POETRY PUBLISHING GUIDE - BY TELL TELL POETRY A comprehensive resource to help poets self-publish.

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POETRY PUBLISHING GUIDE - BY TELL TELL POETRY A comprehensive resource to help poets self-publish.
POETRY PUBLISHING GUIDE
   A comprehensive resource to help poets self-publish.

                 BY TELL TELL POETRY
POETRY PUBLISHING GUIDE - BY TELL TELL POETRY A comprehensive resource to help poets self-publish.
POETRY PUBLISHING GUIDE
Copyright © Tell Tell Editing, 2018

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POETRY PUBLISHING GUIDE - BY TELL TELL POETRY A comprehensive resource to help poets self-publish.
TABLE OF CONTENTS

      Prologue                                 4

      What’s Up with Copyright                 5

      What’s Up with Formatting a Collection   7

      What’s Up with the Order of My Poems     8

      What’s Up with Fonts                     11

      What’s Up with Editing                   12

      What’s Up with Blurbs                    14

      What’s Up with the Platform              22

      What’s Up with Marketing                 32

      What’s Up with Hosting Readings          35
      What’s Up with Taxes                     40

      Poetry Self-Publishing Checklist         42

      Testimonials                             44

TELL TELL POETRY SELF-PUBLISHING GUIDE              3
POETRY PUBLISHING GUIDE - BY TELL TELL POETRY A comprehensive resource to help poets self-publish.
PROLOGUE
      When we first published, we didn’t know the first
      thing about the publishing world. How the heck were
      we supposed to reach out to readers? How were we
      going to get people excited about our work? How we
      were going to order our poems? After a lot of trial
      (and a lot of error), we found a plan that helped us
      publish easier. And now we want to share that same
      plan with all of you!

      You don’t have to publish your poetry alone. When
      you collaborate with a team like Tell Tell Poetry, the
      entire process is simplified. From getting a custom
      cover design to hearing what’s up with pen names,
      we can help you with the entire process. ISBNs? We
      got you. Copyright? Yep. Offending your family with
      your memoir poetry? We might not be able to help
      you with that one, but we’ll listen to your woes.

      If you have issues with any of these steps, email me
      directly at hello@telltellpoetry.com and I’ll help you
      where you left off.

TELL TELL POETRY SELF-PUBLISHING GUIDE                         4
POETRY PUBLISHING GUIDE - BY TELL TELL POETRY A comprehensive resource to help poets self-publish.
WHAT’S UP WITH COPYRIGHT

      This is usually the last step in the process, but we’re going to talk about it first, so we can help you calm down
      a bit. Publishing can be scary, so we want you to stay safe from the beginning.

                                                                          copyright lasts the life of the author in addition
                 If you’re self-publishing, submit your work for
        PRO                                                               to seventy years after their death if the work was
                 copyright after the design stage before it goes to
         TIP                                                              created after January 1, 1978. Literary works,
                 print. It’s $55 and super simple. You won’t regret it.
                                                                          performing arts, visual arts, motion pictures, and
                                                                          photography are just some of the types of works
      WHAT IS IT?
                                                                          that may be copyrighted.
      The U.S. Copyright Office states that, “copyright is
      a form of protection provided by U.S. law to authors                IS IT NECESSARY?
      of ‘original works of authorship’ from the time the
                                                                          According to Writer’s Digest, you do not need to
      works are created in a fixed form.” Generally, the
                                                                          copyright your manuscript before submitting it to
      copyright lasts the life of the author in addition
                                                                          publishers. It’s important to remember that your
      to seventy years after their death if the work was
                                                                          work is automatically protected under copyright
      created after January 1, 1978. Literary works,
                                                                          law without formal registration once you write it.
      performing arts, visual arts, motion pictures, and
                                                                          However, it is necessary to register your writing
      photography are just some of the types of works
                                                                          with the Copyright Office to enforce the exclusive
      that may be copyrighted.
                                                                          rights through litigation. Just remember that you
                                                                          must fill out an application with the U.S. Copyright
      WHAT IS IT?
                                                                          Office, submit a copy (online) or copies (mail) of
      The U.S. Copyright Office states that, “copyright is                your work, and pay a $55 fee* when registering your
      a form of protection provided by U.S. law to authors                work (single-author only).
      of ‘original works of authorship’ from the time the
                                                                          *Your particular submission may require more money, but the standard submission
      works are created in a fixed form.” Generally, the                  payment is $55.

TELL TELL POETRY SELF-PUBLISHING GUIDE                                                                                                                      5
POETRY PUBLISHING GUIDE - BY TELL TELL POETRY A comprehensive resource to help poets self-publish.
WHAT DOES IT MEAN FOR                                     required information as you submit your application
      SELF-PUBLISHED AUTHORS?                                   online. It may take six to ten months for the U.S.
      Since the copyright initially belongs to the author       Copyright Office to process your application and
      of the work, self-published authors already have          issue you a certificate. However, as long as your
      copyright on their writing. Keep in mind that while       work is deemed copyrightable, the “effective date
      applying a copyright notice to a work (the copyright      of registration” is the date the Office “received
      symbol (©) or the word “Copyright,” the copyright         the completed application, correct payment, and
      owner’s name, and first year of publication) has          copy(ies) of the work being registered in acceptable
      not been required since March 1, 1989, it may have        form. You do not need to wait for a certificate to
      “practical and legal benefits.” However, according        proceed with publication.”
      to the U.S. Copyright Office, “placing a copyright
      notice on a work is not a substitute for registration.”
                                                                  PRO          Wait until you have the final version of your book
      So basically, if you want to put a copyright symbol          TIP         before you submit it to the copyright office.
      next to your work, you have to actually submit it for
      copyright, yeah!

      Notes: I would suggest that, just to be safe, you
      submit your work for copyright before you publish it.

      HOW DO I APPLY?

      You can register your manuscript online by visiting
      the U.S. Copyright page. Once there, simply fill out
      the application. You will then pay the $55 filing fee
      to the Copyright Office (for a single-author work).       Bibliography

      Next, you will need to upload an electronic copy of       Francis, Scott. “Should You Copyright Your Book Before Submitting It?” The
                                                                Writer’s Digest, March 27, 2008. http://www.writersdigest.com/tip-of-the-day/
      the manuscript or mail two hard copies. If mailing        should-you-copyright-your-book-before-submitting-it
                                                                U.S. Copyright Office. “Copyright Basics.” copyright.gov, 2017. https://www.
      hard copies, the online system will create a shipping     copyright.gov/circs/circ01.pdf
      slip for you to send with the manuscripts and they        U.S. Copyright Office. “I’ve Submitted My Application.” copyright.gov, 2017.
                                                                https://www.copyright.gov/help/faq/faq-what.html#certificate
      must be sent within thirty days of the date on the        U.S. Copyright Office. “Welcome to the eCO (electronic Copyright Office) Single
      shipping slip. The system will prompt you for all         Application Tutorial.” copyright.gov, 2017. https://www.copyright.gov/eco/eco-tu-
                                                                torial-single.pdf

