Online media kit 2019 - vision-mobility.de - VISION mobility
←
→
Page content transcription
If your browser does not render page correctly, please read the page content below
Online media kit 2019
vision-mobility.de
Price list valid from 1 January 2019
Version dated 11 June 2019
Profile
Profile, reach
Website Profile and target group Website
• Banner 54,490 unique user and 57,600 page impressions
The magazine VISION mobility reports on all the latest
per month
• Online advertorial developments in new concepts of mobility with a particular focus
on sustainable solutions for transportation, connectivity and Ø April to June 2019 (google analytics)
• Native text ad infrastructure for all types of vehicles, including cars, cargo bikes,
industrial trucks, commercial vehicles and omnibuses.
Increasing reach
VISION mobility targets fleet managers and other people who
• Banner
are professionally involved in the procurement of mobility
Newsletter
• Native text ad solutions and their related products. 6,202 recipients and 21.73 %
unique opening rate
Newsletter Some of the features we offer our online readers:
5/2019 (publisher information)
• Banner
o News, dates, videos, photo series, specialist articles
• Stand-alone mailing
o Magazine app
Contact
Social media
o An extensive archive of articles and a digital version of the
4,799 followers
Media kit print ➚ | GTB ➚ complete magazine
5/2019 (publisher information)
page 2
www.vision-mobility.de
Banner forms of advertising
Profile, reach Super (or full) Large mobile
Half-page Skyscraper Half-page left
Billboard banner Rectangle (or half)
Website
right (sticky) (sticky) (partly sticky)
content banner
• Banner
Visualisation
• Online advertorial
(desktop and partly
tablet)
• Native text ad
up to max. 980 300 x 250 (up
Increasing reach
Size in pixels, width 728 x 90 (or 300 x 100 (or
x 300 (standard 300 x 600 160 x 600 300 x 600 to max. 300 x
x length 468 x 60) 234 x 60)
850 x 250) 300)
• Banner
Placement on directly below Content
•
outside right,
Native text ad desktop, partly navigation, outside right above, (partly) Left sidebar Left sidebar Left sidebar
above the fold
tablets above the fold content top
Newsletter
Placement on in content in content Content top, Content top,
• Banner - - -
smartphones below below above the fold above the fold
• Stand-alone mailing
Max. display of
Contact
monthly total 50 90 90 35 55 90 90
impressions in %
Media kit print ➚ | GTB ➚ highly present
largest and on the
Additional remains
most eye- remains fixed remains fixed highly present in content billboard space
information partially fixed
catching form while scrolling while scrolling in content when viewed when viewed
while scrolling
of advertising mobile mobile
Rate: CPM in EUR 80 70 60 50 60 60 40
plus VAT
Data delivery: Three working days before placement to: anzeigen@vision-mobility.de as GIF (static or animated), JPG, 3rd-party JavaScript redirect tag, HTML5 (via redirect only) with a max. size of 200 KB (HTML5
subload up to max. 500 KB).
page 4
Online advertorial → page 1 of 2
Profile, reach Profile Services provided Rules and data delivery
Website o You can place your advertisement directly in o Advertorial with max. 3,500 keystrokes + The contents must be agreed upon with the
the editorial section images, backlinks, videos, documents and publishing house in advance.
• Banner
much more, depending on customer
o Advertising format has the look and feel of an
• Online advertorial requirements o Headline max. 85 keystrokes (all including
editorial article (native advertising)
spaces)
• Native text ad o Optimised display on all end devices , even if
o You can address our target group in their
ad blocker is enabled o Teaser text max. 150 keystrokes
Increasing reach familiar reading environment and create an
outstanding level of attention (i.e. high CTR o Guaranteed exclusiveness (always only one o Advertorial text max. 3,500 keystrokes
• Banner and reading time*) advertorial at a time)
o At least 1 image (min. 1,000 pixels wide,
• Native text ad o Highly suitable for content marketing o Reporting at end of campaign caption max. 200 keystrokes) + further images
(optionally with captions)
Newsletter o Further 6 months' placement of the website
• Banner
Booking period after placement has ended o Links within the text (backlinks) + a
corresponding link below the text (to your
4 weeks or by prior agreement
• Stand-alone mailing landing page)
Placement
Contact o Videos may only be embedded via a YouTube
Impressions (teaser) and rates o Header teaser (run of site) above the
link, i.e. your video must be available on
Media kit print ➚ | GTB ➚ Period Rates in € Impressions
navigation bar, see page 2, package B
YouTube
o Teaser placement fixed on home page as 2nd
4 weeks 3,440 approx. 40,000
news (above the fold), see page 2, package C
*Compared to CTR and visibility of conventional display advertising o Placement in the editorial newsletter once a
Tips and visualisations on the
week with image, headline, teaser text (see
next page
page 2, package D)
Rates do not include VAT.
