New England, New Britain - "In England we've spent a bit of time being a bit lost as to what our modern identity is and hopefully people can ...

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New England, New Britain - "In England we've spent a bit of time being a bit lost as to what our modern identity is and hopefully people can ...
New England,   "In England we've spent a bit of time being a bit lost as to what
               our modern identity is and hopefully people can connect with
               us. We have the chance to affect something bigger than

New Britain    ourselves."
               Gareth Southgate
New England, New Britain - "In England we've spent a bit of time being a bit lost as to what our modern identity is and hopefully people can ...
Executive Summary

  Gareth Southgate’s vision of England and Englishness is overwhelmingly backed by the English people
   – English people who overwhelmingly share the Southgate values of diversity, tolerance and equality, with 75%+ seeing those
     values as critical components to their sense of national pride
   – This sense of inclusivity has only grown over the last decade
   – English people across political divides see uniting figures like public servants and Marcus Rashford as being more symbolic of
     Englishness than politicians like Boris Johnson
  This runs contrary to the Nationalist interpretation of Englishness as being fundamentally opposed to Scottishness or
   Welshness
   – Scottish and Welsh voters overwhelmingly share Southgate’s values as applied to Welshness and Scottishness
   – When placed on a 10 point scale, the English, Welsh and Scottish electorates have remarkably similar values
  Furthermore, each nation and region shares the same priorities in improving health and education, and managing the
   climate emergency and an aging population

  There is a New Britain waiting to be born with these shared values and priorities, but one that recognises and respects the
   increasingly important regional and national identities that have arisen in addition to Britishness

   – Economically Progressive: Most voters – across political and national divides – are against austerity and in favour of the wealthy
     paying a fairer share towards a more equal economy

   – Egalitarian on race, religion, sex & gender: The UK has the most tolerance for diversity across Western OECD nations

   – Culturally centrist: on law & order, defence and our history and traditions

   – Locally Manifested: insistent that local communities be empowered with the control and resources to make levelling up a reality

  Co-operation – not muscular Unionism – must become the de-facto lever for Westminster to unlock this

                                                                                                                                          2
New England, New Britain - "In England we've spent a bit of time being a bit lost as to what our modern identity is and hopefully people can ...
Agenda

New England
New England and the Union
New Britain?

                            3
New England, New Britain - "In England we've spent a bit of time being a bit lost as to what our modern identity is and hopefully people can ...
The ‘Southgate Values’ of diversity, tolerance and equality are
overwhelmingly shared by England…
The ‘Southgate Values’ of Englishness

                                                                     Below are a number of statements. For each, please say how
                                                                     important or unimportant those statements are to you feeling
                                                                     proud to be English

                                                                                           2%        5%
                                                                            We are a
                                                                                                            44%         39%
                                                                      Tolerant Country
                                                                                            10%

                                                                            We are a 1% 5%
                                                                  Country that Values                     38%         49%
                                                                  Freedom and Liberty 6%

   “I understand that on this island, we have a desire to
   protect our values and traditions — as we should — but           We Value Diversity
                                                                                           4% 13% 6%            40%      36%
                                                                         as a Country
   that shouldn’t come at the expense of introspection and
   progress.”

    I have a responsibility to the wider community to use               Every Citizen,          8%
   my voice, and so do the players.                              Irrespective of Colour,
                                                                                                     6%    35%         47%
                                                                      Has Equal Rights
   It’s their duty to continue to interact with the public on           In Our Country     3%
   matters such as equality, inclusivity and racial injustice,
   while using the power of their voices to help put
   debates on the table, raise awareness and educate.

