WORLD SPAY DAY INITIATIVE - 100 MILITARY PETS SPAYED & NEUTERED - Dogs On Deployments
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WORLD SPAY DAY INITIATIVE 100 MILITARY PETS SPAYED & NEUTERED
MISSION Dogs on Deployment's mission is to give America's Heroes
peace of mind concerning their pets during their service
commitments by providing them with the ability to find
people and resources able to help them.
Dogs on Deployment (www.dogsondeployment.org) is a national 501(c)(3) non-
profit providing a central network for America's Heroes to find volunteers willing
to board their pets while they are deployed or have other service commitments,
making them unable to temporarily care for their pets. No pet should ever be
surrendered to a shelter due to a service commitment. DoD exists to help military,
veterans and first-responders keep their pets by alleviating the need for pet
relinquishment from due to the hardships of deployments or other service
commitments.
Additionally, Dogs on Deployment promotes responsible, life-long pet ownership
in the military community by:
• Advocating for military pet owner rights on military
Installations
• Providing educational resources for military members
about responsible pet ownership
• Granting financial assistance to military members for
help with their pet's care during emergencies or
during military moves.
• Promoting healthy pet lifestyles, including spay and
neuter, insurance options and vaccinations
• Connecting with community organizations to ensure
Dogs on Deployment resources are available to
military families
US Sailor reunited with his dog after a
six-month deployment. • Dogs on Deployment aids pets of all types that
belong to active duty, reservists, guard, honorably
discharged veterans and their families.
WE BELIEVE IN PROVIDING VITAL
ASSISTANCE TO PET OWNERS
WHILE THEY SERVE OUR COUNTRY
WITH HONOR, COURAGE AND
COMMITMENT.
Dogs on Deployment | 2
FOR MILITARY,
BY MILITARY
FOUNDED BY A DUAL-MILITARY COUPLE
2,232 Military
Our organization is effective at accomplishing our mission
Pets have found
because our founders have been the people that needed help,
temporary homes
that didn't exist.
through Dogs
on Deployment
Dogs on Deployment was founded in 2011 by a dual-military
since founding.
husband and wife team. Alisa Johnson served active duty in
the US Marine Corps, and earned the rank of Captain, while her
$ 776,339 has been husband, Shawn Johnson, served active duty in the US Navy, and
granted to help earned the rank of Lieutenant Commander. Jointly, they served
Military Pets through nearly 20 years combined, and were both military aviators.
Dogs on Deployment's
Pet Chit Financial In 2011, they had conflicting military commitments which
Assistance Program. prevented them from being able to care for their beloved dog, JD.
Their own situation inspired them to found Dogs on Deployment.
90% of all Dogs on Deployment supports pets of all types that belong to
fundraising directly active duty, reservists, National Guard, honorably discharged
impacts Military veterans, first-responders and government service employees
Pet Owners. and their families.
Captain Alisa Sieber-Johnson and Lieutenant Commander Shawn Johnson,
with dogs, JD and Jersey, reunited after Alisa's deployment.
Dogs on Deployment | 3
PET CHIT DOD’S MILITARY-PET FINANCIAL ASSISTANCE PROGRAM
Dogs on Deployment’s financial assistance program, currently
known as the “Pet Chit Financial Assistance Program” or “PCFAP,”
was started to help military and veteran pet owners with pet care
emergencies. As military officers, Alisa and Shawn recognized that
LEARN MORE AT our junior enlisted often struggle with financial burdens made worst
www.bit.ly/dod-petchit when unexpected life challenges arise, one such challenge being pet
care.
When a homeless veteran reached out to Alisa in 2012 in desperation
to save his sick dogs that he did not have the funds for, Alisa knew
she had to help. She began fundraising to help care for his dogs
and went further by helping the homeless veteran be accepted to a
domicile and care facility. The Pet Chit Financial Assistance Program
was born.
Since then, Alisa has personally granted nearly $800,000 to help
military and veteran pet owners. Grants have covered everything
from helping sick pets receive medical treatment, to surgery after
accidental injury, to long-term chemotherapy assistance, to basic
care, such as vaccinations, and spay and neuter.
Dogs on Deployment also largely assists active-duty troops bring
their dogs with them to their new overseas posts or returning home.
Unfortunately, the military does not generally pay for pets to be
shipped during a Permanent Change of Station (PCS). The cost
burden is placed on the military family, and
depending on the length of the trip, time of year,
and size of pet, the costs can range from $2,000 –
upwards of $10,000 per pet!
Dogs on Deployment aims to grant $150,000
in grants in 2021. However, due to a disrupted
fundraising year in 2020 based on the effects of
the pandemic on corporate and personal giving,
Dogs on Deployment does not currently have that
budget in place for 2021.
We are actively seeking support for our grants
program, so we can widely assist the military and
veteran pet owners that seek our help.
