NCR SOLUTIONS FOR RETAIL - Anytime. Anywhere - Maximize the retail experience, and keep shoppers coming back for more
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NCR SOLUTIONS FOR RETAIL Anytime. Anywhere. Maximize the retail experience, and keep shoppers coming back for more For more information visit ncr.com or contact us at retail@ncr.com
“The 2015 retail industry will be significantly different from that
of today. Shopping will become more experiential; eating, being
entertained and ‘living’ the shopping experience will take
on prominence. The global market will grow rapidly in our
flat world.”
Retailing 2015: New Frontiers, PWC/TNS Retail Forward
“It has become clear that the retail industry is in a period of
unprecedented disruption and change. The impact that mobile
network access is having on customers, markets, and businesses
is the most dramatic example. However, a broader set of
technologies are interacting with social and economic
trends to create the future of retail.”
Deloitte Global Powers of Retailing 2014
NCR Retail SolutionsThe future of retail:
Preparing for success
in the new shopping
environment
Shoppers are better connected than ever before Today’s shoppers are looking for retailers to
and have a virtually endless array of choices before deliver a personalized experience as well as relevant
them. They no longer consider retailers just a promotions and offers. Creating a seamless transition
place to buy something – they want added value between in-home, in-store and mobile shopping is
through consultation, an easy, delightful 360-degree key to your success since shoppers now have
experience, and personalization. The perfect blend the technology to get anything they want at
(right look, right price, right shopping experience) their fingertips.
is the key to keeping the customer coming back time
and again.
Given these challenges in today’s crowded retail 29% of shoppers rate
environment, how do you stand out, build presence
for your brand, and create loyal shoppers? price matching and
product availability
as their top priorities*
*Source: RIS News Shopper Experience Study 2013
**Source: KPMG 2013 Retail Industry Outlook SurveyFrom point-of-interaction
to point-of-experience
The traditional way of thinking about being 1. Discovery—Finding items I am interested in
shopper-centric is from a point-of-interaction 2. Evaluation—Comparing items based on price,
perspective. However, the future of retail is one appearance, quality, etc.
where the “point-of-interaction” can be anytime and 3. Negotiation—Making sure I get the best offer
anywhere, making the seamless shopping experience for the items I choose
a necessity for retailers who want to stay competitive. 4. Payment—Paying for my items
5. Fulfillment—Receiving and returning items
From a shopper’s perspective, the critical journey is not 6. Loyalty—Being rewarded for my purchases,
from store to web or email to cash register –these are and growing this over time
simply places for them to interact. Instead, shoppers
want to successfully navigate and derive the most Gain a competitive advantage for your business
value out of the key stages they go through to find and drive growth by making that experience as
the items they want. This happens through key points powerful, personal and engaging as possible.
of experience: By moving beyond a point-of-interaction approach
to points of experience, you are better prepared to
succeed in the new retail paradigm and to meet the
needs and expectations of today’s shoppers.
1
POS
2
Payments
Discovery Evaluation
6
Email
Point of
Interaction 3
Rewards
Loyalty
Point of
Experience
Negotiation
5
Web
4
Mobile
Fulfillment PaymentDelivering a superior
shopping journey
NCR provides a suite of 4.3 out of 5 shoppers want
next-generation solutions
designed to help department exclusive promotions and
store and specialty retailers offers via social networks;
take point-of-experience
research on traditional online
from principle to practice.
Supporting store and sales channels, merchandising,
websites still ranks higher*
customer and marketing applications, this suite of
flexible, easy-to-integrate solutions enables superior
shopping journeys and helps your business run
more efficiently.
*Source: RIS News Shopper Experience Study 2013
**Source: KPMG 2013 Retail Industry Outlook SurveyAny application, any channel, any interaction The most successful retailers stay nimble and Rather than simply transacting with your customers, responsive to this changing retail environment. take them on a journey throughout the entire NCR enables this through a comprehensive, centrally shopping cycle, delivering the right offers at the managed, modular solution featuring advanced right time via the right channel. Guided selling tools technologies to support the full operational cycle fully synchronized with the store and marketing end-to-end. Our applications support retailers of any applications give you a unified, shopper-centric offer and every size, leveraging industry standards and open and loyalty management solution across all sales tools to support size and using extensive integration channels, elevating the way you engage with capabilities for rapid plug-in of existing your customers. or new modules. We help support your omni-channel retailing strategy keeping your brand consistent across channels with advanced commerce solutions for in-store, web and mobile. This enables top-level service at any current or future touchpoint – ultimately driving more growth. Get consolidated shopper history, habits, preferences and behaviors; access rich product information and stock levels; align your pricing and promotions – across all sales channels.
NCR Retail Solutions:
Your tailored toolkit
Are you looking for a mobile point-of-sale application that can integrate with your
existing systems? Or maybe you need a full scale customer-engagement program
that encompasses loyalty and preference management capabilities? No matter the
size of your business or the scope of your needs, NCR offers solutions that enable
success today and prepare you for tomorrow.
