NORTHAMPTONSHIRE More Active, More Often - PHYSICAL ACTIVITY & SPORT FRAMEWORK (2018-2021)
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NORTHAMPTONSHIRE More Active, More Often. PHYSICAL ACTIVITY & SPORT FRAMEWORK (2018-2021)
INTRODUCTION
Northamptonshire already recognises the A transformation on this scale requires all CONTENTS
critical part that having an active, healthy, partners to think and work differently. Doing what Challenge
lifestyle plays in making the county a we’ve done in the past will not create the level of The Importance of Physical Activity 04
wonderful place in which to live, work and play. change needed. We need to look at our approaches The Local Situation 05
and ways of working with fresh eyes, and understand Local Inactivity Levels 06
Demographic Comparisons 07
A society that prioritises being active can them from the perspective of our communities.
County and Local Comparisons 08
expect to see wider benefits and outcomes -
better physical and mental wellbeing, closer ties Two key themes drive the design of the Objectives 09
between individuals and groups, strengthened framework. Firstly, that it is only through a whole
communities and flourishing economies. systems approach to integrated planning and Stategies
What Strategies will we use to reach the Objective? 10
delivering of services that we can achieve our
Univesal Approach, Scaled to need 11
This county-wide framework has been ambitious vision. This means all sectors (public, Whole System 12
developed collaboratively and exists to guide any voluntary and private) understanding the role they Place Based 13
organisation who can help to transform can play and working collaboratively to achieve
levels of physical activity in their community. By this. And secondly, by targeting our resources Tactics
Tactics in brief 1-9 14
aligning with the framework, partners will be and efforts to areas of greatest need, we aim to
Active Policy/Built Environment, Green/Open Spaces 15
contributing to the achievement of the reduce the inequalities in inactive behaviour and Utilising Reach/Connect to Existing Delivery 16
overall ojective while tackling the particular associated health outcomes experienced by some Promotions and Campaigns/Top Class Workforce 17
challenges of their own communities. of our communities. Leading PE & School Sport System/Inclusive 18
Collectively, we aim to ingrain active lifestyles even Approach
more deeply into the life of Northamptonshire, The impact of working through this
Impact
making it innate in the lives of more and more framework will be seen at an individual level through Northamptonshire Target 19
people. health and wellbeing benefits, but it will also reap Impact in Detail 20
wider outcomes across society: in terms of physical Children & Young People / Why Lower Social Grade 21
By 2021 there will be “more people, more well-being, mental wellbeing, individual Why Long-Term Limiting Disability 22
active, in Northamptonshire”, and this strategic development, social and community development
Delivery
framework spells out how this will be achieved. and economic development. 23
The Purpose of the Framework
It will illustrate the importance of active lifestyles, Northamptonshire Sport 24
explain the problems that inactivity causes and
define what success will look like for “More People, More Active, Appendices
25
Northamptonshire. Appendix A - What is Inactivity?
in Northamptonshire” Appendix B - What is the cost of Inactivity? 26
27
Appendix C - The Framework Process
02
03
CHALLENGE
Importance of Physical Activity The UK Chief Medical Officers have recommended
how much physical activity people should do for it
Physical Activity and Health to benefit their health. And this is set out in
The evidence, linking physical activity to health is now Appendix A (page 25)
undisputable, as are the health benefits brought by
physical activity. Using these guidelines, we categorise behaviours
into Active, Fairly Active and Inactive;
• A proportion of the incidence of diseases causing
early deaths can be attributed to physical activity. i
ACTIVE FAIRLY ACTIVE INACTIVE
• Physical activity has been proven to help and 150mins+ 30-149mins
CHALLENGE
Local Situation
As we continue to both work and live longer, how long we will spend in good health, our healthy life expectancy,
becomes increasingly important. Physical activity is one of several factors which have the greatest impact on an
area’s healthy life expectancy.
In Northamptonshire, there can be a difference of 17 years in terms of how long a person is expected to live in
good health, depending on where they live within the county.
