2021 FUNDRAISING GUIDE - DonorDrive
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2021 FUNDRAISING GUIDE
WELCOME AND THANK YOU!
As a participant for Your Velocity, you have stepped up and shown that
you’re committed to solving cancer. Thank you!
While there’s no fundraising minimum required to participate, our goal is to raise essential
funds and deliver them to where they are needed most. We encourage our participants to
meet our suggested fundraising minimum of $250 or set their own goals - knowing that 100%
of the funds raised will go towards supporting the incredible work being done at Columbia’s
Herbert Irving Comprehensive Cancer Center (HICCC).
Velocity Fellows
In addition to providing unrestricted funds to HICCC, Velocity will continue to support our
Velocity Fellows - a program that brings crucial funds to cancer research.
In this guide you’ll find:
• FUNdraising Tips
• FUNdraising Event Ideas
• Individual Fundraising Emails
• Team Fundraising Emails
• Social Media Posts
Don’t see what you need or have additional questions?
Reach out to us at ride@velocityride.org or call 973-681-RIDE (7433)
- Your Velocity Ride Team
FUNDRAISING TIPS
Use Your Resources
1. Customize your personal and team fundraising pages. Showing people how
much you and your team members care will encourage them to donate.
2.Share your story on our 2021 What’s Your Why? Wall presented by I Am
More Than Cancer and then share your post with your supporters.
3. Use our custom images and graphics for Facebook, Twitter and Instagram
to help tell your network about Your Velocity.
4. Check out our pre-written social media and email templates that make it
easy to reach out to friends and family and ask for donations.
5. Spread the word. You can text your contacts, post directly to your social
media accounts, send out emails, and track your progress all from your
online personal fundraising dashboard!
6. Download the Your Velocity Zoom background for your virtual fundraiser
or everyday use.
7. Get to know Coach Dan! He is your personal fundrasising coach and is
happy to answer all of your questions as you stay active and fundraise.
Reach out to him at Dan@velocityride.org or 973-681-RIDE (7433)
FUNDRAISING EVENTS
Hosting a fundraising event gives you a unique opportunity to educate your donors face to
face on Your Velocity’s mission: to solve cancer. They are also a ton of fun! Below are steps
to take whether you’re hosting a socially-distanced or virtual fundraiser. And remember that
Coach Dan is available to help if you get stuck planning.
How To Host A Fundraising Event
STEP 1:CHOOSE YOUR EVENT
Think about what you and your friends already like to do. Fitness classes? Paint Nights?
Game Nights? Many things that you love to do with your friends can be turned into a
fundraising event if you get creative! (Check the list below for some great ideas!)
STEP 2: IDENTIFY YOUR REVENUE STREAM
How will this event raise money? Will you charge an entry fee? If so, will participants
donate at the time of your event or beforehand?
STEP 3: CHOOSE WHERE YOU’LL HOST YOUR EVENT
Are you going to host a socially-distanced or virtual fundraising event? Will you be at
a park? Your backyard? Will you use Zoom? Facebook Live? There are various ways to
responsibly host a socially-distanced event or platforms that can be used to stream
and connect with your audience. Your fundraising coach can help you identify which of
these ideas are best for you if you need some help!
STEP 4: INVITE YOUR GUESTS
The type of event you have will determine the number of attendees you need to
make it successful. Either way, you’ll want to invite your family and friends. Create a
Facebook event, and send e-vites or physical invitations. Word of mouth is great, but
you’ll need to do some leg work as well!
STEP 5: HAVE FUN!
Hosting an event can be stressful. You have taken on a big challenge and will make
such a great impact this season – but make sure you take some time during your
fundraiser to celebrate your accomplishments with your family and friends!
BONUS TIP: USE OUR CUSTOM
YOUR VELOCITY ZOOM
VelocityRide.org
BACKGROUND!
Make your virtual event stand out with the
custom Your Velocity Zoom background
provided to you with your fundraising tools.
This is an easy way to keep your event
looking professional and on brand!
FUNDRAISING EVENT IDEAS
• Fitness Fundraisers- Approach your gym (or yoga studio, or spin studio, or
Zumba teacher, or martial arts school…) to see if a teacher would be willing to
volunteer their time to host a virtual or socially-distanced class. Charge admission,
in the form of donations to your fundraising page.
• Game Night- Host a virtual game night with friends and family. Each team can
donate to your fundraising page while you have fun playing games like trivia, bingo,
and pictionary!
• Meals/Baked Goods At Your Door- Put your cooking or baking skills to
work. Create to-go treat boxes or meal kits and offer to deliver to friends, family,
co-workers or neighbors in return for a donation to your fundraising page.