TELL TELL POETRY SELF-PUBLISHING GUIDE                                                                                                              6
POETRY PUBLISHING GUIDE - BY TELL TELL POETRY A comprehensive resource to help poets self-publish.
WHAT’S UP WITH FORMAT TING
      A COLLECTION
      Formatting a collection can be the most stressful        REMINDERS
      part of self-publishing. What happens if you get         • Always check the publishing platform of your choice.
      the margins wrong? How do you update the table             They usually have guidelines that will help you format
      of contents? How do you make sure you have the             your collection.
      poem titles on the proper pages? We have a simple        • Make sure you’re designing the cover and spine properly
      solution that you can work with if you want a 6”         • Make sure you add a copyright symbol only after you
      x 9” collection. Keep in mind that this is a pretty        submit your work for copyright
      standard format, but if you want a strange design or     • Make sure you update the table of contents (ToC)
      a different design, email us and we can help you get       whenever you add new poems in. To get the poems added
                                                                 properly, make sure that you go to Format > Style and
      it sorted out.
                                                                 use a single header style for all your poems. This is how
      If you want to work with the 6” x 9” format,               Microsoft Word will know how to categorize each poem.
                                                                 Once you have your header style set, click on the title of
      download our formatting guide, paste your poems in
                                                                 each poem and then click on the style you want. This is
      it, and upload that to the self-publishing platform of     usually easily accessible from the style pane
      your choice. If you have any issues, email us at         • Depending on your version of Microsoft Word, you
      hello@telltellpoetry.com and we’ll help you out.           can access this from the references pane. Click on
                                                                 the refresh symbol to update the ToC. Check to make
                                                                 sure that all the styles were properly applied and that
                                                                 you didn’t miss any poems. If there are still errors, you
                                                                 may want to strip the styles from the titles and redo it
                                                                 to make sure they’re in properly.

TELL TELL POETRY SELF-PUBLISHING GUIDE                                                                                        7
WHAT’S UP WITH THE ORDER OF
      MY POEMS
      “Because a collection of poems is sequential, not simultaneous like visual art, and even though many readers don’t read the
      poems in order, understanding a book’s design is a way to deepen one’s experience of the book.” –Natasha Sajé

      CHOOSE YOUR SIZE                                                          and why. Remember that you’re making a path for
                                                                                the reader. This handy guide will help you find that
      How many poems do you have?
                                                                                path! Below are various ways you can arrange your
      1-35: Publish a chapbook-length work                                      manuscript so that each poem reads more powerful
      35-55: Publish a full-length collection                                   and the book reads cohesive.
      55-125: Publish a full-length
                                                                                THE BOOK IS A POEM
      The ideal length really depends on your work. There
      are manuscripts with thousands of pages, and there                        One way to think about ordering is to consider the
      are some with very few pages. Choose your best                            book as one poem. So, first consider how you would
      poems, your most cohesive poems, and your                                 want “the poem” to open and end.
      brilliant poems. The length doesn’t matter as much                        Most collections begin with an intriguing poem—
      as the quality. We promise.                                               much like how most poems open with a first line
                                                                                that really pulls the reader into the world of the
      MAKING A PATH                                                             poem. Take Airea D. Matthews’ “Rebel Prelude,”
                                                                                Jennifer K. Sweeney’s “Abandoning the Hives,” or
      You’ve taken such great care with each poem and
                                                                                Nicole Sealey’s “Medical History.” Keep in mind
      now it’s time to order them for the manuscript.
                                                                                that the first poem sets the tone for the rest of
      Perhaps what’s most important here is that the
                                                                                the collection, so it’s probably best to open with
      order is deliberate. In other words, make sure that
                                                                                your strongest poem. After you do this, let’s skip
      you are intentional in your arrangement. You should
                                                                                ahead all the way to the last poem since we’re
      be able to explain to someone how it is ordered

TELL TELL POETRY SELF-PUBLISHING GUIDE                                                                                                 8
creating a skeleton of sorts here. In the most            work best for your collection or would a slower
      satisfying collections, the first poem and last poem      unraveling work?
      have a dialogue. This dialogue does not have to
      be overt, but there should be some awareness of           GETTING READY
      the evolution that’s happened in the collection. In
                                                                Many poets find that it helps to physically print the
      the previously mentioned collections, there are
                                                                poems off before arranging them. Erin Coughlin
      soft echoes in the final poems of themes and/or
                                                                Howell (Every Atom) says, “Both times, it helped
      language from the first poems. The reader should be
                                                                me to print them all out and step back and look at
      able to revisit that first poem after reading the last
                                                                the poems as if they were paintings at an exhibition.
      poem and see it through an additional lens.
                                                                Which would have interesting conversations
      If the book is one poem, will there be stanzas            together? How would I like readers to come upon
      (sections)? Most contemporary collections employ          them? What should be fresh in a reader’s mind for
      sections and function in differing ways.                  this poem?” Cynthia Atkins reflects on her process,
      It’s important to think about the reader and how          “Literally and physically placing on the floor or
      you want them to feel when reading the collection.        wall to see them is really helpful too—themes and
      For example, Mary Ruefle doesn’t include any              threads that connect some poems show up. A
      sections in her collections. This can have a spell-like   beginning, middle, and end for scaffolding and then
      effect on the reader—once they’re hooked, there’s         building from within.”
      no going back. It also communicates a sense of
      urgency in that there’s no breath in the collection.      WAYS OF ORDERING
      This lack of sections works really well with Ruefle’s
                                                                By Theme
      work since she is incredibly imaginative and tends to
      always read urgent.                                       Perhaps the most popular way to order a collection
                                                                is by theme. Raquel Vasquez Gilliland says, “I’ve
      Sections, like stanzas, can provide natural
                                                                only ordered a manuscript once but I had secret
      indications of time progression. They can also be
                                                                personas for each section. ‘Clay’ was Eve (as in
      used to indicate a shift in tone, theme, form/style,
                                                                Adam) for instance. So, when separating the Great
      or speaker. Just remember your reader and how
                                                                Poem Pile I’d think ‘oh, that’s such an Eve poem.
      you want them to feel. Do you want them to feel
                                                                And this is definitely Lilith.’ It helped.”
      your poems are urgent or do you want there to be
      a more meditative effect? Does a crush of poems

