PROFIT Business Accelerator Programme for Internationalisation of SMEs
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BOMBAY
CHAMBER REVIEW Vol. XVII No. 4 August 2021
PROFIT Business Accelerator Programme for Internationalisation of SMEs
Contents Vol XVII No. 4 August 2021
Chamber Happenings
♦ PROFIT Business Accelerator Programme for
Internationalisation of SMEs............................................................... 5-8
♦ Market Linkages for FPOs through NeML........................................... 09
♦ Digital Payments: The Way Forward................................................... 10
♦ Monitoring and Evaluation.................................................................. 11
♦ Floor Leadership................................................................................ 13
Editorial Team
♦ Writing Effective Business Emails ..................................................... 14
- Mr. Sandeep Khosla,
♦ CAFTA's (Certificate in Applied Finance, Treasury and Analytics) Director General
Treasury Training Programs in collaboration with EY.......................... 15
- Mr. Sunil Nair,
♦ Consumer Protection Act, 2019 & Consumer Protection Joint Director
(E-Commerce) Rules, 2020............................................................... 15
- Ms. Suchita Rale,
♦ Marketing Analytics............................................................................ 18 Manager
♦ Awakening Innovation Techniques...................................................... 18
♦ How to Thrive as First Time Manager / Supervisor............................. 19
Published and Printed
♦ Customer Relationship & Selling Techniques...................................... 20
by Bombay Chamber of
♦ Certificate Course on Data Storytelling with Tableau........................... 21 Commerce and Industry
♦ Classroom Training on Excel.............................................................. 21 Admin.Office :
The Ruby, 4th Floor, N.W.,
♦ Export Procedure & Payment Settlement............................................ 21 Senapati Bapat Marg, 29,
♦ Primer on Arbitration.......................................................................... 22 (Tulsi Pipe Road), Dadar (W),
Mumbai 400 028.
♦ How to become a Profitable Personal Brand on Social Media............. 23 Tel. 022-6120 0200
♦ Power of Branding yourself through Micro Videos.............................. 23 Fax. 022-6120 0213
www.bombaychamber.com
♦ Preamble of ISO Certification............................................................. 25
Regd. Office :
♦ Production Linked Incentives: Opportunity to Leverage for Mackinnon Mackenzie Building,
Your Business Growth through Manufacturing.................................... 26 3rd Floor, Ballard Estate,
♦ Ergonomics Recommendations to Work Pain free !............................ 27 Mumbai 400 001.
Tel. 022-4910 0200
♦ Certified Industrial Electrical Safety Training....................................... 28 Fax. 022-4910 0213
♦ Understanding Body Language........................................................... 29 Note :
General articles published in
♦ Mentorship and Coaching within Leadership...................................... 30
this Review do not necessarily
reflect the view of the Bombay
Chamber of Commerce and
Industry.
Design and Printed at :
Uchitha Graphic Printers Pvt. Ltd.
August 2021 3
ing
Netw o C o nferenc
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IP telep cation ity So Solutio
uni lution
Comm s
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lutio veilla enter Hea
Hosp lthcare &
V S o nce Data C cture
art A tru itality
Sm Infras Soluti
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Innovative Ideas that work
for our customer 24x7
Progility is a mul�-domain, system integrator of choice for
majority of the large, medium and leading enterprises, to
design, deploy and maintain their cri�cal communica�on For enquiries
solu�ons 24x7 with a highly skilled field force deployed across
the country that is backed up by state of the art Remote +91 11 4288 5508 or
support center round the clock. Opera�ng with 4 robust
pillars of being innova�ve, flexible, responsive & customer india@progilitytech.com
focused, drives our passion to see every project from concept
to realiza�on
Registered office: 1001, 10th Floor, Lodha Supremus, Wing - E, I Think Techno Campus,
Kanjurmarg (East), Mumbai - 400 042
Our Reach
Ahmedabad I Aurangabad I Bengaluru I Bhopal I Bhubaneswar I Chandigarh I Chennai I Cochin I Coimbatore I Dehradun
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Patna I Pune I Raipur I Ranchi I Vadodara I Vijayawada IVisakhapatnam
www.progilitytech.com Innovative | Flexible | Responsive | Customer Focused
Chamber Happenings
PROFIT Business Accelerator Programme
for Internationalisation of SMEs
About the Project: potential partners, Businesses looking for customers
Bombay Chamber is involved with a project on the or suppliers, or businesses with whom to work in
Internationalisation of SMEs across the Great Mekong these countries.
Subregion (Cambodia, Thailand, and Vietnam) and Progress of the Project:
India. The project is themed as PROFIT– Promoting Till date, 460 Clients have registered for the PROFIT
Regional Opportunities for Investment and Trade. It Programme, out of which 234 Registered are Indian
is a programme funded by the Asian Development Clients. Mentors are assigned to the clients for
Bank to support small and growing businesses to guidance and help achieve the international dream.
grow through trade and investment. For the project there are 43 mentors in total, and
Offerings: 73 Indian Clients are assigned with mentors and
Training - We have six training modules covering everyday new clients are assigned with few.
topics such as planning to export, researching the
market, export market entry strategies, developing
an international trade strategy, planning, accessing
trade credit and sources of further information.
These will all be delivered through a mix of video
presentation, reading and live webinar facilitated by
an international trade expert.
Mentoring - Once the clients have completed
the first training module, we introduce them to a As mentioned above, there are 6 training modules
mentor who will provide advice and guidance as you and more than 230 clients have attended training/
develop your international trade plan. intro sessions. Also to mention there are 10+
B2B Matchmaking- Through our direct partnership Financial partners, to help smoothen out the
and our wider networks, we will help you identify project's scope.
