PEER PEER TO PROJECT - MCCAIN INSTITUTE
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PEER
PROTECTIVE TO PROJECT
PEER
VIOLENT 70% of students polled feared hate-based violence
EXTREMISM IS
and school shootings. More people have died or
been injured in mass school shootings in the
United States in the 18 years since college
ON THE RISE. freshmen were born than in the entire 20th century.
INTRODUCING
PEER TO PEER
The Peer-to-Peer: Protective Project empowers university
students to prevent hate- and school-based violence through
the development and deployment of dynamic campaigns that
produce measurable results.
The McCain Institute hosts a national competition where
university teams work with a faculty advisor to develop and
implement an initiative, product, or tool designed to reduce
hate- and school-based violence. Each team receives a $1,000
budget to produce a real campaign with measurable results.
The McCain Institute selects the top three teams to compete at
Arizona State University and win awards up to $5,000.
THE PEER TO PEER MODEL LEARNING TAKING ACTION SCALE
INSPIRING
STUDENTS TO
GET IN THE
ARENA “We read the news and
social media posts, we
“I have a chance to be
part of the solution
“I continue to counter
hate speech through
know hate, racism, through our P2P volunteering, spreading
fearmongering and campaign by engaging awareness and sharing
“P2P is a perfect example of how doing something real that requires risk and extremism exists, we just any of my peers who prevention strategies, co-
effort, seeing the real impact and power you can have, is one of the best ways don’t always know how to promote hate online or organizing trainings, and
to truly make a difference and has been life-changing.”
- P2P student participant help…how to get share baseless working on publications
involved.” information without tackling these topics in
verification.” order to bring about
change in society.”
COMPETITION TO FIND THE BEST
GRASSROOTS SOLUTIONS
ACCESS
campuses & communities
CONNECT
students to each other
& larger society
PROFESSORS
work to guide the students
offline
online
students impact students (P2P)
students resources strategies implement reduce hate & school-based violence
media
MOBILIZE STUDENTS
A PROJECT MANAGER to change attitudes, perceptions & behavior
oversees the process
P2P IMPACT
VIOLENCE
PREVENTION
AT SCALE
The Peer-to-Peer: Protective Project
builds off an existing P2P program
model that has become a truly amazing
approach to crowdsource hyper-local
prevention strategies and represents
community-based problem solving at its
best. Students participating in the P2P
700 10k
program have implemented over 700
campaigns on close to 400 different
universities in 76 countries and 40 U.S.
states reaching over 300 million people
through social media alone and earning CAMPAIGNS STUDENTS
over 650 local, regional, national and
international pieces of press.
Almost 10,000 students have
participated in P2P bringing their unique,
tech-savvy approach to the issues of
hate and violence becoming leaders,
influencers, ambassadors,
400 300M
entrepreneurs, and more. UNIVERSITIES PEOPLE
IMPACT PARTNERSHIPS In previous iterations, the P2P program has received financial as well as in-kind support from federal interagency partners including the Department of State, the Department of Defense, the National Counterterrorism Center, the Department of Homeland Security, the Department of Justice as well as private sector support from Facebook. Individual university teams have also enlisted the support of their academic institutions, government agencies and departments, local law enforcement, civil society, non-governmental organizations, faith-based groups, and educational partners from K-12 institutions.
PAST WINNERS
2020
FINALISTS
Results from the Spring 2020 Semester of the
Peer to Peer Protective Project Competition
The K.E.Y. program was developed to educate parents
Plan for Scale After Competition
MISSOURI
and teachers on Incel violence while bolstering protective
factors to prevent at-risk youth from adopting Incel views. ‣Apply for a DHS Youth Resilience Grant to
K.E.Y. accomplishes this through a collection of expand across Missouri and other select
STATE
educational resources, engaging lesson plans, and an states
interactive game for school-aged children. K.E.Y. ‣Connect with elementary school teachers,
normalizes the education of emotional intelligence and counselors, and parents in the community
UNIVERSITY
builds a sense of community and belonging to empower to support and endorse the campaign
youth to be equipped to face social situations in middle ‣Develop additional lesson plans,
school and high school. worksheets, and video game levels to cover
topics like conflict resolution, healthy
relationships, and working through
SPRINGFIELD. MO Impact During Competition
disappointment
‣Involve 5th graders as “K.E.Y. Captains” to
‣ Developed 3rd, 4th and 5th grade age and stage mentor peers
appropriate educational program ‣Create a downloadable application to
‣ Developed a video game to enhance education, support online game
provide the ability to play online with friends, and as a
way to develop behaviors that are contrary to violence
‣ Deployed 22 Agent Starter Kits with K.E.Y. worksheets
to students for testing and feedback
‣ 75% of students said they discovered internal strengths
they didn’t know they had after participating in K.E.Y.
