Newbury BID - AGM Thursday 14th July 2016 6pm Broadway House - Visit Newbury
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Newbury BID – AGM Thursday 14th July 2016 6pm Broadway House
Welcome
Scott Waters
Chair Newbury BID Board “ Working with Newbury BID has helped BooBars BBQ go
from strength to strength. The team at BID are very
professional, hard-working and surpass any requirement
“
asked by local businesses. All in all I would recommend
Newbury BID to any new start-up in the area.
Sid Shepherd - BooBars
Agenda • Welcome • Apologies To receive apologies for inability to attend the meeting • Elect a Chairman • Elect a Vice Chairman • Reappointment of Company Accountants To recommend the reappointment of Ross Brooke as the company’s Accountant • Annual Report To receive a presentation from the Director and Board members on the annual report • Motions To consider any other motions submitted by members of Newbury BID CIC
Overview 2016 – Key Highlights
• Continued interaction with 130,000 homes • Town centre Rangers offering concierge role
within 30-minute drive time of Newbury • Continued investment in wayfinding
• Continued investment in the re-built Visit • Continued investment in Christmas lighting scheme
Newbury website, www.visitnewbury.org.uk
• Enhanced Christmas offering and switch-on event
• Growth to over 130,00 quarterly audience of
• Re-accredited status as a Purple Flag Town
the cost-neutral In Newbury magazine
• Shop Local Week promoted to 65,000 homes
• Significant events programme delivered and
within 30-minute drive time of Newbury
supported by the BID throughout the year
• Collective utility buying continues to work for SME
• 13,600 interactions by 8,300 unique users,
businesses
11,600,000 impressions through social media
• Over £131,000 generated by the BID team to re-
• Retention of lower than regional and national
invest into the BID projects
average vacant unit rate with 93.7% (excluding
shopping centre) of retail units occupied within • Newbury BID achieved Accreditation status with
Newbury BID area (Figures as of April 2016) British BIDs
Events David Pickett • Events are an essential part of any vibrant town • Key to driving footfall • Coordinated events calendar across the town • Introduced new and different events • Helped to grow and promote existing events
Events Markets & Festivals • Newbury Artisan Market – growing from strength to strength with regularly over 50 stalls and plans to further extend. • Negotiations started to deliver a Christmas festival for 2016 Website http://newburyartisanmarket.co.uk/
Events
NewburyFest 2015
Postcards delivered to 65,000 homes
If you are interested, please contact Suzanne Young
at Newbury Business Improvement District (BID)
Tel: 01635 760505
Email: suzanne@newburybid.com
We look forward to hearing from you, for Shop Local Week
and future Newbury events!
Events
Halloween Haunt Hunt HAUNT HUNT
Follow the trail around Newbury Town Centre using
the clues below and find fifteen letters that reveal the secret code
1 The agents of silver are the place to visit for your silver cross, on the East side of the Street 1
• Continued use of the Treasure
2 Watch the shadows for the ECCO’s of spooky ghoulish bogeymen 2
3 This new café will be sure to give you a very Frecsa spooky potion 3
Hunts during school holidays
4 Where there’s a Wilko there’s a way to get all of your ghostly accessories 4
5 If your thinking of camp-ing out this Halloween in this department store, look out 5
for the sixteenth century creaky stair case
6 Be careful not to Trespass onto this haunted land 6
7 Watch out for a scary fright at Mr Boojuice but be careful not to stray onto the tombstones 7
• An opportunity for businesses to 8 All manner of spooky arts & crafts at this Inches Yard dungeon of Rainbow colour
9 Witches brew is good for you, sit for a spell and have some brew – but watch out for the
8
9
take part and engage with the Empire Goblins
10 This spine-chilling house of creepy costumes and otherworldly disguises has all you 10
local community
need for any wicked party
11 This BATH room is the perfect place to check your costume but be careful it doesn’t 11
send RIPPLES down your spine
12 Have some BOObites, eat drink and be scary, BOO to you from our new Kennet Centre crew 12
13 Watch the shadows on this middle street, as the ghost of Johnson has been known 13
to jump out of his shoes
14 This house of pain will ensure you are at your BeST fitness level for chasing away ghosts 14
15 Phantom creatures and creepy monsters can be found in this Animal house 15
Locations include: Northbrook Street, Bartholomew Street, Inches Yard, Cheap Street,
Kennet Centre, Parkway.
CRACKED CODE
Full details available on www.visitnewbury.org.uk
Events Win a £500 Shopping Spree
in Newbury by guessing the
Christmas
name of our Snowman. See
page 27 for full details
Don’t miss your chance to ride
on Father Christmas’s Sleigh
at this year’s Christmas Lights
Parade, details on pages 4 & 5
Parkway Shopping, here for you
• Promotion of ‘Christmas in Newbury’ to this Christmas pages 19 - 26
65,000 homes within a 30 minute drive time.