The gist of the Past Events is given below:
Introductory Webinar
on Growing Businesses
Through International
Trade & Investment
Chamber Happenings
Batch 1: June 11, 2021 | Batch 2: July 9, 2021
The first session was facilitated by Mr. Mihir Shah, India. He briefly went through the whole process
and key steps of the project where he made the
International Trade Expert and the second session
was facilitated by Dr. David Irwin, Team Leader, participants aware of the information and material
Profit Accelerator. available in the form of fact sheets and introductory
modules. To facilitate the partners, PROFIT has video
Mr. Shah mentioned the trade trends and various presentations and specially curated six training
Bilateral Free Trade Agreements facilitating the modules to prepare and help the clients in their
trade and also the major Export incentives of internationalisation process.
August 2021 5
Training 1-
Thinking about Internationalisation
Batch 1: June 16, 2021 | Batch 2: July 16, 2021
T he seminar was facilitated by Mr. Mihir Shah, first stage of the program i.e. PROFIT Accelerator
International Trade Expert. This seminar was introductory webinar. The first module is intended
targeted at the clients who have completed the to help clients think clearly about the opportunities
to trade or invest.
Started the session by asking the question ‘WHY
Internationalisation’ to which many participants
responded showing interest and building interaction
in the session. There are many ways that clients can
begin to trade with or invest in foreign markets.
Later, he talked about planning where he discussed
the selection of the product on the basis of types
of product, range of the products, relevance in the
overseas market, product capacity etc.
Training 2 -
Researching the Market
Batch 1: June 25, 2021 | Batch 2: July 23, 2021
T he first batch was facilitated by Mr. Mihir to find new customers; 3. Establishing customer
Shah, International Trade Expert and the second
session by Mr. Sudhakar Kasture, International requirements; and 4. Assessing market volume &
Trade Consultant. price 5. Market environment for their products.
He explained the factors which need to be taken
Advised clients to undertake research on
into consideration while researching market e.g.
parameters such as -
market entry options, marketing mix strategy,
1. How to research existing customers; 2. How marketing plan.
Training 3 -
Preparing for International Trade
Batch 1: June 3, 2021 | Batch 2: July 1, 2021 | Batch 3: July 29, 2021
The session was facilitated by Mr. Mihir Shah, Some countries require that you undertake ‘Know
International Trade Expert. This session was Your Customer’ checks before you can send them
targeted at the clients who have completed goods. Towards the end, he mentioned about
the first and second stage of the program. He the innumerable risks in business and trading
started the session by introducing various market internationally increases those risks considerably
entry options that are available for the clients though, managed well, international trade can also
like Direct export, Joint ventures, Direct selling, reduce some of the more existential risks and build
Franchising, Licensing, Agents & Distributors. resilience.
6 Bombay Chamber Review
Training 4 - Preparing for FDI
Batch 1: June 9, 2021
The seminar was facilitated by Dr. David Irwin, He curated the whole structure into a step-by-step
Team Leader, Profit accelerator. process for the better understanding of the clients.
Bombay Chamber organised a virtual training
Session on Preparing for FDI under the project on
"Internationalisation of SMEs" funded by Asian
Development Bank. This seminar aimed at assisting
to prepare and plan to invest internationally. This
seminar is focused on helping our clients to get
more information and insights on Foreign Direct
Investment. He discussed the basics of FDI - foreign
direct investment occurs when you invest in, and
assume a measure of control, of a business in a
country other than your own. He also explained in
detail the strategies for Foreign Direct Investment.
Training 5 -
Session on ‘Finance’
Batch 1: June 18, 2021
T he seminar was facilitated by Mr. Mihir Shah,
International Trade Expert. He explained the
key differences between cost and price in a
concise manner. Later, he discussed the factors
such as business model, cost of raw materials in international trade. He discussed strategies that
and manufacturing cost etc. which one should clients can use to assess financial conditions of the
consider while deciding on a costing model. He firms and get a broader perspective of what the
introduced “Incoterms” which is a set of rules used world holds for them.
Training 6 - Trade Mission
Batch 1: June 30, 2021
Chamber Happenings
The seminar was facilitated by Mr. Mihir Shah, Internationalization. During the mission, or very
International Trade Expert. He explained that soon after that, the client will want to confirm their
the trade mission is the most exciting part of the suitable partner and require them to negotiate
journey to internationalise. However, the current terms for trading or investing. This should enable
covid pandemic makes it unlikely that there will be clients to finalise costs and prices, their financial
scope for physical trade missions this year. Though forecast and structured internationalisation action
one can continue with a virtual approach. He briefed plan as well.
about the most important aspect of Networking in
August 2021 7
Masterclass with Mr. K. V. Rao on Cross
Cultural Marketing in India & the GMS
Region (Thailand, Cambodia & Vietnam)
July 30, 2021
T he seminar was facilitated by Mr. K. V .Rao,
Resident Director - ASEAN, Tata Sons Board Member
& Chairman of Tata Regional Subsidiaries.
Mr. Rao shared a few insights on the learnings one
gains in their journey of entrepreneurship. He briefly
emphasized on the concepts of communication
and interactions between cultures across borders
supporting it with examples of cultural diversity and
its impact on the business. He quoted Peter Drucker
who says “Culture eats strategy for breakfast.” He
curated the whole presentation in 17 Sutras i.e.,
principles that every entrepreneur would follow
when it comes to cross culture trade. Mr. Rao
concluded by saying that communication is not the
only aspect in Cross Cultural Marketing, it's more of it to understand better and benefit from the trade
understanding the cultures and getting involved in even more.
