Product Brochure 2018 - Market-leading sports betting solutions - Betradar

Product Brochure 2018 - Market-leading sports betting solutions - Betradar



                     LIVE STREAMING

                    BETTING STIMULATION

Product Brochure 2018
Market-leading sports betting solutions
Product Brochure 2018 - Market-leading sports betting solutions - Betradar

                                                                   360° BETTING

Grow your revenues faster with the world’s #1 betting services provider                                              Content
Betradar is a brand of Sportradar, a global leader in understanding and leveraging the power of sports data and
digital content for its clients around the world. Sportradar provides cutting-edge solutions and services to media
companies, bookmakers, sports federations and state authorities. The Sportradar group is a truly international       BETTING SERVICES             04   RISK MANAGEMENT                          16
organisation, employing over 2,000 people in more than 30 locations around the world. Our rapid growth is
driven by technological innovation and a deep understanding of our clients’ business needs. More than 1,000          Pre-Match Odds Service       04   Managed Trading Services                  16
businesses in over 80 countries rely on Sportradar’s data depth and quality services in their daily business.        Live Odds Service            06
Since the Betradar brand first appeared in the betting market in 2001, it has developed into the most trusted        Live Data Service            07   LIVE STREAMING                           18
solution provider to licensed operators on every continent. Today, Betradar provides all the services necessary      Live Trading Tool (BetPal)   08   Live Channel                              18
to run a successful bookmaker operation: fixtures, results, odds suggestions, trading tools, in-running services,    Live Monitoring              08   Live Channel Trading                      19
front-end bet stimulation tools (including statistics and live scores), live streaming services, innovative gaming
                                                                                                                     Betradar Ctrl                09   Indian Horse Racing                       19
solutions and esports betting services.
                                                                                                                     Player Markets               10
As the sports betting space continues to compete and innovate, Betradar stands at the forefront, meeting the
challenges and demands of the international bookmaking industry in a forward-looking manner while helping to
                                                                                                                     Mythical Match-Ups           10   BETTING STIMULATION                      20
maximise the profit of each client. Boost your profits and optimise your customer engagement with a range of         Numbers Betting              10   Cards Publishing Platform                 20
services from the world’s #1 betting services provider. With Betradar you can offer more betting opportunities,      Premium Cricket Service      11   Betting Stimulation Widget                21
increase revenue per user and retain your customers on site for longer.                                              Goal Flash                   11   Sports Data Widgets                       22
                                                                                                                     Esports Betting Service      12   Live Match Tracker                        23
A Multi Award-Winning Company                                                                                                                          Live Sports Centre                        24
                                                                                                                                                       Live Scores                               25
                                                       2016                                                                                            Statistics Centre                         25
                                                                                                                     GAMING SOLUTIONS             14
                                            SPORTS DATA PROVIDER
                                                                    SPORTS DATA PROVIDER
                                                                                           LIVE STREAMING
                                                                                                                     Virtual Sports Betting       14   Contacts                                  26
                                                                                                                     Virtual Sports In-Play       15   Our Clients                               27

                     SPORTS BETTING
                   SUPPLIER OF THE YEAR

                                                                                                                                                                                    Introduction 02 / 03
Product Brochure 2018 - Market-leading sports betting solutions - Betradar

    Pre-Match Odds Service
    Get a head start on the competition with the world’s most
    extensive pre-match odds service
    Betradar’s Pre-Match Odds Service provides everything you need to create and manage your own sportsbook –
    from event and odds creation to market monitoring and result confirmation.
                                                                                                                     ➔➔No more manual                             ➔➔Odds suggestions are provided at
    Populate your betting offer with accurate and constantly verified fixtures for over 370,000 events per year        work setting up markets                      an early stage and enable direct use
    across more than 60 sports. All markets are compiled and traded in-house by a dedicated team of experts, who                                                    for end-customer business
    closely monitor price changes from almost all bookmakers around the globe. Verified results are then delivered
    promptly, enabling you to directly settle your bets. This is how we guarantee the most accurate pre-match odds   ➔➔All data created, verified and             ➔➔All odds are compiled and
    service throughout the industry.                                                                                   supervised in real-time by our               monitored 24/7 in-house by our experienced
                                                                                                                       dedicated team                               bookmakers to avoid arbitrage situations

                                                                                                                     ➔➔Valuable information is supplied,          ➔➔Odds calculation web service: take
                                                                                                                       such as worldwide player                     advantage of Betradar’s mathematical odds
                                                                                                                       transfers, match related news,               models and create your own pre-match odds
                                                                                                                       injuries and suspensions

                                                                                                                     ➔➔Quality assurance with                                          ➔➔Numerous configuration
                                                                                                                       the highest security                                              options, including margin
                                                                                                                       standards                                                         setting

                                                                                                                     ➔➔Accurate and rapid                                              ➔➔Your odds and closing
                                                                                                                       final results provided                                            times are compared to the
                                                                                                                       for over 60 sports                                                entire betting market to
                                                                                                                                                                                         minimise errors

