OPEN SPACE ACQUISITION PRESENTATION - PERSIA TRIANGLE
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OPEN SPACE ACQUISITION PRESENTATION – PERSIA TRIANGLE
PERSIA TRIANGLE, THE HEART OF THE EXCELSIOR
Excelsior and Mission Terrace residents and community based organizations have used
sidewalks surrounding the “Persia Triangle”, bordered by Mission Street, Ocean and Persia
Avenues, as a de factor town plaza, to hold public events over the past 16 years. The location
proposed for open space acquisition has many characteristics identified by the Global Designing
Cities Initiative as needed to meet plaza design goals:
Create a pedestrian Pavement to Parks Temporary Installation
destination. Sunday Streets 2014
Improve access to transit.
Improve walkability.
Enhance vehicular and
pedestrian safety.
Support local development and
build community partnerships.
Preserve and promote
neighborhood character
Current
Configuration
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OPEN SPACE ACQUISITION PRESENTATION – PERSIA TRIANGLE
LOCATION
Google Maps Image
The Persia triangle is situated between three entryways to the Excelsior/Mission Terrace
neighborhoods: Silver and Mission (0.5 miles), the Balboa BART and MUNI Transit Station (0.8
miles), and Mission and Geneva (0.6 miles).
The Mission Street and Geneva Avenue business corridors have very few public spaces to serve
pedestrians and shoppers. One parklet serves two miles of the Mission Street commercial
corridor from Silver Avenue to the County Line; the satellite image above references one mile
of Mission Street from Silver to Geneva Avenues. The Excelsior/Mission Terrace
neighborhoods are bordered on the West by the 280 Freeway and Balboa Park, and the East by
McLaren Park.
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OPEN SPACE ACQUISITION PRESENTATION – PERSIA TRIANGLE
CREATE A PEDESTRIAN DESTINATION
Google Maps Image
4650 Mission Street, the parcel proposed for open space acquisition, is highlighted above.
The value of the 10,359 ft2 lot houses a 1 story 1,299 ft2 auto body shop and a 10,060 ft2
parking lot was assessed by the Department of Real Estate at $2,700,000 in 2018.
4680 Mission Street is a 4,386 ft2 lot containing a 10,584 ft2 three story structure.
EXAMPLE - Pearl Street, NYC: New York City’s Plaza Program, creates public plazas by
converting under utilized open spaces, like this parking lot.
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OPEN SPACE ACQUISITION PRESENTATION – PERSIA TRIANGLE
IMPROVE ACCESS TO TRANSIT
The Persia Triangle was first identified as a potential acquisition site in the “Mission – Geneva
Neighborhood Transportation Plan Final Report” prepared in April 2007 by the San Francisco
County Transportation Authority.
Most of the existing land uses bordering the Persia Triangle are auto-oriented in nature,
consisting of surface parking and the yard of an auto service shop. The long-term future for
the area may be the redevelopment of the block into a more pedestrian-scale use. This can be
accomplished by encouraging in-fill development on existing parking surface lots. Such
development will increase the intensity of activities around sidewalks and create fine grained
urban form more suitable for a pedestrian-friendly environment…Each of the three streets
that form the Persia Triangle plays a key role in the neighborhood transportation system. The
Persia Triangle is the nexus of two of the most important neighborhood-oriented commercial
streets in San Francisco – Mission Street and Ocean Avenue. Persia Avenue is the only
through-street in the neighborhood and carries cross-town transit.
Persia and Mission: Transfer point for four of the longest bus routes in the MUNI system, the
29 Sunset, 14, 14L, and 14x Mission.
Ocean and Mission: Transfer point for 49 Van Ness, 14, 14L, and 14X Mission.
Balboa Park Station: The 29 and 49 both transfer at the station, connecting to the J, K, and M
lines as well as the BART system.
Geneva and Mission: The 29 connects to the 8, 8X, 8BX Bayshore Lines, 43 Masonic, 54 Felton,
and SamTrans bus lines.
IMPROVE WALKABILITY AND ENHANCE VEHICULAR AND PEDESTRIAN SAFETY
In 2011 the Department of Public Health identified Mission Street as part of the High Injury
corridor network. Vision Zero safety improvements have included:
Widening sidewalks on Ocean Avenue
Changing walk signal timing on the crosswalks at the Ocean/Mission and Persia/Mission
intersections
Installing bulb outs on Ocean Avenue at the intersection at Mission
Installing a temporary plaza in 2014 as part of the Pavement to Parks program.
The Persia Triangle is one of the suggested locations to install a Ford Go Bike docking
station.
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OPEN SPACE ACQUISITION PRESENTATION – PERSIA TRIANGLE SUPPORT LOCAL DEVELOPMENT AND BUILD COMMUNITY PARTNERSHIPS Over the past five years the City and County of San Francisco has funded various programs creating a sense of place in the heart of the Excelsior/Mission Terrace Districts. 2013 – Excelsior Community Market: This six month pilot project, funded in part by the Community Action Grant program, invited local vendors to sell their products one Sunday each month. 2014 – Pavement to Parks Program Images from Fletcher Studios Website The Persia Triangle temporary installation was designed by Fletcher Studios, in partnership with San Francisco Public Works and SFMTA. Working with the San Francisco Parks Alliance, the Excelsior Action Group facilitated one year of community design meetings collaborating with a variety of community based organizations, including the Filipino Community Center, the Excelsior District Improvement Association, students from Balboa High School via Youth Arts Exchange. Over 100 people were involved in the design process from 2013 to 2014. 5|Page
OPEN SPACE ACQUISITION PRESENTATION – PERSIA TRIANGLE
PRESERVE AND PROMOTE NEIGHBORHOOD CHARACTER
Excelsior Festival: Starting in 2002 the Excelsior Action Group launched the festival, celebrating
the people and history of District 11. 4650 Mission Street has allowed Excelsior Action Group to
activate the parking lot, staging musical and dance performances.
2014 Excelsior Festival
Pavement to Parks
Temporary Installation
Image from Pavement to Parks Website
2018 Excelsior
Festival Temporary
Parklet Installation
The Excelsior Action
Group received
funding from MOHCD
to activate 4650
Mission during the
Excelsior Festival.
Partnering with
Friends of the Urban
Forest and SF Parks
Alliance, they were able to borrow trees and Image from Cathy Mulkey Meyer
benches.
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OPEN SPACE ACQUISITION PRESENTATION – PERSIA TRIANGLE
SOURCES
Excelsior Action Group. Persia Triangle Project, 2014, www.eagsf.org. Accessed on 5 July 2018.
http://www.eagsf.org/persia-triangle-project.html
Global Designing Cities Initiative. Case Study Plaza Program, New York City, U.S.A.,
www.globaldesigningcities.org. Accessed on 7 July 2018.
https://globaldesigningcities.org/publication/global-street-design-guide/streets/pedestrian-priority-
spaces/pedestrian-plazas/case-study-plaza-program-new-york-city-usa/
Mission – Geneva Neighborhood Transportation Plan Final Report, San Francisco County
Transportation Authority, April 2007. Accessed on 5 July, 2018.
https://www.sfmta.com/sites/default/files/agendaitems/2-18-
14%20Item%2010.4%20%20Persia%20Triangle%20traffic%20modifications.pdf
Pavements to Parks. Plaza-Projects, Persia Triangle, 2014, www.pavementtoparks.org.
Accessed on 5 July 2018. http://pavementtoparks.org/plazas/plaza-projects/persia-triangle/
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