Partnership & Sponsorship Marketing Opportunities Guide - Blowing Rock Chamber of Commerce - Opportunities for Chamber Members
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2019
Blowing Rock Chamber of Commerce
Partnership & Sponsorship
Marketing Opportunities Guide
Opportunities for Chamber Members
GOLD PARTNERSHIP $3,000
10 e-newsletter banner ads per year!
Have something to advertise or promote? We will give you 4 banner ads on the side bar of our Chamber
e-newsletter each year as a part of your partnership! (Circulation: 750+, with a 40% average open rate!)
1/2 Page full-color ad in the Blowing Rock Chamber Visitor Guide & Directory
20,000 distributed throughout the Southeast (a $550 value, or a $550 credit towards any other ad size)
Awards Luncheon
8 complimentary tickets at a reserved table (a $200 value)
Logo placement on our Partner Board next to the podium
SAVOR
4 tickets to TASTE: A Restaurant Showcase ($70 value)
Logo placement on our Partner Board at the Entrance of the Grand Tasting Tent, TASTE: A Restaurant
Showcase, and the Reserve Tasting Tents
Symphony by the Lake
4 tickets and 2 parking passes (a $240 value)
Logo placement on our Partner Board at the Chamber tent / entrance to the lawn
WinterFest
2 tickets to WinterFeast (an $80 value)
Logo placement on our Partner Board at WinterFeast and the Wine Auction
Free Mailing Labels
We will print mailing labels for you once per year
Year-Round Exposure
Chamber Partner logos are featured prominently on the front page of the Chamber member website with
links to your site (35,000 unique visits each year)
Chamber “Gold Partner” designation on blowingrock.com
(410,000+ unique visits each year; 111,613 returning visitors)
Chamber Partner logos are included in the signature of all Chamber email
(~36,000+ per year)
Special Invitation for you and up to 3 guests to Partner Appreciation Event each year
Become a Chamber Partner!
SILVER PARTNERSHIP $1,500
4 e-newsletter banner ads per year!
Have something to advertise or promote? We will give you 4 banner ads on the side bar of our Chamber
e-newsletter each year as a part of your partnership! (Circulation: 750+, with a 40% average open rate!)
1/4 Page full-color ad in the Blowing Rock Chamber Visitor Guide & Directory
20,000 distributed throughout the Southeast (a $300 value, or a $300 credit towards any other ad size)
Awards Luncheon
4 complimentary tickets at a reserved table (a $100 value)
Logo placement on our Partner Board next to the podium
SAVOR
2 tickets to TASTE: A Restaurant Showcase ($70 value)
Logo placement on our Partner Board at the Entrance of the Grand Tasting Tent, TASTE: A Restaurant
Showcase, and the Reserve Tasting Tents
Symphony by the Lake
2 tickets and 1 parking pass (a $120 value)
Logo placement on our Partner Board at the Chamber tent / entrance to the lawn
WinterFest
2 tickets to the WinterFest Wine Auction OR 2 tickets to the Beer Garden
Logo placement on our Partner Board at WinterFeast and the Wine Auction
Free Mailing Labels
We will print mailing labels for you once per year
Year-Round Exposure
Chamber Partner logos are featured prominently on the front page of the Chamber member website with
links to your site (35,000 unique visits each year)
Chamber “Silver Partner” designation on blowingrock.com
(410,000+ unique visits each year; 111,613 returning visitors)
Chamber Partner logos are included in the signature of all Chamber email
(~36,000+ per year)
Special Invitation for you and a guest to Partner Appreciation Event each year
Become a Chamber Partner!
Partnership means your logo will be prominently displayed at
ALL of our events!
• WinterFest (all events) – 3,000 attendees
• SAVOR (main events) – 3,000 attendees
• Art in the Park Series – 35,000 annual attendees, monthly May-October
• Symphony by the Lake – 4,000 attendees
• Sunday Concert Series – 1,500 attendees
• Awards Banquet – 150 attendees
• Leadership Challenge
• Educational Seminars
• Board Meetings
• Committee Meetings
• Chamber Christmas Party
• Chamber Partner Appreciation Event
• Retreats – all Chamber business sessions
• Business After Hours – 10 events per year
• Business Before Hours – quarterly
The Blowing Rock Chamber of Commerce
Visitor Information Guide & Directory
The Chamber of Commerce invites our business members to purchase
advertising space in the 2019 Blowing Rock “Visitor Information
Guide & Directory.” Our directory features a comprehensive list of
member hotels, attractions, restaurants, shopping and services, as
well as a calendar of events and articles on Blowing Rock history,
entertainment, recreation, event information and much more!
