Media information 2021 - Circus Journal
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E simon@circusjournal.com
T 07816 322056
W circusjournal.com
S @circusjournal
Media information 2021
“Circus is indispensable to our business. It directly hits
our target audience of young informed professionals with
an eye for style and creativity.”
Interiors shop, Bath
E simon@circusjournal.com
T 07816 322056
W circusjournal.com
S @circusjournal
About
INT RO DU C I N G C I R C U S Circus is a lifestyle media brand with a design, editorial
and production philosophy that is changing the way people
think about regional magazines.
First launched in Bath in 2018, Circus embraces the new wave of independent
publishing with a beautifully constructed print journal on style, creativity and
community. We profile businesses at the top of their game and showcase
new talent, providing inspiration and insight into the creative people who live
and work in the south-west, with a particular focus on Bristol and Bath - two
of the UK’s most popular city destinations.
Circus celebrates the art of magazine craft; in the production of the print
edition, which champions real journalism and the best design talent, and in
the themes and subjects we bring to our readers.
Circus is published bimonthly and distributed for free via a network of
opted in stockists across Bath, Bristol and the south-west. We also mail
500+ VIP copies per issue.
OU R A U DI EN C E Our core audience is young working professionals, with 62% of print
readers aged 25-44. This rises to 70% of our 6250+ Instagram followers
Our readers have money to spend but limited free time, with 64% working
full-time and 20% in part-time employment. Circus informs and inspires
this audience with punchy content that helps them decide where to visit,
shop, eat and drink.
89% readers agree with the statement “Circus is the best local magazine
I’ve read”, and score Circus an average of 4.4 out of 5.
Key statistics
• The average amount of time spent reading a copy of Circus is 26
minutes
• Each copy of Circus is read by an average of 3.5 people
• 51% readers pass on their copy for others to read
• 37% readers recall seeing an advertisement in Circus
• 16% readers have paid for a product or service advertised in Circus
*Source: Circus readership survey (350 responses), Profundo Insight January 2020
If you would like to advertise in Circus please email simon@circusjournal.com or call 07816 322056
E simon@circusjournal.com
T 07816 322056
W circusjournal.com
S @circusjournal
About
C ONT EN T
Inside each issue:
The Edit Updates on style, culture and
community
People Interviews with people making
a difference
Places Interiors, architecture and
travel
Features Long reads, fashion shoots and
trend forecasts
The Guide The best events in Bath, Bristol
and beyond
Autumn issue NEW Places section
D IST RIBU T I O N Circus has free distribution via a fast-growing network of stockists across
the south-west, including Bath, Bristol, Frome, Bruton, Castle Cary,
Bradford on Avon and Corsham.
These include high footfall locations such as coffee shops, coworking
spaces, independent stores, restaurants, hotels, bars, offices, events
and festivals that are popular with our audience of young working
professionals.
It is also available as a paid subscription for readers nationally and
internationally, or for those who want the ease and convenience of having
their copy delivered to their door.
We also mail 500+ copies to VIPs every issue, including local business
owners, creative agencies, celebrities and influencers.
Circus has an active and engaged Instagram community of 6250+
followers, which has grown organically since launch.
If you would like to advertise in Circus please email simon@circusjournal.com or call 07816 322056E simon@circusjournal.com
T 07816 322056
W circusjournal.com
S @circusjournal
Information sheet
P U B L IS H I N G
SC HE DU LE Name AD ARTWORK PUBLICATION
Spring 10 March 2021 31 March 2021
Midsummer 12 May 2021 2 June 2021
Late Summer 14 July 2021 4 August 2021
Autumn 15 September 2021 6 October 2021
Winter 10 November 2021 1 December 2021
RAT E CA R D Double page Inserts
One issue £1520
Two issues (10% discount) £1368 Prices available upon request
Three issues (15% discount) £1292
Four issues (20% discount) £1216
Five issues (25% discount) £1140 Advertorials
Six issues (30% discount) £1064
Engage on a deeper level with
Full page our readership through creative,
One issue £895 content-led campaigns in print
Two issues (10% discount) £806 and online that deliver your brand
Three issues (15% discount) £761 message using the familiar Circus
Four issues (20% discount) £716 look, feel and tone of voice.
Five issues (25% discount) £671
Advertorials are created in
Six issues (30% discount) £627
collaboration with the Circus team
and benefit from the same design
Half page
and editorial standards as the
One issue £515
printed journal, plus the implied
Two issues (10% discount) £464
endorsement of the Circus brand.
Three issues (15% discount) £438
Four issues (20% discount) £412 Prices available upon request.
Five issues (25% discount) £386
Six issues (30% discount) £361
If you would like to advertise in Circus please email simon@circusjournal.com or call 07816 322056E simon@circusjournal.com
T 07816 322056
W circusjournal.com
S @circusjournal
Spec sheet
A D V E R T S I Z ES
DPS Full page Half page Half page
Trim: 350 x 240mm Trim: 175 x 240mm (horizontal) (vertical)
Bleed: 356 x 246mm Bleed: 181 x 246mm 152 x 103.5mm 74.5 x 210mm
Please include 3mm bleed, crop marks & consider the gutter when designing Please include 0.25mm keyline
T E C HN I C A L Advertising artwork should be supplied as print-ready PDFs
INF O Guidelines
• All images to be CMYK and 300dpi
• Include 3mm bleed on all full or double-page adverts
• Colour profile: FOGRA39
• Allow 3mm for the gutter
• Include crop marks
• 0.25 keyline to be added to half-page adverts
If you would like to advertise in Circus please email simon@circusjournal.com or call 07816 322056You can also read
