OQTA Membership 2021 MEMBER TIERS TRAVEL TRADE SALES PACKAGES BENEFITS & INCLUSIONS - Outback Queensland
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OQTA Membership 2021 M E M B E R T I E R S • T R AV E L T R A D E S A L E S PAC K AG E S • B E N E F I T S & I N C LU S I O N S
Outback Queensland Tourism Association
MEMBERS CODE OF CONDUCT 2021
The code of conduct is publicly advertised on the HARASSMENT, BULLYING AND DISCRIMINATION
OQTA is committed to ensuring a safe business environment
OQTA website, available on request and forwarded
for our workers, which extends to protecting staff from
in ‘new members’ information packs. This policy has psychological hazards in addition to physical ones. We treat
been authorised by the Management Committee of each other and other stakeholders with courtesy and respect,
we are sensitive to the cultural backgrounds of others, and we
the Outback Queensland Tourism Association. refrain from behaviour that is, or could be construed to be,
harassment be it sexual or otherwise. Unsafe and unacceptable
behaviour including harassment, discrimination and bullying will
MEMBERS, EMPLOYEES AND CONTRACTORS not be tolerated. Discrimination against others on the grounds
This document outlines the values and the conduct that we in of race, colour, sex, sexual orientation, age, physical or mental
the Outback Queensland Tourism Association (OQTA) expect of disability, marital status, family responsibilities, pregnancy,
our Committee, employees, contractors and members in all our religion, political opinion, national extraction or social origin or
dealings amongst ourselves and with our stakeholders, including any other ground is illegal; any such incidents must be reported
industry, government, members and visitors to the region. to the OQTA CEO or Chairperson for appropriate action.
Breaches of the Code of Conduct will result in disciplinary action.
CORRUPT CONDUCT AND
ETHICAL CONDUCT REPORTING WRONGDOING
The Code of Conduct requires that an employee, member or As custodians of OQTA funds we are held to a high standard
anyone acting on behalf of the OQTA must: of ethical and transparent conduct, and acknowledge that
incidents of corrupt conduct, including theft, fraud and bribery,
Behave honestly and with integrity
expose OQTA to significant reputational and financial damage.
Act with care and diligence Accordingly, OQTA has a zero-tolerance attitude toward such
activity and considers it grounds for immediate dismissal and,
Treat everyone with respect and courtesy, and without
possibly, legal action.
harassment
Comply with all applicable Australian laws FRAUD
Fraud is defined as dishonestly obtaining a benefit, or causing
Maintain appropriate confidentiality about any dealings
a loss, by deception or other means. There is a mental or fault
that may affect operations of the OQTA or any member
element to fraud; it requires more than carelessness, accident
organisation.
or error, and can be committed by an internal or external party
Where appropriate, disclose, and take reasonable steps to (or both by way of collusion). This policy requires us all to
avoid, any conflict of interest (real or apparent) in connection advise the CEO or Chairperson of any concern, suspicion, or
with OQTA activities information related to fraudulent, corrupt or improper conduct
and encourage others to do the same.
Use OQTA resources in a proper manner
Not provide false or misleading information in response to a CONDUCT IN SOCIAL MEDIA
request for information that is made for official purposes We acknowledge that our conduct in social media, either
Not make improper use of: Inside information, or the OQTA on behalf of OQTA or as individuals in our own time, carries
employee’s duties, status, power or authority in order to gain, risks that may potentially negatively impact upon OQTA if not
or seek to gain, a benefit or advantage for the individual or for managed properly. For this reason, apart from a limited group
any other person of employees who have explicit permission to represent OQTA
in social media forums, we do not lead others to believe we
At all times ensure that all members advise their staff are commenting on behalf of, or in the name of, OQTA or its
to behave in a way that upholds the integrity and good members. Where we comment or share information on a subject
reputation of the OQTA. that could be construed to be related to OQTA, we provide
a clear disclaimer that our views are our own, and in no way
represent those of OQTA.
membership@outbackqueensland.com.au | +61 474 784 400 | outbackqueensland.com.au | PO Box 506 Longreach 4730 QLDOutback Queensland Tourism Association
MEMBER TIERS 2021
COWBOY’S 2021 MEMBERSHIP STOCKMAN’S 2021 MEMBERSHIP
COST: $150 COST: $770
BENEFITS Free Inclusions: 1 x optional marketing support inclusions
(min value $150+) excluding EDM Takeover
Receive monthly OQTA consumer eNewsletter
BENEFITS
Receive frequent tourism industry updates
All the COWBOY’S membership benefits
Lobbying and Advocacy Support
1 x voting rights in the OQTA A.G.M.
