Gfinity Digital Media - Prepared by Gfinity JUly 2020 - Gfinity PLC
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Gfinity Digital Media Prepared by Gfinity JUly 2020 The information contained in these documents is confidential, privileged and intended for the exclusive use of the recipients only. Do not publish or re-distribute.
TABLE OF CONTENTS Introducing Gfinity Digital Media 03 Leading On-Platform Video 09 Overview 04 Programmatic Inventory 11 GfinityEsports.com 05 Additional Services 12 RealSport101.com 06 Thank You & Contact 13 StealthOptional.com 07 Social Ecosystem 08
Gfinity Digital media
Introducing Gfinity Digital Media
Gfinity Digital Media (GDM) is the home of all things esports and gaming.
With content written by respected experts from the likes of The Daily Mail,
Den of Geek, Eurogamer and more, GDM has grown exponentially in the
Comprising on three websites - Gfinityesports.com, RealSport101.com space of a year - with total users rocketing from one million to almost
and StealthOptional.com - GDM reaches nearly 12 million highly-engaged 12m.
gamers every month, and delivers more than 25m Monthly impressions
across its social channels.
All websites are specifically designed to be enjoyed on the move, with
on-platform video delivered by the market-leading Connatix platform.
A leading Google authority across a plethora of key games, GDM reaches
communities from every aspect of gaming - from those interested in top
releases and consoles news, to esports fans or those wanting to level up
their game with the latest hardware.
03 Introducing Gfinity Digital Media Gfinity Digital Media
04 Overview Gfinity Digital Media
GfinityEsports.com
GfinityEsports.com
Gfinityesports.com has grown from 5k users a month to over 6.5m in the Gender
Top countries
Device
space of a year - and is now regarded as an authority on Call of Duty, FIFA,
PUBG and more. It’s no wonder that gamers read nearly 3 articles each time Male - 82%
USA - 46%
Mobile - 77%
they visit the site.
Female - 18%
UK - 15%
Desktop - 22%
Content focus: Gfinity blends a mixture of light news stories with longer, more
Age
Canada - 5%
Tablet - 1%
detailed how-to guides to help casual gamers improve.
18-24 - 42%
Australia - 3%
Whether that’s how to pull off the most insane skill moves in FIFA, or the best
hiding places in Call of Duty Warzone.
25-34 - 42%
Germany - 3%
Gfinityesports.com has nearly 500,000 signed up to push notifications, 35-44 - 10%
ROW - 28%
reaches 15m gamers a month through its social channels, and is building a
highly-engaged returning user base through its recently launched - and 45+ - 6%
constantly evolving - on-site rewards programme, Gfinity Plus.
GfinityEsports.com
Monthly Uniques: 6,500,000
Monthly Page Views: 20,000,000
Monthly Ad Impressions: 104,189,880
05 GfinityEsports.com Gfinity Digital Media
RealSport101.com
RealSport101.com Gender
Top countries
Device
Male - 84%
USA - 33%
Mobile - 75%
RealSport has grown from one million users to nearly 5m in a year - and is
now regarded as the place to go for FIFA, PES, Madden, Fortnite and other Female - 16%
UK - 16%
Desktop - 23%
huge games.
Age
India - 5%
Tablet - 2%
RealSport been trusted to by the likes of Codemasters to support key game
launches via branded content, delivered by the team’s expert writers.
18-24 - 39%
Canada - 4%
Content focus: RealSport has FIFA flowing through its veins - covering all 25-34 - 39%
Australia - 3%
aspects of EA Sports’ game. Over the past 12 months, it’s moved on to news 35-44 - 13%
ROW - 39%
and features around Madden, NHL, Formula 1 and more - all with the same
level of granular detail and insight.
45+ - 9%
RealSport101.com has more than 30,000 fans signed up to push notifications
and reaches more than 15m gamers every month through its social channels
- all of which are heavily made up of US and UK fans.
RealSport101.com
RealGaming international
Through the RealGaming International network, content is also delivered in Monthly Uniques: 4,300,000
Monthly Uniques: 40,000
Spanish, Portuguese and Arabic, reaching more than 40,000 users - despite Monthly Page Views: 12,000,000
Monthly Page Views: 120,000
being less than four months old.
Monthly Ad Impressions: 82,725,035 Monthly Ad Impressions: 1,005,537
06 RealSport101.com Gfinity Digital Media
StealthOptional.com
StealthOptional.com
Despite being just four months old, Stealth Optional already reaches Gender
Top countries
Device
nearly 200,000 users a month - and continues to grow exponentially.
