Models and Considerations for Beginning an Intercollegiate Athletics Program - CALIFORNIA STATE UNIVERSITY CHANNEL ISLANDS

 
 

                     CALIFORNIA	
  STATE	
  UNIVERSITY	
  
                           CHANNEL	
  ISLANDS	
  
                                               	
  
       Models	
  and	
  Considerations	
  for	
  Beginning	
  an	
  
           Intercollegiate	
  Athletics	
  Program	
  
                                               	
  
                     Final	
  Version	
  Submitted:	
  January	
  2015	
  

                                                                  	
  
 

                                                                                Table	
  of	
  Contents	
  
	
                 	
                 	
               	
         	
              	
             	
             	
             	
             	
             Page	
  

EXECUTIVE	
  SUMMARY	
                                                                                                                                           	
  	
  2	
     	
     	
  

BACKGROUND	
                                                                                                                                                     	
  	
  3	
     	
     	
  

SCOPE	
  OF	
  STUDY	
  	
  	
  	
  	
  	
  	
  	
                                                                                                               	
  	
  4	
     	
     	
  	
  

SECTION	
  ONE:	
  	
  PROGRAMMATIC	
  IMPLICATIONS	
  	
  	
  	
                                                                                                	
  	
  5	
     	
     	
  	
  

	
                 National	
  Affiliation	
  Options	
                                                                                                          	
  	
  5	
  

	
                 Demographic	
  Compatibility	
  	
                                                                                                            	
  	
  7	
     	
     	
  	
  

	
                 Conference	
  Affiliation	
  Options	
                                                                                                        	
  	
  9	
     	
     	
  	
  

SECTION	
  TWO:	
  	
  TIMELINE	
  AND	
  REQUIREMENTS	
                                                                                                         13	
            	
     	
  	
  

	
                 Timeline	
                                                                                                                                    13	
            	
     	
  	
  

	
                 NCAA	
  and	
  NAIA	
  Requirements	
  and	
  Expectations	
                                                                                  15	
  

	
                 Student-­‐Athlete	
  Experience	
  and	
  Opportunities	
                                                                                     20	
  

	
                 Costs	
  and	
  Funding	
                                                                                                                     22	
  

	
                 Conference	
  Competitiveness	
                                                                                                               27	
  

	
                                Sport-­‐Specific	
  Analysis	
                                                                                                 30	
  

	
                                Men’s	
  Sports	
                                                                                                              30	
  

	
                                Women’s	
  Sports	
                                                                                                            32	
  

	
                                Individual	
  Sports	
                                                                                                         34	
  

                   Scheduling	
                                                                                                                                  36	
  

                   Title	
  IX,	
  CSU/Cal	
  NOW	
  Consent	
  Decree	
  Compliance	
                                                                           43	
  

SECTION	
  THREE:	
  	
  APPLICATION	
  REQUIREMENTS	
  AND	
  EXPECTATIONS	
                                                                                    47	
  

                   Application	
  Requirements	
                                                                                                                 47	
  

                   NCAA	
  Division	
  II	
  Model	
  Athletics	
  Program	
                                                                                     51	
            	
     	
  	
  

	
                 	
                                                                                                                                            	
  	
  

                                                                                         CSU	
  Channel	
  Islands	
  Models	
  	
  
                               This	
  document	
  contains	
  proprietary,	
  confidential,	
  information.	
  No	
  part	
  of	
  this	
  document	
  may	
  be	
  reproduced	
  
                                             or	
  disclosed	
  to	
  a	
  third	
  party	
  without	
  the	
  prior	
  written	
  consent	
  of	
  Strategic	
  Edge,	
  LLC	
  
                                                                                                    Page	
  1	
  of	
  57	
  
 

	
           	
                                                                                                                                        	
  	
  	
  

EXECUTIVE	
  SUMMARY	
  
Channel	
  Islands’	
  (CI)	
  conclusions	
  in	
  2006	
  regarding	
  intercollegiate	
  athletics	
  are	
  still	
  viable.	
  	
  	
  The	
  best	
  fit	
  
for	
  the	
  university	
  remains	
  NCAA	
  Division	
  II,	
  as	
  a	
  member	
  of	
  the	
  California	
   Collegiate	
  Athletic	
  Association	
  
(CCAA).	
  	
  Three	
  approaches	
  could	
  be	
  used:	
  
         1. Begin	
   11	
   sports	
   at	
   once	
   beginning	
   2017-­‐18,	
   apply	
   to	
   join	
   NCAA	
   Division	
   II	
   in	
   February,	
   2019.	
  
              Achieve	
  full	
  active	
  NCAA	
  membership	
  status	
  by	
  fall,	
  2022.	
  
         2. Use	
  a	
  phase-­‐in	
  approach,	
  with	
  an	
  accelerated	
  timeline	
  for	
  bypassing	
  membership	
  in	
  the	
  National	
  
              Association	
   for	
   Intercollegiate	
   Athletics	
   (NAIA).	
   Begin	
   11	
   sports	
   over	
   a	
   two	
   year	
   period,	
   apply	
   to	
  
              join	
   NCAA	
   Division	
   II	
   in	
   February,	
   2020.	
   Achieve	
   full	
   active	
   NCAA	
   membership	
   status	
   by	
   fall,	
  
              2023.	
  
         3. Phase	
  sports	
  sponsorship	
  over	
  a	
  number	
  of	
  years,	
  and	
  join	
  the	
  NAIA	
  as	
  an	
  independent	
  member,	
  
              followed	
   by	
   a	
   four-­‐year	
   transition	
   to	
   NCAA	
   Division	
   II	
   and	
   the	
   CCAA.	
   The	
   entire	
   process	
   could	
  
              require	
  8-­‐10	
  years	
  to	
  complete.	
  
              	
  
All	
   options	
  are	
  viable,	
  depending	
  on	
  factors	
  such	
  as	
  funding	
  and	
  facilities.	
  	
