2020 Sponsorship Opportunities - AUSTIN, TX - SEPT. 15-17, 2020 - Spiceworks
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2020 Sponsorship Opportunities
AUSTIN, TX - SEPT. 15-17, 2020
SpiceWorld 2020 sponsor opportunities | spice.ly/sponsorspiceworld | p 1
SpiceWorld is a truly unique conference. Attendees are highly engaged and there’s a level of depth in the
conversations that you just don’t find at other events. We get better leads and higher conversion rates than
other more expensive, over produced technology shows. SpiceWorld is an absolute ‘must’ event for us.”
- Andy Klein, Backblaze
SpiceWorld: Where the IT Marketplace Comes Alive!
What do you get when you combine millions of tech buyers and hundreds of vendors getting their jobs done together? Spiceworks – the
place to be if you’re in the business of selling to IT. SpiceWorld is where Spiceworks comes to life offline.
Meet 1,500+ Tech Buyers Face-to-Face
SpiceWorld is not your average ho-hum IT conference: our conference breaks the typical event mold with a tech-rich agenda and direct
connections to 1,500+ tech buyers who are ready to learn about the latest tech trends, IT solutions, and best practices. With a full lineup of
parties and prizes it’s no wonder SpiceWorld has been called the “must-attend” IT conference by both tech buyers and vendors!
Build Your Brand and Customer Relationships
SpiceWorld sponsors enjoy unmatched exposure to B2B tech buyers, including:
• Pre-event communications via online and email promotions
? Contact us!
• On-site access to 1,500+ tech buyers via on-site experiences and conference happenings spice.ly/sponsorspiceworld
• Thought leadership and buzz via engagement opportunities
• Unique branding and relationships building via supplemental sponsorship opportunities
With the technical resources available from your The vendors were incredible - I made some great con- I enjoyed the vendor floor, and learning about
vendors, this is my favorite conference based on nections that we will be moving forward with. It seemed upcoming products. Less like they wanted to sell me
my ability to interact with and find solutions to real to be exactly what we were looking for, when we were a product and more like they were actually trying to
problems I have in the workplace.” looking for it. I look forward to coming back next year.” solve and retain my business.”
Troy Brazile,
SpiceWorld 2020 sponsor IT Director
opportunities | spice.ly/sponsorspiceworld | p 2 Jason Maxwell, IT Pro Maria Spaziani, Help Desk Tech
A Snapshot of the 1,500+ IT Buyers You’ll Meet at SpiceWorld
Looking for the type of tech buyers you’ll engage with at SpiceWorld 2020? Take a look at the stats of those who registered for the 2019 event.
COMPANY SIZE (BY # OF EMPLOYEES) INDUSTRY
1-19 16% 50-99 15% 250-499 15% 1,000+ 11%
IT Services 13%
Manufacturing 11%
20-49 7% 100-249 28% 500-999 8%
Healthcare 9%
Nonprofit 9%
Education 8%
Government 7%
Financial Services 6%
JOB TITLES TOP CATEGORIES Retail/Wholesale 4%
SpiceWorld attendees want to Energy/Power/Utilities 4%
Technical Business Owner /
Consultant / SI C-Level Management learn more about:
10% 8%
Construction 3%
Other
Help Desk Tech Consulting 3%
8%
7% • Security
• Networking Insurance 2%
• Cloud Engineering 2%
• Virtualization
Transportation 2%
• Automation
Telecommunications 2%
• Windows
• AI Entertainment/Media 1%
• IOT Real Estate 1%
Network / IT Director / • Soft skills Software 1%
Systems Admin Manager
32% 34%
Food/Beverage 1%
Hospitality/Travel 1%
Agriculture 1%
Legal 1%
Automotive 1%
Other 6%
SpiceWorld 2020 sponsor opportunities | spice.ly/sponsorspiceworld | p 3
SpiceWorld
Sponsorship Tiers Premier Diamond Platinum Gold Silver Bronze
Quantity 4 4 6 12 25 25
Custom-sized Exhibit 20 × 20 Exhibit Space 10 × 20 Exhibit Space 10 × 20 Exhibit Space 10 × 10 Exhibit Space 10 × 10 Exhibit Space
Space including: including: including: including: including: including:
• (2) 6ft tables • (2) 6ft tables • (1) 6ft tables • (1) 6ft tables • (1) 6ft tables • (1) 6ft tables
• 2 Black tablecloths • 2 Black tablecloths • 1 Black tablecloths • 1 Black tablecloths • 1 Black tablecloths • 1 Black tablecloths
Space Exhibit Space • 4 Chairs • 4 Chairs • 2 Chairs • 2 Chairs • 2 Chairs • 2 Chairs
• 1 Electrical outlet • 1 Electrical outlet • 1 Electrical outlet • 1 Electrical outlet • 1 Electrical outlet • 1 Electrical outlet
