MILANO PET WEEK: IN SEPTEMBER A WEEK OF INITIATIVES IN THE CITY TO CELEBRATE PETS - Pets in The City
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MILANO PET WEEK: IN SEPTEMBER A WEEK OF INITIATIVES IN THE CITY
TO CELEBRATE PETS
For the first time in the Lombard capital, from 28th September to 5th October, an event full of initiatives
for our non-human friends: 60 million pets in Italy
Milan, 6th March 2019 - Milano Pet Week was founded, the first week that celebrates pets, all the animals
that populate our homes. In Milan, from 28th September to 5th October 2019, events and initiatives
dedicated to pets will come to life in the city, to tell the thousand ways in which our great friends improve our
daily life.
The Milano Pet Week initiatives will be an opportunity to discover a world of empathy, respect and
friendship that binds man and animal: contests, opportunities to get information about adoptions and
choosing the right pet, marathons alongside their four-legged friend, and much more, they will bring a
widespread party to the city, to strengthen even further the passion of those who already own animals and
offer a good reason to take in a new friend to those who still do not own a pet.
Milano Pet Week is organised by Pets in The City, the new trade fair open to the public, which will debut at
fieramilanocity from 4th to 6th October 2019 and will bring together services, products and unmissable
opportunities for all pet lovers, representing the culmination of Milano Pet Week and its message of
integration and respect for all pets.
With the Milano Pet Week, the Lombard capital is confirmed as a pet friendly city: in fact, there are more
and more initiatives native to the city that recognise the importance of the relationship between man and
animal. Some of the first companies to allow employees to bring their four-legged friends to the workplace
are located in Milan, but it is also possible for long-stay patients or nursing home guests to receive a visit
from their beloved pet. In addition, the number of hotels for dogs and cats is growing as well as open-air
areas available to allow them to move around freely. During this special week, the city will therefore be able
to present itself as a pioneer of good practices for the welcoming and provision of services to animals and
their owners, to be publicised and replicated throughout Italy.
A pet friendly city, in fact, draws even more tourists. According to a survey conducted during the last edition
of the Bit on a sample of 2,000 people, 59% of the respondents who go on vacation are satisfied with the
number and quality of hotel facilities that accept animals. 23% reported having chosen a destination abroad
in the last 3 years based on the best treatment reserved for their 4-legged friend.
These choices are not an isolated phenomenon, but represent something to think about, also given the
number of pets in our country.
The presence of pets in Italian homes, is, indeed, truly widespread: there are over 60,000,000 domestic
animals in Italy (Source: Euromonitor International, 2017). 3 families out of 10 share their home with a pet:
in most cases they are dogs (63.3%) and cats (38.7%). Following in the ranking of the pets that keep us
company at home: birds (6.2%), rabbits (5.9%), turtles (5%), fish (4.8%) (Source: Eurispes, 2018). In
Lombardy, according to the latest available data, there are over 1,600,000 domestic animals (1 for every 6
inhabitants!) (Source: Coldiretti, 2017).
Pets are not just companions, but they change our lives and change our habits: over 53% of Italians sleep
with them. 46.2% of those who have a pet occasionally give up on going out or taking a trip so as not to
leave it alone. (Source: Eurispes).
_________________________________________________________________________
PETS IN THE CITY
Legal head office: Via Montenapoleone, 8 | 20121 Milan
Offices: Corso Sempione, 30 | 20154 Milan
Tel. 02 36752952
VAT number/Tax Code: 10278880967
With events, appointments and original initiatives, Milano Pet Week will therefore be an engaging and
enjoyable occasion, to be experienced together discovering the city through the eyes of our animal friends,
but also a time to reflect on the opportunities that a pet-friendly approach can offer to those who provide
services, facilities and products for the broad public of pets and their owners.
The Milano Pet Week will be held in the city from 28th September to 5th October 2019.