  Another	
  consideration	
  is	
  how	
  
long	
   the	
   window	
   of	
   opportunity	
   for	
   NCAA	
   Division	
   II	
   membership	
   will	
   remain	
   open	
   and	
   what	
   the	
  
standards	
   will	
   be.	
   	
   The	
   Division	
   II	
   Membership	
   Committee	
   has	
   made	
   it	
   clear	
   that	
   standards	
   for	
   being	
  
admitted	
  into	
  the	
  process	
  will	
  continue	
  to	
  become	
  more	
  stringent	
  and	
  that	
  growth	
  will	
  be	
  limited	
  by	
  the	
  
resources	
  available	
  to	
  Division	
  II.	
  	
  In	
  addition,	
  while	
  the	
  CCAA	
  is	
  interested	
  in	
  CI	
  joining	
  the	
  conference,	
  
how	
  long	
  this	
  opportunity	
  will	
  be	
  available	
  to	
  CI	
  is	
  also	
  unknown.	
  
	
  
National	
  Affiliation	
  
Affiliation	
   with	
   the	
   National	
   Collegiate	
   Athletic	
   Association	
   (NCAA)	
   Division	
   II	
   would	
   align	
   Channel	
  
Islands	
   with	
   other	
   California	
   State	
   Universities	
   and	
   with	
   the	
   recognizable	
   NCAA	
   brand.	
   	
   Institutions	
  
typically	
  report	
  that	
  they	
  have	
  greater	
  regional	
  name	
  recognition	
  as	
  a	
  result	
  of	
  NCAA	
  membership	
  and	
  
prospective	
   students	
   and	
   student-­‐athletes	
   seem	
   to	
   equate	
   NCAA	
   membership	
   with	
   some	
   level	
   of	
  
institutional	
  prestige.	
  	
  	
  
	
  
If	
  CI	
  were	
  to	
  begin	
  its	
  athletics	
  program	
  as	
  a	
  member	
  of	
  the	
  NAIA,	
  the	
  affiliation	
  should	
  be	
  viewed	
  as	
  a	
  
‘place	
   holder’	
   as	
   the	
   university	
   prepares	
   to	
   meet	
   NCAA	
   requirements.	
   	
   The	
   NAIA’s	
   Champions	
   of	
  
Character	
   programming	
   and	
   simpler	
   rules	
   compliance	
   requirements	
   make	
   it	
   an	
   attractive	
   option	
   for	
  
small	
   start-­‐up	
   programs.	
   	
   Also,	
   immediate	
   access	
   to	
   post-­‐season	
   play	
   would	
   provide	
   championship	
  
opportunities	
  for	
  Channel	
  Islands	
  student-­‐athletes	
  that	
  would	
  remain	
  unavailable	
  for	
  three	
  years	
  were	
  
the	
  university	
  to	
  move	
  directly	
  to	
  NCAA	
  Division	
  II.	
  
	
  
In	
   an	
   NCAA	
   Division	
   II	
   environment,	
   student-­‐athletes	
   would	
   benefit	
   from	
   more	
   study	
   time	
   and	
   less	
   time	
  
on	
   the	
   field	
   than	
   is	
   typical	
   in	
   an	
   NAIA	
   environment.	
   If	
   CI	
   were	
   to	
   choose	
   to	
   move	
   directly	
   to	
   NCAA	
  
Division	
  II,	
  the	
  university	
  should	
  expect	
  to	
  see	
  better	
  academic	
  performance	
  by	
  student-­‐athletes	
  than	
  by	
  
general	
  students	
  as	
  a	
  result	
  of	
  more	
  stringent	
  NCAA	
  academic	
  requirements.	
  Student-­‐athletes	
  graduate	
  
                                                                               CSU	
  Channel	
  Islands	
  Models	
  	
  
                     This	
  document	
  contains	
  proprietary,	
  confidential,	
  information.	
  No	
  part	
  of	
  this	
  document	
  may	
  be	
  reproduced	
  
                                   or	
  disclosed	
  to	
  a	
  third	
  party	
  without	
  the	
  prior	
  written	
  consent	
  of	
  Strategic	
  Edge,	
  LLC	
  
                                                                                          Page	
  2	
  of	
  57	
  
 

at	
  rates	
  10%	
  higher	
  than	
  their	
  non-­‐athlete	
  counterparts	
  and	
  have	
  an	
  average	
  Academic	
  Success	
  Rate	
  of	
  
over	
  70%.	
  	
  Because	
  of	
  their	
  data-­‐driven	
  approach,	
  Division	
  II	
  presidents	
  are	
  able	
  to	
  structure	
  eligibility,	
  
recruiting	
  and	
  playing	
  and	
  practice	
  season	
  rules	
  to	
  improve	
  academic	
  success.	
  	
  
	
  
Conference	
  Affiliation	
  
When	
   considering	
   options	
   for	
   conference	
   affiliation,	
   Channel	
   Islands	
   should	
   take	
   into	
   account	
   that	
   its	
  
NAIA	
   conference	
   options	
   are	
   very	
   limited.	
   	
   The	
   Golden	
   State	
   Conference	
   (GSAC)	
   is	
   one	
   of	
   the	
   NAIA’s	
  
strongest	
  and	
  most	
  stable	
  conferences,	
  but	
  it	
  is	
  comprised	
  of	
  small,	
  faith-­‐based	
  private	
  schools.	
  Based	
  
on	
   its	
   current	
   make-­‐up,	
   it	
   is	
   unlikely	
   to	
   be	
   interested	
   in	
   CI	
   as	
   a	
   conference	
   member.	
   	
   The	
   other	
   NAIA	
  
conference	
   in	
   California,	
   the	
   California	
   Pacific	
   Conference	
   (Cal	
   Pac),	
   is	
   based	
   in	
   the	
   San	
   Francisco	
   bay	
  
area.	
  	
  It	
  has	
  public	
  institutions	
  as	
  members	
  but	
  no	
  members	
  in	
  Southern	
  California.	
  	