• Healthy life expectancy for males on average in Northamptonshire is 65.5 years. But this ranges from 54.8
years to 72.0 years
• For females, the average healthy life expectancy in Northamptonshire is 67 years. But this ranges from
57.1 years to 72.4 years.
The maps show areas of low healthy
life expectancy in darker colours.
All of these areas correlate with the
areas of highest deprivation listed
in the Index of Multiple Deprivation
(IMD) demonstrating a link between
deprivation and health.
Life Expectancy (LE) and Healthy Life Expectancy (HLE) at birth by sex for Middle Layer Super Output Areas (MSOAs) in England, 2009-
2013, released October 2015.
Being physically active contributes to maintaining a healthy weight for both children and adults. Currently,
64.4% of adults in Northamptonshire are classified as overweight or obese, which is higher than the national
average of 61.3%. Within primary school aged children, 22.1% of those starting school in the Reception year
are classified as overweight or obese, but by the time those children reach Year 6, this figure has risen to 34.2%.
www.fingertips.phe.org.uk
05
CHALLENGE
Local Inactivity Levels
Northamptonshire, like the rest of the nation, 5 – 16 years engage with sport and physical
has an inactivity problem. Over 1 in 4 of our adult activity. The survey went live in 2017, with the first
population (aged 16+) was classified as inactive in 2017 , i
set of baseline results available from early 2019.
over 132,000 individuals. Although that position is
improving slightly year-on-year (i.e. a reducing number Across England, only 22% of children aged
of inactive people) the rate of improvement is slow. 5-15 years meet the recommended levels of
activity, (an hour a day). In the East Midlands region, this
There is currently no reliable data to show how figure is even lower at 19%. Across England, the most
active children and young people are across active age group is 5-7 years of which only 30% meet
Northamptonshire or England. the recommendations. Of even more concern is the
younger age group of 2-4 years, with only 9% meeting
This will change during the life of this framework the recommended level of 3 hours’ activity every day. ii
as the national survey that collects data on physical i
Active Lives 2015-2016 16+ (including gardening)
activity behaviour, Active Lives, is expanded ii
Health and Social Care Information Centre: Health Survey for England 2015
to collect data on how school children aged
INACTIVE FAIRLY ACTIVE ACTIVE
CHALLENGE
Demographic Comparison • There is a gap of 13.5 percentage points between
inactivity rates of those with and those without a
There are areas of concern when we look at the long-term disability and this gap is getting worse
3
inequalities that exist within some of our over time.4
demographic groups. Looking at both the Active Lives
data and the four-year trends from its predecessor the Lower socio-economic groups
Active People Survey, we can highlight demographic • People in lower socio-economic groups have the
groups that warrant attention in Northamptonshire. second largest proportion of inactive people of
any groups. 5
Long-term limiting disability • There is a gap of 11.8 percentage points between
• People with long-term limiting disability have inactivity rates of those in lower socio-economic
the largest proportion of inactive people of any groups NS SeC 6-8 and those in higher socio-
group AND a rising trend of inactivity.
1 2
economic groups NS SeC 1-2. 6
Northamptonshire Data by Demographic Group
Active Lives 16+ (including gardening) Nov 15 - Nov 16
1
Active Lives 16+ Nov 15 - Nov 16 (including gardening)
2
Active People Survey - Jan 12 - Jan 16
3
Active Lives 16+ Nov 15 - Nov 16 (including gardening)
4
Active People Survey - Jan 12 - Jan 16
5
Active Lives 16+ Nov 15 - Nov 16 (including gardening)
6
Active Lives 16+ Nov 15 - Nov 16 (including gardening)
07
CHALLENGE
County Comparison
If we compare Northamptonshire to
statistically similar areas (known as
Nearest Neighbours) then compared among five
Nearest Neighbours, we are falling
behind on both active and inactive
behaviours.We are placed fourth behind the best.
