PLMA2021 Live From Chicago! - A trade show as dynamic as the industry itself - Private Label Manufacturers Association
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PLMA 2021
Live From Chicago!
A trade show as dynamic
as the industry itself
PLMA’s Private Label Trade Show
November 14-16
Presented by the Private Label Manufacturers Association
A trade show
as dynamic as the
industry itself
PLMA 2021
Live From Chicago!
on producing store brands almost Kitchenware
exclusively. Families and school children are now
• Regional brand manufacturers that spending more time at home cooking
produce private label products for and entertaining together. Cookware and
specific demographic markets. bakeware are an integral part of that
PlMa is back! • Large, nationwide manufacturers of changing domestic lifestyle and retailers
This November, the PLMA private label show in grocery and other channels are adding
store brands across a range of food and
will return to its traditional format in Chicago store brand SKUs for a wide array of kitchen
non-food product categories who supply
with all the dynamism and vitality of an essentials, tools and gadgets to meet the
a multiplicity of retail chains and channels
in-person event. Retailers, wholesalers and growing demand.
in the U.S. and internationally.
other visitors will once again be able to see, organized to maximize your time • Major retailers and wholesalers that run
taste, smell, feel and experience products Conveniently located at Chicago’s their own manufacturing facilities and
Foodservice
first-hand and engage in the treasure hunt Rosemont Convention Center, which is Millions of consumers over the past year
that’s such a big part of our annual event. provide store brands for themselves and,
minutes from O’Hare International Airport discovered the rewards of creating their
in a few cases, for other chains as well.
Private label is and surrounded by many leading hotels own restaurant-style cuisine at home with
stronger than ever and restaurants, the 2021 PLMA private hot ProduCt trends products from their favorite supermarkets.
label trade show is concentrated into Store brand items that support home cooking store brand lines to leverage this
In the face of the most extreme shifts in two days of show time. The show floor is Products! Products! Products! combine grocery and foodservice items that fast-growing market.
grocery purchasing ever seen in the U.S., divided into separate halls so visitors can More than anything, the PLMA trade show appeal to consumers’ newfound appetites
store brands grew by double digits in 2020 easily find specific exhibitors and their is about products, and we make every effort for meal kits and components, ready-to-cook international products from
and maintained their dollar and unit market products. The North Hall and Sky Hall are to put the spotlight on products in all kinds menus, and restaurant quality dishes to go.
near and far
devoted to food, snacks and beverages of categories. We are especially mindful Products with an international flair are
shares across all outlets. while the South Hall features health of products emerging from hot consumer- sustainable Packaging booming across the U.S., bringing greater
In figures provided exclusively to PLMA by and beauty, household and general centric trends, such as the following: Shoppers love packaging convenience excitement and color to retail shelves. At the
NielsenIQ, during 2020, private label dollar merchandise. The headquarters hotel is and portable packaging for food on-the-go, show, retailers and wholesalers will be able
the adjacent Hyatt Regency O’Hare, site but they also want what's good for the to find a wide range of domestic as well as
sales in supermarkets increased by 13.2%, of the show’s daily special programs and environment, including source import manufacturers and suppliers
or $8.5 billion; and in the mass channel, presentations. reduction, fewer plastics, more of authentic international-style
which consists of mass merchandisers, recycled materials and newer foods—and even nonfoods—
discounters and club stores, among other Meet the exhibitors sustainable technologies. throughout the show floor,
Attendees can manage and strategize with A host of packaging trade
formats, sales grew by 11.7%, or $8.1 Exhibitors are PLMA member manufacturers as well as in the several
their buying teams, many of which include suppliers will be at the
and suppliers who are private label experts dozen special pavilions
billion. The improvement for unit volume category managers, and supply chain and
that operate in literally thousands of show to demonstrate
packaging staff, in a familiar and natural representing suppliers
in the two channels was also robust: in product categories across every food and the latest practices from various countries.
setting and network with executives from all in sustainability.
