PARTNER PROSPECTUS - SIGMA.org

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PARTNER PROSPECTUS - SIGMA.org
2021
      FUEL
    SUPPLIER
PA RT N E R P R O S P E CT U S

 SIGMA assembles the most dedicated leaders within the
liquid transportation fuel and retail industry, helping them
  to succeed in a free and fully competitive marketplace.

      PRINT & DIGITAL ADVERTISING . EVENT SPONSORSHIPS
PARTNER PROSPECTUS - SIGMA.org
ABOUT SIGMA
   Founded in 1958 as the Society of Independent Gasoline Marketers of America (SIGMA), SIGMA has become a
 fixture in the motor fuel marketing industry. After more than sixty years of leadership, SIGMA is the national trade
 association representing the most successful, progressive, and innovative fuel marketers and chain retailers in the
 United States and Canada. From the outset, the association has served to further the interests of both the branded
             and unbranded segments of the industry while providing information and services to members.

                                         M E M B ERSHIP STATISTIC S

                        240+                                     MEMBERS TOUCH
                        MEMBER
                        C O M PA N IES                        60,000+                                     SELLING

                                                                                                   80
                                                                                                       APPROXIMATELY

                                                               RETAIL FUEL AND
                                                               CONVENIENCE
M E MB ER C O M PANY B U SI NESS ACT I V I T I ES                OUTLETS                          BILLION
W H O L E S A L E                                75%                                                  GALLONS OF
                                                                                                      MOTOR FUEL
R E T A I L                                      75%                                                   EACH YEAR

T R A N S P O R T                    50%

            5O
            MEMBERS OPERATE IN ALL

                                                                                              75%
                                                                                             REPRESENTING MORE THAN

            STATES
            AND PARTS OF CANADA...
                                                                                               OF THE GASOLINE BOUGHT
                                                                                                AND SOLD IN AMERICA

                     “For those who wish to enhance their business
              a n d k n ow l e d g e o f t h e p e t r o l e u m i n d u st r y, S I G M A o f f e rs
               what you need through vast networking opportunities,
                    u p - t o - d a t e p o l i t i c a l a d vo c a cy, a n d l e a d e rs h i p .”

                                 CHARLES MICHAEL THORNBRUGH | QUIKTRIP CORPORATION
1 | 2021 PROSPECTUS                                                                                              SIGMA.ORG
PARTNER PROSPECTUS - SIGMA.org
CALENDAR OF EVENTS
              EXECUTIVE                                          SUMMER
              LEADERSHIP                                         LEGISLATIVE                                      ANNUAL
              CONFERENCE                                         CONFERENCE                                       CONFERENCE
                  FEB. 2-3, 2021                                     JUL. 13-14                                       NOV. 2-4

                                   SPRING                                                 SHARE
                                   CONFERENCE                                             GROUPS
                                       MAY 11-13, 2021                                        SEPT. 14-17

J             F        M           A         M          J        J            A           S           O           N             D

                                                                              EXECUTIVE LEADERSHIP CONFERENCE
                                                                                      FEB 2-3, 2021 | VIRTUAL

                                                                     You’ve discussed your own Strengths as a leader and how to hone
                                                                     those strengths to create success. Now it’s time to take things a
                                                                     step further and dive into what the specific emotional needs people
                                                                     have to experience with their leaders in order to feel engaged and
                                                                     connected to the organization and their day-to-day work.

                                                                     150+ 90
                                                                       ATTENDEES          MARKETERS & RETAILERS
                                                                                                                      95%
                                                                                                                      SENIOR LEADERSHIP

                   SPRING CONFERENCE
            MAY 11-13, 2021 | SAN ANTONIO, TX

SIGMA’s Spring Conference is a casual networking
opportunity that offers an environment to sharpen your
business edge. Share insights and best practices with other
fuel industry leaders and walk away with information that
will help your business grow.

600+ 250 70%
 ATTENDEES           MARKETERS & RETAILERS   SENIOR LEADERSHIP

SIGMA.ORG                                                                                                             2020 PROSPECTUS | 2
PARTNER PROSPECTUS - SIGMA.org
CALENDAR OF EVENTS
                                                                                                                  SUMMER LEGISLATIVE
                                                                                                              CONFERENCE & DAY ON THE HILL
                                                                                                            JULY 13-14, 2021 | WASHINGTON, DC

                                                                                                    Each July, fuel marketers from all over the country gather
                                                                                                    in Washington, DC for SIGMA’s Summer Legislative
                                                                                                    Conference. Members learn about the high-priority
                                                                                                    legislative issues affecting the industry, and are then able to
                                                                                                    communicate in person with congressional representatives
                                                                                                    about how various regulations and other legislation will
                                                                                                    affect their individual businesses.

