Post-Show Report A unique food, drinks, and gastronomy experience - Simexpo
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1
A unique
food, drinks, and
gastronomy
International Food, Drinks & Food Service Exhibition experience
Post-Show
Report
Co-located
event
BARCELONA
16-19 April
Gran Via venue
www.alimentaria-bcn.com
2
Contents
Alimentaria 2018 3
The figures say it all 4
Sector depth and cross-cutting synergies 5
Thematic areas 6
Visitor profile 7
Exclusive business meetings 8
Hosted Buyers 9
F&D Business Meetings 10
VIP Buyers 11
The Top 10 Spanish companies in large-scale
12
retail and HORECA have visited the show
Presence of the Top 10 national
13
demand sectors
The sector’s main stakeholders
14
support Alimentaria
An ongoing commitment to gastronomy
15
and innovation
Together with the sector’s main media outlets 17
Major media impact 18
3
Alimentaria 2018
A unique food, drinks, and gastronomy experience
Alimentaria is the leading food, drinks, The synergies between Alimentaria and
and gastronomy fair in Spain and the Hostelco have made it possible to create one
Mediterranean arc and an international of the largest international platforms for the
benchmark for the sector. hospitality industry and meet all the needs of
the HORECA sector with the most complete
and cross-cutting range.
Alimentaria and Hostelco 2018 have
held their first joint event with big This unique standout positioning translates
crowds and excellent results. into an event with greater internationalisation
and innovation which enables exhibitors
to generate new and greater business and
international expansion opportunities.
The largest international platform
for the food, drinks, restaurant,
and hotel industry
4
The figures
say it all
100,000 sq.m 4,500 exhibitors
from
of net exhibition area
70 countries
150,000 visitors
30% international from 1,400
156 countries international hosted buyers
+12,500 200
scheduled business
activities
meetings and conferences
35 chefs 21,500
delegates and
45 Michelin stars attendees
€200 million
in estimated economic
impact in Barcelona 34,921 +12.8% 120
kg of surplus food vs. 2016 volunteers
5
Sector depth and
cross-cutting 85,000 sq.m 4,000 70
of net exhibition exhibitors represented
synergies
area countries
* Dynamic areas: 8,100 sq.m
Meat and meat
products show
507 28,999 15,700 sq.m Wine, cider and
spirits show
737 27,828 15,000 sq.m
exhibitors visitors have of exhibition area exhibitors visitors have of exhibition area
meat products in wines and spirits
their portfolio in their portfolio
Some exhibitors: Some exhibitors:
BEHER / CAMPOFRÍO FOOD GROUP, S.A. / CASA TARRADELLAS / ELPOZO ALIMENTACIÓN, S.A. / EMBUTIDOS MONELLS, S.A. / GRUPO NORTEÑOS / ARAEX RIOJA ALAVESA, S.L. / BODEGA CASTILLO DE MONJARDÍN, S.A. / BODEGA INIESTA, S.L. / CODORNÍU / COMERCIAL GRUPO FREIXENET,
JAMONES ALJOMAR / JORGE PORK MEAT, S.L. / LA SELVA / NOEL ALIMENTARIA / SPLENDID FOODS, S.A.U. / GRUPO VALL COMPANYS... S.A. / DOMINIO DE PUNCTUM, S.L. / FAMILIA TORRES / FÉLIX SOLÍS AVANTIS / JUVÉ & CAMPS, S.A. / LLOPART / MARANELLO WINES, S.C....
Food service and
hospitality show 300 18,249 10,500 sq.m FMCG and
food trends
2,043 number of
visitors who have 27,900 sq.m
exhibitors visitors have of exhibition area exhibitors Multiple Foods of exhibition area
products and services show in their portfolio
for the HORECA Some exhibitors:
sector in their portfolio ACESUR / ANETO NATURAL, S.L.U. / BELGIUM WALLONIA / BUBO / CHOCOLATES SIMÓN COLL / C.R.D.O. PRIEGO DE CÓRDOBA / DELITAST, S.L. / DUBAI
Some exhibitors:
AIRPORT FREE ZONE AUTHORITY / FRIT RAVICH / LLET NOSTRA ALIMENTARIA / NESTLÉ ESPAÑA / NUTLAND B.V. / TURRONES J. GARRIGÓS, S.A....
AGUA MINERAL SAN BENEDETTO, S.A.U. / AGUAS FONT VELLA Y LANJARÓN, S.A. / CACAOLAT / CAFÈS PONT / CAMPOFRÍO FOOD GROUP, S.A. /
DR. OETKER IBÉRICA, S.A. / EUROPASTRY, S.A / FLORETTE / HIJOS DE RIVERA, S.A. / ILLYCAFFÈ / MAHESO / PANIDOR / PASTISART, S.A....
