Bus Planning Guide 2021 - Northern Ireland
←
→
Page content transcription
If your browser does not render page correctly, please read the page content below
Bus Planning Guide 2021
Northern Ireland
Bus Formats and Benefits
NI-Wide Public Service
Bus advertising is By its very nature, Bus is a
available everywhere pubic service. Bus
and in every postcode advertising takes your
across Northern Ireland. message into the public
domain on a trusted
medium.
T-Sides Solus Rears Passenger Panels
Mobility
Broadcast Highly Visual Buses move and as a result
Bus is a truly broadcast Bus is a creative medium. get noticed and build
medium. In the age of Visuals are one of the coverage quickly.
media fragmentation, strongest stimuli to grab Movements of buses are
Bus advertising excludes attention and encourage dictated by public
no one. action. demand, taking your
message to your audience.
Supersides Streetliners
2
Bus T-Sides
T-Side Universe:
DEPOT UNIVERSE
64
What makes the T-Side so powerful is its stature, combined with a drop section that SHORT STRAND (METRO)
lends itself to stunning visuals, ideal for propelling brands to fame and boosting recall, FALLS (METRO) 36
reinforced by over half of Urbanites who say T-Sides “make the brand or company MILEWATER (METRO) 33
advertised more memorable”* NEWTOWNABBEY (METRO) 44
BANGOR 9
Recommended Weights:
LISBURN 6
NEWTOWNARDS 6
Belfast
Metropolitan Area
GREAT VICTORIA STREET 10
30 40 50 NEWTOWNABBEY / CARRICK 6
T-Sides T-Sides T-Sides
BELFAST MET AREA TOTAL: 214
ANTRIM 7
ARMAGH 7
BALLYMENA 5
COLERAINE 16
CRAIGAVON 4
DOWNPATRICK 7
DUNGANNON 5
ENNISKILLEN 7
LARNE 4
DERRY~LONDONDERRY 26
Rest of Northern
Recommended Weights: MAGHERAFELT 11 Ireland
NEWCASTLE 10
NEWRY 4
OMAGH 11
45 60 75 REST OF NI TOTAL: 124
T-Sides T-Sides T-Sides
3
*Source: work. shop.play.
Bus Supersides
Superside Universe:
DEPOT UNIVERSE
Highly visible and in proximity to shops and leisure venues, Supersides engage urban SHORT STRAND (METRO) 63
audiences at a time when they are feeling relaxed yet impulsive and ready to spend! FALLS (METRO) 39
Their towering placement, high above the crowds and clutter explains the huge 82% MILEWATER (METRO) 33
who think Supersides make it easier to see the advert when on the high street* NEWTOWNABBEY (METRO) 45
BANGOR 9
Recommended Weights: LISBURN 9
NEWTOWNARDS 19
Belfast
Metropolitan Area
GREAT VICTORIA STREET 20
70 90 120 NEWTOWNABBEY / CARRICK 6
Supersides Supersides Supersides BELFAST MET AREA TOTAL: 243
ANTRIM 7
ARMAGH 7
BALLYMENA 5
COLERAINE 24
CRAIGAVON 4
DOWNPATRICK 7
DUNGANNON 7
ENNISKILLEN 7
LARNE 8
Recommended Weights: DERRY~LONDONDERRY 34
Rest of Northern
Ireland
MAGHERAFELT 11
NEWCASTLE 20
90 120 160
NEWRY 4
OMAGH 11
Supersides Supersides Supersides
REST OF NI TOTAL: 156
4
*Source: work. shop.play.
Bus Solus Rears
Solus Rear Universe:
DEPOT UNIVERSE
Solus Rears boast increased dwell time in addition to engaging audiences who have SHORT STRAND (METRO) 66
the means to take immediate action! Although the smallest of the bus external formats, FALLS (METRO) 50
don’t be fooled - their placement is everything! Solus Rears are perfectly placed for MILEWATER (METRO) 38
one-to-ones with motorists and their passengers, supported by the fact that 83% think NEWTOWNABBEY (METRO) 39
they make it easier to see when in the car* BANGOR 19
LISBURN 30
Recommended Weights:
NEWTOWNARDS 34
Belfast
Metropolitan Area
GREAT VICTORIA STREET 28
NEWTOWNABBEY / CARRICK 13
60 90 120 BELFAST MET AREA TOTAL: 317
Solus Rears Solus Rears Solus Rears
ANTRIM 12
ARMAGH 14
BALLYMENA 20
COLERAINE 48
CRAIGAVON 27
DOWNPATRICK 15
DUNGANNON 18
ENNISKILLEN 13
LARNE 14
DERRY~LONDONDERRY 70
Recommended Weights: Rest of Northern
MAGHERAFELT 18 Ireland
NEWCASTLE 33
NEWRY 18
140 210 280 OMAGH 18
Solus Rears Solus Rears Solus Rears REST OF NI TOTAL: 338
5
*Source: work. shop.play.