Buster, owned by a US Army family,
received a grant to PCS. Dogs on Deployment | 4
IN MEMORY RENAMING IN MEMORY OF RICH SETZER
Dogs on Deployment’s will be changing the name of the Pet
Chit Financial Assistance Program. In December 2020, long-
time supporter, volunteer and friend to Dogs on Deployment,
Rich Setzer passed away from complications due to contracting
COVID-19.
Rich's Accomplishments:
• "Dogs on Deployment Day"
Rich served in the Navy for 21 years, beginning his career as
recognized by Santee, CA
a hospital corpsman and ended as a Lieutenant working as a
Mayor
computer specialist in the Medical Service Corps. During his
• Congressional recognition
retirement, he began volunteering for Dogs on Deployment in
for DoD
2014 as the San Diego Community Coordinator. He contributed
• DoD Volunteer of the Quarter to Dogs on Deployment in a multitude of ways, but one of his
• Annually manged dozens of biggest contributions to Dogs on Deployment was the promotion
events in San Diego and building of the Pet Chit Financial Assistance Program, and
• Founding of the San Diego specifically our relationship with the San Diego Spay & Neuter
DoD & MIL-SNAP Program, Action Project, in which we offer free spay and neuter surgeries
resulting in over 115 military to dogs and cats belonging to active-duty and veterans in the San
pets being spayed & Diego, CA area.
neutered
• Endless others... Rich poured his heart and soul into this program, and after
his passing, we knew we had to do something to honor and
memorialize his memory and contributions to Dogs on
Deployment. With his family’s blessing, we will be renaming
our Pet Chit Financial Assistance to the Rich Setzer Memorial
Grant. This small gesture is the least we can do for Rich’s memory.
He was a man who was truly dedicated to Dogs on Deployment’s
mission, and he is deeply missed by all those that knew him.
Rich Setzer volunteering for the San Diego Humane Society's Walk for
Animals in 2015.
Dogs on Deployment | 5
WORLD SPAY DAY WORLD SPAY DAY TO HONOR RICH
Rich’s hard work in helping build the partnership with San Diego Spay &
Neuter Action Project, or MIL-SNAP, highlights Rich’s dedication to seeing
healthy pets and his work to promote responsible, life-long pet ownership.
He knew the importance of spay and neuter in the pet community, and all the
benefits associated with ensuring every companion pet is spayed or neutered
at an appropriate age.
World Spay Day is a national awareness day highlighting the benefits of
spaying and neutering your companion pets and giving an opportunity for
animal organizations around the world to campaign to get local pets altered
for their protection. The day falls on February 23, 2021 this year. Based on
Rich’s dedication to this cause, we intend to announce the new program’s
name, the Rich Setzer Memorial Grant, on February 23rd, in conjunction with
an awareness campaign and goal to get 100 military-owned cats and dogs
spayed and neutered.
To do this, we must fundraise $15,000 before February 16th specifically to
support this initiative. With this funding, we will be able to set up a campaign
to honor Rich by announcing our DoD World Spay Day initiative through video
and story-telling and approve up to 100 eligible military and veteran pet
owners to receive free spay and neuter surgeries across the country.
OUR GOAL IS TO RAISE $15,000 TO
GET 100 MILITARY AND VETERAN
OWNED PETS SPAYED AND
NEUTERED DURING WORLD SPAY
DAY 2021 IN HONOR OF RICH.
Ragnar, a dog owned by a US Marine Corps family who was
neutered thanks to Rich's DoD & MIL-SNAP Partnership.
Dogs on Deployment | 6
CAMPAIGN THE CAMPAIGN PLAN
Planning for an initiative this large takes coordination with partners, which
are already underway.
1. Partnering with local veterinary offices in high density military
markets. We have relationships with many veterinary offices and low-cost
spay and neuter clinics across the nation. We are sending out our initiative
plans to our partners so that they may advertise the campaign to their
military and veteran clients prior to the campaign, so that they may apply
early.
2. A strong social media campaign targeting military and veteran pet
owners. We have over 20,000 military and veteran pet owners in our network.
Using this audience, we will target a look-alike campaign on social media to
reach military and veteran pet owners nationwide to apply for free spay and
neuter through our program.
3. Local news distribution. By partnering with local veterinary clinics, we
will reach out to local news channels with a press releasing announcing our
initiative in order to reach local communities.
4. Storytelling. We intend to interview past grant recipients who have had
their pets spayed or neutered through the MIL-SNAP partnership to get their
perspective on how Dogs on Deployment’s assistance helped them. Pairing
this with Rich Setzer’s story of dedication to Dogs on Deployment’s mission,
the creation of the MIL-SNAP partnership, and how his legacy will live on
through the Rich Setzer Memorial Grant, will create an engaging and heartfelt
story to encourage support for the program nationally.
5. Processing applications. The first 100 eligible applications will be
processed for approval for up to $150 per pet from the date of announcement
of the initiative, approximately February 16, 2021, through March 2, 2021.