    PRODUCT HIGHLIGHTS                                                                                               ➔➔Automated and immediate                    ➔➔Fully customisable interface for alerts,
                                                                                                                       pay-outs possible                            markets, sports and other relevant parameters
    ➔ ➔ 500+ operators are currently subscribed to our market-leading Pre-Match Odds Service
    ➔ ➔ 60+ sports covered, including a wide range of niche sports
    ➔ ➔ 370,000+ sports events supplied every year                                                                   ➔➔Valuable information, such as              ➔➔Comprehensive alert system, including
                                                                                                                       period results, line-ups, substitutions,     detection of wrong results, open bets on
    ➔ ➔ Odds compiled and traded by in-house experts ensure the most accurate pre-match service in the industry
                                                                                                                       detailed goal information, and               matches already started, differences in odds
    ➔ ➔ World-leading market monitoring service provides visibility of your prices and competitors                     card information                             and fixtures, sure bets, removed offers from
    ➔ ➔ Odds monitored by the most efficient Fraud Detection Service guarantees integrity of price provision                                                        other bookmakers, and many more

    ➔ ➔ ISO 9001 certified, matching highest-quality standards in all processes
                                                                                                                     ➔➔Results comparison: a fully automated      ➔➔Add-on: American Monitoring Service covers the
                                                                                                                       function for comparing your own results      ability to check odds from the Las Vegas casinos
                                                                                                                       to the Betradar results database             for all American football, basketball, baseball
                                                                                                                                                                    and ice hockey competitions played in the US

                                                                                                                                                                                         Betting Services 04 / 05
Product Brochure 2018 - Market-leading sports betting solutions - Betradar

     Live Odds Service                                                                                                                         Live Data Service
     Maximise your profits with the world’s best-performing live odds service                                                                  All the data you need for your sportsbook – from the world’s most
                                                                                                                                               comprehensive sports betting live data service

     Betradar’s Live Odds Service is the most popular in-play trading service in the market, used by over                                     For bookmakers operating their own in-house trading, Betradar’s Live Data Service is the second-to-none
     350 bookmakers worldwide.                                                                                                                information source for truly reliable and comprehensive real-time sports data.
     The fully automated and integrated service is ready for direct customer use, requiring only very limited resources                       A global network of over 7,000 highly-trained data journalists guarantees a 24/7/365 coverage that meets
     from your side to offer a broad variety of live betting sports and markets. Betradar’s team of experts administer                        world’s-best standards in quality, security and integrity. Betradar’s Live Data Service is proven to be the
     the complete match in real-time, using our leading edge mathematical live odds models – ensuring we can provide                          fastest in the market; with all data delivered in less than one second from the venue to our Live Data Client.
     profit-maximising live odds for over 200,000 events per year, across 23 sports.                                                          This widget-based trading interface is fully customisable and equipped with all necessary features to optimise
                                                                                                                                              your in-play trading.

                                                       Data Entry                   Match Administration             Live Odds      Compilation            Risk Management                      Ticket Handling                    Customer Service






                                                   Betradar         Bookmaker

     PRODUCT HIGHLIGHTS                                                                                                                        PRODUCT HIGHLIGHTS
     ➔ ➔ 350+ operators are currently subscribed to our market-leading Live Odds Service                                                       ➔ ➔ 80+ operators are currently subscribed to our market-leading Live Data Service
     ➔ ➔ 200,000+ sports events covered every year across 23 sports                                                                            ➔ ➔ 23 sports and 200,000+ matches covered (including major and minor leagues,
                                                                                                                                                   friendly matches and other tournaments)
     ➔ ➔ Unrivalled profit maximisation with the sharpest Live Odds service in the industry
     ➔ ➔ Live odds developed with leading edge mathematical models traded by in-house experts                                                  ➔ ➔ Underpinned by the largest network of data journalists in the world

     ➔ ➔ Access to exclusive, high quality and fast data as official betting partner of the NBA,                                               ➔ ➔ Proven to provide the fastest data, with the fewest errors
         ITF, World Snooker and the PDC                                                                                                        ➔ ➔ Unrivalled data depth to support more betting markets than any competitor
                                                                                                                                               ➔ ➔ Most sophisticated security systems for betting live data production
                                                                                                                                               ➔ ➔ Setting industry standards for data journalist recruitment, training and integrity systems
                                                                                                                                               ➔ ➔ Betradar´s sister brand, Real Time Sportscast (RTS), focuses on niche sports
                                                                                                                                                   not covered by other industry operators
                                                                                                                                               ➔ ➔ 10 sports and 50,000+ matches covered by RTS

                                                                                                                                              Estimated 60% of RTS matches not covered by other leading data providers.
                                                                                                                                              More details about RTS at
                                                                                                                                                                                                                                   Betting Services 06 / 07
Product Brochure 2018 - Market-leading sports betting solutions - Betradar

    Live Trading Tool (BetPal)                                                                                           Betradar Ctrl
    Improved efficiency for your live trading operations                                                                 Total control of your bookmaking operation
    Betradar’s sophisticated Live Trading Tool enables your traders to efficiently manage multiple matches with dozens   Betradar Ctrl is an innovative bookmaker system full of the most wanted features, and zero that are non-essential.
    of bet types per match, simultaneously. The product can be used alongside our Live Odds Service to control your      Two critical factors shaped its entire development: speed and control. This is why its modular design and slick user
    odds depending on liability and grants you the required flexibility to stake your position in the market.            interface allows for fast and seamless integration of new services and features. Our new technology also enables you
                                                                                                                         to display odds updates in real time and choose the bookmakers you want to compare them with. Its slick menus
                                                                                                                         make navigation intuitive and simple, saving you time and letting you focus on areas that need it most.
                                                              PRODUCT HIGHLIGHTS                                         All pre-match odds service features, which are currently accessible via, are also available in Ctrl.
                                                              ➔ ➔ Simultaneous management of multiple                    Additional features, tools and functionalities currently not available on will be added to Ctrl+, giving
                                                                  matches, with option to fully automate your            you the ability for event and market publication control as well as pre-match odds control.
                                                              ➔ ➔ Complete flexibility in trading your own events
                                                                  and markets – even detached from Betradar’s
                                                                  live coverage and odds
                                                              ➔ ➔ Fast and efficient event and match
                                                                  configuration through pre-defined templates