Our directory has been the #1 most asked for free publication
the Chamber produces. Over 20,000 of the new guides will be
distributed through the Blowing Rock Visitor Center, all N.C.
Welcome Centers, handed out at trade shows and available
through our lodging partners. They will also be mailed to each
person who contacts the Chamber requesting information on
Blowing Rock. Take this opportunity to market and promote your business to thou-
sands of potential visitors and customers!
Don’t forget - Gold Partners receive a $550 credit towards their ad;
and Silver Partners receive a $300 credit towards their ad.
AD SIZES & COSTS: Full Page 4.75”W X 7.375”H $850
Half Page Horizontal 4.75”W X 3.625”H $550
Half Page Vertical 2.312”W X 7.375”H $550
Quarter Page 2.312”W X 3.625”H $300
*NEW Full Page Inside Cover 4.75”W X 7.375”H (only 1 space available): $1,200
Deadline for Artwork: February 14th, 2019
Directory will hit the streets April 2019
Invoices will be mailed in April (net 30 of distribution)
If you have any questions, please call the Chamber office at 828-295-7851
AdvertisingOur Chamber organizes several major events each year to drive tourism and boost the local economy.
We are proud to say that we help bring an additional 35,000 people to Blowing Rock each year.
Funds from our festivals help offset membership costs, to keep our dues low for members, and all have
components that benefit our area charities.
Event SponsorshipJanuary 24-27, 2019
www.blowingrockwinterfest.com
The mission of Blowing Rock WinterFest is to showcase the spectacular array of winter activities and the
beautiful landscape of North Carolina’s Prettiest Small Town.
3,000 attendees each year
Audience Demographics:
Locals, second home residents, visitors from Charlotte, Winston-Salem, Raleigh and Greensboro are the
primary markets, followed by visitors from Tennessee, Virginia and South Carolina. The typical Blowing
Rock visitor tends to have higher than average income and educational level and is a discerning traveler.
Most are between the ages of 35 and 65 years of age and take part in an active lifestyle.
BlowingRockWinterFest.com is maintained year-round and received more than 42,000 visits last festival
year (growing each year), with most of those occuring in the months of December and January.
Take a look at these opportunities and contact us soon!
Event SponsorshipPresenting Sponsor - $5,000
The Presenting Sponsor figures prominently in all advertising and marketing related to WinterFest events pro-
duced by the Blowing Rock Chamber of Commerce
* All ads will display (Your Company Name) Presents Blowing Rock WinterFest. This includes print, television,
radio, internet, and physical banners
* Sponsor business will have a full page ad in the WinterFest Digest
* Company logo will be on the front of the printed WinterFest Digest
* Company logo will be featured on www.BlowingRockWinterFest.com
* Social Media Mentions, including Facebook and Instagram
* Sponsor will have space available at most Chamber produced events to promote company
* Sponsor will receive up to 2 rooms accommodations for up to 3 nights each
* Presenting Sponsor will receive 6 tickets to each of the Chamber-produced WinterFest events
* Company logo will appear in the weekly e-newsletter for one month leading up to the event
* Company logo will appear on the Blowing Rock Chamber website
WinterFeast Sponsor - $1,500
* Company will be featured in selected advertising related to that Blowing Rock WinterFest event. This will in-
clude some print, television and internet advertising
* Company will be included in sponsor list on www.BlowingRockWinterFest.com
* Social Media Mentions, including Facebook and Instagram
* Company will be featured in signage at that event
* Company may provide materials to distribute to either customers or vendors for this event
* Sponsor will receive tickets & a private table for 4 for the entire duration of the event
* Company logo will be on the front of the printed WinterFest Digest
Polar Plunge Sponsor - $1,500
* Company will be featured in selected advertising related to that Blowing Rock WinterFest event
This will include some print, television and internet advertising
* Company will be included in sponsor list on www.BlowingRockWinterFest.com
* Social Media Mentions, including Facebook and Instagram
* Company will be featured in signage at that event
* Company logo will be included in sweatshirts and/or blankets sold at the event
* Company may provide materials to distribute to customers at this event
* Sponsor will receive 4 free entries to the plunge
* Company logo will be on the front of the printed WinterFest Digest
Event SponsorshipWine Tasting & Auction Sponsor - $1,500
* Company will be featured in selected advertising related to that Blowing Rock WinterFest event
This will include some print, television and internet advertising
* Company will be included in sponsor list on www.BlowingRockWinterFest.com
* Social Media Mentions, including Facebook and Instagram
* Company will be featured in signage at that event
* Company may provide materials to distribute to either customers or vendors for this event
* Sponsor will receive 4 tickets to the event
* Company logo will be on the front of the printed WinterFest Digest
WinterFest Charity Chili Cookoff - $1,000
* Company will be featured in selected advertising related to that Blowing Rock WinterFest event.
