CMS and Beyond Join the most trusted online community for CMS, DXP, and related technologies - and reach new audiences across the globe - CMS Critic
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MEDIA KIT 2021 CMS and Beyond Join the most trusted online community for CMS, DXP, and related technologies – and reach new audiences across the globe.
ABOUT US
Founded in 2008 by Mike Johnston, CMS Critic is the leading source for unbiased and
timely news, reviews, and guidance about Content Management Systems (CMS), Digital
Experience Platforms (DXP), and related digital and cloud technologies. Our dedicated
industry experts help provide readers across the globe with quality content that
clarifies, simplifies, and elevates the conversation about CMS and beyond.
www.cmscritic.com Media Kit 2021 I ©2021 CMS Critic. All rights reserved. 2
Our Vision To build a positive, diverse, respectful, and engaging community of like-minded voices from across the CMS, DXP, and related technology fields – and together, share our expertise, inform markets, and help shape the future of digital experiences. READ OUR COMMUNITY GUIDELINES > www.cmscritic.com
A Global Community Connect with a growing audience of interest across the world • Largest percentage of members and readers in North America, Europe, and Asia • Motivated buyers researching CMS, DXP, and other related categories (design/prototyping, marketing automation, CRM, ERP and more) • Mix of influencers and purchase decision-makers • Industry experts from multiple regions serve as our “Critics” and provide meaningful, topical content on a regular basis. www.cmscritic.com Media Kit 2021 I ©2021 CMS Critic. All rights reserved. 4
Credible Industry Sponsors
SOME OF THE BRANDS THAT HAVE ADVERTISED WITH US:
www.cmscritic.com Media Kit 2021 I ©2021 CMS Critic. All rights reserved. 5
HOW WE HELP YOU
Reach New Audiences
PROMOTE YOUR BRAND EXPAND YOUR MARKETING SHARE YOUR EXPERTISE
For over a decade, cmscritic.com has CMS Critic offers multiple options and CMS Critic is truly a community of
been a go-to destination for qualified channels for marketing your CMS, DXP, experts. By sharing your own thought
CMS buyers and users. Promote your or related products to a focused leadership, you can help shape the
brand to a growing community of website audience. Influence and convert interest conversation across our platforms, from
readers with dynamic advertising with email blasts, white papers, web to social to events. Bring your
packages – and stay top of mind as they webinars, featured listings, social posts, voice and authority to a sponsored,
build their digital experience stack. and even annual analyst briefings. guest, or coveted “Critic” post.
www.cmscritic.com Media Kit 2021 I ©2021 CMS Critic. All rights reserved. 6
Promote Your Brand Advertise on the new cmscritic.com Launched in 2021, the newly designed CMS Critic website puts your brand front and center with a variety of advertising packages, including: • Display banners in multiple size formats • Profile pages: featuring custom brand imagery, video, and lead capture forms • Backend access: for users to manage and curate your page content • CRM integration: add-on for lead delivery • Custom packages upon request www.cmscritic.com Media Kit 2021 I ©2021 CMS Critic. All rights reserved. 7
Promote Your Brand Prominent Display Banners The new CMS Critic website offers a variety of merchandising options for sponsors, including display banners in strategic, highly-visible regions. • Masthead: 1424 x 174 • Sidebar Featured: 876 x 524 • Right Sidebar: 873 x 330 • Left Sidebar: 397 x 1278 Banners can be either static or animated GIFs. Advertisers can supply their own display materials or engage our studio services to design custom banners. www.cmscritic.com Media Kit 2021 I ©2021 CMS Critic. All rights reserved. 8
Expand Your Marketing Reach across channels Market your products, services, and special offers to CMS Critic readers through a broad range of content- driven channels, including: • White papers: researched and authored by unbiased experts and syndicated through CMS Critic marketing channels • Content add-on packages: get featured listings, monthly sponsored posts, an annual analyst briefing, and social media posts • Email blasts • Webinars • Newsletter sponsorships www.cmscritic.com 9
Share Your Expertise Project your thought leadership CMS Critic is designed for expert content contributors. Choose what you want to publish and get peer reviews from our team. Opportunities include: • Sponsored website posts: publish content once a month with peer reviews from our editorial staff • Guest posts: featuring one free post per month for CMS Experts Group members • CMS Critic posts: an exclusive, invitation-only opportunity reserved for leading experts in the CMS and DXP fields. Critics receive a dedicated page and do not require editorial peer reviews before posting. www.cmscritic.com 10
HONORING THE BEST IN CMS
CMS Critic Awards ™
Since 2012, the annual CMS Critic Awards have celebrated
excellence across the CMS community – providing a fair
opportunity for all vendors in the market to be honored for their
innovation and service. This includes both Critic’s Choice (juried
by our editors) and People’s Choice, where readers vote for top
nominated platforms in a variety of categories such as Best
Cloud CMS, Best DXP, Best Headless CMS, and more.
The event creates significant attention and participation, which
elevates awareness for CMS, DXP, and your brand.
www.cmscritic.com Media Kit 2021 I ©2021 CMS Critic. All rights reserved. 11Advertising Programs
Package Details Frequency Availability
Starter Package Basic profile page to share text and image to post on CMS Critic website Annually Unlimited
• Advanced profile page with 1 category selection, video, banner image
Premium Profile Package • Backend access for up to 2 users Annually Unlimited
• Lead capture form (up to 5 leads/month -> $60 add. lead via email and backend
CRM Integration Add-On Integration with CRM system for streamlined lead delivery Annually Unlimited
• Featured listing
• Monthly sponsored post (1x)
Content Package Add-On Annually 10
• Annual analyst briefing / report (1x)
• Social media posts (6x)
• Thought leadership posts requiring peer review
Sponsored Posts Monthly Unlimited
• Limited to 1 post/month with 500-word limit
• CMS Expert Group Members can submit 1 post/mo for free
Guest Posts - Unlimited
• All other posts require approval and peer review
• Free by invitation only
Critic Posts • Critic posts do not require approval or peer review - Unlimited
• Access for 1 user
www.cmscritic.com *All package details and prices subject to change without notice Media Kit 2021 I ©2021 CMS Critic. All rights reserved. 12Advertising Programs
Package Details Frequency Availability
Email Blast 1 email blast – includes research, copy, assets, etc. - 12
Webinar 1 webinar – includes development and moderation by CMS Critic Fixed 12
Newsletter Sponsorship 1 newsletter sponsorship – includes promotional content and logo Fixed 12
White Paper 1 white paper – includes research, copywriting, assets, etc. Fixed 12
For custom programs and packages, contact sales@cmscritic.com
www.cmscritic.com *All package details and prices subject to change without notice Media Kit 2021 I ©2021 CMS Critic. All rights reserved. 13Be a part of our community! Sign up today for news and alerts at www.cmscritic.com ©2021 CMS Critic. All rights reserved.
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