    Live Monitoring
    Always at the hub of betting market activity
    Live Monitoring is an odds monitoring system that enables you to compare your position against the market in
    real time. Designed to house multiple sports and matches simultaneously, the interface relies on visualisation
    tools to help you focus where you need to most. A comprehensive and fully customisable alert system also
    enables you to identify high odds and sure-bet scenarios at a very early stage.

                                                              PRODUCT HIGHLIGHTS
                                                              ➔ ➔ Follow up to 25 matches across 8 sports
                                                                  simultaneously, with odds changes displayed
                                                                  in real time                                           PRODUCT HIGHLIGHTS
                                                              ➔ ➔ Live score tickers help you stay abreast of            ➔ ➔ Game changing trading tools enable you to control your odds within the platform and set up dynamic
                                                                  all live action, while the Trader Tracker gives            configurations down to a single event level
                                                                  a real-time reference of your position within          ➔ ➔ Future-proof software architecture ensures that new features can easily be incorporated
                                                                  the market
                                                                                                                         ➔ ➔ Accelerated data handling provides new, lightning-fast odds extraction techniques for real-time
                                                              ➔ ➔ Comprehensive alert system informs you                     updates – ideal for quick comparison and alerting
                                                                  when your odds have significantly deviated
                                                                                                                         ➔ ➔ Optimised data feed works in conjunction with Betradar’s Unified Odds Feed, simplifying integration
                                                                  from your competitors
                                                                                                                             and maintenance
                                                                                                                         ➔ ➔ Intuitive interface delivers simple and efficient navigation to save you time
                                                                                                                         ➔ ➔ Single-sign-on access through our SSO login means you can use and Ctrl in parallel.
                                                                                                                             As Ctrl is developed step by step, you can benefit from features in both systems until
                                                                                                                             is retired

                                                                                                                                                                                                                Betting Services 08 / 09
Product Brochure 2018 - Market-leading sports betting solutions - Betradar

    Player Markets                             P R E - M ATC H
                                               B E T T I N G                                                               Premium Cricket Service
                                                                                                                                                                                                P R E - M ATC H L I   V   E
                                                                                                                                                                                                B E T T I N G B E T T I N G

    Betting on individual player’s performance                                                                             Unlocking the potential of cricket betting
    Player Markets enables your punters to bet on an extensive range of performance-related markets for the most           Premium Cricket Service provides bookmakers with the most comprehensive and reliable pre-match and in-play
    enthralling leagues and sports in the world. The service includes the odds formats “over/under” as well as “at         betting service available for this global sport. Enrich your sportsbook with over 1,000 live games per year and let
    least”. All markets are based on statistics such as assists, shots on goal, passes or tackles.                         your punters bet on 200+ pre-match and 250+ in-play markets – available for each match. Betradar’s dedicated
                                                                                                                           trader team not only manages the entire match, including bet-settlement, but guarantees an exceptional pricing
    PRODUCT HIGHLIGHTS                                                                                                     quality with odds updates delivered in real-time.
    ➔ ➔ Up to 600+ bets per match covering top European soccer leagues and international tournaments
        (UEFA Champions League, World Cup), NFL, NBA, MLB and AFL                                                          PRODUCT HIGHLIGHTS
    ➔ ➔ No workload for bookmakers, as markets are created, managed and settled in-house                                   ➔ ➔ Exceptional pricing quality and
    ➔ ➔ Sharpest prices thanks to leading edge mathematical odds models                                                        liability management
                                                                                                                           ➔ ➔ Real-time in-venue pricing updates
                                                                                                                           ➔ ➔ Full event creation

    Mythical Match-Ups                                       P R E - M ATC H
                                                             B E T T I N G

    Offer blockbuster fixtures every single day
    Enhance your sportsbook with fictitious matches for the most interesting global soccer teams. Betradar takes
    two teams from different leagues that are playing at a comparable performance level – with the fictitious fixture
    based on the team’s actual games within their own leagues. Once both teams have completed their games, the
    fictional match is evaluated based on goals scored respectively.

                                                                                                                           Goal Flash                          L   I   V   E
                                                                                                                                                               B E T T I N G

    ➔ ➔ Provide an extra interest for punters as the best teams compete virtually with other international teams           Rapid 2-click betting on the go
    ➔ ➔ 30+ fictitious matches each week with over 50 special side bets per match
    ➔ ➔ Weekly format allows flexibility to consider the most thrilling fixtures imaginable                                Betradar’s Goal Flash series of widgets offers 2 click in-play betting – so punters are now able to bet during any
                                                                                                                           game-changing moment in the game, choose how long their bet will last and have the bet placed before the
                                                                                                                           action has moved on. Shorter the time, greater the risk, higher the return. This is how punters want to bet.