This will include some print and internet advertising.
* Company will be included in sponsor list on www.BlowingRockWinterFest.com
* Company logo will be on the front of the printed WinterFest Digest.
* Social Media Mentions, including Facebook and Instagram
* Company will be featured in signage at that event.
* Company may provide materials to distribute to either customers or vendors for this event, or can set up
a table from which to do so.
* Sponsor will receive 4 tickets to the event.
Beer Garden Sponsor - $500
* Logo on Event Banner, posters and Social Media Mentions, including Facebook and Instagram
* Order Sheet Opportunity / Company may provide materials to distribute
* Company will be included in sponsor list on www.BlowingRockWinterFest.com
* Sponsor will receive 4 tickets to the event sponsored
WinterFashion Show Sponsor - $500
* Logo on Event Banner, posters and Social Media Mentions, including Facebook and Instagram
* Order Sheet Opportunity / Company may provide materials to distribute
* Company will be included in sponsor list on www.BlowingRockWinterFest.com
* Sponsor will receive 4 tickets to the event sponsored
Ice Sculpture Sponsors - $300
Artisan Ice Sculptures is one of five master ice carvers in the United States. They will carve nearly anything
you desire out of ice! Each sculpture is 40” high x 20” wide x 10” deep and includes lights.
A map will be created of the locations so all the visitors to WinterFest can stroll about town and enjoy.
This is a great way to give your business front a festive and welcoming element to WinterFest visitors!
Event SponsorshipSpring 2019
www.savorblowingrock.com
Savor Blowing Rock is an updated and more encompassing version of our previous festival, the Blue Ridge
Wine and Food Festival. Beginning in 2005, the Blue Ridge Wine and Food Festival had become one of
the premier wine and food events in North Carolina, celebrating the joys of food, wine and spring in the
Blue Ridge Mountains. Savor Blowing Rock expands this tradition. Events range from bacon tasting to
gourmet fare, wine, craft beer, and distilled spirits seminars for beginners and connoisseurs. Savor Blowing
Rock will satisfy every appetite.
3,000 attendees each year
Audience Demographics:
60% of festival visitors are female
70% are from North Carolina
15% are from Virginia, Tennessee, and South Carolina
10% hail from the city of Charlotte, NC
The typical Blowing Rock visitor tends to have higher than average income and educational level and is a
discerning traveler. Most are between the ages of 35 and 65 years of age and take part in an active lifestyle.
SavorBlowingRock.com received more than 60,000 visits last festival year.
Event SponsorshipPresenting Sponsor - $10,000
As the Presenting Sponsor for Savor Blowing Rock, your business logo will appear in all advertising and
promotions. The Event will be referred to as “Savor Blowing Rock presented by ______________”.
Your company will be recognized at all Festival events and in any Festival announcements.
• Top billing on all print, radio, television and online promotional and public relations materials
• Brand information and link from the homepage of SavorBlowingRock.com
• Prominent presentation of logo and signage through festival
• Opportunity to give away branded items or offers to festival goers featuring your logo & the Savor logo
• Opportunity for 60-second commercial on event website
• Full page ad in the Savor Blowing Rock Digest
• Presenting Sponsor logo in the Savor Blowing Rock Digest (contingent on publication) (Distr. ~3,000)
• Presenting Sponsor logo on header of each page of SavorBlowingRock.com (60K unique visits last year)
• 2 tickets to Reserve Tasting
• 4 tickets to TASTE!