• Wireless internet • Wireless internet • Wireless internet • Wireless internet • Wireless internet • Wireless internet
access access access access access access
• 1 Trash can • 1 Trash can • 1 Trash can • 1 Trash can • 1 Trash can • 1 Trash can
Attendee
Engagement and 60-Minute Breakout Session × ×
Speaking
Demand Generation Sessions
30-Minute Tech Demo ×
Intent-Based Lead Prioritization × × × ×
Attendee
Engagement
Passport to Prizes Program × × × × ×
& Insight
Badge Scanners 6 4 3 2 1
Passes Full Conference Passes 18 15 12 8 6 4
Logo on SpiceWorld Website × × × × × ×
Description on SpiceWorld Website 100 word description 100 word description 80 word description 60 word description 40 word description 20 word description
Pre-Event Featured in Sponsor Spotlight Email
Exposure × ×
to Registrants
500k Media Impressions Pre-Event
× × ×
(90 Days Leading Up)
Brand Logo in Pre-Event Emails × × ×
Exposure
Welcome Bag Item × × × × ×
Logo on General Session Slides × × × × ×
Digital Wall Ad × × × × ×
Onsite
Logo on Conference Sponsor Signage × × × × × ×
Branding
Logo & Profile in Conference Mobile App:
• Logo & Company Description
• Contact Information × × × × × ×
• Social Media Details
• Post Documents or Links to Collateral
SpiceWorld 2020 sponsor opportunities | spice.ly/sponsorspiceworld | p 4
Attendee Engagement & Demand Generation Amplifiers*
Crank up your chances of making a real connection with tech buyers at SpiceWorld.
60-Minute, Day One Meetup 60-Minute Breakout Session 30-Minute Tech Demo
Want to meet with tech buyers at SpiceWorld in a Share your industry knowledge with attendees and Quick and to the point – that’s exactly what IT buyers
more informal setting? Sponsor a day one meet up on speak to how your product or service can crack the want! Share how your technology can help IT buyers
Tuesday, Sept. 15. code on complicated issues tech buyers face. solve key challenges or what new tech you have on
the horizon. Hint: IT buyers love live demos.
• Sponsor a 1 hour, day one meetup on Tuesday, • 60 minutes includes 5-minute set up before
September 15th presentation and 5-minute breakdown • 30 minutes includes 5-minute set up before
• Logo included in pre-event Community post to • One (1) full conference pass for your speaker presentation and 5-minute breakdown
promote the session • One (1) full conference pass for your speaker
• Session included as part of agenda
• Spiceworks to provide snacks and soft drinks; • Session included as part of agenda
additional catering options available
• Two (2) full conference passes
• Included as part of official agenda
*Speaker must be considered a technical expert. *Speaker must be considered a technical expert.
*Spiceworks will approve the topic. *Spiceworks will approve the topic.
*Recorded asset not included. * Recorded asset not included.
*Purchase of the above requires the purchase of an exhibit sponsorship package.
SpiceWorld 2020 sponsor opportunities | spice.ly/sponsorspiceworld | p 5
Pre-Event Outreach Campaign & Passport to Prizes
ABM Media Targeting Drive traffic to your booth, make connections with tech buyers, and enjoy the brand
visibility of a special call-out in the last SpiceWorld general session!
Engage with SpiceWorld registrants before the event and let them know more about
what you’ll be showcasing, drive thought leadership, and share how they can engage • Give away 1 prize during the closing general session at SpiceWorld.
with your brand before, during, and after the conference. Minimum $100 value
• Logo included in physical passport given to all IT professional attendees
• Spiceworks email to SpiceWorld registrants in the 90 days before the event
• Email send date based on booking date • Prize must be brought to conference on event day or shipped to our conference
partner prior to event
• 180K media impressions in the 60 days pre-event to businesses
attending the conference • Only available to Bronze sponsors - Passport to Prizes is included in Silver and
higher sponsorship tiers
*Purchase of the above requires the purchase of an exhibit sponsorship package.
SpiceWorld 2020 sponsor opportunities | spice.ly/sponsorspiceworld | p 6
Brand Booster Sponsorships*
Get tech buyers talking and kick up your brand presence at SpiceWorld.