    Numbers Betting                                  P R E - M ATC H
                                                     B E T T I N G
                                                                                                                           PRODUCT HIGHLIGHTS
                                                                                                                           ➔ ➔ Rapid two-click betting via a mobile solution;
                                                                                                                               compatible with all device types
    Pre-match betting on the largest pool of real-world lottery draws
                                                                                                                           ➔ ➔ Thousands of matches each month covered by
                                                                                                                               Betradar are available in the widget
    Numbers Betting offers punters the ability to bet on the outcome of over 20,000 real lottery draws each month.
    The service provides visualisation of real lottery draws from 160+ different global lotteries; including over 100      ➔ ➔ Customisable to suit the needs of any client
    drum-based lotteries and more than 60 RNG lotteries, conveniently delivered through our live streaming and
    Numbers Betting XML data feed.

    ➔ ➔ 160+ lotteries from 33 countries offering 4,600+ draws per week with highest speed, accuracy and reliability
    ➔ ➔ Up to 15 markets to bet on for each draw including a variety of special bets, such as sum of balls range betting
    ➔ ➔ Draw visualisation via live streaming, which can be easily launched within a web browser

                                                                                                                                                                                                                  Betting Services 10 / 11
Product Brochure 2018 - Market-leading sports betting solutions - Betradar

    Esports Betting Service
    Reach the next generation of customers with the #1 esports betting provider
    Esports betting presents a unique opportunity for bookmakers to tap into a massively growing spectator sport
    that boasts massive engagement rates. Esports is not only played by an increasing number of people, but is
                                                                                                                      Betting Services
    followed by an even larger audience. To transform these esports enthusiasts into loyal punters, bookmakers must   Increase your sportsbook with 3,500+ in-play events for the biggest three games in esports (CS:GO, LoL,
    offer a truly immersive entertainment package that’s 100 percent tailored to their needs.                         Dota 2) and with over 11,000 pre-match events for the most followed titles in the world. Our numerous
    With Betradar’s market-leading esports betting service, you’ll get everything you need to create your own         partnerships with leading tournament organisers enable us to cover more matches with official live data
    exciting esports offer. Provide your customers with the broadest and most credible range of pre-match and live    than any other supplier. This guarantees you will receive 100 percent reliable match data, the fastest odds
    betting markets available. Cater to their needs for match information with our comprehensive Live Scores and      updates and the highest uptime of markets. Together with DOJO Madness, we have developed specialist
    Statistics solutions and complement your sportsbook with the fastest live match streams available anywhere        esports algorithms, traded by our in-house esports experts, to provide you with the sharpest odds – helping
    and on each device.                                                                                               to maximise your profit margins.

                                                                                                                      Live Streaming
    ➔ ➔ 40+ operators are currently subscribed to our market leading esports service
    ➔ ➔ 3,500+ live odds events covering the world’s three biggest games (CS:GO, LoL, Dota 2)                         Cater your esports customers’ passion for premium digital content with our Live Channel for esports. Our media
                                                                                                                      rights portfolio comprises streams from over 2,000 live events, including all major ESL events. Thanks to exclusive
    ➔ ➔ 11,000+ pre-match events per year, covering the most followed games globally                                  streaming rights partnerships with tournament organisers, we deliver a signal that is proven to be faster than any
    ➔ ➔ Maximised profit margins thanks to highest market uptime                                                      other streaming source.
    ➔ ➔ Sharpest odds compiled by specialist esports algorithms and specialised esports traders
    ➔ ➔ Largest number of exclusive partnerships with the world’s greatest tournament organisers
        (e.g. ESL, Fortuna Esports, PvPro, BTS and UCC)                                                               Betting Stimulation
    ➔ ➔ More live streaming of esports events than any other supplier in the world provided with the                  Enrich your customers’ betting experience with the fastest Live Score solution available for esports, delivering
        market’s fastest signal                                                                                       reliable and accurate in-play data as the game unfolds. Additionally, our Statistics Centre fulfils each customer’s
    ➔ ➔ More matches covered with official live data than any other supplier, including fastest odds updates          demand for upcoming and historical match information, providing comprehensive match and player statistics.

    ➔ ➔ Market-leading bet stimulation tools covering Statistics and Live Scores

                                                                                                                      Consultant Services
                                                                                                                      Unlike traditional sports betting, esports wagering is relatively new and is still looking for broad acceptance
                                                                                                                      within the esports community. To tap into this rapidly growing market, it is essential to entice them to your
                                                                                                                      sportsbook by providing the right offers, bonuses and betting options – within a secure betting environment that
                                                                                                                      gives esports punters peace of mind. Betradar’s esports experts can advise and assist you in your measurements;
                                                                                                                      providing you with deep insights into the esports environment and point out any stumbling blocks and
                                                                                                                      challenges you might face. Contact us for more information.