• Opportunity to promote your own business
• Marketing Newbury as a Christmas
destination
Christmas 2015
Events
Best Dressed Shop Window 2015
BEST DRESSED BUSINESS WINDOW
COMPETITION 2015
News article
PARTICIPATING BUSINESSES
http://www.newburytoday.co.uk/news/new ANIMAL RIO’S BURGER BAR
s/16820/three-window-displays-scoop- ARTIFAX
BRAVO HAIRDRESSING
JOHNSONS SHOES
JOULES
RIPPLES
RSPCA
newbury-bid-prize.html BRIGHT HOUSE
CANCER RESEARCH UK
L’OCCITANE
MAPLIN ELECTRONICS
RYAN’S ANTIQUE
& COLLECTABLES
CHARLES CLINKARD MARKS & SPENCER SAVE THE CHILDREN
DOVETAIL HRS MINT VELVET SCOPE
ECCO MISTRAL SUPERDRY
• Gaining traction with over 50 businesses EDINBURGH WOOLLEN MILL
EE
MONSOON / ACCESSORIZE
MRS JONES BRIDAL BOUTIQUE
TEMPTATION GIFTS
THE CO-OPERATIVE
taking part FAT FACE
FRASER HART
NATURES CORNER
NEAL’S YARD REMEDIES
FUNERALCARE
THE ENTERTAINER
• Good engagement from the public G. K. CURTAINS
JACK WILLS
PAGEANT PARTY
PANDORA
TOPSHOP / TOPMAN
TRUTEX
• Helps bring the festive spirit to Newbury
JIGSAW WARHAMMER
PANOUSHA BAGUETTES
J LAWRENCE JEWELLERS WEST BERKSHIRE LIBRARY
PAPERCHASE
JOJO MAMAN BEBE WHITE STUFF
RAINBOWS
JOHN LEWIS AT HOME WILLOW & BLOOMS
Closing date: 5pm, Wednesday 9 December 2015
working in partnership withEvents Christmas Parade & Switch On Challenging weather conditions meant reduced numbers but great atmosphere.
Events
Newbury Giant Easter Egg Hunt
• Run the fourth year
• Positive feedback from
businesses and members
of the public
• Annual event on Newbury
calendarMarketing Material June 2015 – May 2016 Examples Newsletter distributed to InNewbury Magazine – 6000 Christmas Mail Out – 60000 booklets with dedicated Newbury Fest– 60000 booklets with dedicated businesses 650 sent x6 distributed x4 times a year website hosting competitions website hosting competitions times a year
Radio Advertising
June 2015 – May 2016
We ran a 12 month radio • Jack FM listening figures: 78,000 per month (based on average weekly
campaign with Jack FM from listeners over 12 months*)
June 2015 – May 2016 • Average number of commercial played per month: 140 per month
promoting Newbury to local • Number of potential impacts: 10.9 million impacts per month (140 x 78000)
towns including, Reading • Opportunities for listeners to hear the Newbury Commercial over
and Basingstoke 10 months: 26*
• Campaign Delivery:
Number of booked commercials = 1,215
Number of commercials broadcast = 1,401
(over delivered by 186 commercials)
• Campaign investment from Newbury BID = £12,000 (12 month partnership
agreement - included 6 x 30 second commercials plus the additional
Christmas Light Switch On Campaign)
• Media value of campaign delivered = £19,700
*Source: RAJAR Q! 2015 – Q1 2016Paper Advertising
June 2015 – May 2016
• Newbury Weekly News
Regular ads and editorial, particularly before major
events (e.g. NewburyFest, Christmas events)
• Newbury Business Today
Ads and editorial in each monthly NBT edition
• Primary Times
Full page ad and events listings in bi-monthly
edition (Distributed to 65,000 homes throughout
Berkshire) used to promote Egg Hunt, Halloween
Hunt, Christmas EventsFacebook June 2015 – May 2016
Facebook June 2015 – May 2016
Facebook June 2015 – May 2016
Facebook June 2015 – May 2016
Facebook June 2015 – May 2016
Twitter June 2015 – May 2016
Twitter June 2015 – May 2016
Twitter June 2015 – May 2016
Twitter June 2015 – May 2016
Twitter June 2015 – May 2016
Website June 2015 – May 2016
Website June 2015 – May 2016
Operations Scott Waters • Bi-monthly forum of business, local and district authority and Police • Focusing on the physical operation of the town • Looking at infrastructure, street furniture, signage • Opportunity to raise and discuss solutions to any problems being encounted • Town walks
Finances Chris Davies • Collection rate of 98.4% (WBC recognition) • Finance team supporting role to the Board • Additional income generated ensures every penny of your levy and much more is used on the projects • We are very grateful to the following organisations who have not charged or have discounted their fees during the year by the following amounts: Apple Print & Creative - £12,500 WBC Levy Collection - £11,646 G.C.T. Office Subsidy - £6,480 Ross Brooke Accountants - £3,100
Income Year Ended Original
31st May 2016 Business Plan
Financial Report BID Levy £227,975 £212,000
2015-2016 Voluntary Contributions
Commercial Revenue
£25,700
£105,234
£10,750
£47,700
Contribution in kind (£33,726) (£4,000)
Total Company Income £358,909 £270,450
Expenditure – BID Projects
Spreading the word £143,837 £93,000
Getting Out & About £34,319 £78,500
*Please note these are unaudited Attractive Town Centre £65,332 £31,000
figures. A full audited set of Business Support & Income £28,680 £2,000
accounts will be made available Total BID Project Costs £272,168 £204,500
once the year’s accounts have
been closed and audited.