Bus Streetliners
Streetliner Universe:
DEPOT UNIVERSE
Streetliners offer the chance to engage with an urban audience when they're at their SHORT STRAND (METRO) 24
most relaxed and receptive, making a true connection when out and about in their FALLS (METRO) 30
local area. 43% think your message becomes more relevant and is welcomed when MILEWATER (METRO) 20
written with the situation or environment in mind, making it more entertaining and NEWTOWNABBEY (METRO) 0
holding their attention for longer* BANGOR 34
LISBURN 27
Recommended Weights:
NEWTOWNARDS 26
Belfast
Metropolitan Area
GREAT VICTORIA STREET 8
NEWTOWNABBEY / CARRICK 16
60 90 120 BELFAST MET AREA TOTAL: 185
Streetliners Streetliners Streetliners
ANTRIM 17
ARMAGH 13
BALLYMENA 21
COLERAINE 71
CRAIGAVON 32
DOWNPATRICK 10
DUNGANNON 19
ENNISKILLEN 6
LARNE 18
DERRY~LONDONDERRY 46
Recommended Weights: Rest of Northern
MAGHERAFELT 9 Ireland
NEWCASTLE 14
NEWRY 29
140 210 280 OMAGH 8
Streetliners Streetliners Streetliners REST OF NI TOTAL: 313
6
*Source: work. shop.play.
Bus Passenger Panels
Passenger Panel Universe:
DEPOT A2 BOD COMMUTER
CARDS
With a relaxed audience at your disposal, Passenger Panels are the perfect platform to SHORT STRAND (METRO) 62 250
persuade. Most passengers are connected commuters with time to take action! 63% FALLS (METRO) 37 250
who notice Passenger Panels say “bus advertising gives them something to read” and 250
MILEWATER (METRO) 24
7in10 think Passenger Panels are great at communicating when they have time to read 250
NEWTOWNABBEY (METRO) 30
and take note of contact information*
BANGOR 25 n/a
n/a
Recommended Weights: LISBURN 13
Belfast
NEWTOWNARDS 16 n/a Metropolitan Area
GREAT VICTORIA STREET 13 n/a
70 105 140 NEWTOWNABBEY / CARRICK 10 n/a
A2 BOD A2 BOD A2 BOD BELFAST MET AREA TOTAL: 230 1000
ANTRIM 16 n/a
ARMAGH 16 n/a
BALLYMENA 8 n/a
COLERAINE 52 n/a
CRAIGAVON 8 n/a
DOWNPATRICK 10 n/a
DUNGANNON 11 n/a
ENNISKILLEN 9 n/a
LARNE 11 n/a
DERRY~LONDONDERRY 46 250
Recommended Weights: Rest of Northern
MAGHERAFELT 11 n/a Ireland
NEWCASTLE 15 n/a
NEWRY 13 n/a
140 210 280 OMAGH 12 n/a
A2 BOD A2 BOD A2 BOD REST OF NI TOTAL: 238 250
7
*Source: work. shop.play.
2021 Cycle Calendar Cycle
1
Runs from
28th December
Runs to
10th January
Campaign timing 2
3
11th January
25th January
24th January
7th February
Advertising on most Bus Advertising poster sites lasts for two weeks regardless of the format you 4 8th February 21st February
choose. Although there are some exceptions such as the likes of Mega Rears or Wrapped
5 22nd February 7th March
Buses which we recommend run for longer periods of time e.g. a few months.
6 8th March 21st March
7 22nd March 4th April
8 5th April 18th April
9 19th April 2nd May
10 3rd May 16th May
11 17th May 30th May
12 31st May 13th June
13 14th June 27th June
14 28th June 11th July
15 12th July 25th July
16 26th July 8th August
17 9th August 22nd August
18 23rd August 5th September
19 6th September 19th September
20 20th September 3rd October
21 4th October 17th October
22 18th October 31st October
23 1st November 14th November
24 15th November 28th November
25 29th November 12th December
26* 13th December 2nd January
8
* Cycle 26 is a 3 week cycle
Bus Depot Coverage
DEPOT DEPOT CODE AREAS COVERED
Belfast City Centre | High Street | Newtownards Road | Connswater | Connsbrook Avenue | Sydenham Station | Holywood Road | Knocknagoney | Dundonald | Sydenham Station | Upper Newtownards Road |
SHORT STRAND (METRO) BSD
Ballyhackamore | Albertbridge road | East Bridge StreeT | Braniel | Whincroft Road | Castlereagh RoaD | Bloomfield Roundabout | Mountpottinger Link
Belfast City Centre | Ballymaconaghy Road | Four Winds | Saintfield Road | Newton park | Knockbreda | Rosetta | Ormeau Road | Shaftesbury Square | Ladybrook | Finaghy Road North | Malone | Finaghy
