Driving Successful Talent Acquisition in a High-Growth Global Digital Environment - January 2018
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January 2018
Driving Successful Talent Acquisition in a
High-Growth Global Digital Environment
Matthew Richards: Director, Talent Acquisition
© 2018 Cognizant
© 2018 Cognizant
Founded 256,800
in 1994 (CTSH, Nasdaq) Employees
Headquarters 100+ Global
Cognizant (NASDAQ-100: CTSH) is one of the Delivery Centers
Teaneck, NJ
world’s leading professional services companies,
transforming clients’ business, operating and
Revenue Mix Revenue
technology models for the digital era. Our unique
NA: 77% $13.49B in 2016
industry-based, consultative approach helps
Europe: 17% (8.6% YoY)
clients envision, build and run more innovative RoW: 6% $3.77B in Q3 2017
and efficient businesses. Headquartered in the
U.S., Cognizant is ranked 205 on the Fortune 500
and is consistently listed among the most admired Cognizant CEO Named a Fortune
Business person of the year.
companies in the world. October 16. 2017
Consistent Growth Leader: Cognizant is one of Fortune’s Financial Times
Most Admired Companies Years in
Global 500
only five publicly traded companies with a market a Row
capitalization of at least $1 billion to grow revenue
Fortune’s
and net income by at least 5% for ten years. New Fortune Future 50 List Fortune
500
Source: HBR “How the Growth Outliers Do IT” Newsweek’s
Rita McGrath, Capital IQ. 2016 World
Green Rankings Forbes
Global 2000
2 © 2018 Cognizant
Our Industry Portfolio
HEALTHCARE & LIFE SCIENCES
28 of the top 30 Global Pharmaceutical Companies
8 of the top 10 U.S. Healthcare Plans
9 of the top 10 Biotech Companies
2 of the top 5 Medical Device Companies
COMMUNICATIONS
7 of the top 10 Communications INSURANCE
Service Providers & Equipment 7 of the top 10 Global Insurers
Vendors 33 of the top 50 US Insurers
TECHNOLOGY BANKING & FINANCIAL SERVICES
4 of the top 5 Online Companies 16 of the top 20 NA Financial
7 of the top 10 ISVs institutions
10 of the top 10 European banks
INFORMATION, MEDIA & MANUFACTURING,
ENTERTAINMENT LOGISTICS, ENERGY & UTILITIES
4 of the top 10 Global Media Companies 9 of the top 10 Automotive OEM
6 of the major U.S. Movie Studios 5 of the top 15 Industrial Manufacturers
4 of the top 10 Information Service 5 of the top 15 Chemical Manufacturers
Companies Worldwide 5 of the top 15 Logistics Providers
RETAIL, TRAVEL & HOSPITALITY
9 of the top 30 Global Retailers
3 leading U.S. Airlines
3 of the World’s Leading Restaurant Chains
3 © 2018 Cognizant
Talent Acquisition Team Structure
Talent Acquisition
Director
Recruiting Recruiting
Associate Associate
Recruiting Team Sourcing Team Recruiting Team
Manager Manager Manager
Recruiting Recruiting Recruiting Recruiting Recruiting Recruiting
Business Partner Business Partner Business Partner Business Partner Business Partner Business Partner
Senior Researcher Senior Researcher
Manufacturing,
Retail, Consumer
Logistics, Energy & Healthcare & Communications & Information, Media Global Sales and
Goods, Travel &
Utilities Lifesciences Technology & Entertainment Field Marketing
Hospitality
Represents ~$9 Billion in annual revenue (2017)
4 © 2018 Cognizant
Overview
q Hiring the Right Team
q Building TA Infrastructure
q Using Data Analytics
5 © 2018 Cognizant
Steve Jobs
Co-founder of Apple computer, co-creator of
iTunes and the iPhone.