Grocery Products
Miscellaneous food products
374 8,700 sq.m
International Pavilions
Dairy products 486 28,279 5,100 sq.m
show 150 21,516 3,800 sq.m International group participations
exhibitors visitors have of exhibition area
dairy products in Lands of Spain
their portfolio Regional group participations
457 4,500 sq.m
Some exhibitors:
AMMERLAND IBÉRICA, S.L.U. / CORPORACIÓN ALIMENTARIA PEÑASANTA, S.A. / EL PASTORET DE LA SEGARRA / FROMI GMBH / GRANAROLO Snacks, Biscuits & Confectionery
IBÉRICA, S.L. / GRUPO GANADEROS DE FUERTEVENTURA, S.L. / HISPANO ITALIANA DE CHARCUTERÍA / LÁCTEAS GARCÍA BAQUERO...
Sweets, biscuits, confectionery, and snacks
111 26,129 2,900 sq.m
Mediterranean Foods
Foods from the Mediterranean Diet, fresh produce, 145 28,438 2,000 sq.m
olive and vegetable oils
Canned
food show
188 18,357 4,000 sq.m Fine Foods
exhibitors visitors have of exhibition area Artisan, delicatessen and gourmet products
226 33,987 2,700 sq.m
canned fish,
vegetables, and fruits
in their portfolio Organic & Functional Foods
Some exhibitors:
ALFONSO GARCÍA LÓPEZ, S.A. / ANXOVES DE L'ESCALA, S.A. / CÁNDIDO MIRÓ, S.A. / CONSERVAS DANI S.A.U. / FRANCISCO GIL COMES, S.L. / Organic, dietetic and functional foods, special diets 244 26,585 2,000 sq.m
CONSERVAS GARAVILLA S.L. / JUSTO LÓPEZ VALCÁRCEL, S.A. / MCA SPAIN, S.L. / NUDISCO, S.L. / PPI CANNED FOODS, S.L. / SIRO & XAVI... and infant nutrition
6
855 sq.m 500 sq.m
12 companies 25 companies
An exclusive Alimentaria area bringing Alimentaria joined up with Ambar Connect to
together a group of 12 select haute cuisine hold Expo Halal.
firms devoted to the finest quality products In lockstep the show hosted its 2nd
on the market. International Halal Congress to promote this
Thematic sector, featuring 25 top-tier speakers.
areas
180 sq.m
AF_GRAMONA_ALIMENTARIA_LUMINOSOS_2016.pdf 1 11/4/16 12:45
C
M
Y
CM
MY
CY
CMY
K
24 companies
The alliance with Vinum Nature, the professional fair for certified organic,
biodynamic and natural wines, made it possible to develop synergies and
create business opportunities in the promising organic wine sector.
7
Visitor profile
Presence of all the players in
the value chain
45,000
International
150,000
professional 105,000
National Activities
3% 2%
Contract catering / Hotel / Hotel chain
For travelers / Food services
Main countries of origin 3%
2%
Sector organisation / Institution
Europe Rest of the world
Sales Rep
1%
3% Wine store
Importer
1. Italy 1. United States 1%
2. France 2. Mexico
4% Online sales
Central buying
groups 22%
3. Portugal 3. China Distributor / Wholesaler
9%
4. Netherlands 4. Colombia Supermarket chain / 19%
Retailer Manufacturer
5. Germany 5. South Korea
15% 16%
6. United Kingdom 6. Argentina Restaurant /
Restaurant chain Other
7. Belgium 7. Morocco
8. Poland 8. Russia
9. Denmark 9. Japan Roles
10. Bulgaria 10. Chile
4% 3%
R&D / Quality Exports / Imports
Our visitors The event that trade professionals 3%
6% Sales Rep
are decision makers think is a must-attend Marketing and
communication 2%
Operations
8%
Chef 2%
Sommelier
82% 92% 90% 92% 11%
Purchasing
12%
Other
make purchasing are satisfied will come back recommend it
decisions
22% 27%
Commercial / General management*
Sales
* CEO/Owner/Chair/Director/Manager
8
Exclusive business
meetings
Alimentaria invests in a number of hosted buyer
and loyalty programs which guarantee attendance
by key buyers from all over the world
Presence of top-level
Hosted
Buyers 652 international trade
professionals with expenses
paid by the organisers
The Spanish Food and Drink Industry
Federation (FIAB) schedules meetings
161
F&D between Spanish exhibitors and
Business international buyers with the support
of Spain Trade and Investment (ICEX),
Meetings the Spanish Ministry of Agriculture,
Fisheries and Food (MAPAMA), and
Alimentaria
550
Attendance of key national