• Designated VIP Parking Spaces throughout festival
TASTE! Sponsor - $2,500
As the TASTE! event sponsor, your brand has premiere visibility with a predominately local audience. TASTE!
attendees will vary greatly in age, but all are lovers of good food, spirits, and music. The TASTE! party is one
of the kickoff events of the Festival. TASTE! is a food and beverage event featuring some of the best signature
dishes of area restaurants and beer, wine and spirits tastings accompanied by live music.
• Brand information and link from the TASTE! page on website (60k unique visits last year)
• Logo and link on SavorBlowingRock.com
• Prominent presentation of brand on all signage at TASTE!
• Display space for product or promotion at TASTE!
• Verbal recognition of brand in any announcements at TASTE!
• Sponsor logo in the Savor Blowing Rock Digest (Distr. ~3,000)
• 4 tickets to the TASTE! event
Event SponsorshipSeminars Sponsor - $200 per seminar
Seminars are held on the Thursday and Friday of the Festival. With several sessions, the sponsor of
these events has many opportunities for promotion to foodies. Perfect for food or beverage related
businesses. Examples of seminar topics include food & wine pairing, bourbon and bacon tastings,
craft beer and food pairings, varietals, and cooking classes.
• Brand information and link on SavorBlowingRock.com
• Logo signage at seminar
• Opportunity to open seminar with welcome remarks and info about your company
• Opportunity to give away branded items or offers to seminar attendees (have a table at the seminar)
• Sponsor recognition in the Savor Blowing Rock Digest (Distr. ~3,000)
We are open to other customizable sponsor benefits depending on each sponsor’s specific goals.
Event SponsorshipArt in the Park 2019: May 25, June 15, July 13, August 10, September 7, October 5
www.blowingrock.com/artinthepark
Started in 1962, Art in the Park is more than 50 years old! Located in downtown Blowing Rock, this
prestigious event is a six month series of juried outdoor fine art & craft shows for which hundreds of artists
apply each year. Thousands of visitors flood into the town of Blowing Rock to view and purchase
one-of-a-kind works. More than 35,000 attendees are expected through the season each year.
Demographics:
5,000+ Visitors Each Show, Seasonal Residents, and many visitors from Charlotte and Raleigh areas
Majority age range: 35-65; Annual household income: Greater than $75,000 a year
Bragging Right: A $10,000 dining table sold at last year’s show!
Presenting Sponsor – $5,000 (all 6 shows)
• The sponsor will receive top billing on an 8-foot event banner. Additionally, the event will be billed as
“(Your company name) Presents the 2019 Art in the Park Series”
• Top billing on all printed and on-line promotional materials which includes logo recognition on the
Art in the Park program and a link to your company website from the Art in the Park webpage
• Logo placement will be provided in the Chamber’s monthly and weekly newsletters, the Chamber’s
website, and on event posters
• Table for selling product or display of merchandise or promotional materials at all six events.
• Magnetic cling logo (36”x20”) on rear of event shuttle trolley for all 6 shows
Trolley Banner Sponsor - $300 per show
• Two spaces available per show (one on each side). Trolley used to shuttle guests to and from event for
all shows (Grommeted banners to be supplied by sponsor, 3’x12’)
• $300 per show x 6 shows = $1,800 for the season
• Seen ALL AROUND TOWN, as it transports visitors all day
Event Sponsorship2019 Concerts in the Park
• May 26
• June 16
• July 14
• August 11
• September 8
• October 6
https://blowingrock.com/concertinthepark/
Downtown Blowing Rock, Memorial Park
All concerts start at 4 pm
Free to attend, bring a blanket or chair
Presenting Sponsor – $2,000
• Covers the cost of all 6 shows
• Large signage at each event in the center of town at the Gazebo
• Announced throughout each event
• Logo included on all advertising (print & web)
• Opportunity to display your product in the park
• Opportunity to place a 10x10 promotional tent
Event SponsorshipJuly 26, 2019
www.symphonybythelake.com
The Symphony by the Lake at Chetola has long been considered the centerpiece of the summer season in
Blowing Rock. Each year, almost 4,000 attendees assemble on the surrounding lawn to enjoy music, food
and drinks under the open sky. An opening band entertains the crowd before the main symphony perfor-
mance. A spectacular fireworks display serves as the grande finale. The event was chosen as a Top 20 Event
by the Southeast Tourism Society.
