PROGRAM OCTOBER 5 - 7, 2021 - HOTEL NEW YORK PALACE BUDAPEST
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THE LEADING INTERNATIONAL RETAIL CONFERENCE WITH AN
EXCLUSIVE FOCUS ON TECHNICAL CONSUMER GOODS RETAIL
OCTOBER 5 — 7, 2021
HOTEL NEW YORK PALACE
BUDAPEST
PROGRAM
Growth
from
Knowledge
OCTOBER 5, 19:00
UNTIL OCTOBER 7, 15:30
HOTEL NEW YORK PALACE, BUDAPEST
#TCG2021
* Subject to change
SPEAKERS AND PANELISTS*
NEW STANDARDS OF CONSUMER ENGAGEMENT
Ragip Balcioglu Stuart Blanch Chris Braam Chris Buecker Hakan Bulgurlu
CCO International EMEA Consumer Sales SVP Sales EMEA, Chairman, CEO,
Sales & Marketing, Director, Electrolux International TCG Arcelik
Arcelik Group Intel Retail Summit
Cyril Buxtorf Fiona Carlin Hans Carpels Declan Curry Turan Erdogan
EVP EMEA, Chief Executive EMEA, President, Conference Host CEO,
Groupe SEB Baker McKenzie Euronics International Vestel
Emmanuel Fromont Thierry Gadou Marta Gnjatovic Lindsay Haselhurst Markus Hepp
Corporate VP, Chairman & CEO , Head of Category Teams, Chief Supply Chain Officer, MD & Senior Partner,
President EMEA, SES-imagotag Coolblue Dixons Carphone BCG
Acer
Nilesh Khalkho Tine Kinn Rick Londema Assad Malic Enrique Martinez
CEO, Strategy Director, SVP Consumer Sales, Group Strategy & CEO,
Sharaf DG Elkjop Nordic Sony Europe Corporate Affairs Director, Fnac Darty
Dixons Carphone
Michael McLaughlin Guido Monferrini Oleg Muraviev Carsten Olesen John Olsen
VP Global Retail, CCO, Commercial Director, President Consumer Audio, Managing Director,
GfK MediaMarktSaturn M.video-Eldorado HARMAN International Euronics International
1
OCTOBER 5, 19:00
UNTIL OCTOBER 7, 15:30
HOTEL NEW YORK PALACE, BUDAPEST
#TCG2021
* Subject to change
SPEAKERS AND PANELISTS*
NEW STANDARDS OF CONSUMER ENGAGEMENT
Salvatore Paparelli Stejara Pircan Remko Rijnders Andrea Scozzoli Dr. Martin Schulte
Regional Logistic Officer & Head VP Electronics & Consumables, General MD Benelux, Chief Corporate Development, Partner for Retail,
of Sales Operations Europe, eMAG MediaMarktSaturn Unieuro, & President, Aires Oliver Wyman
Sony Electronics
Erik Sonsterud Jon Stine Karl Trautmann Gregor Ulitzka Karl Wehner
CEO, Executive Director, Member of the Director Supply Managing Director
Elkjop Nordic Open Voice Network Management Board, Chain Programs, DACH/CEE & Turkey,
ElectronicPartner Amazon EU Alibaba Group
Cenk Yenginer
Chief Category &
Supply Chain Officer,
TeknoSA
HOTEL NEW YORK PALACE,
ERZSÉBET KRT. 9,
1073 BUDAPEST, HUNGARY
PHONE: +36 18 86 61 11
WWW.ANANTARA.COM
2
OCTOBER 5, 19:00
UNTIL OCTOBER 7, 15:30
HOTEL NEW YORK PALACE, BUDAPEST
#TCG2021
PROGRAM OVERVIEW* * Subject to change
OCTOBER 5:
19:00 Pre-summit welcome reception (ends at 21:00)
OCTOBER 6:
08:00 Registration and networking session opens
• Welcome by Chris Buecker, Founder of the International TCG Retail Summit
09:15
• Conference host’s opening remarks
Evolving behaviors – same consumer?
09:25 Speaker: Michael McLaughlin, VP Global Retail, GfK
Panel discussion | questions & answers with audience
Raising the bar – how to get even closer to your customer in the new reality
10:20 Speaker: Markus Hepp, Managing Director and Senior Partner, BCG
Panel discussion | questions & answers with audience
Introduction to the TCG Awards
11:15
Chris Buecker, Chairman, International TCG Retail Summit
11:35 Retail innovation
11:45 Networking lunch and exhibition viewing time
Voice assistance – your new battle for shoppers and data
13:15 Speaker: Jon Stine, Executive Director, Open Voice Network
Panel discussion | questions & answers with audience
Customers are key and speed matters – how to keep customer promises in disrupted times
14:10 Speaker: Gregor Ulitzka, Director EU Supply Chain Programs, Amazon Europe
Panel discussion | questions & answers with audience
Deliver higher results through diversity!