SpiceWorld Party at Austin City Limits Scavenger Hunt App
Live IT up! One of the most anticipated (and talked about) parts of SpiceWorld is the Explore IT! Take tech buyers on a mobile app-based adventure and make lasting
rockin’ party at the world famous ACL music venue! With your company’s branding connections as they work towards victory!
sprinkled throughout the party, you’ll be the sponsor helping bring this shindig to life.
• Spiceworks to develop a custom scavenger hunt to take place in designated
• Spiceworks to determine theme, giveaway items, activations, menu, band/ SpiceWorld/Austin Convention Center footprint
entertainment, signage and branding approach, lighting, etc.
• Brand and the Spiceworks Content team will collaborate to create a maximum of
• Table at party on the covered porch with option to hand out swag and collect leads ten (10) tasks to be completed by attendees in the Scavenger Hunt application
(Sponsor must staff table. Badge scanner included.)
• Opportunity for brand to provide Welcome Bag Item specific to the
• Spiceworks to create trivia card to drive traffic to your table
Scavenger Hunt
• Specialty drink named after the sponsor. Logo included on specialty drink menu
• Spiceworks will provide brand-specific giveaway item to be given out at the start
signage
and completion of the scavenger hunt - up to $5,000.00 total
• Branded cups with sponsor’s one-color logo, in one print location, to be used for
specialty drink • Sponsor must provide one (1) grand prize item - minimum of $500.00 - to be
announced and received at Sponsor’s booth
• Logo on signage throughout the party
• Spiceworks will randomly select grand prize winner from participants who
• Shout out and special thanks at the party
completed the Scavenger Hunt
• Branded swag item to be placed on the center pieces on tables throughout the
event (Item to be determined and sourced by Spiceworks based on the party theme.)
• Four (4) full conference passes
• Brand mention in mobile push notification at the start of the party
SpiceWorld 2020 sponsor opportunities | spice.ly/sponsorspiceworld | p 7 *Purchase of the above requires the purchase of an exhibit sponsorship package.
Wednesday Night Happy Hour Post-event Happy Hour
Spice IT up! There’s no better way to cap off a full day of IT learnings than with an ice-cold Cheers to IT! As SpiceWorld wraps up, attendees end it on a high note with a cold one,
drink. Attendees end Wednesday on a high note with a cold one, reminiscing about the reminiscing on the great times they’ve had and the new friends they’ve met.
great day.
• Opportunity for the sponsors to place swag at bars
• Branded napkins at all bars in the Exhibit Hall during the happy hour • Logo on all happy hour signage and bar menus
• Logo on all happy hour signage and bar menus • Branded bottle openers with your logo available at all bars
• Branded koozies with your logo available at all bars • Balloons in your brand colors on all the happy hour bars
• Balloons in your brand colors on all the happy hour bars • Mention in mobile push notification at the start of the Happy Hour
• Opportunity for the sponsor to place swag at the bars • One (1) six foot table with linens and chairs
• Brand mention in mobile push notification at the start of the Happy Hour
*Purchase of the above requires the purchase of an exhibit sponsorship package.
SpiceWorld 2020 sponsor opportunities | spice.ly/sponsorspiceworld | p 8
SpiceWorld Live Stream Shuttle Sponsorship
Watch IT live! Bring SpiceWorld to tech buyers worldwide as the official live stream sponsor. Drive IT! Tech buyers need to get from point A to point B, right? Give them a lift to and
from SpiceWorld as the official shuttle sponsor.
• Exclusive sponsor of the SpiceWorld live stream
• Logo and mentions in all live stream promotions • Logo included on all shuttle sponsorship signage: at the shuttle
stops and on the shuttle schedule (printed and digital.)
• Opportunity for sponsor to run a contest to promote live stream attendance. Spiceworks
will randomly select winner from among those who attended the live stream • Logo and mention in all shuttle schedule promotions
• Shout out and special thanks from the general session stage • Logo on SpiceWorld branded bus window clings
• Opportunity for the sponsor to display a banner ad in the console and drive • Logo on branded headrests
to a landing page or asset • Opportunity for sponsor to provide branded t-shirts for the
• Opportunity for the sponsor to provide up to 3 additional assets to promote shuttle drivers to wear
within the console. Sponsor must provide prize, minimum $100 value
*Purchase of the above requires the purchase of an exhibit sponsorship package.
SpiceWorld 2020 sponsor opportunities | spice.ly/sponsorspiceworld | p 9
SpiceWorld Mobile App Lanyard Sponsorship
Help IT plan! Stay top-of-mind with tech buyers by sponsoring the SpiceWorld mobile Wear IT! Help tech buyers keep their badges close with a branded orange lanyard.
app. You’ll be the brand they see each time they check the conference agenda
and view maps of the convention center. • Logo on orange, SpiceWorld-branded lanyard
• Spiceworks to design and produce
• Logo on SpiceWorld mobile app splash screen
• Provides great brand visibility for photos ops!
