PARIS PORTE DE VERSAILLES THE INTERNATIONAL FINE & FASHION JEWELLERY AND - asap athens
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6 - 9 SEPT 2019
PAV. 5 | PARIS PORTE DE VERSAILLES
THE INTERNATIONAL FINE & FASHION JEWELLERY AND
WATCHES SHOW
THE SHOW
THE INTERNATIONAL JEWELLERY SHOW
12,000 AROUND 400 4 SECTORS
REPRESENTED ACROSS
TRADE VISITORS BRANDS PRESENT
2HALLS
MEET THE SECTOR’S KEY PLAYERS
BIJORHCA PARIS is the only international trade show dedicated to jewellery and all its industry sectors in France. Twice a year,
over 4 days, it attracts around 12,000 trade buyers to meet over 300 designers, suppliers, manufacturers and service
providers.
DON’T MISS YOUR SECTOR’S LEADING TRADE EVENT!
2 EDITIONS EACH YEAR
• EARLY SEPTEMBER: PRESENTATION OF THE SPRING-SUMMER COLLECTIONS FOR THE FOLLOWING
YEAR
• LATE JANUARY: PRESENTATION OF THE AUTUMN-WINTER COLLECTIONS FOR THE FOLLOWING YEAR
* September 2018 figures
THE SHOW
INTERNATIONAL
A COMPLETE SHOWCASE PRESTIGE
Exhibitor breakdown Visitor breakdown
27%
Gold jewellery, Jewellery-making, Silver,
Vermeil, Steel and Watches
72%
French
50%
Fashion jewellery and designer 40.3%
French
11%
Industries, Packaging & Services
12%
Raw materials
59.7% 28%
FASHION TRENDS IN A UNIQUE SPACE international international
Fashion Trends is a unique space created by Elizabeth Leriche, where the key trends for Spring-Summer 2020 will be revealed.
Each trend is illustrated by jewellery from exhibiting brands. An opportunity for your designs to be showcased in a dedicated setting.
ELIZABETH LERICHE
Director of her own design consultancy and
artistic director at Bijorhca Paris since
January 2018.
September 2018 figures
OUR EXHIBITORS
395 BRANDS PARTICIPATED IN SEPTEMBER 2018 FROM OVER 33 COUNTRIES,
INCLUDING 117 NEW BRANDS
TOP 10 INTERNATIONAL BREAKDOWN BY ACTIVITY
EXHIBITORS* Fine jewellery
1. Germany 6. Greece Fashion jewellery
50% 2%
2. Spain 7. Brazil 8%
Watchmaking
3. Italy 8. Georgia
Industries, Packaging & 12%
4. South Africa 9. Mauritius Services
Raw materials 3%
5. Belgium 10. India
Institutional exhibitors
25%
EXHIBITOR SATISFACTION
78% of exhibitors were satisfied with the show “The show is really great, with excellent products. You’ve got to be
there.” MARIA SANTA
“An unmissable show” L'INACCESSIBLE ETOILE
“Well organised, with targeted customers” HAVA BIJOUX
*September 2018 data
VISITORS TOP 10 VISITOR
OVER 12,000 TRADE VISITORS AT NATIONALITIES*
BIJORHCA PARIS 1. Belgium 6. Netherlands
Including 28% international 2. Italy 7. Japan
Over 100 nationalities represented 3. Spain 8. United Kingdom
Around 70% decision-maker
4. Switzerland 9. United States
29% watchmaking jewellers 5. Germany 10. Portugal
38% RETAILERS*
Watchmaking/jewellery-making retailers, fashion jewellery retailers, jewellery, gift
retailers, decor retailers, ready-to-wear and accessories retailers, concept stores, art
DECISION-MAKING VISITORS*
gallery and museum shops. 14%
27%
Managing Director
15% TOP BUYERS* Director
Central purchasing departments, groups, purchasing offices, chain stores, duty free,
superstores, department stores, wholesalers and importers.
23%
Purchasing
11% Manager
Sales
manager,
salesperson
9% 13%
Assistant, Stylist, Designer,
consultant 3% Product Creator
*September 2018 data manager Artistic Director
BIJORHCA PARIS VISITORS
PROMOTIONAL ACTIVITIES
NEWSLETTERS
19 campaigns sent to 60,000 qualified leads
MAILSHOTS
30,000 invitations sent to our visitor database and an allocation to each of our exhibitors
so they can invite their customers
SMS CAMPAIGN
SMS campaign, with reminder of the dates and times of the show, to pre-registered visitors
on the eve of opening day
PR
Working with our PR agency, Zmirov Communication, we publish press releases, organise
meetings with specialist and consumer press journalists, introduce you to fashion and
specialist influencers, and give you the opportunity to present your key pieces in their Paris
showroom!
OUR MEDIA PARTNERS
20 French and 27international media partners
50 pages of advertising space
70 web banners
20 e-mailshots via our partner databases
Print: Attitude Luxe, C+ Accessoires, Dreams, Boutique 2 Mode, Journal du Textile, Le Bijoutier International, Fashion
United, Jewellery Focus (UK), Retail Jeweller (UK), Jewels & Watches (Belgium), Preziosa (Italy), VO+ (Italy), etc.
