HbbTV Presentation November 2018 15th Iran Media Technology Conference, Tehran, Iran
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HbbTV Presentation
November 2018
15th Iran Media Technology Conference, Tehran, Iran
13.11.2018 www.sofiadigital.com 1
WE COME FROM FINLAND
For a small country, Finland has been a home of many
technical innovations and groundbreaking companies
such as Nokia. Finland was also one of the first
countries to adopt DVB technology, which led to
pioneering work with digital TV standards and
technologies. That hotbed of new technology gave birth
to Sofia Digital in the year 2000.
Nowadays, Sofia Digital combines the pioneering
knowledge of digital broadcasting and internet
technologies with a Scandinavian design and usability
ideals. This way, our solutions are both functional and
pleasant to use.
This Finnish recipe for success has been proven time
and time again in every corner of the globe – with very
satisfied customers. The way we see it, everyone in Sofia
Digital should be proud of the results of their work.
13.11.2018 www.sofiadigital.com 2
THE NEW GOLDEN
AGE OF TELEVISION
Streaming video services, smart TV, mobile and companion devices and other
new technologies were supposed to spell doom for traditional broadcasted TV.
But instead, they have created a new, better, more available and more
personal enriched TV. The best of TV, linear content and Internet together. They
brought the new Golden Age of television.
13.11.2018 www.sofiadigital.com 4
HbbTV Trends in 2018
- HbbTV 2.0.x is coming
- HEVC / UHD / NGA / ETC
- Media syncronization
- Better HTML+CSS support
- Seven new companies joining in HbbTV
- i.e Google, Sky, RAI, Skyworth
- Content substitution
- Audio and/or video replacement
- Localized or personal experience
- Ads replacement
- HbbTV 1.5 going strong while 2.0.x is still coming
- HbbTV Operator Apps gain a lot of interest!
- DVB-I, how to Bring TV services over Internet
13.11.2018 www.sofiadigital.com 5
HbbTV Adoptation Map Sofia Digital HbbTV
+ India
13.11.2018 www.sofiadigital.com 6
Key Facts of HbbTV
In operation in more than 35 countries world wide
- Can find HbbTV enabled receivers (smart TV) from local shops
Many more countries have announced trials or consider
the introduction of HbbTV
- Ones who are using DVB technologies
- Regular use in Europe, Asia is still coming…
More than 300 apps deployed
- Reality must be closer to 1000 apps
HbbTV is available on more than 44 million devices
- Malaysia could sell 500.000 HbbTV enabled TV in 2019
HbbTV market penetration is growing continuously and
organically
- Marketing is lacking in many markets
13.11.2018 www.sofiadigital.com 7
HbbTV Status in 2018
Major countries started new HbbTV based
services in Europe:
- Spain, LOVESTV
- Italy, Tivu
- UK, Freeview play
-> Consumer labels show their own branding, not
HbbTV logo
Existing markets new developments:
- Finland
- Czech Republic
- Germany
- Etc, etc.
13.11.2018 www.sofiadigital.com 8
Do we need those boxes ?
– How many STB Netflix have ever
delivered?
Also Netflix users like TV
13.11.2018 www.sofiadigital.com 9
Smart TV market in South–East Asia
Retail store lookup at Jakarta in 2018
• Most of new smart televisions in SEA have
HbbTV capability build-in already
• But have to select different country from the settings,
i.e. Singapore/Malaysia / Vietnam
• Models: LG, Sony, Panasonic, more?