Upcoming Events:
1) Training session on “The Trade Mission" - August 18, 2021
2) Introductory Seminar on "Growing Businesses Through International Trade & Investment-
August 19, 2021 and September 15, 2021
3) Training session on “Preparing for International trade" – September 8, 2021
4) Virtual training session 5 on “Finance" - 24 September 2021
Contact Details:
Mr. Pravin Rane, India Business Acceleration Manager, pravin.rane@bombaychamber.com
Ms. Minal Khadilkar, India Accelerator Facilitator, minal.khadilkar@bombaychamber.com
8 Bombay Chamber Review
Agriculture & Food Processing
Market Linkages for FPOs through NeML
June 22, 2021
The Agriculture & Food Processing Committee
of the Bombay Chamber conducted a webinar on
Market Linkages for FPOs through NeML.
The session was conducted for FPOs focused
mainly on Increasing market accessibility, and
enabling smallholders to attract and negotiate with
larger buyers, access certifications, and grow their
businesses in an appropriate manner.
Mr. Sandeep Khosla, Director General, Bombay
Chamber delivered a welcome address and briefed
about the Chamber. Mr. Sunil Nair, Joint Director,
Bombay Chamber welcomed Mr. Rajan Raje, CEO, role of connecting the individual farmers with the
Nichem Solutions. market at large by bringing the much-needed quality
aspects, logistics support and power of collection.
The FPO session started with the introduction of
the Agriculture and Food Processing Committee Mr. Praveen Hiremath, Executive Vice President
by Mr. Rajan Raje. He explained the objective of NeML shared a presentation about market linkages
the committee is to bring in all stakeholders which FPO’s through NeML. He introduced NeML as a
include corporate, SMEs’, farmers/Farmer groups, delivery-based market platform for all the agri
and govt. officials on a single platform and bring Commodities. He shared the salient services given
in inclusive economic development. He spoke by NeML like funds clearance and settlements,
about the activities which are performed under the price and supply risk mitigation, continual market
committee such as flagship conference - Agricorp, development etc. Mr. Hiremath spoke on various
workshops, webinars, industrial visits, various topics like spread of FPO’s commodity wise, NeML
promotional activities, etc. Mr. Sunil Nair introduced business model connecting Buyers and Sellers,
the Agri Committee Mentor Dr. Sudhir Kumar Goel, opportunities, challenges, NeML direct market
I.A.S., Former Additional Chief Secretary (Agriculture application etc.
and Marketing), Govt of Maharashtra. Dr. S. K. The webinar concluded with an interactive Q&A
Goel presented the Preamble for FPOs. He shared session where the participants interacted actively
his views about the necessity of market linkages and exchanged their views and suggestions with
for FPOs. He addressed the participants with his the speaker. Around 80 participants from various
thoughts about the webinar topic. He said Market sectors had attended the webinar and the overall
Access or connect continues to be the critical feedback was encouraging. At the end Mr. Sunil Nair,
aspect for the farmers for better realization of Joint Director, Bombay Chamber of Commerce and
Chamber Happenings
their produce and better bargaining power. Farmer Industry delivered a vote of thanks to the speakers
producer organizations continue to play the vital and delegates.
August 2021 9
Banking, Finance & Capital Markets
Digital Payments: The Way Forward
June 3, 2021
Banking, Finance & Capital Markets Committee of o Service Providers - Deliver a Specific Service:
IT, Banking, Healthcare
Bombay Chamber of Commerce and Industry had
organized a Virtual Session on Digital Payments: The o Products - Provide Tools & Software
Way Forward with Mr. Sharad Sharma. Mr. Sudhir Products: ERP, BankTech, HealthTech
Kapadia, President, Bombay Chamber & Partner & o Plumbing aka Platforms - Supports
National Tax Leader, Ernst & Young LLP welcomed Innovation Players on top
the speaker.
o Protocol’s aka Standards - Makes Platforms
The webinar was continued with a fireside chat by Possible
Mr. Sharad Sharma, the co-founder and Governing
• iSpirit is building the bottom two layers i.e.,
Council Member of iSPIRT on Digital Payments, the
platforms and standards and lending the
Way Forward.
product companies come up and helping them.
He highlighted on various matter, and also covered It is done by –
the following points –
o iSPIRT helps create standards: eKYC for
• India Stack is a collection of building blocks. Identity, UPI protocols for payments, DEPA
These building blocks are all owned by the for data
government. India Stack has three foundational o iSPIRT helps create platforms: eKYC, eSign,
layers - Digi-Locker
o Identity Layer – Giving every resident a o iSPIRT helps promising product player’s win
unique ID - Aadhar, eKYC, eSign
• We can approach this by picking up a problem
o Payments Layer – Allowing anyone to pay and building a playground, in which all the 4
anyone else! interoperable, fast and cheap players Service Providers, Products, Platforms
- not just smartphones - UPI, Aadhaar and Standards are there.
Payments Bridge. Aadhaar Enabled Payment
• We build the infrastructure – Shape the Policy
Service
and Help the Market Players – and bring all
o Data Empowerment - To enable secure three together.
sharing of data - Account Aggregator (DEPA),
• iSpirit goal is to focus on three areas - Credit
Consent Artefact, DigiLocker.
Democratization, Health Inclusion and Pull
• Some of the Touch Points experienced by India Logistics.
Stack are – eKYC, DigiLocker, UPI, Account
Aggregator (AA) for data. UPI transactions have The session was moderated and ended with an
overtaken credit and debit card payments. interesting Q&A Session with over 180 registered
MSMEs can get credit using data - Information participants, and Vote of Thanks by Ms. Anjali
Collateral will play a critical role as the economy Bansal, Sr. Vice President, Bombay Chamber
re-leverages. and Founder, Avaana Capital. The webinar was
supported by Jackstien Practices & Consulting
• The Hidden Innovation Pyramid – International LLP.
10 Bombay Chamber ReviewCorporate Social Responsibility
Monitoring and Evaluation
June 28 to June 30, 2021
B ombay Chamber of Commerce & Industry organised
three days training on Monitoring and Evaluation.
intervention by identifying positive and negative
changes. Drawing conclusions and presenting them
Ms. Vijaya Balaji, Founding Partner and CEO, Social to their and your teams.