  The	
  third	
  option,	
  
taken	
   by	
   CSU	
   San	
   Marcos	
   when	
   it	
   began	
   its	
   sports	
   program	
   over	
   a	
   decade	
   ago,	
   is	
   to	
   join	
   the	
   Association	
  
of	
  Independent	
  Institutions	
  (A.I.I.),	
  a	
  conference	
  that	
  is	
  made	
  up	
  of	
  22	
  independent	
  NAIA	
  institutions,	
  18	
  
of	
   which	
   are	
   full	
   members	
   and	
   four	
   of	
   which	
   are	
   associate	
   or	
   provisional	
   members.	
   	
   None	
   of	
   the	
  
conference	
  options	
  is	
  particularly	
  desirable,	
  but	
  some	
  affiliation	
  will	
  be	
  necessary	
  should	
  CI	
  choose	
  the	
  
transitional	
  approach.	
  
	
  
The	
   California	
   Collegiate	
   Athletic	
   Association	
   has	
   already	
   expressed	
   an	
   interest	
   in	
   CI	
   and	
   is	
   the	
   NCAA	
  
conference	
   that	
   is	
   the	
   most	
   logical	
   for	
   CI,	
   both	
   in	
   terms	
   of	
   geography	
   and	
   type	
   of	
   institution.	
   It	
   is	
  
currently	
  comprised	
  of	
  12	
  California	
  State	
  University	
  members	
  and	
  one	
  University	
  of	
  California	
  member.	
  
California	
   State	
   University	
   San	
   Marcos	
   was	
   recently	
   accepted	
   into	
   the	
   NCAA	
   Division	
   II	
   membership	
  
process	
   and	
   is	
   on	
   schedule	
   to	
  become	
   a	
   full	
   active	
   member	
   in	
   2017-­‐18.	
  	
  The	
   CCAA	
   currently	
   sponsors	
  
championship	
  competition	
  in	
  all	
  the	
  sports	
  Channel	
  Islands	
  is	
  interested	
  in	
  offering.	
  
	
  
BACKGROUND	
  
California	
  State	
  University	
  Channel	
  Islands	
  (CI),	
  founded	
  in	
  2002	
  with	
  an	
  enrollment	
  of	
  1320	
  during	
  its	
  
inaugural	
  year,	
  is	
  the	
  youngest	
  of	
  the	
  23	
  California	
  State	
  University	
  campuses.	
  	
  By	
  fall	
  2013	
  enrollment	
  
grew	
  to	
  5080	
  students	
  and	
  in	
  fall	
  2014	
  enrollment	
  was	
  over	
  5800.	
  	
  

	
  In	
   2003,	
   CI	
   began	
   exploring	
   the	
   possibility	
   of	
   beginning	
   a	
   recreation,	
   intramural	
   and	
   intercollegiate	
  
athletics	
  program.	
  	
  Since	
  that	
  time,	
  several	
  attempts	
  have	
  been	
  made	
  at	
  gathering	
  information	
  related	
  
to	
   the	
   structure	
   and	
   potential	
   cost	
   of	
   an	
   intercollegiate	
   athletics	
   program	
   at	
   CI,	
   including	
   what	
   sports	
  
should	
   be	
   offered	
   and	
   what	
   is	
   the	
   optimal	
   conference	
   and	
   national	
   affiliation	
   for	
   intercollegiate	
  
athletics.	
   	
   	
   A	
   comprehensive	
   report	
   was	
   drafted	
   by	
  Dr.	
   Wm.	
  Gregory	
   Sawyer,	
   Vice-­‐President	
   for	
   Student	
  
Affairs,	
   in	
   2003	
   that	
   included	
   a	
   Mission	
   Statement	
   for	
   Intercollegiate	
   Athletics	
   as	
   well	
   as	
   a	
   listing	
   of	
  
“traditional	
  sports”,	
  meaning	
  those	
  sports	
  offered	
  at	
  other	
  institutions	
  against	
  which	
  CI	
  may	
  compete.	
  	
  
The	
  report	
  included	
  an	
  overview	
  of	
  both	
  the	
  National	
  Association	
  for	
  Intercollegiate	
  Athletics	
  (NAIA)	
  and	
  
the	
   National	
   Collegiate	
   Athletic	
   Association	
   (NCAA)	
   as	
   potential	
   national	
   affiliations	
   for	
   CI’s	
  
intercollegiate	
  athletics	
  program.	
  	
  	
  

                                                                                CSU	
  Channel	
  Islands	
  Models	
  	
  
                      This	
  document	
  contains	
  proprietary,	
  confidential,	
  information.	
  No	
  part	
  of	
  this	
  document	
  may	
  be	
  reproduced	
  
                                    or	
  disclosed	
  to	
  a	
  third	
  party	
  without	
  the	
  prior	
  written	
  consent	
  of	
  Strategic	
  Edge,	
  LLC	
  
                                                                                           Page	
  3	
  of	
  57	
  
 

The	
  2003	
  report	
  was	
  followed	
  by	
  the	
  appointment	
  of	
  a	
  committee	
  to	
  assist	
  in	
  the	
  design	
  of	
  an	
  athletics	
  
program	
  for	
  CI.	
  	
  The	
  university	
  engaged	
  the	
  services	
  of	
  Dr.	
  Cedric	
  Dempsey	
  in	
  June	
  2005	
  to	
  work	
  with	
  
CI’s	
  Athletics	
  Advisory	
  Committee.	
  	
  The	
  Committee’s	
  report,	
  which	
  was	
  published	
  in	
  2006,	
  included	
  the	
  
following	
  recommendations:	
  

       Ø That	
  Division	
  II	
  is	
  the	
  best	
  level	
  of	
  competition	
  for	
  CI	
  in	
  the	
  next	
  decade.	
  
       Ø That	
   CI	
   submit	
   an	
   application	
   to	
   the	
   California	
   Collegiate	
   Athletic	
   Association,	
   noting	
   that	
   the	
  
          CCAA	
  is	
  comprised	
  of	
  primarily	
  sister	
  CSU	
  institutions.	
  
