GOSPREE TRAINING FOR eGSS 2020

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GOSPREE TRAINING FOR eGSS 2020
GOSPREE
TRAINING FOR
eGSS 2020
GOSPREE TRAINING FOR eGSS 2020
WHAT IS GOSPREE?
GoSpree is a PWA ‘eCoupons’ platform owned and managed by SRA which:-

•   Enable retailers to leverage on GoSpree vide ‘electronic coupons’ to drive footfall in their stores,
    and boost spending

•   Enable SRA to run year round tactical campaigns such as GSS, F1, Christmas, Chinese New Year
    etc

•   Collect valuable customer information and statistical mining and promote communications via EDM,
    and Push Notifications

                        Shop                         Dine                         Play
GOSPREE TRAINING FOR eGSS 2020
HOW DOES
GOSPREE WORK?
   gospree.sg
GOSPREE TRAINING FOR eGSS 2020
3 SYSTEMS

  Merchant Portal
  (Content
  Management)

   Ascentis CRM

   Reports and Billing

                         4
GOSPREE TRAINING FOR eGSS 2020
Publish. Browse. Redeem. Track.
GoSpree Merchants will be
given Brand Account and ID
to input eCoupon offer
details on the site’s CRM
system . Once approved by
SRA, the eCoupons will be
published in GoSpree site

                         Consumers can browse
                                                    Cashier will enter    Merchant can
                         and download
Consumers can                                       the Merchant Code     access tracking
                         eCoupons that they
head over to                                        into the website to   report to monitor
                         would like to redeem in
gospree.sg to                                       invalidate the        number of eCoupon
                         the merchants’ outlets.
browse the deals                                    eCoupon on            downloads and
                         They must first register                                             5
                                                    redemption.           redemptions.
                         on GoSpree.
GOSPREE TRAINING FOR eGSS 2020
eCoupon Characteristics
• Manage redemption quantity

• Manage validity dates Eg. Valid from 21 Jun 2019 – 28 July 2019

• Manage date for eCoupon release Eg. Fri 16 Jun 2019

• Manage time period for eCoupon Download Eg. 12pm to 2pm

• Uniquely serialised

• Invalidation of eCoupons by store unique PIN or QR Code

                                                                    6
GOSPREE TRAINING FOR eGSS 2020
HOW TO USE GOSPREE?
GOSPREE TRAINING FOR eGSS 2020
WHAT IS IN
GOSPREE?
 gospree.sg
GOSPREE TRAINING FOR eGSS 2020
Change to       Change to    Add in
Awesome Deals   eCatalogue   “Bag It Game”

     REVISED SITE MAP
GOSPREE TRAINING FOR eGSS 2020
SIGN UP FORM
RECCOMENDATIONS
Recommended for you
DEDICATED BRAND PAGE

                           current

                       It retrieves all the vouchers
                       belonging to the brand. The
                       new format will be in next
                       page
DEDICATED BRAND PAGE

   Brand Name (eg Hegen)             Add in Brand Name in title

   Dos98hadsjofjoijoijfyd9yv9hsabf
   Asdiuajs009asfu09dfs09u
                                     Add in a section on the brand
   About the brand details

   Dsfdsjoijfsoigjoifdjgoisjdo
   Sdifidsfdusojdosf

   Visit us on
   www.hegen.com                     Add in a section on web links
   www.Lazada.sg/gegen
   www.prime.com.sg/hegen
E-COUPON (MOBILE VIEW)
E-COUPON
(DESKTOP VIEW)
32 DAYS OF AWESOME    If there are awesome deals, pull
                      and display. If there are no deals
                      display, the next page
            Awesome
             Deals
32 DAYS OF AWESOME                                    If there are awesome deals, pull
                                                      and display. If there are no deals
                                                      display, the next page
            Awesome
             Deals

             We are stocking in some awesome deals!
ADVERTISEMENT BANNERS

                 Advertisement 1
ADVERTISEMENT BANNERS

                 Advertisement 2
Gamification (only for eGSS)

•   Player needs to tap on 5 shopping bags of the type within
    30 secs to win a prize