                                                                                                                                    4
New England, New Britain - "In England we've spent a bit of time being a bit lost as to what our modern identity is and hopefully people can ...
And – according to Ipsos Mori - this sense of inclusivity has strengthened
over the last decade

                                          A Wide Variety of Backgrounds and Cultures is Part of British Culture
                                          A Wide Variety of Backgrounds and Cultures has Undermined British Culture

                                                             100                                    100

                                                             49

                                                                                                     65

                                                             51

                                                                                                     35

                                                            2011                                   2021

                                                                                                                  5
New England, New Britain - "In England we've spent a bit of time being a bit lost as to what our modern identity is and hopefully people can ...
English people across political divides see uniting figures like public
  servants and Marcus Rashford as being more symbolic of Englishness than
  politicians like Boris Johnson
Below is a list of 24 individuals and groups. Please select the three who you think best represent England as it is today
Top 7 out of 24 options, All English Voters (n = 2,000)

                      #1                 #2                 #3                  #4                 #5                 #6                #7

   All
   Voters

               Doctors & Nurses
                 in the NHS          The Queen      David Attenborough The armed forces     Marcus Rashford        Teachers       Boris Johnson

   Leave

               Doctors & Nurses                                                                                                  Diana, Princess of
                 in the NHS          The Queen       The armed forces David Attenborough Marcus Rashford         Boris Johnson        Wales

   Remain

               Doctors & Nurses
                 in the NHS          The Queen      David Attenborough Marcus Rashford      The armed forces       Teachers      Gareth Southgate

                                                                                                                                                      6
New England, New Britain - "In England we've spent a bit of time being a bit lost as to what our modern identity is and hopefully people can ...
Agenda

New England
New England and the Union
New Britain?

                            7
The story of Scottish nationalism is that Scotland and the British state are
fundamentally opposed to each other - and that we therefore have to choose
one or the other

                        The Scottish people have ensured that different values are at the heart
                        of governments in Scotland

                        "Our domestic debate isn’t about whether we should live in an
                        independent country, or organise the world on some other basis. It’s the
                        rather more prosaic, though still important, issue of which nation state we
                        wish to have: Scottish or British. When it comes to nationalism, you pays
                        your money and you takes your choice."

                                                                                                      8
However, the Southgate Values of Englishness are equally applicable to
Welsh- and Scottish-ness
Below are a number of statements. For each, please say how important or unimportant those statements are to you feeling proud
to be [English/Scottish/Welsh]
    100%    100%      100%         100%      100%      100%         100%      100%      100%              100%      100%      100%
%

    39%               39%                                            36%
                                                                              45%       43%
            46%                     49%                48%                                                 47%
                                                                                                                    50%
                                             54%                                                                              55%

                                                                     40%
    44%               43%                                                     33%       35%
            37%                                        35%                                                 35%      30%
                                    38%      32%                                                                              27%

                                                                     6%        7%        6%
                       6%                                                                                  6%        7%        6%
    5%                                                  6%
             8%
                                    5%        7%                     13%      12%       13%
    10%                9%                               8%                                                 8%        9%        7%
             7%                     6%        6%
    2%       2%        3%           1%        1%        3%           4%        4%        4%                3%        4%        4%
 England   Scotland   Wales       England   Scotland   Wales       England   Scotland   Wales            England   Scotland   Wales

We are a Tolerant Country     We are a Country that Values      We Value Diversity as a         Every Citizen, Irrespective of Colour
                                   Freedom & Liberty                   Country                    has Equal Rights in our Country

                                                                                                          Blank
                                                                                                                                      9
                                                                                                          A4
When placed on a 10 point scale, the English, Welsh and Scottish electorates have
 remarkably similar values
 The UK’s ‘Ethos’ (0=Left; 10 = Right)
      Equality vs Meritocracy                                                                   Pluralism