Lens, Ms. Ruchika Hiranandani, Lead Associate -
They also explained about the factors organisation
Capacity Building, SocialLens & Ms. Meemansa
needs to consider at corporate, portfolio and at
Bhandari, Lead Associate - Impact, Social Lens was the
programme level for impact of the project. Further
trainers.
they touched upon following topics :
In three days of training they touched upon different
● M&E Challenges encountered by Funders and how
aspects of Monitoring and Evaluation (M&E) starting
to overcome those challenges.
with understanding M&E. They spoke about three
aspects of developing a monitoring system : ● Role of data and impact considerations.
● Data-driven Decision Making (DDDM) - its Role and
1. Developing an Annual Action Plan such as preparing
Advantages.
a list of activities, identifying responsible persons,
setting a timeline and Determining expected ● Guiding Questions for Funders which gives Insights
outcomes and smart indicators. to ask more questions, Details about the extent of
work being done and these questions are means to
2. Management Meetings. greater social impact.
3. Action Report - Analysis and feedback of all the On a last day of training trainers touched upon
activities completed aid in understanding the work the Reimagined Approach to M&E and Impact
that needs to be done ahead, i.e., for providing Measurement and its pillars.
futuristic direction to the organization.
1. MEANINGFUL IMPACT - Develop purpose-driven
They also explained the Role of funders in monitoring insights that allow organisations to make more
which are Due Diligence, Developing an Action Plan, effective strategic, operational and program level
Developing Monitoring Framework, quarterly reporting decisions.
from partner organization and at least six-monthly
2. MEASURABLE IMPACT - Benchmarking impact
review meetings with partner. They stated that Both
indicators to standardized measures defined by
monitoring and evaluation are equally important
leading organisations in the sector (UN, WHO etc.)
and simultaneous processes that are essential for
successful implementation of any development 3. RELEVANT IMPACT - Designing indicators that
programme. It is essential for all kinds of stakeholders capture impact that is pertinent to the beneficiary
involved in any development programme. community.
4. BEHAVIOURAL CHANGE - The extent to which the
Further they spoke about M&E stage wise processes
intervention has been successful in introducing and
during programme Lifecycle, Measuring Impact
instilling the desired habits, actions, and mindsets
Effectively, Theory of Change, Logical Framework
among the intended beneficiaries.
Analysis, Ongoing M&E data for Impact measurement,
Understanding Impact Measurement, Dimensions of 5. UNINTENDED EFFECTS- Identification of any
Impact etc. unintended effects (primary, secondary, short term
and long term effects) of the program on the direct
Chamber Happenings
Next day they touched upon the philanthropic and indirect beneficiaries.
organisation’s role in M&E and they explained steps
6. MULTI STAKEHOLDER VIEW - The extent to which
for Creating impact measurement systems which are :
the intervention has been able to involve multiple,
1. Engage in participative planning. relevant stakeholders and stakeholders to address
2. Decide the focus of impact measurement. the multiple facets of the principle social issue.
3. Develop the indicators. At the end of the training, they also touched upon
Linking SDGs to Impact and M&E, and three steps for
4. Develop the data collection plan, methods, and
aligning with the SDGs which are plan, Assess Progress
tools.
and report and use of data. As well as steps and tools
5. Collecting and managing data. of behaviour change and measurement of behaviour
6. Use the data- Drawing insights and learning from change. The training was very interactive and received
the data and understanding the impact of their very good feedback.
August 2021 11Membership Privileges, Benefits & Services
Exclusive Privileges for “Member (0)” members
• Right to Attend the General Meetings
• Right to Vote for Any Purpose
• Right to hold Any Office in the Chamber
• Represent the Chamber on public or semi-public bodies subject to the provisions of the Articles
Benefits for “Member (O) & Associate (A)” members
• Complimentary copy of the Bombay Chamber Review
• Opportunity to participate in Meetings, Seminars, Workshops organized by the Chamber
• Participate in lectures and discussion meetings on subject of topical interest
• Participate Employees Training & Development Programmes
• Participate in meetings with visiting Delegations, Consular Corps and dignitaries from abroad
• Visa Recommendation letter to Embassies and Consulates for grant of visa for overseas business travel
• Certificate of export documentation and endorsement (Certificate of Origin)
• Labour Advisory services
• Board Room / Meeting Room at Concessional Rates
• Arbitration and Conciliation Services
• Mediation Services (under progression)
• Complimentary Copy of Members Directory ( Digital Edition)
Services for Associates Limited (AL) Members
• Certificate of Export documentation and endorsement (Certificate of Origin) Online
• Attestation Services
• Visa Recommendation letter to Embassies and Consulates for grant of visa for overseas business travel
• Board Room / Meeting Room at Concessional Rates
For details contact:
Rajiv Mani - rajiv.mani@bombaychamber.com / 9820631452
Amritlal Yadav - membership@bombaychamber.com / 9930986224Education and Skill Development
Floor Leadership
Batch 1: June 10 to 12, 2020 | Batch 2: June 15 to 17, 2020
T he coronavirus pandemic and the ensuing The participants learned to identify shop floor
lockdown has severely disrupted the Indian problems and production process failures arising
economy and the manufacturing sector. Most of out of lack of interpersonal skills. They developed
the manufacturers have resumed operations with a corrective action plan to effectively communicate
a limited workforce and vigilant guidelines. With with their team and develop techniques to motivate
the well-being of the workforce on the shop floor their employees. This program incorporated
becoming a key priority for organizations, it is different aspects, including effective rapport
important to exercise extreme caution during this building, feedback, and conflict management.