For active behaviour, we are 3.5
percentage points behind the best and for inactive
behaviour, 1.5 percentage points. Knowing this,
gives us a target to work towards. And one
that we know is being achieved elsewhere. Active Lives 16+ (including gardening) Nov 15 - Nov 16
Local Comparison
Across Northamptonshire, 22.8% of people are
inactive and encouragingly the trend appears to
slowly getting better over time, i.e. there are
fewer inactive people. But these indicators vary
greatly between our districts. As shown in the
following chart, at best, inactivity rates
are 19.4% in South Northamptonshire
and at worst is 25.1% in Wellingborough.
Active Lives 16+ (including gardening) Nov 15 - Nov 16
Reducing inactivity across all population groups will be our priority. However, we recognise that this is a
significant challenge and to help us make the impact we need, we have identified three demographic groups
who we believe will make the biggest difference to inactivity levels across the area. There will be a focus on
people with a long-term limiting disability, people in lower socio-economic groups and children and young people.
08
OBJECTIVES
“More People, More Active, in
Northamptonshire”
We will do this by...
1. Reducing adult inactivity at a faster rate
2. Getting our children and young people moving more and
forming healthy active lifetyles
3. Reducing the inequalities experienced by people in lower
socio-economic groups and those with a limiting illness or
disability.
09
STRATEGIES What Strategies Will We Use to Reach the Objective? Achieving the Objective will require the use of a number of Strategies. These are the approaches taken, the way by which the Objective will be achieved; 1. Universal Approach, scaled to need Something for everyone, with a focus on those with greater needs. Investing resources with a scale and intensity that is proportionate to the level of inequality. 2. Whole System Involving multiple sectors in the solutions. Ensuring everyone, including policy makers, planners, community workers and residents them-selves play their part in helping people make healthy choices. 3.Place Based Evidence-led action in localities, using insight to understand what needs to change. Then supporting the whole system to make those changes. 10
STRATEGIES
1. Universal Approach, Scaled to need
It’s business as usual for those currently enjoying an active
lifestyle. It’s important that we continue to welcome them
with a diverse range of offerings to meet their needs and
support them to maintain an active habit. This is what our
traditional workforce does best and we must give them
our encouragement to continue and grow in these roles.
But in terms of investment of resource and “to focus on inequalities
energy, we will prioritise doing something about the experienced by people in lower
inequalities in physical activity behaviour that exist within our
populations and communities.
socio-economic groups and
people with (or at risk of)
There will be a county-led approach to focus on the long-term limiting disabilities.”
inequalities experienced by people in lower
socio-economic groups and people with (or at risk of)
long-term limiting disabilities. These groups cross over
the entire life course and both genders, so there will be
opportunities to also work with other groups of concern,
i.e. older people in lower socio-economic groups, disabled
women etc.
“More People, More Active, in
Northamptonshire”
11STRATEGIES 2. Whole System There are many different causes of We know that whole-organisation strategies, for inactivity and we will need to find a wide example in schools or workplaces, can have a variety of solutions to match them. Across the powerful effect on social and cultural norms and public, private and voluntary sectors, values over time. An individual’s choices may be there is a role to play for everyone. Be it based on the value they place on physical activity, influencing the degree to which people have which in turn may be based on the norms that access to opportunities to be active, or the are prevalent within their community – If no-one influence they have over social norms and values. else I know exercises, why would I? The model Policy makers, planners, community below can help us explore and understand how workers and residents themselves must all these layers of influence intersect to shape a focus on helping people make healthy choices by person’s physical activity choices and how the committing to this framework and the wide different parts of the system need to interact to ways that target the complex causes of inactivity. make the change needed. 12
STRATEGIES
3. Place Based
We will use a place based, bottom up, approach
within this overall countywide framework. Interventions
will be guided by the special circumstances at a local level.
We will continuously collect and analyse evidence to
create the very best insight. Insight that will tell us where the
greatest need is across Northamptonshire, which groups are
underrepresented in physical activity behaviour and in
which localities. We will also connect this with health,
deprivation and other relevant data to identify where people
may be at risk of losing or not taking up an active lifestyle.