40                                                                                        40
              England
35                                                                                        35
              Wales
30                                                                                        30
              Scotland
25                                                                                        25
20                                                                                        20
15                                                                                        15
                                                                                                             0 = Even if most people think something is right, that
10               0 = I want Britain to be a society where inequality is reduced,          10                 doesn’t always mean we should do it
                 and everybody has a similar quality of life and wealth                                      10 = We should do what most people think is best,
 5               10 = I want Britain to be a society where the best people who             5                 even if it means some people are worse off
                 work the hardest can take a high share of our wealth
 0                                                                                         0
     0-1           2-4                     5                    6-8                9-10        0-1              2-4                     5                     6-8                      9-10
       Borders                                                                                   Race
40
                                                                                          40
35
                                                                                          35
30                                                                                        30
25                                                                                        25
20                                                                                        20
15                                                                                        15
10                0 = I want to live in a country with open borders that                  10         0 = Britain is a structurally racist society where ethnic minorities always get
                  welcomes in the rest of the world
 5                                                                                                   much worse treatment as the white British population
                  10 = I want to live in a country with closed borders, that               5         10 = There are no barriers at all to ethnic minorities succeeding in Britain
                  looks after those who were born here first
 0                                                                                         0
     0-1            2-4                    5                    6-8                9-10        0-1              2-4                     5                     6-8                      9-10

                                                                                                                                                                                              10
An Englishness manifested with ‘Southgate’s Values’ is far more likely to be
positively received by ‘Nationalists’ and ‘Middle Scotland’
Below are a number of scenarios about England. For each, could you say whether, if that      Much more positive       Don’t know      A little less positive
scenario happened, you would feel more or less warm towards England?                         A little more positive   No change       Much less positive
% By ‘Scotland’

   13%                                                                                                                       10%
             16%                           16%       18%                            18%      19%                                        19%
                                                                                                         22%                                         23%
                        29%                                      27%
                                                                                                                             15%

   23%                                     21%
             27%                                                                    19%                                                 19%
                                                     29%                                     27%
   5%                                       5%                                                           36%                                         30%
                        26%                                      29%                6%                                       35%

             13%
                                                                                             13%                                        32%
                                                     14%
                        5%
                                                                 7%                                       6%
   52%                                     50%                                                                               14%                     28%
                                                                                    48%
             35%                                                                             32%                                        9%
                        31%                          30%                                                 27%
                                                                 30%
                                                                                                                                        4%
                                                                                                                             19%                     4%
                                                                                                                                                     7%
                        3%                                                                    7%          6%                            17%
             5%                             5%        5%         3%                 5%
   5%                   5%                                                                                                   8%                      7%
             4%                             4%        4%         4%                 3%        4%          4%
 Unionist   Middle   Nationalist          Unionist   Middle   Nationalist         Unionist   Middle   Nationalist          Unionist    Middle    Nationalist

                                                                                                                        England was represented
                                                                              England was perceived as doing              by people like Gareth
England was perceived as            England was perceived as being
                                                                               more to offer equal rights to all         Southgate and Marcus
  being more tolerant                 more respectful of diversity
                                                                              citizens irrespective of their race        Rashford, instead of the
                                                                                                                        current U.K Government

                                                                                                                                                               11
Each of the regions and nations share common priorities of supporting the
NHS, managing an aging population, educating the next generation, and
fighting climate change…
Which of the following things do you think are the most important for Britain to focus on over the next decade?
                                                                                                                  47%
              Making the NHS the best healthcare system in the world                                           42%
                                                                                                              41%
                                                                                                        32%
                                                                                                 26%
                                                                                                 26%
                Ensuring that old people can retire and live with dignity                         27%
                                                                                              23%
                                                                                                  28%
               Making sure every child has the best education possible                       22% 26%
                                                                                        18%
                                                                                               24%                        Common Telos across the UK
                          Reducing the UK’s carbon emissions to zero                          23%
                                                                                              23%
                                                                                            21%
                                                                                              23%                        There are strong ‘lowest common
            Reducing the inequalities between different parts of the UK                       21%
                                                                                             19%                          denominators’ across all the regions
                                                                                             22%                          and groups of the UK
                                                                                               24%
                               Improving pay and conditions in all jobs                          19%
                                                                                            20%                            – Investment in the NHS
                                                                                            21%
                                                                                       16%
                                                                                         18%                               – Dignified Retirement for Old People
                                            Reducing the national debt                    20%
                                                                                          20%
                                                                                     14%                                   – Fighting Climate Change
                                     Making every neighbourhood safe               13%     21%
                                                                                             22%
                                                                                  12%                                      – Reducing inequality of opportunity
                                                                                    14%
                          Signing trade deals with the rest of the world              15%                                    and improving pay
                                                                                      15%
                                                                                    14%
                                                        Fighting racism             12%
                                                                                   13%                                   Whilst this could be true for all
                                                                                  12%                                     countries, the UK has several
                                                                                10%
                                                                                  12%                                     institutions that it can use to achieve
                                      Increasing our national prosperity          12%
                                                                                      14%
                                                                                10% 15%                                   these together – eg the NHS, the
                Forming a closer relationship with the European Union             11%                                     Pound, the Law Courts
                                                                                  12%
                                                                               9%
Giving Scotland and Wales the choice to become independent countries        6%             20%
                                                                                                         Wales
                                                                             7%
                                                                               9% 12%                    Scotland
                    Reducing the impact of drug and alcohol addiction          10%
                                                                              8%                         England
                                                                             7%
                                                                              8%
                                 Fighting homophobia and transphobia          6%                         London
                                                                                 11%

