Product Brochure 2018 - Market-leading sports betting solutions - Betradar
←
→
Page content transcription
If your browser does not render page correctly, please read the page content below
BETTING SERVICES
GAMING SOLUTIONS
RISK MANAGEMENT
LIVE STREAMING
BETTING STIMULATION
Product Brochure 2018
Market-leading sports betting solutions
THE WORLD’S ONLY TRUE
360° BETTING
SERVICES
PROVIDER
Grow your revenues faster with the world’s #1 betting services provider Content
Betradar is a brand of Sportradar, a global leader in understanding and leveraging the power of sports data and
digital content for its clients around the world. Sportradar provides cutting-edge solutions and services to media
companies, bookmakers, sports federations and state authorities. The Sportradar group is a truly international BETTING SERVICES 04 RISK MANAGEMENT 16
organisation, employing over 2,000 people in more than 30 locations around the world. Our rapid growth is
driven by technological innovation and a deep understanding of our clients’ business needs. More than 1,000 Pre-Match Odds Service 04 Managed Trading Services 16
businesses in over 80 countries rely on Sportradar’s data depth and quality services in their daily business. Live Odds Service 06
Since the Betradar brand first appeared in the betting market in 2001, it has developed into the most trusted Live Data Service 07 LIVE STREAMING 18
solution provider to licensed operators on every continent. Today, Betradar provides all the services necessary Live Trading Tool (BetPal) 08 Live Channel 18
to run a successful bookmaker operation: fixtures, results, odds suggestions, trading tools, in-running services, Live Monitoring 08 Live Channel Trading 19
front-end bet stimulation tools (including statistics and live scores), live streaming services, innovative gaming
Betradar Ctrl 09 Indian Horse Racing 19
solutions and esports betting services.
Player Markets 10
As the sports betting space continues to compete and innovate, Betradar stands at the forefront, meeting the
challenges and demands of the international bookmaking industry in a forward-looking manner while helping to
Mythical Match-Ups 10 BETTING STIMULATION 20
maximise the profit of each client. Boost your profits and optimise your customer engagement with a range of Numbers Betting 10 Cards Publishing Platform 20
services from the world’s #1 betting services provider. With Betradar you can offer more betting opportunities, Premium Cricket Service 11 Betting Stimulation Widget 21
increase revenue per user and retain your customers on site for longer. Goal Flash 11 Sports Data Widgets 22
Esports Betting Service 12 Live Match Tracker 23
A Multi Award-Winning Company Live Sports Centre 24
Live Scores 25
2016 Statistics Centre 25
GAMING SOLUTIONS 14
WINNER
WINNER
SPORTS DATA PROVIDER
BETRADAR
SPORTS DATA PROVIDER
BETRADAR
LIVE STREAMING
SUPPLIER
BETRADAR
Virtual Sports Betting 14 Contacts 26
Virtual Sports In-Play 15 Our Clients 27
SPORTS BETTING
SUPPLIER OF THE YEAR
BETRADAR
Introduction 02 / 03
BETTING SERVICES
Pre-Match Odds Service
Get a head start on the competition with the world’s most
extensive pre-match odds service
Betradar’s Pre-Match Odds Service provides everything you need to create and manage your own sportsbook –
from event and odds creation to market monitoring and result confirmation.