Male - 87%
USA - 38%
Mobile - 64%
With a significant amount of desktop traffic (50%), Stealth is the perfect
home for rich media campaigns, takeovers or slider ad units.
Female - 13%
UK - 15%
Desktop - 34%
Content focus: Covering hardware news, features, how-tos and more, Age
Canada - 5%
Tablet - 2%
Stealth is fast becoming a destination for all things next-gen. Breaking
18-24 - 35%
India - 4%
down complicated hardware issues and sparking discussion via our team
of tech experts is at the core of what makes Stealth, Stealth.
25-34 - 43%
Australia - 3%
Stealth Optional reaches nearly one million gamers through its social 35-44 - 13%
ROW - 35%
channels each month - and is trusted by the likes of Amazon, AWIN,
Rakuten and more to support product sales through affiliate 45+ - 9%
partnerships.
StealthOptional.com
Monthly Uniques: 140,000
Monthly Page Views: 300,000
Monthly Ad Impressions: 1,803,537
07 StealthOptional.com Gfinity Digital Media
Social Ecosystem
SOCIAL ECOSYSTEM
Facebook
Twitter
Instagram
YouTube
TikTok
Fans: 360k
Followers: 205k
Followers: 35k
Subscribers: 43k
Followers: 13.7k
Impressions (mo): 15.5m
Impressions (mo): 1m Impressions (mo): 2.4m
Impressions (mo): 1.3m
Impressions (mo): 900k
Video views (mo): 7m Video views (mo): 400k Video views (mo): 300k Video views (mo): 800k
08 Social Ecosystem Gfinity Digital Media
On-Platform Video
GFINITY DIGITAL MEDIA: LEADING
ON-PLATFORM VIDEO
Through on-platform video, Gfinity delivers more than 17m video views -
via engaging tutorials, news, features and hints and tips.
ON SITE VIDEO
GDM on-platform video is powered by Connatix, a marketing-leading Impressions (mo): 31m
video platform that is trusted by some of the biggest media companies in Video views (mo): 17m
the world - including MailOnline, Mashable and Reuters.
Google and mobile optimised, the player delivers lightning fast rich
media with minimal effects on page load, whether that be on 3G or Wifi.
The player then follows users down the article - increasing viewability.
09 On-Platform Video Gfinity Digital Media
INVENTORY
Programmatic Inventory
DEVICE FORMAT POUNDS DOLLARS
DESKTOP IAB Standard Formats £ 2.00 $ 2.50
IAB Large Formats £ 6.50 $ 8.13
Floor Ad £ 16.50 $ 20.63
Gfinity Digital Media
Programmatic Inventory Premium Takeover £ 28.00 $ 35.00
We use these formats to build integrated and effective
campaigns for our clients. The rates detailed are CPM fees in Expandable Premium Takeover £ 28.00 $ 35.00
pounds and dollars. More currencies available by request.
Video Skin £ 28.00 $ 35.00
Microstitial Takeover £ 30.00 $ 37.50
CROSS-DEVICE Kids Video £ 18.50 $ 23.13
Core Video £ 18.50 $ 23.13
MOBILE Mobile Video £ 16.50 $ 20.63
Mobile Banners £ 1.60 $ 2.00
Reward Playable £ 0.05 $ 0.06
R
M AID 9
£ 1 .00 $ 23.75
11 Programmatic Inventory Gfinity Digital MediaAdditional Gfinity Digital
Additional Gfinity Digital Media Services
Media Services
The Gfinity Media Group programmatic inventory is
supplemented via the following additional services:
1. Bespoke editorial content
2. Bespoke video production
3. In-article CTA strategy
4. Influencer marketing
5. Tournament sponsorship
These services are underpinned by Gfinity’s long serving
experience in esports having produced activations, content
and events for EA, Activision, Capcom, Epic Games, Nvidia,
Domino’s Pizza, Amazon, HP, Formula 1 and the English
Premier League amongst many other blue chip clients.
We work with our partners to identify the most effective
solutions within the additional services detailed above to
enhance any media campaign if it is relevant to do so.
12 Additional Services Gfinity Digital MediaTHANK YOU
If you have any questions, please feel free to contact:
Josh Underwood
Talal Musa
Commercial Manager
Head of Gfinity Digital Media
josh.underwood@gfinity.net
talal.musa@gfinity.net
+44 7494 056 818
+44 7892 924 852
The information contained in these documents is confidential, privileged and
intended for the exclusive use of the recipients only. Do not publish or re-distribute.You can also read