       Ø That	
   while	
   intercollegiate	
   athletics,	
   club	
   sports,	
   intramural	
   and	
   recreational	
   programs	
   should	
   be	
  
          administered	
   by	
   the	
   director	
   of	
   athletics,	
   there	
   should	
   be	
   separate	
   budgets	
   for	
   intercollegiate	
  
          athletics	
  and	
  for	
  the	
  other	
  programs.	
  	
  	
  
       Ø That	
   the	
   intercollegiate	
   athletics	
   program	
   consist	
   of	
   the	
   following	
   sports	
   [Note:	
   A	
   2014-­‐18	
  
          Financial	
   Plan	
   developed	
   by	
   CI	
   in	
   2013	
   includes	
   all	
   of	
   the	
   sports	
   below	
   with	
   the	
   exception	
   of	
  
          tennis]:	
  
              o Women’s	
  individual	
  sports	
  (in	
  order	
  of	
  priority):	
  	
  Tennis,	
  Cross	
  Country,	
  Golf	
  
              o Women’s	
  team	
  sports	
  (in	
  order	
  of	
  priority):	
  	
  Soccer,	
  Volleyball,	
  Basketball,	
  Softball	
  
              o Men’s	
  individual	
  sports	
  (in	
  order	
  of	
  priority):	
  	
  Golf,	
  Cross	
  Country,	
  Tennis	
  
              o Men’s	
  team	
  sports	
  (in	
  order	
  of	
  priority):	
  	
  Soccer,	
  Basketball,	
  Baseball	
  
       Ø That	
  a	
  master	
  plan	
  for	
  intercollegiate	
  athletics	
  facilities	
  and	
  recreational	
  facilities	
  for	
  all	
  students	
  
          should	
  be	
  developed	
  in	
  the	
  immediate	
  future.	
  	
  	
  
       Ø That	
   the	
   Director	
   of	
   Athletics	
   report	
   to	
   the	
   Vice	
   President	
   for	
   Student	
   Affairs	
   on	
   daily	
  
          operational	
   issues	
   and	
   to	
   the	
   President	
   on	
   policy	
   matters.	
   	
   The	
   structure	
   also	
   included	
   the	
  
          appointment	
  of	
  a	
  Senior	
  Woman	
  Administrator	
  (SWA).	
  

Discussion	
  about	
  starting	
  an	
  intercollegiate	
  athletics	
  program	
  has	
  continued	
  since	
  the	
  2006	
  report	
  and	
  
in	
   2013	
   a	
   Research	
   Group	
   was	
   appointed	
   to	
   assist	
   with	
   presenting	
   alternatives	
   for	
   starting	
   an	
  
intercollegiate	
   athletics	
   program.	
   	
   The	
   group	
   reviewed	
   national	
   and	
   conference	
   affiliation	
   options	
   and	
  
discussed	
  the	
  benefits	
  of	
  starting	
  as	
  a	
  member	
  of	
  the	
  NAIA	
  before	
  moving	
  to	
  the	
  NCAA.	
  	
  	
  

To	
   assist	
   with	
   consideration	
   of	
   its	
   options,	
   CI	
   engaged	
   the	
   services	
   of	
   Strategic	
   Edge	
   Athletic	
   Consulting,	
  
LLC	
  (Strategic	
  Edge)	
  to	
  present	
  two	
  models	
  –	
  1)	
  Beginning	
  as	
  a	
  member	
  of	
  the	
  NAIA	
  and	
  after	
  a	
  period	
  of	
  
time	
   applying	
   for	
   NCAA	
   Division	
   II	
   membership	
   and	
   2)	
   Making	
   application	
   for	
   membership	
   in	
   NCAA	
  
Division	
  II	
  without	
  having	
  been	
  a	
  member	
  of	
  the	
  NAIA.	
  

SCOPE	
  OF	
  STUDY	
  
Given	
   the	
   options	
   CI	
   is	
   considering,	
   it	
   is	
   important	
   to	
   understand	
   the	
   differences	
   between	
   the	
   NAIA	
   and	
  
the	
   NCAA	
   and	
   the	
   context	
   for	
   each.	
   	
   This	
   three-­‐part	
   report	
   consists	
   of	
   comparative	
   information	
   the	
  
university	
   can	
   use	
   in	
   its	
   assessment	
   of	
   the	
   NAIA	
   and	
   the	
   conference	
   options	
   available	
   compared	
   with	
  
NCAA	
  Division	
  II	
  and	
  the	
  California	
  Collegiate	
  Athletic	
  Association.	
  	
  Section	
  One	
  includes	
  programmatic	
  
implications	
  of	
  membership	
  in	
  the	
  NAIA	
  when	
  compared	
  with	
  membership	
  in	
  NCAA	
  Division	
  II.	
  	
  Section	
  	
  
Two	
  	
  presents	
  timelines	
  and	
  requirements	
  for	
  CI	
  should	
  it	
  choose	
  to	
  either	
  fully	
  implement	
  its	
  athletics	
  
program	
   immediately,	
   choose	
   an	
   accelerated	
   approach	
   to	
   NCAA	
   and	
   CCAA	
   membership,	
   bypass	
   the	
  

                                                                               CSU	
  Channel	
  Islands	
  Models	
  	
  
                     This	
  document	
  contains	
  proprietary,	
  confidential,	
  information.	
  No	
  part	
  of	
  this	
  document	
  may	
  be	
  reproduced	
  
                                   or	
  disclosed	
  to	
  a	
  third	
  party	
  without	
  the	
  prior	
  written	
  consent	
  of	
  Strategic	
  Edge,	
  LLC	
  
                                                                                          Page	
  4	
  of	
  57	
  
 

NAIA,	
   or	
   use	
   a	
   transitional	
   approach,	
   beginning	
   with	
   NAIA	
   membership	
   followed	
   by	
   a	
   move	
   to	
   NCAA	
  
Division	
  II.	
  	