➔➔No more manual ➔➔Odds suggestions are provided at
Populate your betting offer with accurate and constantly verified fixtures for over 370,000 events per year work setting up markets an early stage and enable direct use
across more than 60 sports. All markets are compiled and traded in-house by a dedicated team of experts, who for end-customer business
closely monitor price changes from almost all bookmakers around the globe. Verified results are then delivered
promptly, enabling you to directly settle your bets. This is how we guarantee the most accurate pre-match odds ➔➔All data created, verified and ➔➔All odds are compiled and
service throughout the industry. supervised in real-time by our monitored 24/7 in-house by our experienced
dedicated team bookmakers to avoid arbitrage situations
➔➔Valuable information is supplied, ➔➔Odds calculation web service: take
such as worldwide player advantage of Betradar’s mathematical odds
transfers, match related news, models and create your own pre-match odds
injuries and suspensions
➔➔Quality assurance with ➔➔Numerous configuration
the highest security options, including margin
standards setting
➔➔Accurate and rapid ➔➔Your odds and closing
final results provided times are compared to the
for over 60 sports entire betting market to
minimise errors
PRODUCT HIGHLIGHTS ➔➔Automated and immediate ➔➔Fully customisable interface for alerts,
pay-outs possible markets, sports and other relevant parameters
➔ ➔ 500+ operators are currently subscribed to our market-leading Pre-Match Odds Service
➔ ➔ 60+ sports covered, including a wide range of niche sports
➔ ➔ 370,000+ sports events supplied every year ➔➔Valuable information, such as ➔➔Comprehensive alert system, including
period results, line-ups, substitutions, detection of wrong results, open bets on
➔ ➔ Odds compiled and traded by in-house experts ensure the most accurate pre-match service in the industry
detailed goal information, and matches already started, differences in odds
➔ ➔ World-leading market monitoring service provides visibility of your prices and competitors card information and fixtures, sure bets, removed offers from
➔ ➔ Odds monitored by the most efficient Fraud Detection Service guarantees integrity of price provision other bookmakers, and many more
➔ ➔ ISO 9001 certified, matching highest-quality standards in all processes
➔➔Results comparison: a fully automated ➔➔Add-on: American Monitoring Service covers the
function for comparing your own results ability to check odds from the Las Vegas casinos
to the Betradar results database for all American football, basketball, baseball
and ice hockey competitions played in the US
Betting Services 04 / 05
BETTING SERVICES
Live Odds Service Live Data Service
Maximise your profits with the world’s best-performing live odds service All the data you need for your sportsbook – from the world’s most
comprehensive sports betting live data service
Betradar’s Live Odds Service is the most popular in-play trading service in the market, used by over For bookmakers operating their own in-house trading, Betradar’s Live Data Service is the second-to-none
350 bookmakers worldwide. information source for truly reliable and comprehensive real-time sports data.
The fully automated and integrated service is ready for direct customer use, requiring only very limited resources A global network of over 7,000 highly-trained data journalists guarantees a 24/7/365 coverage that meets
from your side to offer a broad variety of live betting sports and markets. Betradar’s team of experts administer world’s-best standards in quality, security and integrity. Betradar’s Live Data Service is proven to be the
the complete match in real-time, using our leading edge mathematical live odds models – ensuring we can provide fastest in the market; with all data delivered in less than one second from the venue to our Live Data Client.
profit-maximising live odds for over 200,000 events per year, across 23 sports. This widget-based trading interface is fully customisable and equipped with all necessary features to optimise
your in-play trading.
Data Entry Match Administration Live Odds Compilation Risk Management Ticket Handling Customer Service
BET STOPS, BET STARTS, RESULTS DATA COVERAGE FROM TV OR VENUE REAL-TIME ODDS OF 600+ BET TYPES BASED ON STAKES AND LIABILITY BET SETTLEMENT & TICKET EVALUATION PAY-OUTS & MARKETING MEASURES
LIVE DATA SERVICE
LIVE DATA & LIVE ODDS SERVICE
LIVE DATA, LIVE ODDS & BETPAL
LIVE DATA, LIVE ODDS, BETPAL &
MANAGED TRADING SERVICES
Betradar Bookmaker
PRODUCT HIGHLIGHTS PRODUCT HIGHLIGHTS
➔ ➔ 350+ operators are currently subscribed to our market-leading Live Odds Service ➔ ➔ 80+ operators are currently subscribed to our market-leading Live Data Service
➔ ➔ 200,000+ sports events covered every year across 23 sports ➔ ➔ 23 sports and 200,000+ matches covered (including major and minor leagues,
friendly matches and other tournaments)
➔ ➔ Unrivalled profit maximisation with the sharpest Live Odds service in the industry
➔ ➔ Live odds developed with leading edge mathematical models traded by in-house experts ➔ ➔ Underpinned by the largest network of data journalists in the world
➔ ➔ Access to exclusive, high quality and fast data as official betting partner of the NBA, ➔ ➔ Proven to provide the fastest data, with the fewest errors
ITF, World Snooker and the PDC ➔ ➔ Unrivalled data depth to support more betting markets than any competitor
➔ ➔ Most sophisticated security systems for betting live data production
➔ ➔ Setting industry standards for data journalist recruitment, training and integrity systems
➔ ➔ Betradar´s sister brand, Real Time Sportscast (RTS), focuses on niche sports
not covered by other industry operators
➔ ➔ 10 sports and 50,000+ matches covered by RTS
Estimated 60% of RTS matches not covered by other leading data providers.