Academy
‣ 75% of students said they learned new ways to cope
with their emotions after participating in K.E.Y. Academy
K.E.Y. Campaign - experiential learning program ‣ 100% of students said they would like it if they received
focused on teaching emotional intelligence, self- similar worksheets from their teacher after participating
concept, and healthy coping skills to third, fourth, in K.E.Y. Academy
and fifth-grade students. ‣ 100% of parents said the K.E.Y. website helped to
Facebook: K.E.Y. Campaign educate them on Incel violence
‣ Earned over 150,000 social media impressions click here to watch K.E.Y. video
Plan for Scale After Competition
ARIZONA Focused on engaging 16-26 year old men and women
through sharing stories on Instagram and Soundcloud of
STATE
reformed Incels that offer “a way out” of feeling trapped, ‣Establish partnership with mental health
hopeless, worthless or angry. Stories focus on shared services on ASU campus
human experiences, and using community to overcome ‣Collect more user generated storytelling
UNIVERSITY
hardships. content
‣Collect more stories from former Incels
‣Expand Soundcloud podcast library
‣Expand targeted ad campaign on YouTube
TEMPE, AZ Impact During Competition to increase engagement
‣Enhance marketing effort to encourage
students from other universities to share
‣Generated over 115,000 impressions on Instagram stories and become involved in campaign
‣Collected 13 stories and photo blogs to inspire empathy
‣Received over 750 total Likes on Instagram Stories of
people sharing their own genuine experiences
‣Encouraged target audience participation by
submitting questions to the campaign that could be
answered in a podcast
‣Created videos advertisements specifically targeting
the gaming channels on YouTube in response to the
crossover between the Incel and gaming communities
Incite Insight - promotes community, hopefulness,
and overcoming isolation in order to mitigate Incel
violence.
Facebook: INCITE INSIGHT
click here to listen to an Incite InsightJOHNS
Through a positive “Labels” video campaign, daily
outreach challenges encouraging one-on-one interaction Plan for Scale After Competition
with peers, and trivia nights focused on replacing harmful
HOPKINS
stereotypes and labels with positive ones, Connect to
Protect was able to mobilize their campus community ‣Implement Connect to Protect campus
and engage the majority of students who oppose hate- ambassadors to share “Labels” challenge
UNIVERSITY
based violence but are not currently active in raising across greater number of social networks
awareness or participating in prevention efforts. ‣Utilize Flash Trivia to expand trivia events to
surrounding universities
‣Establish Connect to Protect charter on
BALTIMORE, MD Impact During Competition campus in coordination with the Office of
Multicultural Affairs to garner further
support and inclusivity
‣ Produced “Labels” video campaign to address harmful
stereotypes, focus on positive personal attributes and
act as conversation starters
‣ Produced three online trivia events attended by 233
students
‣ Exceeded 164,000 total impressions
‣ Recorded 5% increase of students feeling like they
have a role in preventing targeted violence on campus
‣ Recorded 4% increase of students indicating
willingness to stand up against injustices
Connect to Protect - aims to eliminate ‣ Utilized Instagram Stories to create trivia questions
stereotypes and foster inclusivity by embracing centered on harmful stereotypes to help educate
and spreading labels of positivity. peers
‣ Utilized Snapchat to build one-to-one connections
Facebook: CONNECT TO PROTECT and create daily outreach challenges encouraging
students to engage friends on topics of positivity and
inclusion
click here to watch Connect to ProtectPANEL OF JUDGES 2020 RESULTS
Mark Green AND THE WINNERS ARE…
Executive Director of the McCain Institute for
International Leadership
Nicholas Rasmussen
Executive Director of the Global Internet Forum K.E.Y. Campaign
for Counterterrorism Missouri State University
Award: $5,000
Rick Shangraw Video Link: K.E.Y.
President of Cintana
Education
David Gersten
Acting Director of the DHS Office of Targeted
Violence and Terrorism Prevention Incite Insight
Arizona State University
Kim Dozier Award: $3,000
CNN Global Affairs Analyst Video Link: Incite Insight
Beth Goldberg
Research Program Manager of Jigsaw at
Google
Connect to Protect
Sofia Gross
Public Policy Manager for Johns Hopkins University
Snap Inc. Award: $1,000
Video Link: Connect to ProtectPARTNERSHIP HOW YOU CAN HELP We need your help to expand the program to 20 universities (10 each semester) The Peer 2 Peer program’s total annual budget is $450,000 which includes: ‣The full cost of 20 schools participating in the project; ‣The McCain Institute’s staff expertise, and travel; ‣A competition, including scholarship awards; ‣Grant management and administrative cost
THANK YOU.
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