VIP buyers with expenses paid
Buyers by the organisers
1,363 Guest buyers
9
Hosted The success of the Hosted Buyers programme is confirmed by major
Buyers growth in internationality and professionalism
Activity 54% 54%
38%
652
2018 +
2016
vs. 2016
2018
international buyers
25%
76 countries 20% 20%
10% 11%
From 6%
Wholesalers Importers
Europe 190 24 countries HORECA
and/or retailers and/or distributors
Other
Asia 154 15 countries
Latin America 150 20 countries Profile 95% 97%
2016
North America and other 112 5 countries 2018
Africa and ME 46 12 countries
65%
58%
64% say they have closed a business 41%
45%
agreement with exhibitors
Over 80% have held between 10 and 30
business meetings during the show,
and 16% over 30 meetings Come from companies Have over €2 million Make decisions or
with over 50 employees in turnover decide with others
10
F&D
Business Food & Drink Business Meetings, organised by FIAB, with the support
Meetings
of ICEX, the Ministry of Agriculture, Fisheries and Food, and Alimentaria
5
161
2018 + %
vs. 2016
international buyers
32%
35 countries 52 buyers
28%
45 buyers
14%
22 buyers
2,400 meetings were held with
148 Spanish exhibitors
26%
42 buyers11
VIP
Buyers The VIP Buyers programme confirms the attendance of key national buyers
2%
Importer 1%
NEW 6% Online sales
550
programme Contract catering / 5%
For travelers / Food services Other
7% 36%
Hotel chain / Hotel Supermarket chain /
national buyers Retailer
8%
14 Spanish Restaurant chain /
regions Restaurant
22%
13% Distributor / Wholesaler
Central buying groupsThe Top 10 Spanish companies in large-scale 12
retail and HORECA have visited the show
Presence of the top 10 10 Presence of the top 10 10 Presence of the main 10
independent groups 10 main associated groups 10 hotel and restaurant 10
chains
MERCADONA MERCADONA
AHORRAMAS MELIÁ HOTELS
INTERNATIONAL
CARREFOUR C. C. CARREFOUR
DÍA DÍA, S. A. GADISA RIU HOTELS & RESORTS
GRUPO EROSKI
EROSKI CAPRABO BONPREU ÁREAS
VEGALSA
DINOSOL GRUPO VIPS
AUCHAN RETAIL
IFA
AUCHAN ALCAMPO, S. A.
CONDIS TELEPIZZA
SUPERMERCADOS SABECO,
S. A.
LIDL SUPERMERCADOS,
LIDL UVESCO
S. A. U. EAT OUT
GRUPO EL CORTE INGLÉS
HIPERCOR COVALCO ARAMARK
EL CORTE INGLÉS SUPERCOR
ALIMERKA NEWREST
GESPEVESA
OPENCOR
MIQUEL ALIMENTACIÓ GRUP SODEXO
CONSUM, S. COOP.
CONSUM
VALENCIANA
EUROMADI
MAKRO MAKRO
COVIRÁN SERHS
ALDI ALDI SUPERMERCADOS
Source: Indisa Source: Indisa Source: Companies Register selected
by NCEA divisionPresence of the Top 10 national 13
demand sectors
7 9
Large presence of wholesalers 10 Large presence of meat and meat product 10
wholesalers
ALVEAN SUGAR X COMAPA 2001 ✓
COCA-COLA EUROPEAN PARTNERS IBERIA ✓ AN AVÍCOLA MÉLIDA ✓
AHORRAMAS ✓ EL ENCINAR DE HUMIENTA ✓
MAKRO AUTOSERVICIO MAYORISTA ✓ IBERDIGEST ✓
GENERAL MARKETS FOOD IBÉRICA ✓ OSONA VALLÈS CARNS ✓
GADISA RETAIL X COMPANYIA GENERAL CÀRNIA ✓
CONDIS SUPERMERCATS ✓ GRUP UNEXPORC ✓
SOCIEDAD DE COMPRAS MODERNAS X LA CASA DE LA CARNE ✓
LACTALIS PULEVA ✓ SUMINISTROS MEDINA X
CALIDAD PASCUAL ✓ EXPLOTACIONES GANADERAS DE TENERIFE ✓
Large presence of drinks wholesalers 9 Large presence of 9
10 dairy, egg, and oil product wholesalers 10
COCA-COLA EUROPEAN PARTNERS IBERIA ✓ LACTALIS PULEVA ✓
COMERCIAL GRUPO FREIXENET ✓ CALIDAD PASCUAL ✓
PERNOD RICARD ESPAÑA ✓ IPARLAT ✓
MAXXIUM ESPAÑA ✓ TEODORO GARCÍA ✓
SERHS DISTRIBUCIÓ I LOGÍSTICA ✓ LACTALIS NESTLÉ PRODUCTOS LÁCTEOS
✓
REFRIGERADOS IBERIA
IMPORTACIONES Y EXPORTACIONES VARMA ✓
QUALIANZA SERVICIOS INTEGRALES DE
✓
BEBINTER X DISTRIBUCIÓN
ZAMORA DISTRIBUCIONES DE BEBIDAS ✓ JAENCOOP X
RED BULL ESPAÑA ✓ LACTALIS FOOD SERVICE IBERIA ✓
MOËT HENNESSY ESPAÑA ✓ ACEITES TOLEDO ✓
BORGES BRANDED FOODS ✓
• Data from Spain’s NCEA. Some business operation profiles are not included based on NCEA standards, such as wine stores, gourmet food and distributors (because they are extremely heterogeneous categories).