Place based, bottom We will collect evidence on which interventions work, which
up, approach within an overall don’t and why, to direct investment towards where the
greatest gains can be made. Sometimes this will call for
countywide framewwork whole-scale change. At other times, it will be a series
of small adjustments that add up to a substantial impact.
Locally, we will adopt a bespoke approach, encouraging
districts to use available evidence to determine where
their greatest needs are and planning how to tackle local
inequalities.
Through these three approaches, we seek to explore how
different tactics can make a difference to our communities and
particulaily those groups where we wish to have greater inpact.
13TACTICS
Some of the Tactics that existing evidence and
partners have suggested are set out next. Partners are
encouraged to consider how these Tactics could be
implemented, monitored and evaluated to identify
We need to embed physical
which have the greatest impact on the Objectives of this
framework. activity into the structure of daily
life, making it the easy, cost
We need to embed physical activity into the effective and normal choice
structure of daily life, by making it the easy, cost in our communities
effective and normal choice in our
communities. The list is not exhaustive by any
means. It’s simply a start to be built upon and
updated as our evidence of what works best improves.
1. POLICY REVISIONS: 6. PROMTIONS & CAMPAIGNS:
Weave Physical Activity and Sport into Promote messages about Physical Activity and
strategies, policies, commissioning and planning Sport, and what it takes to be active, at every
decisions. opportunity.
2. GREEN AND OPEN SPACE ACCESS: 7. TOP CLASS WORKFORCE:
Make btter use of green open space for Develop a Workforce for the purpose of
physical activity. getting more people more active as well as
offering a great experience.
3. BUILT ENVIRONMENT:
Make sure the design of our towns, villages, 8. LEADING PE & SCHOOL
buildings and parks work for, not against, SPORT SYSTEM:
physical activity. Make PE and School Sport inclusive to all,
helping to build a resilient physical activity
4. UTILISING REACH: habit for life.
Utilise the reach of our existing public,
voluntary and private sector connections to 9. INCLUSIVE APPROACH:
reach people (Make Every Contact Count). Make Physical Activity and Sport available to all,
regardless of age, gender, capability, ethnicity or
5. CONNECT TO EXISTING DELIVERY: social group.
Embed Physical Activity and Sport within the
counties health & wellbeing approach, including
its models for delivery.
14TACTICS TACTICS
1. Policy Revisions 3. Built Environment
We will re-engineer strategy, policy, by-laws and We will encourage more people to be more
legislation to support people becoming more active. active by influencing the built infrastructure
This will be across the whole system, from housing necessary to get more people, walking, jogging,
to planning, from health provision to transport and cycling and playing sport. The design and
from social care to education. These revisions will act layout of our towns and neighbourhoods, our built
to both incentivise physical activity and discourage environment, will make physical activity the default
inactivity. They could be step change or small margins. choice. In the future urban designers, developers,
For example, a district authority could review local planners, housing associations, transport planners
bylaws that prevent all cycling in local parks or it and health services will aim to regenerate the old
adopt a policy to make road closures easier for and create the new active environment around us.
communities to create temporary play spaces.
This could include : North Northamptonshire Joint
This could include : Planning / Housing / Health / Social Core Strategy, Masterplans, Planning Policy,
Care Policy, Health and Wellbeing Strategy, Local Neighbourhood & Local Plans, Travel Plans, Section
By-Laws, Sustainability and Transformation Plan, 106 Agreements, CIL Investment Priorities,
Organisational Strategies, Co-Location/Hub approaches, Design Guidance, Air
Quality Action Plans, Provider Contracts.
2. Green and Open Space Access
We will seek to open up the green and open space
environment all around us in Northamptonshire in
order to make physical activity easy. From rights of Creating a physical environment
way to town centre parks, from playing pitches to that promotes activity offers
river pathways and from country parks to cycle enormous potential to get more
tracks we will make sure that the county makes the
absolute most of the natural environment around us.Our people more active
approaches might be to preserve and protect the existing,
enhance what we already have or open up greater access.