Websites: Guide montres Guide Joailliers, Modem Online
Blogs: Like a B, Le Gemmologue, Esprit Joaillerie
ONLINE, SOCIAL NETWORKS AND E-PR
WEBSITE SOCIAL NETWORKS
Around 170,000 visits a year, 43% of A community of over 23,100 followers.
which are international Unique handle and hashtag: @Bijorhca and #Bijorhca
>> Unveil your collections to the Bijorhca Paris >> Announce your presence at the next session of Bijorhca
community, through an article dedicated to your brand Paris and showcase your creations through posts on our social
on the “News “page networks
E-PRS & BLOGGERS
A Bijorhca ambassador to Last January, our bloggers
Marie from the “Into Your Closet” blog
promote the show and its published:
exhibitors before, during and
after the event
January 2019 ambassador
52 POSTS Focus on micro-influencers
Two insiders to go backstage
at the show We organise contests with micro-influencers,
Three industry-recognised where their followers can enter to win your
specialist jewellery bloggers 136 STORIES creations. A great opportunity to boost your
brand recognition!
5 ARTICLES
9 POSTS
46,7K
17.3K
reach
235,2K
People
22,6K
YOUR FREE PROMOTIONAL ACTIVITIES
THE “VIP/PRESS GIFTS” PROGRAM
You have the option of offering an item of jewellery from your collection to major buyers, to the trade and
consumer press, as well as to our influencers. What better way to promote your brand and gain recognition?
If you would like to be one of the exhibitors selected, send us HD visuals of your signature jewellery.
To take part in this campaign, we need 300 pieces from your collection.
THE “HOSTESSES’ JEWELLERY" PROGRAM
Over the show’s 4 days, our hostesses will wear your jewellery! Your brand will be promoted via our various
promotional tools, and your design will be worn by our 30 hostesses in the reception and VIP areas. The
hostesses will be briefed on your brand and stand number at the show, to ensure visitors know where to find
you. Guaranteed visibility for your brand!
To take part in this campaign, we need 30 pieces from your collection.
THE “PRESS SHOWROOM” PROGRAM
Our PR agency, Zmirov Communication, has a showroom in central Paris, visited by consumer and specialist
press journalists on a daily basis. You can exhibit your new collection in this showroom, as an exclusive press
showcase of your work. A real opportunity for your creations to gain visibility in the biggest fashion magazines.
THE “COUPS DE COEUR” PROGRAM
With the “Coups de coeur” program, you have the chance of being selected from among the most innovative,
creative and ingenious exhibiting brands. This campaign will secure you excellent coverage in the trade press,
and on www.bijorhca.com, our social networks and our visitor-specific newsletters. A fantastic way to spotlight
your brand!
ALSO AT BIJORHCA PARIS
BIJORHCA JEWELLERY AWARDS
In September 2018, Bijorhca Paris launched its first jewellery-making contest on the theme of birds from
Metropolitan France, in partnership with Ateliers Bermudes, 3J Création and WACOM.
The competition is open to all designers and creators, to celebrate the most beautiful jewellery creations.
This competition will run again in September 2019. Discover the new theme at the next Bijorhca Paris!
WORKSHOPS
Two unique spaces to explore at Bijorhca Paris. The aim of the first is to train and inform you about topics linked
to your business area and sector. The second is dedicated to enhancing know-how. Experts and professionals
will be on hand to introduce our visitors to the many jewellery-making techniques.
THE TOP BUYERS PROGRAMME
A tailor-made programme especially for the top French and international buyers, to provide them with the
warmest possible welcome and support them at the show to ensure their visit is successful. This programme is
extended to jewellers invited by institutional exhibitors, federations and groups of partner jewellers, so that
they can benefit from the same exclusive service.
A SCHOOLS AND TRAINING VILLAGE
A village created to bring together the key players in jewellery-making and
watchmaking education in one space. Students, sales advisers, jewellers and many
others will meet educators from the most prominent institutions to find high-quality
training best suited to their profile.CUSTOMER SERVICE
OUR COMMITMENTS
J
Always on-hand, from registration to exhibition launch
Supporting you at every stage, assisted by effective tools
Providing you with our expertise to enable you to get the most out of your show
Ensuring everything goes as smoothly as possible, supporting you during set-up and throughout the show
Listening to your needs, to continuously improve our services
BIJORHCA PARIS COCKTAIL: A NETWORKING OPPORTUNITY
SUNDAY 8 SEPTEMBER 2019
A networking evening for exhibitors, buyers, jewellers, press and bloggers from the sector.
Meet your customers, prospects and VIPs, partners and colleagues in a pleasant setting:
- Grow your network
- Offer your customers a unique experience
- Meet new prospects
CHAMPAGNE BAR
L
Meet your customers and prospects in a relaxed atmosphere!YOUR CONTACTS
THIBAULT BOURGUIGNON JOANA MONTILLA
Sales Director Sales Manager
Tel.: +33 (0)1 47 56 21 36 Tel. : +33 (0)1 47 56 51 59
Email: thibault.bourguignon@reedexpo.fr Email: joana.montilla@reedexpo.fr
PHILIPPE LO MONACO MARTA KOSTETSKA
Sales Manager Sales Officer
Tel. : +33 (0)1 47 56 51 28 Tel. : +33 (0)1 47 56 24 84
Email: philippe.lo-monaco@reedexpo.fr Email: marta.kostetska@reedexpo.fr
MARWA OULD SOUILEM
Sales Assistant
Tel. : +33 (0)1 47 56 21 82
Email: marwa.ould-souilem@reedexpo.frYou can also read