Dogs on Deployment | 7
JOIN US YOUR OPPORTUNITY TO JOIN OUR INITIATIVE
Dogs on Deployment is specifically seeking support for the Rich Setzer
Memorial Grant’s inaugural World Spay Day initiative through the fundraising
of $15,000 in partnerships. We are looking for supporters and partners that
are inspired by Rich’s dedication to volunteerism and the community, those
that truly believe in Dogs on Deployment’s mission, and the benefits, both
tangible and intangible, of helping military and veteran pet owners maintain
healthy pets through spay and neuter.
In order to receive full partnership benefits, we ask donations be made prior to
February 16, 2021.
DOD WORLD DOD WORLD DOD WORLD
SPAY DAY SPAY DAY SPAY DAY
HERO ADVOCATE ALLY
$10,000+ $5,000+ $1,000+
DoD Gear packages for 5 3 2
employees
Company on all social x x x
media posts
Logo on all newsletters/ x x x
blogs
Logo on application page x x x
Dedication gift presented x x x
by CEO
Company on all press x x
releases
Dedicated social media x x
post
Logo on all supporting x
videos
Logo on all supporting x
graphics
Logo on DoD Sponsorship x
page for 1-year
Dogs on Deployment | 8
VETERINARIANS DOD WORLD SPAY DAY VETERINARY PARTNERS
Offer donated or discounted in-kind spay or neuter surgeries to eligible Dogs
on Deployment grant recipients.
• Be listed as a preferred veterinarian on the DoD World Spay Day application.
• One targeted advertised social media post in your local area to military and
veteran pet owners to run for up to 7 days.
• Receive DoD World Spay Day and Dogs on Deployment program marketing
materials for your clinic.
• Any provided photos of DoD World Spay Day pets at your clinic shared on
DoD social media, to over 350,000 fans.
• Contribution dedication award presented to Veterinarian by Dogs on
Deployment CEO, highlighting number of Spay and Neuter surgeries
conducted during DoD World Spay Day initiative.
• Up to 2 DoD Gear packages for employee gifts.
HOW IT WORKS
Military pet owners will be instructed to apply
for free spay or neuter surgery through Dogs
on Deployment from February 23rd - March
2nd. They will be able to use their vet of choice,
however, will be encouraged to use one of our
veterinary partners. If they are eligible, they
will be approved, and will be able to schedule
an appointment with their vet for the surgery.
We will cover up to $150 per surgery for non-
veterinary partners, or the low-bono rate of
our veterinary partners, and make a payment
directly to the veterinary office.
APPLY NOW AT
www.bit.ly/dod-wsd-vetapp
Join us in getting military- & veteran- owned pets spayed and
neutered this World Spay Day. (MIL-SNAP Pictured)
Dogs on Deployment | 9CEO'S NOTE Thank you for your consideration of supporting Dogs on
Deployment, the newly named Rich Setzer Memorial Grant,
and the first-ever initiative for DoD World Spay Day.
Last year was challenging for all of us, our non-profit included. Through
struggling to fundraise through the most challenging moments of the
pandemic, the worst outcome of that was the inability to effectively help
military families that desperately sought our assistance. We did our best, and
considering all the challenges, in 2020, we are proud that we still managed
to provide $55,391 to help 56 military and veteran families in need.
The hardest part of 2020 was the loss of Rich Setzer. He was more than a
volunteer to me. He was a friend and extended family member. We first met
because he wanted to make paracord dog collars to help fundraise for Dogs
on Deployment in 2014. Immediately feeling a deep connection with him, and
living just a few miles from each other, our families became intertwined.
The last time I saw Rich, we discussed new projects he wanted to start with
Dogs on Deployment, and we dreamed of better days when the pandemic
would be over. I never imagined that would be the last time Rich and I would
see each other. His memory must live on, and all he did for the military
community. This effort to start a nation DoD World Spay Day initiative is just
one small way to carry on his legacy through something he helped build
single-handily in San Diego.
I hope to be able to count on your support,
for Rich’s memory, for all the military and
veteran families we help, and for all the pets
out there.
Sincerely, and with gratitude,
Alisa Johnson
CEO & Co-Founder
Dogs on Deployment
Rich presented the Volunteer of the Quarter Award by Alisa
and Shawn Johnson.
Dogs on Deployment | 10CONNECT
D OD FOUNDER'S DOGS, JD & JERSEY
PHOTO BY: WESTWAY PETS
ALISA JOHNSON
CEO, PRESIDENT & CO-FOUNDER
alisa@dogsondeployment.org @DOGSONDEPLOYMENT
(619) 324-3467
DONATION OPTIONS @DOGSONDEPLOYMNT
CHECKS made payable to:
Dogs on Deployment @DOGSONDEPLOYMENT
970 W Valley Parkway #667
Escondido, CA 92025
DOGS-ON-DEPLOYMENT
PAYPAL to donations@dogsondeployment.org
ONLINE at www.bit.ly/dod-sponsor
Be sure to include "Rich Setzer Memorial Grant" on memo.
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