                                                                                                        75                  50                   95%
PICTURED (L - R): ANDREA PATACCA, LYKINS ENERGY SOLUTIONS // JEFF LYKINS, LYKINS ENERGY SOLUTIONS
STEPHEN HIGHTOWER II, HIGHTOWERS PETROLEUM // REP. STEVE STIVERS, U.S. HOUSE OF REPRESENTATIVES
          ERIC JOHNSON, THE HARTLEY COMPANY // ETHAN FORMAN, THE HARTLEY COMPANY
                              DOUG HARTLEY, THE HARTLEY COMPANY
                                                                                                        ATTENDEES     MARKETERS & RETAILERS      SENIOR LEADERSHIP

                        SIGMA 2020 SHARE GROUPS
               SEPTEMBER 14-17, 2021 | PHOENIX, AZ                                                                      8
                                                                                                                    SHARE GROUPS
                                                                                                                                       20-30
                                                                                                                                      ATTENDEES PER GROUP
    SIGMA Share Groups are one and a half day meetings that
    combine presentations and breakout sessions. They provide                                                                  TOPICS
    an educational and networking forum where employees                                                               HR . CREDIT . FOODSERVICE
    of member companies get together in a topic-focused
                                                                                                                  FUEL BUYING . IT . TRANSPORTATION
    environment to refine skill sets and share best practices. Share
    Groups provide unique educational experiences in the different                                                MOBILE FUELING/TANKWAGON/CARDLOCK
    business areas that relate to fuel and retail marketing.                                                      MAINTENANCE/ENVIRONMENTAL/SAFETY

                                                                                                                      ANNUAL CONFERENCE
                                                                                                           NOVEMBER 2-4, 2021 | SCOTTSDALE, AZ

                                                                                                    SIGMA’s Annual Conference is the largest gathering of
                                                                                                    SIGMA members throughout the year. CEO’s, presidents
                                                                                                    and knowledge leaders in the fuel marketing sphere attend
                                                                                                    this unparalleled forum for in-depth education, networking
                                                                                                    and innovative business strategy reviews. SIGMA education
                                                                                                    sessions bring you up to speed on issues of interest and
                                                                                                    SIGMA’s latest advocacy initiatives, while preserving time for
                                                                                                    marketers to network with fuel suppliers and their peers.

                                                                                                    800+ 350 70%
                                                                                                      ATTENDEES          MARKETERS & RETAILERS     SENIOR LEADERSHIP

    3 | 2021 PROSPECTUS                                                                                                                                    SIGMA.ORG
PARTNER PROSPECTUS - SIGMA.org
SPONSORSHIP
                        OPPORTUNITIES
                                 F U E L S U P P LIER PA RTNER PRO G RA M
    Relationship building is the foundation of SIGMA. Promote your brand and show your industry
                   support as a Signature Fuel Supplier Partner. Benefits include:
    COMPLIMENTARY REGISTRATIONS · ENGAGEMENT OPPORTUNITIES · HIGH IMPACT BRANDING

