PARTNERSHIP 2021 - 7 FESTIVALS, 50,000 VISITORS, 1 GREAT PARTNERSHIP
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PARTNERSHIP
2021
7 FESTIVALS, 50,000 VISITORS, 1 GREAT PARTNERSHIP
WHO WE ARE AND WHERE WE’VE COME FROM
Our mission is simple; to promote
modern drinking culture through
food, music and cultural
collaborations creating unique
experiences to a varied audience
We are focused on beer discovery,
accompanied by world class music
and food - set us apart and stands
as our calling card today.
Greg Wells - Co-Founder Dan Sylvester - Co-Founder
Greg’s journey into We are Beer began as a director Dan’s journey into We are Beer began as co-founder
in insight and brand consultancy at Flamingo. Greg of Oval Space, the original home of the London Craft
led accounts with a number of brands including Beer Festival, and one of London’s foremost cultural
Guinness, Bulleit Bourbon, adidas and PlayStation. and musical venues. Dan’s expertise in building
A keen food and drink fan, Greg has always worked events business’ and working extensively within food
in and around the industry and still consults for food and music have allowed us to work with the likes of
and drink start-ups – bringing his expertise in brand, Hot Chip, Foals, Friendly Fires, Craig Charles, Belle
positioning, and communications strategy to bear, and Sebastian along with Restaurants & Chefs like
just as he has done with We are Beer. Lyles, Clove club , Paloma, Moro, Aisle, Brad Carter,
Josh Eggleton, Mat Orlando and many more.
Daniel Sylvester partners@wearebeer.com 0207 099 4132 to talk it through
2021 EVENTS
11th – 12th June 16th – 17th July December 2021
Year 6 Year 4 Year 2
5,000 attendees 5,000 attendees 7,500 attendees
50 breweries 50 breweries 80 breweries
6 restaurants & 20 partners 5 restaurants & 20 partners 10 restaurants & 50 partners
Location - Lloyds Amphitheatre, Harbourside Location - The Corn Exchange Location - Tobacco Dock
Twitter: 2,181 Twitter: 1.6k Twitter: 8.6k
Facebook: 4.5k Facebook: 6k Facebook: 19.5k
Instagram: 1.6k Instagram: 1.7k Instagram: 5k
Email subscribers: 3k+ Email subscribers: 3k+ Email subscribers: 12+k
18th – 20th June 23rd – 24th July
Year 1 Year 2
Craft Beer Music Festival 2,500 attendees
3 day camping 40 breweries
7,500 attendees 5 restaurants & 20 partners
20 Partnerships Location - Digbeth Arena
4 music stages Twitter: 1k
Family friendly Facebook: 1.6k
Location - Ragley Hall, Alcester Instagram: 1.3k
Email subscribers: 2.5k+
2nd – 3rd July 13th – 15th August
Year 1 Year 8
2,000 attendees 15,000 attendees
40 breweries 100 breweries
5 restaurants & 20 partners 10 restaurants & 40 partners
Location - Mayfield Depot Location - Tobacco Dock
Twitter: n/a Trade session for 2,500 attendees
Facebook: n/a Twitter: 8.6k
Instagram: n/a Facebook: 19.5k
Email subscribers: n/a Instagram: 5k
Email subscribers: 12+k
Daniel Sylvester partners@wearebeer.com 0207 099 4132 to talk it through
STATISTICS
WEBSITE PLATFORM
ATTENDANCE FIGURES
USERS (2019)
20%
32% Ages
25 - 34
Ages 35%
25 - 44
Ages
68% 35 - 44
27%
10,000
16,000
22,500
2,400
2017 2018 2019 2020
2018 26,800
104,901
21,879
32,671
37,215
2019 33,100
2020 37,750
LCBF ECBF BCBF BC
SOCIALS GROWTH
2018 3,200
95%
2019 9,700 92%
90%
INTERESTS AMONG
2020 16,400
2018 11,800 70%
TICKETHOLDER
65%
60%
2019 13,800
2020 16,000
42%
38%
35%
2018 11,800
TOP 1O
30%
SUSTAINABLE
2019 20,500
THEATRE
FITNESS
TRAVEL
LIVING
MUSIC
SPORT
DRINK
FOOD
ARTS
FILM
2020 33,700
Daniel Sylvester partners@wearebeer.com 0207 099 4132 to talk it through
PARTNERS & MEDIA
Over the years we have worked with some fantastic brands...
