PRESS PACK - MAY 2019 - A quintessentially French luxury house from Paris to Tokyo - Elinor Paris
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PRESS PACK - MAY 2019
A quintessentially French luxury house
from Paris to Tokyo
I was walking by the sea in Normandy on a mild spring morning.
The sun was already shining and there was a light breeze.
Then I passed a beautiful, elegant woman gracefully clasping
a lace parasol.
This brief moment of fleeting bliss was followed by a sensation
of emptiness. Frustrated, I tried to make sense of this feeling.
I was filled with a desire to relive the waking dream which this
encounter had inspired. This woman’s parasol had trigged
a romantic crisis in me..
I realised that the disappearance of these artisan objects,
the loss of historic reference points and values of yesteryear,
combined with the malaise prevalent in modern society, had
awakened a deep and melancholy disquiet within me.
It was glaringly obvious that we had to put the magic back
into the world, rediscover beauty, and establish a harmonious
relationship with our industrial society.
Some 300 years of French history have culminated in a new
artistic movement
Industrial Romanticism.
Elinor upholds the values and champions the ethos of this artistic
world of quintessentially French luxury. Elinor diffuses its soothing
light so that everyone can rediscover harmony, refinement, and
a taste for rare and precious craftsmanship.
« At the races, Mademoiselle Léa had a little white hat and a little white
sunshade, simply enchanting. […] I should have liked very much to know
«
in what respect this little sunshade differed from any other, and for other
reasons, reasons of feminine vanity, Albertine was still more curious.
Marcel Proust, 1919. In the Shadow of Young Girls in Flower.
In Search of Lost Time
Romanticism, a phenomenon with a revolutionary impact on
all the arts, has deep roots in the very heart of the Age of
Enlightenment.
Raphaël Bellier has discovered his true spiritual home
One of the most innovative ideas to emerge from this
in Industrial Romanticism because it echoes his own
movement is the notion of artistic, irrational and creative
roots in two worlds, which at first glance appear to be
genius, unfettered by the rationalism of the Enlightenment;
diametrically opposed.
motivated by an inner freedom which can cast off the shackles
On a professional level, his industry background and
of codes and conventions, it draws strength instead from
training as an engineer has defined his career to a
subjectivity, listening to the promptings of divine inspiration,
large extent.
intuition and the passions. It created the figure of the rebel,
The French culture of refinement a superman challenging God. The eighteenth century paved
the way for Man to break away from reason and to turn
has shaped his personality over the course of a
instead to feelings.
quintessentially Parisian life. This dual focus is at
the root of his drive, sensitivity, unconventionality,
A new conception of art was born which promoted total
originality, and fertile imagination. He could easily
creative freedom and rejected the constraints imposed
have let himself be swept along by the stream of
by rules and traditions, thus reclaiming the right of every
contemporary life, but this would have meant ignoring
imagination to express itself in its own language.
his deepest dreams.
Romanticism is a new sensibility in direct counterpoint to the
When an engineer listens to the urgent promptings of
Enlightenment and reason.
his inner Romantic, he becomes a visionary, a creative
Cartesian dualist with the capacity to harness and
harmonise energy around him in all its guises.
Raphaël has surrounded himself with designers possessing
a luxury goods and artistic pedigree, including Céline,
who boasts 20 years of experience with Courrèges and
has established this fine brand in Japan, and Gaëlle whose
Raphaël Bellier unconventional career path has shaped her expertise in
Founder the decorative arts and upholstery.
of Maison Elinor
Industrial Romanticism finds its inspiration in freedom, gaiety, joie de
vivre and emancipation.
This is the France of the Moulin Rouge, all things picturesque, the can-can,
and of the eighteenth-century Age of Enlightenment. Together, Raphaël
Bellier and Gaëlle de Bridiers have developed this movement whose origins
and influences lie in history and art.
Historical origins
Louis XV The 1900 Universal Exhibition in Paris
The Nobility Light
The 18th century The can-can
The Enlightenment Zola’s novel The Ladies’ Paradise
Frivolity
The Empire
High society
ELINOR, a French Artistic influences
luxury house with its sights
set on Japan France under the Sun King Pre-Raphaelite art
France in the 18th century Art Nouveau and Art Deco
France under the Empire Steampunk
The Victorian era
The Mughal Empire Aubusson tapestries
The Ottoman Empire Medieval earthenware tiles
Born entrepreneur Raphaël Bellier has created his own brand, Elinor, Persian rugs
positioning it in the niche luxury accessories market. His desire to extend Japan Kimonos
the influence of French culture and expertise to Asia, and to Japan in India Arts & Crafts wallpaper
particular, has its roots in a passion for French history and an ambition Lingerie
to make his distinctive mark in a country where luxury is still cherished. The Universal Exhibition in Paris
France remains the most popular destination for Japanese travellers, who 1900 Nature: light, minerals, the sky and
are acutely sensitive to its lifestyle and rich culture. France in the Moulin Rouge era stars
in 1900
The can-can The spirit of the Revolution
Zola’s novel The Ladies’ Paradise The spirit of chivalry
The Twenties Myths
The Industrial Era
« The legacy of the
decorative arts in the
era of Louis XV is a rich
seam of inspiration.
