CHANGE THE GAME Your guide to the NEW 2021 The Body Shop At Home Brand Book - NET

CHANGE THE GAME
      Your guide to the NEW 2021
 The Body Shop At Home™ Brand Book

YOU SPOKE, WE LISTENED.
After conducting focus groups, surveys and speaking to customers,
we’ve transformed your number one selling tool, innovating and evolving it
to stay relevant and deliver what our and your growing business demands.

ONE ANNUAL BRAND BOOK
We’ve created an effective, beautiful direct selling tool which articulates
The Body Shop At Home’s unique brand position, giving you the solid foundation to
confidently drive your business; we’re producing one yearly Brand Book celebrating our
core ranges.
• Printed and Digital versions are available.
• Updated mid-year to capture product assortment changes.

Celebrating New Products       New Look and Feel
• Supported by New             The look, feel and language
Product Digital Brochures      has transformed to reflect
                               and embrace the new brand
Allowing more space            rejuvenation across
and flexibility to create      The Body Shop.
beautiful, engaging and
informative selling tools to   Improved Content to
share with your customers.     Educate and Engage
                               Keep reading to find out
                               more…

FRONT COVER
From the front cover and throughout, the Brand Book is
designed to evoke a feeling and represent the empowered, bold
individuals who collectively form The Body Shop At Home™
and everything it stands for.
We’re highlighting real people whose lives have been
transformed through Community Fair Trade, our
NEW Skincare routines to feel your best, a focus on CBD
Skincare and highlighting everyone’s favourite products.

Powerful Model Shot

Editorial Feel

Thicker Cover Paper to Support Longevity

Focus on Skincare

Larger A4 Size for a Premium Look

Prominent The Body Shop logo
Confirming we’re a strong channel of the business

EDITORIAL PAGES
                  Educate                               Community Fair Trade
                  Your customers can learn about        We bring to life the incredible
                  everything that makes The Body        impact our Community Fair
                  Shop and The Body Shop At             Trade programme has on real
                  Home™ unique. Our heritage, our       people. Read their stories and
                  beliefs, our purpose.                 connect with the human aspect
                                                        of how it not only changes lives
                                                        but respects the planet. Our
                                                        Community Fair Trade map
                                                        illustrates the global reach and
                                                        diverse natural ingredients we
                                                        source.

                  The Body Shop At Home™                Category Introductions
                  The battle cry – our inspiring        Each product section now begins
                  introduction to The Body Shop At      with an introductory double page,
                  Home™ summarising what this           editorial in feel, highlighting the
                  business can help people achieve,     category with some great details
                  how it feels to take control,         about our ranges, helpful self-
                  to belong and the incredible          care tips and QR codes to enable
                  community that they become a          digital content.
                  part of, but also support with real
                  social and environmental change
                  for others.

                  Celebrating Anita                     Skincare Routines
                  We’re reconnecting with Dame          Help your customers understand
                  Anita Roddick’s founding              the importance of caring for their
                  principles, elevating her             skin type through establishing
                  extraordinary pioneering passion      a daily routine. Use these pages
                  and drive as a change maker           to talk through the concept and
                  to shape everything we do. Her        identify which products and
                  words and beliefs are even            ranges would be best for them.
                  more relevant today. Help your        Then, on some of our most
                  customers learn more about what       popular ranges, we highlight some
                  we stand for.                         of the products that can make up
                                                        your customer’s routine.

PRODUCT PAGES                                           CONSULTANT PAGES
Stunning Lifestyle Imagery                              We’ve transformed these pages to inspire your contacts and
Beautiful shots to bring our products to life.          customers to take action! Aspirational images and clear calls to
                                                        action will motivate them to host a party or find out more about
Focus on Ingredient Stories                             joining your team.
More detailed highlights to engage your customers and
                                                        Encourage them to speak to you or use the QR codes for more
educate them on our nourishing, natural ingredients.
                                                        information.
Expanded Product Content
We’ve devised an easy-to-navigate scent guide to help
your customers choose from our Floral, Spicy, Woody
or Fresh fragrances.

WE NEED YOUR
RESTLESS ENERGY