gradual return to normalcy. It is also important In the first half of the program, participants
to plan for this ‘new normal’ by preparing agile identified their leadership style and traits on
contingency plans. This will help ensure business the shop floor. They identified the challenges
continuity in case the existing situation deteriorates encountered with their styles and discovered
in the near future. strategies to overcome these challenges. The
To prepare businesses to deal with shop floor participants shared their experiences and
operations effectively and maximize productivity, expertise, thus making the discussions vibrant.
the Education and Skill Development Committee Furthermore, discussion included aspects, such as
of the Bombay Chamber of Commerce & Industry walking the talk and the necessity of an executive
organized a virtual training course on Shop Floor presence. During the second half of the program,
Leadership. The program included 20 participants in the speakers discussed management perspectives.
each batch. The workshop was conducted by Mrs. The discussion included approaches for forming an
Archana Shastry, who is a Behavioral Facilitator and effective team and utilizing the resources from the
Transformational Coach, with 21 years of corporate team members, with an emphasis on trust building
experience. exercises.
The workshop started with a welcome note and The interactions helped participants in defining
a brief introduction of the speaker. The program the difference between energy and enthusiasm
Chamber Happenings
included a high-impact customised learning module and its importance on the shopfloor. Conflict
for production floor supervisors. This program resolution and effective leadership were introduced
aimed to impart knowledge on the skills to manage in the discussion, and all participants showed a
the daily work of their teams by using the Daily keen interest in self-development. The primary
Management System. This system enables leaders understating imparted was that employees and
to effectively lead their teams with effective skill leaders adopt different roles and contribute to
communication methods for daily problem solving. efficient day-to-day functioning.
This unique program is even more effective at All participants shared an action plan and successful
developing the manufacturing leadership team. Mrs. implementation of the skills in their job role. The
Shastry discussed different topics, such as managing program ended with a positive note and a vote of
‘oneself and others’ and ‘increasing productivity’. thanks.
August 2021 13Writing Effective
Business Emails
Batch 1: July 20 to 22, 2021 | Batch 2: July 27 to 29, 2021
B usiness Email Writing is a High impact • Effective subject lines and email text
custom learning module for all levels of working • Language styles suitable for diverse set of
professionals. Good writing skills are essential audience and purpose
for success in the workplace, whether it’s emails, • Common errors such as punctuation and
project reports, or sales proposals etc. Hence, capitalization
to prepare the participants to improve their
communication and to create an understanding of • Appropriate tone and level of formality in emails
the significance of writing skills at the workplace, • Cultural context in business emails
the Education and Skill Development Committee Towards the end of session, all participants shared
of the Bombay Chamber of Commerce & Industry an action plan for implementation of the skills
organized virtual session on Writing Effective acquired in their existing job role. The program
Business Emails. ended with a positive note and a vote of thanks.
The session started with a welcome note and a
brief introduction of the speaker by Ms.
Divya Pongde. The session was facilitated
by Ms. Archana Shastry, who is a post
graduate in English and she carries almost
two decades work experience including
international training.
Helping you
The workshop module was curated to be a
help our participants get familiar with step ahead
the basic email etiquette, formalise the of
structure of the mail, Importance of uncertainties,
proofreading with special emphasis on always
grammar, typo errors, tone of the mail
etc. Additionally, the session focused on
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July 4 to August 21, 2021
B usiness Email Writing is a High impact
custom learning module for all levels of working
consistent subject headings while broadcasting
the mail, how to manage overload of emails etc.
professionals. Good writing skills are essential for During the session, the trainer highlighted various
success in the workplace, whether it’s emails, project techniques such as STAR technique for smart and
reports, or sales proposals etc. Hence, to prepare the effective communication. She carried out various
participants to improve their communication and to exercises in order to practice the skills learnt in
create an understanding of the significance of writing the session. It was ensured that by the end of this
skills at the workplace, the Education and Skill course, participants have better understanding of:
Development Committee of the Bombay Chamber
of Commerce & Industry organized virtual session on • Vital skills for written English
Writing Effective Business Emails. • Differences and similarities among the different
email formats
The session started with a welcome note and a brief
introduction of the speaker by Ms. Divya Pongde. • Effective subject lines and email text
The session was facilitated by Ms. Archana Shastry, • Language styles suitable for diverse set of
who is a post graduate in English and she carries audience and purpose
almost two decades work experience including • Common errors such as punctuation and
international training. capitalization
The workshop module was curated to help our • Appropriate tone and level of formality in emails
participants get familiar with the basic email • Cultural context in business emails
etiquette, formalise the structure of the mail,
Importance of proofreading with special emphasis Towards the end of session, all participants shared
on grammar, typo errors, tone of the mail etc. an action plan for implementation of the skills
Additionally, the session focused on standard acquired in their existing job role. The program
mail formatting, the importance of branding and ended with a positive note and a vote of thanks.
Consumer Protection Act, 2019 & Consumer
Protection (E-Commerce) Rules, 2020
July 23, 2021
Tformulated
he E-commerce Rules have primarily been Committee and Partner, Cyril Amarchand Mangaldas
Chamber Happenings
with the objective to regulate the set the Theme for the webinar.
E-commerce sector in India and protect consumers
from unfair trade practices on such platforms. The Mr. Suhas Tuljapurkar, Managing Partner, Legasis
rules are set out for levelling the playing field for Partners and Founder-Director, Legasis Services
all e-commerce players and are a significant step Pvt. Ltd. addressed our members on the said
towards better digital governance. Rules. In his presentation, Mr. Tuljapurkar briefed
With a view to update our members on the said on the scope of Rules; duties of E-commerce
Rules, Bombay Chamber, under the auspices of its entities; duties of sellers on marketplace; duties
Governance Committee organized the said webinar. and liabilities of inventory E-commerce entities and
Mr. Sandeep Khosla, Director General, Bombay summarised on the key takeaways from the Rules;
Chamber delivered the welcome address and Mr. Sandeep Khosla thanked Mr. Suhas Tuljapurkar
Mr. Bharat Vasani, Chairman, Legal Affairs & IPR for his detailed presentation.