The complete calendar of events will soon be available on the website: www.petsinthecity.it
Press Office
FIERA MILANO
rosy.mazzanti@fieramilano.it - elena.brambilla@fieramilano.it
tel. 02 49977939
_________________________________________________________________________
PETS IN THE CITY
Legal head office: Via Montenapoleone, 8 | 20121 Milan
Offices: Corso Sempione, 30 | 20154 Milan
Tel. 02 36752952
VAT number/Tax Code: 10278880967AN ANIMAL FRIENDLY CITY: THE EVENTS OF THE MILANO PET WEEK
From Via Dante to Porta Nuova, passing through CityLife and Lambrate to arrive at the city parks, even
periurban ones: Milan is confirmed as pet-friendly with the rich calendar of the Milano Pet Week. Initiatives
dedicated to the health of your pet, fun moments of leisure time, photo contests and the marathon for all
owners of all kinds of animals and much more: there is truly a world to discover in the metropolis where we
live together with our animal friends. A unique and engaging opportunity that will offer, something that is a
common element to all events, training sessions for the owners who want to provide greater wellness for
their pet, to enhance their awareness and coexistence also with those who do not own animals.
SIX-LEGGED EXPERIENCES: EMOTIONS TO BE EXPERIENCED TOGETHER
Flash Mob at the Arch of Peace: Milano Pet Week starts
The inaugural event of the Pet Week will be a huge meeting of the associations that bring together the
canine enthusiasts of the city in one of the most suggestive locations. A party that will greet the week of the
most animal friendly city in the world. The initiative is organised by Mylandog.
Wellness for two
An opportunity to find psychophysical wellness together with your dog: at the Biblioteca degli Alberi, the new
public park at Porta Nuova, where specialised Personal Trainers will explain the secrets of dog fitness with
sessions designed to ensure the wellbeing of man and animal.
A friend is a treasure
A treasure hunt through the streets and parks of Milan in man-dog teams as competitors. The goal is to
stimulate empathy with our pet by locating a series of clues that will allow you to have fun discovering some
fascinating places in Milan together with your pet.
Milano Pet Pool, a refreshing dip in the city
A unique opportunity to let animals splash around in Milan, as if the sea had arrived in the city. A large
swimming pool in one of the Milanese parks will be available throughout the week, to allow your pet to take a
refreshing dip or to experience the pleasure of swimming for the first time, through the "baptism of water"
assisted by a trainer. All these experiences will be filmed by a social media film crew that will post them,
making the most entertaining performances available to the public.
Six-legged marathon
The Milano Pet Marathon will be a non-competitive 5 km run, with start and finish at Citylife and open to all
owners of animals of any species: the appointment is for 5th October. Before departure a training session
dedicated to physical activity with your pet, to start a healthy habit that will benefit both owner and pet.
Games without borders: fun and play with our dog friends
An event for everyone to have fun with their four-legged friends: many amusing trials for a fun-filled day!
Divided into teams, adults and children will compete in fun games like "the egg race", the "blindfolded
obstacle course", and "statues" designed for all breeds of dogs and their handlers. The event is not
competitive in nature, but will be a special time for fun and sharing.
Pet Street
Via Dante becomes the first Pet Street in Milan. Themed meetings, entertainment for families, a dog
welcome station with an initiative that will focus on the theme of a pet becoming part of the family.
_________________________________________________________________________
PETS IN THE CITY
Legal head office: Via Montenapoleone, 8 | 20121 Milan
Offices: Corso Sempione, 30 | 20154 Milan
Tel. 02 36752952
VAT number/Tax Code: 10278880967Mondo Gatto open day: a cat is forever
The association that has been caring for stray cats since 1985, promoting sterilisation and cattery
management campaigns, including the Municipality of Milan, will present its business and its offices,
providing the possibility of adopting one of the cats rescued from abandonment. A unique opportunity for all
cat lovers.
"I CAN ENTER": THE INITIATIVES OF SHOPS AND RESTAURANTS AND MUSEUMS
Thirst-quenching shopping
Bowls of water in the shops belonging to Confcommercio Milano participating in the initiative: the stages of
Milanese shopping will become an opportunity for dogs to get some refreshment, making visiting the various
shops even more enjoyable.
Gourmet with a tail
The EPAM/Confcommercio Milano restaurants participating in the initiative, and therefore accepting animals
on their premises, will become even more pet friendly during the Milano Pet Week, offering a lunch to the pet
of those who choose them. A great opportunity to discover the quality of the city's restaurants and share it
with our four-legged friends.
Visiting museums and city attractions? Me too!
Those who are never apart from their animals often have difficulties when visiting a city other than the one
they live in, since they cannot enter many of the main attractions. Pets in the City will set up dog-sitting
areas outside Museums, Galleries and other attractions, which will become easy to visit for residents of
Milan and tourists who want to enjoy the city without separating from their best friend.