                                                                            3 AVA I L A B L E   6 AVA I L A B L E   1 0 AVA I L A B L E

                             ELEMENTS                                        MARQUIS                ELITE            EXECUTIVE

Signature exposure (TOP-BILLING) at ELC, Spring or Annual                          •
Customization of one Significant event (i.e. All-Industry Reception)               •
Profile article in IGM with call-out on front cover                                •
Complimentary meeting room at Spring or Annual Conference                          •
Branded lanyards for ELC, Spring or Annual                                         •
Sponsorship activations at ELC (Mutually Agreed)                                   •
Special invite(s) to the New Members Reception at Spring and Annual                2                   1
Weekly Report banner ad (two weeks)                                                •                   •
Programmatic Digital Advertising to SIGMA’s Audience (25,000 Impressions)          •                   •
Ads in the conference program at ELC, Spring and Annual                            •                   •
Promote your company on the SIGMA calendar of events - 6x a year                   •                   •
Profile in NEW Supplier Resource Guide                                           2 pgs               2 pgs                  1 pg
Complimentary registration fees at Spring and Annual Conferences                   6                   4                      2
Complimentary registration fees at ELC                                             2                   2                      2
Advertisements in IGM Magazine                                                   6 of 6              4 of 6                2 of 6
Sponsorship activations at Spring and Annual (Mutually Agreed)                     •                   •                      •
Inclusion on the fuel supplier scrolling banner on SIGMA home page                 •                   •                      •
Recognition and signage at ELC, Spring and Annual                                  •                   •                      •
Recognition on SIGMA.org, and conference app throughout the year                   •                   •                      •
                                                                              $100,000             $40,000               $20,000

     “SIGMA meetings are where our company establishes business
       c o n t a c t s t h a t r e s u lt i n l o n g - t e r m b u s i n e ss r e l a t i o n s h i p s .”

                                                SCOTT HARTMAN | RUTTER’S
               FOR MORE INFORMATION, CONTACT JAMES ROGERS AT JROGERS@SIGMA.ORG OR 703.375.0492

SIGMA.ORG                                                                                                           2020 PROSPECTUS | 4
PARTNER PROSPECTUS - SIGMA.org
SPONSORSHIP
                          OPPORTUNITIES
                                                        A L A CA RTE
                                  ELEMENTS                                VA LU E        PA RT N E R C O ST
   All Industry Reception                                                 $85,000             $65,000
   App Sponsorship                                                        $15,000             $10,000
   Après Ski Party at Executive Leadership Conference                     $25,000             $15,000
   Buffet Breakfast                                                        $7,500              $5,000
   Buffet Lunch                                                            $7,500              $5,000
   Business Meeting & General Session Sponsorships                        $25,000             $15,000
   Charging Stations                                                       $7,500              $5,000
   Coffee Break at Education Sessions                                      $7,500              $5,000
   Coffee Break at Legislative Sessions                                    $7,500              $5,000
   Donated Bottled Water                                                  $10,000              $7,500
   Golf Scramble at Spring Conference                                     $25,000             $15,000
   Headshot photobooth                                                     $7,500              $5,000
   Hotel Key Cards                                                        $10,000              $7,500
   Lanyards                                                               $10,000              $7,500
   Late Night Party                                                       $20,000             $15,000
   Late Night Party - Early Arrival                                       $12,500              $7,500
   Lunch on the Mountain at Executive Leadership Conference               $15,000              $5,000
   Mints at Registration Desk                                              $5,000              $2,500
   New Member’s Orientation                                                $7,500              $7,500
   New Member’s Reception                                                 $10,000              $7,500
   Oxygen Bar at Executive Leadership Conference                           $7,500              $5,000
   Pen Sponsorship                                                         $7,500              $5,000
   Pool Side Bar at Spring Conference                                      $7,500              $5,000
   Registration & Hospitality                                              $7,500              $5,000
   Room Drop                                                               $7,500              $5,000
   SIGMAPAC Reception                                                     $25,000             $15,000
   Special Dinner Event at Executive Leadership Conference                 $7,500              $5,000
   Sponsored Notebook                                                      $7,500              $5,000
   Stress Reduction Activities at Executive Leadership Conference          $7,500              $5,000
   Uber Coupon Codes                                                      $10,000              $7,500
   Welcome Reception                                                      $85,000             $65,000
   Welcome Reception at Executive Leadership Conference                   $25,000             $15,000
   Wi-Fi Sponsorship                                                      $10,000              $7,500

                  FOR MORE INFORMATION, CONTACT JAMES ROGERS AT JROGERS@SIGMA.ORG OR 703.375.0492

5 | 2021 PROSPECTUS                                                                                     SIGMA.ORG
PARTNER PROSPECTUS - SIGMA.org
ADVERTISING
                                                                                                                              OPPORTUNITIES
                                                                                                                                          E R S
                                                                                                                              M A R K E T

                                                                                       IGM
                                                                                                           G        F U E L
                                                                             A ’ S             L E A D I N
                                                                 A M E R I C                                                                                                                                                    I N D E P E
                                                                                                                                                                                                                                            N D E N T
                                                                                                                                                                                                                                                                                                      G A S O L I

