2022 Marketing Book Tennis in Paradise
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2022 Marketing Book Tennis in Paradise
THE WORLD’S ONLY 10-DAY
ATP CHAMPIONS TOUR &
ATP 250 EVENT.
Over $1 million in player compensation,
over 60,000 screaming fans, televised
nationally and internationally in over 100
countries with a potential reach of 65-
plus million households. 10 one-of-a-kind
parties and amateur tennis events, nightly
music acts, and 17 glorious sessions in an
ATP “Award of Excellence” winning
arena.
WORLDWIDE
MEDIA
EXPOSURE
An extensive advertising
campaign such as
television, newspapers,
magazines, radio spots,
printed materials, press
releases, advertorials,
and e-mail blasts assist
in marketing the event’s
players, special events,
ticket packages,
hospitality functions, and
special promotions.
TELEVISION International Viewership via. Satellite. 1,307 hours of Delray Beach Open by VITACOST.com broadcast TV coverage were viewed over seven days and nights in five continents in January 2021. Globally the event delivered 31% more exposure than the average ATP 250 tournaments*. (*ATP 250 tournaments distributed by ATP Media since 2019; 18 total events). Domestic Viewership via Tennis Channel. More than 60 hours of HD coverage day and night throughout the event targeting Tennis Channel’s 65 million households. Tennis Channel caters to a highly-coveted audience with a viewership equally comprised of men and women (52% men, 48% women). And a median household income of $330,000; 70 percent of the channel’s audience are regular tennis players – A viewer participation rate unmatched by any sports network. The high repetition of Delray Beach programming combined with the number of devoted viewers resulted in an impactful and comprehensible presentation of Delray Beach Open’s partnering brands.
TELEVISION continued TV Commercial. More than 1,600 spots on Comcast/Xfinity linear programming and 35,000+ spots on streaming networks, all targeting tennis fans (Palm Beach and Broward counties) and related lifestyles. A sample of shows and channels included were US Open tennis, ATP Tour Finals, Bravo, CNBC, CNN, Discovery, ESPN family, TNT, Travel Channel, TruTV, and more. Streaming. Across Digital Streaming, the event attracted an audience of 1.5 million. Sponsorship. Across all sources, tournament sponsors generated a combined Net Sponsorship Value (NVS) of over $87.5 million.
TELEVISION continued ATP Champions Tour Highlight Program (International). A recap of tournament’s ATP Champions Tour event was featured on ATP Champions Tour’s highlight program. The program is distributed to more than 46 million households in Western Europe (Austria, France, Germany, Italy, Spain, Switzerland, UK, Ireland), Central Europe (Nordics), Eastern & Southeastern Europe (Baltics, Ukraine, Croatia, Greece, Turkey), Africa, Middle East. ATP Tour Highlight Program (International). A recap of tournament’s ATP Tour event was featured on “ATP Tour Uncovered,” ATP’s weekly television program. The program is distributed to 425 million-plus households in more than 50 countries.
DEMOS
o Gender: Male - 55%, Female – 45%
o Age Segment: 25.8% (30 – 39), 13.3% (60 – 69), 24.4% (50 – 59), 22.9% (40 – 49), 6.7% (over 70), 8.9% (20 – 29)
o Avg. Household Annual Income: 28% (above $250,000), 22% ($150,000 – $250,000), 12% ($125,000 - $150,000), 22% ($100,000 -
$125,000), 16% (Under $100,000)
o Mean Income: $123,500
o Education: 36.9% (Graduate School), 29% (College), Some College (21%), High School (10%)
o Tennis Industry:
o U.S. Tennis participation [17.96 million; 9.96 Frequent Players (21+ times per year)]
o Avg. household income: $98,000 (50% more than $150,000/year)
o 47% of frequent tennis players have a college degree or higher
*Sport Management Research Institute Economic Impact Report
RADIO & PRINT
484 commercial spots/promotions across Broward & Palm Beach County
(i.e. trivia & ticket giveaway contests, on-air player interviews, commercial spots (:60-second).
2021 Marketing Samples
Marketing, Brand Awareness, Exposure… samples via Multiple Outlets, including Billboards, Posters,
E-newsletter Marketing, etc.
SO MUCH MORE THAN JUST A TENNIS TOURNAMENT SPECIAL EVENTS Ranging between 100 to 400 guests per special event ▪ Ladies Day Luncheons sponsored by Lilly Pulitzer & Raeburn Winery ▪ Game, Set, Pour – DBO on Tap ▪ VIP Reception ▪ Box Series Holders Reception ▪ Chamber Bash ▪ ATP Clinics ▪ Mixed Doubles Mega-Mixer ▪ USTA Florida Kidz & Family Day
The Delray Beach Open by VITACOST.com continues to be one of
the most aggressive and innovative ATP tournaments in terms of
marketing. The events’ calling card is its location along the
Atlantic Ocean seashore. It’s (promotions) will no doubt make the
event instantly recognizable to ATP fans throughout the world."
Mark Young
ATP America CEOSOCIAL MEDIA OVERVIEW
SALES, SPONSORS, SPECIAL EVENTS
One of the most interactive and followed social pages on the ATP tournament calendar across the globe!
When you partner with the DBO, your news + our spotlight = a Championship combo
• Page Likes: 173,000 • Followers: 9,800+
• Followers: 11,200+
• 7.2 Million-Plus Page Impressions • New Followers: 2,000+
• New Followers: 1,000
During Tournament Week • 500,000+ Page Impressions from
• 51.5 Million-Plus Annual Fan Page Dec ‘20 – Jan ’21
Impressions
#7 out of 45 in ATP 250 events
#3 out of 45 in ATP 250 events #10 out of 45 in ATP 250 events
worldwide
worldwide. worldwide
#17 out of 58 ATP 250 & ATP 500
#3 out of 58 ATP 250 & 500 events #20 out of 58 ATP 250 and ATP 500
combined.
combined. events combined.