This could include : West Northants Open Space
Assessments and Strategy, Local Green Infrastructure
Corridors, Local Nature Partnership Plan, The
Greenway, River Nene Regional Park Plan, local Green
Infrastructure Delivery Plans.
15TACTICS
4. Utilising Reach 5. Connect to Existing Delivery
No single organisation can respond to the Public, Voluntary and Private sector
challenge of inactivity alone. The combined reach organisations in Northamptonshire have already
of the public, voluntary and private sector network got high standards of delivery in many areas that
in Northamptonshire is huge, connecting with directly meet customer and resident needs. We do
every resident of the county at some level. We will not always need a whole new ‘service’ or approach
make those connections work to our advantage by to be developed. The drive to get more people
prioritising physical activity’s importance, more active can integrate with existing provision,
providing the network with the best information and becoming part of a simpler, holistic,
equipping people in those networks to steer their users conversation with an individual. Becoming more
or customers towards more active lifestyle choices. physically active can become part of a wider
journey for them where their priority might actually be
For example, staff might recognise that an older something quite different from physical health.
customer regularly visiting a library is isolated and
would benefit from the interaction with others For example, the case for a housing developer
that attendance at a local Nordic Walking Group to invest in sports facilities will be made within a
might bring, both physically and mentally. They wider case around health and wellbeing provision,
understand this possibility, have uptodate not as well as.
information and are confident to advise the
individual. This could include : Northamptonshire Social
Prescription Framework, Wellbeing delivery model,
This could include : Making Every Contact Count, HWBB Adverse Childhood Experiences Project,
Health Champions,Workforce Strategy, Leadership NHS Health Checks, Healthy Workplace
Programme,Volunteer Recruitment. approaches, Adult Learning Programmes, Country
Parks, Community Programmes, Economic
Regeneration Strategies, SEMLEP.
16TACTICS
6. Promotions and Campaigns 7. Top Class Workforce
Reinforcing messages to the public about the We believe that everyone can play a part in
benefits that being physically active can bring is always getting more people more active, whether it’s a single
important. We must use a range of platforms and individual persuading a friend to come to a
methods, national and local campaigns, through a wide badminton club, a GP encouraging a patient to join a
variety of channels – digital, web, printed, social media, walking group or a community activator running a park
etc – to reach people with messages about what is fitness session.
meant by ‘physical activity’; where people can go and
what people could do to increase their activity levels. Accomplished sports coaches will always play a key
part but more and more so people want to be led
Knowing what impact any Marketing and PR is having by those like them, from the same backgrounds and
will also be important as will targeting it effectively at with the soft skills to motivate, organise, persuade and
the groups we most want to help become more active. encourage them to be active. This is especially
so with the priority groups, so creating a diverse
This could include : National Health Campaigns (ie. workforce will be key. We will use our new insight
One You, Change 4 Life, This Girl Can, Workplace intelligently to focus our efforts with great effect.
Challenge), Advertising, Local Digital Solutions.
This could include : Development of Workforce Insight,
MECC roll out, young people’s leadership programmes,
Health Champions,Volunteer Recruitment Activity,
Apprenticeship Programmes.
17TACTICS
8. Leading PE & School Sport 9. Inclusive Approach
System
Northamptonshire wants children and young people Our county aims to address the inequalities that
to have the very best start in life and believes that exist between demographic groups and geographic
active, healthy, lifestyles are a key way to areas in terms of activity levels and the impact that can
achieving this.It will need action such as primary schools contribute towards in terms of wider health
prioritising physical literacy, secondary schools to inequalities.
develop wider life-skills through sport/PE support
and tertiary education to place physical activity To do this we will be inclusive in all that we do.
into enrichment schemes and pathways into work. Policy revisions will be geared onto this priority.
Infrastructure plans will be inclusive. Programmes will
We recognise that this all sits within a wider context be focused on these groups and designed around need.
– childhood obesity, young people’s mental health,
academic attainment, raising aspirations, achieving This could include : Health Equality Impact
qualifications – and believe that creating a Leading PE Assessments, Behavioural Change Training and
and School Sport System will help. Approaches, targeted Programmes.
