2020 Media Kit FUTURE MEDIA GROUP - W Magazine
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2020 Media Kit
FUTURE MEDIA GROUP
The Power of W
W is daring and goes beyond fashion, art and culture to celebrate a
world of diversity and discovery through stunning visual storytelling, exquisite
artistry, bold photography and cutting-edge design.
W MAGAZINE MEDIA KIT 2020
New Vision & Tone
Disruption, Discovery, Photography, Inclusivity
W MAGAZINE MEDIA KIT 2020
An Evolved
& Enhanced 457K
circulation
Print Product
90% 5%
Audience Development subscribers newsstands
• W is employing a digital audience development strategy to its print
subscription model targeting VIPs, and highly sought after fashion
& luxury consumers in key markets
Increased Visibility Top Markets
• Enhanced presence in airport kiosks internationally (National & International)
• Retail Drops with key partners and store managers
Exclusive Distribution New York Metro
• W to be the exclusive fashion magazine at 400+ private jet terminals in the US, Mexico and Canada Southern California
• Jet terminals include Jet Center Los Angeles; International Flight Center, Miami; Signature Flight Washington DC
Support San Francisco and more
Canada
England
“W Magazine continues to delight us with its fresh twists to France
covering the beauty and fashion industries.” —AdAge Italy
“The Most Watched Editor at Fashion Week” —NY Times
W MAGAZINE MEDIA KIT 2020
W by Volume
VOLUME I VOLUME III VOLUME V VOLUME VII
Best Performances/ The Music Issue Fall Fashion Art Icons
March Fashion W’s first-ever music issue, Collaboration Groundbreaking
total followers
W’s Volume I features more shining a spotlight on on-the- Fall style is reimagined collaborations, exclusive art
than 20 of the year's most verge musicians in a highly [+6% YoY] world profiles, a glimpse
through the lens of a special
important actors in print and elevated way lending itself collaborator who will serve inside the homes and
online at the start of red to inspiration and innovation. as our guest editor. collections of today’s
carpet season. creative class, and evocative
PLUS: Extended Watch imagery that serves as a
AD CLOSE: 12.20.19 Feature AD CLOSE: 7.26.20 commentary on
NEWSSTAND: 2.4.20 AD CLOSE: 3.22.20 NEWSSTAND: 9.8.20 contemporary culture.
NEWSSTAND: 5.5.20 AD CLOSE: 9.20.20
NEWSSTAND: 11.3.20
VOLUME II VOLUME IV VOLUME VI VOLUME VIII
The Director’s Issue Pop Portfolio The Originals Holiday
W taps an Oscar-nominated Equal parts Hollywood and Celebrating The Originals— Gift guides curated by our
director(s) to serve as a guest fall fashion—this issue the unique tastemakers editors and high-profile
editor(s) for an unexpected opens with W’s annual “Pop and creatives across personalities showcasing
issue that sits at the Portfolio” featuring the need- discipline who have a W’s take on the very best in
intersection of film and fashion. to-know men and women distinct personal style and holiday luxury, inspiring
Vol II will also have an leading the fall TV lineup. are unparalleled readers to celebrate the
expanded beauty section that masterminds in their season in style.
runs in the well. PLUS: Extended Beauty respective fields.
Feature PLUS: Extended Watch &
PLUS: Extended Beauty AD CLOSE: 6.26.20 PLUS: Extended Jewelry Jewelry and Beauty Features
Feature NEWSSTAND: 8.11.20 and Beauty Features AD CLOSE: 10.22.20
AD CLOSE: 1.17.20 AD CLOSE: 8.22.20 NEWSSTAND: 12.3.20
NEWSSTAND: 3.3.20 NEWSSTAND: 10.6.20
Subject to change.
W MAGAZINE MEDIA KIT 2020
Influence of W Digital Outsized social
Social-First, Always On
7.4m+
total followers
[+5% YoY]
1.6m+ • 679k YouTube Subscribers
Site Uniques • 7.1M Video Views Monthly 3.3m
New Content Platforms
1.8m
1.5m
142K
W delivers an Instagram followers-to-subscriber
Instazine New Videos Podcast ratio 2X higher than the average fashion brand.
(W: 6.7-to-1 vs. Fashion Average: 3.3-to-1)
W MAGAZINE MEDIA KIT 2020
Inside the world of W Outsized social
total followers
[+6% YoY]
Oscars / Directors Cut LA Emmys / NY Art Basel / MIAMI
Golden Globes / Best Performances LA Music Issue Celebration / NY The Originals Dinner / NY
January February March April May June July August September October November December
Event lineup subject to change.
W MAGAZINE MEDIA KIT 2020
W Audience
PRINT DIGITAL SOCIAL
MALE/FEMALE 34%/66% 45%/55% 49%/51%
AVERAGE AGE 42 35 33
AVERAGE HHI $489,000 $575,100 $725,000
NET WORTH $2.5 Million $3.0 Million $3.4 Million
MILLENNAILS 37% 59% 63%
GEN Z 11% 23% 17%
“W is a must-read among the all important audience: affluent millennials.”
—AdWeek
W MAGAZINE MEDIA KIT 2020
2020 rates 2020
Closing & On-Sale Dates
General VOLUME I AD CLOSE: 12.20.19
BEST PERFORMANCES NEWSSTAND: 2.4.20
Rate Base: 450,000 VOLUME I I AD CLOSE: 1.17.20
DIRECTOR’S CUT NEWSSTAND: 3.3.20
VOLUME I II AD CLOSE: 3.22.20
C4 $172,877 THE MUSIC ISSUE NEWSSTAND: 5.5.20
VOLUME IV AD CLOSE: 6.26.20
C3 $145,224 POP PORTFOLIO NEWSSTAND: 8.11.20
VOLUME V
C2P1 $165,995
FALL FASHION AD CLOSE: 7.26.20
COLLABORATION NEWSSTAND: 9.8.20
S4CB $276,533
VOLUME VI AD CLOSE: 8.22.20
THE ORIGINALS NEWSSTAND: 10.6.20
P4CB $138,266
VOLUME VII AD CLOSE: 9.20.20
Scent Strip $116,673 ART ICONS NEWSSTAND: 11.3.20
VOLUME VII AD CLOSE: 10.22.20
HOLIDAY NEWSSTAND: 12.3.20
W MAGAZINE MEDIA KIT 2020
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