TELL TELL POETRY SELF-PUBLISHING GUIDE                                                                                  9
By Narrative                                             I arranged the handful of autobiographical poems to
                                                               present a narrative, but I left out poems that would
      Another approach is to arrange poems by a
                                                               confuse the narrative.”
      narrative and/or speaker(s). Anne Champion
      suggests, “If I can find a narrative thread, I often     Other poets bring in other artistic elements, like
      like to give an order to my book that follows that.      music. Michael Schmeltzer says, “I feel like ordering
      To give an example, in my upcoming book, a series        a book is like a soundtrack to a movie. You can let it
      of poems to iconic women in history, Part One is         accentuate an arc to the book. Where do you want
      called “Staggering Blooms” and it’s about women          the emotional swells, the climactic moments, the
      who people marveled at for various reasons, like         soft peace, etc.?”
      Annie Oakley or Josephine Baker. Part Two is called
      “The Most Terrible Thing” and it’s about tragic and      BE DELIBERATE
      terrifying women, like Sylvia Plath or Aileen Wuornos.
                                                               There’s a fine line between obsessing over the
      And Part Three is called “Only Our Bones Obey By
                                                               order and being deliberate with the arrangement of
      Breaking” and it’s about political women and women
                                                               your collection. You may have to try out a couple
      who resisted, like Meena Kamal or Nina Simone.
                                                               ways of ordering before you find the one that best
      Those links helped me create a tapestry of odes,
                                                               complements the collection’s theme and tone.
      elegies, and personas to honor by foremothers.”
                                                               Natasha Sajé highlights this wonderfully—“The
      Narrative and speaker arrangements may also lend
                                                               poet must use convention, but not be used by it, in
      themselves to a chronological structure.
                                                               order to create a free flow of energy through the
      Structuring a collection around form or style is         book, clearing clutter and making the space inviting,
      another method. Beth Ann Fennelly posits, “…I            yet not dictating the path so much that the reader
      tried to sculpt a more directive order, adding new       cannot reenter with a sense of discovery. Poets who
      poems when they seemed to provide structure,             trust their readers make their book’s structure a
      taking out the most stylistically extreme.” She          partnership, an invitation to find bliss.”
      goes on to say, “I removed a sestina, for example,
      because it was the most obviously patterned
      poem, and removed a rhymed sonnet but left in            Bibliography
      an unrhymed one. Instead of spacing my blank             Fennelly, Beth Ann. “The Winnowing of Wildness: On First Book Contests and
                                                               Style.” The Writers Chronicle, October/November 2003.
      verse dramatic monologues throughout the book, I
                                                               Sajé, Natasha. “Dynamic Design.” The Structure of Books of Poems.” The Iowa
      gathered (ghettoized?) them into their own section.      Review 35, no. 2 (2005): 149-162.

TELL TELL POETRY SELF-PUBLISHING GUIDE                                                                                                       10
WHAT’S UP WITH FONTS
      A weird font combination is one of the fastest ways to make your book look amateur. If you want to get a
      professional design all by yourself, use one of our favorite font pairings to make it a little easier.

           T e l l T e l l’ s F av o r i T e F o n T C h e a T s h e e T

                    “Typography is two-dimensional architecture”
                  – Hermann Zapf, creator of Palatino, Optima and Zapfino

               Bauer Bodoni                           Italian Old Style
         “I sound my barbaric yawp over           “I sound my barbaric yawp over
              the roofs of the world.”                 the roofs of the world.”
                10pt / 13.5 leading                      10pt / 13.5 leading

             Century Old Style                             Baskerville
          “I sound my barbaric yawp over           “I sound my barbaric yawp over
               the roofs of the world.                  the roofs of the world.”
                10pt / 13.5 leading”                      10pt / 13.5 leading

                   Garamond                                Excelsior
            “I sound my barbaric yawp over       “I sound my barbaric yawp over
                 the roofs of the world.”             the roofs of the world.”
                   10pt / 13.5 leading                  10pt / 13.5 leading

                     Electra                                  Miller
           “I sound my barbaric yawp over         “I sound my barbaric yawp over
                the roofs of the world.”               the roofs of the world.”
                  10pt / 13.5 leading                    10pt / 13.5 leading

                    Minion                                  Janson
          “I sound my barbaric yawp over          “I sound my barbaric yawp over
               the roofs of the world.”               the roofs of the world.”
                 10pt / 13.5 leading                    10pt / 13.5 leading

                     Bembo                                  Palatino
         “I sound my barbaric yawp over          “I sound my barbaric yawp over
              the roofs of the world.”                the roofs of the world.”
                 10pt / 13.5 leading                    10pt / 13.5 leading

                      Sabon                                   Goudy
         “I sound my barbaric yawp over            “I sound my barbaric yawp over
              the roofs of the world.”                  the roofs of the world.”
                10pt / 13.5 leading                       10pt / 13.5 leading

TELL TELL POETRY SELF-PUBLISHING GUIDE                                                                           11
WHAT’S UP WITH EDITING
      There’s no substitution for a qualified editor, but there are some errors that you might be able to keep an eye
      out for on your own. Below is a list of the most common errors we see while editing. Scan your manuscript to
      make sure you aren’t making these mistakes. Have a question? Email us at hello@telltellpoetry.com and we’ll
      get you some help.

      LIE VS LAY                                               COMMA AFTER COORDINATING
                                                               CONJUNCTION WHEN IT STARTS
      Lay means to put something down, and it always           A SENTENCE
      includes a direct object. Someone or something has
                                                               A comma is not needed after a coordinating
      to do the laying.
                                                               conjunction when it starts a sentence. You
            Chickens lay eggs.                                 should only place a comma before a coordinating
            Kallie laid her keys down.                         conjunction when it joins two independent clauses.
            I lay the book on the table and ran.

                                                                    Incorrect: So, we will go to the mall.
      Lie means to rest or recline, and it does not need a
                                                                    Correct: Mary and I need clothes, so we will go to
      direct object.                                                the mall.

            Kallie lies on the floor.
            The apple lies on the floor.                       NOT CAPITALIZING PROPER NOUNS

      Lay can also be the past tense of lie.                   Always check that proper nouns (e.g., Frisbee,
                                                               Dutch, etc.) are capitalized.
            Yesterday, Kallie lay on the floor.
            Yesterday, the apple lay on the floor.

TELL TELL POETRY SELF-PUBLISHING GUIDE                                                                                   12
NOT CAPITALIZING KINSHIP NAMES WHEN
      THEY TAKE THE PLACE OF PEOPLE’S NAMES
      (SEE CMOS 8.36)

      Mom loves to dance.
      My mom loves to dance.
      It’s true that Mom loves to dance.
      What should I do, Father?

      CAPITALIZATION IN POEMS

      If you are choosing to capitalize the first word of
      every line regardless of whether it begins a new
      sentence, make sure you support that and carry it
      through the entire poem.

      If you are using sentence case by only capitalize
      proper nouns and the first word in every new
      sentence, make sure you carry it through.

      You don’t have to keep the poem punctuation
      similar through every poem, but you should make
      sure that if you choose to incorporate a certain
      punctuation style in a single poem, you keep it
      consistent throughout the entirety of that poem.

      VERB AGREEMENT WITH NONE

      None can be either singular or plural. If it’s singular
      (not one) use a singular verb (none has known). If
      it’s plural (none of the ballplayers have known) use a
      plural verb.

TELL TELL POETRY SELF-PUBLISHING GUIDE                          13
WHAT’S UP WITH BLURBS
      In its most basic sense, a blurb is part of the text       finding the right blurbs is a bit like finding the right
      featured on your book’s back cover or on your              soundtrack to your life—everyone has their own
      book’s website. There are two main types of blurbs:        perfect mix. When you start pulling together your
      1. blurbs you write or the publisher writes describing     blurbs, you’ll want to find the right mix of information
      the book, and 2. blurbs other like-minded (but             and exaltation. You’ll want to reach out to authors
      perhaps better known) authors or publications write        you admire, and, maybe even more importantly,
      praising your work.                                        authors whose readers you want to attract.