                                                                                                                                                                                                                                  Washington
                                                                                                                                                                                                                                                                                                                  N E                                       M A R K E T
                                                                                                                                                                                                                                                                                                                                                                        I N G

                                                                                                                                                                                                                                                                                                                                                                                                                                             IGM MAGAZINE
                  INDEPENDENT GASOL

                                                                                                                   LINE MARKETING                                                                                                 WATCH
                                                                                       INDEPENDENT GASO
                                                                                                                                                                                                                      House Democra
                        INE MARKETING

                                                                                                                                                                                                                                   ts’ Climate Chall
                                                       MARCH | APRIL 2020
                                                                                                                                                                                                                                                    enge
                                                                                                                                                                                                                                               BY DOUG KANTO
                                                                                                                                                                                                                                                                              r, JESSIcA FrEND
                                                                                                                                                                                                                                                                                              , AND lEEANN
                                                                                                                                                                                                                                                                                                                                    GOhEEN, STEpTO
                                                                                                                                                                                                                                                                                                                                                                   E & JOhNSON
                                                                                                                                                                                                                                                                                                                                                                                                                                          IGM or Independent Gasoline
                                                                                                                                                                                                                                                                                                                                                                                                                                         Marketing magazine, is provided
                                                                                                                                                                                                                                                                                                                                                                                                                                        as a benefit to our members. This
                                      MARCH | APRIL

                                                                                                                                                                                                                                                                                                                                                                                                                                      publication serves the owners, CEO’s,
                                          2020

                                                                                                                                                                                              Voters in the 2018
                                                                                                                                                                                              a majority of seats
                                                                                                                                                                                                                   midter m election
                                                                                                                                                                                                                    in the House of
                                                                                                                                                                                                                                        gave the Democ
                                                                                                                                                                                                                                        Representatives.
                                                                                                                                                                                                                                                            ratic Party Therei
                                                                                                                                                                                                                                                                                                     n lies the challen
                                                                                                                                                                                                                                                                                                                                                                                                                                       and key executives of our member
                                                                                                                                                                                              American public                                               While the nears,                                                     ge for Democrats.
                                                                                                                                                                                                                  sent sixty new Democ                                                                House Democrats                                             As the 2020 electio

                                                                                                                                                                                                                                                                                                                                                                                                                                     companies, offering an in-depth look at
                                                                                                                                                                                             House for a multitu                             ratic members to                                                                           need to be able                                           n
                                                                                                                                                                                                                   de of reasons, the                                     the accomplishm                                                                                 to point to an
                                                                                                                                                                                             a high priority issue                       changing climate                                                      ent on climate change
                                                                                                                                                                                                                    for many voters.                           ranks as from                                                                        , or they risk losing
                                                                                                                                                                                                                                        Despite the pressur                                       a block of the voters                                                                  support
                                                                                                                                                                                             116th Congress                                                     e  in    the first place.                                              that sent them to
                                                                                                                                                                 I N D E P E N D E N   T G A S O L I N E to     M find
                                                                                                                                                                                                                   A R K a solutio
                                                                                                                                                                                                                           E T I Nn,G                                                                       To that end, House                                          Congress in the
                                                                                                                                                                                            amongst Democ                             there is no consen
                                                                                                                                                                                                               rats in the House                            sus, even a numbe                                                                   Democrats have
                                                                                                                                                                                                                                    , on how to addres                                                r of proposals in                                                           introduced
                                                                                                                                                                                            change moving forwar                                                                                                                     2020 that they believe

                                                                                                                                                                                                                                                                                                                                                                                                                                      the current state of the fuel industry
                                                                                                                                                                                                                      d.                                   s climate climate
                                                                                                                                                                                                                                                                                                    change concerns.                                                            will address
                                                                                                                                                                                                                                                                                                                                  Below, we’ll take
                                                                                                                                                                                                                                                                                       ideas.                                                                  a closer look at these
                                                                                                                                                                                           For example, bills
                                                                                                                                                                                                                   like the Green
                                                                                                                                                                                           framework of progre                          New Deal—a
                                                                                                                                                                                                                                                            massive NO
                                                                                                                                                                                           address poverty
                                                                                                                                                                                                                   ssive ideas to comba
                                                                                                                                                                                                                                           t climate change and                                EXH        AUS          T    Act of 2020
                                                                                                                                                                                                            and inequality—s                                                         As fuel retailer