Our Media Coverage and Reach
Daniel Sylvester partners@wearebeer.com 0207 099 4132 to talk it through
TRADE & PR
‘We understand how important trade is in order to
grow a business, we aren’t just a consumer festival.’
We Are Beer has an historical trade database of 22,000
A total of 756 different companies were registered through the Trade Accreditation
site in 2019
Direct marketing communiques that were successfully received totalled 160,000
5,697 buyers, operators, brewers, outlet managers, marketing & head office
personnel
13,200 Propel readers
1,448 outlets in London – Manager & Free Trade
We had over 2,500 attend the trade session in 2019
Root + Bone Bone Daddies Co-op Hog Technical Services Matthew Clarke Peppermint Bars & Events Swig Wines Ltd The Swimming Pig
48 West Ltd Boutique Wines Online Craft Beer Coin Hop Burns & Black MDB Pernod Ricard Tap East Them That Can
7000 Jars of Beer Bowimi Craft beer London app Hop Swap London Meron Pig’s Ears Beer Ltd Taphandles Timothy Taylor & Co
8000 Vintages Limited Brands Direct Crafty’s Beer Shop Hopmaster II Miss Pizza Hut Tesco Tofs Events Ltd
A Spirou Ltd Brasserie de Brunehaut Crisp Maltings House of Beers Mitchell’s & Butler’s Princess Alexandra The Beerblefish Brewing Co Tonkotsu
A&O Brew Republic UK Crown & Anchor iCraftB Molson coors Pubs of Distinction The Bohemia Topshelf Asia
Abc Kitchen BrewBroker Darling Imbiba Morgenrot Real Food Markets Ltd The Cheese Bar Trickle Beers
AleHunters Ltd Brewers Association Dayla Ltd Indiebeer Morrisons Red Squirrel Wine The Craft Beer Shop Ltd Trilogy Beverage Brands
All Bar One Brewery Market Ltd De Bierlijn Rotterdam BV Ireland Craft Beverages Morrow Brothers RedFarm The Duke of Sussex True Craft
All Hail Ale Brewfellas Ltd Dead Crafty Beer Company IWTTW Mother Kelly’s Reverence The Duke’s Head Ltd Tubbs Pubb Ltd
TRADE ATTENDEES 2019
And Union British Beer and Pub Assoc DeskBeers James Clay MOTIM Revetas The Edition Hotel Group Tübinger Craft Beer
Antic Broufox Direct Wines Ltd Jeffersons brewery Muntons Sainsbury’s The Firkin Shed Turpin Brewery
Antuerpia Brunning and Price Elekron Ventures John Lewis Partnership Naifs Food Ltd Salthouse Bottles The George Inn Twickenham Green Taverns
Aramark Budweiser Budvar Brewery Elevate Jolly Good Beer NALSAN Business LTD Seven Seasons The Hercules UBREW
Asda Bullfinch Brewery & Taproom Elevate Retail Solutions Ltd Junkyard Nottingham ltd Narnia Pub Ltd Shepherd Neame The HG Wells Urban Ground
Barworks CAMRA Enotria & Coe KAM Media NZ Beer Collective SIBA The Hop Locker Urban Leisure Group
Beef & Brew Caps and Taps EOS Consulting KD22 consulting Ltd Ninth ward london Soffles The Hop Locker Ltd Vagabond Wines
Beer + Burger Captain Barrel Euroboozer Ltd Kill The Cat No heroes Soho House Group The Hope VandeStreek bier
Beer Baron Ltd. Cara Technology Evenodds ltd Ladywell Tavern Noi cervejaria Solvay Society The Hopmaster Vinmonopolet
Beer Hawk Ltd Carouse London Ltd Factotum Partners Les Caves De Pyrene Oakman Inns & Restaurants Sopexa The Joiners Arms Wadworth & Co Ltd
Beer Junction Ltd Celebrator Beer News (US) Fandom Leytonstone Mini Market Oasthouse Engineering Sourced Market The Little Wine Sho Waitrose