More details about RTS at rtsportscast.com
Betting Services 06 / 07
BETTING SERVICES
Live Trading Tool (BetPal) Betradar Ctrl
Improved efficiency for your live trading operations Total control of your bookmaking operation
Betradar’s sophisticated Live Trading Tool enables your traders to efficiently manage multiple matches with dozens Betradar Ctrl is an innovative bookmaker system full of the most wanted features, and zero that are non-essential.
of bet types per match, simultaneously. The product can be used alongside our Live Odds Service to control your Two critical factors shaped its entire development: speed and control. This is why its modular design and slick user
odds depending on liability and grants you the required flexibility to stake your position in the market. interface allows for fast and seamless integration of new services and features. Our new technology also enables you
to display odds updates in real time and choose the bookmakers you want to compare them with. Its slick menus
make navigation intuitive and simple, saving you time and letting you focus on areas that need it most.
PRODUCT HIGHLIGHTS All pre-match odds service features, which are currently accessible via Betradar.com, are also available in Ctrl.
➔ ➔ Simultaneous management of multiple Additional features, tools and functionalities currently not available on Betradar.com will be added to Ctrl+, giving
matches, with option to fully automate your you the ability for event and market publication control as well as pre-match odds control.
trading
➔ ➔ Complete flexibility in trading your own events
and markets – even detached from Betradar’s
live coverage and odds
➔ ➔ Fast and efficient event and match
configuration through pre-defined templates
Live Monitoring
Always at the hub of betting market activity
Live Monitoring is an odds monitoring system that enables you to compare your position against the market in
real time. Designed to house multiple sports and matches simultaneously, the interface relies on visualisation
tools to help you focus where you need to most. A comprehensive and fully customisable alert system also
enables you to identify high odds and sure-bet scenarios at a very early stage.
PRODUCT HIGHLIGHTS
➔ ➔ Follow up to 25 matches across 8 sports
simultaneously, with odds changes displayed
in real time PRODUCT HIGHLIGHTS
➔ ➔ Live score tickers help you stay abreast of ➔ ➔ Game changing trading tools enable you to control your odds within the platform and set up dynamic
all live action, while the Trader Tracker gives configurations down to a single event level
a real-time reference of your position within ➔ ➔ Future-proof software architecture ensures that new features can easily be incorporated
the market
➔ ➔ Accelerated data handling provides new, lightning-fast odds extraction techniques for real-time
➔ ➔ Comprehensive alert system informs you updates – ideal for quick comparison and alerting
when your odds have significantly deviated
➔ ➔ Optimised data feed works in conjunction with Betradar’s Unified Odds Feed, simplifying integration
from your competitors
and maintenance
➔ ➔ Intuitive interface delivers simple and efficient navigation to save you time
➔ ➔ Single-sign-on access through our SSO login means you can use Betradar.com and Ctrl in parallel.
As Ctrl is developed step by step, you can benefit from features in both systems until Betradar.com
is retired
Betting Services 08 / 09
BETTING SERVICES ADD-ONS
Player Markets P R E - M ATC H
B E T T I N G Premium Cricket Service
P R E - M ATC H L I V E
B E T T I N G B E T T I N G
Betting on individual player’s performance Unlocking the potential of cricket betting
Player Markets enables your punters to bet on an extensive range of performance-related markets for the most Premium Cricket Service provides bookmakers with the most comprehensive and reliable pre-match and in-play
enthralling leagues and sports in the world. The service includes the odds formats “over/under” as well as “at betting service available for this global sport. Enrich your sportsbook with over 1,000 live games per year and let
least”. All markets are based on statistics such as assists, shots on goal, passes or tackles. your punters bet on 200+ pre-match and 250+ in-play markets – available for each match. Betradar’s dedicated
trader team not only manages the entire match, including bet-settlement, but guarantees an exceptional pricing
PRODUCT HIGHLIGHTS quality with odds updates delivered in real-time.
➔ ➔ Up to 600+ bets per match covering top European soccer leagues and international tournaments
(UEFA Champions League, World Cup), NFL, NBA, MLB and AFL PRODUCT HIGHLIGHTS
➔ ➔ No workload for bookmakers, as markets are created, managed and settled in-house ➔ ➔ Exceptional pricing quality and
➔ ➔ Sharpest prices thanks to leading edge mathematical odds models liability management
➔ ➔ Real-time in-venue pricing updates
➔ ➔ Full event creation
Mythical Match-Ups P R E - M ATC H
B E T T I N G
Offer blockbuster fixtures every single day
Enhance your sportsbook with fictitious matches for the most interesting global soccer teams. Betradar takes
two teams from different leagues that are playing at a comparable performance level – with the fictitious fixture
based on the team’s actual games within their own leagues. Once both teams have completed their games, the
fictional match is evaluated based on goals scored respectively.