                                                                                                                                                                                                                                                                                                                                                                                                                                      along with special member company
                                                                                                                                                                                          point for Democ                         eemed like a possibl                                                           s know, electric
                                                                                                                                                                                                             rats, but the party                        e rallying outsize                                                                     vehicles (EVs)
                                                                                                                                                                                                                                    ultimately split on                                         d position in the                                                             occupy an
                                                                                                                                                                                          for the bill. While                                             support change                                                      conversation on
                                                                                                                                                                                                                 the progressive                                                                 and reduce carbon                                      how to address climate
                                                                                                                                                                                         Caucus vocally                              wing of the Democ                                                                            emissions. Many
                                                                                                                                                                                                            opposes fossil fuels                                 ratic that if more                                                                             lawmakers believe
                                                                                                                                                                                         to ban their use,                           and has ambitious                                                    of the vehicle fleet
                                                                                                                                                                                                               moderate Democ                                 goals electricity,                                                            is transitioned to
                                                                                                                                                                                                                                    rats recognize that                                               it will be relative                                                   running on
                                                                                                                                                                                        fuels are necessa                                                                                                                            ly straightforwa

                                                                                                                                                                                                                                                                                                                                                                                                                                     profiles. This bi-monthly magazine has
                                                                                                                                                                                                           ry to the econom                                   fossil reforms                                                                                     rd     to accelerate

                                                                                                                                                                                         profile:
                                                                                                                                                                                        Instead, they want                       y for the foresee       Fuelmart# 641 in Perrysburg, Ohio       of electricity genera
                                                                                                                                                                                                                                                   able future. like                                                              tion so that low carbon

                                                       inside:
                                                                                                                                                                                                              to bolster the use                                                           wind and solar                                                                  alterna division
                                                                                                                                                                                                                                   of renewable alternaWhat’s in a name? Ports Petroleum Company                      overtak
                                                                                                                                                                                                                                                                                                               Inc., based       e the customers.
                                                                                                                                                                                                                                                                                                                            in wholesale                      our own transportationtives
                                                                                                                                                                                                                                                             tives. But,                                                                    use ofHaving
                                                                                                                                                                                                                                                                                                                                                      tocoal     and
                                                                                                                                                                                                                                                       Wooster, Ohio, found                to date,
                                                                                                                                                                                                                                                                                       the answer right at hand. “Powering gave us more flexibility
                                                                                                                                                                                                                                                                                                         consumersa have                                 access the       natura
                                                                                                                                                                                                                                                                                                                                                                    best supply
                                                                                                                                                                                                                                                                                                                                                                                      l gas.
                                                                                                                                                                                                                                                                                                                                                                                 options.”
                                                                                                                                                                                                                                                       Our Relationships Through Service—PORTS—isn’t just
                                                                                                                                                                                                                                                                                interes                                                not shown a marke

                                                                                                                                                                     PORTS
                                                                                                                                                                                                                                                       lucky coincidence of        our familyt name,”
                                                                                                                                                                                                                                                                                               in plug-in       EVs. Suppo
                                                                                                                                                                                                                                                                                                      explains chief financial Nevertheless, adds Ports, “We   always likedt-chan      ging
                                                                                                                                                                                                                                                                                                                                                                             retail. And  though
 .217.3320                                                                                                                                                                                                                                             officer Matt Ports. “Given how our industry and our company                  rtersisof
                                                                                                                                                                                                                                                                                                                                wholesaling      EVs believe
                                                                                                                                                                                                                                                                                                                                             our bread-and-butter,  with retailing you can count
                                                                                                                                                                                                                                                       keep evolving as market conditions change, the concepts of on moving ‘X’ number of gallons.” Portsa                 key hurdle

                                                                                                                                                                                                                                                                                                                                                                                                                                       a circulation of over 2500+ people.
                                                                                                                                                                                                                                                                                                                                                                        Petroleum    had retained
2039                                                                                                                                                                                                                                                                             empowerment, relationships, and service are the constants that       its FuelMart brand name and a limited number of locations. With

                                                                                PETROLEUM                                                                                                                                                                                        guide us.”                                                           debts paid IGM
                                                                                                                                                                                                                                                                                                                                                                   down and  the company in a strengthened position,
                                                                                                                                                                                                                                                                                                                                                                        • MArch
                                                        MEMBER PROFILE: PORTS

