Off Trade Safari May 2021 - Quantum
←
→
Page content transcription
If your browser does not render page correctly, please read the page content below
Off Trade Safari May 2021
Seasonal Activity
Organic, Local & Eco-friendly
Waitrose M&S Food Sainsbury’s
Waitrose Discovery Bay featuring locally M&S encouraging eco-friendly packaging to Sainsbury’s Gillette fixture providing shoppers
sourced and organic brands to support smaller reduce plastic waste and dumping as a result of an in-store recycling solution for any old razors.
brands during COVID outdoor-only social meetings. Pick up a recycling envelope and send old
blades to Gillette to be recycled. 3
Run-up to Summer 2021
Waitrose Waitrose M&S Food
Waitrose FSDU with Gordon’s Gin encouraging Waitrose FSDU with Nivea BOGOF encouraging M&S Rose Discovery Bay on entry to the shop to
shoppers to stock up on summer sippable cans shoppers to stock up before British entice shoppers to start buying Rose ahead of
for picnics to adhere with social distancing. summertime. warmer days.
4
Easter & Mother’s Day
Sainsbury’s Sainsbury’s Sainsbury’s
Malteaser’s FSDU Easter promotion to win Tanqueray WOW Bay for Mother’s Day, featuring Thornton’s, Ferrero Rocher & Freixenet split
weekly cash prizes, focussed around their Fever Tree mixer and Sainsbury’s own-brand WOW Bay for Mother’s Day.
Bunnies selection. Prosecco. Free bow with purchase of any of the
Tanqueray range to add to their bottle purchase. 5
Challenger Brands & New In
Sainsbury’s ASDA
Harry’s In-Line Plinth in the personal care section from a New varietal of Beefeater Gin to the category ahead of summer
challenger brand, impressive display against competitors, clearly
standing-out against standard stock. Range of razor kits and
M&S Food G&T season.
corresponding face products.
M&S have jumped on the rapid rise of Hard Seltzer
as a challenger category within alcoholic drinks.
Introducing their own-brand range to compete with
brands such as Topo Chico. 6
Partnerships
Intra-Category & Cross Category
ASDA Tesco Sainsbury’s
ASDA Bachelors partnership with Call Of Duty J.J Whitley vodka partnership with Funkin Sainsbury’s Love Your Veg range partnership with
Warzone within snacking to tap into and target the Cocktails OPP to tap into the rise in making yellow tail wine as the perfect wine to share
gamer audience. cocktails at home during COVID. alongside vegan food.
8
Intra-Category & Cross Category
Tesco Sainsbury’s
Tesco partnership with Race For Life across FSDUs Sainsbury’s Nectar & Argos partnership with
to promote the charity and awareness. Birra Moretti to win summer furniture and
servingware through scanning your Nectar card.
9
Gift With Purchase
Gift With Purchase
ASDA ASDA
Dead Man’s Fingers rum ILP gift with purchase in ASDA, featuring a skull-shaped glass Absolut vodka ILP gift with purchase in ASDA, featuring a special recycled espresso
to make an exciting cocktail. martini glass.
11Gift With Purchase
Sainsbury’s Sainsbury’s Sainsbury’s
New category entrant Topo Chico ILP gift with purchase of a branded glass with a Stella Artois aisle fin gift with purchase
Tanqueray FSDU gift bag with purchase
multi-pack purchase. of a free sharing board to align with
to create a branded luxury gift.
sharing style summer social activity.
12On Pack Promotions
13Discount Incentives
Tesco Tesco ASDA
Claim a £5 Deliveroo voucher with every bottle Claim a Cranes Cider £5 voucher on download Money back guarantee to try a Hardy’s wine with a
purchase of Jagermeister at Tesco. of the Cranes Cider Club app featuring QR code. proof of purchase.
14Competitions & Prize Incentives
Tesco ASDA Sainsbury’s
Cadbury competition to win £2k to spend on your Jam Shed wines competition neck sticker OPP Chance to win 1 of 15 personalised adidas family
family or 10 hamper bundles to be won. Promotion to win 10,000+ prizes. football kits with the purchase of promotional Nestle
in support of Age UK. Shredded Wheat packs.
15Experience-based Prize Draws
Tesco ASDA
Mudhouse OPP to win 1 of 10 wine tasting in the Magners OPP for a chance to win a cabin retreat for
wild with winemakers, a COVID-friendly prize. two through use of a QR code.
16Special Activity
17Current Events
Waitrose
Engaging shoppers to have a tasting experience at home
where Waitrose provide the food and drink to share with
Tesco friends/family during lockdown. Positioned around the Tesco
With the re-opening of barbers in England and whisky and tequila fixtures. Off the back of the M&S vs. Aldi legal proceeding
the backlog of booking, Tesco introduced an surrounding copyright infringement for Cuthbert
in-store barbers for Tesco clubcard holders the Caterpillar, Tesco introduced a special
only to redeem their points for a haircut. clubcard price for their imitation. 18Educational POS
Tesco M&S Food Sainsbury’s
A Havana Club tear-away Cuban spiced Welcoming customers into the wine section A Gillette Find Your Perfect Razor fixture with a
rum recipe for shoppers to take home and with an easy to understand infographic to help QR code taking shoppers to a Gillette advisor
try themselves. pair with food. microsite quiz to find the razor most suited to
their needs. 19Exciting Activity
ASDA
An engaging larger-than-life Nutella ILP, featuring minis and
extra large versions of the spread.
M&S Food
Positive-sentiment celebrity sponsored fixtures
calling out favourite wines each month.
20Say hello Pop in 101 West Hill Road, Bournemouth BH2 5PQ Email hello@wearequantum.co.uk Call +44 (0)1202 311 345 Follow © We Are Quantum Big Ideas Many Places
You can also read