                                                                                                                      OUR PARTNERSHIPS GUARANTEE YOUR SUCCESS

                                                                                                                      OUR SERVICE HAS BEEN REWARDED

                                                                                                                                                                                                              Betting Services 12 / 13
Product Brochure 2018 - Market-leading sports betting solutions - Betradar

   Virtual Sports Betting                                                                                            Virtual Sports In-Play
   Betting markets and events as found in the real sport                                                             Optimised for punters who like to bet on form and momentum
   Betradar’s Virtual Sports are proven to add significant incremental revenue for operators seeking ways to offer   In-Play betting is the number one revenue generator for bookmakers – and is now available for Virtual Sports!
   bets 24/7, across multiple channels: retail, terminal, mobile and online. With over 180 bookmakers worldwide      Betradar’s series of Virtual Sports In-Play products consist of Tennis, Cricket and Baseball. Built for betting
   having integrated our market-leading Virtual Sports Betting products, we are the fastest growing service in the   from the ground up, our Virtual Sports In-Play solutions can be offered to Bookmakers’ customers 24/7/365,
   market – adding more clients each year than any other supplier in the industry. Our portfolio includes: Virtual   guaranteeing an always-on frequency that drives turnover potential. Offer punters the opportunity to place live
   Football, Virtual Tennis, Virtual Basketball, Horse Racing and Dog Racing.                                        bets on full continuous matches, in any way they want.


                                                                                                                     VIRTUAL TENNIS IN-PLAY
                                                                                                                     ➔ ➔ 16 Players
                                                                                                                     ➔ ➔ Full matches with live betting, ball-by-ball
                                                                                                                     ➔ ➔ Available online & mobile
                                                                                                                     ➔ ➔ Optimised for punters who like to bet on form and momentum
   Virtual Football World Cup out now!

                                                                                                                                                     Coming soon!
   ➔ ➔ The highest revenue-driving solutions in the market: live with 180+ bookmakers, 500+ websites
       and more than 10,000 retail outlets
   ➔ ➔ Offers a betting experience similar to that of real sports thanks to exceedingly realistic simulations
       and visualisations
   ➔ ➔ Built and developed with information gathered from real-sports data                                           VIRTUAL CRICKET IN-PLAY                                   VIRTUAL BASEBALL IN-PLAY
   ➔ ➔ All main bet markets available, including optional features such as multiple bets, outrights and              ➔ ➔ Top eight Indian clubs                                ➔ ➔ 30 top American teams
       form-based pricing                                                                                            ➔ ➔ Competing in a T20 League                             ➔ ➔ Pitch-based betting
   ➔ ➔ Available multi-channel: retail, online and mobile                                                            ➔ ➔ Real in-play betting markets                          ➔ ➔ Performance and statistics based on real data

                                                                                                                                                                                                         Gaming Solutions 14 / 15
Product Brochure 2018 - Market-leading sports betting solutions - Betradar

   Managed Trading Services
   Reduce your risks and liabilities with the most flexible managed trading service                                              Are you a start-up or a small business in the sports betting market?
   Betradar’s Managed Trading Services (MTS) is an effective risk, liability, and player management service for sports           Managed Trading Services can help you to succeed in a highly competitive market, providing you with a turnkey
   betting operators. Its key strength is its flexibility – able to be fully tailored in all aspects, exactly to your business   solution that eliminates economic uncertainties and reduces financial and operational risks – while guaranteeing
   needs. It also ensures independence in operations. This means you’ll enjoy a variety of benefits from optimised               highest competitiveness.
   pricing to risk management – with the guarantee that you retain complete control over your own in-house trading.
                                                                                                                                 Right from the start, your business has access to a market-leading pre-match and live sports data service that
                                                                                                                                 comes with an unrivalled expertise in sports betting trading. You’ll be able to seamlessly offer your customers
                                                                                                                                 full-service bandwidth and, thanks to a variable cost structure, minimise the risk of loss caused by high fixed
   ➔ ➔ 150+ operators are currently utilising the Betradar Managed Trading Services                                              ➔ ➔ Prevent threats caused by a lack of knowledge in risk, liability and player management through
                                                                                                                                     outsourcing the entire process to our experienced team of risk analysts
   ➔ ➔ Over 1.5 million active, unique players each month with 30 million bets and 125 million selections
                                                                                                                                 ➔ ➔ Avoid financial and operational risks when entering the market by utilising our flexible and
   ➔ ➔ Market-leading risk, liability and player management thanks to the industry’s largest data base                               performance-based price models
   ➔ ➔ Platform agnostic or turnkey solution – depending on your requirements                                                    ➔ ➔ Increase your offering in sports, matches and markets – at no additional fixed cost
   ➔ ➔ Optimised pricing and customised trading strategies
   ➔ ➔ Fully integrates the operator’s trading operations
   ➔ ➔ Traded to your specific margin and risk parameters
   ➔ ➔ Bespoke pricing capability enables price differentiation between operators
                                                                                                                                 Are you a company that strives for conglomerate diversification
   ➔ ➔ Modular risk and customer management tailored to your operational needs
                                                                                                                                 into the sports betting market?
   ➔ ➔ Highest security for your complete offer through our market-leading fraud detection service
                                                                                                                                 The sports betting market is highly complex, with numerous pitfalls and challenges that are difficult to cope
                                                                                                                                 with; even for companies that are already successful in other markets.
   MTS provides complete flexibility for your business                                                                           Managed Trading Services will help you establish a sustainable market presence by providing you with all the
   ➔ ➔ Select the sports and tournaments you’re interested in or take the entire package                                         necessary services for a successful sportsbook. With MTS you’ll have priority access to the #1 sports betting
                                                                                                                                 portfolio in the market – enabling you to offer an incredible range of betting markets across an impressive
   ➔ ➔ Rely on Betradar’s content or contribute your own bespoke or third-party content                                          number of sports and tournaments. All without having to invest in cost-intensive knowledge-building and work
   ➔ ➔ Choose from different business models – risk sharing, return guarantee or surplus trading                                 capacities.
                                                                                                                                 ➔ ➔ Be competitive with the leading bookmakers – from day one – without cost-intensive investments
                                                                                                                                     in employee education and human resources
                                                                                                                                 ➔ ➔ Find the solution that perfectly fits your technical environment with our platform agnostic or
                                                                                                                                     turnkey solutions
                                                                                                                                 ➔ ➔ Enjoy peace-of-mind knowing that all legal and licensing issues are covered
                                                                                                                                 ➔ ➔ Stay ahead of the competition with experienced and proven advice on bettor behaviour and
                                                                                                                                     betting metrics

