SEPTEMBER 2020 25-27 ICC SYDNEY - AUSTRALIA'S LARGEST AND MOST COMPREHENSIVE FITNESS COMMUNITY EVENT - Reed Exhibitions
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AUSTRALIA’S LARGEST AND MOST COMPREHENSIVE FITNESS COMMUNITY EVENT 25-27 SEPTEMBER 2020 ICC SYDNEY WWW.FITNESS-SHOW.COM.AU
ONE COMMON BANNER
OF FITNESS
The Fitness Show Sydney is the largest and most interactive
fitness event in Australia. Returning to Sydney for its 15th
year in September 2020, the Fitness Show Sydney will bring
together several passionate communities under the one
common banner of Fitness.
Thousands of fitness enthusiasts will gather across 3 massive
event days to learn, be inspired and entertained. In 2020 we will
place a strong focus on the following communities:
• Strength Training
• Boxing
• Mixed Martial Arts
• Functional Training
• Group Fitness
Grow your business by meeting thousands of fitness enthusiasts on
25-27 September 2020 at the ICC Sydney, Darling Harbour.
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PASSIONATE The Fitness Show Sydney brings together several passionate communities under
the one common banner of fitness. The Fitness Show Sydney, with the help of our
partners, creates interactive event features for these communities to explore and
COMMUNITIES
enjoy. Speak with us today about how you can get involved in a feature area.
UNDER ARMOUR TURF GAMES THE ARENA FIGHT FIT BOXING HUB FIT FEST
Best describes as a Strength & Conditioning A rejuvenated CrossFit competition where we Partner will be Eternal MMA who are the A new partnership with Boxing Australia that New workouts with your favourite celebrity
Olympics this event will be staged from a will partner with Rogue, the official equipment UFC of Australia and will see an amateur will see delivery of an amateur tournament trainers and group training providers
500m2 custom built Arena and featuring partner for the CrossFit games. competition along with educational offerings
hundreds of Australia’s Fittest Athletes and meet & greets with professional fighters
PARTNER PARTNER PARTNER
DELIVERED DELIVERED DELIVERED
CALISTHENICS PLAYGROUND WELLNESS HUB MUSCLE & MODEL POWERLIFTING SPARTAN RACE
Australia’s leading Calisthenics community A refreshed concept in that it will become An event that will see over 400 competitors Watch and learn from over 200 of Australia’s A refreshed activation and also featuring
event multi-purpose for this event and with a view and delivered by Australia’s leading federation strongest Powerlifters Spartan workouts that will see attendance
towards offering both Nutritional talks and the ICN from over 200 Spartan Racers
Community led workouts
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MEET OUR FITNESS
SHOW SYDNEY AUDIENCE
45% visit for Top 3 reasons
44% Male 3–4 hours
visitors attend:
Try the latest
55% Female $ $240 average
spend at the show 1 fitness apparel
92% are a member Meet & work out
of a gym Visitor Age
2 with fitness icons
& celebrities
26%
22%
19%
15%
11%
30%
2%
3%
7 48% work out 20%
7 every day Explore the latest
10%
3 fitness equipment
& technologies
UNDER 18
18-24
25-34
35-44
45-54
55-64
65+
3 48% work out at least
7 3 times per week *Stats from Fitness Show Sydney 2019 Visitor Survey
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A GLOBAL
FITNESS NETWORK
BROUGHT TO YOU BY REED EXHIBITIONS
Fitness Show Sydney is brought to you by Reed Exhibitions.
Reed Exhibitions exists to bring people together through
inspiring shared experiences. We create the space,
environments and opportunities for our customers to connect
and build successful business relationships.
Reed Exhibitions is responsible for the
biggest fitness events around the globe
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THE EVOLVING
FITNESS MARKET
We know that
Fitness Show
For several years, The good news is that the fitness industry
Exhibitors
has grown strongly over the past 5 years as
we have observed an
increasing number of
consumers are becoming more aware of the Want to:
benefits of physical activity.
changes in our fitness • S
howcase and demonstrate
market The emergence of budget gym chains
products
• Digitalisation is capturing and premium functional fitness gyms has • C
onnect with new customers
our industry stimulated most of the industry’s growth • B
uild brand loyalty
attracting new customers with their
• T
he value of well trained staff affordability and accessibility and the rapid • G
enerate immediate
is rising steadily onsite sales
growth of functional fitness-based gyms has
• The
purchasing behaviour attracted affluent and time-poor consumers. • A
cquire quality leads
of consumers is changing The fitness industry in Australia will • S
trengthen relationships
with existing customers
• International trends are continue to grow in 2020 and beyond as
spreading rapidly new technologies emerge, old-fashioned • N
etwork with the
training techniques are being revamped fitness industry
In almost all areas, providers have had to and consumer interest in becoming • R
aise the profile of their brand
and will continue to adapt to these changes healthier through exercise and fitness
in order to be able to operate successfully. We look forward to delivering on
increases. your needs in 2020.
