PR AGENCY // CONTENT FIRST - October 2021 - INC Comunicazione
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PR AGENCY // CONTENT FIRST October 2021
BCFN // 10° INTERNATIONAL FORUM ON
FOOD & NUTRITION
► CORPORATE PR ICHNUSA // #BACKFORGOOD UNIONFOOD // #CARBONARADAY UNHCR // #LETSPUTINOURHEAD
Daily Bread, foto realizzate da Gregg Segal vincitore nella categoria “Multimedia Edito” del progetto
Food Sustainability Media Award di BCFN e TRF ► CORPORATE E BRAND PR ► SOCIAL MEDIA CAMPAIGN ► SOCIAL COMUNICATION
WORK TERRE DES HOMMES // INDIFESA MULINO BIANCO // THE MILL'S CHARTER FINDUS // GREEN CUISINE
2019/2020 ► SOCIAL COMUNICATION ► CORPORATE E BRAND PR ► BRAND PR
BARILLA // GYGP REPORT ETORO // SILICON WADI PRESS TOUR EMIRATES // A380 LANDS IN MILAN PAN DI STELLE // BISCOCREMA
► CORPORATE PR ► CORPORATE PR ► CORPORATE & BRAND PR ► BRAND PR
CHI SIAMO
We are a PR Agency content first.
We integrate traditional PR and digital strategies, with an original approach, putting
content at the center of the strategic and creative process.
For over 40 years we have been supporting companies and organizations in
promoting and protecting their brands, improving their reputation, gaining and
maintaining the trust of consumers and stakeholders.
We have a well-rooted practice focused on NGOs’ campaign and fundraising
communication, and a strong expertise in the food & beverage industry.
KEY FACTS
2018
MEDITERRANEAN
CONSULTANCY OF THE YEAR
EMEA SABRE AWARDS
// Established in 1975 // 40+ clients
46 years of experience a year, with more than 80% retention rate year-over-year
// Independent company // 40+ professionists
3,3M € turnover (+29% in the last 3 years) coordinated by a leadership team of 10 clients & team leaders
with turnover of less 10%
// International PR network // 30+ awards in 10 years
We are part of IPRN, the international PR network The only Italian agency winning for three times at EMEA
that includes 52 PR agencies in 41 Countries and 7.700 staff Sabre Awards as Mediterranean consultancy of the year.
GLOBAL NETWORK
We are member of IPRN, one of the world’s largest and well-established
independent PR agency networks, founded in 1995, that now brings together
more than 50 high-quality independent agencies across the world.
Thanks to this global and, at the same time, capillary structure we ensure to
our clients global PR strategies executed with a deep understanding of all local
markets.
5 41 105 52 7700
CONTINENTS COUNTRIES CITIES AGENCIES STAFF
SERVICES
PEOPLE
We go beyond the old-fashioned internal structure of the typical PR agency,
being an organization built around the specialized skills needed to create
successful PR campaigns, and to assure valuable advice to our customers.
WE ARE 40 PROFESSIONALS ORGANIZED IN 3 TEAMS
THAT WORK TOGETHER ON CLIENTS’ PROJECTS
CREATORS & PLANNERS MANAGEMENT TEAM MEDIA & DIGITAL SPECIALISTS
They identify the insights that inspire They drive the business, manage the They reach out to the target audience giving
our strategies. They generate ideas and relationship with the client, provide strategic visibility to the stories of our customers.
design creative content. They draw integrated advice on crisis management and corporate They are experts in traditional and digital
communication plans. They plan and reputation, coordinate teams, and media, community managers and social
coordinate communication events. supervise the delivery. media specialists.
PR APPROACH
We analyze data and identify
the insights able to fill the gap We create powerful creative content to
between what we want to communicate, communicate brands and corporate messages that
and what is of interest resonates with the target audiences, the media,
for our target audiences. and on social networks.
We set precise KPIs and measure the Media Relations, Social Media, Influencer Engagement,
communication impact of each action, Events. We reach our target audience with a mix of PR
using quantitative and qualitative metrics. and Digital multi-channel strategies, integrating owned,
earned, shared and paid media.
CLIENTS 2020-2021
9
AWARDS 2013-2021
// EMEA SABRE - In2 SABRE Awards 2021 // Assorel Award 2018 // GrandPrix International Events // Assorel Award and Grand Prix International
Best in Product Reviews (Earned) Special Mention – Product/Marketing Communication & Relational Strategies 2015 Events & Relational Strategies 2014
Green Cuisine - Findus category Best Corporate Communication campaign
Off The Beaten Track – Ichnusa #Iwantmybeerback - AssoBirra Best Charity campaign
Operation Hunger- ActionAid
// UNA Assorel Awards 2021
Prize for Corporate Social Responsibility / Social Special Mention – Corporate Social Responsibility Best Charity campaign
Category #StopEbola – Doctor without Borders Best Entraitenment industry campaign
Impact
40°anniversary San Patrignano Community Driveclub Launch for per PS4 - Sony Italy
Parkinsoncare - Zambon
Best PR Event
// EMEA SABRE Awards 2018 – Holmes Report 20th Playstation Anniversary - Sony Computer Best environment communication campaign
// IPRN - International Public Relations Network 2020
Mediterranean Consultancy of the Year Entertainment Garage Story - Ecodom
Prize Best Video of the Year
Back for Good -Ichnusa
Special mention Corporate Communication
// Assorel Award 2017 // EMEA Sabre Awards 2015 - Holmes Report category
// EMEA SABRE Awards 2020
Best Product & Marketing campaign Mediterranean Consultancy of the Year Save your beer - AssoBirra
Best Mediteranean PR Campaign
#letsputinourhead – UNHCR #carbonara Day – Aidepi
Best Social & Media Relations campaign // Assorel Award 2015 // Assorel Award 2013
// Assorel Award 2019
#carbonara Day – Aidepi Best Corporate Communication campaign
Prize for Corporate & Reputation Comunication First Prize
Management Best Social Communication campaign #Iwantmybeerback - AssoBirra Routine is fantastic - UNHCR
Carta del mulino - Mulino Bianco Barilla #letsputinourhead – UNHCR
Special mention gor the first prize Best Social Communication campaign
Best TV, Radio and Web Use – Media Relations Best Substainability Report Communication campaign #Iwantmybeerback - AssoBirra Routine is fantastic - UNHCR
Category Good for you, good for the planet – BARILLA Group
Carta del mulino - Mulino Bianco Barilla Best Social Communication campaign
#StopEbola – Doctor without Borders
// Assorel Award 2018 // EMEA SABRE Awards 2017 - Holmes Report
Best PR Creativitty Best Meditteranean Campaign Special Mention – Product Communication Categry
Off The Beaten Track – Ichnusa #letsputinyourhead – UNHCR 20th Playstation Anniversary - Sony Computer
Entertainment
Best TV, Radio and Web Use – Media Relations // Assorel Award 2016
Category Special mention – Corporate Social Responsibility
Off The Beaten Track – Ichnusa Category
Home, sweet home - UNHCROUR VALUES
STRATEGIC
VISION
born from expertise
CREATIVITY
born from passion
RESULTS
born from a strong
commitmentinc-comunicazione.it INC // Viale Regina Margherita, 290 - 00198 Roma // +39 06 4416081 // segreteria@inc-comunicazione.it
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