MSc Food Economics and Marketing - For a global vision of food markets - Postgraduate
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Graduate Institute of International
Development and Applied Economics (GIIDAE)
MSc Food Economics
and Marketing
For a global vision of food markets
3
Postgraduate
MSc Food Economics
and Marketing
Providing a globalised educational experience
Programme details
The Graduate Institute attracts around 90 MSc/MA
12 months full-time. students each year to study at Reading, typically
24 months part-time for home coming from 40 countries – and as such is an
and EU students only. outstanding example of a globalised educational
experience. In recent years we have attracted
Entrants are normally required
to have obtained an honours students from throughout Africa, South and East
degree or its equivalent in a related Asia, South America, Europe and the Middle East.
subject. Applicants with other This broad international mix, which includes
qualifications and who have at least both young graduates and experienced mid-career
two years’ professional experience professionals, helps create a unique learning
in a relevant field are also environment for all students.
encouraged to apply. References Overseas students choosing the University of
are also taken into account. Reading can expect a warm welcome, strong
support and a high-quality living and learning
Funding experience according to the International Student
There are a number of funding Barometer (ISB) autumn 2011, which compared more
opportunities for applicants than 200 international universities. The ISB found
applying to study in the Graduate that 92% of overseas students were satisfied/very
Institute, ranging from bursaries satisfied with the support they received and 87%
to full scholarships. Visit: would recommend studying at Reading, placing us
www.reading.ac.uk/apd- in the top ten of UK institutions in this survey.
pgtfeesandfunding.aspx
This MSc programme:
Short courses Explores one of the most important, dynamic
and innovative sectors of the global economy.
Pre-sessional Economics Provides essential quantitative and qualitative skills
This course advances students to work as an applied economist and marketer in the
to an intermediate level of food industry or elsewhere.
microeconomics should this
Examines the impact that the globalisation of food
be required.
production and policy has had on international trade,
Diploma or Certificate competition, food safety and diets and health.
A tailored version of the MSc
Accredited by the prestigious AACSB (Association
programme can be arranged
to Advance Collegiate Schools of Business).
over a three or six month period,
Accredited schools produce highly skilled graduates
with the approval of
who are more desirable to employers than other
the Programme Director.
non-accredited schools.A one-year masters programme
The food industry must constantly adapt Compulsory modules
to global challenges of distribution, Students take 100 credits in compulsory
to the management of resources and modules:
to how it communicates to consumers Advanced marketing 10
in an international market place.
This intensive programme covers the Advertising and branding 10
dynamics of food markets through an Consumer behaviour and food marketing 10
exciting blend of analytical methods, Econometrics 20
across subjects ranging from economics
Economics of international food markets 10
and food policy to consumer behaviour
and marketing. Food policy 10
It provides training in applied Market and trade analysis 10
economics, marketing and quantitative
Marketing research methods 10
and qualitative research techniques.
The dissertation allows students to further Research and study skills for independent
develop their knowledge and research skills learning 10
and the subject is often associated with Optional modules
career aspirations. Recent dissertation titles A further 20 credits are selected from a
have included Consumer attitudes towards wide range of modules available within the
‘fat taxes’ and ‘slim subsides’, Changes in Institute and across the University.
the European fresh pineapple market and
Students prepare a dissertation on a relevant
the impact on Ivory Coast exports and
topic to be agreed with their Course Director.
Segmentation of the ice cream market
The modular structure of the course allows
of Nicosia, Cyprus, and suggested
students to select subjects that meet their
advertising strategies.
own needs and interests, while developing
The programme will suit those a core set of knowledge and skills.
with an interest in food markets and
communication theories. This includes
mid-career professionals working in
government departments, agencies, and
non-governmental organisations. Students
with a wide range of backgrounds and
career interests will benefit, however, since
food economics and marketing issues have
implications across a wide range of subjects
and sectors of society.‘Taking a year off work to study for Graduate destinations
an MSc in Food Economics and
Marketing at Reading was a big In 2012, 92% of University of Reading graduates
decision, but one that I haven’t available or looking for work/study are either
regretted for a minute. The in employment, in further study or taking up
course modules really helped me voluntary or unpaid work opportunities.
to develop my analytical thinking
and build on my food industry The University of Reading has also maintained its
experience, thanks to the 2011 graduate employability level of almost 70%.
relevant content, the challenging Students who follow this program are expected to
and supporting staff, and the have employment opportunities in a wide variety
wide variety of experiences of institutional settings. These include national
brought to the course by the and international food companies, institutions and
international student body. As a
organisations such as the EU and FAO, consulting
result I have returned to work in a
new, senior management role.’ agencies, NGOs, aid agencies, and relevant govern-
ment departments, especially those focussed on
Eileen Berrisford, food statistics, marketing and distribution.