This could include : Healthy Schools Programmes,
Teacher CPD, Workplace Health, National
Programmes (ie. Daily Mile, Bikeability, School Games,
School Swimming), Apprenticeships, Graduate
Trainee Programmes, Talent Pathways.
18IMPACT
12,000 fewer inactive people by 2021
Northamptonshire Target
The Objective of this Strategy is to get ‘More People, More Active, in
Northamptonshire’. We will do this by;
1. Reducing adult inactivity at a faster rate
2. Getting our children and young people moving more and forming
healthy active lifestyles
3. Reducing the inequalities experienced by people in lower
socio-economic groups and those with a limiting illness or disability.
Aiming to match the most successful
nearest neighbour county,
achieving 12,000 fewer inactive
people is a measurable way of
achieving our Objective.
19IMPACT
In Detail
Currently almost a quarter (22.8%) of adults in Northamptonshire are inactive. 1
With 132,000 adults currently inactive and taking account of population growth we are aiming to match the most
successful Nearest Neighbour county (Warwickshire: 19.6% inactive) achieving 12,000 fewer inactive people as a
measurable way of achieving our Objective.
Active Lives 2015-2016 16+ (including gardening)
1
Target = 12,000 fewer inactive people by 2021
1 in 5 adults
In terms of meeting our detailed objectives….
DETAILED OBJECTIVE IMPACT MEASURE
Reducing adult inactivity at a faster rate 12,000 fewer inactive people by 2021.
A children and young people measure will be set
Getting our children and young people moving more
when the first release of Active Lives (5 – 16 years of
and forming healthy active lifestyles
age) data becomes available in 2019.
Reducing the inequalities experienced by;
To be Determined
• people in lower socio-economic groups and
• those with a limiting illness or disability.
20IMPACT
Getting our children and young Reducing the inequalities
people moving more and forming experienced by people in lower
healthy active lifestyles socio-economic groups
Collectively, partners have agreed that we need to People in lower social grades are
do more to understand physical activity behaviour in significantly more likely to be inactive than
children and young people in order to help them those in middle or higher social grades.
develop an active habit for life. As previously
outlined, Sport England’s Active Lives survey has been This is also true across England. It is often the case
expanded to collect data on how 5-16 year olds engage that people in lower social grades live in the more
with sport and physical activity and a set of baseline results deprived parts of the county where we know
for Northamptonshire will be available from early 2019. that health outcomes are worse, as shown
by the low healthy life expectancy rates.
Supporting children and young people to be
active underpins Priority 1 of the Health and Wellbeing For this reason, we are prioritising this group and
Board Strategy (‘Every Child Gets the Best Start’) and aiming to significantly shift the proportions that take
aligns with the countywide project to tackle Adverse up an active lifestyle and reap the health benefits it
Childhood Experiences where sport can act as a will bring.
vehicle to reach and engage with those at risk.
See infographic below
Active Lives 16+ (including gardening) Nov 15 - Nov 16
Active People Survey Jan 12 - Jan 14 (based on NS SeC 5-8) 21IMPACT
Reducing the inequalities
experienced by those with a
limiting illness or disability
The inequality between people with a long-term We know that the longer people live in poor health,
limiting disability and those without is stark, both the more they will need from health and social care.
for active and inactive behaviour and the gaps are Because of this we must put a focus on the role that
widening over me as the people with disability trends physical activity can play in prevention to reduce the risk
get worse and those without get better. We are of people becoming ill or needing more care services.
seeing fewer disabled people who are
active and more who are inactive. This is also We will promote physical activity as a leading lifestyle
the case across England, but in our area, this gap choice for good health and maintaining independence.
is widening at a faster rate than it is nationally. This will be a focus across all geographies but with
emphasis on those living in the most deprived
The priority group is expanded beyond those with areas where healthy life expectancy is known to be
an existing long-term limiting disability to those who much worse.
are at risk of one. This is especially important when
we consider that our population is getting older. We See infographic below.
are living longer and life expectancy is increasing
but at the sametime, quality of life is getting worse.
