MONTHLY MATTER POSTS THAT SOCIAL MEDIA - Almonds
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MONTHLY
SOCIAL MEDIA
POSTS THAT
MATTER
If you’ve ever struggled with what to post on social media, these tips, key dates and topics should help
inspire popular posts where you can share exciting evidence-based nutrition information via Instagram,
Facebook, Twitter and even LinkedIn!
Few people will “like” a post about a product or blog post, but nearly everyone who sees a post saying,
“Happy New Year” will give it a “like”. Therefore, choosing key moments to post your content is most
effective. Due to social media algorithms, this engagement is crucial to your social media success. Posts
that don’t get immediate engagement are not as successful (there is no slow burn online) and the case is
true on virtually every social platform.
TOP TIPS TO INCREASE YOUR ENGAGEMENT:
• Use beautiful ‘thumb-stopping’ imagery e.g. a photo of yourself, tasty and well-presented
food pictures, infographics or even adding captions or text overlays to your photos.
• Find your own style and aesthetic e.g. colour scheme, style of posts.
• Post at times when your followers are already on social media (e.g. early morning, evening,
commuting times) – this can be a test and learn and everyone’s audience is different. You can
schedule posts to go live using apps like Hootsuite and Later.
• Post regularly! This can be just once a week – choose the same day so your followers know
when to look out for your news.
• Include a catchy title to your post – use simple but impactful headlines to draw your audience
in, you can then expand on your point in the body of the caption to provide the evidence.
DID YOU You can get access to hundreds of free stock images using websites such
as unsplash.com which can help your posts stand out if you’re struggling to
KNOW? shoot your own.
SOCIAL MEDIA CALENDAR
Being ready with a steady drumbeat of content can be the hardest step. We have created this seasonal
calendar to inspire you with topics and key dates for each month. Since the media follows seasonal trends
and often have special sections like Spring Recipes or Healthy Summer travel, these topics will already have
built-in appeal to your audience and let you be part of the current conversation.
Remember, this isn’t a check-list of posts for you to complete, but a helpful bank of ideas to inspire you to
create your own timely posts!
JANUARY FEBRURARY MARCH APRIL MAY JUNE
New Year’s Day Time to Talk Day Eating Disorders Stress Awareness Month Bank Holiday Dietitians Week (UK)
(1st Jan 2021) (4th Feb 2021) Awareness Week (1st – 29th Apr 2021) (3rd May 2021) (1st – 5th June 2021)
e.g. Healthy habits (2nd Mar – 7th Mar 2021)
World Nations Starts World Fairtrade Day Pride Month
International Women’s Day World Health Day (9th May 2021)
Veganuary (6th Feb 2021) (7th Apr 2021) (1st – 30th June 2021)
(8th Mar 2021)
(1st – 31st Jan 2021)
e.g. Plant-based food facts World Bee Day
Chinese New Year World Sleep Day Easter Sunday World Environment Day
(20th May 2021)
(12th Feb 2021) (13th Mar 2021) (12th Apr 2021) (5th June 2021)
Blue Monday e.g. Foods to increase sleep
(18th Jan 2021) quality
e.g. “Mood boosting” foods Ramadan Starts
Valentine’s Day Diabetes Awareness Week
(13th Apr 2021)
(14th Feb 2021) Global Recycling Day (8th – 13th June 2021)
e.g. Foods you love (18th Mar 2021)
National Popcorn Day 2021 London Marathon
(19th Jan 2021) (26th Apr 2021) Tour de France Starts
e.g. Healthy popcorn recipe National Almond Day World Water Day (26th June 2021)
e.g. Feel good fuel
post (16th Feb 2021) (22nd Mar 2021)
e.g. 5 reasons to add
Sugar Awareness Week almonds to your diet Clocks go forward Stop Food Waste Day Wimbledon Starts
(21st – 24th Jan 2021) (28th Mar 2021) (29th Apr 2021) (28th June 2021)
e.g. Information around e.g. Your favourite recipes
“healthy sugars” Random Acts of with strawberries
Kindness Day
National Pie Day (17th Feb 2021) SHELLS
RESEARCH
EXPLORATION
SHELLS
AREAS
(23rd Jan 2021) Soil Amendments for
Bank Holiday
e.g. Healthy pie recipe post Almonds + Other Crops
Fairtrade Fortnight Plastic Additives (25th May 2021)
HULLSHULLS for Strength + Color
(24th Feb – 7th Mar 2021) Feeding Insect Larvae
for Poultry Feed
Mushroom
Growing Medium
Champions League Final
(29th May 2020)
Shrove Tuesday
(25th Feb 2021)
e.g. Healthy pancake
toppings
TREES
TREES
JULY AUGUST SEPTEMBER OCTOBER NOVEMBER DECEMBER
Summer Olympics Start Bank Holiday (UK) Organic September International Coffee Day World Vegan Day Christmas Jumper Day
(23rd July 2021) (30th Aug 2021) (1st - 30th Sept 2021) (1st Oct 2021) (1st Nov 2021) (14th Dec 2021)
e.g. Facts about coffee e.g. Plant-based food swaps
National Cholesterol Month Christmas Eve
(1st – 31st Oct 2021) (24th Dec 2021)
e.g. How almonds can help
manage cholesterol levels
Christmas Day
(25th Dec 2021)
World Vegetarian Day
(1st Oct 2021)
e.g. Your go-to veggie recipes
National Curry Week
(7th – 12th Oct 2021)
e.g. Healthy homemade curry
World Mental Health Day
(10th Oct 2021)
World Suicide National Baking Week
Prevention Day Diwali
(14th - 19th Oct 2021)
(10th Sept 2021) (4th Nov 2021)
e.g. Healthy ingredient swaps
BNF Healthy Eating Week World Diabetes Day
(28th Sept – 3rd Oct 2021) World Food Day
(14th Nov 2021)
(16th Oct 2021)
e.g. Foods that can help
manage blood sugar levels
World Heart Day
(29th Sept 2021) National Nut Day Boxing Day
e.g. Why almonds are heart (22nd Oct 2021) (26th Dec 2021)
healthy snacks Bonfire Night
e.g. Why almonds should be (25th Nov 2021)
your go-to snack
New Year’s Eve
First day of Hanukkah (31st Dec 2021)
Halloween (29th Nov 2021)
(31st Oct 2021)
e.g. Hauntingly healthy treats
Clocks go back
(31st Oct 2021)YEAR-ROUND CONTENT INSPIRATION TO ENGAGE YOUR AUDIENCE: • Plant-based diet • Pseudoscience • Sustainability • Hydration • Myth-busting • Mood • Zero-waste • Macronutrients • Dairy • Micronutrients • Podcasts • Sugar • Science • Eating disorders • Healthy recipes • Fasting • Healthy snacking • Organic • Mental health • Exercise PROMOTING YOUR POSTS Advertising on social isn’t just for big brands and doesn’t have to cost the earth. Promoting your posts with small amounts of money helps to widen the audience who sees it and increases your own exposure. If you’ve got a post that’s performing well organically, consider putting a small budget behind it (even £20 can work) to increase its reach and engagement even further. You can visit Facebook Blueprint for quick online advertising tutorials for Instagram and Facebook: https://www.facebook.com/business/learn
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