•   Player can accept the prize eg a $5 shopping voucher and
    the game stops there. Player can play a new game the next
    day

•   Player can reject the prize and play again with the hope of
    winning a bigger prize. When the prize is accepted, the
    game stops. Player can play a new game the next day
REVISED REDEMPTION FLOW

                                 Please select one of the following:

                      Scan                      Let                   Redeem
                     QRCode                   cashier                  online
                                             enter pin

     If coupon can be redeemed online, the icon “Redeem Online” will be enabled. Else it will be
     disabled

     If coupon can be redeemed in-store, the icon “Scan Qrcode” and “Let cashier enter pin” will
     be enabled. Else , they will be disabled
REVISED REDEMPTION FLOW

                current

                                                         current

                          Befoore showing the 4 pin, display the page
                          in the next slide
REVISED REDEMPTION FLOW

                                                               Online
                                                             Promo code
                  Please select one of the following:
                                                                 is
                                                                1234

                                                             Click ok to route you
                                                                   to the site

                                                                     OK

          Scan                 Let                 Redeem
         QRCode              cashier                online
                            enter pin
GOSPREE PORTAL –
ECOUPON/BACKEND
      SETUP
https://sra-admin.ascentis.com.sg/Login.aspx
CONTENT
•   Instructions to Merchants
•   Merchant Login Page
•   Forget Password Page
•   Change Password
•   Brand Page – Mock, Overview, Upload/Edit
•   Brand Outlet – Create, Retrieve Outlet QRCode
•   ECoupon Detail Page – Mock, Overview, Upload/Edit, Category
•   Sample Terms & Conditions
•   Latitude/Longitude - for Outlet Listing
•   Reports – Overview, Statistics, Download, Redemption
•   Frequently Asked Questions

                                                                  25
INSTRUCTIONS TO MERCHANTS (1/2)

•   Existing GoSpree Merchants can login to the GoSpree web portal to update & upload brand
    information and eCoupons

     o   Merchant Web portal URL: https://sra-admin.ascentis.com.sg

     o   Username: 

     o   Password: 

•   For new Merchants, you can sign up as a GoSpree Merchant on
    https://www.retail.org.sg/gospree-for-merchants.php

                                                                                                  26
INSTRUCTIONS TO MERCHANTS (2/2)
•     All brand and eCoupons information are be subjected to SRA for approval

•     SRA to approve/reject eCoupons

       o   If approved, eCoupon will be automatically published onto the GoSpree Consumer app on the start
           date of offer period

       o   If rejected, Merchant brand administrator will have to update and re-submit the eCoupon offer to SRA
           for approval

    Any updates to the brand and eCoupon information are subjected to SRA approval before
    it is published onto the GoSpree site

                                                                                                                  27
GoSpree Portal User Guide (For Merchants)

A) MERCHANT LOGIN PAGE
●   Merchant can access the GoSpree portal via https://sra-admin.ascentis.com.sg/Login.aspx,
    using their username and password

                                                                                                                 28
B) FORGET PASSWORD PAGE
●   Merchant can reset their password by clicking Forget your password? link on the Login page
●   On the Forget password page, merchants need to enter their username and click on Reset
    Password. An automated email will be sent to the merchant brand administrator email to
    reset their password
●   If Merchant forget their username, they can contact SRA for support to retrieve their
    username & reset their password

                                                                                                 29
C) CHANGE PASSWORD
To change password, user can
 ● click on the account icon on top right,
 ● click on Change Password
 ● On the next screen, enter the current password, new password, verify new password. Then click on the
      Save button on the top right

                                                                                                          30
BRAND PAGE

             31
D) BRAND PAGE - OVERVIEW
●   Upon login, Merchant will be directed to the Brands page with the below information:

      o    English Name –this is the English name of the Brand

      o    Chinese Name – this is the Chinese name of the Brand

      o    Active – this is the status of the brand page

      o    Last Modified On – shows the last modified date for the brand

      o    Action – by clicking on      the brand administrator can edit the brand information