August 2021 15Indus Business
Academy
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Under the able Leadership
Dr. Subhendu Dey Dr. Subhash Sharma Dr. Manish Jain
An Alumnus of AMU & An Alumnus of University of An Alumnus of IIM Ahmedabad
IIM Kozhikode Southern California (USC)-USA & Ph.D., MBA (Marketing),
Ph.D., PGCPM IIM Ahmedabad, Ph.D., PGDM PGDBM (Finance)
Programme Director Dean Founder & Chairman
We invite you to invest two years at IBA and gain a world of knowledge and experience. Under supervision of our renowned faculty
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For Campus Engagements Contact:
E-mail: placements@iba.ac.in • Call: +91 93435 18946, +91 97418 11100
Website: www.iba.ac.inHuman Resource Management
Marketing Analytics
June 23 to 25, 2021
T he HRM of the Bombay Chamber conducted a
three days webinar on Marketing Analytics. The
retailing problem, excel and statistics. He explained
about predictive analytics, its characteristics
speaker was Dr. Bishram, B.Tech., PGDBM(XLRI), and also its evaluation. Dr. Bishram introduced
CFA, Ph.D. forecasting and it’s characteristics and different
On the first day, Dr. ishram gave an introduction methods of forecasting too. He covered regression
about Marketing Analytics and said that Marketing analysis with excel and thoroughly discussed about
Analytics is the application of analytics tools to solve prescriptive analytics. Dr. Bishram spoke about mean
marketing problems. He spoke about its benefits and standard deviation with different scenarios,
and discussed the types of analytics which are discrete and continuous random variables and its’
descriptive, predictive and prescriptive. He used examples. He covered Probability Distribution of
excel to explain different types of analytics. He Dice Rolls. The participants solved the problems for
spoke about various charts used in analytics. The better understanding.
speaker explained about six phases of life cycle of On the third day the 25th June, Dr. Bishram covered
Marketing Analytics namely Discovery, Preparation, about Prescriptive Analytics. He gave an industry
Model Planning, Model Building, Communicate example to explain the topic. He discussed about
Results, Operationalise. He discussed each phase prescriptive analytics under low uncertainty and
thoroughly. At the end of the first session the under risk. He also spoke about simulation analysis.
participants were given exercises to solve with He explained the model of customer acquisition and
various organisational problems. customer retention. He made the different concepts
On the second day the 24th June, the speaker clear by giving examples. He discussed various case
covered Descriptive Analytics with examples. He studies and allowed the participants to come up
spoke about descriptive analytics with the help of a with their analysis.
Awakening Innovation Techniques
June 29, 2021
The HRM of the Bombay Chamber conducted effective communication and projection of one’s
creative and innovative ideas to an organization.
a webinar on Awakening Innovation Techniques.
The creativity and problem solving session aimed The speaker spoke about visualization and imagining
to provide opportunities for all the participants out of the box, stress management and creativity
to understand and enhance their understanding through art and painting abstract. Mr. Kalbag
and abilities to become more innovative and conducted creativity enhancing activities in the
positively different in their thinking and their action session like the ACRONYM game in order to awaken
towards their respective tasks and responsibilities. creative thinking. He discussed about meditation
This webinar was focused upon ways to enhance on music and silence to enhance imagination. He
creative and innovative thinking thereby help advised the participants to break the monotony of
each participant to find solutions for their various actions and thoughts.
challenges.
The webinar was designed to enable the
The speaker Mr. Mayur Kalbag discussed with participants to think out of box which will help
live professional and personal examples that them in situations of crisis. He discussed about
doing things differently is the need of the hour. real life examples of creativity and how one can
He spoke about advantages of being creative bring the same in one’s work. The speaker taught
and innovative at work and the role of the 3 Ps the techniques to communicate the creativity and
– Provoke, Project and Progress. He discussed ways to manage stress. He said that creativity can
about how to provoke and project one’s ideas and be enhanced through art and poetry writing. Each
its importance. He mentioned about the role of participant was asked to write poem in the session.
18 Bombay Chamber ReviewHow to Thrive as First Time
Manager / Supervisor
July 24, 2021
The Bombay Chamber under the aegis of HRM
Committee conducted a webinar on How to Thrive
as First Time Manager / Supervisor.
Newly promoted Managers/Executives/ Supervisor
need a different skill set and attitude to perform
managerial functions. They now have to experience
a paradigm shift from a follower to a leader mind
set. On getting elevated to a managerial position
from junior executive status he first needs to
develop managerial attitude & skills. The new
manager needs to acquire a macro perspective,
a broad vision of his role as a manager. If he has
to manage former peers, he needs special skills
and transition tips. He/she has to be aware and 3. L ea d ers h i p s k i l l s ; d evel o p i n g p eo p l e ,
overcome some common mistakes like: Still trying delegating, positive influencing skills.
to do things yourself, focusing on details rather 4. Effective Communication & Team Building Skills;
than goals, refusing to make decisions, making maintaining ‘savvy’ interpersonal and decision
promises you can’t keep, holding back and such making skills.
others. 5. Coping with stress through practical tools.
Man management skills like ability to delegate, to Objectives:
develop people, getting work done; professional
• To provide man management skills like
leadership, problem solving and time and stress
developing macro perspective, getting
management skills are a must.
work done instead of doing on own, setting
From being implementer to getting the work targets, motivating, communicating with
done is the important aspect for newly promoted juniors and seniors.