                                                                                                                                                                 PETROLEUM
                                                                                                                                                                                                                                                                                                                                                      Ports Petroleum was soon ready | toAprIl     2020    | 13
hicago • Dallas
                                                                                                                                                                                                                                                                                                                                                                                            again be  a player in the
                                                                                                             NGE
                                                                                         ATS’ CLIMATE CHALLE
                                                                                                                                                                                                                                                                                 Ports Petroleum boasts a diverse portfolio with divisions for fuel   retail sector—but this time, with a sustainable and competitive

                                                                      WATCH: HOUSE DEMOCR
                                                                                                                                                                                                                                                                                 wholesaling, retailing, transportation, and diesel exhaust fluid.    marketing strategy.
                                                        WASHINGTON                                                                                                                                                                                                               “We’ve been in business for 72 years, through four generations.
                                                                                                                                                                                                                                                                                 So, the balance between our different operations has fluctuated,”    Today, with 15 locations across Ohio, Indiana, Illinois, and South
                                                                                                                                                                   By Mark Ward Sr.                                                                                              continues Ports. “But our vision has always been the same: to        Dakota, “We’re focused on developing the best retail offering for
                                                        FLEET CARDS                                                                                                                                                                                                              differentiate ourselves not just as the price leader but as the      each unique market we exist in,” states Ports. “In some cases that
                                                                                                                                                                                                                                                                                 service leader.”                                                     means large, diesel focused truckstops with relevant food options
                                                                               TING.
                                                        TECHNOLOGY & SHOPLIF
                                                                                                                                                                                                                                                                                                                                                      and all amenities necessary. In other cases, it’s finding the right
                                                                                                                                                                                                                                                                                 The saying that “the more things change, the more they stay          mix of in-store offerings to compliment the gas business in the
                                                                                                                                                                                                                                                                                 the same” is seen in the balance between change and continuity       towns we exist in. Many are high-traffic and, because we’ve
                                                                                                                                                                                                                                                                                 at Ports Petroleum. Founder Milton Ports began in 1948 as a          now had them awhile, they have good local name recognition.

                                                                                                                                                                                                                                                                                                                                                                                                                            R AT ES & S P EC S
                                                                                                                                                                                                                                                                                 branded fuel distributor, while his son William took the company     With those justifications, we’ve invested heavily back into these

                                                                                                                                                                                                                                                                                                                                                                                                                                                           R AT E                                  WIDTH                                                        HEIGHT
                                                                                                                                                                                                                                                                                 into retailing during the 1970s as independent marketers             locations to either remodel, rebuild or, in some cases, raze and
                                                                                                                                                                                                                                                                                 introduced self-service fueling and convenience merchandising.       rebuild.”
                                                                                                                                                                                                                                                                                 Under Matt’s father Michael, the company’s current president
                                                                                                                                                                                                                                                                                 and CEO, Ports Petroleum expanded its retail portfolio during        Yet amidst these changes, PORTS—Powering Our Relationships
                                                                                                                                                                                                                                                                                 the 1980s and 90s into a chain of more than 80 sites.                Through Service—has remained the guiding constant. “We did
                                                                                                                                                                                                                                                                                                                                                      a major redeployment of assets in 2005,” Ports relates, “so that
                                                                                                                                                                                                                                                                                 Then in 2005, Ports Petroleum divested most of its retail            we could enhance our service to wholesale customers. And when
                                                                                                                                                                                                                                                                                 holdings and redeployed its assets. “The way the industry had        we were in a position to provide retail customers with the service
                                                                                                                                                                                                                                                                                 developed, for us to stay competitive in retail was a struggle,”     they have a right to expect, we came to market with the right

                                                                                                                                                                                                                                                                                                                                                                                                                             IGM Magazine*               $2,500                                         8.25”                                                          10.75”
                                                                                                                                                                                                                                                                                 Matt reports. “So, we divested, paid off debt, and also used the     strategy to provide it. Through service, we’re empowering our
                                                                                                                                                                                                                                                                                 capital to reenter transportation—which we’d exited in the 1980s     relationships.”
                                                                                                                                                                                                                                  Fuelmart# 767 in Bradner, Ohio.
                                                                                                                                                                                                                                            Fuelmart# 767 in Bradner, Ohio.      in favor of retailing—and have our own fleet to better service our
                                                                                                                                                                                                                                                                                                                                                                                            IGM • MArch | AprIl 2020 | 5
                                                                                                                                                  4 | IGM • MArch | AprIl 2020