 NOTE: Brand administrator will not be able to edit the brand information once locked. Brand administrators
 have to submit a request to SRA for any changes

                                                                                                              32
D) BRAND PAGE – UPLOAD/EDIT (1/2)
•   Brand administrators to provide the below information:
    1.   Brand Name (English/Chinese)* – Enter Brand Name in             1
         English & Chinese
    2.   Categories – Choose Category that your Brand is under. You      2
         can select multiple Brand categories. For eGSS, please select   3
         “eGSS Deals” as one of the catagories
    3.   Brand Page Image – Upload Image of Brand Page in English
         & Chinese. Image dimension: 705 (length) x 400 (height) in      4
         pixels in 72 dpi
    4.   Brand description (English/Chinese) – Brand can include a
         short description of up to 400 characters for their brand in    5
         English & Chinese
    5.   Outlet list – Each outlet will have its own unique PIN code,
         latitude/longitude to determine the location of each outlet.
         See section E) Create Brand Outlet for more details on
         creating the outlets. Upon adding new outlet, the system
         will generate the QRCode for each outlet

                                                                             33
D) BRAND PAGE – UPLOAD/EDIT (2/2)
    6.   Brand QRCode – Merchant are encourage to include this
         QRCode in their marketing collaterals to promote their
         brand. When GoSpree members scan on this QRCode, they
         will be direct to the Brand page in GoSpree Consumer Site
•   Click on SAVE button on the top right to save all updates
    NOTE: DO NOT INPUT ANY INFORMATION/DETAIL IN
    THESE SECTIONS
     o   Enable Credit Card Validation
     o   Credit Card List (first 6 digits)
     o   Hide Brand from Listing
     o   Merchant Code – This is a 4 digit code assigned by
         merchant. This is previously used by brands for eCoupons
         redemption. The current enhancement is to be able to track
         each eCoupon redemption by outlet
    Note: Please do note leave the Chinese content empty. If the
    Chinese content is not available, please duplicate the English    6
    content for Chinese. Do not leave Chinese fields empty

                                                                          34
BRAND OUTLET

               35
E) CREATE BRAND OUTLET
In order to track the eCoupon redemption rate at each outlet, the brand administrator will have to create
the individual outlets for each brand. Brand administrator can create the outlet by clicking on Add
Outlet

                                                                                                            36
E) CREATE BRAND OUTLET
●        On the brand details screen, the brand administrator will have to
                                                                                       1
         provide the below information for each outlet:
●
                                                                                       2
         Outlet Location, Outlet Pin* – this is the unique PIN code for each outlet
         and is in 4 digits , Search Postal – brand merchant can enter the postal
         code and click on Search to retrieve the latitude/longitude. Alternatively,
         you can retrieve the latitude/longitude from Google Maps using the
         instructions on section I) Latitude/Longitude
                                                                                       3
         •   Latitude*

                                                                                       4
         •   Longitude*

    1.    Outlet Address ,Description, Store Manager, Store Manger Email
                                                                                       5

                                                                                       6
    2.    Outlet Contact Number and click on SAVE                                      7
                                                                                       8

                                                                                           37
F) RETRIEVE OUTLET QRCODE
o   Once the outlet is successfully created, the brand administrator can click on   to print the unique
    QRCode for the newly added outlet
o   The brand administrator to share the outlet PIN and outlet QRCode with the outlet manager for the
    fulfilment of eCoupons
o   The brand administrator can edit the outlet information at any point of time

                                                                                                          38
ECOUPON DETAIL

                 39
G) ECOUPON PAGE - OVERVIEW
•   To add new eCoupon, click on Catalog > eCoupons from the left navigation
•   Once in the eCoupon section, the brand administrator can click on Add Product to add new eCoupon