      Most book lovers have spent significant time
                                                                 WHAT MAKES A GOOD BLURB
      wandering through the stacks of a library, browsing
      the shelves of a shop or the “You Might Also Like…”        For such a pervasive element of publishing, blurbs
      section of an online bookstore, trying to decide           take a lot of heat. Some writers (Camille Paglia,
      what to read next. There are many ways a book can          Jennifer Weiner, even George Orwell) have
      nab our heart (and our spending money) at first            accused blurbs of becoming hyperbolic parodies
      glance. One way, of course, is the book’s front            of themselves. Your challenge, should you choose
      cover. We’ve been told, though, not to judge a book        to accept it, is to find a blurb that showcases the
      solely based on its pretty face. So how else can we        merits of your book without sounding obsequious.
      see if a book is for us? Often, we explore the flipside,   Below are a few insights we’ve gathered on what
      turning the book over and reading what we find there.      makes a good blurb, a blurb so respectable it is
      Usually, we find a summary of the book followed by,        immune to even Orwell’s harshest critiques.
      or sometimes preceded by, praise from other writers
                                                                 Concerning blurbs you and your publisher
      or publications. That text (both the summary and the
                                                                 are writing:
      praise) is what we call a book’s “blurbs.”
                                                                 • A good blurb does more than quote the collection.
      Blurbs are there to showcase the praise your                 You can pull a word or phrase, but the blurb should be
      book has won from others and to reassure readers             more than an excerpt. A good blurb will both distill
                                                                   and contextualize the work.
      that your book is the book for them. Blurbs are
      both a tiny synopsis and a stamp of approval, an
      endorsement that a book is worth buying. The art of

TELL TELL POETRY SELF-PUBLISHING GUIDE                                                                                      14
• A good blurb avoids hyperbole and overblown                       They escape to Tiburon, South Carolina—a
         comparison to legendary writers. As tempting as it                town that holds the secret to her mother’s
         is, do not compare yourself to Shakespeare, Milton,
         or Chaucer unless such a comparison is at the very                past. Taken in by an eccentric trio of black
         heart of your creative project (a retelling of Paradise           beekeeping sisters, Lily is introduced to their
         Lost set in a mall in 21st century Southern California;           mesmerizing world of bees and honey, and
         The Canterbury Tales written entirely in linked haikus).
                                                                           the Black Madonna. This is a remarkable
       • A good blurb uses active, engaging language.                      novel about divine female power, a story
         Every word should pull us in, and every word must
                                                                           that women will share and pass on to their
         pull its weight.
                                                                           daughters for years to come.
       • A good blurb articulates complexities. Look at a
         few poetry book blurbs and you’ll see chains of            Now let’s look at a poetry collection’s blurb and see
         descriptives, itemizing qualities often in direct
                                                                    the same skills in action. For poet Alex Dimitrov’s
         opposition to one another. You can use your blurb to
         show off the many different emotional resonances           2017 Together and by Ourselves, the blurb doesn’t
         your work achieves. (See the blurb below for a great       pull a single word from the main body of the book.
         example of this.)                                          Instead, rich, evocative language is used to set the
                                                                    scene for the driving questions behind Dimitrov’s
      Consider the following blurb for Sue Monk Kidd’s
                                                                    poems and to hint at the craft elements the poet is
      2002 novel The Secret Life of Bees. Notice how it
                                                                    most interested in putting in conversation over the
      pulls a choice word or two from the book to give us
                                                                    course of his book:
      a taste of the writer’s wit and character-building
      diction, but then zooms out to tell us about the                     Together and by Ourselves, Alex Dimitrov’s
      setting, the protagonist, the inciting incident and                  second book of poems, takes on broad
      the central conflict of the book.                                    existential questions and the reality of
                                                                           our current moment: being seemingly
              Set in South Carolina in 1964, The Secret
                                                                           connected to one another, yet emotionally
              Life of Bees tells the story of Lily Owens,
                                                                           alone. Through a collage aesthetic and a
              whose life has been shaped around the
                                                                           multiplicity of voices, these poems take us
              blurred memory of the afternoon her
                                                                           from coast to coast, New York to LA, and
              mother was killed. When Lily’s fierce-
                                                                           toward uneasy questions about intimacy,
              hearted black “stand-in mother,” Rosaleen,
                                                                           love, death, and the human spirit. Dimitrov
              insults three of the deepest racists in town,
                                                                           critiques America’s long-lasting obsessions
              Lily decides to spring them both free.
                                                                           with money, celebrity, and escapism—

TELL TELL POETRY SELF-PUBLISHING GUIDE                                                                                       15
whether in our personal, professional, or           long followed on Facebook (Kaveh Akbar) and asked
              family lives. What defines a life? Is love ever     him over email if he’d consider “blurbing” her first
              enough? Who are we when together and                collection of poems. She included her own blurb of
              who are we by ourselves? These questions            her 2017 book VALLEYSPEAK (see above for how
              echo throughout the poems, which resist             to write one) to give Kaveh a sense of her work.
              easy answers. The voice is both heartfelt           Kaveh accepted and wrote the following blurb:
              and skeptical, bruised yet playful, and always
                                                                         Excellent poets build their own ecologies
              deeply introspective.
                                                                         in which to work, and Cait Weiss Orcutt is
      Concerning blurbs others write in praise of                        an excellent poet. In VALLEYSPEAK, she
      your book:                                                         gives us Los Angeles as an entire ecosystem.
       • A good blurb is able to encapsulate the world of the            The flora: lilies, fields of concrete, dry
         book in language that leaves the reader wanting to              chunks of bark in a girl’s hand. The fauna:
         explore that topography for him, her, or themselves             hummingbirds, insects with names like
       • A good blurb isn’t too long or extreme in its praise.           Consuelo, Miranda, and Rachel, and two
         A few compliments go a long way. What’s more
                                                                         sisters growing up in the middle of it all,
         important is substantive details in style, setting and
         poetic concerns                                                 fishing ‘whole futures from stank / waters.’
                                                                         Orcutt has, with great generosity and formal
       • A good blurb is written by authors or publications
         you, as a writer and reader, respect                            precision, given us a map to this land of her
                                                                         making, to the home she’s (re)discovered
      Of course, you can write a book and then sit back
                                                                         there. Home—that’s the nucleus around
      waiting for your dream authors to review it, but
                                                                         which all these poems orbit. ‘What a race /
      most poets reach out to their ideal “blurbers” as
                                                                         of pretending, // to think anyone gets away.’
      soon as their collection gets accepted by a press
      for publication. Your ideal blurber can be someone
                                                                  ASKING FOR BLURBS
      you’ve had some contact with before (a university
      professor, a friend of a friend, an editor at a             It’s all well and good to know what makes a good
      magazine you’ve had work accepted at, an author             blurb from a writer you admire, but how do you get
      whose readings you’ve attended and talked with              a blurb from that writer in the first place?
      afterwards) or someone you feel bold enough to              The first step of asking for blurbs is deciding who to
      contact via email or social media. For example, poet        ask. Consider who you already know and who seems
      Cait Weiss Orcutt reached out to a writer she’d             receptive to contact. Pull out a piece of paper or