  	
  The	
  timelines	
  and	
  requirements	
  section	
  of	
  the	
  study	
  addresses	
  relative	
  operating	
  expenses	
  	
  
and	
   sources	
   of	
   income,	
   rules	
   compliance	
   and	
   student-­‐athlete	
   eligibility	
   standards.	
   It	
   also	
   provides	
  
templates	
  for	
  CI’s	
  potential	
  for	
  competitive	
  success	
  as	
  a	
  member	
  of	
  the	
  CCAA,	
  potential	
  impacts	
  on	
  the	
  
student-­‐athlete	
   experience	
   and	
   opportunities	
   for	
   student-­‐athletes,	
   including	
   travel,	
   missed	
   class	
   time,	
  
and	
  championship	
  opportunities.	
  Section	
  Three	
  addresses	
  NCAA	
  Division	
  II	
  expectations	
  for	
  prospective	
  
members	
   and	
   provides	
   a	
   set	
   of	
   actions	
   CI	
   would	
   need	
   to	
   take	
   to	
   be	
   a	
   viable	
   applicant	
   for	
   NCAA	
   Division	
  
II	
  candidacy.	
  
	
  
                                                         SECTION	
  ONE:	
  	
  PROGRAMMATIC	
  IMPLICATIONS	
  
National	
  Affiliation	
  Options	
  
Of	
   the	
   roughly	
   2,870	
   four-­‐year	
   degree-­‐granting	
   institutions	
   in	
   the	
   United	
   States1,	
   1,389	
   sponsor	
  
intercollegiate	
   athletic	
   programs2.	
   Of	
   those,	
   253	
   are	
   members	
   of	
   the	
   National	
   Association	
   of	
  
Intercollegiate	
  Athletics.3	
  	
  There	
  are	
  over	
  1,000	
  active	
  member	
  schools	
  in	
  the	
  NCAA	
  membership	
  –	
  347	
  
in	
   Division	
   I,	
   300	
   in	
   Division	
   II	
   and	
   446	
   in	
   Division	
   III.4	
   The	
   NCAA	
   also	
   has	
   more	
   than	
   100	
   member	
  
conferences	
   in	
   all	
   three	
   divisions.	
   	
   Other	
   small	
   associations,	
   such	
   as	
   the	
   National	
   Christian	
   College	
  
Athletic	
  Association,	
  account	
  for	
  the	
  others.	
  	
  

The	
  National	
  Association	
  of	
  Intercollegiate	
  Athletics	
  (NAIA)	
  
The	
  NAIA	
  serves	
  approximately	
  57,3405	
  student-­‐athletes	
  and	
  hosts	
  23	
  national	
  championship	
  events	
  in	
  
13	
   sports	
   each	
   year.	
   The	
   NAIA	
   men's	
   basketball	
   tournament	
   has	
   become	
   the	
   longest-­‐running	
   basketball	
  
tournament	
   in	
   the	
   country,	
   celebrating	
   75	
   years	
   in	
   2012.6	
   The	
   NAIA	
   has	
   tried	
   to	
   differentiate	
   itself	
   from	
  
the	
  NCAA	
  by	
  stressing	
  its	
  simple	
  structure	
  and	
  its	
  focus	
  on	
  building	
  character.	
  	
  	
  

                                                                                                                                                                                                                                                    The	
  NAIA	
  Way	
  
                                                           •                            Bigger	
  isn’t	
  always	
  better.	
  	
  
                                                           •                            Life’s	
  many	
  challenges	
  are	
  best	
  met	
  by	
  a	
  simple,	
  straightforward	
  approach	
  that	
  recognizes	
  
                                                                                        and	
  expects	
  individual	
  honesty	
  and	
  responsibility.	
  	
  
                                                           •                            Education	
  is	
  the	
  true	
  purpose	
  of	
  sports	
  in	
  the	
  college	
  setting.	
  	
  
                                                           •                            Sport	
  offers	
  limitless	
  opportunities	
  to	
  teach	
  lessons	
  for	
  life,	
  standards	
  higher	
  than	
  victory.	
  	
  
	
  
One	
  of	
  the	
  NAIA’s	
  most	
  important	
  programs,	
  Champions	
  of	
  Character,	
  is	
  grounded	
  in	
  five	
  core	
  values.	
  
The	
  program	
  is	
  designed	
  to	
  instill	
  an	
  understanding	
  of	
  character	
  in	
  sport	
  and	
  provide	
  student-­‐athletes,	
  
coaches,	
  and	
  parents	
  with	
  hands-­‐on	
  training	
  to	
  know	
  the	
  right	
  thing,	
  do	
  the	
  right	
  thing,	
  and	
  value	
  the	
  
right	
  thing,	
  inside	
  and	
  outside	
  of	
  the	
  sports	
  setting.	
  

	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
   	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  
1
  National Center for Education Statistics, Fast Facts,
2
  Source: 2012-13 EADA Report- NCAA, NAIA, NCCAA
3
  Source: NAIA Website
4
  Source: Report of NCAA Membership (Report run 3-31-14)
5
  Source: 2012-13 EADA Report
6
  Source: NAIA Website—“About Us”, 2012-13 EADA Report
                                                                            CSU	
  Channel	
  Islands	
  Models	
  	
  
                  This	
  document	
  contains	
  proprietary,	
  confidential,	
  information.	
  No	
  part	
  of	
  this	
  document	
  may	
  be	
  reproduced	
  
                                or	
  disclosed	
  to	
  a	
  third	
  party	
  without	
  the	
  prior	
  written	
  consent	
  of	
  Strategic	
  Edge,	
  LLC	
  
                                                                                       Page	
  5	
  of	
  57	
  
 

                                                                                                                                                                                                                                           Champions	
  of	
  Character	
  Core	
  Values	
  
                                                                                                                                                                                                                                                    Respect	
  	
  
                                                                                                                                                                                                                                                    Responsibility	
  	
  
                                                                                                                                                                                                                                                    Integrity	
  	
  
                                                                                                                                                                                                                                                    Servant	
  Leadership	
  	
  
                                                                                                                                                                                                                                                    Sportsmanship	
  	
  
	
  
The	
  program’s	
  immediate	
  focus	
  is	
  to	
  reach	
  and	
  penetrate	
  a	
  broad-­‐based	
  understanding	
  of	
  Champions	
  of	
  
Character	
  among	
  NAIA	
  coaches	
  and	
  student-­‐athletes.	
  The	
  NAIA’s	
  on-­‐line	
  education	
  program,	
  “Character	
  
Driven	
  Coaching”	
  is	
  an	
  example.	
  	