Graduate, MSc Food Economics
Recent GIIDAE graduates went on to work for
and Marketing
the FAO (UN Food and Agriculture Organization),
‘Students were universally positive the UK Department for Environment, Food and
about the applied economics Rural Affairs (DEFRA), United Nations, Economic
programmes and were proud to & Social Research Council, BBC World Service
have been on them. They offered (News and Current Affairs department) and
great praise for the overall also onto study for PhDs.
quality of the education they
had received. I judge the Masters Whether you see your future within the academic,
programmes, like the Institute business, government or NGO sector, GIIDAE’s
itself, to be among the very best courses offer a stepping stone to a rewarding and
in the world.’ worthwhile career.
External Examiner,
Applied Economics ProgrammesWhy study at Reading?
Reading continues to be one of the Strong links with world experts
highest ranked research-intensive in the field
universities in the UK, ranked in the
Courses in the Graduate Institute are
top 250 universities in the world
taught by staff from a broad range of
in 2011, according to the QS World
applied social and natural sciences who
University Rankings. are at the forefront of research and
The School of Agriculture, Policy and policy discussions in their own fields.
Development (which houses GIIDAE) has Many of the staff involved in teaching
an international reputation of excellence, the MSc Food Economics and Marketing
with agriculture hailed as Britain’s best programme are research associates within
(Complete University Guide 2013). the internationally renowned Walker
Institute. The Walker Institute delivers
Internationally recognised world-leading research at the frontier of
teaching expertise climate system science. Research areas
We are world leaders in teaching and include examining the economic impact
research in the natural and social sciences of climate change, human behavioural
relating to agriculture, the food chain, responses to climate change, and climate
rural environments and the countryside change adaption and rural development.
and international development. Our The School of Agriculture, Policy and
work covers the businesses and people Development is also highly committed
associated with these sectors (such as to the University Centre for Food Security.
food and agribusiness, rural livelihoods, The Centre joins together existing areas of
communities and consumers), and the research excellence to provide a platform
policy and political environments in for real-world research into the challenges
which they function locally, nationally, of ensuring global food security. It
regionally and globally. collaborates with policy makers, industry
In our subject area, the School is and the global research community to
consistently ranked as having teaching help ensure resilient, sustainable and
of the highest quality by numerous healthy food chains.
newspaper university subject ratings and This interaction with our research
by student surveys. Reading was 12th partners will allow students to develop
in the Times Higher Education Student a coherent understanding of the current
Experience Survey 2012, out of 105 UK trends and debates.
universities. Staff calibre and commitment
are major factors in our continually high
performance in national assessments and
league tables.Reading – the town On campus
• Reading is superbly located on the • The award winning University campus
river Thames, with excellent road and is set in a mature parkland of over 160
rail access. Heathrow airport is a short hectares, which has been judged as one
bus-link service away. London, Oxford of the best open spaces in the country
and Windsor are all within 35 minutes under the prestigious Green Flag Award
travelling distance. scheme. The on campus facilities include
• Reading offers some of the best retail halls of residence, a sportspark, shops,
and entertainment experiences in the including a large supermarket stocking a
Thames Valley yet is surrounded by great range of oriental and international
beautiful countryside, ideal for country foods, bars, eateries, a chaplaincy and
walks and pub lunches. Henley with its Reading Film Theatre.
famous regatta, is local to Reading as are • First class resources are supported by
many other picturesque riverside towns world-class teaching. The University’s
and villages. ongoing investment in high-quality
• Located in the prosperous Thames teaching and learning facilities ensures
Valley, Reading is rich in investment and its staff and students can achieve their
employment opportunities. Its buoyant full potential.
economy offers plentiful work for both • The Graduate Institute is located in
current students and new graduates. A a new building with state-of-the-art
degree from the University of Reading is lecturing facilities, a PC lab with 24-hour
well regarded by employers in business access, wireless internet connection and
and industry. its own catering facility.
MSc Food Economics
and Marketing
To apply for Postgraduate study at the University The statements made and information
of Reading use our online application service: provided are a general guide and there
may be changes following publication
www.reading.ac.uk/pgapply which affect the contents. For details
For more information of any changes made since publication,
please refer to the website address at the
about the course, please contact: bottom of this page.
Postgraduate Student Office This document is © University of
Reading 2012. It was designed and
University of Reading
printed in July 2012.
Whiteknights
PO Box 237
Reading RG6 6AR
United Kingdom
pgso@reading.ac.uk
Tel +44 (0)118 378 8882
www.reading.ac.uk/giidae
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