TELL TELL POETRY SELF-PUBLISHING GUIDE                                                                                     16
open up a fresh document file and write down the          Ask more people than you’ll need. If you’re aiming
      names of anyone who has authority on the topic            for three blurbs—a standard goal—consider asking
      of writing. Consider former professors and writing        ten people. You can always use the extras for your
      teachers, family friends who’ve authored books,           own website, your book page and your publisher’s
      local writers you might be able to cross paths with       press materials.
      at an upcoming reading or charity event. If you’re
                                                                Be prepared to be turned down every now and then.
      drawing a blank, sign up for an upcoming workshop
                                                                Remember, it probably isn’t personal—it simply takes a lot
      or conference where you’ll be able to write directly
                                                                of time and effort to read a book and blurb it in a creative
      under a poet you admire for an afternoon, a
                                                                and memorable fashion, and most writers won’t commit
      weekend or even a semester. The goal is to get an
                                                                to a writing job unless they know they can do it well.
      author you admire to know you and like you well
      enough to agree to read (and then, ideally, to blurb)     And of course, once you’re published, return the blurbing
      your book.                                                favor. Writing blurbs and book reviews is a crucial
                                                                component to being part of a literary community.
      If you’re more comfortable on the online space
      than in person, you can also spark friendships with       Speaking of book reviews…
      writers over on Twitter. You’ll want to develop some
      kind of rapport before asking for a blurb, so be sure     BOOK REVIEWS AS BLURBS
      you truly and honestly admire the writer you are
                                                                You don’t have to reach out to specific authors
      trying to befriend and that you can explain how
                                                                to get blurbs. Reviews are an excellent source of
      your writing has been impacted by their own work.
                                                                read-made blurbs. Think of how movies often use
      Once you’ve chosen your ideal blurbers, reach             reviews. How many times have you seen “You’ll
      out via email and explain why you feel your ideal         laugh until you’ll cry,” –The New York Times up on
      blurbers will be able to encapsulate your book in         the preview screen? Most of us won’t get that level
      their blurb. Articulate what it is about their style or   of press reception for our poetry collections, but
      thematic concerns that finds company in your book.        we may very well have our book reviewed in at least
      Make sure you put your writing into conversation          a few smaller publications, journals, and blog posts.
      with your ideal blurbers’ bodies of work. Not only        You can pull quotes from any review of your work to
      will this show them that you honestly understand          use as a blurb.
      and value their creations, you’ll also pique their
                                                                But if you don’t have your book reviewed yet, how
      interest as readers, ideally enough to get them to
                                                                can you change that?
      take a look at your collection.

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HOW TO GET REVIEWS                                         GET REVIEWS AND USE THOSE REVIEWS ON
                                                                 THE BACK OF YOUR BOOK
      If you want to use reviews for your blurbs, be
      warned: you’ll have to send your manuscript or             If you want to use reviews, you’ll have to send your
      advanced review copy (ARC) to reviewers about 6            unpublished (or advanced review copy (ARC) to
      months before your desired publication date. Be sure       reviewers about six months before your desired
      to query journals and magazines to make sure they          publication date. Why? You’ll want enough time
      have space to review your book and to alert them to        to add the reviews to the back of the book before
      the arriving package. You’ll want to start reaching out    it’s published.
      early so that journals and magazines can synchronize       Remember that not all places will publish a review
      their review to appear around the same time your book      of your poetry. Even if they agree, they might have
      hits shelves and online bookstores. If you’re already      a limited staff or a full publication schedule, so don’t
      behind in reaching out, though, there’s still hope. Many   feel disappointed if you don’t get as many reviews as
      journals and magazines will consider printing reviews      you’d like.
      of books up to two or three years after th book’s
      publication date. Inquire widely. Send your book to any
      journal or magazine that expresses interest. After all,
      just one review can alert hundreds if not thousands of
      readers to your poetry collection and may just help you
      sell a few more books—and all it takes is one review to
      get a blurb you can use in promoting your book.

      Remember that not all places will publish a review of
      your poetry. Even if they agree, they might have a
      limited staff or a full publication schedule, so don’t
      feel disappointed if you don’t get as many reviews as
      you’d like.

      To find a list of publications that review poetry,
      check out the exhaustive resources over at Poets
      and Writers.

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POPULAR MAGAZINES THAT REVIEW POETRY

      Yes Poetry                                    Clash Media
      editor@yespoetry.com                          clashmediainc@gmail.com
      Currently closed to submissions               Submissions read on an ongoing basis
      http://www.yespoetry.com                      https://yesclash.com

      Electric Literature                           Glass Poetry
      https://electricliterature.submittable.com/   editor@glass-poetry.com
      submit/53043/essays                           Stephanie Kaylor, reviews@glass-poetry.com
      Currently closed to submissions               Submissions: March 1 through March 31
      https://electricliterature.com                http://www.glass-poetry.com

      The Nervous Breakdown                         The Bookends Review
      postmaster@thenervousbreakdown.com            info@thebookendsreview.com
      Currently closed to submissions               https://thebookendsreview.submittable.com/submit
      http://thenervousbreakdown.com                Submissions: May 1 to August 31
                                                    December 1 to January 31
      Nomadic Press
                                                    http://thebookendsreview.com
      Michaela Mullin, msmullin@nomadicpress.org
      Submissions: January 1 to February 28         Split Lip Magazine
      https://www.nomadicpress.org                  kellyflynnwrites@gmail.com
                                                    http://www.splitlipmagazine.com/submit
      Luna Luna Magazine
                                                    Submissions: FREE submissions during the months
      editor@lunalunamagazine.com
                                                    of December, February, April, June, August,
      http://www.lunalunamagazine.com
                                                    and October.
      Submissions read on an ongoing basis
                                                    TIP JAR submissions only during the months of
      https://caper.submittable.com/submit
                                                    January, March, May, July, September,
      Deaf Poets Society                            and November.
      thedeafpoetssociety@gmail.com                 http://www.splitlipmagazine.com
      Submissions read on an ongoing basis
      www.deafpoetssociety.com