                                                                                                                                                                    12
Each of the regions and nations share common priorities of supporting the
NHS, managing an aging population, educating the next generation, and
fighting climate change…
Which of the following things do you think are the most important for Britain to focus on over the next decade? (% in Top 3) 1
                                                        East of                                                                                                                       Yorkshire and
                                                                      East Midlands     London         North East     North West      South East      South West West Midlands
         Wales         Scotland        England          England                                                                                                                        the Humber

       Making the      Making the      Making the      Making the      Making the      Making the      Making the      Making the      Making the      Making the      Making the      Making the
      NHS the best    NHS the best    NHS the best    NHS the best    NHS the best    NHS the best    NHS the best    NHS the best    NHS the best    NHS the best    NHS the best    NHS the best
1      healthcare      healthcare      healthcare      healthcare      healthcare      healthcare      healthcare      healthcare      healthcare      healthcare      healthcare      healthcare
      system in the   system in the   system in the   system in the   system in the   system in the   system in the   system in the   system in the   system in the   system in the   system in the
          world           world           world           world           world           world           world           world           world           world           world           world

       Making sure     Making sure
                                       Ensuring that Reducing the Ensuring that Ensuring that Ensuring that Ensuring that Ensuring that Ensuring that Reducing the Ensuring that
      every child has every child has
                                      old people can UK's carbon old people can old people can old people can old people can old people can old people can UK's carbon old people can
2        the best        the best
                                      retire and live emissions to retire and live retire and live retire and live retire and live retire and live retire and live emissions to retire and live
        education       education
                                        with dignity     zero       with dignity    with dignity    with dignity    with dignity    with dignity    with dignity      zero       with dignity
         possible        possible

                                                                                      Reducing the                                                                  Making sure     Making sure
       Ensuring that Ensuring that Reducing the Ensuring that Reducing the                                                         Reducing the       Reducing the
                                                                                       inequalities   Improving pay Making every                                   every child has every child has
      old people can old people can UK's carbon old people can UK's carbon                                                         UK's carbon        UK's carbon
3     retire and live retire and live emissions to retire and live emissions to
                                                                                         between      and conditions neighbourhood
                                                                                                                                   emissions to       emissions to
                                                                                                                                                                      the best        the best
                                                                                      different parts   in all jobs       safe                                       education       education
        with dignity   with dignity      zero       with dignity      zero                                                            zero               zero
                                                                                         of the UK                                                                    possible        possible

                                    Making sure                                                              Making sure     Making sure     Making sure                    Reducing the
      Reducing the    Reducing the                                                                                                                           Ensuring that
                                   every child has Making every Improving pay Making every                  every child has every child has every child has                  inequalities
      UK's carbon     UK's carbon                                                             Reducing the                                                  old people can
4     emissions to    emissions to
                                      the best     neighbourhood and conditions neighbourhood
                                                                                              national debt
                                                                                                               the best        the best        the best
                                                                                                                                                            retire and live
                                                                                                                                                                               between
                                     education          safe       in all jobs       safe                     education       education       education                     different parts
         zero            zero                                                                                                                                 with dignity
                                      possible                                                                 possible        possible        possible                        of the UK