Road South | Upper Malone Road | Stranmillis | Queens University | Bradbury Place | Great Victoria Street | Wellington Place | Conway | Dunmurry | Lisburn Road | Balmoral | Kings Hall | Glenkeen | Glenwood
FALLS (METRO) BFS | Upper Dunmurry Lane | Blacks Road | Cherry Road | Glengoland | Stewartstown Road | Suffolk Road | Glen Road | Shaws Road | Andersonston | Kennedy Centre | Falls Road | Silverstream | Crumlin RoaD |
Ardoyne Shops | Springmartin | Glencairn | Woodvale Park | Shankill Road | Donegal Place
Belfast City Centre | Finaghy Road North | Malone | Finaghy Road South | Upper Malone Road | Stranmillis | Queens University | Bradbury Place | Great Victoria Street | Wellington Place | Conway | Dunmurry |
MILEWATER (METRO) BVS
Lisburn Road | Balmoral | Kings Hall | Bradbury Place | Great Victoria Street | Wellington Place
Belfast City Centre | Glenville | Ballyduff Road | Fairview road | Carnmoney Village | Glengormley | Antrim Road | Carlisle Circus | Donegal Pass | Fairview Road | Carnmoney | Ballyclare Road | tesco Northcott
NEWTOWNABBEY (METRO) BNE | Upper Whitewell | Abbeycentre | Lower Whitewell | Shore Road | Yorkgate Station | Merville Garden Village | Rathcoole | Valley Leisure Centre | Doagh Road | Cloughfern | Monkstown | Carrs Glen |
Cliftonville Circus | Crumlin Road
BANGOR BNI Bangor Town | Belfast | Donaghadee | Holywood | M3 | Newtownards
LISBURN LSB Aghagallon | Aghalee | Ballinderry | Ballynahinch | Banbridge | Crumlin | Dromara | Dromore | Dunmurry | Hillsborough | Lisburn Town | Sprucefield Shopping Centre
NEWTOWNARDS NTD Ballyhalbert | Ballywalter | Bangor | Comber | Donaghadee | Dundonald | Greyabbey | Newtownards Town | Portaferry
GREAT VICTORIA STREET BVC Newry | Londonderry | Ballygowan | Comber | Lisburn | Crumlin
NEWTOWNABBEY / CARRICK BNC Antrim ROAD | Shore ROAd | Rathcoole | Monkstown | Jordanstown | Carrickfergus
ANTRIM ANT Antrim Town | Ballyclare | Crumlin | Glengormley | Randalstown | Templepatrick
ARMAGH ARM Armagh Town | Hamiltons Bawn | Keady | Loughgall | Markethill | Middletown | Moy | Richhill
BALLYMENA BMA Ahoghill | Ballymena Town | Broughshane | Carnlough | Cullbackey | CushendalL | Glenarm | Kells | Kilrea | Portglenone | Randalstown.
COLERAINE CLE Ballycastle | Ballycastle | Ballymoney | Bushmills | Castlerock | Coleraine Town | Garvagh | Kilrea | LimavadY | Portballintrae | Portrush | Portstewart
CRAIGAVON CGN Banbridge | Craigavon Shopping Centre | Gilford | Lurgan | Portadown | Tandragee
DOWNPATRICK DPK Ardglass | Ballynahinch | Crossgar | Downpatrick Town | Killyleagh | Newcastle | Saintfield | Strangford
DUNGANNON DGN Aughnacloy | Ballgawley | Benburb | Castlecaufield | Coalisland | Cookstown | Donaghmore | Dungannon TowN | Moy | Moygashel | Pomeroy | Stewartstown
ENNISKILLEN ESN Augher | Ballinamallard | Belcoo | Castlecaldwell | Clougher | Derrygonnelly | Derrylin | Enniskillen Town | Fivemiletown | Irvinestown | KesH | Lisnaskea
LARNE LNE Ballyclare | Ballygalley | Carnlough | Cushendall | Cushendun | Glenarm | Larne Town | Moyle
DERRY~LONDONDERRY LRY Ballykelly | Claudy | Donemana | Dungiven | Eglinton | Gransha | Limavady | Londonderry City & County | Newbuildings | Strabane
MAGHERAFELT MGT Castledawson | Cookstown | Draperstown | Dungiven | Kilrea | Maghera | Magherafelt Town | Tobermore | Toomesbridge.
NEWCASTLE NEE Annalong | Annesborough | Ballynahinch | Castlewellan | Downpatrick | Dundrum | Kilkeel | Newcastle Town | Rathfriland
NEWRY NRY Bessbrook | Crossmaglen | Forkhill | Kilkeel | Newry Town Centre | Newtownhamilton | Rathfriland | Rostrevor | Warrenpoint
OMAGH OMA Augher | Castlederg | Dromore | Fintona | Greencastle | Gortin | Mountfield | Newtownstewart | Omagh Town | Plumbridge | Sixmilecross | Strabane.
* The above table is not exhaustive and is subject to change.
9
Bus Planning Guide 2021
Northern IrelandYou can also read