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JMWW                                                Boston Review
      Jen Michalski, jen.michalski@gmail.com              review@bostonreview.net
      Submissions read on an ongoing basis                Submissions read on an ongoing basis
      https://jmwwblog.wordpress.com                      https://bostonreview.submittable.com/
                                                          submit/55328/nonfiction-and-book-review-essays
      Barrelhouse
      yobarrelhouse@gmail.com                             Borderlands
      Submissions read on an ongoing basis                borderlandspoetry@gmail.com
      https://www.barrelhousemag.com                      Submissions period: Fall/Winter issue:
                                                          March 30 to June 30
      Largehearted Boy
                                                          Spring/Summer issue: September 15 to December 15
      boy@largeheartedboy.com
                                                          http://www.borderlands.org
      Submissions read on an ongoing basis
      http://www.largeheartedboy.com                      Literary Hub
                                                          info@lithub.com
      Maudlin House
                                                          Submissions read on an ongoing basis
      Submissions read on an ongoing basis
                                                          http://lithub.com
      https://maudlinhouse.net
                                                          Poetry Matters
      Quail Bell Magazine
                                                          Submissions read on an ongoing basis
      submissions@quailbellmagazine.com
                                                          http://readwritepoetry.blogspot.com
      Submissions read on an ongoing basis
      http://www.quailbellmagazine.com                    Portland Book Review
                                                          info@portlandbookreview.com
      Tarpaulin Sky
                                                          Submissions read on an ongoing basis
      editors@tarpaulinsky.com,
                                                          http://portlandbookreview.com
      reviews@tarpaulinsky.com
      Submissions read on an ongoing basis                The Rumpus
      https://tarpaulinsky.com                            lyz@therumpus.net, abigail@therumpus.net,
                                                          poetry@therumpus.net
      Boxcar Poetry Review
                                                          Submissions read on an ongoing basis
      https://boxcarpoetryreview.submittable.com/Submit
                                                          http://therumpus.net
      Submissions read on an ongoing basis
      http://www.boxcarpoetry.com

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Screaming With Brevity                                                              DESPITE ALL THESE OPTIONS, THOUGH:
      http://www.screamingwithbrevity.com/contact-2                                       WHAT TO DO IF YOU DON’T HAVE A BLURB?
      Currently closed to submissions                                                     Perhaps you’re all ready set to print and you simply
      http://www.screamingwithbrevity.com                                                 do not have a blurb. Let’s say you don’t have time to
      Foreword Reviews                                                                    cultivate relationships with ideal blurbers on Twitter,
      ebooks+magazine@forewordreviews.com                                                 to attend a weekend workshop on some lush college
      https://publishers.forewordreviews.com/reviews                                      campus, to mail out “review copies” of your book to
      Submissions read on an ongoing basis                                                a dozen journals hoping they bestow upon your book
      https://www.forewordreviews.com                                                     generous, glowing praise. What do you do now?

                                                                                          Remember at the start of this section, we discussed
                                                                                          the most straightforward blurb—the blurb you
                                                                                          and your publisher to write summarizing a book’s
                                                                                          concerns, immersing the audience in its setting,
                                                                                          articulating the traditions the collection calls into
                                                                                          play (e.g., High Romanticism, Language Poetry,
                                                                                          humorous narrative, Confessional poetry). This
                                                                                          blurb can save the day when all other blurbs fail.
                                                                                          Spend time crafting a blurb that really translates
                                                                                          the magic of your collection. Do not worry about
                                                                                          reviews and praise. If you and your publisher do
                                                                                          your job well writing this single back-cover blurb, all
                                                                                          those outside laurels will eventually come.

      Bibliography
      Dwyer, Colin. “Forget the Book, Have You Read This Irresistible Story on Blurbs?”
      NPR.org. 27 September 2015. https://www.npr.org/2015/09/27/429723002/
      forget-the-book-have-you-read-this-irresistible-story-on-blurbs
      Penn, Joana. “How to Write Back Blurb for Your Book,” The Creative Penn.com.
      16 November 2010. https://www.thecreativepenn.com/2010/11/16/how-to-write-
      back-blurb-for-your-book/

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WHAT’S UP WITH THE PL ATFORM
      Choosing a platform first will save you from a
      headache later on. Once you know which company
      you want to work with, you’ll be able to properly
      format the interior of your collection. Let’s look at
      some popular options.

               LULU                         KDP

              BLURB                        BOOK
                                           BABY

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LULU
      AN EA S Y-TO-U S E S EL F-PUB L I S H IN G P L AT F O R M

      FEATURES            • Supports Word document or            • Publishes eBooks, but doesn’t go
                            PDF uploads                            through Amazon KDP. If you want
                                                                   to publish an eBook and distribute
                          • Allows single book printings, so
                                                                   it using Amazon, you’ll have to
                            authors can pay to receive only
                                                                   go with a platform that has a
                            one copy of each book. There is
                                                                   connection with Amazon KDP
                            no minimum order requirement.
                                                                 • Provides author services such
                          • Provides extensive knowledge
                                                                   as paid reviews through trusted
                            base that includes articles, video
                                                                   companies like Kirkus and
                            tutorials, and forums to help you
                                                                   promotional author videos
                            learn how to create, publish, and
                            sell a print or eBook                • Provides print books on demand
                                                                   so authors don’t have to carry
                          • Provides free tools so you can
                                                                   stock, or have piles of their own
                            create your print or eBook,
                                                                   books sitting around
                            ISBNs, and distribution to online
                            retailers (although both Lulu and    • Provides author discounts on
                            third-party retailers will take a      large volume orders
                            commission upon sale)
                                                                 • Allows immediate eBook
                          • Supports the creation and sale of      publication
                            your book directly through Lulu,
                                                                 • Crafts high-quality covers
                            with the option to distribute to
                            other online retailers as well       • Does not charge a
                                                                   distribution fee
                          • If you publish and are assigned an
                            ISBN through Lulu, you will be
                            unable to publish through another
                            company, so if you wanted to
                            publish a hard cover on Lulu and a
                            soft cover on Blurb, it would be a
                            no-go

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LULU                (CON’T)
      AN EA S Y-TO-U S E S EL F-PUB L I S H IN G P L AT F O R M

      THINGS              • If you use a Lulu-provided ISBN,
      TO NOTE               you give Lulu exclusive
                            publication rights
                          • Support team is nearly impossible
                            to connect with
                          • Pays royalties to the bank or
                            PayPal, so it’s easy to get paid out
                          • Does not support matte covers on
                            paperback books

      ROYALTIES          65-Page Poetry Collection                 Book List Price: $14.95
      AND
                         6" x 9" Trade Paperback                   Base Price:     -$2.55
      PRICING
                         Self-created Cover                        Lulu Share:      -$1.94
                         Black and White Interior
                         Glossy Cover                              Royalty: $10.46 per sale
                         60-lb paper
                         $2.55 Per Book
                         Total for 60 books: $138

                         If you sell on Amazon, Barnes & Noble, or Ingram, you’ll make a little less. The distribution
                         fees will be around $7 per book and Lulu would take a $0.40 share. So you might be able to
                         make $1-$2 if you sell most of your books through Amazon.

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KDP
      AM AZON’S S E L F-PUBL I SHI N G P L AT F O R M

      FEATURES            • Provides free “do-it-yourself”          THINGS      • Does not support hard
                            option, which will get you              TO NOTE       cover distribution
                            distribution to Amazon, Amazon
                                                                                • Has easy to reach
                            Europe, Kindle, the KDP
                                                                                  support services
                            storefront, and more,
                            through the free expanded
                            distribution program                    ROYALTIES   For a 65-page poetry book
                          • Provides free tools for cover and       AND
                            interior design setup                   PRICING     Black and white

                          • Offers paid editing, layout, design,                List Price: $14.95
                            and marketing services
                                                                                Amazon Fee and Base Price:
                          • Claims to offer “some of the
                            highest royalties in the industry.”
                                                                                -$8.13
                            You get 60% through Amazon or
                            Amazon Europe and 80% through
                            the KDP storefront                                  Royalty: $6.82 per book sold
                            (note: there is still a fixed fee for
                            each sale, which will depend upon
                            the specifics of your book)
                          • Prints books on demand
                          • Provides free resources on
                            self-publishing, including articles,
                            and a blog
                          • Supports “member orders,” orders
                            for your own book, costs only the
                            fixed and per-page price, plus
                            shipping and handling, meaning
                            KDP takes no extra fees on these
                            orders

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KDP             (CON’T)
      AM AZON’S S E L F-PUBL I SHI N G P L AT F O R M

      PRICING               (For standard trim sizes, books must be between 24-440 pages. For custom trim sizes,
                            books must be between 24-220 pages.)

