Top-13 eCommerce Trends for 2018 - About Bonspace
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JANUARY 2018
Top-13
eCommerce
Trends for
2018
PRESENTED BY BONSPACE.COM
Voice & Image 1
Search
Voice will become one of the most
important factors of innovation in the
field of e-commerce, and not just on
mobile devices. Instead of entering
words, many consumers will use voice
search in 2018. It is expected that by
2019 voice activation and image
search will be used for 50% of all
requests.
2
2 Dynamic
Applications (AR)
Augmented Reality (AR) popularity
will rapidly increase in 2018, more
often brands disclose mobile
devices functions to visualize the
goods in the store before buying.
This year, AR Tech will make a giant
step forward towards true
implementation of the major and
leading e-commerce companies.
3
Same Day
Delivery
3
It's apparent that delivery services also
played an important role in the decision
to purchase a customer. Now 66% of
buyers bought goods from one retailer,
preferring others because the offered
delivery services were more attractive. In
addition, 96% of the same buyers said
that a positive delivery experience will
prompt them to again trade with the
retailer.
4
4 Omnichannel
As the hottest topic in the last five years,
omnichannel will become an absolute
necessity in e-commerce. Two main reasons
why is omnichannel so valuable: The
customer may need their products
anywhere, and because of the
omnidirectional channel, he can get it. Using
everything that the company knows about
the target customer, allowing to build
deeper relationships and strengthen brand
loyalty In 2018, mobile commerce will
continue to gain even stronger positions.
5
Mobile eCommerce 5
To buy goods and order services, more
often people use a mobile phone. Mobile
shopping has become a convenience
that no consumer will want to bypass. At
that time, every businessman is obliged
to use mobile commerce to improve his
business.
6
6 Personalization
When the store personalizing,
there are obvious advantages
for both the buyer and the
seller. In 2017, 59% of marketers
confirmed a good ROI after
personalizing their online store.
7
Machine Learning 7
Machine learning is already integrated
into many e-commerce systems,
starting with software products and
improving search functionality.
Moreover, a sharp increase in the use of
these technologies is expected, which
will allow offering customers only what
they want in short time, with less effort.
8
8 Chatbots & Artificial
Intelligence
We have been using chatbots for several
years. But now, because of the use of neural
networks, personal conversations with AI
again will see growth. Created with AI
Chatbots help to increase the involvement
of users by providing them with relevant
options. According to forecasts, by 2025
their growth will reach 1.25 billion. This year
we will see that chatbots are becoming
cheaper, smarter and more widespread.
9
Video 9
In the era of shopping on the go, more
customers have the opportunity to watch
the video than to read the text with the
product description. A video is the only
form of content that allows you to display
a large amount of information in the
shortest possible time. In addition, 73% of
the people interviewed say that they often
buy the product after watching videos that
explain how it works. Now video content is
the most interesting for the visitor of the
site and monthly generates an average of 3
times more visitors per site than other
content.
1010 Subscription Based
Service
A subscription-based service is useful for
both the buyer and the store. A
subscription-based service allows an
online store to achieve lower retention
costs, improve the predictability of
revenues and orders, accelerate the
cycle of customer feedback and, as a
result, increase profits.
11Digital Wallet
Payment 11
At first glance, a digital wallet only
simplifies the process of verifying a
payment using a single, secure account.
But a digital wallet allows you to store
your cards and shipping information
and easily make purchases with one
account, which proves its absolute
necessity.
1212 Social Shopping
Pinterest and Instagram, two highly
visual platforms, allow merchants to
deliver their products to their customers
and already works with e-commerce
shops and leading search engines to
provide them with relevant data for the
classification and interpretation of
images.
1313 Blockchain &
Cryptocurrency
2017 became a crypto-currency
advertisement. It is expected that this
will continue for some time and 2018
will be another year of rapid
development of the cryptocurrency.
14Data Sources
https://www.shopify.com/partners/blog/ecommerce-trends-2018
https://www.bigcommerce.com/blog/ecommerce-trends/
https://www.econsultancy.com/blog/69676-ecommerce-trends-in-2018-what-do-
the-experts-predict
https://www.business2community.com/ecommerce/9-ecommerce-trends-will-
shape-2018-01985574
https://customerthink.com/transforming-trends-for-ecommerce-sector-in-2018-
beyond/
https://www.wordstream.com/blog/ws/2018/01/10/ecommerce-trends
http://www.adweek.com/digital/5-ecommerce-trends-everyone-should-pay-
attention-to-in-2018/
https://www.huffingtonpost.com/entry/4-e-commerce-trends-to-watch-for-in-
2018_us_5a46d687e4b0df0de8b06a43
https://www.ecommercetimes.com/story/85040.html
https://www.parcelmonitor.com/blog/top-e-commerce-trends-that-will-continue-
to-grow-in-2018/
15Have Been Analyzed
https://www.peppergang.com/2018-e-commerce-trends-that-will-shape-ads/
http://www.powerretail.com.au/pureplay/5-e-commerce-trends-2018/
https://www.appseconnect.com/b2b-ecommerce-trends-2018/
http://www.yusp.com/blog/ecommerce-trends-2018/
http://www.iqmetrix.com/blog/6-e-commerce-trends-that-will-take-2018-by-storm
https://www.fingent.com/blog/e-commerce-trends-2018-modern-consumer-
shopping-habits
http://multichannelmerchant.com/blog/top-5-trends-that-will-drive-ecommerce-
in-2018/
https://www.tradegecko.com/blog/5-ecommerce-trends-to-watch-in-2018
http://www.mytotalretail.com/article/e-commerce-trends-to-watch-in-2018/
http://www.dmnews.com/agency/the-8-ecommerce-trends-that-will-dominate-
2018/article/701963/
https://www.brandwatch.com/blog/ecommerce-trends-2018/
https://www.just-food.com/comment/the-food-industry-in-2018-the-e-commerce-
trends-to-watch_id138321.aspx
All graphic materials were taken from public sources and
16 belong to their owners.Thank
you!
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