#26 out of 65 ATP Tour 250, 500 &
#7 out of 65 ATP 250, 500 & Masters #29 out of 65 ATP 250, 500 & Masters
Masters, events across the globe.
events combined. events combined.BE A PART OF THE DBO FAMILY SPONSORSHIP CATEGORIES ▪ CO – TITLE SPONSOR ▪ PRESENTING SPONSOR ▪ DIAMOND SPONSOR ▪ PLATINUM SPONSOR ▪ GOLD SPONSOR ▪ PREMIER PATRON ▪ PATRON SPONSOR ▪ EXHIBITION BOOTH ▪ CORPORATE CLUB For more sponsorship information call 561-330-6000 or email ABaron@YellowTennisBall.com
2021 MARQUEE SPONSORS
TITLE PRESENTING
SPONSOR SPONSOR
DIAMOND SPONSORS
OFFICIAL
OFFICIAL AUTO OFFICIAL HOTEL OFFICIAL AIRLINE HEALTHCARE
PARTNER
PLATINUM SPONSORS2021 GOLD SPONSORS OFFICIAL APPAREL OFFICIAL BALL OFFICIAL WINE OFFICIAL TEQUILA OFFICIAL OFFICIAL CATERERS OFFICIAL PR COMPANY MARKETING
PREMIER PATRON PATRON SPONSORS
SPONSORS
o Atlantic Ave Magazine o Accelerated Business Solutions
o Atlas Event Rental o Acentria Insurance
o Jeren Tropicals Ocean o Boomer Times and Senior Life Magazine
o Pūrlife Fitness Center & o FAU MBA in Sport Management
PūrStrands Salon o Harvest Seasonal Grill & Wine Bar
o Sunshine Tents ‘n’ Event o HERSCH MD
Rentals o Los Bocados
o The Palm Beach Post o Simply The Best Magazine
o Ziree Thai and Sushi2021 DBO CHAMPIONS
Team Bryan Brothers defeated World # 35 Hubert Hurkacz, won Doubles Team Ariel Behar &
Team Jensens in the ATP his 2nd ATP Singles Title. Gonzalo Escobar won their
Legends Event. 1st ATP Tour Title.The Best of DBO o FUN, FRIENDS & WINE - Ladies Day Luncheon sponsored by Lilly Pulitzer was sold out in 2020, with over 325 ladies over the two-day event. Wines provided by Raeburn Winery and Bloody Mary’s provided by Hungbloodies Bloody Mary Mix and Ice Pik Vodka. o VIP RECEPTION - It’s all about the food and drinks at the VIP Sponsor Reception. Catered by VIP Caterers. o BEST SEATS IN THE HOUSE - There’s nothing like the experience of sitting on Stadium Court a few feet from a 130 mph serve. o VIDEO BOARD IN MAIN COURTYARD – Don’t miss a beat of the match while you enjoy our culinary delights. o USTA FLORIDA FAMILY & KIDZ DAY – In 2020, over 75 participants enjoyed games, on-court activities & ATP pro matches. o VIP CLUBHOUSE LOUNGE: Hosted by Clive Daniel and Boynton Billiards - Sponsors & Series Holders enjoy a private getaway including daily drink specials. o BALLKIDS - 100+ ballkids celebrated their 10-day event with a pizza, cake and a guest appearance from ATP Pro Steve Johnson. o TENNIS LEGENDS – Featuring players that have been World No. 1, a Grand Slam Singles Finalist, or a singles player in a victorious Davis Cup team plus Wildcards. o SUPER FANS - Tennis fans stopped by Exhibitors for complimentary goodies.
DBO celebrates its 29th anniversary in 2021
VIP & Box Holders Autograph Special
Reception Sessions Appearance
Guest enjoying drinks and light Players from the ATP Champions Stanley from the FL Panthers Hockey
bites from local restaurants at Tour and ATP Tour get a chance to Team made a special appearance
the VIP & Box Holders interact with fans. onsite and took pictures with fans.
Reception.”The Delray Beach ATP Event was televised on the Tennis Channel and
the exposure that PBC has received is tremendous. Mark Baron and his
entire team are to be congratulated for executing another successful
event in PBC.”
- Executive Director, Tourist Development Council PBC
“Thank you for another great Chamber Bash. It was an excellent program,
bringing together business people from all of South Palm Beach County.
Your hospitality shined and I’m sure all of the guests will spread the word “Thank you. It was an awesome week and I really
on the special jewel (Delray Beach Open) available in their backyard. enjoyed the tournament. You and the staff work so
Thank you for bringing the championships to our city and the opportunity tirelessly and it shows. Everything was wonderful.
to share the message of who we are with many outside visitors as well as Your staff gives 150% in all you do. THANK YOU!”
the players.”
- Executive Director, USTA Florida
- President, GDB Chamber of Commerce
“It was a great luncheon today and great tennis. I love this event because “We are so grateful to you and your team for
my teammates and I get to spend some time together outside of our own hosting ACEing Autism, and for making us feel
tennis matches and practice and have some fun! Congratulations to you very welcome and a firm fixture at The Delray
and your group for being so well organized and putting on a great event!” Beach Open. So thank you very much! Our team
had a blast too!”
- President, South Palm Beach County WTA
- Chief Marketing Officer, ACEing AutismLET’S DISCUSS
HOW YOUR
COMPANY CAN BE
INVOLVED!
10 DAYS & NIGHTS
OF
BEACH BLISS February 11 - 20, 2022
Delray Beach, FL
YellowTennisBall.com
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