Active Lives 16+ (including gardening) Nov 15 - Nov 16
22 Active People Survey Jan 12 - Jan 14 (based on NS SeC 5-8)DELIVERY
The purpose of this Framework is for partners
to adopt its principles and apply them in their own
organisation and to their own circumstances and
across the physical activity system. We need partners
to lead the way in their communities, collaborating
with others to beat inactivity.
The Framework will help us to challenge
our culture and our practices and to find
ways to tackle the inactive lifestyles that are
becoming all too prevalent in our communities.
Subject to confirmation the Framework will be
adopted by the Health and Wellbeing Board and the
County Chief Executives Group in Northamptonshire,
ensuring its place at the heart of strategic decision
making. It is now for all partners to identify the role
that they each can play in delivering a transformational
change in physical activity behaviour across the county.
23DELIVERY
Northamptonshire Sport
With its lead function to increase levels of physical
activity and participation in sport across the county
Northamptonshire Sport plays a key role in
supporting the implementation of this framework.
Northamptonshire Sport will:
Co-ordinate the implementation of this framework and work of partners
Work with local partners to develop local action plans (shaped by the Strategies and Tactics) to
deliver against the Objectives of this framework.
Bring investment into the area to support the delivery of this framework and local action plans.
Be the physical activity behaviour insight hub, sharing existing and commissioning new insight
and interpreting what this means for the implementation of the framework.
Lead behaviour change learning and practices to help partners focus on this as a definition of
success.
Support partners to grow and develop their workforce in line with the new challenges laid out
in this framework.
24APPENDIX A - WHAT IS INACTIVITY?
THE COMPLEXITY OF INACTIVITY
Inactivity is far more complex than might termed inactive are doing something but just not
be thought. Even amongst those who are enough or missing the right intensity They might
termed inactive according to the Chief Medical already be taking part in Yoga or Pilates Classes,
Officer recommendations (less than 30mins or walking to walk, or cycling with the kids at
moderate exercise per week), which in the weekend—they are just missing the intensity
Northamptonshire is 132,000 adults (22.8% of the required to class as having exercised at a
population), only a fairly small proportion are doing moderate intensity.
nothing (see diagram below)
These individuals present a real opportunity
A study by Sport England showed that only to move into the 150mins+ category through
a quarter of those termed inactive are messaging about how intense the activity needs to
completely inactive. Nearly three quarters of those be.
25APPENDIX B - THE COST OF INACTIVITY? The cost of Inactivity Inactivity costs the Heath Service over £12million per year in Northamptonshire.This is considered to be a significant underestimate. The diagram below was prepared by Sport England in 2014, since when the impact of exercise in reducing risk to certain cancers has been recalculated. In addition, none of the costs of poor mental health, to which physical activity can contribute positively in a very significant way, have been included. Downloaded from Sport England Local Sport Profile - 17/01/2018 26
APPENDIX C - FRAMEWORK PROCESS
How was the Framework Created?
The process to create it has been led by
Northamptonshire Sport but this Frameork is for the whole
of Northamptonshire and all the public, voluntary and private
sectors within it that can play some part in reducing inacitvity.
It has taken 6 months to complete and involved over 45 different
organisations along the way.
A thorough analysis of the available data led to deep
insight about the area, which itself led to detailed
discussions with key partners about the direction of travel.
Methods have included 1:1 meetings, groups discussions, facilitated
workshops, summit gatherings and wider electronic consultation.
MARCH APRIL MAY JUN-AUG SEPT OCT-NOV DEC-FEB
Procurement Scoping Consulation 1:1 meetings Update Exec Consultation Electronic
of external meeting with with with Local Board Event with consultation
support - prefered Participation Authorities Stakeholders
Press Red consultant. Group Further 2nd Draft of
Team Training sector 1st Draft of Strategy
2nd Meeting Consultation Consultation/ session specific Strategy
of LA reps with NSport Meetings with consultation Approvals
Exec Board wide wider Sector by relevant
partners specific groups
consultation
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