• Virtual Concert/Talent Show- Host a virtual or socially-distanced concert
or talent show where you and your friends can show off your creative skills! Whether
you play an instrument, sing, or dance you can do what you do best and ask viewers
for a donation in exchange for providing live entertainment.
UNIQUE INDIVIDUAL FUNDRAISING IDEAS
• Incentivized Donations- If you are particularly talented at something artistic,
provide donors with the opportunity to receive a thank you gift for donating beyond
a certain threshold. For example, if somebody donates $20 or more, give them
a handmade keychain or if somebody donates $50 or more, give them a custom
painting or drawing.
• Pledge per Mile/Minute- Ask people to sponsor your walks, runs, rides or
any other activity of your choice. Ask someone to sponsor you at $1 per mile and if
you run a total of 25 miles- that’s a $25 donation right there!
• Donation Bingo- Post this donation bingo card on your Facebook page with
the link to your fundraising page! As people donate to your page, mark off the
corresponding square with their name to show your gratitude. Feel free to use this
post below:
“Now through October 3rd I will be [INSERT ACTIVITY] to raise critical funds for the
incredible research being done at Columbia’s Cancer Center. Help me complete my bingo
board by donating the amount in one of the open bingo spaces on my board at [INSERT
PERSONAL FUNDRAISING LINK].”
Download this donation bingo card by clicking here and then post it on your
Facebook page with the link to your fundraising page!
SAMPLE SOCIAL POSTS FOR YOUR FUNDRAISING EVENTS VIRTUAL TRIVIA NIGHT y Your favorite bar may not be hosting trivia, but I am! Join me (INSERT DAY AND TIME) for a night of bar trivia from home! Admission to trivia night is as simple as making a donation to my Your Velocity page [INSERT YOUR PERSONAL FUNDRAISING PAGE URL]. Thank you in advance for your generous donation, and I’ll see you on (DATE OF TRIVIA)! MEALS/BAKED GOODS AT YOUR DOOR y Who doesn’t love [INSERT FOOD]? To raise money and to celebrate the doctors and researchers at Columbia’s Cancer Center who are making advancements every day, I am making [INSERT FOOD] and will deliver them directly to your door! For a donation of just [INSERT DONATION], you’ll get to enjoy my favorite treat and help solve cancer all at once. [INSERT YOUR PERSONAL FUNDRAISING PAGE URL]. FITNESS FUNDRAISERS y This year for Your Velocity, you can celebrate it Your Way! Join me on [INSERT STREAMING PLATFORM] for a [INSERT ACTIVITY] class with [INSERT GYM/INSTRUCTOR NAME]. All I ask in return is a donation to Columbia University’s Herbert Irving Comprehensive Cancer Center through my fundraising page for Your Velocity. [INSERT YOUR PERSONAL FUNDRAISING PAGE URL].
FUNDRAISING E-MAILS 1ST ROUND OF DONATION ASKS Email #1: THE KICK OFF EMAIL Dear (INSERT NAME OF FRIEND OR FAMILY MEMBER), On October 3rd, I am celebrating Velocity Day! I will be joining hundreds of other fundraisers online to support Columbia’s Herbert Irving Comprehensive Cancer Center. They are at the forefront of patient care and cancer research, and I’ve committed to helping them solve cancer. I’ll be doing the (cycling/running/walking/service), but I need your help. I’m asking you to join me in this challenge, by donating to my page to support the ground-breaking work being done at Columbia’s Herbert Irving Comprehensive Cancer Center. These funds will provide immediate support to our doctors and researchers who are committed to solving cancer. Accelerate the end of cancer, accelerate hope, and donate to Your Velocity today! [INSERT YOUR PERSONAL FUNDRAISING PAGE URL] Sincerely, YOUR NAME Email #2: FOLLOW UP WITH THOSE WHO HAVEN’T DONATED YET Dear (INSERT NAME OF FRIEND OR FAMILY MEMBER), I’m putting in the work and (riding/running/walking) with Your Velocity because I want to make an impact. I want to contribute to and celebrate the doctors and researchers at Columbia’s Cancer Center who are making advancements every day. I want to support those patients currently facing a battle at HICCC. I want to honor the memory of those we’ve lost to cancer. Today, I’m asking for your help. I can’t reach my goals without you, and a donation to my Your Velocity fundraising page will bring us all one step closer to solving cancer. Make a tax deductible donation today. [INSERT YOUR PERSONAL FUNDRAISING PAGE URL] Sincerely, YOUR NAME