15:10
In conversation with: tba
15:40 Networking break and exhibition viewing time
16:30 TCG Awards ceremony
Sustainability and purpose-oriented growth
17:00 Speaker: Hakan Bulgurlu, CEO, Arcelik
Panel discussion | questions & answers with audience
3
OCTOBER 5, 19:00
UNTIL OCTOBER 7, 15:30
HOTEL NEW YORK PALACE, BUDAPEST
#TCG2021
PROGRAM OVERVIEW* * Subject to change
OCTOBER 6:
18:00 End of conference day 1
19:00 Dinner reception
20:00 Exclusive networking dinner
OCTOBER 7:
08:15 Conference host’s opening remarks
Stronger collaboration between retail and industry to boost efficiency
08:15 Speaker: Andrea Scozzoli, Chief Corporate Development, Unieuro, & President, Aires
Panel discussion | questions & answers with audience
Magnetic consumer relationships in Asia: new standards for the Western world?
09:05 Speaker: Dr. Martin Schulte, Partner for Retail | Global Sector Lead Consumer Durables, Oliver Wyman
Panel discussion | questions & answers with audience
10:00 Networking and exhibition viewing time
How leading a business has evolved because of COVID-19
10:45 Speaker: Carsten Olesen, President Consumer Audio, HARMAN International
Panel discussion | questions & answers with audience
Customer engagement through technology-driven approach
11:35 Speaker: Stejara Pircan, VP Electronics & Consumables
Panel discussion | questions & answers with audience
12:30 Networking break and exhibition viewing time
Vertical restraints – can competition rules keep up with market trends?
13:45 In conversation with: Fiona Carlin, Partner, Baker McKenzie
Panel discussion | questions & answers with audience
Go East – the Alibaba ecosystem as gateway to the Chinese consumer for European brands
14:20
Speaker: Karl Wehner, Managing Director Germany, Austria, Switzerland, CEE and Turkey, Alibaba Group
Key takeaways
15:15
Declan Curry, Conference Host
15:30 End of the 7th International TCG Retail Summit
4
OCTOBER 5, 19:00
UNTIL OCTOBER 7, 15:30
HOTEL NEW YORK PALACE, BUDAPEST
#TCG2021
CONFERENCE HOST
Declan Curry, Journalist and Business Broadcaster
Declan Curry has been a business and economics journalist for twenty five years. He has presented and reported for BBC television,
radio and online in the UK and internationally. He has also worked for UK commercial radio, for television and radio in the United States
and Australia, and been published in newspapers and business magazines in the UK, Ireland and the USA. He chairs conferences and
seminars around the globe, and is in demand as an awards host and public speaker. He has won several awards for his broadcasting and is
an honorary Doctor of Middlesex University, London.
DAY 1
Evolving behaviors – same consumer?
Michael McLaughlin, VP Global Retail, GfK
Disruption and acceleration of trends asks for new approaches to meet elevated consumer expectations. The retail landscape saw a
decade of change in just one year. Long term shopping habits were broken almost overnight, and post COVID-19, a different world
exists. In his keynote, Michael will explain how the pandemic-borne shifts in consumer priorities and values should provide the context
for future brand and retail strategies.
Panel discussion
Questions & answers with audience
Raising the bar – how to get even closer to your customer in the new reality
Markus Hepp, Managing Director and Senior Partner, BCG
With the COVID-19 crisis slowly starting to fade a new reality is unfolding across the TCG sector. It becomes very clear that the many
months in lockdown have made a strong impact on consumers and brought one thing first and foremost: a massive acceleration of
changes in the buying behavior that have been driving the industry already in the years before the crisis. As a consequence consumers
are more willing than ever to change their retailer of choice for one that better suits their needs. How can TCG retailers in this decisive
moment get even closer to their customers and leave the crisis as winner in the market? We will be sharing industry best practices and
most important actions for retailers to compete in this changing market.
Panel discussion
Questions & answers with audience
Voice assistance – your new battle for shoppers and data
Jon Stine, Executive Director, Open Voice Network
Voice assistance is now re-shaping the relationship between shoppers and retailers. We’re in early days, but it’s clear that voice assistance
is a technology for flawless digital customer service. For no-touch, hygienic warehouse and in-store support. For instant purchasing
and easy search. For listening to and understanding your shoppers. When done well, it’s a one-way passage into membership programs
and brand loyalty. It’s also a nearly endless source of personal data. This is not just a new technology. This is a behavioral, social, ethical,
and legal phenomenon that will reward early adopters and leave others behind. Join Jon Stine, Executive Director of the Open Voice
Network, an open-source community of the Linux Foundation, for an overview (and action plan) of voice assistance and retail.
