Analyst Day 2019 Munich, 22 May 2019 - Rational

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Analyst Day 2019 Munich, 22 May 2019 - Rational
Analyst Day 2019
Munich, 22 May 2019
Analyst Day 2019 Munich, 22 May 2019 - Rational
The agenda for today

11:15   Welcome

11:30   Presentation of the latest events and developments

12:30   Insights of the Hofbräuhaus kitchen

13:00   Lunch in the Bräustüberl

14:30   Wrap up, Get together

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Analyst Day 2019 Munich, 22 May 2019 - Rational
For People
That prepare hot food in
professional kitchens

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Analyst Day 2019 Munich, 22 May 2019 - Rational
Our customer Holiday Inn Express in North America

› Number of hotels worldwide: 2,742

› Number of hotels in North America: 2,400

› In 2018 significantly more than 1,000 hotels
  were equipped with a RATIONAL
  SelfCookingCenter® XS

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Analyst Day 2019 Munich, 22 May 2019 - Rational
New breakfast concept as competitive advantage

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Analyst Day 2019 Munich, 22 May 2019 - Rational
Example of a happy customer in Sweden

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Analyst Day 2019 Munich, 22 May 2019 - Rational
1,000,000
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Analyst Day 2019 Munich, 22 May 2019 - Rational
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Analyst Day 2019 Munich, 22 May 2019 - Rational
Our Awards
Source of motivation and pride

                                                                                         Hall of Fame
    Axia Best Managed                                                                       2018
  Companies Award 2019                             Intergastra
                          Grünes Band 2018      Innovationspreis
                                                      2018         German Design
                                                                    Award 2018

  Dieselmedaille 2018    Show Star 2017
                                             Küche Award 2017      Best of Market 2017   Kitchen Innovation
                                                                                            Award 2017
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Analyst Day 2019 Munich, 22 May 2019 - Rational
RATIONAL and
FRIMA combined
Grow/together

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Initial situation

Brand                           FRIMA                 RATIONAL

Product                         VarioCookingCenter®   Combi-steamer

Sales revenue 2017 in m euros   58                    646

Employees 2017                  176                   1,708

Production site                 Wittenheim (F)        Landsberg (D)

Sales subsidiaries              4                     22

Countries available in          20                    > 120

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RATIONAL and FRIMA combined
Realisation
› Sales integration
› Worldwide change of the VarioCookingCenter®
  to the RATIONAL brand
› More than 260 RATIONAL U.i.U. realised the
  brand merger
› More than 250 days of projects and trainings
  exercised
› Changes in corporate law affected employment
  location, employment contracts and office
  remodeling
› Sales has unchanged product specialisation in the
  business area
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RATIONAL and FRIMA combined
Benefit
› We become more efficient by using the already
  exisiting RATIONAL distribution infrastructure for
  the VarioCookingCenter®.

› We benefit from the strong RATIONAL brand in
  order to penetrate the market of the
  VarioCookingCenter® deeper and faster.

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Satisfied
employees
High employee engagement and low fluctuation

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Q1 2019 and outlook
Current business devolopment
Q1 figures at a glance

                    As reported        Currency neutral
Group-wide sales
revenue growth     +12 %                   +10 %

Gross margin       59.1 %                  58.5 %

EBIT margin
                   24.0 %                  22.2 %
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Very good start into FY 2019
Operational strength, additionally fueled by special effects
  Sales revenues                                                   Growth drivers Ger, USA, Asia
                              +12 %
                                                                                      Europe (excl. Ger):   + 6%
                                            194                                       Germany:              +16%
            173                                                       Sales revenue
                                                                      growth per      North America:        +26%
                                                                      region          Latin America:        + 7%
                                                                                      Asia:                 +17%
         Q1 2018                           Q1 2019                                    Rest of world:        + 3%

 Combi-steamers                VarioCookingCenter®                 EBIT margin
            +12 %

                     179                    +17 %
   160
                                                                          23,5 %                        24,0 %
                                      13              16

  Q1 2018           Q1 2019       Q1 2018           Q1 2019
                                                                          Q1 2018                       Q1 2019

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Positive megatrends for our business model
That is how the world of tomorrow lives
                                                             ›   Worldwide growth of
                                                                 populaton and higher
                                                                 life expectancy
                                                      ›   Increasing purchasing power
                                                          in developing countries
                                                 ›   New target customers via
                                                     varied catering loations
                                            ›   Demand for healthier nutrition and a
                                                wider range of dishes
                                       ›   Eat out trend, increasing share of single
                                           households
                                 ›   Efficiency pressure on customers, increasing
                                     energy, labor and occupancy costs
                             ›   Staff shortages in the catering industry
RATIONAL: Practiced sustainability

                                                  ›   Dekra-certified with ISO
                                                      9001,14001 and 50001
                                                      (quality, environment, energy)

                                          ›   Lean operational logistics

                                     ›   Extensive sustainability report with
                                         examples of manufacturing and
                                         application at our customers
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Conventional cooking appliance

     Energy
                              SelfCookingCenter®

               70%
              approx.
                   Conventional cooking appliance
                                                      Less energy, less water, less space

     Water
20                               SelfCookingCenter®
                                                      We make our customers sustainable

               95%
              approx.

                   Conventional cooking appliance
     Space

                               SelfCookingCenter®
               50%
              approx.
Comparison of boiling and steaming
Task: 60 kilogram broccoli in community catering

     Boiling in water                               Steaming in a RATIONAL 20 x 2/1 GN
        60 kg broccoli
                                                            60 kg broccoli

                                                      Steaming =
                                                      12 kWh
                                                      (incl. parboiling)
     Boiling = 36 kWh     Plus approx. 400 litres     Total
     (incl. parboiling)   total consumption 600       consumption of
                          litres                      approx. 30 litres

     Total cooking time: 79 minutes                   Total cooking time: 33 minutes

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Outlook 2019
Continuation of good business development expected

               High single-digit sales and sales revenue growth

                         Gross margin of about 59%

             EBIT increases roughly proportional to sales revenues    FY
 today                                                               2019
                          EBIT margin of about 26%

                            DSO of about 47 days

                           Equity ratio of about 75%

                    Investments of about 50 million euros

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