PRODUCT HIGHLIGHTS
Goal Flash L I V E
B E T T I N G
➔ ➔ Provide an extra interest for punters as the best teams compete virtually with other international teams Rapid 2-click betting on the go
➔ ➔ 30+ fictitious matches each week with over 50 special side bets per match
➔ ➔ Weekly format allows flexibility to consider the most thrilling fixtures imaginable Betradar’s Goal Flash series of widgets offers 2 click in-play betting – so punters are now able to bet during any
game-changing moment in the game, choose how long their bet will last and have the bet placed before the
action has moved on. Shorter the time, greater the risk, higher the return. This is how punters want to bet.
Numbers Betting P R E - M ATC H
B E T T I N G
PRODUCT HIGHLIGHTS
➔ ➔ Rapid two-click betting via a mobile solution;
compatible with all device types
Pre-match betting on the largest pool of real-world lottery draws
➔ ➔ Thousands of matches each month covered by
Betradar are available in the widget
Numbers Betting offers punters the ability to bet on the outcome of over 20,000 real lottery draws each month.
The service provides visualisation of real lottery draws from 160+ different global lotteries; including over 100 ➔ ➔ Customisable to suit the needs of any client
drum-based lotteries and more than 60 RNG lotteries, conveniently delivered through our live streaming and
Numbers Betting XML data feed.
PRODUCT HIGHLIGHTS
➔ ➔ 160+ lotteries from 33 countries offering 4,600+ draws per week with highest speed, accuracy and reliability
➔ ➔ Up to 15 markets to bet on for each draw including a variety of special bets, such as sum of balls range betting
➔ ➔ Draw visualisation via live streaming, which can be easily launched within a web browser
Betting Services 10 / 11
BETTING SERVICES
Esports Betting Service
Reach the next generation of customers with the #1 esports betting provider
Esports betting presents a unique opportunity for bookmakers to tap into a massively growing spectator sport
that boasts massive engagement rates. Esports is not only played by an increasing number of people, but is
Betting Services
followed by an even larger audience. To transform these esports enthusiasts into loyal punters, bookmakers must Increase your sportsbook with 3,500+ in-play events for the biggest three games in esports (CS:GO, LoL,
offer a truly immersive entertainment package that’s 100 percent tailored to their needs. Dota 2) and with over 11,000 pre-match events for the most followed titles in the world. Our numerous
With Betradar’s market-leading esports betting service, you’ll get everything you need to create your own partnerships with leading tournament organisers enable us to cover more matches with official live data
exciting esports offer. Provide your customers with the broadest and most credible range of pre-match and live than any other supplier. This guarantees you will receive 100 percent reliable match data, the fastest odds
betting markets available. Cater to their needs for match information with our comprehensive Live Scores and updates and the highest uptime of markets. Together with DOJO Madness, we have developed specialist
Statistics solutions and complement your sportsbook with the fastest live match streams available anywhere esports algorithms, traded by our in-house esports experts, to provide you with the sharpest odds – helping
and on each device. to maximise your profit margins.
PRODUCT HIGHLIGHTS
Live Streaming
➔ ➔ 40+ operators are currently subscribed to our market leading esports service
➔ ➔ 3,500+ live odds events covering the world’s three biggest games (CS:GO, LoL, Dota 2) Cater your esports customers’ passion for premium digital content with our Live Channel for esports. Our media
rights portfolio comprises streams from over 2,000 live events, including all major ESL events. Thanks to exclusive
➔ ➔ 11,000+ pre-match events per year, covering the most followed games globally streaming rights partnerships with tournament organisers, we deliver a signal that is proven to be faster than any
➔ ➔ Maximised profit margins thanks to highest market uptime other streaming source.
➔ ➔ Sharpest odds compiled by specialist esports algorithms and specialised esports traders
➔ ➔ Largest number of exclusive partnerships with the world’s greatest tournament organisers
(e.g. ESL, Fortuna Esports, PvPro, BTS and UCC) Betting Stimulation
➔ ➔ More live streaming of esports events than any other supplier in the world provided with the Enrich your customers’ betting experience with the fastest Live Score solution available for esports, delivering
market’s fastest signal reliable and accurate in-play data as the game unfolds. Additionally, our Statistics Centre fulfils each customer’s
➔ ➔ More matches covered with official live data than any other supplier, including fastest odds updates demand for upcoming and historical match information, providing comprehensive match and player statistics.
➔ ➔ Market-leading bet stimulation tools covering Statistics and Live Scores
Consultant Services
Unlike traditional sports betting, esports wagering is relatively new and is still looking for broad acceptance
within the esports community. To tap into this rapidly growing market, it is essential to entice them to your
sportsbook by providing the right offers, bonuses and betting options – within a secure betting environment that
gives esports punters peace of mind. Betradar’s esports experts can advise and assist you in your measurements;
providing you with deep insights into the esports environment and point out any stumbling blocks and
challenges you might face. Contact us for more information.