                     Reducing the                                 Making sure                   Making sure                                                           Reducing the
                                                                                                               Reducing the
      Improving pay   inequalities    Making every               every child has Improving pay every child has               Making every                              inequalities    Making every
                                                   Reducing the                                                UK's carbon                Reducing the
5     and conditions    between      neighbourhood
                                                   national debt
                                                                    the best     and conditions   the best
                                                                                                               emissions to
                                                                                                                            neighbourhood
                                                                                                                                          national debt
                                                                                                                                                                         between      neighbourhood
        in all jobs  different parts      safe                     education       in all jobs   education                       safe                                 different parts      safe
                                                                                                                  zero
                        of the UK                                   possible                      possible                                                               of the UK

    Issues not in Top 5 anywhere include: Forming a closer relationship with the EU, signing trade deals, Fighting racism, fighting homophobia and
    transphobia, Increasing national prosperity, Reducing the impact of drug and alcohol addition, Giving Scotland and Wales the choice to become
                                                                     independent
                                                                                                                                                                                                      13
Agenda

New England
New England and the Union
New Britain?

                            14
Economically Progressive: With its shared values and priorities, the New
Britain waiting to be born is economically progressive...
Evidence for Economic Progressivity – UK (IPPR 2019 Evidence)
 Universal Belief Economic Inequality         That the Rich should Pay their Fair            And that the State Should Lead a Just
       Needs to Be Addressed                                Share                                          Transition
  Thinking about recent years, and           To what extent do you support or               To what extent do you support or
   the gap between wealthy people              oppose the increase of tax for                  oppose a significant increase in
   and the rest of the population,             those earning more than £100,000                public spending to invest in
   which of the following comes                a year?                                         solutions to climate change
   closest to your view?                                                                       including renewable energy,
      100         100      100         100
                                                          3%                                   insulating
                                                                                                3%        homes and transport?
      5%           2%                  5%         4%                  5%          6%            6%                  6%          6%
                  12%      17%                   11%      7%                            4%                                            2%
      18%                              14%                5%         14%                                  9%       10%          9%
                                                                                  10%           12%
                  16%      7%                    8%      11%          6%                                  8%        8%          9%
                                       18%                                        13%           16%
      21%                                        16%
                                                                     20%                                           23%
                           29%
                                                         34%                                             37%
                                                                                  29%                                          38%
                                                 31%                                            36%
                                                                     31%
                  70%                                                                                              36%
                                       63%
      56%
                           47%
                                                         39%                      38%                    40%                   36%
                                                 30%                 25%                        28%
                                                                                                                   16%

       UK        Remain   Leave   Scotland       UK     Remain       Leave   Scotland           UK      Remain     Leave      Scotland

            It Hasn’t Widened At All               Strongly Oppose      Neither                  Strongly Oppose    Neither
            DK                                     Tend to Oppose       Tend to Support          Tend to Oppose     Tend to Support
            It Has Not Widened Very Much           DK                   Strong Support           DK                 Strong Support
            It Has Widened Too Much

                                                                                                                                           15
…Egalitarian on race, religion, sex & gender: The UK has the most tolerance
for diversity across European OECD nations according to Pew

                                                                              16
…Culturally centrist: in addition to centrist views on immigration, borders, and
opportunity, British people across the regions and nations remain proud of their
history
Where would you place yourself on the following scale?

