Mobile Payments & Mobile Wallet Solutions update - Josh Kessler, MasterCard Worldwide Drew Sievers, mFoundry - nacuso
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Mobile Payments & Mobile Wallet Solutions update Josh Kessler, MasterCard Worldwide Drew Sievers, mFoundry ©2011 MasterCard. Proprietary and Confidential
The use of mobile phones is exploding
globally
Mobile coupons sent via cell phone are Today, there are more cell phones on the
10 times more likely to be redeemed than planet than televisions; in fact, there are
any other kind of coupon some countries this year that reported
more cell phone subscriptions than people
Worldwide the population of the planet is
approx. 7 billion; cell phones are beginning
to approach 5.1 billion in circulation
In the United States,
91% of the population
has their phone at the
tips of their fingers 24/7
While the average email is
responded to within an hour and a On average, people notice a
half, the average text gets a lost phone in 68 minutes, and
response in just a minute and a half a lost wallet in 26 hours
Mobile Marketing Statistics - Qittle.com 2011 ©2011 MasterCard.
Proprietary and Confidential Page 2
Smartphones have emerged as a powerful
and rapidly growing consumer technology
Phenomenal growth Already a high number
over the past four years of commerce and banking services
First iPhone
released
Mobile banking
June 2007
More than 50%
of new phones eCommerce on mobile
sold in the U.S. Internet devices
are smartphones*
In the U.S., smartphone ownership
Initial interaction
should double over the next five with physical stores
years to reach 65%
*NPD Group
**Gartner Group; BCG Analysis
©2011 MasterCard.
Proprietary and Confidential Page 3
Smartphones with NFC enable new
services for consumers and merchants
Phenomenal growth of smart phones For consumers, a much
and commerce services richer experience
Multiple services (payment, tickets,
Smart phone transit, hotel...)
ownership in the U.S.
should double in Search to purchase, instant rebates and
next five years to geo-localized offers
reach 65%1
e-Commerce and proximity transactions
In 5 years, 50% of in a single device
phones should include
contactless (NFC)2
For merchants, new CRM services
U.S. mobile payments will total $215 billon Enhanced coupons, loyalty,
customer interactivity
by 20153
1. Gartner and BCG estimates to project growth1 ©2011 MasterCard.
2. BCG analysis Proprietary and Confidential Page 4
3. Aité Group, as reported in Packaged Facts
The first deployment in the US
Wallet – much more than payments
Founding Partners Offers
Targeted Consumer Value Deliver targeted,
local coupons
Merchants Consumers
Rich Offers Remote and Proximity
Payment Opportunities
Loyalty
Google Wallet
Tap & Pay Integrate loyalty
Accept contactless and rewards
payments via NFC Increased Merchant Sales into transactions
Note: Certain functionality still under development
©2011 MasterCard.
Proprietary & Confidential Proprietary and Confidential Page 5
Creating value in proximity payments
Protect • Enable cardholders to conveniently access existing cards to
cardholder their handsets top of wallet proposition
relationships in • Ensure an efficient and familiar payment experience for
an NFC world consumers
Generate • Seize opportunities to capture traditional cash transactions
opportunities in • Launch innovative consumer services leveraging the mobile
the NFC space device
• Bridge traditional services with emerging capabilities
Shift share in
traditional • Drive cardholder engagement through value added services
business • Leverage investment in online & mobile banking platforms for
further differentiation and customer engagement
©2011 MasterCard.
Proprietary and Confidential Page 6
MasterCard is Delivering Personal Payments
for the 21st Century
• Expanding Payment • Focusing on Self-Serve
Instruments: Channels:
Cash, Account, Card and Expanding ATM, IVR, Web, Mobile
Mobile Money
Personal Payments
Int’l Domestic
Remittance P2P
©2011 MasterCard.
Proprietary and Confidential Page 7
Partnership
MasterCard / Intel Collaboration
Combining MasterCard’s expertise in payment
processing and commerce with Intel’s strengths
in silicon innovation and chip-based security
A robust authentication solution will give
consumers a more intuitive experience when
making payments online and provide merchants
with enhanced payments security
PayPass will allow cardholders to pay for online
purchases by simply tapping their PayPass-
enabled smart phone, card, key fob or tag on
their Intel Ultrabook device
©2011 MasterCard.
Proprietary and Confidential Page 8
mFoundry Strategic Partnership
• On December 1, MCW and mFoundry announced a multi-year strategic
partnership to enhance the mobile payments ecosystem
• mFoundry is the fastest growing provider of mobile banking (600+ clients)
Background • Banks have expressed strong interest in implementing Mobile PayPass by
leveraging their mobile banking interface
• MCW and mFoundry will work together to enable more banks and CUs to
offer their customers the convenience and security of Mobile PayPass.
• The partnership and investment will combine MasterCard’s PayPass
technology with mFoundry’s mobile banking platform to make mobile
Strategy
contactless payments accessible to more consumers, via the party they trust
– their bank.
• Further details on the joint engagement model and timing of first joint product
will be announced closer to the launch of the product in mid-2012.
Next Steps
©2011 MasterCard.
Proprietary and Confidential Page 9
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