OUR PARTNERSHIPS GUARANTEE YOUR SUCCESS
OUR SERVICE HAS BEEN REWARDED
Betting Services 12 / 13
GAMING SOLUTIONS
Virtual Sports Betting Virtual Sports In-Play
Betting markets and events as found in the real sport Optimised for punters who like to bet on form and momentum
Betradar’s Virtual Sports are proven to add significant incremental revenue for operators seeking ways to offer In-Play betting is the number one revenue generator for bookmakers – and is now available for Virtual Sports!
bets 24/7, across multiple channels: retail, terminal, mobile and online. With over 180 bookmakers worldwide Betradar’s series of Virtual Sports In-Play products consist of Tennis, Cricket and Baseball. Built for betting
having integrated our market-leading Virtual Sports Betting products, we are the fastest growing service in the from the ground up, our Virtual Sports In-Play solutions can be offered to Bookmakers’ customers 24/7/365,
market – adding more clients each year than any other supplier in the industry. Our portfolio includes: Virtual guaranteeing an always-on frequency that drives turnover potential. Offer punters the opportunity to place live
Football, Virtual Tennis, Virtual Basketball, Horse Racing and Dog Racing. bets on full continuous matches, in any way they want.
Available
now!
VIRTUAL TENNIS IN-PLAY
➔ ➔ 16 Players
➔ ➔ Full matches with live betting, ball-by-ball
➔ ➔ Available online & mobile
➔ ➔ Optimised for punters who like to bet on form and momentum
Virtual Football World Cup out now!
PRODUCT HIGHLIGHTS
Coming soon!
➔ ➔ The highest revenue-driving solutions in the market: live with 180+ bookmakers, 500+ websites
and more than 10,000 retail outlets
➔ ➔ Offers a betting experience similar to that of real sports thanks to exceedingly realistic simulations
and visualisations
➔ ➔ Built and developed with information gathered from real-sports data VIRTUAL CRICKET IN-PLAY VIRTUAL BASEBALL IN-PLAY
➔ ➔ All main bet markets available, including optional features such as multiple bets, outrights and ➔ ➔ Top eight Indian clubs ➔ ➔ 30 top American teams
form-based pricing ➔ ➔ Competing in a T20 League ➔ ➔ Pitch-based betting
➔ ➔ Available multi-channel: retail, online and mobile ➔ ➔ Real in-play betting markets ➔ ➔ Performance and statistics based on real data
Gaming Solutions 14 / 15
RISK MANAGEMENT
Managed Trading Services
Reduce your risks and liabilities with the most flexible managed trading service Are you a start-up or a small business in the sports betting market?
Betradar’s Managed Trading Services (MTS) is an effective risk, liability, and player management service for sports Managed Trading Services can help you to succeed in a highly competitive market, providing you with a turnkey
betting operators. Its key strength is its flexibility – able to be fully tailored in all aspects, exactly to your business solution that eliminates economic uncertainties and reduces financial and operational risks – while guaranteeing
needs. It also ensures independence in operations. This means you’ll enjoy a variety of benefits from optimised highest competitiveness.
pricing to risk management – with the guarantee that you retain complete control over your own in-house trading.
Right from the start, your business has access to a market-leading pre-match and live sports data service that
comes with an unrivalled expertise in sports betting trading. You’ll be able to seamlessly offer your customers
full-service bandwidth and, thanks to a variable cost structure, minimise the risk of loss caused by high fixed
service-costs.
PRODUCT HIGHLIGHTS
➔ ➔ 150+ operators are currently utilising the Betradar Managed Trading Services ➔ ➔ Prevent threats caused by a lack of knowledge in risk, liability and player management through
outsourcing the entire process to our experienced team of risk analysts
➔ ➔ Over 1.5 million active, unique players each month with 30 million bets and 125 million selections
➔ ➔ Avoid financial and operational risks when entering the market by utilising our flexible and
➔ ➔ Market-leading risk, liability and player management thanks to the industry’s largest data base performance-based price models
➔ ➔ Platform agnostic or turnkey solution – depending on your requirements ➔ ➔ Increase your offering in sports, matches and markets – at no additional fixed cost
➔ ➔ Optimised pricing and customised trading strategies
➔ ➔ Fully integrates the operator’s trading operations
➔ ➔ Traded to your specific margin and risk parameters
➔ ➔ Bespoke pricing capability enables price differentiation between operators
Are you a company that strives for conglomerate diversification
➔ ➔ Modular risk and customer management tailored to your operational needs
into the sports betting market?
