New Member Orientation - Orange County Association ...
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New Member Orientation
Who Am I? (Pam Pedego)
• 2018 OCR Education Chair
• 2018 C.A.R. Board of Directors
• OCR Member: Bylaw Committee, 2009-2018
• OCR Member: Professional Standards, 2012-2018
• Dispute Resolution Specialist
• Ombudsman: California Assn. of REALTORS®
• Professional Affiliations
• SRES: Seniors Real Estate Specialist
• Notary Public for the State of California
• Director / Consumer Protection Committee / C.A.R.
• Orange County Realtor of the Year: 2001
Who Am I? (Scott White)
• 2018 OCR Board of Directors
• 2018 NAR Director
• 2018 C.A.R. Board of Directors
• 2018 OCR Education Committee
Member:
Political Affairs, LGR, Elections Committee, 2014-2018
Local Government Relations South Committee, 2014-2016
MLS and Member Benefits Committee
Who Am I? (Chip McAllister)
• 2018 OCR Education Committee
• 2018 Orientation Work Group
• Amazing Race Season 5 Winners!
ORANGE COUNTY REALTORS ®
MANAGEMENT TEAM STAFF
INTRODUCTIONS
Dave Stefanides
Chief Executive Officer
Packet Page
11
How the REALTOR® Associations and the MLS Fit Together
narrpr.com
OCAR.org REALTOR.org
gocrmls.org CAR.org
Packet Page
3-4
Where Does My Money Go?
REALTOR® Dues ($1,003 Renewal in 2018)
.
16%
National (NAR Dues)
State (C.A.R. Dues)
41%
Local (OCR Dues)
MLS Fees (CRMLS)
28%
15%
Packet Page
3-4
Pathways to Professionalism
✓ Respect for the Public
✓ Respect for Property
✓ Respect for Peers
Packet Page
21-22
National Association of REALTORS®
Code of Ethics Mandatory Requirement
*The National Association of REALTORS® online Code of Ethics course must be completed every two years.
Must be completed online again between January 1, 2019 and December 31, 2020*
COURSE OBJECTIVES:
• to heighten member awareness of the key tenets of the Code of Ethics;
• to create an awareness of and appreciation for the role the Code can and should play in their professional lives;
• to enhance professionalism and competency; and
• to encourage REALTORS® to view their Code of Ethics as a living, viable guide in their daily
dealings with clients, customers, and the public.
TECH TIPS
FOR
REALTORS ®
Anthony Bried
Member Outreach and MLS Trainer
Packet Page
11Tip 9. Helps! Realist Tax helps in Several Ways: • Whether a property is vested in a Trust, an LLC or Owner • View assessed recorded information about a property before creating a Comparative Market Analysis (CMA) or Listing a Property. • Square Footage • Bed/Bath • Tax information • Create a CMA if there’s not enough in the MLS • Create mailing labels • And Much More! Pg 11
Tip 8. Brand
• OC FastStats provides a statistical data around Orange County,
for every city, and every area of the city.
• Great information to make you the “Market Expert” that your clients
will love and appreciate.
• Good for conversation at an open house, when door knocking a
neighborhood or even a great topic for a video.
• You need to brand it; if you are going to hand this out!
Pg 11Tip 7.
• MLSTouch is an OCR FREE member benefit.
• Find properties quickly and easily while on the move.
• More accurate data (updated every hour)
• Steer clients away from using applications like
Zillow or Trulia by sharing this application with them.
• Send Clients a Branded App Use MLSTouch!
Pg 11Tip 6.
• Access your zipForm Online Account through your mobile tablet device.
• Write up contracts
• Sign contracts!! Feature called TouchSign®
• Strike while the iron is HOT!
No more waiting or cooling off period for your clients!
• Free to ALL C.A.R. members!
Pg 11Tip 5. Create Videos
• 1 out of 2 people on the internet go to YouTube to watch over 4 billion videos every day.
• People remember 70% of what they see and hear versus
20% of just what they hear or 30% of what they read.
• Creating videos doesn’t have to take a lot of time or even a lot of money.
It is the best DIY thing we all can do.
• Create a video in less than 5 minutes. There are tons of applications to utilize.