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BLURB
      A SEL F-PUBL I S HI N G PL ATF ORM F O R A R T B O O K S

      FEATURES            • Experts available                   THINGS          • Beautiful interface
                                                                TO NOTE         • Easy-to-use-platform
                          • Easy PDF uploader
                          • Supports large files (up to 2MB)                    • Great for art books, trade books,
                                                                                  and magazines
                          • Online previewer makes it easy to
                            review book before printing                         • Only supports distribution
                                                                                  through Amazon
                          • Supports fixed-layout eBooks
                                                                                • Expensive shipping costs
                          • Supports PDF and ePub version
                                                                                • Mediocre matte cover
                          • Layout tools including
                                                                                  (if using a dark cover)
                            BookWright, Adobe InDesign
                            Plug-In, PDF to book, Adobe                         • Manufacturing can be expensive
                            Lightroom, Blurb for iPhone
                                                                                • Takes around 4 months from the
                            and iPad, and online photo
                                                                                  sale date to get paid
                            book support
                                                                                • Best for art books
                          • Supports pre-sell
                            through Kickstarter

      ROYALTIES          64-page poetry manuscript               Royalties:
      AND
                         Softcover book                          List Price – (base unit cost + listing
      PRICING
                                                                 fee + 15% of List Price)
                         Black and white printing
                         $3.99 per book

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BOOKBABY
      BE AUTI FUL ART B OOK S

      FEATURES            • Takes care of formatting and                     • Print book costs $199 for
                            sends you a proof for approval                     global distribution
                          • Offers a 100% money-back                         • Client must order at least 25
                            satisfaction guarantee                             copies to complete distribution
                          • Provides free access to                          • eBook distribution costs $249 +
                            “BookShop,” a personal online                      $29 for an ISBN
                            storefront for authors that allows
                            you to make more in royalties by
                            bypassing retail middlemen           THINGS      • Hefty distribution fee
                                                                 TO NOTE     • Expensive eBook distribution fee
                          • Offers free services, allowing
                            authors to upload retail-ready
                                                                             • Doesn’t allow pick-and-choose
                            ePub files
                                                                               distribution so if you choose
                          • Takes no commission on net                         Global Distribution, you book can
                            eBook sales                                        appear in all of the stores listed
                                                                               (Amazon, Barnes & Noble, etc.)
                          • Supports chats with customer
                            service agents who are                           • Pays authors out via PayPal,
                            self-publishing experts                            deposit (with US bank account),
                                                                               or check
                          • Provides shipping on most
                            book orders                                      • Supplies ISBNs for $19 and
                                                                               requires exclusive rights
                          • Has largest distribution network
                            of retail stores for any                         • Only supports orders of
                            self-publishing service                            1 book or 25+
                          • Offers marketing services
                          • Prints books on demand               ROYALTIES   Most titles will generate between
                          • Doesn’t take a selling fee,          AND         10%-30% royalties
                            which can mean more profit           PRICING

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SAMPLE BUDG ET AND ROYALT Y
      BREAKDOWN
      LULU                                                        KDP

      If people purchase your book through Lulu                   If people purchase your book through KDP

      List Price                     $13.50                       List Price                  $13.50
      Manufacturing Cost            -$8.50                        Manufacturing + fees        -$7.55
      Net Profit		                   $5.00                        Royalty                      $5.95
      Lulu Commission                -$1.00
      Royalty                        $4.00

      If people purchase your book through a wholesaler           If people purchase your book through Amazon’s
      (like Amazon)                                               Expanded Distribution feature, which places the book
                                                                  on third-party bookstores, online retailers, libraries,
      You determine the wholesale price that you set for the
                                                                  and distributors. Learn more about KDP’s
      wholesaler and they will sell your book at whatever price
                                                                  distribution options on their website.
      they want. You will always earn the same revenue for each
      print book sold by that retainer.                           List Price                  $13.50

      Wholesaler Price                   $7.90                    Manufacturing + fees       -$10.25

      Manufacturing Cost            -$5.50                        Royalty                      $3.25

      Lulu Commission               -$0.40

      Royalty                        $2.00

      (These examples were taken directly from Lulu’s
      discussion board. Check out their website for more info
      and to check your prices against their price examples).

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SAMPLE BUDG ET AND ROYALT Y
      BREAKDOWN (CO N’T)
      BLURB                                                             BOOKBABY

      Royalties are 80% of list price minus 30% fee                     Global Print on Demand Set up Fee: $299

      List Price                       $13.50                           Direct-to-reader Print on Demand Fee $299

      Fees                             -$6.75                           List Price                $13.50

      Royalty                            $6.75                          Fees                      -$9.45

       • Blurb is quite expensive, so the likelihood that your          Royalty                    $4.05
         book will be able to be listed for as low as $13.50 is a bit
         of a stretch.                                                  • Bookbaby notes that most books will generate
                                                                          between 10% and 30% of the book price in royalties.
                                                                        • POD distribution can only be added to orders with
                                                                          25 or more books

      ALL SAMPLE BUDGETS ARE BASED ON THE FOLLOWING SPECS:
       • 65-page poetry
       • Black + white on cream paper
       • Softcover
       • Perfect bound paperback
       • 6" x 9" in
       • a 65-page poetry manuscript that is printed in softcover with a 6” x 9” cover and a black and white interior.
         All royalties are based on the assumption that you list your book for sale at $13.50

      All figures are for estimation only. Your actual royalty will be determined at the time of setup.

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SUMMA RY OF
      PUBLISHING PL ATFORMS
      Lulu is a solid choice for a medium budget, with
      reasonable prices for printing, and a good network
      of distribution options.

      KDP is sparse in terms of features and
      distribution options, but you can create and publish
      your book on Amazon for free, and earn some
      decent royalties.

      Blurb is great for art books, but distribution is
      limited to Amazon.

      BookBaby is the best in terms of customer service,
      features, and distribution, but their printing is the
      most expensive and they charge hefty fees for
      distribution.