6 © 2018 Cognizant
Paul Neal “Red” Adair
American oil well firefighter
7 © 2018 Cognizant
Skill Sets and Team Structure Recruiter Backgrounds & Skill Sets • Similar corporate environment experience • Retained search experience OR high-end agency experience • Executive gravitas: the ability to consult with leadership internally and externally Recommended Team Structure • Senior Recruiter: all of the below plus executive negotiation skills and gravitas • Recruiter: relationship management, deep functional and industry expertise • Researcher: research and sourcing expertise, project management, tech savvy • Associate: relationship management, project management, administrative skills 8 © 2018 Cognizant
Jamie Oliver Celebrity Chef and Restauranteur 9 © 2018 Cognizant
Hiring the Right Team
Mark Zuckerberg
Co-founder and CEO, Facebook
Name
10 © 2018 CognizantBuilding TA Infrastructure
Three Elements of Successful Infrastructure Support
• End-to-end recruiting
• Research and sourcing
• Administration and operations
11 © 2018 CognizantAdministration and Operations
Recruiting Associate Function
q Offers and files
• Manage administrative duties, deadlines, and compliance through recruiting process including
offer letters, revisions, new hire paperwork, background checks and answering onboarding questions
• Report completed steps or issues to candidates, recruiting lead and hiring manager
q Interview scheduling
• Take ownership of scheduling in person and video conference interviews
• Plan and execute interview day logistics including catering, reserving
interview rooms and onsite support
• Travel arrangements (booking flights, car service and hotel reservations)
q Collaboration with other teams including
• Q & A Team for system support
• Talent Management
• Legal and Global Mobility
• Onboarding
q Special projects
• Strategic growth opportunities
• Recruiting Videos/Events
• See a need, fill a need
12 © 2018 CognizantResearch and Sourcing
q Subscription research sites
• Monster, Dice, other job boards
• LinkedIn, ZoomInfo, other research tools
• Google (especially to get personal contact info for candidates you
find from other sources), or google “top 50 marketing consultants
in tech” as an example
q Yammer, Sharepoint, other collaboration, file sharing and cloud tools
q Regular calls and touchpoints with researchers, recruiters and clients
q Outreach to university alumni associations to penetrate specific functions, industries, and geographies
q D&I: if you don’t have a diversity strategy, please join the rest of us, it’s 2017!
q Data backup to ensure no loss of critical research (in the cloud)
13 © 2018 CognizantEnd-to-End Recruiting
q ATS (hopefully with strong CRM functionality)
q Branding
• Social media
• Corporate marketing
q Support from corporate specialty teams
• Legal
• Compensation
• Corporate operations
• Global Mobility re: Immigration
q Our own technical infrastructure
• Full SMAC integration
• WebEx, Tandberg and Skype
• Yammer, SharePoint and other collaboration tools
• Smartphones for everywhere/always connection
• Google Alerts, Owler, business media, etc.
• Buy-in from the corporate executive leadership team
right up to the CEO
14 © 2018 CognizantWhy Data Analytics?
“The goal is to “What gets measured, “I never guess. It is a “If you treasure it, “Not everything that can
turn data into is managed.” capital mistake to measure it.” be counted counts, and
information, and theorize before one has not everything that
information into Peter Drucker data. Insensibly one Sir Gus O’Donnell counts can be counted.”
insight.” begins to twist facts to
suit theories, instead of Albert Einstein
Carly Fiorina theories to suit facts.”
Sir Arthur Conan Doyle
15 © 2018 CognizantDevelop a plan to measure data and analytics. Success is dependent upon asking the right questions. q Start with the business problems: What are the challenges that keep your business leaders awake at night? Which of these can be solved with data analytics? q Do you have the right tools to succeed? Use big data and predictive analytics to give your recruiters better data feeds, talent dashboards and competency models. q Are you using your Applicant Tracking System (ATS) effectively? Does it integrate with data analytics? q What Big Data means to the Staffing Industry. Accurate pipeline planning, reduced cost-per-placement, increased candidate quality, improved time to fill. 16 © 2018 Cognizant
What does a Recruiting Dashboard look like? 17 © 2018 Cognizant
Team Recruiting Dashboard Overview 18 © 2018 Cognizant
Visual Representations 19 © 2018 Cognizant
Drill in on Specifics – AVP/VP Hires 20 © 2018 Cognizant
Thank you
Matthew Richards
Director, Talent Acquisition
Matthew.Richards@Cognizant.com
Matthew Richards
@MRichards84
#PowerofR3cruiting
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