➔ ➔ Highest security for your complete offer through our market-leading fraud detection service
The sports betting market is highly complex, with numerous pitfalls and challenges that are difficult to cope
with; even for companies that are already successful in other markets.
MTS provides complete flexibility for your business Managed Trading Services will help you establish a sustainable market presence by providing you with all the
➔ ➔ Select the sports and tournaments you’re interested in or take the entire package necessary services for a successful sportsbook. With MTS you’ll have priority access to the #1 sports betting
portfolio in the market – enabling you to offer an incredible range of betting markets across an impressive
➔ ➔ Rely on Betradar’s content or contribute your own bespoke or third-party content number of sports and tournaments. All without having to invest in cost-intensive knowledge-building and work
➔ ➔ Choose from different business models – risk sharing, return guarantee or surplus trading capacities.
➔ ➔ Be competitive with the leading bookmakers – from day one – without cost-intensive investments
in employee education and human resources
➔ ➔ Find the solution that perfectly fits your technical environment with our platform agnostic or
turnkey solutions
➔ ➔ Enjoy peace-of-mind knowing that all legal and licensing issues are covered
➔ ➔ Stay ahead of the competition with experienced and proven advice on bettor behaviour and
betting metrics
Are you a well-established bookmaker?
Managed Trading Services enables you to not only optimise your risk management and price quality but retain
full control of your own operations. By seamlessly integrating your trading into Betradar’s trading structures,
you’ll immediately benefit from a full insight of the MTS ticket data flow.
➔ ➔ Leverage the flexibility of our content and customise your offer
➔ ➔ Expand your market offer with non-domiciled sports/areas and benefit from local bookmaker’s
experience
➔ ➔ Improve your pricing quality by getting deep insights into the global ticket data flow
Risk Management 16 / 17
LIVE STREAMING
Live Channel Live Channel Trading
Live streaming for online, mobile and retail betting offers The fastest solution for in-play trading
Our Live Channels for online and retail bookmakers provide you with a dedicated, 24/7 live streaming product Using the official broadcasting signal, Betradar’s Signal Speed
that seamlessly fulfils your customers’ demand for live visualisation and betting stimulation. Give punters an Live Channel Trading offers you the opportunity to (VIA SPORTSMAN / UNAS INTEGRATION)
immediate incentive to follow the match action – the ideal way to attract new customers, strengthen loyalty and enhance your in-play trading for selected entities
Seconds
prolong visit duration to drive your sportsbook revenues. faster than the competition.
+X
10
The Live Channel Online adds incremental value to your offer by having live video for games and let customers All matches within this offering are transmitted via our 9
place their bets directly in view. Innovative widgets let your customers interact with your live offer, increase bet in-house developed Video Delivery Network (VDN), a 8
stimulation, can be connected to your wallet and drive turnover. renowned back-end live video streaming system that 7
provides audio-visual game feeds up to eight seconds 6
The Live Channel Retail guarantees live sports compiled in full accordance with your betting shop’s opening 5
faster than any TV broadcaster. Use Live Channel
hours, aimed at increasing your revenues on pre-match and in-play betting. 4
Trading in combination with the Live Channel Online 3
Betradar’s Live Channels for sportsbooks come with 100% coverage of our market-leading Live Betting Solutions. or our data solutions, and benefit to the fullest. 2
Combine content from our highly attractive media rights portfolio to successfully address your target group and 1
drive revenues. LIVE CHANNEL BROADCASTER
TRADING
PRODUCT HIGHLIGHTS
➔ ➔ 38,000+ live events per year – the industry’s largest portfolio
➔ ➔ 24/7 live sports content to increase turnover potential Indian Horse Racing
➔ ➔ Exclusive and comprehensive content with a focus on off-peak hours, which usually aren’t broadcasted
on traditional channels
Always on the right track with Indian Horse Racing
➔ ➔ Attract new customers and prolong retention on your website or in your retail shop
Indian Horse Racing has a long tradition dating back more than 230 years. To this day, it hasn’t lost any of its
➔ ➔ Innovative widgets help to stimulate your punters into placing more bets excitement and enjoys greater popularity than ever. Now you can offer your customers the opportunity to bet
on Indian Horse Racing and watch live pictures, either in a betting shop or in the comfort of their own home –
as we stream the service onto betting operators’ websites.