  

Over	
   the	
   last	
   15	
   years,	
   the	
   NAIA	
   has	
   lost	
   over	
   180	
   members.	
   	
   Fifty-­‐nine	
   institutions	
   have	
   been	
   admitted	
  
for	
  membership	
  in	
  the	
  NAIA	
  since	
  2005.	
  Those	
  institutions	
  have	
  median	
  undergraduate	
  enrollments	
  of	
  
approximately	
  790	
  students.	
  	
  The	
  NAIA	
  now	
  has	
  only	
  50	
  members	
  with	
  undergraduate	
  enrollment	
  over	
  
2,000.	
   	
   New	
   members	
   closely	
   parallel	
   current	
   members	
   with	
   regard	
   to	
   their	
   public/private	
   mix.	
  	
  
Currently,	
  18%	
  of	
  the	
  members	
  are	
  public	
  institutions	
  and	
  82%	
  are	
  private.7	
  	
  	
  

The	
   percentage	
   of	
   small,	
   private,	
   faith-­‐based	
   institutions	
   appears	
   to	
   be	
   rising	
   in	
   the	
   NAIA	
   as	
   larger	
  
institutions	
  seek	
  membership	
  in	
  the	
  NCAA.	
  Along	
  the	
  West	
  Coast,	
  thirteen	
  institutions	
  have	
  left	
  or	
  are	
  in	
  
the	
   process	
   of	
   leaving	
   the	
   NAIA.	
   	
   They	
   include	
   California	
   Baptist	
   University,	
   which	
   became	
   an	
   active	
  
NCAA	
   Division	
   II	
   member	
   in	
   September	
   2013,	
   and	
   Asuza	
   Pacific	
   University	
   and	
   Point	
   Loma	
   Nazarene	
  
University,	
   which	
   became	
   active	
   NCAA	
   Division	
   II	
   members	
   in	
   September	
   2014.	
   	
   Concordia	
   (Portland),	
  
California	
  State	
  University	
  San	
  Marcos	
  and	
  Concordia	
  Irvine	
  all	
  were	
  accepted	
  into	
  the	
  NCAA	
  Division	
  II	
  
candidacy	
  process	
  beginning	
  this	
  fall	
  (2014).	
  	
  

National	
  Collegiate	
  Athletic	
  Association	
  (NCAA)	
  
NCAA	
  is	
  the	
  most	
  recognized	
  brand	
  in	
  college	
  sports.	
  The	
  NCAA	
  is	
  a	
  much	
  larger	
  organization	
  than	
  the	
  
NAIA	
  -­‐-­‐	
  serving	
  over	
  430,000	
  student-­‐athletes.	
  The	
  NCAA	
  is	
  divided	
  into	
  three	
  divisions	
  each	
  with	
  its	
  own	
  
statement	
   of	
   philosophy.	
   The	
   Association	
   administers	
   89	
   championships	
   in	
   23	
   sports	
   for	
   its	
   member	
  
institutions.	
  More	
  than	
  40,600	
  male	
  and	
  female	
  student-­‐athletes	
  compete	
  annually	
  in	
  these	
  events	
  for	
  
national	
  titles.	
  	
  

Active	
  NCAA	
  Division	
  II	
  members	
  sponsor	
  an	
  average	
  of	
  6.9	
  sports	
  for	
  men	
  and	
  7.9	
  sports	
  for	
  women8.	
  
Fifty	
  percent	
  of	
  Division	
  II	
  members	
  are	
  private	
  institutions9.	
  Enrollments	
  vary	
  tremendously	
  across	
  the	
  
division.	
  	
  They	
  tend	
  to	
  be	
  larger	
  than	
  NAIA	
  members.	
  Only	
  30	
  have	
  enrollments	
  under	
  1,00010.	
  

NCAA	
   Division	
   II,	
   which	
   serves	
   nearly	
   100,000	
   student-­‐athletes,	
   has	
   sought	
   to	
   differentiate	
   itself	
   from	
  
Divisions	
  I	
  and	
  III	
  by	
  developing	
  the	
  “I	
  Chose	
  Division	
  II”	
  branding	
  campaign.	
  	
  The	
  campaign	
  stems	
  from	
  
empirical	
  data	
  that	
  indicated	
  student-­‐athletes	
  are	
  choosing	
  Division	
  II	
  schools	
  because	
  a	
  “balance”	
  exists	
  

	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
   	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  
7
  Source: 2012-13 EADA Report
8
  Source: Division II Facts and Figures, 2014
9
  Source: Division II Facts and Figures, 2014
10
   Source: 2012-13 EADA Report
                                                                                                                                                         CSU	
  Channel	
  Islands	
  Models	
  	
  
                                                                                               This	
  document	
  contains	
  proprietary,	
  confidential,	
  information.	
  No	
  part	
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  this	
  document	
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  reproduced	
  
                                                                                                             or	
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  third	
  party	
  without	
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  Strategic	
  Edge,	
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                                                                                                                                                                    Page	
  6	
  of	
  57	
  