                                                                                                                                 Are you a well-established bookmaker?
                                                                                                                                 Managed Trading Services enables you to not only optimise your risk management and price quality but retain
                                                                                                                                 full control of your own operations. By seamlessly integrating your trading into Betradar’s trading structures,
                                                                                                                                 you’ll immediately benefit from a full insight of the MTS ticket data flow.
                                                                                                                                 ➔ ➔ Leverage the flexibility of our content and customise your offer
                                                                                                                                 ➔ ➔ Expand your market offer with non-domiciled sports/areas and benefit from local bookmaker’s
                                                                                                                                 ➔ ➔ Improve your pricing quality by getting deep insights into the global ticket data flow

                                                                                                                                                                                                                     Risk Management 16 / 17
Product Brochure 2018 - Market-leading sports betting solutions - Betradar

    Live Channel                                                                                                           Live Channel Trading
    Live streaming for online, mobile and retail betting offers                                                            The fastest solution for in-play trading
    Our Live Channels for online and retail bookmakers provide you with a dedicated, 24/7 live streaming product           Using the official broadcasting signal, Betradar’s          Signal Speed
    that seamlessly fulfils your customers’ demand for live visualisation and betting stimulation. Give punters an         Live Channel Trading offers you the opportunity to          (VIA SPORTSMAN / UNAS INTEGRATION)
    immediate incentive to follow the match action – the ideal way to attract new customers, strengthen loyalty and        enhance your in-play trading for selected entities
    prolong visit duration to drive your sportsbook revenues.                                                              faster than the competition.
    The Live Channel Online adds incremental value to your offer by having live video for games and let customers          All matches within this offering are transmitted via our       9
    place their bets directly in view. Innovative widgets let your customers interact with your live offer, increase bet   in-house developed Video Delivery Network (VDN), a             8

    stimulation, can be connected to your wallet and drive turnover.                                                       renowned back-end live video streaming system that             7

                                                                                                                           provides audio-visual game feeds up to eight seconds           6
    The Live Channel Retail guarantees live sports compiled in full accordance with your betting shop’s opening                                                                           5
                                                                                                                           faster than any TV broadcaster. Use Live Channel
    hours, aimed at increasing your revenues on pre-match and in-play betting.                                                                                                            4
                                                                                                                           Trading in combination with the Live Channel Online            3
    Betradar’s Live Channels for sportsbooks come with 100% coverage of our market-leading Live Betting Solutions.         or our data solutions, and benefit to the fullest.             2
    Combine content from our highly attractive media rights portfolio to successfully address your target group and                                                                       1

    drive revenues.                                                                                                                                                                                 LIVE CHANNEL            BROADCASTER

    ➔ ➔ 38,000+ live events per year – the industry’s largest portfolio
    ➔ ➔ 24/7 live sports content to increase turnover potential                                                            Indian Horse Racing
    ➔ ➔ Exclusive and comprehensive content with a focus on off-peak hours, which usually aren’t broadcasted
        on traditional channels
                                                                                                                           Always on the right track with Indian Horse Racing
    ➔ ➔ Attract new customers and prolong retention on your website or in your retail shop
                                                                                                                           Indian Horse Racing has a long tradition dating back more than 230 years. To this day, it hasn’t lost any of its
    ➔ ➔ Innovative widgets help to stimulate your punters into placing more bets                                           excitement and enjoys greater popularity than ever. Now you can offer your customers the opportunity to bet
                                                                                                                           on Indian Horse Racing and watch live pictures, either in a betting shop or in the comfort of their own home –
                                                                                                                           as we stream the service onto betting operators’ websites.

                                                                                                                           PRODUCT HIGHLIGHTS
                                                                                                                           ➔ ➔ Exclusive content on Indian horse races –
                                                                                                                               including live visual and audio streams
                                                                                                                           ➔ ➔ Worldwide availability to all international
                                                                                                                               territories, excluding India (and in certain
                                                                                                                               cases, Nepal and Bhutan)
                                                                                                                           ➔ ➔ Detailed information on 3,000+ races
                                                                                                                               across 340+ race days per year
                                                                                                                           ➔ ➔ Perfect complement to your off-peak
                                                                                                                               portfolio – races take place 8:00-12:30 GMT
                                                                                                                           ➔ ➔ Service is available across multiple
                                                                                                                               channels (online, mobile, retail)

        * Territorial restrictions may apply for content shown in image

                                                                                                                                                                                                                      Live Streaming 18 / 19
BETTING STIMULATION                                     CUSTOMER ACQUISITION