2ND ROUND OF DONATION ASKS Email #3: REACH OUT TO A NEW GROUP OF PEOPLE Dear (INSERT NAME OF FRIEND OR FAMILY MEMBER), I am participating in Your Velocity and I’ve taken on the challenge of raising (INSERT YOUR FUNDRAISING GOAL) for the Herbert Irving Comprehensive Cancer Center Columbia University Irving Medical Center. That’s where you come in. I’m asking you to support the thousands of cancer patients being treated at Columbia University Irving Medical Center as well as the doctors and researchers who are getting closer to solving cancer every day. They are making a huge impact, and so can we. Make a tax deductible donation to my Your Velocity fundraising page today [INSERT YOUR PERSONAL FUNDRAISING PAGE URL.] Sincerely, YOUR NAME Email #4: FOLLOW UP WITH THOSE WHO HAVEN’T DONATED YET Dear family and friends, As most of you know, I have taken on an incredible challenge – raising money for Your Velocity. On October 3rd, I will be one of many participants celebrating Velocity Day. We all have one goal – to solve cancer. I’m so grateful for the donations I have received, and I can’t do this alone. I’m asking for your help towards my fundraising goal. Make a tax deductible donation today to support not only my efforts, but the thousands of patients, doctors, and researchers at Columbia University Irving Medical Center who continue to provide essential care to cancer patients . [INSERT YOUR PERSONAL FUNDRAISING PAGE URL.] Thank you for any support you can give. Sincerely, YOUR NAME THANK YOU EMAIL TO THOSE WHO DONATED Dear (INSERT NAME OF DONOR), Thank you for your generous donation to my Your Velocity campaign. Every dollar I raise not only helps me get closer to my personal goal, but it helps Columbia University Irving Medical Center get closer to their goal of solving cancer. Thank you so much for your support! Sincerely, YOUR NAME
SOCIAL MEDIA POSTS Facebook, Twitter, Instagram...Use them all! POST TWICE A MONTH AND INCLUDE YOUR BEST PHOTOS OR USE ONE OF OURS 1 y Why am I taking part in the Your Velocity campaign? Because we all know someone who’s been affected by cancer- and I want to do my part to help Columbia solve cancer. Help me by donating to my page today! [INSERT YOUR PERSONAL FUNDRAISING PAGE URL] #yourvelocity 2 y I just finished up an amazing [INSERT ACTIVITY HERE] for Your Velocity. Thank you to everyone who has donated to my Your Velocity campaign thus far! If you haven’t had a chance yet it’s not too late, donate today! [INSERT YOUR PERSONAL FUNDRAISING PAGE URL] #yourvelocity 3 y I’ve just set an awesome goal to raise $1,000 in one week for Your Velocity- That’s a lot of money for cancer research! Now I need your help to get there! Donate today [INSERT YOUR PERSONAL FUNDRAISING PAGE URL] #yourvelocity 4 y Those last few miles of my [INSERT ACTIVITY HERE] are tough work. But the work Columbia’s Herbert Irving Comprehensive Cancer Center is doing is far harder. That’s why I’m doing my part to help them solve cancer by participating in Your Velocity. Help me, help Columbia and donate today. [INSERT YOUR PERSONAL FUNDRAISING PAGE URL] #ridevelocity 5 y I’m so excited to be completing [INSERT ACTIVITY HERE] on Velocity Day. I’ll do the [INSERT ACTIVITY] , but I need your help! Support me, and be a part of solving cancer, with a donation today! [INSERT YOUR PERSONAL FUNDRAISING PAGE URL] #yourvelocity 6 y I’m participating in Your Velocity and am challenging myself to complete the Velocity Core 4! I will be riding, running, walking, and engaging from now through October 3rd to raise money for Columbia’s Cancer Center. Support me today and help raise funds to cure cancer. [INSERT YOUR PERSONAL FUNDRAISING PAGE URL] #yourvelocity
SHARE YOUR PROGRESS
USE THESE CAPTIONS AND IMAGES TO SHARE YOUR
FUNDRAISING PROGRESS
1 y I’m 25% of the way toward my fundraising goal for Your Velocity. Every dollar raised
goes to Columbia’s Herbert Irving Comprehensive Cancer Center to fund the groundbreaking
research that will help us solve cancer. Help me reach my goal with a donation at [INSERT
FUNDRAISING PAGE URL]
2 y I’m halfway to my fundraising goal for Your Velocity! I’m raising money to help the
doctors and researchers at Columbia University’s Irving Medical Center treat patients and cure
cancer once and for all. You can join our fight by donating today at [INSERT FUNDRAISING
PAGE URL]
3 y I’ve reached my fundraising goal for Your Velocity 2021! However, I won’t stop
fundraising until Columbia University’s Irving Medical Center reaches their ultimate goal:
solving cancer. I’m so grateful for everyone who has helped me reach my goal, but now I’m
asking you to help me exceed my goal by supporting Your Velocity with a donation to my
fundraising page. [INSERT FUNDRAISING PAGE URL]
For the progress images we can put this below the images.
Click here to download these graphics.You can also read