• iMovie
• Videolicious
• Animoto
Pg 11Tip 5. Videos Continued
• Depending on the type of video, length should be
about 2-3 minutes.
• Pick your topics:
• What’s going on in the community
• Quarterly update in the real estate market
• Instructional
• Client Testimonials
• Have fun and be relaxed:
• This is the hard part. We have to practice. No one likes the way they look or
sound on camera.
• Truth is that this is how everyone sees and hears you.
Be comfortable with yourself.
• The more videos you do the easier it will be. Pg 11Tip 4. Capture Leads Using
• Tool allows agents to capture leads during an open house and sync
that lead across their systems.
• Why this works…98% more people are willing to give 98.9%
more accurate information about themselves if they get to input
information about themselves on an electronic device.
• Agents using OpenHome Pro capture 3 to 4 viable leads per
open house.
Pg 11Tip 3.
• ShowingTime is a quick and easy way to schedule showings either
for one listing or multiple listings.
• Setting your route of the properties that you’re showing today
doesn’t have to be hard.
• ShowingTime, an OCR/MLS FREE benefit, can route the properties
for you quickly and easily!
Pg 11Tip 2. Activate Your Profile
• REALTOR.com is #1 with minutes spent on the website
• 7.3 min. vs. Zillow.com which is 4.2 min.
• Data is accurate.
• Most of the tools offered an agent can use are FREE!
• Flyers
• Property advertising
• Newsletters
• Lead Generation
• Set-up your Profile to take advantage of the these products
• More free REALTOR.com marketing tools
• http://marketing.realtor.com/newagent/oc
Pg 11Tip 1. Encrypt Files and Emails!
• 90,000 new viruses hit the internet every day!
30,000 Americans everyday are hacked!
• Code of Ethics: Article 1-9 says:
“The Obligation of REALTORS® is to preserve confidential information provided by their clients in the course
of any agency relationship….”, This means it is YOUR responsibility to make sure that not only is your
data safe but any client data that is given to you is secured.
• Tax records
• Bank statements
• Any document that has personal information about your client.
• We need to make sure proper precautions are taken to secure data.
Four things you should be encrypting
Pg 11Tip 1. Continued Encryption
• Encrypt your data files on your computer.
• Veracrypt (free download)
• Encrypt files/folders on your cloud drives
• BoxCryptor (free - $48/yr)
• Encrypt your mobile device
• Activate your fingerprint or face recognition software to protect your
phone’s data
• Encrypt Emails!
• Mailvelope.com will allow you to create encrypted emails. Tell your clients to
send you encrypted emails if they are going to send you their private
documents.
Pg 11Upcoming classes can be located at www.ocar.org
MLS Features, Applications
& REALTOR Tools
®
DISCOVER THE PORTFOLIO OF PRODUCTS AND SERVICES
Sandra Lopez
Director of Member Services
Packet / Pg 6REALTORS® Property Resource
• NAR's exclusive online real estate database (accessed within the MLS),
allows you to:
• Research hundreds of datasets on over 160 million properties
• Includes data such as zoning, permits, and mortgage and lien data,
schools and the largest database of foreclosure information in the
industry.
• Allows REALTORS® to create custom reports to provide to clients and
customers.
• Available only to REALTORS®
• RPR® Mobile gives you access to RPR from anywhere, at any time (app
available via Google Play or iTunes)REALTORS® Property Resource
REALTORS® Property Resource
REALTORS® Property Resource
LOGIN TO My Account at www.OCAR.org!
Member Services Menu
you can
Pay Your Bills Online / Access Billing History
Change Your Personal Information and Password
Class Registration / Information
Event Registration / Information
Courses Offered at OC REALTORS®“Will my Supra work in that area?”
SUPRA
Pg 8SUPRA
• In CRMLS, you can find the listing. With Supra, you can access that listing locally.
• Access properties via the smartphone application eKEY. The easy-to-use eKEY application is
available with Android & iOS mobile devices.
• If you are representing a seller, the Supra iBox BTLE is for you. This is the latest lock box
compatible with Bluetooth™ technology that you can customize access hours and retrieve the
last 100 records of keybox access.