Beer merchants tap Beer Paper (US) Farmer’s Boy PH LHRCB Oddbins Spitalfields Pubs Company The Night Swift Watneys Beer Company
Beer No Evil Limited Cervecería Rural Frontier Pubs Lidl Odysea Ltd SSV Limited The Ninth Ward We Brought Beer Ltd
Beerfly Cervejaria Noi Harvey Nichols London Beer Consulting Old Spot Pub company Stir The Northcote Arms Weino BIB
Beers n Beans Charles Faram Hawksmoor London City Runners One-Solution Consultancy Stir Cambridge Ltd The Old Fountain Windmill Taverns Ltd
Bill’s Cheval Capital Hawthorn Leisure Longflint drinks ltd Page & Saldana Ltd Stonegate Pub Company The Pickerel Pub Woods Whur
Bloodandsand Ltd Cityglen Pub Co Head Bottles Lowlander grand cafe Pageant Media Strongroom Bar The Prince N22 Ltd World Beers Ltd
Waterloo Tap Clapton Craft Heathwick Ltd Majestic Wines Park Fever Sunset Hospitality The Rose & Crown Tooting WOTR Ltd
Bodean’s BBQ Climpson & Sons Hilton Worldwide Malvern Inns Penelope’s Portmanteau Sweet Chick The Rusty Bucket Pub Yakima Chief Hops
Bodega Bay Close Brothers Rentals Hix & Buck Ltd Mathbrew Pennyhill Park Swig Wines The Stoneworks Bar Young’s
Daniel Sylvester partners@wearebeer.com 0207 099 4132 to talk it through
WHAT’S NEW FOR 2021
We know the world of events has changed, running
BCBF in September 2020 showed us just how to adapt to
these challenging times. We don’t know what the future
holds, but we know that if allowed to, we can run safe,
secure and fully experiential festivals that consumers and
exhibitors alike can all benefit from. We have robust safety
policies in place that are constantly under review and
being one of very few events to run a large scale event in
late 2020, we know what it takes to make things work
The UK’s first dedicated craft beer music festival, With equal attention to artisanal
drinks, family fun, wellness and escaping the pressures of modern living. Bigfoot is
our most ambitious project to date and is the culmination of a decades work in food
and drink. There are a number of fantastic opportunities here, so much so that it
has its own dedicated parter deck and rate card, for more info please ask .
In partnership with Broadwick Live and utilising the new site at Escape to Freight
Island and the Mayfield depot, we will look to bring a more rounded festival with
a focus on northern breweries, the food and music scene while celebrating the
very best of modern beer culture
The event will host christmas market traders, more food and drink with a lot of
breweries setting up their own tap rooms and bringing the Christmas feel. Imagine
going to a village with 80 of your favourite breweries all with their own bars and
then a whole heap of great food ,music, and artisan drink producers to boot. Expect
a lot of Christmas present buying.
Daniel Sylvester partners@wearebeer.com 0207 099 4132 to talk it through
GET IN TOUCH
We’re now already engaged with numerous partners
for 2021, and taking enquiries for new opportunities.
If you’d like to speak to us about getting involved,
what we can offer and pricing, then please contact.
Daniel Sylvester
partners@wearebeer.com
0207 099 4132 to talk it through
7 FESTIVALS, 50,000 VISITORS, 1 GREAT PARTNERSHIP
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