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         *Include .125” bleed all sides

                                                                                                                                                                                                                                                                              IGM CALENDAR
                                         JANUARY / FEBRUARY                                                                    MARCH / APRIL                                                                 MAY / JUNE                                                                                                       JULY / AUGUST                                                                                     SEPTEMBER / OCTOBER NOVEMBER / DECEMBER
                                                          AD DEADLINE:                                                           AD DEADLINE:                                                           AD DEADLINE:                                                                                                                  AD DEADLINE:                                                                                  AD DEADLINE:                                                                AD DEADLINE:
                                                          DECEMBER 15                                                            FEBRUARY 15                                                              APRIL 15                                                                                                                       JUNE 15                                                                                     AUGUST 13                                                                   OCTOBER 15

                                                                                                        CONFERENCE PROGRAM BOOKS
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            The SIGMA
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         Membership                                                                                                             AM
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     Te
                                                      Program books are printed and distributed at our Executive Leadership,                                                                                                                                                                                                                                                                                                                                                             needs your h am                                                                                                    maeT pi
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     elp!                                                                                                   !pleh ru
                                                      Annual, and Spring Conferences touching a combined audience of 1500+                                                                                                                                                                                                                                                                                                                                                                                                                  2019 SPRING

                                                                                                                                                                                                                                                                                                                                                                                                                                                 20
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            ROSTER OF CONFERENCE
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         REGISTRANTS
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  (As of      April 3, 2019)
                                                                                                                                                                                                                                                                                                                                                                                                                                                                spr ing co nf er en ce

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     Joseph Akers

                                                      decision makers in the fuel and convenience industry. The conference
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     Chief Legal                                        Brian N. Baker
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 Counsel
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    RaceTrac Petrole                                   Manager of
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     um, Inc.                                        Operations
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    200 Galleria                                       J. D. Streett
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 Pkwy SE Ste                                         & Co. Inc.
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    Atlanta, GA 30339-       900
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                                                      AD SUBMISSIONS FOR THE PROGRAM BOOKS ARE DUE ONE MONTH PRIOR TO                                                                                                                                                                                                                                                                                                                                                                         to make that happen
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                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        Management Group                                            Greg Belisle
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                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    Bayside Petroleum                                 Ken Gunn
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         Bill Jenkins
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         Carole Jenkins                         Capital One Commercial Banking
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     Richard Amador
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     Jeff Gonzalez
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     Rene Kiehn
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     William Kwiatkowski
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     Jason Noll
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     Michael Quinn

                                                                                                  FOR MORE INFORMATION, CONTACT JAMES ROGERS AT JROGERS@SIGMA.ORG OR 703.375.0492
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   80

                                                      SIGMA.ORG                                                                                                                                                                                                                                                                                                                                                                                                                                                               2020 PROSPECTUS | 6
PARTNER PROSPECTUS - SIGMA.org
SUPPLIER
                     RESOURCE GUIDE
                                                    TELL YO U R STO RY
In 2021 SIGMA will distribute a
new Supplier Resource Guide to all
members that will list key Fuel and
Business Service Suppliers.
Distribution will include:
• 800+ attendees at Annual Conference 2021
• Included with the November / December
  issue of IGM Magazine in 2021 and mailed
  to all 2500+ members
• Available to members digitally on Sigma.org
• For SIGMA sponsors: the profile will be
  available on the sponsors individual page in
  the conference app.