• Only national demand has been analysed.14 The sector’s main stakeholders support Alimentaria Institutional partners Strategic agreements signed in 2018 Associate partners
15
An ongoing commitment to gastronomy and innovation
Chefs Speakers
Carme Ruscalleda Paolo Casagrande Paco Roncero Mario Sandoval Josep M.ª Monfort Xavier Cros Nacho Bataller Jesús Rebollo
Sant Pau Lasarte La Terraza del Casino Coque IRTA AECOC Glovo Just Eat
*** Michelin *** Michelin *** Michelin ** Michelin
Andoni Luis Aduriz Fina Puigdevall Paco Pérez David Campoy César Valencoso Rafael Sánchez David Lacasa
Mugaritz Les Cols Miramar Ulabox Kantar Worldpanel Carrefour Lantern
** Michelin ** Michelin ** Michelin
4,500 sq.m 60 5,000 sq.m 40
in area sessions in area sessions
+ 12th International Mediterranean
Diet Conference
4th Nestlé Forum of Creation
76 20 100 of Shared Value and
Digital Food Talks
speakers sponsors speakers
35 45 300 5 sponsors
chefs Michelin stars innovations 2 ambassadors
- AECOC
- CaixaBank16
An ongoing commitment to gastronomy and innovation
Speakers Speakers
Jancis Robinson Eric Asimov Nick Lander Carlos Gaitán Claudia Cabrera Lucas Groglio Luis Flores
JancisRobinson.com New York Times Financial Times Pica Restaurante Kaito Izakaya LHB / Más Oxígeno / Amaz y
JancisRobinson.com TOTC Global Attaché Malabar
Richard Juhlin Pedro Ballesteros Javier Caballero Matías Sarli Héctor Henche
ChampagneClub.com Master of Wine Institute Liquid Experience 80-20 Bar Fizz Bartenders
450 sq.m 8 100 sq.m 45
in area sessions activities area sessions
1,250 sq.m
exhibitors
8 71 37
speakers wine speakers
references
8 18
sponsors bartenders
250 sq.m 122 5 24
in area EVOO references sponsors cocktail bars17 Together with the sector’s main media outlets International media partners Media partners
18
Major media impact
+26,000
+6,700 tweets about the show, its
news items in the press, activities and sectors
on TV, radio, and
in digital media
+9,000
1,174 people tweeted about
the show
accredited journalists
+ 3
1,000 Own social media 20 million
vs. 2016
international news items
people reached
400
posts
€11.4 million
in news value +15
130 million
vs. 2016
+995,000 impressions
impressions
1,100 million
in potential audience
+18,000 Trending topic
interactions during the 4 days of the event:
1st most popular trending topic in
Spain on April 1619
The media around the world talked about the importance of the show
“Alimentaria In Barcelona Will Show “Alimentaria was a dizzying whirlwind “Alimentaria se hace mundial” “Los productos saludables
How Spain Nourishes The Planet” that blew you past innumerable monopolizan Alimentaria”
exhibits on the vast show floor”
“Alimentaria is a must-attend for “Alimentaria, el mayor escaparate de
“Alimentaria cuelga el cartel de
“Alimentaria: Une place de choix innovaciones en la despensa global”
U.S. buyers and retailers looking to completo con un récord
pour la restauration”
add Spanish-made food and drink to de 105.000 metros cuadrados”
their product line”
“The Alimentaria model is innovative, “Alimentaria constata la “Alimentaria 2018, ante su mayor
“Alimentaria se voit en porte effective and dynamic with each recuperación de la industria hasta edición, con el apoyo de todo el sector”
d´entrée du marché européen” succeeding year building on and niveles precrisis”
adding to the success of the past”20
2022
We look forward to seeing you at the next show on April 04-07You can also read