                                                                                                       40
G) ECOUPON DETAILS PAGE – UPLOAD/EDIT (1/4)
•   On the eCoupon Details tab, the brand administrator will
    have to provide the below information to create eCoupon:
    1.   eCoupon Code* – This code is for internal references for both
         the brand administrator & SRA. There should not be any spaces
         in the eCoupon code, example DISCOUNT10 not DISCOUNT 10
    2.   Valid From/To* – Select the eCoupon redemption start/end          1

         date                                                              2

    3.   Name* – Enter eCoupon Name. This information is an internal
                                                                           3
         references for both brand administrator & SRA
                                                                           4
    4.   Brand* – Select your brand page. Some brand administrators        5
         might have more than 1 brand to administer
    5.   Outlets* – Brand administrators can select the outlet where
         this eCoupon can be redeem. This allows the brand
         administrators to run different promotions at different outlets
         based on the member’s demographics/traffic at outlets etc

                                                                               41
G) ECOUPON DETAILS PAGE – UPLOAD/EDIT (2/4)
 6.    Download Limit – Set ‘0’ for unlimited downloads
 7.    Download Count – This is a system generated counter and
       shows the number of eCoupons that has been downloaded
 8.    eCoupon Expires – Enter number of day(s) the eCoupon will
       expire after download. Set ‘0’ for no limit and coupon will be
       valid between the Valid From and Valid To period
                                                                             6
 9.    Redemption Limit – Enter maximum eCoupon redemption
                                                                             7
       quantity for all users. Set ‘0’ for unlimited redemptions
                                                                             8
 10.   Redemption Count – This is a system generated counter and
       this is used to track the number of redeemed eCoupons                 9
                                                                             1
 11.   Hidden Product – If this is selected, the eCoupon will not be         0
                                                                             1
       listed in the GoSpree Consumer Site. This will be use by SRA to       1
                                                                             1
                                                                             2
       create hidden shopping voucher
 12.   Keywords – Allows users to search for deals based on the          1
                                                                         3
       keywords. You can enter multiple keywords and separate each
       keyword by a comma
 13.   eCoupon Images – Upload an image of the product that you
       would like to feature in the eCoupon. Brand administrators
       will have to upload 2 images. Image dimension 1 - length: 640
       pixels, height: 480pixels, in 72 dpi & image dimension 2 -
       length: 640pixels, height: 480pixels, in 72 dpi
                                                                                 42
G) ECOUPON DETAILS PAGE
– UPLOAD/EDIT(3/4)                                                                     1
                                                                                       2
•   On the eCoupon Page tab, the brand administrator will have to                      3

    provide the below information:
    1.   Category* – Select your eCoupon category. Multiple selection of           4

         categories can be made. Note: for eGSS, please select “eGSS Deals”. If
         you are participating in any of the days 32 Days of Awesome, please
         select “32 Days of Awesome – Monday, Tuesday etc.etc. “
    2.   Displayed From/Until* – Enter eCoupon download period
    3.   Promotion Headline (English/Chinese)* – Enter eCoupon promotion
         headline in both English & Chinese
    4.   Promotion Description (English/Chinese) – Enter eCoupon description in
         both English & Chinese
    5.   Terms & Conditions (English/Chinese) – Please provide eCoupon T&Cs
                                                                                   5
         for GoSpree Site members in both English & Chinese. Refer to section H)
         Sample Terms & Conditions for samples terms & conditions
    Note: Please do note leave the Chinese content empty. If the
    Chinese content is not available, please duplicate the English
    content for Chinese. Do not leave Chinese fields empty

                                                                                           43
G) ECOUPON DETAILS PAGE – UPLOAD/EDIT(4/4)
•   Once all the information is provided, the brand administrator can either:
     o Save Changes – Click on this to save the changes to send to SRA for approval at a later stage OR
     o Save and Send for Approval – Click on this to save the changes and at the same time send the eCoupon details to SRA for approval.
       Once the eCoupon is approve by SRA, it will be published onto the GoSpree Site based on the display date

                                                                                                                                           44
H) SAMPLE TERMS & CONDITIONS
•    Refer is a sample of terms & conditions for adaptation

English                                                                      Chinese