Ability to apply for the OQTA Tourism Awards Discounted advertising rate in the OQTA’s Travellers’ Guide
Access to the Outback Queensland
Directory listing in OQTA’s Travellers’ Guide
Marketing Private Facebook Group
Free ATDW listing until June 2022 Free QTIC Membership — Tourism Supporter Level
Access to OQTA image library
Access to OQ Assist services
Access to OQTA optional marketing activities
Access to Travel Trade Sales Packages
OPTIONAL MARKETING ACTIVITY:
DROVER’S (TRADE) 2021 MEMBERSHIP QUANTITY &
COST
FREQUENCY
COST: $2200
Free Inclusions: 3 x optional marketing support inclusions OQTA CONSUMER EDM: Max 2 x year,
$275 per member
(min value $450+), excludes EDM Takeover ARTICLE INCLUSION
OQTA CONSUMER EDM: 1 only per year,
Bronze Level Travel Trade Sales Pack $1,650
TAKEOVER per member
BENEFITS OQTA SPONSORED 1 only per year,
$880 per member
All the COWBOY’S and STOCKMAN’s membership benefits BLOG POST
Specialist travel trade training, mentoring $440 – $880 1 month only
OQTA WEBSITE:
per month per year,
and representation including BANNER ADVERTISING (position per member
based)
packaging and inclusion in trade sales calls
Max 2 deals
All Bronze Level Travel Trade Sales Pack inclusions OQTA WEBSITE: $250
per member,
DEALS SPOT per month per month
ATE Ticket / Day Delegate Pass
(subject to Tourism Australia approval)
1 POST 3 POSTS 6 POSTS
Outback Muster Event – Product Participation PER YEAR PER YEAR PER YEAR
Caravan and Camping Shows — attendance / brochures OQTA SOCIAL MEDIA:
ORGANIC POSTS
3 inclusions across OQTA marketing channels (Facebook or Instagram) $165 $440 $825
(scheduled at discretion of OQTA) including: Limited to max 6 per
1 x Social Media (Facebook and Instagram posts) member, per year.
1 x Sponsored Blog Post Note: these activities are only available to Cowboy’s, Stockman’s
1 x Banner Advertising (one month) and Drover’s members; Travel Trade Sales Packages members; and
Partners (eg. Corporate Partners and Events Packages)
PARTNER & EVENTS PACKAGES
Special packages are available for Corporate Partners and
Outback Queensland Events Partners. Packages are negotiable
and start from approx $2750; based on inclusions required. All
OQTA Optional Marketing Activities can be included in Partner All costs are inclusive of GST.
packages. Please contact OQTA to discuss all details. Valid from 1 January 2021 – 31 December 2021.
membership@outbackqueensland.com.au | +61 474 784 400 | outbackqueensland.com.au | PO Box 506 Longreach 4730 QLDOutback Queensland Tourism Association
TRAVEL TRADE SALES PACKAGES 2021
Note: Outback Queensland Travel Trade Facebook group currently has over 550 active travel consultants.
PLATINUM LEVEL PRICE GOLD LEVEL PRICE
TRAVEL TRADE SALES PACK $880* TRAVEL TRADE SALES PACK $550*
2 Day Package with the Travel Trade Coordinators: 1 Day Package with the Outback Queens:
INCLUSIONS DAY 1 INCLUSIONS
Morning Cluster Training session with Travel Trade Morning Cluster Training session with Travel Trade
Store appointment with a Flight Centre agency Store appointment with a Flight Centre agency
Store appointment with a Helloworld Group agency Store appointment with a Helloworld Group agency
Exclusive promotion of your event on the Exclusive promotion of your event on the
Outback Queensland Travel Trade Facebook group page Outback Queensland Travel Trade Facebook group page
Exclusive Outback Queensland Travel Trade Exclusive Outback Queensland Travel Trade
Facebook group promotion of your product Facebook group promotion of your product
INCLUSIONS DAY 2
Instore Client Facing Morning Tea promoting your product or
Pop-up stand at a travel trade event to promote your product
Exclusive promotion of your event on the
Outback Queensland Travel Trade Facebook group page
Store visit to Independent agency / Flight Centre
Head dependent on supplier/product
Exclusive interview with the Outback Queens to load onto
the Travel Trade Facebook group to promote your product
SILVER LEVEL PRICE BRONZE LEVEL PRICE
TRAVEL TRADE SALES PACK $385* TRAVEL TRADE SALES PACK $220*
INCLUSIONS INCLUSIONS
Dedicated time to update the Travel Trade Dedicated time to update the Travel Trade
Coordinators on your product to help promote Coordinators on your product to help promote
your business and offering to travel agencies your business and offering to travel agencies
Carry your brochure material for the dedicated Carry your brochure material for the dedicated
1-month period to promote your product 1-month period to promote your product
Promote your product while on sales calls to the Promote your product while on sales calls to the
Travel Trade for a dedicated 1-month period Travel Trade for a dedicated 1-month period
Follow up email to Travel Trade promoting Follow up email to Travel Trade promoting
flyers/information sheet of your product flyers/information sheet of your product
Promote your product during Zoom Training Sessions 2 x Outback Queensland Travel Trade
with the Travel Trade for a dedicated month Facebook group promotions of your product
4 x Outback Queensland Travel Trade
Facebook group promotions of your product
Instore Client Facing Morning Tea promoting your
product or Pop-up stand at a travel trade event to Note: All Travel Trade Sales Packages to be booked direct with
OQTA; subject to availability at the time of booking.
promote your product during the month promotion
All costs are inclusive of GST; Valid from 1 January 2021 – 31 December 2021.