page 5
Online advertorial → page 2 of 2
Profile, reach Tips for a successful online Teaser in newsletter (package D) Sample view of an online
Website
advertorial advertorial (package A)
• Banner
o Added value must be available
• Online advertorial
for the reader, e.g. new study
• Native text ad results, specialist articles, user
D
reports or similar
Increasing reach
o Headline or teaser image should Header bar (package B, in green, run of site, above the A
• Banner fold) + teaser on home page (package C, above the
arouse interest and not appear
• Native text ad too much like advertising fold)
Newsletter
o Time-limited incentives such as
discounts and test phases
• Banner increase the click rate B
• Stand-alone mailing o Call to action (CTA) with a
corresponding link to prompt the
Contact
reader to take action, e.g. "Get
Media kit print ➚ | GTB ➚ your free offer now" C
o For more clicks or the SEO of your
website, you can also use the
option to link relevant keywords
in the text
page 6
Native text ad → page 1 of 2
Profile, reach Profile Services provided Rules and data delivery
Website
o The text banner with image is a native form of o Text banner with image with maximum 350
o 1 image (JPG, PNG, GIF, size will be adjusted,
• Banner advertising, which is placed directly in the keystrokes + image (see page 2, package A)
min. 750 pixels wide, optimal in horizontal
editorial section of our website and guarantees
• Online advertorial o Advertising format has the look and feel of an format)
above-average attention*
editorial article (native advertising)
• Native text ad o Headline with max. 85 keystrokes
o Especially well suited for generating traffic and
o Optimised display on all end devices (including spaces)
Increasing reach leads
o Exclusiveness (no rotation on your space, a o Text for teaser with max. 265 keystrokes
• Banner total of only two spaces of this form of (including spaces)
Booking period advertising)
• Native text ad o Link (optionally, the anchor text of the link
Newsletter
o Reporting at end of campaign can be determined, max. 15 keystrokes
4 weeks or by prior agreement
including spaces, otherwise the anchor text
• Banner contains more information>>).
Impressions and rates Placement
• Stand-alone mailing
Period Rates in € Impressions o Native text ad 1
Contact
o On the home page as 4th news
Media kit print ➚ | GTB ➚ 4 weeks 1,900 approx. 20,000
Tips and visualisations on the
o Within each news full view directly
next page
below the news text
o Native text ad 2
o On the home page as 7th news
*Compared to conventional display advertising
Rates do not include VAT.
o Within each news full view directly
above the news text
page 7
Native text ad → page 2 of 2
Profile, reach Tips for a successful native Native text ad 1 (A) + 2 (B) on home page Native text ad 2 (C) + 1 (D) in news view
Website
text ad
• Banner
o Added value or advantage for
• Online advertorial
readers must be clearly
• Native text ad recognisable
Increasing reach o Headline or teaser image should
arouse interest, interesting
• Banner
images are clicked more
• Native text ad frequently than logos, for
example
Newsletter
o Time-limited incentives such as
• Banner exclusive discounts or test phases
C
• Stand-alone mailing increase the click rate A
o Call to action (CTA) with a
Contact
corresponding link to prompt the
Media kit print ➚ | GTB ➚ reader to take action, e.g. "Get
your free offer now” B
o Direct the reader to a special
landing page tailored to your
campaign (with further
instructions)
D
page 8
Reach: Banner CPM
Profile, reach Profile Services provided Data delivery
Website Reach out to visitors to our website on other o Additional reach, up to 244,000 Deliver at least three of the following forms of
websites, too ad impressions per month possible banner. The more banner forms you deliver, the
• Banner
better for the success of your campaign (banners
o Increased attention: Reach visitors to our
• Online advertorial Booking options in pixels, L x W):
website in other reading environments
Package bookings with 50,000, 100,000 or Rectangle 300 x 250
• Native text ad o Individual control: You decide how often a
o
150,000 impressions o Skyscraper 160 x 600
Increasing reach user sees your ad and during which period of
o Leaderboard 728 x 90
Rate time
• Banner o Billboard 970 x 250
CPM €35 (plus VAT) for all banner types o Reporting with ad impressions, clicks and o Half-page 300 x 600
• Native text ad CTR as well as the top 10 of the partner o Mobile format 300 x 50
websites on which your campaign has been
Newsletter Placement Please note:
displayed
• Banner On our partner websites (AGOF-tested, o Image GIF, JPG, 40 KB or 3rd-party tag
premium environment) depending on Please note: Our service provider is a German company based in
• Stand-alone mailing o Banner animations must finish after 30
availability, e.g. see the following logo carpet: Germany and all services (re-targeting) comply with German data
protection regulations. seconds at the latest
Contact
.