supermarkets, units sold were ahead 7.1%, nonfoods department—from center store
sectors of the retailing industry. In particular,
and in mass, units moved up 8.2%. groceries and beverages to fresh, frozen announcing
there will be countless opportunities to create
and refrigerated, as well as personal care Flavors and
Kara Sheesley of NielsenIQ, added that as new, mutually beneficial business relationships
and cosmetics, OTC, baby care, health and
PlMa global:
with store brand manufacturers, trade ingredients our exclusive online
“proof that purchase of private label was wellness, household and kitchen products, healthy lifestyle The food and beverages
suppliers and service providers. It also affords trade show option
ingrained in U.S. consumer behavior, fully pet care, housewares, outdoor and leisure, Plant-based, free-from, and CBD, among consumers sought last
a unique opportunity to work with old and new Complementing the in-person
and more. They supply products for other better-for-you product attributes, year embraced familiar,
99% of households bought private label partners to develop products and promotions
virtually every private brand program in the private label trade show in
continue to be areas building a loyal comforting flavor profiles and
last year. And compared to 2016, there are that will increase store brand sales. November, PLMA will offer PLMA
country’s supermarket, mass merchandiser, following among health-conscious shoppers ingredients, as well as new and
13% more private label items on shelves wholesale club, dollar, drug chain, in all demographics who are seeking adventurous experiences. In 2021, Global, an online event to be held in
We’re expecting more than 5,000 visitors January 2022. PLMA Global will permit buyers
now across all grocery retailing.” convenience, specialty, housewares, wellness solutions. For example, U.S. sales both trends are continuing. Whether driven
and the 2,000 exhibitor booths will represent from around the world who could not travel
DIY, and online channels and platforms. of plant-based foods increased by double by nostalgia, ethnic heritage, superfoods,
She said 23% of all grocery dollar sales thousands of high-quality private label to Chicago to connect with exhibitors through
digits in 2020, bringing the market to functional beverages or special diets, a host
products across every food and non-food video calls, business card exchanges, and
in 2020 landed in the private label column, category. PlMa members fall into several $7 billion. Private label products featuring of flavors and exotic ingredients have gone
any of these “healthy” attributes are in high other communications tools. Buyers who
including 78% of sales in the value broad classifications: from niche to mainstream, and great private
demand by retailers of all sizes throughout label products start with great ingredients. visit the November 2021 show will also be
channel. When all channels are counted, • Large national brand manufacturers
the country. able to use PLMA Global, enabling them to
that utilize their expertise and excess
it's estimated last year's record store brand follow up with exhibitors they met or planned
plant capacity to supply store brands. Pet Care
sales totalled $200 billion. beauty & Cosmetics to meet. Plus: PLMA Global will remain fully
• Manufacturers that specialize in During 2021, some $110 billion will be accessible to all retailers and wholesalers
particular product lines and concentrate Private label cosmetics and self-care spent on pets in the U.S., including $44
are burgeoning categories for innovative through April 2022. See back cover for
billion on pet food and treats, and $23 billion more details.
offerings that dovetail with an increasing on supplies and OTC medicine. Among
SAFETY FIRST focus on self-expression by consumers. drivers: pet food premiumization, growing
The Convention Center, in collaboration with the Rosemont Department of Public Alcohol-free skin products are particularly awareness of healthy ingredients, custom-
popular, while those that can engage register now!
Safety, health professionals and PLMA, will be implementing best practices at made pet food and more sustainable pet
younger shoppers—especially the Instagram e-mail visitors@plma.com or
the venue to provide a safe and secure environment for trade show participants. food. And pet adoptions boomed during the
and TikTok generation—are in big demand. telephone (212) 972-3131.
pandemic. Retailers are expanding their
All state regulations and trade show mandates must be followed and will be
NOV. 14-16 • CHICAGO
updated as needed. Be assured that PLMA will provide essential updates in
regard to safety protocols and all related concerns on a timely basis as the show
approaches.
Welcome to the PLMA Family
A Unique Organization for a Unique Industry Schedule-at-a-Glance
With more than 4,500 member companies worldwide, Sunday, November 14
PLMA is the only industry organization devoted entirely Registration 12noon – 7pm
to promoting the interests of store brands. Through its
Seminars and Workshops 2pm – 4pm
year-round programs and publications, PLMA gives
members and industry professionals Monday, November 15
the contacts and services they need to compete Registration 7:30am – 6pm
effectively in today's marketplace. Keynote Breakfast 8am – 9am
Show Location Show Floor Open 9am – 6pm
PLMA’s 2021 Private Label Trade Show will be held Tuesday, November 16
at the Rosemont Convention Center, only 10 minutes Registration 7:30am – 4pm
from Chicago's O'Hare International Airport. Retail Trends Breakfast 8am – 9am
Conveniently located within walking distance or short Show Floor Open 9am – 4pm
shuttle bus rides from major hotels, the convention
center provides exhibitors with an easy-to-reach, PLMA’s Online Show Preview helps pre-registered
efficient venue for trade shows. visitors locating products and suppliers as of thirty days
prior to the beginning of the show. Once the show
Express Check-In starts, the Show Preview turns into the mobile-friendly
All visitors must pre-register for the show and will Show Navigator, which is then accessible to all visitors
receive admission credentials in advance and can over a dedicated WIFI network.
use Express Check-In upon arrival at the show.
PLMA’s New Product Expo displays the latest
Seminar Program product innovations submitted by exhibitors. It is the
To help show attendees get the latest industry trends, ideal preparation before starting to walk the
PLMA offers a special seminar and speakers show floor.
program. This includes Sunday seminars and
workshops, the Monday Keynote Breakfast PLMA's Annual Salute to
and the Tuesday Retail Trends Breakfast. Excellence Awards showcase the
Consult the Official Program Guide or latest product innovations from
Online Show Preview for this year’s leading retailers as judged by an
independent panel of consumers
presentations
and industry experts.
PLMA Live!
PLMA Global
Visitors to the show can keep up with
Visitors are invited to
industry news and trends prior to the
participate in a one-of-a-kind
show and throughout the year by
virtual event in January 2022,
watching PLMA Live! which is video
that will bring together the
streamed at www.plmalive.com. PLMA
largest collection ever of
Live! also offers special trade show
briefings during the show through the
use of large screen monitors located in key
intersections of the Rosemont Convention Center. private label suppliers and retail
buyers. Video conferencing tools, a meeting
scheduler, and other digital features, will enable visitors
to fully engage in a virtual environment.
PLMA 2021
Live From Chicago!
Private Label Trade Show • Nov. 14-16
Presented by the Private Label Manufacturers Association
630 Third Avenue, New York, NY 10017 • Telephone: (212) 972-3131
Fax: (212) 983-1382 E-mail: visitors@plma.com www.plma.com
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