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THE NEW FACE
OF FITNESS
Fitness Show Sydney has been revamped
Now we provide our exhibitors Expect a greater variety of And a targeted marketing plan
with: products on display... to drive attendance from…
• A larger audience • Sports Nutrition & Supplements • roup Fitness
G
• A greater representation of different • A
pparel & Fashion • Functional Fitness
fitness communities • T
raining Equipment • Strength Training
• Interactive and inspiring features • W
earables & Applications • Boxing
• Live workouts on exhibitor stands • W
ellness & Beauty • Endurance Training
• More variety of products and services • F
ight Fit • Mixed Martial Arts
on display • B
ody Composition • CrossFit
• Targeted content for key visitor groups • E
MS & Vibration • Personal Trainers
• Enhanced data capture abilities • Training
& Education
...and much more! • Rehabilitation
• Tourism
• Fitness
Facilities
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/7
SHOWCASE YOUR BRAND
Join the largest global organiser of events for Australia’s largest and most
comprehensive fitness community event. If your business offers products
and services for the fitness market, you cannot miss this unrivaled
opportunity to:
• ut your product directly in the hands of consumers
P
• Generate immediate ROI via on-site sales
• Accelerate post-event sales
• Build new and strengthen existing brand relationships
• Add value to your marketing strategy
• Benchmark products and services against your competitors
• Have your brand promoted nationally as part of the Fitness Show
marketing campaign
Join the industry’s biggest brands
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/8
“Evolt has been part of the Fitness Show for the past 5 “You can’t get a better place than
years and we have always used it as a non-negotiable the Fitness Show because everyone that comes
event for us. It has been our launching pad here in here is eager and willing to try something new.”
Australia which has catapulted us to being a global
player. If it wasn’t for the Fitness Show, Evolt wouldn’t
exist.”
“The Fitness Show is a really great opportunity for
our consumers to taste the products and for us to
“For us its all about brand recognition, bringing get the products in the hands of this highly targeted
the brand to life and interacting with our consumers. audience. We are not next to the customers in the
Our business feeds off the energy that these events stores when they are making purchasing decisions so
provide. You just can’t miss it, every year you have to it provides a most effective way for us to leave them
be here.” with memories”
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A COMPREHENSIVE
MARKETING CAMPAIGN
When you exhibit with the Fitness Show, Media Outdoor marketing
you’re not just an exhibitor, you’re a
key aspect of our comprehensive event
marketing campaigns.
396 2M
Our 2019 marketing campaign generated
over 146M impressions across digital, out
Radio Spots Listeners Reached 250
of home and traditional media, and we STREET
expect this to grow in 2020. Explore our POSTERS
AROUND SYDNEY
full 2019 campaign below.
278 139M
Pieces of Media Overall Media Reach
Coverage
Website 130
SUNRISE WEATHER BUS ADS
CROSS AROUND SYDNEY
Friday at The Show
111.9K 178.2K Social media
Unique Website Users Page Views
12,500
5.1M
Paid Digital Impressions* FLYERS
Email marketing *Results from Jan 1 2019 - April 15 2019 DELIVERED TO
HEALTH CLUBS,
GYMS AND
CAFES
405K 52 108K 44K *Results from Fitness Show Sydney 2019 Marketing Campaign
Emails Delivered Email Campaigns Deployed Likes on Facebook Followers on Instagram
1025-27
SEPTEMBER 2020
ICC
SYDNEY
AUSTRALIA’S LARGEST AND Shaun Krenz
Event Director | Fitness Show
MOST COMPREHENSIVE FITNESS M: 0401 310 200 | T: +61 3 8669 3265
COMMUNITY EVENT E: shaun.krenz@fitness-show.com.au
Sasha Doudkine | Account Manager
Fitness Show B2B
T: +61 2 9422 2600
E: sasha.doudkine@reedexpo.com.au
Patricia Nesci | Account Manager
T: +61 3 8669 3272
WWW.FITNESS-SHOW.COM.AU E: patricia.nesci@fitness-show.com.auYou can also read