Points of interaction
Discovery Evaluation
Point of
Experience
Loyalty Negotiation
Fulfillment Payment
Transaction Customer Product Operations PaymentTransaction Customer
Today’s well-informed shoppers expect speed, flexibility Customers today have a virtually endless array of
and convenience from their retail experience. You need choices when it comes to what, where, when and
a consistent, easy way to engage with them, whether how they shop. How can you make sure to stay
your customer is shopping online, from a mobile device, current with their behaviors and preferences so
or in your store. they keep returning to you? Learning as much as
possible about your shoppers, their preferences,
• Get POS applications with both customer-based and their buying habits—then delivering relevant
functions as well as back-office capabilities and personalized consultative selling and
designed to support retail-specific environments offers—helps build loyalty.
• Give your sales associates the ability to interact • Capture the voice of your customer and keep your
with shoppers anywhere in the store with mobile customers captivated with personalized offers
POS solutions through our preference management applications
• Use eCommerce to bring the in-store experience to • Build a robust loyalty management program that
your customers while they’re online, automatically continuously engages your customers and adapts
synchronizing with your inventory and operations to their changing purchase behaviors
• Help provide a seamless experience and give your • Streamline the time you spend managing
customers access to wish lists, recommended items, promotion delivery with one of the most
and more with mCommerce capabilities comprehensive, flexible and consumer-specific
offer management solutions in the marketProduct
A clear view of your product offering ensures
you have the right items to keep enticing shoppers.
The customizable solutions available with NCR enable
Information technology
you to identify trends, modify your product mix, track
historical transactions and maintain optimal
(40%), advertising and
inventory levels.
marketing (24%), and
• Leverage robust order management capabilities:
real-time cross channel view of available new products or services
merchandise, on-the-spot order fulfillment
and automatic inventory updates (21%) are among the key
• Improve vendor management, automation
of time-consuming operational processes,
areas where retailers expect
and response time to changing market
demands through merchandising solutions to increase spending.**
• Implement inventory management programs
that give you real-time data as well as powerful
reporting capabilities, enabling you to identify
trends, modify your product mix, track historical
transactions and maintain optimal inventory levels
*Source: RIS News Shopper Experience Study 2013
**Source: KPMG 2013 Retail Industry Outlook SurveyOperations
Engaging shoppers and meeting their needs and
expectations are, of course, your biggest priorities as a
retailer. But while you delight your customers, you also
Customer insight (72%),
need the comprehensive back-office and operational
support for your business to succeed. With NCR’s suite
brand and product
of retail-centric solutions, you can get up-to-the-minute
information on what is happening at each register and management (67%),
each store across your enterprise.
and pricing decisions (56%)
• Increase efficiency for operations management
(returns management, cash management, order are the top three areas where
management and mobile capabilities)
• Give your associates a competitive edge with
retail organizations are using
staff mobility applications that free them to better
interact with shoppers and help increase sales data and analytics to support
• Streamline your labor and task management strategic decision making.**
program with the ability to easily and flexibly
coordinate workforce plans, determine the best
labor model for your business, and set schedules
*Source: RIS News Shopper Experience Study 2013
**Source: KPMG 2013 Retail Industry Outlook SurveyPayment
The payment industry is always changing with
evolving regulations and the increasing need
for highly secure payment methods. Maintaining
regulation compliance means implementing the
highest security standards to protect against fraud
and data security breaches. NCR offers customized
applications that deliver high performance, reliability
and security, while minimizing liability risk.
• Architecture innovation uniquely geared towards
embracing new payment types and addressing
future regulatory compliance requirements
• Security with comprehensive P2PE
(point-to-point encryption), helping to
prevent unencrypted data from residing
within the retailer enterprise
• High cost efficiency through the power
and versatility of SaaS (Software-as-a-Service)
cloud deliveryWhy NCR? NCR Corporation (NYSE: NCR) is the global leader in consumer transaction technologies, turning everyday interactions with businesses into exceptional experiences. With its software, hardware, and portfolio of services, NCR enables more than 485 million transactions daily across retail, financial, travel, hospitality, telecom and technology, and small business. NCR solutions run the everyday transactions that make your life easier. NCR is headquartered in Duluth, Georgia with approximately 29,000 employees and does business in 180 countries. NCR is a trademark of NCR Corporation in the United States and other countries. Shoppers are changing: Are you changing with them? There’s no question that retail is changing rapidly, and will continue to do so with increasing speed. With a suite of future-focused solutions at your disposal, you can proactively meet and exceed your shoppers’ expectations, engaging in meaningful interactions with them anytime, anywhere. Experience possibility: Learn more at our website ncr.com/products/gm or call us at 1-800-CALL-NCR NCR Corporation 3097 Satellite Boulevard Duluth, Georgia 30096 ncr.com ©2014 NCR Corporation Patents Pending 14RET1519-0714
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