• Opportunity for sponsor to provide copy for a push notification to all mobile
app users - 1 per day
• Rotating ad inside the mobile app to promote your SpiceWorld presence, drive traffic
to your booth, or promote a landing page
• Logo and thanks on all signage mentioning the mobile app
• Mention in all mobile app promotions (email, social posts, and Community posts.)
*Purchase of the above requires the purchase of an exhibit sponsorship package.
SpiceWorld 2020 sponsor opportunities | spice.ly/sponsorspiceworld | p 10SpiceWorld Energy: Coffee & Snacks Conference Bag Sponsorship
Keep IT energized! Be the brand that keeps tech buyers fueled up for the conference by Carry IT away! Be the brand that helps tech buyers tote their stuff around - both during
sponsoring the afternoon snack breaks, the coffee shops, and drink stations. the event and after they get home.
• Sponsor the coffee locations around ACC • Logo on the official SpiceWorld conference bag
• Branded coupons for free speciality coffee given to all attendees • Opportunity for the sponsor to provide a piece of swag to be included inside the bag
• Your logo on tabletop signage in coffee locations
• Logo on coffee sleeves at coffee shops and drink stations
• Branding on signage at snack tables
• Branded energy shots handed out during afternoon break
• Logo on signage and napkins at drink stations in the Exhibit Hall and outside breakout
rooms
*Purchase of the above requires the purchase of an exhibit sponsorship package.
SpiceWorld 2020 sponsor opportunities | spice.ly/sponsorspiceworld | p 11Caricature Sponsorship Charging Station Sponsorship
Draw IT! Be the brand that IT buyers remember by sponsoring the SpiceWorld Charge IT! Keep IT buyers and their devices powered up throughout the event by
Caricature – a digital caricature drawing with your logo. sponsoring the charging stations located throughout the Exhibit Hall and near walkways
and breakout session rooms.
• Branded signage at SpiceWorld caricature booth
• Sponsor logo on caricature drawings • Logo on all charging stations located throughout the Exhibit Hall
• Logo on signage at charging station tables in the back of all breakout session rooms
• Opportunity for sponsor to provide swag or collateral to be placed on the charging
station tables in the breakout session rooms
*Purchase of the above requires the purchase of an exhibit sponsorship package.
SpiceWorld 2020 sponsor opportunities | spice.ly/sponsorspiceworld | p 12Exhibit Hall Lounge Recharge Lounge Massage Sponsorship
Sponsorship Sponsorship Take the stress out of IT! Be the official sponsor of the
SpiceWorld massage station – where attendees can
Help IT catch up! Sponsor a funky, relaxed area in the Unwind IT! Help tech buyers take a moment to
get a quick shoulder massage and relax from those
exhibit hall where attendees can check their email or recharge away from the expo floor.
day-to-day IT challenges.
answer a quick phone call.
• Located between floors, away from the Exhibit Hall
• Logo on stress ball in your company color given out
• Located in Exhibit Hall • Logo on all signage in the Recharge Lounge. in the massage area
• Logo on all signage at the SpiceWorld Lounge in • Branded pillows on lounge furniture • Logo on all massage sponsorship signage
the Exhibit Hall
• Opportunity for sponsor to provide swag at • Opportunity for sponsor to provide branded t-shirts
• Branded pillows on lounge furniture Recharge Lounge location for the masseuses to wear
• Opportunity for sponsor to provide swag at Exhibit • Charging stations and soft music for a soothing
Hall lounge location environment
*Purchase of the above requires the purchase of an exhibit sponsorship package.
SpiceWorld 2020 sponsor opportunities | spice.ly/sponsorspiceworld | p 13Escalator Sponsorship Hotel Room Drop
Brand IT! Get your logo and message in front of every tech buyer with branding on the Keep IT comfy! Show tech buyers a warm welcome by dropping off some goodies
conference escalator, located in registration and leading to general and breakout sessions. to their hotel room during the conference. You’ll be able to share your message with
SpiceWorld attendees without the competition of dozens of other booths in the
• Logo on conference escalator strips Exhibit Hall.
• Spiceworks to design and produce
• Opportunity for sponsor to provide a swag item to be placed in the hotel room
one night during the conference
• 1,600 pieces needed. Item must be one piece or come pre-assembled
• This item can help reinforce your message for SpiceWorld, promote a contest, or
drive traffic to your booth
• Spiceworks to coordinate delivering the item to each hotel room
• Nights available: Tuesday or Wednesday
*Purchase of the above requires the purchase of an exhibit sponsorship package.