• SupraWEB helps to communicate price adjustments or status changes to agents that have shown
the listing. In addition, this tool allows you to generate reports of what properties that you may
have shown and who is visiting your listing(s).
• For additional information regarding the key service, lock boxes, and SupraWEB, please visit one
of our two offices, refer to our web site, http://www.ocar.org/Supra.html
Pg 8HOW TO: LOGIN TO CRMLS via OC REALTORS®!
IMPORTANCE OF PERSONALIZING YOUR PROFILE: My Matrix/Settings
IMPORTANCE OF PERSONALIZING YOUR PROFILE: Add/Edit
Dashboard and Navigation Tabs: Search, Customize, Auto e-mail, and CMA
MLS Rules and Policies
MLS Rules and Policies
Found within CRMLS’ Matrix
platformMLS Status
A = Active
Property is for Sale and offers are being solicited
U = Under Contract
Property has an accepted offer, additional offers are being solicited.
P = Pending
Property is in Escrow. No more offers are being solicited
S = Closed/Sold
Escrow has closed. Property is off the market
Pg 6MLS Status
H = Hold Do Not Show
Temporarily request no showings. (30 days/time)
Reasons: Repairs, Illness, Visitors, Holidays, etc.
W = Withdrawn
Property is not being marketed. Listing still belongs to the Broker. May not
solicit Listing.
K = Canceled
Property is off the market. Last broker has no further claim (with contractual
exceptions for named parties)
X = Expired
Property is off the market. The listing agreement has expired. The time frame
of the existing listing contract has run out. Pg 6Accuracy of Information
Listing Input:
➢ Cooperating agents rely on the accuracy of the
information
➢ MLS information must be updated within two (2)
business days
➢ You are responsible for compensation as set forth
in the MLS
➢ Buyers rely on the informationImages in the MLS
➢ Must have at least one photo of
the property within five (5)
calendar days
➢ One photo must be of the home
from street level
➢ May not use any other agents’ photos without written permission
➢ No People or Pets
➢ No Signs
➢ No Contact Information PermittedDays On Market / Cumulative Days On Market DOM: Days on Market ➢Tied to MLS Number ➢Resets on new MLS number CDOM: Cumulative Days on Market ➢Tied to Assessors Parcel Number (APN) ➢Resets after 90 days out of the MLS in cancelled or expired status
Helpful MLS Links
Additional Helpful MLS Links
Visit www.OCAR.org for upcoming classes
Weekly - Marketing Meetings & Previews & it’s Importance
➢ Build Relationships with the
industry influential leaders
➢ Agents Promote Properties
➢ Forum for Real Estate
Information & Updates
➢ Learn Property Details not
available through other
sourcesModern
Family
RESOURCES: REALTOR® Online MagazineREALTOR ®MARKETING AND AFFINITY PARTNERSHIPS Alyssa Corsini Membership Representative
New Name
Orange County Association of Orange County REALTORS®
REALTORS® (OCAR)Three valuable member benefits resources
ocar.org car.org realtor.org
(soon to be ocrealtors.org)Communications
Go to www.ocar.org, under Services click on OC REALTOR®
Magazine and then log in.
• OC REALTOR® Magazine
• Access archived magazine issues
• Email Communications
•
• Access archived emails
• Subscribe or Unsubscribe to our emailsMember Benefits Go to www.ocar.org/benefits • Education & Training • Market Data • Business Solutions • Risk Management • Insurance • Member Relief • Retail Discounts
Member Benefits
• Auto, Home, & Renters Insurance
• E&O Insurance
• Medical, Vision & Dental Insurance
www.CAR.org www.REALTOR.org
www.OCAR.orgMember Benefits
• Retail Discounts
• Office Depot & OfficeMax
• Movie Tickets
• Wild At Work / BenefitHub
• The Hills HotelMANAGING YOUR RISKS
Pam Pedego
Education Vice Chair
Pg 12-13Antitrust: A Video
Sherman Antitrust Act of 1890
• First Federal act that outlawed monopolistic business practices
• Violation occurs when there is an agreement or understanding among
competitors that unreasonably restrains competition
• In real estate, price fixing and group boycotts are the most common
antitrust violations
One of the bedrock principles of antitrust compliance is that neither associations nor their members
collectively set the price of services provided by real estate professionals.