Media kit print ➚ | GTB ➚
And many
more
page 10Reach: native ad CPC
Profile, reach Profile Services provided Teaser text (all variants must be supplied)
All keystrokes including spaces:
Website Reach out to visitors to our website on other o Advertising with a native form of advertising
o Short: 70-90 keystrokes
websites, too using the CPC model, i.e. invoicing (text banner with image) and thus plenty of
• Banner o Medium: 140-200 keystrokes
according to clicks (not impressions) attention in the editorial content
o Long: 250-350 keystrokes
• Online advertorial
o Invoicing per click (CPC model)
Booking options Image sizes (all) required in (pixels, W x L):
• Native text ad o Reporting of ad impressions, clicks and CTR
Package bookings with 200, 350 or 500 clicks o 400 x 400, 600 x 300, 600 x 400,
Increasing reach as well as the top 10 of the partner websites 600 x 450, 300 x 250, 400 x 225,
Rate on which your campaign has been displayed 1200 x 628
• Banner
€12 per click (plus VAT) Data delivery Image formats:
• Native text ad
o GIF, JPG, PNG
Placement Headline (please supply all variants)
Newsletter o Logo 128 x 128 pixels
All keystrokes including spaces:
On our partner websites (AGOF-tested,
• Banner o Short: max. 25 keystrokes and a target URL
premium environment) depending on
o Medium: 30-45 keystrokes Caution: No text may be displayed in the images
• Stand-alone mailing availability, e.g. see the following logo carpet:
o Long: 60-70 keystrokes
Contact
Media kit print ➚ | GTB ➚
And many
more…
page 11Newsletter
Newsletter forms of advertising
Profile, reach
Newsletter profile
VISION mobility provides its readers with up-to-date news,
Website dates, background reports, an event calendar, photo series
and videos
• Banner
A
• Online advertorial Frequency Newsletter
• Native text ad Twice weekly, Tuesdays and Fridays 6,372 recipients and 22.94 % unique
Increasing reach opening rate
Data delivery
2/2019 (publisher information)
• Banner At least 3 days before publication, images as GIF (not
animated) or JPG, target URL, text if applicable
• Native text ad
Newsletter Booking options, creative guidelines and rates B
• Banner
Size (W x L in Text (including Illustration
• Stand-alone mailing
Description Rates in EUR
pixels) spaces) (similar)
Contact Full banner
468 x 60 - 360 A
Media kit print ➚ | GTB ➚
Graphic banner up to max. 620
- 440 B
x 170
Text banner
- 500 keystrokes 380 -
without image
C
Text banner Image with
350 keystrokes 380 C
with image 240 x 160
Alle Preise zzgl. MwSt.
page 13Stand-alone mailing
Profile, reach Profile Creative guidelines
Website Send an individual, personalised mailing to our o The data must be submitted prior to order
newsletter recipients confirmation to enable the editorial team or
• Banner
the publisher to check the contents
• Online advertorial Rate
o Header, imprint and sender of the editorial
€ 5,450,- plus VAT (max. 6 times per year) newsletter must (for legal reasons) remain
• Native text ad
unchanged
Increasing reach Services provided
o Delivery
• Banner o Creation and sending of a personalised*
individual mailing to our newsletter o Subject of the newsletter with max. 75
• Native text ad keystrokes (including spaces)
recipients
Newsletter
o Text (max. 3,500 keystrokes) with
o The mailing is sent in cooperation with the
(max. 3) images (JPG, GIF, PNG) and
• Banner
editorial team and with the editorial
target URLs of linked text passages
newsletter branding
• Stand-alone mailing
o No videos or animations
o 2 correction loops during creation o Your design ideas are subject to
Contact technical feasibility
o Exclusiveness: Only a limited number of
Media kit print ➚ | GTB ➚ these mailings are sent per year Tips
o The mailing must offer readers added value
o Reporting on the opening rate and clicks/CTR
per newsletter link after sending** o Subject should arouse interest
o Time-limited incentives such as discounts
increase the click rate
*If the data (form of address, etc.) of the recipient are available
**For data protection reasons, the personal data of recipients
o Place any calls to action (CTA) with a
and/or interested parties cannot be viewed or passed on at any time corresponding link in the text
page 14We will be happy to advise you...
Profile, reach
Website
• Banner
• Online advertorial
• Native text ad
Increasing reach
• Banner
• Native text ad
Newsletter Michel Frey Michaela Pech Silvio Mende
Susanne Stephan
• Banner Advertising Manager Advertising Manager of the Media Consultant Advertising Processing
VISION mobility magazine Transport Vans
• Stand-alone mailing
(VISION mobility: responsible for
Contact commercial vehicles)
Media kit print ➚ | GTB ➚ T: +49 89 32391 285 T: +49 89 32391 251 T: +49 89 32391 256 T: +49 89 32391 282
F: +49 89 32391 163 F: +49 89 32391 163 F: +49 89 32391 163 F: +49 89 32391 163
michael.frey@huss-verlag.de michaela.pech@huss-verlag.de susanne.stephan@huss-verlag.de silvio.mende@huss-verlag.de
page 15HUSS-VERLAG GmbH
Joseph-Dollinger-Bogen 5
80807 München
Telefon: +49 89 32391-0
Telefax: +49 89 32391-163
management@huss-verlag.de
www.huss-verlag.de
More information about
this and our other
publications ➚
© 2018You can also read
