Angry Birds WorldTM announces Grand Opening; outdoor park marks completion of second phase

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Angry Birds WorldTM announces Grand Opening; outdoor park marks completion of second phase
Angry Birds WorldTM announces Grand Opening;
       outdoor park marks completion of second phase

 World-famous flock brings fun for all ages to its unique indoor-outdoor nest
                            at Doha Festival City

For immediate release

Doha, 25 April, 2019 | The world’s first ANGRY BIRDS WORLD™ entertainment
park marked its Grand Opening at Doha Festival City, welcoming guests into
Qatar’s unique indoor and outdoor destination. Home to the world-famous Angry
Birds flock, the 17,000 square metre nest brings a riot of fun for the whole family.

Following the launch of its indoor section last year, the park extends the same
excitement to its enchanting outdoor section, as part of the second phase. One of
the much-anticipated attractions is the Super Slingshot. At 42 metres in height, this
imposing structure is hard to miss. Themed around the classic bird-flinging
gameplay, the slingshot catapults guests more than 60 meters into the air, offering a
truly heart-pounding experience.

Red’s House, as featured in The Angry Birds Movie, will delight guests with its
quirky style while indulging little ones in sand play activities. The Raft Battle takes
guests on a voyage from the Bird Island to the Piggy Island in an interactive
cinematic experience. For a hearty dose of thrill, guests can climb aboard the Angry
Coaster – a fast and furious ride that twists through the air.
Angry Birds WorldTM announces Grand Opening; outdoor park marks completion of second phase
Adventure enthusiasts can head to the park’s City Studio. The bustling adventure
hub allows visitors to test their strengths with a range of activities involving wall
climbing, parabolic slides, roller gliders and ropes course.

Once indoors, visitors can enjoy exhilarating rides with Blast Bomb – a drop and
twist tower that features free-fall motion from a height of 11 metres, or Red Alert – a
360-degree spin ride or a laser tag battle. Amidst the range of attractions, the park
also boasts the world’s first indoor/outdoor karting track and The Big Tree – a multi-
level creative playground offering a variety of edutainment workshops for little ones,
in addition to exciting challenges such as ropes course and zip line. Visitors can
keep the energy soaring at the Trampoline Universe, comprising a basketball court,
foam pit and a kids’ court.

Commenting on the opening of the Angry Birds World, Ali Bin Mohamed Bin Khalifa
Al-Attia, Deputy CEO of Leisure, owner of Trimoo Parks – the company operating
the entertainment park, said: “This is a proud moment for us, we are extremely
delighted to open our doors to a first-of-its-kind indoor outdoor destination in Qatar
and the World. Angry Birds is a universally loved brand, and we are delighted to
transform the popular game into a full-fledged entertainment park. Visitors can enjoy
a uniquely immersive experience that will delight the whole family – children and
adults alike. The park has been developed in line with the objectives of the Qatar
National Tourism Sector Strategy 2030, that aims to drive the country’s tourism.
This is a world-class entertainment destination for residents and visitors across the
region, which supports the nation’s vision of placing Qatar on the world tourism
map.”

"The Angry Birds celebrate their 10-year anniversary this year, but our work has just
begun in terms of expanding the brand's footprint and establishing multiple
touchpoints with our fans worldwide," said Simo Hämäläinen Head of Brand
Licensing at Rovio Entertainment. "Angry Birds World is a fantastic "fun for the
whole family" attraction that shows the mass appeal of the Angry Birds brand and
the joy it brings to people of all ages."
Mr Robert Hall, General Manager of Doha Festival City, said: “Angry Birds World is
a family favourite and we believe that our visitors will have more reasons to enjoy it
with the opening of the Outdoor park. Our partnership with Trimoo Parks reflects the
confidence of local and international brands in Doha Festival City as a partner of
choice, and adds to our portfolio of world-class services, making us truly Qatar’s
preferred family and entertainment destination.”

With family entertainment at the heart of its offerings, the park is rolling out a host of
attractions that will engage and entertain one and all, including an array of F&B
outlets with an exclusive angry birds themed menu. Furthermore, visitors can
celebrate a spectacular birthday with two private birthday rooms. Angry Birds fans
can also take home official merchandise from the cluster of retail stores across the
site.

ANGRY BIRDS WORLD™ constitutes one of the three major entertainment parks
that are managed by Trimoo Parks at Doha Festival City, located along Al Shamal
Road. The mall is home to VIRTUOCiTY™ – the region’s first gaming capital, and
soon to open SNOW DUNES™ – the country’s first indoor snow park.

                                         -END-

Press Contact:
Cassey Oliveira
Phone: +974 55912776
Email: cassey.oliveira@trimooparks.com
About ANGRY BIRDS WORLD™

ANGRY BIRDS WORLD™ is a pioneering concept introduced and developed by
Trimoo – the world’s ground-breaking experience innovators; in collaboration with
Talal bin Mohammed Trading (TBMT), the exclusive licensee for Qatar, and Rovio
Entertainment Corporation, one of the world’s biggest mobile game brand licensors
and creators of the hugely popular Angry Birds game series, that has 4 billion
downloads since 2009.

Stay Connected with ANGRY BIRDS WORLD™, and follow us on

Facebook: Angry Birds World
Instagram: Angrybirdsworld
YouTube: AngryBirdsWorld
Snapchat: @AngryBirdsWorld.
Or visit our website: www.angrybirdsworld.qa

About Trimoo Parks

Trimoo Parks is a leading operator of ground-breaking entertainment concepts in
Qatar. Driven by operational excellence, the company is committed to deliver a full
range of excellent operational services that stem from a pool of dynamic industry
experts whose creative and dynamic synergies have shaped the brand into a
pioneer in the realm of operating entertainment destinations. The company is
currently managing the different operational departments of the three entertainment
parks – ANGRY BIRDS WORLD™, VIRTUOCiTY™ and soon-to-open SNOW
DUNES™ – at Doha Festival City.
About Doha Festival City

Doha Festival City, the largest entertainment, fashion and dining destination has more
than 400 carefully selected international and local brands. It is home to some of the
most anticipated names, many of which are making their Qatar debut; including
Harvey Nichols, Charlotte Tilbury, Kiehls, Smashbox, Dior Beauty Boutique and ACE.
The destination is also home to the country’s only IKEA which has been trading since
2013.

Upon completion, there will be over 100 places to dine and relax including
restaurants, cafés and casual dining outlets. From well-loved brands such as Nando’s
Cheesecake Factory, PF Chang’s and Texas Roadhouse, to unique to Qatar or
debuting concepts including Jamie’s Italian, Café Coco, 800 Degrees and Aimee’s
Cafe.

As a destination with a world-class Family Entertainment Complex, Doha Festival City
is also home to indoor and outdoor attractions unique to Qatar - from the country’s
first VOX Cinemas 4D cinema complex with 18 digital screens, to outdoor spaces for
exercise and cycling, it is designed to appeal to all ages. Doha Festival City will delight
visitors with three unique theme parks that each provide first-of-their-kind experiences
- ANGRY BIRDS WORLD™, VIRTUOCiTY™ and SNOW DUNES™ - created
exclusively for Qatar.

As a ‘Smart Mall’, it offers innovative digital options including free Wi-Fi and digital
wayfinding to enhance consumer experience and is easily accessible, offering 8,000
smart parking spaces and VIP valet services.

For more information visit http://www.festivalcitydoha.com
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