 

that	
   emphasizes	
   both	
   academic	
   excellence	
   and	
   athletics	
   achievement.	
   In	
   June	
   2005,	
   chancellors	
   and	
  
presidents	
   of	
   Division	
   II	
   member	
   institutions	
   agreed	
   to	
   implement	
   a	
   comprehensive	
   strategic	
   study	
  
related	
   to	
   the	
   division’s	
   defining	
   characteristics	
   and	
   key	
   attributes.	
   This	
   data-­‐driven	
   process	
   was	
  
designed	
  to	
  create	
  a	
  proactive	
  position	
  that	
  clearly	
  identified	
  the	
  defining	
  characteristics	
  and	
  aspirations	
  
for	
   the	
   member	
   institutions	
   of	
   Division	
   II.	
   This	
   effort	
   was	
   initiated	
   with	
   the	
   goal	
   of	
   enhancing	
   the	
  
regional	
  awareness	
  and	
  local	
  engagement	
  of	
  Division	
  II	
  members	
  and	
  the	
  constituencies	
  they	
  serve.	
  The	
  
result	
   was	
   the	
   development	
   of	
   a	
   Strategic	
   Positioning	
   Platform	
   for	
   Division	
   II.	
   	
   A	
   priority	
   identified	
   for	
  
the	
   Division	
   in	
   2014-­‐15	
   is	
   to	
   enhance	
   and	
   expand	
   the	
   Division	
   II	
   brand;	
   NCAA	
   Division	
   II	
   has	
   hired	
  
Blacktop	
  Creative	
  to	
  assist	
  with	
  these	
  efforts.	
  	
  	
  

Division	
  II	
  Strategic	
  Positioning	
  Platform,	
  Life	
  in	
  the	
  Balance	
  

Higher	
   education	
   has	
   lasting	
   importance	
   on	
   an	
   individual’s	
   future	
   success.	
   For	
   this	
   reason,	
   the	
   emphasis	
  
on	
   the	
   student-­‐athlete	
   experience	
   in	
   Division	
   II	
   is	
   a	
   comprehensive	
   program	
   of	
   learning	
   and	
  
development	
   in	
   a	
   personal	
   setting.	
   The	
   Division	
   II	
   approach	
   provides	
   growth	
   opportunities	
   through	
  
academic	
  achievement,	
  learning	
  in	
  high-­‐level	
  athletic	
  competition	
  and	
  development	
  of	
  positive	
  societal	
  
attitudes	
   in	
   service	
   to	
   community.	
   The	
   balance	
   and	
   integration	
   of	
   these	
   different	
   areas	
   of	
   learning	
  
opportunity	
  provide	
  Division	
  II	
  student-­‐athletes	
  a	
  path	
  to	
  graduation	
  while	
  cultivating	
  a	
  variety	
  of	
  skills	
  
and	
  knowledge	
  for	
  life	
  ahead.	
  

                                                                         Division	
  II	
  Attributes	
  
                          Learning:	
  multiple	
  opportunities	
  to	
  broaden	
  knowledge	
  and	
  skills	
  
                          Service:	
  positive	
  societal	
  attitude	
  through	
  contributions	
  to	
  community	
  
                          Balance:	
  emphasis	
  on	
  collective	
  knowledge;	
  integration	
  of	
  skills	
  
                          Passion:	
  enthusiastic	
  dedication	
  and	
  desire	
  in	
  effort	
  
                          Resourcefulness:	
  versatile	
  skill	
  set	
  drawn	
  from	
  broad	
  range	
  of	
  
                          experience	
  
                          Sportsmanship:	
  respect	
  for	
  fairness,	
  courtesy;	
  ethical	
  conduct	
  toward	
  
                          others	
  
	
  
NCAA	
   Division	
   II	
   has	
   used	
   these	
   six	
   attributes	
   to	
   shape	
   its	
   Community	
   Engagement	
   and	
   Game	
  
Environment	
   initiatives	
   as	
   well	
   as	
   the	
   Model	
   Division	
   II	
   Athletics	
   Program.	
   	
   Division	
   II	
   requires	
  
prospective	
   new	
   members	
   to	
   embrace	
   these	
   initiatives	
   as	
   a	
   condition	
   of	
   admission	
   to	
   candidacy	
   and	
  
active	
  membership.	
  

Demographic	
  Compatibility	
  
The	
   NAIA	
   can	
   serve	
   as	
   a	
   viable	
   national	
   affiliation	
   option	
   for	
   new	
   athletics	
   programs.	
   	
   The	
   NAIA	
   has	
  
minimum	
  requirements	
  and	
  expectations	
  much	
  lower	
  than	
  those	
  found	
  in	
  NCAA	
  Division	
  II.	
  The	
  sports	
  
programs	
  of	
  the	
  newest	
  NAIA	
  members	
  are	
  half	
  the	
  size	
  of	
  the	
  average	
  in	
  the	
  NAIA	
  and	
  their	
  budgets	
  
are	
   less	
   than	
   a	
   third	
   of	
   the	
   average	
   among	
   NAIA	
   members.	
   They	
   sponsor,	
   on	
   average,	
   three	
   sports	
   each	
  

                                                                               CSU	
  Channel	
  Islands	
  Models	
  	
  
                     This	
  document	
  contains	
  proprietary,	
  confidential,	
  information.	
  No	
  part	
  of	
  this	
  document	
  may	
  be	
  reproduced	
  
                                   or	
  disclosed	
  to	
  a	
  third	
  party	
  without	
  the	
  prior	
  written	
  consent	
  of	
  Strategic	
  Edge,	
  LLC	
  
                                                                                          Page	
  7	
  of	
  57	
  
 

for	
  men	
  and	
  women	
  with	
  an	
  average	
  of	
  53	
  men	
  and	
  35	
  women	
  competing.	
  	
  Their	
  average	
  spending	
  on	
  
athletics,	
  based	
  on	
  the	
  most	
  recent	
  EADA	
  data	
  available,	
  was	
  approximately	
  $602,000.11	
  

NCAA	
   Division	
   II	
   expects	
   new	
   members	
   to	
   look	
   very	
   much	
   like	
   its	
   current	
   members.	
   	