0 = Britain has a dark history due to things like colonialism and the slave trade – the country needs to atone for these.
10 = Britain’s past is something we should be entirely proud of – to attack our past is to attack Britain as a country
45%

40%

35%

30%

25%

20%

15%                                                                England – Mean = 6.16
                                                                   Wales – Mean = 5.85
10%                                                                Scotland – Mean = 6.03
                                                                   England Leave - Mean = 6.85
                                                                   England Remain - Mean = 5.96
 5%

 0%
      0-1                      2-4                        5                              6-8                   9-10

                                                                                                                            17
Locally Manifested: We are seeing a far more plural sense of geographic
identity right across the UK
Below is a list of different ways that someone might identify themselves. For                    British
each, could you give a score from 0 to 10 based on how you personally                            National (English/Scottish/Welsh)
identify, where 0 = ‘I do not identify with this at all’, and 10 = ‘This is an                   Regional (Northern/Southern/LondonerHome Town or City)
important part of my identity’                                                                   World Citizen’ (Control)
                           9.0

                                                                   8.1
    7.7            7.7                                          7.6       7.8 7.6                                7.7              7.7      7.6
                                                                      7.3           7.4 7.2      7.3
                                                                                                       7.5
                                                                                                                                        7.3
                               7.1                      6.7 7.0                 7.1       7.1                          7.2 7.1 7.2
       6.9                             7.0                                                                     6.9
                                          6.7         6.7

          5.9 6.0    6.1                                      5.9
                                 5.9                                                                                                                   ‘Meaningful
                                                                                                         5.6                5.5              5.4
                                           5.2
                     5.0 4.8                                           4.9                 4.9               4.8 4.7 4.6           4.9 5.1       4.8
                                                                                 4.7
                                                4.4                                                                          4.4
             4.1

    Unionists Middle Nationalists       Wales          London Yorkshire North          North       South         South West East of      East
             Scotland                                          and the East            West        East          West Midlands England Midlands
                                                              Humber

     Middle Scotland has meaningful British,           In the North of England and London          Regions with less clear historical identity still
           Scottish and Local Identity                 ‘Tridentity’ of ‘Northern/Londoner +           see themselves as equally English and
                                                           English + British’ is common               British (common across Brexit divide)

                                                                                                                                                              18
Locally Manifested: In the context of plural identities it is clear that
‘muscular unionism’ will not work

 Internal market bill rides roughshod over local decision-making

 Shared prosperity fund ignores partnership between Scotland and UK

 Calling devolution a disaster alienates Scottish opinion that supports Scottish parliament

 Putting up more union jacks and labelling bridges British by Bypassing Scottish government backfires

 Failure to recognise that unity does not require uniformity or the elimination of regional and national sentiment

 Failure to recognise that People do not have to choose between being Scottish and British : they can be both

                                                                                                                      19
Locally Manifested: There is strong agreement – from all voters – that
devolved Leaders understand and can represent them better than
Westminster
And would you say that your elected mayor understands you better or worse than national Members of Parliament in
Westminster?
English Voters with an elected mayor, %

              18%                                17%                     20%
                                                                                                      26%

              27%                                27%
                                                                         34%
                                                                                                      30%

              34%                                32%

                                                                         33%                          29%

                                                 9%
              12%
                                                 5%                                                    8%
               4%                                                        9%
                                                 9%                              3%                            4%
               5%                                                  2%                           3%
              Total                          Conservative               Labour                       Lib Dem

          A lot better      About the same    A little worse
          A little better   Don’t know        A lot worse

                                                                                                                    20
Co-Operation between UK and Devolved Institutions on shared priorities is
what can save the Union – not confrontation…
                                                                                                                                                                                                                                                      Strongly Unionist
  To what extent do you agree with the following statement on cooperation?                                                                                                                                                                            Middle Scotland
  Net score (agree / disagree) with option, All Scots, %1,2                                                                                                                                                                                           Strongly Nationalist