• Prices starting 4.399.000 IDR (below 300 USD)
13.11.2018 www.sofiadigital.com 10TYPICAL ARCHITECTURE FOR
HBBTV SOLUTION
HbbTV Signal
Generator
+ data carousel
Certified
TV+STB Receivers
All The Smart Applications and
Internet Video Content
Back-end API integration /
Audience Measurement
13.11.2018 www.sofiadigital.com 11TYPICAL ARCHITECTURE FOR
HBBTV Operator Apps HbbTV Signal
OPTIONAL
Contract with STB/TV
manufacturer
Sofia Digital Operator App
Channel
Home Video / TV
list Rich EPG
Screen player
Browser
Broadcasters applications
13.11.2018 www.sofiadigital.com 12HbbTV Operator App
OPTIONS how to activate the app:
Part ot regular HbbTV:
1. From the Broadcast channel
- Using AIT or proprietaty signalling
Privileged Op App:
2. Using the TV remote controller
- Dedicated button
- Source input (i.e. HDMI, TV, APP)
- Service discovery over the IP/DNS
Other options:
3. CAS, CI-Module
- In connection with Pay-TV module
4. Embedded into STB (operator specific App)
13.11.2018 www.sofiadigital.com 13Main Benefits of the HbbTV
Operator App
- More control of the TV user experience
- Add remote controller keys
- Channel Up/Down
- Volume control
- TV-Guide
- Channel lists
- Co-existence of broadcasted Apps
- Maintain access to ”Red Button” service
- Possibility to launch without broadcast signal
- Reach households who does not have access to
Antenna/Satellite RF signal
- Operator-specific HbbTV OpApps
- Especially for Set-top Box environment
- Replace whole UI of the device
13.11.2018 www.sofiadigital.com 14Operator App Modules
HOME SCREEN
Channel List TV Guide Cloud PVR Video on-demand
13.11.2018 www.sofiadigital.com 15Channel list Browser
Mediacorp has launched a new service in Singapore bringing together live broadcast TV
and interactive on-demand content into a single HbbTV-based environment.
13.11.2018 www.sofiadigital.com 16Home Screen
Mediacorp has launched a new service in Singapore bringing together live broadcast TV
and interactive on-demand content into a single HbbTV-based environment.
13.11.2018 www.sofiadigital.com 17Rich EPG / TV Guide
Mediacorp has launched a new service in Singapore bringing together live broadcast TV
and interactive on-demand content into a single HbbTV-based environment.
13.11.2018 www.sofiadigital.com 18Operator controller cloud PVR
Mediacorp has launched a new service in Singapore bringing together live broadcast TV
and interactive on-demand content into a single HbbTV-based environment.
13.11.2018 www.sofiadigital.com 19Video on-demand catalogue
Mediacorp has launched a new service in Singapore bringing together live broadcast TV
and interactive on-demand content into a single HbbTV-based environment.
13.11.2018 www.sofiadigital.com 20Challenge in existing HbbTV:
How to reach Households
who don’t use DVB signal?
SOLUTION = HbbTV Operator App
-> Allow everyone with compatible SmartTV to access HbbTV services
using any Internet Connection without connection Live to TV-signal
13.11.2018 www.sofiadigital.com 21Complete HbbTV System Example
Mediacorp has launched a new service in Singapore bringing together live broadcast TV
and interactive on-demand content into a single HbbTV-based environment.
13.11.2018 www.sofiadigital.com 22WITH PASSION AND
PRECISION FROM FINLAND
13.11.2018 www.sofiadigital.com 27CERTIFICATES & AWARDS
Sofia Digital’s HbbTV Growth Company 2016 This year Sofia Digital made it
Platform is a market-proven certificate in Finland to the list with 129% growth.
enabler for hybrid services,
and CSI Award winner 2015.
13.11.2018 www.sofiadigital.com 28THE ARCHITECTS OF CHANGE
Sofia Digital has been a reliable partner for
creation of new TV services since the
digitalization of television started. We help
networks to bring their content to new
platforms that enrich the viewer experience,
generating new business. We are the
architects of change.
13.11.2018 www.sofiadigital.com 29CONTACT US FOLLOW US
SofiaDigital
@sofiadigital
company/sofia-digital
Mika Kanerva Juho Mäyränpää
COO, Executive Sales Director
Vice President
mika.kanerva@sofiadigital.com juho.mayranpaa@sofiadigital.com
WWW.SOFIADIGITAL.COM
Tampere, Finland
13.11.2018 www.sofiadigital.com 30You can also read