   Active	
   NCAA	
  
Division	
  II	
  members	
  that	
  do	
  not	
  sponsor	
  football	
  average	
  7.1	
  sports	
  for	
  men	
  and	
  6.6	
  sports	
  for	
  women.	
  
Average	
   budgets	
   for	
   new	
   Division	
   II	
   members	
   average	
   approximately	
   $2.9	
   million	
   as	
   reported	
   at	
   the	
  
time	
  they	
  joined.	
  

                                                                                                                                                                                                                    	
                                   	
  	
  	
  	
  	
  	
  	
  NUMBER	
  OF	
  SPORTS	
  SPONSORED	
  

                                                                                                                                                                                                                                                                NAIA	
                                       NCAA	
  D.II	
  
                                                                                                                                                                                                                                                    Average	
            Average	
                Average	
  	
           Average	
  
                                                                                                                                                                                                                    	
                                All	
               New	
                   Members	
                New	
  
                                                                                                                                                                                                                                                    Members	
            Members	
                 w/o	
  FB	
            Members	
  
                                                                                                                                                         Men’s	
  Sports	
                                                                            5.1	
                3.4	
                    7.1	
                    7	
  
                                                                                                                                                         Women’s	
  Sports	
                                                                          5.4	
                3.4	
                    6.6	
                    7	
  
                                                                                                                                                                                                                            Source:	
  	
  EADA,	
  NAIA,	
  NCAA	
  Division	
  II	
  Facts	
  and	
  Figures,	
  2014	
  
	
  
It	
  is	
  important	
  to	
  note,	
  as	
  one	
  compares	
  the	
  average	
  sports	
  sponsorship	
  of	
  each	
  institution	
  joining	
  the	
  
NAIA	
   and	
   NCAA,	
   that	
   the	
   requirements	
   of	
   each	
   organization	
   are	
   very	
   different.	
   	
   NAIA	
   institutions	
   can	
  
‘count’	
   a	
   sport	
   like	
   golf	
   or	
   cross	
   country	
   with	
   one	
   or	
   more	
   participants	
   who	
   compete	
   in	
   one	
   or	
   more	
  
contests.	
   The	
   NAIA	
   does	
   not	
   have	
   minimum	
   participant	
   or	
   contest	
   requirements	
   to	
   be	
   a	
   “countable”	
  
sport.	
   	
   The	
   NCAA	
   requires	
   minimum	
   participants	
   and	
   contests	
   in	
   order	
   for	
   a	
   sport	
   to	
   be	
   considered	
   a	
  
‘sponsored’	
  sport	
  and	
  count	
  for	
  NCAA	
  membership.	
  

                                                                                                                                                                                                                                                               Analysis	
  
The	
   NAIA	
   offers	
   great	
   institutional	
   flexibility	
   with	
   regard	
   to	
   sports	
   sponsorship	
   and	
   scholarships.	
   Its	
  
members’	
  sports	
  sponsorship	
  and	
  participation	
  numbers	
  are	
  trending	
  downward.	
  The	
  size	
  and	
  scope	
  
of	
  NAIA	
  athletics	
  programs	
  had	
  been	
  determined	
  solely	
  by	
  member	
  institutions	
  and	
  conferences.	
  	
  

NCAA	
  Division	
  II	
  will	
  not	
  allow	
  a	
  prospective	
  member	
  to	
  make	
  application	
  until	
  it	
  has	
  met	
  minimum	
  
sports	
  sponsorship	
  requirements	
  (10	
  sports,	
  five	
  each	
  for	
  men	
  and	
  women	
  or	
  six	
  for	
  women	
  and	
  four	
  
for	
  men)	
  for	
  a	
  period	
  of	
  at	
  least	
  one	
  year.	
  

NAIA	
  members	
  are	
  immediately	
  eligible	
  for	
  post-­‐season	
  play	
  after	
  acceptance	
  for	
  membership.	
  	
  NCAA	
  
Division	
  II	
  applicants	
  must	
  wait	
  three	
  years.	
  	
  If	
  CI	
  were	
  to	
  decide	
  to	
  join	
  NAIA	
  first,	
  and	
  apply	
  for	
  NCAA	
  
Division	
  II	
  membership	
  later,	
  it	
  is	
  important	
  to	
  note	
  that	
  the	
  NAIA	
  places	
  post-­‐season	
  restrictions	
  on	
  
institutions	
   that	
   make	
   formal	
   application	
   to	
   the	
   NCAA.	
   The	
   NAIA	
   rules	
   handbook	
   states,”NAIA	
  
institutions	
   that	
   make	
   formal	
   application	
   for	
   NCAA	
   membership	
   shall	
   not	
   be	
   allowed	
   to	
   participate	
   in	
  
NAIA	
   post-­‐season	
   contests	
   beginning	
   with	
   the	
   second	
   full	
   academic	
   year	
   after	
   application	
   for	
   NCAA	
  
membership	
  has	
  been	
  made,	
  unless	
  a	
  waiver	
  is	
  granted	
  by	
  the	
  National	
  Administrative	
  Council.	
  If	
  the	
  
institution	
  withdraws	
  from	
  the	
  NCAA	
  membership	
  application	
  process,	
  the	
  institution	
  will	
  be	
  allowed	
  
to	
   participate	
   in	
   NAIA	
   post-­‐season	
   competition,	
   provided	
   the	
   institution	
   maintains	
   NAIA	
  
	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
   	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  
11
              Source: 2012-13 EADA Report
                                                                                                                                                         CSU	
  Channel	
  Islands	
  Models	
  	
  
                                                                                               This	
  document	
  contains	
  proprietary,	
  confidential,	
  information.	
  No	
  part	
  of	
  this	
  document	
  may	
  be	
  reproduced	
  
                                                                                                             or	
  disclosed	
  to	
  a	
  third	
  party	
  without	
  the	
  prior	
  written	
  consent	
  of	
  Strategic	
  Edge,	
  LLC	
  
                                                                                                                                                                    Page	
  8	
  of	
  57	
  
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