 1
                                                                                                                                                                                                                                                     86%
                                                                          I want the UK and Scottish governments to
                                                                                                                                                                                                                          54%
       All Scots want to see                                               cooperate better in areas that affect my life
                                                                                                                                                                                                                                 62%
        greater cooperation
        across major policy                                                          A more productive and collaborative                                                                                                                              88%
       areas and messaging                                                              relationship between the Scottish
                                                                                                                                                                                                                          53%
       to build a productive                                                         and UK governments would be good
                                                                                                              for Scotland                                                                                    38%
          relationship for
            Scotland…                                                                                                                                                                                                                             83%
                                                                      There needs to be greater alignment of policy
                                                                     and messaging on key issues such as COVID                                                                                                       47%
                                                                                    between the two governments
                                                                                                                                                                                                             37%
 2
       …and all feel this is                                                 The best way for the UK government to
                                                                                                                                                                                                                                        71%
                                                                              make a case for the Union would be to
      the best case for the                                                encourage better cooperation with Scottish                                                                                               46%
       Union; articulating                                                      institutions and be more inclusive of
                                                                                                                                                                                                                  43%
      superiority by the UK                                                                           Scottish views
     is unlikely to convince                                                                                                                                                                                              53%
                                                                  The best way for the UK government to make a
       the Nationalists, or                                          case for the Union would be to demonstrate                                                                                19%
         much of ‘Middle                                             how it is better than the Scottish government
                                                                                                                                                          -10%
            Scotland’

 1. 1,000 Scots were polled between the 7th and 8th of May 2021. Responses were weighted to census figures on age, gender, education level, and recorded 2021 vote in the Scottish Parliamentary elections’
 2. Polling Question: To what extent do you agree with the following statement on cooperation; cross cut by Polling Question: ‘On a scale of 0-10 where 0 is 'strongly against' and 10 is 'strongly in favour' what is your view on whether Scotland should be an independent
    country?’, Unionists = responses 0-1, Middle Scotland = responses 2-8, Nationalists = 9-10, excludes non respondents,
 Source: OSF Exit Poll May 2021, OSF Analysis

                                                                                                                                                                                                                                                                                21
…Across all major policy areas

I want more cooperation to/for…
Net score (agree / disagree) with option, All Scots,1,2

                                           Economic Recovery & Job Creation                                                                                                                                         66%

                                                                                Reduce poverty                                                                                                                      65%

                                               NHS and Social Care Improvement                                                                                                                                     65%

                                                                      Crime and Terrorism                                                                                                                          65%

                                                  Better Education Opportunities                                                                                                                               62%

                                           Climate Crisis and Green Transition                                                                                                                                61%

                                                        Transport Links Across UK                                                                                                                            59%

                                                                   Solve the drugs crisis                                                                                                                    59%

1. 1,000 Scots were polled between the 7th and 8th of May 2021. Responses were weighted to census figures on age, gender, education level, and recorded 2021 vote in the Scottish Parliamentary elections’
2. Polling Question: To what extent do you agree with the following statement that ‘I want more cooperation for’; net score calculated as difference between % that agree and % that disagree
Source: OSF Exit Poll May 2021, OSF Analysis

                                                                                                                                                                                                                          22
As an Institution, the NHS is a symbol of what co-operation and solidarity can
achieve
Sources of Pride vs Association with Britain vs Scotland (Middle Scotland Only)
                    % Proud
                    65
                                                                                                                   Unique ‘Scottish’ culture and
                    60                                                                       NHS                           institutions
                    55
                                                                                                                           History
                    50
                                                                                                                                     Sense of Humour
                    45
                                                                  Outward-looking national
 Increasing Pride

                    40                                                                                       Universities & Education        Food & Drink
                                                                           story
                    35              ‘Traditional Bastions of                                      Culture, Film & Music
                                                                                                                                  Expanded Welfare State

                    30
                                           the Union’
                                                                                   Multi-Culturalism & Diversity   Open Society
                    25
                                                                                         Potential in the World
                    20
                                                      Armed Forces
                    15              Monarchy                                 Standing on World Stage                Renewables sector
                                                                Business                            Sports Teams
                    10

                     5                                          Political System

                     0
                         -75 -70 -65 -60 -55 -50 -45 -40 -35 -30 -25 -20 -15 -10 -5      0    5   10 15 20 25 30 35 40 45 50 55 60 65 70 75

                         More British                                                                                                          More Scottish
                                                                      Increasing Scottish Association

                                                                                                                                                               23
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