    Cards Publishing Platform                                                                                                                                                                        Betting Stimulation Widget
    Own the moment with real-time match updates                                                                                                                                                      Facts and questions to increase betting frequency
    Bookmakers are facing the challenge to provide engaging, real-time content during live sports events. Updating                                                                                                                                       With our Betting Stimulation Widget, you can provide
    and publishing content is time-consuming, and many teams don’t have the resources to keep up when every                                                                                                                                              your customers with valuable information at the
    second matters.                                                                                                                                                                                                                                      right time and ask topic-related questions to increase
                                                                                                                                                                                                                                                         the frequency of bet placing. This gives punters
    The Cards Publishing Platform enables your team to automate high-value content, delivering updates to your
                                                                                                                                                                                                                                                         the momentum and confidence they need to place
    followers within seconds of the live action.
                                                                                                                                                                                                                                                         another bet. Besides that, the Betting Stimulation
                                                                                                                                                                                                                                                         Widget enriches their betting experience and acts as
                                                                                                                                                                                                                                                         an effective call to action.

                                                                                                                                                                                                                                                         1. Valuable information
                                                                                                                                                                                                                                                            Triggered by pre-match statistical facts or in-play event
                                                                                                                                                                                                                                                         2. Engaging visualisations
                                                                                                                                                                                                                                                            Clear infographics to present the statistical facts

                         MATCH REMINDER

                                                                                                                                                                                                                                                         3. Carefully designed questions
                                          MATCH START

                                                                     YELLOW CARD

                                                                                                                                                       YELLOW CARD

                                                                                                                                                                                                                                                            Encourage placing more bets and link

                                                                                                                                                                            MATCH END
                                                                                                                    PERIOD END
                                                        TEAM STATS

                                                                                                                                                       TEAM STATS
                                                                                              TEAM STATS

                                                                                                                                                                                                                                                            answers directly to your bet slip

                                                                                                                                                                                        LIVE TABLE
                                                                                   RED CARD

                                                                                                                                                       RED CARD

                                                                                                                                                                                                                                                         4. Real-time odds


                                                                                                                                                                                                                                                            Display odds associated with answers to
                                                                                                                                                                                                                                                            the question stated before
                                                                                                                                                                                                                                                         5. Betting Market display
                            MATCH START                                                                           HALFTIME                                            MATCH END

    Cards are triggered automatically by “Static events” (white) that occur within every match at pre-defined times                                                                                  PRODUCT HIGHLIGHTS
    and by “Dynamic events” (blue), depending on the actions of the players and the coaching staff. For each event
                                                                                                                                                                                                     ➔ ➔ Thousands of valuable pieces of statistical information (pre-match and in-play)
    one Card is triggered.
                                                                                                                                                                                                     ➔ ➔ Clever algorithms to push the right question at the right time
                                                                                                                                                                                                     ➔ ➔ Gamify the betting experience by questions and answers linked directly to your bet slip
                                                                                                                                                                                                     ➔ ➔ Odds integrated into answers act as call-to-action buttons
    ➔ ➔ Reach punters when the moment is right, saving time and resources on content creation with
        automated, real-time match updates                                                                                                                                                           ➔ ➔ Includes a large number of betting markets like Totals, Handicaps, Correct Scores,
                                                                                                                                                                                                         Next Goal Scorer and many more
    ➔ ➔ Increase social reach and engagement, publishing Cards directly to Facebook and Twitter, and as
        sharable infographics on your website                                                                                                                                                        ➔ ➔ Available as stand-alone widget embedded into your website
                                                                                                                                                                                                         or inside our Live Match Tracker visualisation
    ➔ ➔ Open up commercial opportunities by monetising digital content across social platforms with integrated
        branding and sponsor placements

                                                                                                                                                                                                                                                                                     Betting Stimulation 20 / 21

    Sports Data Widgets                                                                                              Live Match Tracker
    Boost your revenues through bet-engaging live sports content                                                     Bringing the action directly to your bettors
    Betradar’s Sports Data Widgets are the perfect complement for any sportsbook offering, providing punters         With Betradar’s Live Match Tracker, bookmakers have a ready-made live sports solution to directly implement
    with entertaining and bet-stimulating content for a broad range of sports.                                       into any in-play betting offering, providing a unique visualisation of all match action in real-time.
    Widgets serve bettor demands for accurate, comprehensive and compelling sports information – delivered in        Increasing consumption through an intuitive and responsive design that works seamlessly across all devices, the
    real-time. All widgets are responsive and fully customisable in terms of colours and the integration of logos.   Live Match Tracker provides sophisticated ball spotting and on-pitch animations, giving punters the feeling of
                                                                                                                     actually being at the venue.
    Offering a great variety of advertising integrations, you can choose your personal widget package to suit your
    individual needs.