*Price is per package. Packages only available to Cowboy’s, Stockman’s and Drover’s members.
membership@outbackqueensland.com.au | +61 474 784 400 | outbackqueensland.com.au | PO Box 506 Longreach 4730 QLDOutback Queensland Tourism Association
MEMBER BENEFITS 2021
$2200 INCL. GST
$770 INCL. GST
$150 INCL. GST
STOCKMAN’S
COWBOY’S
DROVER’S
Receive monthly OQTA consumer eNewsletter
Receive frequent tourism industry updates
Lobbying and Advocacy support
Ability to apply for the OQTA Tourism Awards
Access to the Outback Queensland Marketing Private Facebook Group
Free ATDW listing until June 2022
Access to OQTA’s Optional Marketing Activities
Access to purchase Travel Trade Sales Packages
QTIC ‘Tourism Supporter Level’ Membership Benefits:
Advocacy of topics relating to tourism
Access to the grants gateway
Resources for new tourism startups
Access to discounted QTIC member events and activities
Discounted advertising rate in the OQTA’s Travellers’ Guide
Directory listing in OQTA’s Travellers’ Guide and other OQTA Publications
1 x voting rights in the OQTA AGM
Access to OQTA image gallery
Participate in travel trade events and consumer caravan and camping shows (attendance and brochures)
Outback Muster Event
Access to Travel Trade Coordinators Sales Visits
Specialist travel trade training, mentoring and representation
including packaging and inclusion in trade sales calls.
All Bronze Level Travel Trade Sales Pack inclusions
All costs are inclusive of GST; Valid from 1 January 2021 – 31 December 2021.
membership@outbackqueensland.com.au | +61 474 784 400 | outbackqueensland.com.au | PO Box 506 Longreach 4730 QLDOutback Queensland Tourism Association
MEMBERSHIP APPLICATION 2021
Reason for joining Outback Queensland Tourism Association:
Contribute towards To network with To access industry
marketing of the destination like-minded industry development opportunities
Other (please specify)
COMPANY DETAILS:
Company Name:
Trading Name: ABN:
Entity Type: Sole Trader Partnership Company Other (please specify)
Year commenced OQTA membership: Total years of OQTA membership:
Street Address:
Postal Address:
Phone Number: Fax Number:
Email Address: Website:
CONTACT DETAILS
OWNER / MANAGER:
Direct Email: Contact Number:
MARKETING CONTACT:
Direct Email: Contact Number:
PR / MEDIA CONTACT
Direct Email: Contact Number:
FINANCE / ACCOUNTS
Direct Email: Contact Number:
OTHER: (please specify)
Direct Email: Contact Number:
MEMBERSHIP TIER OPTIONAL MARKETING EXTRAS
Payment Options: We accept payment by Direct Deposit, $275
OQTA Consumer EDM: Article Inclusion MAX 2 / YEAR
Credit Card (VISA, Mastercard ONLY) and Stripe; an invoice
will be sent through to you with these options to pay. $1,650
OQTA Consumer EDM: Takeover 1 / YEAR
$880
COWBOY’S MEMBERSHIP $150 OQTA Sponsored Blog Post 1 / YEAR
$440 – $880
STOCKMAN’S MEMBERSHIP $770 OQTA Website: Banner Advertising (position based price) 1 MONTH / YEAR
$250
DROVER’S MEMBERSHIP $2200 OQTA Website: Deals Spot (max 2 deals per member, per month) PER MONTH
$165 $440 $825
OQTA Social Media: Organic Posts
TRAVEL TRADE SALES PACKAGES 1 POST / YEAR 3 POSTS / YEAR 6 POSTS / YEAR
BRONZE PACKAGE $220
Print Name:
SILVER PACKAGE $385
Signature Date:
GOLD PACKAGE $550 I hereby acknowledge that I have read, understood and agree
to the Outback Queensland Tourism Association Members’
PLATINUM PACKAGE $880 Code of Conduct 2021
All costs are inclusive of GST; Valid from 1 January 2021 – 31 December 2021. All new membership applications are pending until
approval by Outback Queensland Tourism Association. Return form to membership@outbackqueensland.com.au
membership@outbackqueensland.com.au | +61 474 784 400 | outbackqueensland.com.au | PO Box 506 Longreach 4730 QLDYou can also read