SpiceWorld 2020 sponsor opportunities | spice.ly/sponsorspiceworld | p 14Session Recording Seat Drop
Record IT! Want your session to live on as a digital asset after the event? Our Welcome IT! Drive traffic to your booth or promote your latest campaign by providing
professional video team can record your session at SpiceWorld. a cool piece of swag or collateral in attendees’ chairs during a general session.
• Spiceworks to record your breakout or tech demo session during SpiceWorld • Placement of your swag or handout on chairs during a general session
• Production and editing included
• Item provided by sponsor; 1,600 pieces needed. Item must be 1 piece or
come pre-assembled
• Available sessions for your seat drop are:
- Wednesday morning keynote
- Wednesday early afternoon keynote
- Wednesday late afternoon keynote
- Thursday afternoon keynote
- Thursday closing session
*Purchase of the above requires the purchase of an exhibit sponsorship package.
SpiceWorld 2020 sponsor opportunities | spice.ly/sponsorspiceworld | p 15Tech Buyer Testimonial Video Welcome Bag Item
Share IT! Get the most out of SpiceWorld with a video asset of tech buyers sharing Gift IT! Provide a swag item or piece of collateral for the official SpiceWorld backpack
testimonials about your product. given to all attendees at registration.
• 1-3 tech buyers recruited per video • Item can drive traffic to your booth, promote a contest, or be a fun swag item that
ties into your booth’s theme
• Creative brief and script provided
• 1,600 pieces total needed. Item must arrive pre-assembled and no larger than an
• Production and editing included
8.5x11 sheet of paper
• Only available to Bronze sponsors - Welcome Bag Item is included in Silver and
higher sponsorship tiers
*Purchase of the above requires the purchase of an exhibit sponsorship package.
SpiceWorld 2020 sponsor opportunities | spice.ly/sponsorspiceworld | p 16Post-Event Prioritization and Lead Generation Options*
Engage attendees and their businesses post-event.
Post-Event Intent Prioritization Post-Event ABM Lead-Gen Campaign
Prioritize IT! Let Spiceworks help prioritize your post-event Sales and Marketing efforts Expand IT! The technology buying process is complex and buying committees are
based on our unique intent-based capabilities! growing! Use Spiceworks to hone and build out your ABM target list from among the
businesses and buyers you met at SpiceWorld.
• Spiceworks will identify the businesses that were at SpiceWorld who are in-market to
buy your products and services • Partner with Spiceworks to generate new contacts in a variety of functions - Sales,
• Brand may prioritize lead list based on up to 2 of Spiceworks intent categories Marketing, IT, Finance, HR - from the businesses you met at SpiceWorld
*Purchase of the above requires the purchase of an exhibit sponsorship package.
SpiceWorld 2020 sponsor opportunities | spice.ly/sponsorspiceworld | p 17So you’re signed up for SpiceWorld – what’s next?
Send us the point of contact and your logo & company description!
1 Let us know who we should be working with for SpiceWorld so they don’t miss a beat.
Also, send over your logo in an .eps file & your company description as soon as you can to:
spiceworldsponsors@spiceworks.com & we’ll get your pre-event branding live.
Booth Selection: Coming Q2 of 2020
2 Your SpiceWorld sponsorship must be paid in full before you can select a booth
or gain access to the Sponsor Portal. Plan to pay your sponsorship invoice before
April 2020 to select your booth on time.
Sponsor Kick Off
3 We’ll be reaching out to officially kick off SpiceWorld planning early Q2 in 2020.
Until then, all we need is your logo and company description and you’re all set. To keep
up-to-date with SpiceWorld happenings, be sure to keep an eye on the SpiceWorld
website www.spiceworks.com/spiceworld/ and the SpiceWorld Community Group
community.spiceworks.com/spiceworld.
4
Contact Fields for SpiceWorld
Whether you order a lead scanner or participate in our Passport to Prizes program,
below are the contact fields that will be provided for lead generation opportunities.
• Full Name
?
• Company Name
• Job Title
Contact us!
• Work Address spice.ly/sponsorspiceworld
• Email Address
• Phone Number
SpiceWorld 2020 sponsor opportunities | spice.ly/sponsorspiceworld | p 18A taste of tech brands that have previously sponsored SpiceWorld. SpiceWorld 2020 sponsor opportunities | spice.ly/sponsorspiceworld | p 19
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