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WHAT’S UP WITH MARKETING
      It’s time to market your recently released poetry       managing; don’t create a YouTube account if you
      collection, but you aren’t sure exactly where to        know you won’t actually upload a new video weekly
      start. Maybe this is your first published collection,   or biweekly. Look at poetry collections similar
      and you’re wondering what your next steps are           to yours in style, theme, and intended audience,
      now that the book has been written and edited.          and the poets who write work that is thematically
      Maybe you’ve published a collection before, but you     similar to yours. What social media platforms are
      weren’t happy with how the marketing and publicity      they on? How regularly are they updating? Do they
      turned out, and you want to find a new audience         share editing tips, information about their writing
      for this book. Here’s how you can get started on        process, or fun looks at their personal lives? Don’t
      marketing and promoting your collection to readers.     just replicate what you see but take stock of what
                                                              other people are doing and balance that with what
      HOW TO GET PEOPLE EXCITED ABOUT                         feels authentic to you. It’s extremely important
      YOUR WORK                                               that your social media presence be tailored to what
      Ideally, the marketing and publicity process happens    feels natural—because you won’t get and keep any
      before the collection is finished and published.        followers by pretending to be someone you aren’t.
      It’s a great idea to set up social media accounts, if   You should also start pitching—media outlets,
      you don’t already have them, six to nine months         individual writers and poets, bloggers—several
      in advance of the publication date (or at the very      months in advance of your publication date. Most
      least, three months if your collection has a quickly    of your coverage will come right before your book
      approaching pub date).                                  is published and right after, but if you’re strategic,
      Choose at least one to two social media channels        you might be able to get on a book list announcing
      that feel appropriate for your audience, such as        upcoming poetry collections or newly published poets
      Facebook, Instagram, Twitter, LinkedIn, YouTube,        to look out for. It doesn’t hurt to start familiarizing
      Medium or WordPress. Remember that you’ll               editors, producers, bloggers, journalists, booksellers,
      want to post regularly on any channels you              and other gatekeepers and media professionals with
      manage, so you should choose platforms that             you and your collection in advance, so they’re excited
      you feel comfortable with and know you can keep         to promote it once it’s published.

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HOW TO CONNECT WITH BOOKSTORES TO
      SET UP READINGS
                                                               Dear [name of the bookstore’s events
      About four to six months in advance of your              manager or owner],
      collection’s publication, you can start reaching out
                                                               I’m reaching out to see if you’d be interested
      to bookstores to set up readings and events. You’ll
                                                               in setting up a reading or event for my
      mostly be targeting independent bookstores for
                                                               forthcoming poetry collection, [name
      your poetry collection, but don’t be afraid to think
                                                               of collection], which be published on
      outside the box. If it feels thematically right for
                                                               [publication date]. I would love to come
      your work to have a reading at a museum, it’s worth
                                                               to your store and share my work with the
      reaching out to museums as well to see if you can
                                                               community. Are you available for any
      coordinate that.
                                                               readings around [offer at least a basic
      When you’re reaching out to bookstores, you’ll           suggestion, such as the month(s) when
      want to be polite, courteous, and show that you          you’ll be heavily promoting the collection,
      understand what the bookstore excels at and what         or if you have a strict schedule, you can say
      types of events they usually plan. If they’re mainly a   something like “any Saturdays or Sundays in
      children’s bookstore and all their events are geared     May or June”]?
      toward kids’ story time, it doesn’t make sense
                                                               Thanks so much for your time, and I look
      to read from your collection there unless it’s a
                                                               forward to hearing from you. You can
      children’s poetry book. Browse through bookstores’
                                                               contact me at [email] or [phone number]
      past event calendars and look at the types of books
                                                               any time.
      (and authors) that are frequently featured, so you
      can make sure you’re targeting bookstores that are       Best/Sincerely/Thanks [choose one],
      aligned with what your collection is about and who
                                                               [your name]
      you are as a poet.

      Here’s a sample outreach email template that you
      can edit and send to bookstores:

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HOW TO SET REALISTIC EXPECTATIONS                         that review poetry, or poetry blogs? It’s worth
                                                                looking for your niche: Who is your ideal audience
      It’s important to have realistic expectations of
                                                                for this collection, and where does that audience
      how well your poetry collection will do, how many
                                                                spend most of their time? How and where can
      books you’ll sell, what review outlets might cover
                                                                you reach them? With a poetry collection, it will
      it, and how many readings and events you’ll set up.
                                                                be less about numbers and how many pitches and
      Poetry collections are a niche market within trade
                                                                press releases you send and more about finding the
      publishing, and poets tend to be very dedicated
                                                                people who are going to love your book and getting
      and passionate about their work. It’s hard to spend
                                                                them to know about it.
      months or years working on a project that’s so
      important to who you are, and then send it off into
      the world and wait for feedback.

      If you’ve been active in the poetry community for
      a while—even if you were unpublished before and
      were attending readings, workshops, conferences,
      and events—you’re probably aware of who else out
      there is publishing, promoting, and engaging with
      poetry. If you don’t, now is the time to learn and
      research. Which bookstores and organizations are
      hosting poetry readings in your area? Do you live in
      a location where there’s a lot going on in the poetry
      scene, or will you have to travel to find an audience?
      Are there any conferences or larger events in your
      area that feature poetry, or any local organizations
      dedicated to poetry and local poets? Are there
      networking groups for poets?

      Get involved but be realistic about your bandwidth
      and outcomes. You might not be getting an excerpt
      of your collection in the New Yorker, but is it more
      realistic to target online magazines, literary journals

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WHAT’S UP WITH HOSTING READINGS
      Organizing and hosting a poetry reading can seem like a daunting task: you need a venue, a time, readers,
      an audience, and all of these things need to work together to make the event successful. Luckily, there are a
      few tips and tricks to help you achieve your goal.

      WHAT’S UP WITH FINDING A DATE                              readings have proven the most likely to draw a good
      AND TIME?                                                  crowd and go well and Monday night readings have
      Why it’s important                                         proven to get the least turn out.

      We’ve all been there—a really awesome event pops           Finding a time
      up on our feed and we’re interested until we realize       This can also depend on where you live. In a city like
      [insert reason we can’t make it]. There’s nothing          Atlanta with a rush hour that lasts from afternoon
      worse than planning an event, doing everything             into the evening, a reading that falls before 7 p.m.
      right, promoting it well, and having it fail simply        Monday to Friday is likely to fail simply because no
      because it’s on a bad day/at a bad time. The first         one can get there on time. However, in Baltimore,
      thing you want to do when planning a reading is            the 510 readings, named for their 5:10 p.m. start
      make sure you have a day and time that is likely to        time, were a great success. Think about your city:
      work well for a wide range people and will give you        what are the time constraints? What times seem
      your best shot at drawing a large audience.                to work well for you and your intended audience
      Finding a day                                              for similar events? When deciding on a time, also
                                                                 think about the kind of reading you’re aiming for.
      This primarily depends on where you live and what          Do you want a casual, laid-back, afternoon/early
      season it is. For example, if you live in a big football   evening reading? Do you want a reading that goes
      town, Sunday nights during football season are             late? Should people plan to get dinner before or
      probably going to be difficult to work with. The           after (or during)? Do you want a reading that ends
      same goes for a range of other scenarios. Consider         a little later and everyone can go out for a drink
      your area, the popular event nights, the schedules         afterwards? Once you know these things, just
      of your target audience, etc. before choosing a day.       use the process of elimination until you find your
      In my case, after some trial and error, Friday night       perfect time.

TELL TELL POETRY SELF-PUBLISHING GUIDE                                                                                    35
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