•    Valid till DD/MM/2017                                                   •   有效至DD/MM/2017
•    Limited to the first XXX redemptions                                    •   只限头XXX个兑换
•    Maximum X quantity per redemption                                       •   每个兑换只限最多X个数量
•    Not valid with other promotions, discounts and vouchers, eCoupons       •   不可与其他促销,折扣,立卷以及电子固本同时使用
•    Limited to one redemption per transaction per GoSpree Shopper           •   每笔交易只限一项兑换
•    Images featured are strictly for illustration purposes only             •   所示图像只供说明的而已
•    Please present eCoupon upon payment to enjoy this promotion             •   付款时请出示电子固本以享有这项促销优惠
•    Redemptions are based on first-come, first-served basis. While stocks   •   数量有限,先到先得,用完即止
     last.                                                                   •   单张收据中需消费满$XX新元可享此优惠
•    Valid with minimum spend of $XX in a single receipt                     •   电子固本不可兑换现金或实物
•    eCoupon is not exchangeable for cash or any other items                 •   独家银联优惠仅适用于以“62”开头的银联卡付款
•    Exclusive UnionPay offers are valid exclusively for payment with        •   其他条款和条件适用
     UnionPay Cards starting with “62”
•    Other Terms and Conditions apply

                                                                                                           45
LATITUDE/LONGITUDE

                     46
I) LATITUDE/LONGITUDE – FOR OUTLET LISTING
•   Go to Google Maps via https://www.google.com/maps

                                                        47
I) LATITUDE/LONGITUDE – FOR OUTLET LISTING
•   Enter the outlet address, example postal code 179803

                                                           48
I) LATITUDE/LONGITUDE – FOR OUTLET LISTING
•   Right click on the location pin and select What’s here?

                                                              49
I) LATITUDE/LONGITUDE – FOR OUTLET LISTING
•   Get the coordinates from the information box at the bottom of the screen
•   The first set of number is the latitude & the second set of number is the longitude, example: latitude = 1.291616,
    longitude = 103.851346
•   Merchant can copy & paste the latitude & longitude values into the outlet page

                                                                                                                         50
REPORT

         51
J) REPORTS - OVERVIEW
•   Brand administrators can only access the 3 eCoupons reports for their assigned brands
     o eCoupon Statistics
     o eCoupon Download
     o eCoupon Redemption

                                                                                            52
J) REPORTS – ECOUPON STATISTICS
•   To view the report, click on Reports > eCoupon Statistics
•   This report shows the below information for each eCoupon:
     o   Brand
     o   eCoupon Code
     o   Promotion Headline
     o   Download Limit – this is the limit that was set up by the brand administrator when creating the eCoupon
     o   Download Count – this shows the number of eCoupon that has been downloaded
     o   Redeem Limit – this is the maximum number of eCoupon for redemption
     o   Redeem Count – this shows the number eCoupon that has been redeemed

                                                                                                                   53
J) REPORTS – ECOUPON DOWNLOAD
•   To view the report, click on Reports > eCoupon Download Report
•   This report shows the below information for each downloaded eCoupon:
     o   Download Date
     o   Card Number
     o   Member Name
     o   Brand
     o   eCoupon Code
     o   Promotion Headline
     o   eCoupon Serial No.
     o   Starts on
     o   Ends on
     o   Redeemed Date

                                                                           54
J) REPORTS – ECOUPON REDEMPTION
•   To view the report, click on Reports > eCoupon Redemption Report
•   This report shows the below information for each redeemed eCoupon:
     o   Redeemed Date
     o   Card Number
     o   Member Name
     o   Brand
     o   eCoupon Code
     o   Promotion Headline
     o   eCoupon Serial No.
     o   Starts on
     o   Ends on

                                                                         55
J) REPORTS – ECOUPON REDEMPTION BY OUTLET
  •   To view the report, click on Reports > eCoupon Redemption Report by Outlet Report
  •   Once in this view, you will have to select the outlet to see the eCoupon redemption statistics
  •   The report will include the redeemed date, member name & card number, outlet, eCoupon code &
      serial number and promotion headline

                                                                                                       56
THANK YOU

For technical enquiries, please email
       anwar@sra.org.sg and
        sherlene@sra.org.sg

                                        57
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