PRODUCT HIGHLIGHTS
➔ ➔ Exclusive content on Indian horse races –
including live visual and audio streams
➔ ➔ Worldwide availability to all international
territories, excluding India (and in certain
cases, Nepal and Bhutan)
➔ ➔ Detailed information on 3,000+ races
across 340+ race days per year
➔ ➔ Perfect complement to your off-peak
portfolio – races take place 8:00-12:30 GMT
➔ ➔ Service is available across multiple
channels (online, mobile, retail)
* Territorial restrictions may apply for content shown in image
Live Streaming 18 / 19BETTING STIMULATION CUSTOMER ACQUISITION
Cards Publishing Platform Betting Stimulation Widget
Own the moment with real-time match updates Facts and questions to increase betting frequency
Bookmakers are facing the challenge to provide engaging, real-time content during live sports events. Updating With our Betting Stimulation Widget, you can provide
and publishing content is time-consuming, and many teams don’t have the resources to keep up when every your customers with valuable information at the
second matters. right time and ask topic-related questions to increase
the frequency of bet placing. This gives punters
The Cards Publishing Platform enables your team to automate high-value content, delivering updates to your
the momentum and confidence they need to place
followers within seconds of the live action.
another bet. Besides that, the Betting Stimulation
Widget enriches their betting experience and acts as
an effective call to action.
1. Valuable information
Triggered by pre-match statistical facts or in-play event
2. Engaging visualisations
Clear infographics to present the statistical facts
CONFIRMED LINEUP
MATCH REMINDER
3. Carefully designed questions
MATCH START
YELLOW CARD
YELLOW CARD
SUBSTITUTION
Encourage placing more bets and link
MATCH END
PERIOD END
TEAM STATS
TEAM STATS
TEAM STATS
answers directly to your bet slip
LIVE TABLE
RED CARD
RED CARD
4. Real-time odds
GOAL
GOAL
GOAL
Display odds associated with answers to
the question stated before
5. Betting Market display
MATCH START HALFTIME MATCH END
Cards are triggered automatically by “Static events” (white) that occur within every match at pre-defined times PRODUCT HIGHLIGHTS
and by “Dynamic events” (blue), depending on the actions of the players and the coaching staff. For each event
➔ ➔ Thousands of valuable pieces of statistical information (pre-match and in-play)
one Card is triggered.
➔ ➔ Clever algorithms to push the right question at the right time
➔ ➔ Gamify the betting experience by questions and answers linked directly to your bet slip
PRODUCT HIGHLIGHTS
➔ ➔ Odds integrated into answers act as call-to-action buttons
➔ ➔ Reach punters when the moment is right, saving time and resources on content creation with
automated, real-time match updates ➔ ➔ Includes a large number of betting markets like Totals, Handicaps, Correct Scores,
Next Goal Scorer and many more
➔ ➔ Increase social reach and engagement, publishing Cards directly to Facebook and Twitter, and as
sharable infographics on your website ➔ ➔ Available as stand-alone widget embedded into your website
or inside our Live Match Tracker visualisation
➔ ➔ Open up commercial opportunities by monetising digital content across social platforms with integrated
branding and sponsor placements
Betting Stimulation 20 / 21BETTING STIMULATION CUSTOMER RETENTION
Sports Data Widgets Live Match Tracker
Boost your revenues through bet-engaging live sports content Bringing the action directly to your bettors
Betradar’s Sports Data Widgets are the perfect complement for any sportsbook offering, providing punters With Betradar’s Live Match Tracker, bookmakers have a ready-made live sports solution to directly implement
with entertaining and bet-stimulating content for a broad range of sports. into any in-play betting offering, providing a unique visualisation of all match action in real-time.
Widgets serve bettor demands for accurate, comprehensive and compelling sports information – delivered in Increasing consumption through an intuitive and responsive design that works seamlessly across all devices, the
real-time. All widgets are responsive and fully customisable in terms of colours and the integration of logos. Live Match Tracker provides sophisticated ball spotting and on-pitch animations, giving punters the feeling of
actually being at the venue.
Offering a great variety of advertising integrations, you can choose your personal widget package to suit your
individual needs.