Managers/ Supervisor. Managerial skills are as • To develop a professional and managerial
important as technical skills to get work done. The mindset when dealing with juniors & to
new Manager/ Supervisor needs to be equipped ensure smooth transition to managerial
with these management skills like dealing with staff position.
and customers, and motivating staff. They can run • To give them skills to develop capabilities,
their departments effectively with these skills. to delegate after coaching & counselling
The workshop covered the Managerial & juniors in their team.
Leadership Skills with Professional Mindset;
Chamber Happenings
• To equip participants with skills to plan, to
acquiring a leadership mindset to a follower use time productively & conduct meetings
mind set, developing managerial attitude to get effectively.
work done, result oriented approach, to increase • To enhance team building skills, to fulfil
productivity. team expectations; savvy interpersonal
1. Smooth transition by avoiding Six Unforgivable relationship and decision making skills.
Mistakes – treating individuals unequally, FACULTY: Dr. Lata Shetty - Director, Mainstream
no trust, losing cool, engaging in personal Training Centre. Qualifications: B.Sc., M.S.W., Ph.D.,
relationships with whom we supervise. a gold medalist throughout her academic career
2. Motivating employees & creating extraordinary and holds a Doctorate from the prestigious Tata
energy. Institute of Social Sciences (TISS).
August 2021 19Customer Relationship
& Selling Techniques
July 27, 2021
The Bombay Chamber under the aegis of HRM and duration of presentation, listening more
to uncover customer’s needs and desires,
Committee conducted a webinar on Customer
Relationship & Selling Techniques. Building handling objections; After Sales: Creative follow
a strong relationship with customers is the up to ensure a close.
foundation to successful selling, and a great • Qualities of result oriented salesperson –
relationship begins with developing rapport. Passion, focus, result oriented, smart use
When you have a strong relationship with a of time to strengthen customer relationship
customer, you tend to have more influence with and generate more and more business,
that customer. That means the customer respects good judgment and ability to negotiate in a
your experience and advice, they are more likely proactively prepared manner.
to value your contribution to the decision process,
• Closing sales strategies – Knowing the decision
and there is a greater chance of such customers
makers and people who can influence him,
becoming “long-term” customers. Top sales people
creating a sense of urgency, anticipating
have certain qualities which differentiate them
possible objections and handling them
from an average one. Building and strengthening
with confidence e.g. about price: know and
relationships with customers makes a difference
communicate how your service is better than
to sales and results in increased goodwill. Loyal
your competitor, proactively knowing how
customers are more critical than ever to enhance
much leeway is possible to negotiate, focus on
sales. Through such customers’ recommendations
close or at least coming closer to the close.
and references great sales become possible.
They generate repeat sales. The purpose of the Objectives:
salesperson today is to build the business and To sensitize participants about how critical
to influence customer loyalty. Increase in sales relationship building is to increase sales.
happens with vibrant customer relationships,
coming up with win-win situations, and providing To develop and strengthen selling techniques so
value adds whenever possible. that they become skilled in the areas like building
rapport through mirroring, matching, pacing;
The workshop covered the most important step in providing value adds.
the sales process like;
To provide skills to control the Sales Process.
• Importance of Relationship in selling –
Relationship a key factor in selling, creative To help participants develop and strengthen
w ay s o f b u i l d i n g a n d s t re n gt h e n i n g qualities required to become a superstar
relationship; uncovering customer needs. salesperson.
To develop mastery in presenting for sales by
• Control of sales process- Avoiding common
asking enough relevant questions, active listening;
mistakes like quoting price before presenting
making an impressive opening.
the value, leaving “will calls” when calling a
prospect, overcoming personal prejudices and To sensitize about the importance of closing sales
others. besides presenting, handling objections; asking for
business and referrals with panache.
• Thorough Preparation & Approach- Pre Sales
approach: customer’s likely needs, competitor’s FACULTY: Dr. Lata Shetty - Director, Mainstream
rate and offering; During sales: correct timing Training Centre.
20 Bombay Chamber ReviewInformation & Communication Technology
Certificate Course on Data
Storytelling with Tableau
June 24-25, 2021
B ombay Chamber of Commerce and Industry Graphs. He further enlightened the participants on
organized a Certificate Course on Data Storytelling the Dashboard and stories, Tableau Preparation,
with Tableau. On behalf of Bombay Chamber, Integration of Tableau with R and Hadoop and
Ms. Revati welcomed Dr. Manish Kumar Jain, various projects on Working with Tableau Interactive
Speaker and the participants.
Dashboard, Tableau for Crime Statistics Analysis,
Manish talked about the Visualisation and Power Analyzing Economic Data, and Analyzing Market
of Tableau, Architecture of Tableau, Working with Performance.
Metadata and Data Blending, Working with Filters,
Organising Data and Visual Analytics, Working with The program ended with a vote of thanks to the
Mapping, Working with parameters, Charts and speaker and participants.
Classroom Training on Excel
July 8 & 9, 2021
B ombay Chamber of Commerce and Industry Charts etc. He further enlightened the participants
organized a Classroom Training on Excel. Mr Altaf Quick Access Toolbar, Reference and the Keyboard
Karimi conducted the session for Galderma India Shortcuts.
Employees. Mr Altaf talked about the Excel
Interface, Modifying a Worksheet, Formatting The program ended with a vote of thanks. Twenty
Cells, Formulas and Functions, Sorting and Filling, delegates participated in the training.
International Trade & Commerce
Export Procedure &
Payment Settlement
May 29, 2021
Chamber Happenings
Bombay Chamber of Commerce and Industry Documentation, Role of a Freight Forwarder etc.)
organized a Webinar on Export Procedure & She further enlightened the participants on the
Payment Settlement. On behalf of Bombay Chamber, Advance Payment Method, Open Account Method,
Ms. Revati welcomed Ms. Smita Santoki, Speaker
Bills for Collection Method, Consignment Sale
and the participants.
