PRESENTATION KRANJSKA GORA, JANUARY 2019 - EUROHA
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PRESENTATION KRANJSKA GORA, JANUARY 2019
LEDENA TROFEJA / ICE TROPHY
O R E V E RY PA R TICIPANT TO
»WE WISH F N IC E C H ALLENGE.«
FIND THE IR O W
Ice skating can be a wonderful and relaxing family
recreation, but in the last years, it has not been as
popular as it once was.
That is why we wanted to organize an event, that will
bring ice skating forward and provide an opportunity
for ice hockey players to play their game in a natural
environment.
With the fun experience, the winter ice skating
activities are presented also to the younger
generations. with falling in love with ice skating
in nature, they can carry on the love for winter
activities to next generations.
WE ARE CERTAIN THAT THE EVENT WILL OFFER A
REAL ICE EXPERIENCE FOR EVERY VISITOR.
KRANJSKA GORA,
JANUARY 2019
ICE TROPHY 2018 Hockey players all over Slovenia came to the intermittent lake Ledine to play for the Ice Trophy cup. The event was praised by the spectators and also by the players. Because of the successful first edition, we will organize the tournament again in 2019! 48 hockey teams, 79 matches, and almost 250 hockey players had one goal - to win the ice trophy, at the intermittent lake Ledine we saw some tough matches, the most successful team was team Fantastičnih 5. Each and every team really enjoyed the matches, and look forward to another Ice trophy tournament next year.
ICE TROPHY 2018
VIDEO H
IGHLIGH
TS 2018
Lake JasNa below the Vršič
L A R W INTER SCENERY«
»SP EC TAC U
The name ICE TROPHY itself promises
something mystic and magical. it's not
unusual that we chose one of the most
beautiful places in Slovenia to organize
this hockey event. Lake Jasna lies below
the mighty Julian Alps and is the perfect
scene for an idyllic winter event to
promote sports on ice to a larger crowd.
Combining fairytale landscape
and winter fun on ice is
surely the right
foundation for
organizing a sports event.
Let us present the concept of the
event on the next pages.
The Kingdom of the Alpine Ibex
The graphic design of the event is the first above the event scene and make the perfect
contact with the public. It expresses the spirit, fairytale scenery. Our colors are different
character and good name and speaks to the shades of blue and white - the colors of ice and
public in a visual language. It is not just a logo, winter.
with the graphic design we want to make sure
that the visitors will be as one with the event The name Ice Trophy indicates tough matches
and will enjoy it. The graphic design is the between the teams. The surface of Lake Jasna
strongest basic element that builds visibility won't be the only icy thing there - the looks of
of the event and persuades the focus group the players will be as ice cold as the look of the
and the greater public. It projects an identity, Alpin Ibex is. Teams will have only one goal - to
vision, and strategy - three of the things we win and get the trophy. Everything about this
wish all the competitors and visitors feel. event starts and stops with the Alpin Ibex,
as the winners receive a trophy shaped as an
IDEA Alpin Ibex.
The primary visual was built on an Alpine Underneath the event title, there are two more
Ibex, that present the symbol of Slovenian words - at Jasna, telling us where the event
perseverance. the Alpine Ibex is attractive and takes place.
mystic. In the graphic design, it's horns blend
E S S A N D T H E BEAUTY OF THE
into the mountains, which are proudly rising »THE MIGHTIN E US THE INSPIRATION FOR
V
ALPINE IBEX GA CONCEPT OF THE EVENT.«
THE NAME AND
Ice Hockey on the lake GENERAL RULES
General rules of the match will be a bit different than a typical
hockey match.
Outdoor hockey is the Read Thread that offers a unique and
genuine experience of sports and nature. Matches will be played 3 on 3, which means that each team has 3
Every hockey lover - recreational or club players, are welcome. players (without the goalkeeper and with two reserve players).
The goal will be smaller than we are used to, so precise strikes
will be really important. Strikes with a swing are forbidden, due
to surrounding fence of just 10 cm. Each match will have two
halftimes of 12 minutes.
We will build 7 rinks at Lake Jasna, each the size of 25x15m, which
means we can have up to 64 teams at the tournament.
LEVEL OF COMPETITION
Our goal is to organize an international tournament, we will invite
teams from neighboring countries (Croatia, Austria, Italy).
ORGANIZER
The competition will be held under the organization of Extrem
and Slovenian Hockey Federation. We will use the accustomed
H E FAS T EST TEAM tournament system - first the group phase and then the
KEY IS T .«
»ICE HOC T IN THE WORLD elimination rounds, that will lead to the final winner.
SPOR
WINTER FUN AT FROZEN JASNA
Our goal and mission are to formulate and organize
attractive and different sports events, that will also be
interesting for the media and will have message value.
The time frame in which we can truly enjoy the winter
wonderland is really short, that makes it even more
special and magical and brings out the childlike
enthusiasm in all of us. We are confident that each and
every one of us couldn't wait for the first snowflakes
to fall in childhood and we were all just waiting for the
winter fun to begin.
The feeling of winter idyll is waiting for all the visitors of
Ice Trophy. Each visitor will be able to engage in different
games and activities suitable for every family member.
PROGRAM
- Ice skating school and skates rental
- Dog sleds
- Speed challenge (for the first time in Slovenia)
N
- Guinness world record with Dunking Devils
E P RO G R AM INTO A E.«
IN C
- Ice sculptures »TO COMB E WINTER EXPERIEN
TABL
UNFORGET
MEDIA STRATEGY
We will use different channels through which we will address OTHER MEDIA
targeted audiences. Special attention will be paid to the media We will send the invitation and the trailer to the media.
as they are a bridge to our target groups. The central part of the Report after the event to the media with photo and video
media relations will be aimed at creating positive publicity and highlights.
communication support related to the Ice Trophy event. Publicity plan - it serves the purpose of obtaining editorial posts.
We start after the first press release.
MEDIA PARTNERS
ŠPORT TV (TV trailer, reportage after the event) MEDIA MATERIALS
Hitradio Antena (radio ads, prize games, Facebook posts) Press release, teaser, an invitation for the players and media
TV teaser and TV reportage
EVENT PARTNERS
Radio adds
Ice Hockey Federation of Slovenia
Jumbo posters
The municipality of Kranjska Gora
Web banner
SOCIAL MEDIA Official web page of the event
Facebook (FB event, FB ads ...) Photostory after the event
Youtube (promo video) RT
P O RTANT PA
E D I A I S THE IM E ORGANIZER
»THE M MESSAGE TH H E P UBLIC.«
E T
OF TH
T R A N SMIT TO
O
TRIES T
OUTDOOR SPORT EVENTS REFERENCES Red bull Goni Pony Ljubljana Beach Volleyball Triglav The Rock Ljubljana Prima Tobogan (XXL waterslide) Pljusk on Velenjske lake Basketball on sea in Koper bay – EP 2013 National championships in basketball 3x3 and FIBA Ljubljana 3x3 Challenger Olympic festival
ARE YOU READY FOR ADVENTURE ON ICE?
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