Post Show Report 2018 - www.DestinationsShow.com - Destinations Shows
←
→
Page content transcription
If your browser does not render page correctly, please read the page content below
Post Show Report 2018
www.DestinationsShow.com
Thank you to our partner Show sponsors
The UK’s biggest consumer travel
exhibition brand in numbers…
670
45 478,321
80,213
30,120
72,994 50,093 £500,602,592
Get to know our visitors
Destinations Show, London
Average Age: Top five types of holiday Top five areas of the world
visitors are interested in:
60
they intend to travel to:
City North America Europe
Culture
Nature/
Average spend on holidays Mountain
annually per person:
Safari/ Central & South America
£6,304 Wildlife Asia Pacific
Rail Africa & Indian Ocean
Destinations Show, Manchester
Top five areas of the world Top five types of holiday Average Age:
61
they intend to travel to: visitors are interested in:
North America Europe City
Relaxation/
Beach
Culture
Average spend on holidays
annually per person:
£6,136
Central & Cruise
South America Asia Pacific
Africa & Indian Ocean Nature/
Mountain
The Value of Influence
The Destinations Shows attract over 80,000 passionate, active and affluent travellers
to discover the very best in new holiday experiences and the latest travel hotspots.
Our visitors take on average 6 trips each year, encompassing both short and long
haul destinations, and are without doubt the most discerning travellers in the UK. As
a result, they spend over £500,000,000 on holidays annually.
Their frequent getaways also position them as travel experts to their friends and
family. The Destinations Show visitor survey, completed by over 4,000 travellers,
showcased just how important they are as opinion-makers within their social circles.
72% 90%
of Destinations Show visitors are of Destinations Show visitors would
asked for travel advice by friends and recommend the brands they met at
family when planning where to go on the show to friends and family
their next holiday
Exhibiting at the Destinations Show puts
you at the forefront of our visitors minds 81%
as they plan and book their journeys of visitors are more likely to buy from
for the year ahead. Our research also the travel brands they met at the show
highlights the trust our visitors place in as a result of meeting them face-to-face
meeting brands face-to-face.
Total direct and
£500,602,592 indirect travel spend
Direct holiday £1,922,308,288
spend by
Destinations
Show visitors
£1,421,705,696
Indirect holiday spend
influenced by Destinations
Show visitors
Show Advertising,
Promotion and PR
Companies exhibiting at Destinations: The Holiday & Travel
Show benefited from an extensive marketing campaign,
which was extended and enhanced to cover even more
media channels than ever before.
OFFICIAL MEDIA PARTNER
BROADCAST Sunday Times Travel magazine ONLINE
Daily Express
BBC Radio Manchester Express.co.uk
Sunday Express
LBC Wanderlust
The Independent
Talk Radio Visit London
The People
The Wireless Nudge
Wanderlust
Share Radio The Silver Traveller
Waitrose Weekend
Talk Radio Solaris Traveller
Manchester Evening News
Sky News Travel Daily
Food & Travel
BBC Wales Just About Travel
Songlines
Mayfair Life The Bookseller
PRINT/NATIONALS MSN
TNT
PUBLICATION National Geographic Traveller All in London
The Daily Mail Metro
Lonely Planet Traveller
Editorial Value PR Reach
£513,791 24,877,122
The Daily Mail Daily Express Manchester Evening News
Post-show analysis
Destinations: The Holiday & Travel Show commissions a
survey to both exhibitors and visitors after each event.
Here’s a snapshot of the results…
EXHIBITOR SURVEY RESULTS (BASED ON 63 RESPONSES)
99% 84%
of respondents rated the of exhibitors generated sales
show as excellent/good as a direct result of exhibiting
at Destinations
96%
of respondents stated they
95%
achieved their objectives of exhibitors have already
rebooked or plan to book for
96%
of respondents rated Destinations Shows 2019
the quality of visitors
as excellent/good
VISITOR SURVEY RESULTS (BASED ON 4,145 RESPONSES)
91% 90%
of visitors rated the shows of visitors definitely will or are
as excellent/good very likely to attend the next
Destinations Shows
35%
of visitors attended for the
first time in 2018
92% of visitors do not attend any
other holiday & travel shows
78%
of visitors plan to book a
holiday as a direct result
of attending the shows
Exhibitor Testimonials
I’ve been amazed how busy it’s been. We have The show has been
received lots of genuine interest from people really good - great
who are planning long trips for two to three weeks. The footfall on the stand - we are
organisers have also been really good - very supportive very happy with how the show
and efficient with the set up. I can’t think of anything has performed for us.”
that would improve the show.” Heather Lloyd, Viking Cruises
Tim Blostone, Tourism Nova Scotia
We had the busiest
We are very happy with the show and we Friday we have ever
have received many positive enquiries as had at the show and have taken
well as numerous bookings. We have been coming lots of bookings with wildlife
here for nine years and we will definitely come back.” and polar bears being the most
Jorunn Jonsdottir, All Iceland popular. There is really no point
doing any other show!”
Paul Goldstein, Exodus
This show is amazing! We
have had so much business
and we are seriously considering It’s been really busy - we had people
doubling our stand size next year as waiting to speak to agents as soon as
we could barely keep up with all the the doors opened until the lights went off at the
people wanting to book with us!” end of the day! Destinations is a really successful
Jessica Laing, Flight Centre show for us.”
Adam Waldock, Trailfinders
This has been our best
show ever - the quality of It’s been a great show for us. We will
the bookings has been very high definitely come back next year.”
and I have to say this is our perfect
demographic.” Ellie Sandys, Titan Travel
Ellen Walker, Travel Editions
One of the key events for us at the
start of the year. Absolutely brilliant!”
Nalin Perera, Sri Lanka Tourism
Stanfords Travel Street Food
Writers Festival
Meet the
Experts
Theatre
Main
Entrance
Meet the
Experts
Theatre
Key:
Adventure Travel The Americas & Asia Pacific &
The Caribbean Indian Ocean
UK & Ireland
Middle East Travel Accessories &
Cruise World Food
Europe
Africa & North Africa Responsible TravelFood &
Travel Stage
Entrance to
The Caravan &
Motorhome Show
Meet the
Experts
Theatre
Main
Entrance
Key:
Adventure Travel The Americas & Europe
The Caribbean
Cruise Travel Accessories &
Asia Pacific & World Food
Africa & North Africa Indian OceanWhether you're a tourist board, airline, operator or hotelier, Destinations is the most
cost-effective way to create real response from your target market. It is the ideal
opportunity to meet customers, sell travel products and build your brand.
BOOK EARLY TO:
Guarantee prime stand positions
Get inclusion in the monthly offers e-newsletter sent to 67,000 travellers
Get maximum coverage from our PR & marketing campaign
ive your brand an opportunity to influence the buying decisions of an
G
audience who will spend over £500 million on travel in the next 12 months
Rob Debenham Nick Pratt
Show Manager Sales Manager
Email: rob.debenham@clarionevents.com nick.pratt@clarionevents.com
Tel: +44 (0) 20 7384 8129 Tel: +44 (0) 20 7384 8127
www.DestinationsShow.comYou can also read