CORE WIDGETS PROBABILITY WIDGETS PERFORMANCE WIDGETS
PRODUCT HIGHLIGHTS PRODUCT HIGHLIGHTS
➔ ➔ Fast, accurate and reliable ➔ ➔ Bird’s eye view for ideal action tracking and ball spotting
➔ ➔ High level of detail ➔ ➔ Main events animated and zoomed in
➔ ➔ Attract new customers and drive revenues via deep direct linking to your betting offers ➔ ➔ Improved comprehensive match statistics triggered by on-field events
➔ ➔ Versatile ad integration possibilities ➔ ➔ Out of the box integration of pre-match / live odds and advertisements
➔ ➔ Responsive design for an optimal user experience across all platforms ➔ ➔ Enhanced visualisation for key events
➔ ➔ Fully customisable ➔ ➔ Easy, fast and flexible customisation and integration
➔ ➔ Responsive design for an optimal betting experience across all platforms
Betting Stimulation 22 / 23BETTING STIMULATION CUSTOMER RETENTION
Live Sports Centre Live Scores
The all-in-one live sports complement to your in-play offer Keep your sports bettors up to speed
Betradar’s Live Sports Centre is an all-in-one solution designed to let your bettors feel part of and share the thrill Betradar offers the broadest, fastest and most comprehensive live scores service in the market. Our independent
of live betting. Featuring a responsive design that can be used on all digital devices, the solution enables you to and fast-growing scout network of more than 6,000 data journalists guarantees the highest accuracy and speed
enhance your digital offering; attracting and retaining new customers. in live sports information for up to 180,000 live events per year.
In addition to versatile live statistics and match information data, the Live Sports Centre offers flexible navigation
options and engaging visualisation of all on-pitch action in real-time within the integrated Live Match Tracker. PRODUCT HIGHLIGHTS
This includes positional data of versatile match events and a comprehensive match commentary. ➔ ➔ Available via Sportradar hosted solutions or direct API integration
➔ ➔ 25+ sports with over 750 leagues and tournaments across 100+ countries
PRODUCT HIGHLIGHTS ➔ ➔ Fully customisable sports, leagues and languages to offer exactly what your audience demands
➔ ➔ Entertain your customers with a best-of-breed live match visualisation for all on-pitch action ➔ ➔ Responsive design for an optimal user experience across all platforms
using our Live Match Tracker
➔ ➔ Pre-match and live odds integration directly linked to bet slip or match overview
➔ ➔ Comprehensive and detailed match commentary, available in multiple languages ➔ ➔ Integrated bet slips allow bettors to select and stimulate bets within the solution
➔ ➔ Includes a variety of match and competition related statistics
➔ ➔ Various promotion options such as pitch-overlays to draw attention to new betting opportunities
➔ ➔ Several possibilities to integrate pre-match and live odds with direct link to betting slip
➔ ➔ Fully customisable
Statistics Centre
Valuable and entertaining information for your customers
With Betradar’s Statistics Centre, your bettors can access the
most comprehensive statistical service the market has to offer.
Providing historical data for 40+ sports across more than 1,900
different tournaments, our Statistics Centre is truly “best of breed”.
The solution can be customised to perfectly suit your own content,
layout, graphics and advertising integration preferences. Its modular
design enables you to create individual landing pages, and you
can easily link to your promotions. Betradar also offers an easy to
use and flexible administration tool that delivers a wide range of
content in various formats.
PRODUCT HIGHLIGHTS
➔ ➔ Accurate, reliable and relevant statistics with historical data for up to 20+ years to help punters predict
upcoming match results
➔ ➔ More than 40 sports, across 110+ countries
➔ ➔ Over 1,900 sports events worldwide, including more than 500 soccer tournaments
➔ ➔ Multi-lingual solution, supporting 40 different languages
➔ ➔ Responsive design for an optimal user experience across all platforms
➔ ➔ Fully customisable, e.g. throughout individual tournament and league landing page
Betting Stimulation 24 / 25Contacts Our Clients
Do you require further information? Then please let us know.
We are more than happy to address your enquiries.
Contact us at sales@betradar.com
Headquarters
Sportradar AG
Feldlistrasse 2
CH-9000 St. Gallen, Switzerland
Office: +41 71 517 72 00
Fax: +41 71 517 72 99
Customer Support
support@betradar.com
Offices Sales Representations
Austria Singapore Brazil
Linz, Vienna Singapore Sao Paulo
Australia Slovenia China
Sydney Ljubljana Beijing
Estonia South Africa Czech Republic
Tallinn Durban Zlin
Germany Sweden Greece Our gold-certified partner network:
Bremen, Gera, Munich Stockholm Athens
Gibraltar United Kingdom Italy If you want to set up a sportsbook, we can
Gibraltar London, Usk Rome recommend various software providers,
with whom we have close partnerships.
Norway Uruguay Serbia
Oslo, Montevideo Belgrade
Trondheim USA Turkey
Philippines MenloPark, Minneapolis, Istanbul
Manila New York, San Francisco
Poland
Warsaw For more details, please download our
Certified Partner Network brochure.
Russia
Moscow
Contacts 26 / 27Follow Sportradar on social media Copyright © 2018 Sportradar AG betradar is a brand of sportradar www.betradar.com
You can also read