BID Management & Overhead Costs £80,882 £60,160
Total Company Expenditure £353,050 £264,660B2B
Meet the Board events
• Meet the Board sessions held with a mixture of
speaker and social events
• Opportunity on a quarterly basis to engage with
Board members and network with fellow peers
• Guest speakers tailored to business needs
• Opportunity to help steer the direction of the BIDKPIs… Footfall Averaging 185,000 – 195,000 visitors per week Vacancy rates 6.3% Occupation 93.7%
Challenges Ahead Local & Regional • Significant reductions in local authority spending power • Share management of public space – suspicions of public / private partnerships • Conversions of office / business to residential • Public realm priorities • Unlocking growth • Resilience and Utilities Management
Newbury BID • Partnership more important than power • Success has not been uniform • Need to continuously earn trust • Transparency and accountability • Engagement, Engagement, Engagement
Coming up… • More targeted marketing • Wider exposure via social media • Christmas Festival • Newbury Fest • Consumer engaging competitions and hunts • ‘Newbury Artisan’ market • Events • Leisure offering (NTE) • Focus on professional and services sector
Engagement…
BIDS work best when the businesses engage
M&S Hedley Palmer Fresca Coffee Shop Ahmed Elsenousi
“ Newbury BID is fantastic in allowing businesses
from all industries to come together to plan and
discuss upcoming events in the town. We
“ BID has helped and supported small businesses
like our coffee shop. The Halloween Haunt Hunt
has had a great result in letting people discover
“
support BID for its renewal in October as this us and many have ended up as loyal customers
will mean the continued interaction and
“
planning needed by businesses, to allow the
town to thrive into the future“ Since Starting a Jigsaw Newbury the BID have
been nothing but fabulous in ensuring I know
what is going on in the town and how we can
“ A-Plan is proud to support the Newbury BID.
In an increasingly competitive economic
climate, pooling our resources through the
get involved. Suzanne has gone above and Business Improvement District benefits
beyond in helping with any query we have. Newbury businesses, residents and visitors,
Jigsaw in particular encourage each store to get allowing Newbury’s retail, leisure, heritage
involved with as much marketing in the town as and culture to flourish and grow. The increase
possible, if it wasn't for the BID this would have in footfall alone since the inception of the
“
been much more challenging and I wouldn’t Newbury BID makes supporting the renewal
have half the contacts we now have, as a result and easy choice!
of this we won marketing store of the year for
the company. I would most certainly vote yes Alistair Chapman - A Plan Insurance
on renewal of the BID as the town wouldn’t
“
have the fabulous community spirt it has if not
for the BID’s hard work
Andi Williams - Jigsaw“ The BID is our voice and our resource,
dedicated to helping us and other businesses
grow. Whilst some businesses benefit more
“ We opened our Newbury store in July last year
and are now approaching a very happy first
than others, overall having the BID means that anniversary in this lovely town.
Newbury town centre has developed and Having the support of a dedicated team
hosted events that we wouldn’t have had focused on making Newbury a better and safer
without them. As a result the town centre is environment and a more stimulating and
fighting back against the national downturn in engaging place to shop is a very tangible
footfall. We would love to see the BID use their benefit, particularly to independent businesses
experience of what has worked well and not so that are trying to create something unique.
“
well over the past 5 years to build on their We value the contribution the BID team make
to our business and the town, we look forward
successes over the next 5 years.
to seeing the excellent work they are doing
“
Julie Pearson – Group Business Development both on the street and in marketing Newbury
Manager (Hogan Music, Boomerang Creative & continue.
BDZ Holdings)
David Marklew – Inn at HomeBID II Nigel Morrison • All agree Newbury BID is making a difference • Many of the projects would not have happened without the BID • Attention turning to BID II – we need your input on what you would like to see from a second term – be part of the development • Be under no illusion, all marketing activity and projects you have seen will stop without BID in Newbury • There is no plan B
Newbury BID – AGM
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