The Symphony by the Lake at Chetola has become a must-do event of the summer season for all residents
and visitors. It can also be the highlight of the year for your business! There are many sponsorship op-
portunities available. Participation at any level offers a wonderful evening and an opportunity to meet and
greet new friends, clients and contacts. We already have several returning sponsors for this year’s event!
4,000 attendees each year
Audience Demographics:
Mostly affluent second home residents, locals, and corporate parties from Charlotte
In addition to sponsorships, many people purchase private tents under which they host private parties.
We setup the tent, tables and chairs for you.
You decorate, provide your own food/drinks, and invite your own guests to enjoy the party with you!
Event SponsorshipPresenting Sponsor - $15,000
The event will be referred to as “(Your Company) Presents Symphony by the Lake at Chetola.”
• Logo will appear with top billing in all print advertising, on the Symphony website, linked to the
Chamber’s website and in the monthly e-newsletter with a link to your website through the end of the
year.
• Your company will be recognized during the event introductions and one representative is invited to
serve as the Guest Conductor during the Symphony.
• Four banner placements provided by the Chamber: One vertical banner on the side of the main or-
chestra tent; one 3’ x 10’ banner at the entrance to Chetola Resort; one 3’ x 5’ banner at the Tanger gate
entrance; and one 3‘ x 5’ banner on the Chamber office building.
• Priority visibility and link on symphonybythelake.com homepage and Facebook page
• Full panel, high visibility advertisement in Symphony program
• Presenting Sponsor logo and listing in Symphony program
• Option to place promo material in audiophile giveaway bags (our highest paying customers)
• Complimentary 10’ x 20’ patron tent OR use of private gazebo next to stage with electricity and all tent
inclusions; 12 VIP parking passes; use of executive restroom trailer behind gazebo; 50 tickets
Contributing Sponsor - $5,000
• This promotional advertising opportunity will be limited to only two Contributing Sponsors.
• Billing logo will appear in all print advertising, on the Symphony website, linked to the Chamber’s
website and in the monthly e-newsletter with a link to your website through the end of the year.
• Your company will be recognized during the introductions.
• One 3’ x 5’ banner located near the main orchestra tent
• Priority visibility and link on symphonybythelake.com homepage and Facebook page
• Half panel advertisement in Symphony program
• Contributing Sponsor logo and listing in Symphony program
• Priority placement of a 10’ x 20’ patron tent on the main grounds of Chetola lawn, including 26 tickets
(one for a caterer if you choose), 24 chairs, 2 banquet tables with linens and 8 VIP parking passes
Entrance Banner and Program Sponsors - $1,500
A custom banner (3’ x 5’) will be created and hung at one of the two entrance areas (either Chetola Drive
or Tanger Gate Entrance). Also includes 10 tickets to the Symphony and a quarter panel advertisement in
the Symphony program. Limited space available - first come, first served
Event SponsorshipRetail Sponsor - $3,000
• Billing logo will appear in all print advertising, on the Symphony website, linked to the Chamber’s
website and in the monthly e-newsletter with a link to your website through the end of the year.
• Priority visibility and link on symphonybythelake.com homepage and Facebook page
• Full panel advertisement in Symphony program
• Retail Sponsor logo and listing in Symphony program
• Use of golf cart (must remain on pavement or gravel; not for use between hours of 7:00pm and the
completion of the fireworks. Subject to availability - prearrange with Chamber Staff)
• 4 VIP parking passes
• Parking spot for catering truck (subject to availability - prearrange with Chamber Staff)
• Option to place promo material in audiophile giveaway bags (our highest paying customers)
Patron Tent Decorating Award Sponsor - $300
Award to be presented during the concert by the sponsor to the winning patron tent. Up to two sponsor
spots available.
Chetola Bar Sponsor - $250
Area at top of tent provided for sponsor’s banner (must meet size and design specifications). Bar area lo-
cated adjacent to main entrance of Timberlake’s Restaurant with high visibility.