That is a decision made independently by each firm.
Packet
Pg 12-13Antitrust
• Price Fixing is a per se offense
• This means there are no exceptions or extenuating circumstances
that will excuse an antitrust violation
• Most price fixing violations are unwritten or verbal agreements
• These “agreements” can take place in casual settings... Country club
or a coffee shop
• Don’t assume your comments will be kept private!
Packet
Pg 12-13Antitrust: Price Fixing
Competitors may not agree to:
• List properties or represent buyers only on the same terms and
conditions
• Offer the same co-op compensation through the MLS
Don’t be lazy when responding to a client about your commission...
• “It’s the rate we all charge.”
• This sounds like all REALTORS® have agreed to charge a set
commission.
Packet
Pg 12-13Antitrust: Group Boycotts
Beware of those who agree as a group to:
• Not cooperate with a particular broker
• Not show a certain broker’s listings
• Not advertise in certain media
• Not use a particular vendor
Pocket Listings may be fodder for potential antitrust violations... if you’re marketing a property
outside the MLS to a set group (i.e. investors group), it could be seen as anticompetitive. When in
doubt, consult your broker, brokerage’s attorney, or call C.A.R.’s Legal Hotline (it’s free).
Packet
Pg 12-13REALTORS® continue Focus on Fair Housing,
Commemorate 50th Anniversary of Act
“Fair Housing for All”
• NAR firmly believes in equal opportunity in housing.
• No person of this country should have the right to rent or purchase shelter of choice
abridged because of race, color, religion, sex, handicap, familial status, national origin,
sexual orientation, or gender identity.
• Furthermore, these rights should not be limited because of existing or desired ethnic, racial,
or religious proportions in any defined area.
The nation and NAR did not always support fair housing rights. In fact, NAR opposed passage of the Fair Housing Act,
and at one time allowed local Associations to exclude members based on race or sex.
Our understanding of fair housing rights changed over time and today NAR leads efforts to expand those rights.
www.nar.realtor.org orREALTOR® Safety
Pg 15REALTOR® Safety Stats 2003-2015
Fatal Occupational Injuries due to Homicides in Real Estate Sub-Category
2003 18
2004 17
2005 10
2006 15
2007 16
2008 23
2009 19
2010 23
2011 17
2012 15
2013 25
2014 17
2015 18HOW GOVERNMENT CAN RUIN
YOUR BUSINESS – THE
IMPORTANCE OF ADVOCACY
Robyn Spiller Tony Capitelli
C.A.R. Government Affairs Field OC REALTORS® Government Affairs Director
Representative
Packet
Page 17Government Affairs What does the REALTOR® Action Fund do? • Supports the passage of laws that benefit the real estate industry (i.e. the homebuyer tax credit) and defeat laws that will harm the industry (i.e. eliminating mortgage interest deductions) • Helps REALTOR®/business friendly candidates get elected to local, state and federal level offices • Helps NAR, C.A.R., and OCAR maintain strong working relationships with elected officials • Is non-partisan (neither Democrat nor Republican)
PROFESSIONAL STANDARDS PANEL Q&A: MEDIATE, ARBITRATE OR LITIGATE?
Top 7 Code
of
Ethics Violations
Packet
Pg 18-20Upcoming
RESIDENTIAL PURCHASE AGREEMENT
(RPA)
classes with CE or without CE creditOrientation Wrap-Up
✓ Please take a moment to complete our Volunteer Interest Form and
our Orientation Feedback form in your packet!
Next Steps:
✓ Take additional OCR training Classes (many are free!)
✓ Attend events
✓ Attend the weekly Marketing Meetings and Preview
✓ Volunteer!The REALTORS® Pledge – Membership Initiation ✓ To protect the individual right of real estate ownership: ✓ To be honorable and honest in all my dealings ✓ To better represent my clients by increasing my knowledge and competence ✓ To act fairly to all in the spirit of the Golden Rule ✓ To serve my community and my country ✓ To act in accordance with REALTORS® Code of Ethics and with its ideals
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