New Thinking for a 'New Normal' - August 2020 - Exterion Media
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New Thinking for a ‘New Normal’
August 2020
Businesses attracting footfall have reopened
NI Executive timeline for easing of lockdown restrictions
24 Mar 2020 27 Mar 2020 18 May 2020 8 June 2020 12 June 2020 26 June 2020
All essential retailers and services Non-food retail businesses are
remain open throughout allowed to open including; new Certain self-contained
including; food, pharmacies, Off licences and licensed shops Garden centres and ornamental and used car retailers, retail of All goods retailers in Northern accommodation businesses
hardware, car repair, bicycle selling alcohol (including plant nurseries. Ireland can reopen including; holiday and home
electrical household appliances,
shops, taxi, banks, post offices, breweries). Recycling centres. computers, telecommunications parks, caravan sites and self-
veterinary surgeons and pet equipment, household furniture catering properties.
shops etc. etc.
29 July 2020 17 July 2020 11 July 2020 10 July 2020 6 July 2020 3 July 2020
Outdoor horse racing and Indoor fitness studios and gyms Nail, beauty, hair salons and Betting, guesthouses, guest
Active venues including Indoor sports and equestrian competitions Outdoor leisure playgrounds, barbers and tanning services, accommodation, B&Bs, hotels
snooker halls leisure facilities courts and gyms electrolysis or acupuncture and hostels. Restaurants, cafés,
leisure centres Outdoor competitive sport and coffee shops. Visitor attractions.
Seated venues including sporting events. Spectators are Bingo halls and Spas, massage parlours
theatres skating rinks allowed as of 23rd July amusement arcades Indoor spaces of pubs and bars
announcement Cinemas Tattoo and piercing parlours and outdoor spaces for serving
of alcohol.
7 Aug 2020 10 Aug 2020 Late Aug 2020 What is yet to
reopen in NI?
No date has been agreed
yet to allow indoor concerts
Open-air museums – no date to resume, nor for nightclubs.
Bars serving food confirmed but expected to be
Soft play areas Conference halls inside
without alcohol
late August hotels and indoor venues
are also still not permitted to
operate.
2
Which is coupled with a shift
in the mood of our audience
Positivity increases whilst frustration and fear decrease
61%
42% 43%
37%
35% 35%
30% 29%
27%
18%
16%
12% 13% 12%
9%
Positive Not worried Frustrated Scared Anxious
Beginning of lockdown (Mar-20) May-20 Jul-20
3 Source: work.shop.play. NI, May-Jul 2020
A desire to return to ‘normal’
activities this summer
Urbanites are ready to ‘enjoy summer safely’
Go on a staycation in
Northern Ireland 14% 35% 54%
Go for day trips in Northern
Ireland 30% 48% 32%
Visit local attractions (e.g.
museums, the zoo) 7% 24% 69%
Visit hospitality venues (e.g.
bars and restaurants) 39% 27% 42%
Shop in physical shops, malls
and high streets 69% 20% 20%
Have done already Intend to do in next month No plans to do
4
Source: work.shop.play. NI, Jul 2020 (done since restrictions eased and plan to do in next month)
Outdoor pubs, pavement cafés, pop-up cycle lanes,
pedestrianised streets and more…
Belfast is safely welcoming people back
Pedestrianised Streets Pop-Up Cycle Lanes Public Transport Pavement Cafés Outdoor Pubs
Pilot schemes to widen Buses remain on the roads as Belfast City Council has Following Titanic Quarter’s
A number of pop-up cycle
footways and pedestrianise an essential means of travel confirmed it will begin Cargo outdoor bar venue,
lanes are being put in place
streets have already for those unable to work from processing granting July sees Belfast City Centre’s
in Belfast, designed to
commenced in Belfast. The home or making trips to pavement café licences to largest outdoor pub open.
improve access into the city
first phase of widening reopened businesses such as allow businesses to adapt Developed with Molson
centre and also to help key
pavements includes; shops, bars and restaurants as their premises in order to Coors and Brew Dog, it will
workers to continue to cycle
Linenhall Street, May Street, lockdown restrictions ease. adhere to social distancing create a festival feel with
to and from work. Belfast
Ormeau Avenue, Bedford and reopen safely. Outdoor food stalls, converted
Bikes recently announced Translink recently enhanced
Street and Clarence to make seating across the City has shipping containers and
they are soon to return to bus service frequency to meet
the city more pedestrian already made a welcomed outdoor toilets with ample
Belfast aiding safe travel for changing passenger demand
friendly and aid social appearance adding to the space to ensure social
citizens. as lockdown restrictions ease.
distancing. street scene. distancing.
5
Mobility in Belfast is growing
Mobility metrics within the City are building with
visits to the City Centre increasing
+70%
Since the end of lockdown, average weekly driving in
Belfast has increased by 70% to 112.09 - above baseline.
+88%
Since the end of lockdown, average weekly walking in
Belfast increased by 88% to 101.89 - above baseline.
54%
have visited Belfast City Centre since the end of lockdown
and restrictions were eased.
A third
expect to spend more time in the City Centre in the next
month versus just 7% who expect to spend less time there.
6
Sources: work.shop.play. NI, July 2020 & apple mobility index, Belfast.High Street recovery tracker reveals Belfast is
experiencing above average post-lockdown recovery
Centre for Cities nationwide league table of UK town centres reveals current footfall
compared to pre-lockdown levels
The tracker shows how quickly high streets in the UK’s largest
cities and towns are returning to their previous levels of activity. 63
55
51
45
32 32 32
23 24
17 16
12
Overall Recovery Index Workers Index Weekend Index Nightlife Index
UK Average Belfast London
7
Sources: Centre for Cities, footfall data from Locomiser (2020) / index looks at everyone who was in the city centre at any time of the day, compared to a pre-lockdown baseline of 100.Want to see more?
Get in touch with us on 028 9104 2116 or email
belfast@exterionmedia.co.uk for a copy
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