CULTURAL EVENTS: SPACE FOR UNDERSTANDING THE PET WORLD
The sky above Milan
Locations dedicated to bird watching in city parks will allow visitors to get to know and admire the bird
species that inhabit the sky above Milan: among the possible sightings, colonies of parrots in Biaggio and the
Idroscalo artificial lake and the many birds of African and Asian origin that by now feel at home in the
metropolis.
Pet Museum: a journey into the past, a leap into the future
What were the leads used in the Middle Ages like? When were muzzles invented? And what will these
objects look like in the future, what are the technological innovations that companies are developing to
amaze us and our animals? An exhibition inside Pets in The City, from 4th to 6th October at fieramilanocity,
will display antique memorabilia and prototypes that testify to the millennial character of the man-animal
relationship. An intriguing journey through time.
Cultural Festival: the sociological phenomenon of pets that changes society
A debate hosted by Professor Guido Guerzoni to discuss the social, ethical and also urbanistic changes
resulting from the humanisation of pets that has exploded over the last few years. A look at the past and the
present to understand how the culture of human-domestic animal cohabitation will evolve in the near future.
_________________________________________________________________________
PETS IN THE CITY
Legal head office: Via Montenapoleone, 8 | 20121 Milan
Offices: Corso Sempione, 30 | 20154 Milan
Tel. 02 36752952
VAT number/Tax Code: 10278880967BEAUTY CHAMPIONS: FROM THE CITY TO THE SOCIAL NETWORKS
4-legged vanity
Space for the vanity and wellness of our dogs: the master groomers of ACAD/Confcommercio Milano will
show off their skills in Pet Street and will teach dog owners who want to make their 4-legged friends feel at
their best how to manage the daily grooming.
Breed top models (and others!)
In the most beautiful and photographed places in Milan, workstations will be set up where specialist
photographers will capture the owners and their pets. The digital postcards that will be given to the
participants can be voted on social media in a dedicated contest. In the smartphone era, pets are the most
photographed subjects and represent 20% of the total, ahead of holidays (15%), selfies (11%) and
restaurant dishes (6%) (Source: BankBox Survey, USA 2016).
Four-legged fashion show: the irresistible beauty of fashion
The city of fashion and design has long since discovered Pet Fashion. For this reason, Milano Pet Week will
bring to the city a real red carpet and a catwalk for the latest fashions for our pets. At the end of the show the
garments will be available to the public to parade with their friend and make him/her feel like a star. The
event will be held on the opening night.
ALL ABOUT HEALTH: MEETINGS WITH VETERINARIANS AND EXPERTS
All aboard! The Veteri-Tram is arriving
Take the tram with your pet to find out how to keep it healthy: a historical ATM vehicle will become the
Veteritram for the whole week and will travel around the city streets with scheduled stops where citizens can
test new products, carry out free screening for their pets, and talk with experts. The ride and the consultation
are free.
Aperitif with the "Prof"
The aperitif in Milan has always been an opportunity for socialising and sharing experiences. On this
occasion, in the bars participating in the initiative, the aperitif hour will become a unique time to meet
professional educators, behaviourists and veterinarians, to learn how to improve the lifestyle of our pet.
Walking around the Pets City points
In the dog areas of the main parks of the city, information kiosks will be set up to provide assistance and
training sessions for the owners in the places where they usually bring their four-legged friend. For a healthy
and interesting stroll.
A day in court: free consultations with the lawyers of our animal friends
Animals that live with us can, in spite of themselves, become involved in legal matters: quarrels between
spouses in the process of separation, condominium disputes, road traffic disputes and other problems
require legal experts who know how to manage these kinds of situations to protect them as best as possible.
During the pet week it will be possible to book a free consultation with professionals specialised in these
subjects.
_________________________________________________________________________
PETS IN THE CITY
Legal head office: Via Montenapoleone, 8 | 20121 Milan
Offices: Corso Sempione, 30 | 20154 Milan
Tel. 02 36752952
VAT number/Tax Code: 10278880967Special Thanks to…
(list updated 5th March)
_________________________________________________________________________
PETS IN THE CITY
Legal head office: Via Montenapoleone, 8 | 20121 Milan
Offices: Corso Sempione, 30 | 20154 Milan
Tel. 02 36752952
VAT number/Tax Code: 10278880967You can also read