Our traditional arts and
crafts offer us a creative
palette which stimulates
our artistic imagination
today.
«
GAELLE DE BRIDIERS,
Designer in the decorative arts
ELINOR
offering high-end products in
France and Japan
« In shaping the Elinor aesthetic we aspire to achieve a balance Elinor offers high-end accessories designed and
between design and exceptional arts and crafts expertise.
« manufactured exclusively in France employing the most
meticulous craftsmanship:
CÉLINE ROUSSILLAT,
Product Designer
Collection Mesdames
Elinor has selected a palette of motifs and materials which
feature in its range of ladies’ parasols: 40 hours to handcraft the oak handle with shagreen sleeving in the Auvergne
35 hours of embellishment and manufacture of the brass rings in the Auvergne
20 hours of lacework on Chantilly looms in Calais
45 hours of hand-sewing and assembly by hand in Franche-Comté
Motifs 30 hours to hand-finish the parasol and fit the Japanese lacquer-effect ribbon with
cloisonné enamel button in Orléans
Price €3,500
Materials
La Princesse
Step out and greet the spring with a stroll along the paths of the Luxembourg Gardens.
Silk, satin, velvet... Lace, ribbon... Embroidery, Beads,
rhinestones... mother-of-pearl...
La Duchesse L’Élégante
Absorb the history of France as you marvel at the paintings in the lofty galleries of the With your stunning smile, you will enjoy discovering opulent Parisian hotels and the Art
Louvre. Deco venues of the Capital of Luxury.
La Reine
La Favorite
Bask in the soothing light, and revel in the poetry which will inspire happiness.
2 months of hand-stitched embroidery in Orléans with gold thread, sequin embellishments,
Picture yourself in a bright sunlit forest where your feet, cushioned by a carpet of moss, hand-painted electronic components, and brass jewels
lead you to a tree of dreams.
A unique item
Price on application
Collection Balades en France
40 hours to handcraft the beech handle in the Auvergne
35 hours of hand-embellishment in horn and mother-of-pearl in the Auvergne
80 hours to make the Lyon silk lining
45 hours of hand-sewing and assembly by hand in Franche-Comté
30 hours to hand-finish the parasol and fit the Japanese lacquer-effect ribbon with
cloisonné enamel button in Orléans
Price €2,500
Rêverie à la Tour Eiffel Baiser du Pont Royal
Illuminate your meanderings at dusk by admiring Eiffel’s «Great Lady» in her shimmering Stroll hand in hand and let yourself be swept off your feet by your lover’s tender kiss.
gown of lights
Lumière du soir à Versailles Promenade au bois de Boulogne
Shimmer like Marie-Antoinette in all her finery in her peaceful natural sanctuary. Relax in this park, let yourself be lulled by the lofty waterfall, and explore the upper lake
in a rowing boat.
Matinée à Giverny
Feel those first rays of sunlight, breathe in the scent of the dew and admire the reflections
of the Water Lilies.
Collection Cristal
40 hours to handcraft the beech handle in the Auvergne
35 hours of hand-embellishment in horn and jade in the Auvergne
100 hours of hand-embroidery on Calais lace embellished with sequins and beads
80 hours to make the Lyon silk lining
45 hours of hand-sewing and hand assembly in Franche-Comté
10 hours of fitting and hand-sewing of embroidered lace in Orléans
30 hours to hand-finish the parasol and fit the Japanese lacquer-effect ribbon with cloisonné
enamel button Orléans
Price €4,500
Elinor aspires to expand in Japan,
Asia and Europe and will also be
offering stoles and millinery.
Sales on request at
www.elinor.paris
Available in-store in Tokyo soon.
Available in-store at the Ritz
Paris in July.
La Cristal Émeraude
Celebrate the season of rebirth: Spring is here in all its divine glory, with its lightness and
mysterious forces.
42 avenue Montaigne - 75008 Paris
+33 (0)9 70 40 77 82 - contact@elinor.paris
www.elinor.paris
Design and creation
Anna Yovanovitch Charlotte Oulès
+33(0) 1 82 28 73 01 +33(0) 1 82 28 73 03
+33(0) 6 77 79 12 64 +33(0) 6 63 16 20 48
anna.yovanovitch@gram3.com charlotte.oules@gram3.com
All copyrightable text and graphics, the selection, arrangement, and presentation of all materials and designs (including information in the public domain) are ©2019 SAS YLEM. All rights reserved.
Elinor and Romantisme Industriel are registered trademarks.
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