Method and the Letter of Credit (LC)
Ms. Smita talked about the deciding factors
for picking up the product/s for Export and a The program ended with a vote of thanks to the
particular region Country/ies, also on How to Export speaker and participants. There were 11 delegates
(Actual Procedures- IEC, RCMC, Export Incentives, participated from different organizations.
August 2021 21Legal Affairs & IPR
Primer on Arbitration
June 19, 2021
T he cl o su re of th e co urts c reated a n Committee and Partner, Cyril Amarchand Mangaldas
unprecedented backlog particularly in commercial set the Theme for the webinar.
matters in a city like Mumbai. Medium enterprises
Mr. Ashok Barat, Past President, Bombay Chamber
are likely to be impacted the most as they will
and Mr. Zarir Bharucha, Managing Partner, ZBA
be struggling to get dates and hearings. In such a
addressed the members at the webinar. They briefed
situation, arbitration will become the only alternate
on the (i) advantages and limitations of arbitration,
dispute resolution mechanism available as an
(ii) stage of considering arbitration; (iii) choice of
immediate resort to get reliefs.
jurisdiction, seat, rules – what do they mean and
To familiarize and update our members, especially determining best fit, with illustrations, jurisprudence
the MSMEs, with the entire arbitration process, its and precedents; (iv) choice of arbitrator/s –
various steps, the pros and cons, which will enable composition of tribunal, criteria, costs and typical
them to effectively utilize the same, the Bombay terms and conditions; (v) tips for commencement of
Chamber, under the auspices of its Legal Affairs & arbitration; (vi) reliefs and awards; (vii) enforcement
IPR Committee, organized this webinar. of arbitral awards – practical problems associated
Mr. Sandeep Khosla, Director General, Bombay with execution; and (viii) future of Indian arbitration
Chamber delivered the welcome address and – trends and forecasts. Mr. Sandeep Khosla delivered
Mr. Bharat Vasani, Chairman, Legal Affairs & IPR the vote of thanks.
Bombay Chamber's Legal and Labour Advisory Services depar tment has been regularly
suppor ting members by providing opinion and advisory to our members on recent
issues. All Advisories and Notifications relating to COVID-19 issued by the Centre, State
Governments and other Regulatory Authorities are regularly uploaded on our website -
http://www.bombaychamber.com/service?labourAdvisory.html
Government Notifications / Orders
Covid-19: Updates and Notifications CLICK HERE
Legal Updates CLICK HERE
Latest News CLICK HERE
22 Bombay Chamber ReviewMedia, Corporate Communication & Public Relations
How to become a Profitable
Personal Brand on Social Media
July 1, 2021
The Media, Corporate Communication & Public
Relations (MCCPR) Committee of Bombay Chamber
people all over the world, The science of creating
high conversion captions which engage and creating
had organized a Webinar on How to become a hashtags, which increase the reach and makes
Profitable Personal Brand on Social Media. Ms. Shruti prospective audiences hooked to their social media
Rathod, Bombay Chamber welcomed the speaker pages, Exclusive personal branding templates and tips
and delegates. She introduced and briefly spoke on which people good at personal branding never speak
historical milestones of Bombay Chamber and Young about, How and why should an individual create their
Bombay Forum. There were 10 delegates participated own niche to build a strong personal brand and online
from different organizations. presence, How to create videos and present the story
online to connect with the audience?, Benefits of
Mr. Pavan Prakash Badllani was the speaker. He
creating a personal brand, Benefits of video marketing
is a celebrity handwriting and signature analyst,
and Creative ways to present the story online and
motivational speaker and author.
increase the fan following, How to write a book & start
This webinar covered in detail all about how an individual a podcast to build a strong personal brand and online
can use social media to create a personal brand, build presence?, Secrets of utilizing content marketing for
awareness and generate sales for the business. Another the business and how to increase traffic to the pages
segment is about social media strategies, content ideas by collaborating with other creators online on various
and powerful strategies which can help an individual to social media platforms.
build a sales funnel for their brand.
Overall, the entire webinar was highly interactive where
Mr. Pavan stressed on key topics about How to create delegates discussed their challenges with the speakers
a powerful personal brand which helps in building and got practical meaningful responses on the subject.
authority, Increase awareness and connecting with The webinar received an excellent feedback.
Power of Branding yourself through Micro Videos
July 15, 2021
TRelations
he Media, Corporate Communication & Public
(MCCPR) Committee of Bombay Chamber
Mr. Pavan stressed on key topics about How to create
powerful micro videos which helps to build authority,
had organized a Webinar on Power of Branding increase awareness, connect with people all over the
yourself through Micro Videos. Ms. Shruti Rathod, world, The science of converting cold audiences to
Bombay Chamber welcomed the speaker and prospective clients for the business /personal brand,
delegates. She introduced and briefly spoke on Exclusive video scripts and templates to utilize to
historical milestones of Bombay Chamber and create powerful videos which help in automating
the efforts and saves time so that an individual don’t
Chamber Happenings
Young Bombay Forum. There were 13 delegates
participated from different organizations. have to convince people repeatedly to purchase the
product or service, How to create own niche to build
Mr. Pavan Prakash Badllani was the speaker. He a strong personal brand and online presence, Secrets
is a celebrity handwriting and signature analyst, of utilizing video marketing for the business and how
motivational speaker and author. to increase urgency amongst the audience for higher
This webinar covered in detail about how to use micro sales, How to introduce yourself on video?. He
videos to build the personal brand online which can explained the concept with the help of various case
help to build awareness, generate leads and lead to studies, examples and activities.
high ticket sales for the various products and services. Overall, the entire webinar was highly interactive
The objective of the webinar was to share secrets where delegates discussed their challenges with the
about how to build a powerful brand online and speakers and got practical meaningful responses on the
how to harness the power of video marketing. subject. The webinar received an excellent feedback.
August 2021 23You can also read