Trolley Banner Sponsorships - $250 each
Trolley used to shuttle guests from satellite parking at Food Lion and downtown parking decks, allowing
visibility along the shuttle route as well as at drop-off points inside Chetola and at Tanger. Two sides avail-
able for sponsor-provided banner (must meet size and design specifications). Four spaces available (two
sides of two shuttles).
Bathroom Sponsor - $300
You design a 3’ x 5’ banner and we will display it in front of our fancy
bathroom trailers. A great way to advertise your business in a fun new way to a captive audience! Three
spaces available.
Tent Patron - starting at $900 based on location and membership status
10’ x 10’ tents come with reserved space, tent, 12 chairs, 13 tickets (1 for caterer), 1 banquet table with
linen, 2 VIP parking passes and tent signage. Patrons are also recognized in the Symphony program.
There is a waiting list for this opportunity.
Have an idea not listed here? Contact us at 828.295.7851
Event Sponsorship2019 Blowing Rock Chamber
Awards Luncheon &
Annual Meeting
Presenting Sponsorship Opportunity - $1,500
The Blowing Rock Chamber of Commerce’s Annual Awards Ceremony and Luncheon will be held on Feb-
ruary 12th at location TBD. Registration and networking will begin at 11:30 a.m. and the program will start
promptly at Noon.
Presenting Sponsor Benefits:
• Your name will be displayed on all materials as “2019 Blowing Rock Chamber Awards Luncheon
Presented by ________”
• An entire reserved table, front and center at the luncheon with 8 free tickets
• Your name and logo on all event marketing including the press releases, Chamber website, Chamber e-
blasts (circulation 1,000+), Printed Event Program, Slideshow Presentation, and all Event Signage
Award Trophy Sponsorship - $250
Awards are given for the following categories and you can choose to sponsor the trophy for that category
• Commercial Renovation completed in 2018
• New Construction completed in 2018
• Best Customer Service
• Best Business Service
• Service to the Community
• Jerry Burns Ambassadorial Award
• Business of the Year
Trophy Sponsor Benefits:
• An opportunity to speak at the beginning of the luncheon to the attendees
• Two free tickets to the luncheon
• Your name and logo on all event marketing including the Program, Slideshow Presentation,
Press Releases and Signage
• Your name will also be displayed as “presented by” on the actual award, and we will invite you to present
the award at the luncheon. We will provide a script and allow you to share a few comments on behalf of
your company. (2 minute limit)
Event SponsorshipBlowing Rock Chamber of Commerce
2017 FACT SHEET
47,000
30
Brought
visitors to town with
festivals
new members
14,000
519
TOTAL
Distributed copies of
our Visitor Information &
Member’s Directory
MEMBERS
28
chamber partners
72 published
52
committee
meetings
member newsletters
7
ribbon
4,000
customized visitor info
packets mailed
cuttings
21 number of
chamber-hosted
festival days
2,145
DAYS each year
8 Business After Hours up from 1,770
last year!Chamber Contact Info
Mission Statement
To promote, protect and improve business through the cultural, social and economic development, growth
and sustainability of Blowing Rock while preserving the charm and character of the village.
Contact Information
PHONE NUMBERS
Main Office 828.295.7851 Toll Free 800.295.7851
Fax 828.295.7651
STAFF
Charles Hardin, Executive Director..............................................................HardinCE@BlowingRock.com
Loni Miller, Director of Membership Services & Art in the Park .........................Loni@BlowingRock.com
Sarah Goff, Director of Events.............................................................................Sarah@BlowingRock.com
Christine Lindsay, Social Media & Publications ............................................Christine@BlowingRock.com
Harrison Herbst, Office Manager & Information...........................................Harrison@BlowingRock.com
Chamber Hours
Monday–Saturday: 9:00am–5:00pm (except holidays)
ON THE WEB @...
BlowingRockNCChamber.com (member and relocation)
BlowingRock.com (tourism)
SymphonyByTheLake.com
BlowingRockWinterFest.com
SAVORBlowing Rock.com
BlowingRock.com/ArtinthePark
www.facebook.com/brncchamber
https://twitter.com/BR_Chamber
www.instagram.com/blowingrockchamberofcommerce
Blowing Rock Chamber of Commerce
PO Box 406 • 132 Park Avenue • Blowing Rock, NC 28605
P: 828.295.7651You can also read