                        E A C H C O M PA N Y
              1 PA G E P R O F I L E W I L L I N C LU D E :

  Company Logo
  “About Us” Statement*
  Targeted value proposition Statement for SIGMA Members*
  2020 Added value meeting / events, special pricing or other offerings*
  Contact Information (Company & Individuals)

                            COST: $5,000
            (INCLUDES PROFILE AND ADVERTISEMENT)
                             *(100 words or less)

              FOR MORE INFORMATION, CONTACT JAMES ROGERS AT JROGERS@SIGMA.ORG OR 703.375.0492

SIGMA.ORG                                                                                   2020 PROSPECTUS | 7
PARTNER PROSPECTUS - SIGMA.org
F U E L F O U N DAT I O N
                        OPPORTUNITIES
                OP P O RTU N I TI ES FO R YOU W ITH SIG MA’S FUEL FO U NDATION

   The Fuel Foundation is SIGMA’S charitable arm
   and recognized as a 501(c)(3). The Fuel Foundation
   would not be possible without the generous support
   of individuals and businesses within our industry.
   Funds raised are used for a variety of purposes to achieve our goals,
   from research and grants related to studies on topics that affect our
   industry, to our scholarship programs.

   All donations are tax-deductible to corporations and individuals.
   Your company will also be recognized on The Fuel Foundation’s
   website, in the app, and on signage throughout the year.

                              LEVELS OF GIVING [BASED ON ANNUAL CONTRIBUTIONS]

    DIAMOND                    PLATINUM                       GOLD                   SILVER                     BRONZE                       PATRON
$25,000 + PER YEAR               $10,000                     $5,000                   $2,500                      $1,000                       $500

  EXECUTIVE LEADERSHIP CONFERENCE                                            ANNUAL CONFERENCE
  At SIGMA’s ELC Conference we always try to find a fun and unique           At SIGMA’s Annual Conference we always do a silent auction.
  way to collect donations for the foundation. Last year we did a            You receive great visibility during the conference with signage and
  Superbowl Squares Game that was a huge hit.                                our online platform. The auction is promoted to everyone, not just
                                                                             attendees.
  This is a great opportunity offering visibility for sponsors via signage
  set up at the entrance and being able to engage with members as they       Sponsorship Opportunities:
  enter the reception. You will also receive recognition from SIGMA CEO      • Donate an Item
  Ryan McNutt when the winners are announced during the event.               • Sponsor an Item

  Sponsorship Opportunities:
  • Be the overall sponsor of the Event/Game                                 SCHOLARSHIP PROGRAMS
  • Provide prizes for winners                                               We offer two scholarship programs. Our Pay It Forward Scholarship
                                                                             offers 8 scholarships that total $25,000 and our Carl Boyett
                                                                             Scholarship that offers two $5,000 scholarships. Our scholarship
  SPRING CONFERENCE                                                          programs are offered to all SIGMA member employees and their
  At SIGMA’s Spring Conference we either do an auction or an event           families. These scholarships change the lives of young people and are
  like a cornhole tournament. This is a great opportunity that provides      only possible with charitable donations each year.
  visibility throughout the conference and a way to network with
  attendees.                                                                 Pay It Forward Winners:
                                                                             • Alison Fitzgerald - Brewer-Hendley Oil Company
  Sponsorship Opportunities:                                                 • Ashlyn Lewis - Wallis Companies
  • Be the overall sponsor of the Event/Game                                 • Kaitlyn Harden - Parman Energy Group
  • Donate an Item                                                           • Mikayla Connery - Quarles Petroleum
  • Sponsor an Item                                                          • Sharlene Lashbrook - Atlas Oil
  • Provide prizes for winners                                               • Samantha Harrington - Petroleum Marketing Group
                                                                             • Bridgette Lawning - TIBAR Marketing
  FEEL FREE TO CONTACT GINNY GRIFFIN AT GGRIFFIN@SIGMA.ORG                   • Katie Grandinetti - Petroleum Marketing Group
  OR 703.375.0495 WITH ANY QUESTIONS OR TO MAKE A DONATION.
                                                                             Carl Boyett Winners:
                                                                             • Alyssa Fawks - Douglass Distributing
                                                                             • Vanessa Casado – Sheetz/CLI Transport
  SIGMA.ORG                                                                                                                          2020 PROSPECTUS | 8
PARTNER PROSPECTUS - SIGMA.org
“SIGMA IS THE
 LARGEST SHARE GROUP
    IN THE PETROLEUM
I N D U S T R Y, A P L A C E F O R
         NETWORKING
    A N D E D U CAT I O N AS
    WELL AS POLITICAL
          A D V O C A C Y.”
          BRAD DOUGLASS | DOUGLASS DISTRIBUTING

    1330 BRADDOCK PLACE #501 ALEXANDRIA, VA 22314 | 703.709.7000 | SIGMA.ORG
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