    CORE WIDGETS                           PROBABILITY WIDGETS                   PERFORMANCE WIDGETS

    PRODUCT HIGHLIGHTS                                                                                               PRODUCT HIGHLIGHTS
    ➔ ➔ Fast, accurate and reliable                                                                                  ➔ ➔ Bird’s eye view for ideal action tracking and ball spotting
    ➔ ➔ High level of detail                                                                                         ➔ ➔ Main events animated and zoomed in
    ➔ ➔ Attract new customers and drive revenues via deep direct linking to your betting offers                      ➔ ➔ Improved comprehensive match statistics triggered by on-field events
    ➔ ➔ Versatile ad integration possibilities                                                                       ➔ ➔ Out of the box integration of pre-match / live odds and advertisements
    ➔ ➔ Responsive design for an optimal user experience across all platforms                                        ➔ ➔ Enhanced visualisation for key events
    ➔ ➔ Fully customisable                                                                                           ➔ ➔ Easy, fast and flexible customisation and integration
                                                                                                                     ➔ ➔ Responsive design for an optimal betting experience across all platforms

                                                                                                                                                                                                      Betting Stimulation 22 / 23

    Live Sports Centre                                                                                                       Live Scores
    The all-in-one live sports complement to your in-play offer                                                              Keep your sports bettors up to speed
    Betradar’s Live Sports Centre is an all-in-one solution designed to let your bettors feel part of and share the thrill   Betradar offers the broadest, fastest and most comprehensive live scores service in the market. Our independent
    of live betting. Featuring a responsive design that can be used on all digital devices, the solution enables you to      and fast-growing scout network of more than 6,000 data journalists guarantees the highest accuracy and speed
    enhance your digital offering; attracting and retaining new customers.                                                   in live sports information for up to 180,000 live events per year.
    In addition to versatile live statistics and match information data, the Live Sports Centre offers flexible navigation
    options and engaging visualisation of all on-pitch action in real-time within the integrated Live Match Tracker.         PRODUCT HIGHLIGHTS
    This includes positional data of versatile match events and a comprehensive match commentary.                            ➔ ➔ Available via Sportradar hosted solutions or direct API integration
                                                                                                                             ➔ ➔ 25+ sports with over 750 leagues and tournaments across 100+ countries
    PRODUCT HIGHLIGHTS                                                                                                       ➔ ➔ Fully customisable sports, leagues and languages to offer exactly what your audience demands
    ➔ ➔ Entertain your customers with a best-of-breed live match visualisation for all on-pitch action                       ➔ ➔ Responsive design for an optimal user experience across all platforms
        using our Live Match Tracker
                                                                                                                             ➔ ➔ Pre-match and live odds integration directly linked to bet slip or match overview
    ➔ ➔ Comprehensive and detailed match commentary, available in multiple languages                                         ➔ ➔ Integrated bet slips allow bettors to select and stimulate bets within the solution
    ➔ ➔ Includes a variety of match and competition related statistics
    ➔ ➔ Various promotion options such as pitch-overlays to draw attention to new betting opportunities
    ➔ ➔ Several possibilities to integrate pre-match and live odds with direct link to betting slip
    ➔ ➔ Fully customisable
                                                                                                                             Statistics Centre
                                                                                                                             Valuable and entertaining information for your customers
                                                                                                                             With Betradar’s Statistics Centre, your bettors can access the
                                                                                                                             most comprehensive statistical service the market has to offer.
                                                                                                                             Providing historical data for 40+ sports across more than 1,900
                                                                                                                             different tournaments, our Statistics Centre is truly “best of breed”.
                                                                                                                             The solution can be customised to perfectly suit your own content,
                                                                                                                             layout, graphics and advertising integration preferences. Its modular
                                                                                                                             design enables you to create individual landing pages, and you
                                                                                                                             can easily link to your promotions. Betradar also offers an easy to
                                                                                                                             use and flexible administration tool that delivers a wide range of
                                                                                                                             content in various formats.

                                                                                                                             PRODUCT HIGHLIGHTS
                                                                                                                             ➔ ➔ Accurate, reliable and relevant statistics with historical data for up to 20+ years to help punters predict
                                                                                                                                 upcoming match results
                                                                                                                             ➔ ➔ More than 40 sports, across 110+ countries
                                                                                                                             ➔ ➔ Over 1,900 sports events worldwide, including more than 500 soccer tournaments
                                                                                                                             ➔ ➔ Multi-lingual solution, supporting 40 different languages
                                                                                                                             ➔ ➔ Responsive design for an optimal user experience across all platforms
                                                                                                                             ➔ ➔ Fully customisable, e.g. throughout individual tournament and league landing page

                                                                                                                                                                                                             Betting Stimulation 24 / 25
Contacts                                                                            Our Clients
Do you require further information? Then please let us know.
We are more than happy to address your enquiries.
Contact us at


Sportradar AG
Feldlistrasse 2
CH-9000 St. Gallen, Switzerland
Office: +41 71 517 72 00
Fax: +41 71 517 72 99

Customer Support

Offices                                                     Sales Representations

Austria                           Singapore                 Brazil
Linz, Vienna                      Singapore                 Sao Paulo
Australia                         Slovenia                  China
Sydney                            Ljubljana                 Beijing
Estonia                           South Africa              Czech Republic
Tallinn                           Durban                    Zlin
Germany                           Sweden                    Greece                  Our gold-certified partner network:
Bremen, Gera, Munich              Stockholm                 Athens
Gibraltar                         United Kingdom            Italy                   If you want to set up a sportsbook, we can
Gibraltar                         London, Usk               Rome                    recommend various software providers,
                                                                                    with whom we have close partnerships.
Norway                            Uruguay                   Serbia
Oslo,                             Montevideo                Belgrade
Trondheim                         USA                       Turkey
Philippines                       MenloPark, Minneapolis,   Istanbul
Manila                            New York, San Francisco

Warsaw                                                                              For more details, please download our
                                                                                    Certified Partner Network brochure.

                                                                                                                                 Contacts 26 / 27
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