Panel discussion
Questions & answers with audience
5
OCTOBER 5, 19:00
UNTIL OCTOBER 7, 15:30
HOTEL NEW YORK PALACE, BUDAPEST
#TCG2021
DAY 1
Customers are key and speed matters – how to keep customer promises in disrupted times
Gregor Ulitzka, Director EU Supply Chain Programs, Amazon Europe
Amazon strives to be the most customer-centric company. This means that availability, delivery speed and keeping the promise to the
customer are the most important drivers when designing the Amazon Fulfilment Network. These ambitions drove Amazon’s investment
in their fulfillment network over the last two decades. The disruption the Covid pandemic and the Suez Canal incident has introduced
to the world-wide supply chain demonstrated, how an end-to-end supply chain view is core to stick to your customer promise. How can
Amazon and manufacturers cooperate in the supply chain in the long-run? What are the similarities and differences in serving supply
chains for online and offline stores? Gregor Ulitzka will guide you through Amazon’s peculiarities, innovations and challenges in the supply
chain.
Panel discussion
Questions & answers with audience
Deliver higher result through diversity!
In conversation with: tba
Several studies show that companies with at least some women in executive roles delivered higher growth and higher bottom-line than
ones with complete male leadership teams. In our industry, a majority of the buying decisions are taken by female consumers, yet only
very few of the senior business positions are held by women. If both these facts are well known, how can it still be like this? Why is it not
changing faster? The female senior executive will have a discussion with the conference host on this important topic and what needs to
happen to drive this change.
Questions & answers with audience
TCG AWARD CEREMONY Official announcement of 2021 award winners in the following categories:
• Category Specialist • Leadership
• Technology Innovation • Brand of the Year
• Sustainability • Retailer Relevance
Sustainability and purpose-oriented growth
Hakan Bulgurlu, CEO, Arcelik
A leading businessman and environmentalist, Hakan Bulgurlu takes a deep dive into the concept of “purpose-driven” companies in this
age of disruption, while sharing insights on the adaptability of sustainability goals to business models. Bulgurlu focuses on how Arçelik and
Beko perform in their sustainability journey as consumer behaviour continues to evolve under extraordinary circumstances. Why should
companies adopt purpose-driven business models? Where’s the upside for stakeholders? Can sustainability goals and profitability go
hand in hand? Bulgurlu answers these questions and offers his perspective on what it means to be a “force for good” in today’s economic
landscape.
Panel discussion
Questions & answers with audience
6
OCTOBER 5, 19:00
UNTIL OCTOBER 7, 15:30
HOTEL NEW YORK PALACE, BUDAPEST
#TCG2021
DAY 2
Stronger collaboration between retail and industry to boost efficiency
Andrea Scozzoli, Chief Corporate Development, Unieuro, & President, Aires
EDIEL is a retail-industry co-project aimed at standardizing EDI across retailers and industry via a single protocol. Ten years since its
launch, it is still the only initiative of its type in the CE sector worldwide. In today’s hyper-competitive market focused on consumers and
quickly changing business paradigms, affected by disruptive difficulties created by the worldwide lockdown, but also of great opportunity
to ride technology with more determination, there is limited space for inefficiency and over-engineered back office and complex
administrative processes. Resources and investments have to be primarily focused on consumers’ changing habits and technology
development rather than individual customized back office and supply chain processes which may not bring added value or competitive
advantage. Through EDIEL, a project co-founded by retailer and industry associations, the adoption of a single EDI standard has the
enormous advantages of reducing cost by up to 75% via a global protocol for the entire order cycle and logistics process. EDIEL has
also centralized the product catalogues into a simplified yet high quality real time product spec for the entire CE sector. EDIEL is now
planning expansion at European level to share the same efficiency advantage across all European countries.
Panel discussion
Questions & answers with audience
Magnetic consumer relationships in Asia: new standards for the Western world?
Dr. Martin Schulte, Partner for Retail | Global Sector Lead Consumer Durables, Oliver Wyman
Mastering consumer engagement has become the recipe for success across the TCG sector and beyond. While we see Western
companies take first steps towards building ecosystems of their own, alternative revenue models and a shift towards consumer lifetime
value, Asian players are typically well ahead already. These companies were able to use the past 18 months to further accelerate concepts
and technology to create true magnetic attraction for consumers across social media, 3rd party platforms and the myriad of mini
programs on Wechat, to name just a few examples. What does it take to compete in an increasingly consumer-centric environment?
What are the strategic plays in the market and how can ever be turned profitable? We will take a look behind the curtain.
Panel discussion
Questions & answers with audience
How leading a business has evolved because of COVID-19
Carsten Olesen, President Consumer Audio, HARMAN International
If the business world learned anything from the global pandemic, it underscored the need for leadership to be visible, caring, authentic,
and sustainable. I like to call the focus of my approach the four Cs. Caring: employees are a company’s greatest asset and competitive
advantage. They are a reflection of management, and it is important to listen, learn, and have empathy to establish an authentic relationship.
Communications: keys to surviving and thriving in the pandemic year have been visibility, sustainability and solidarity. Maintaining regular
and frequent communications across all regions, businesses and functions to ensure transparency and trust is critical. Continuity: means
frequently reiterating the Vision, Mission and Purpose of our business including our strategic pillars and related initiatives to continuously
align the whole organization, teams and regions towards our common goals and objectives. Customer Commitments: despite headwinds,
supply and logistics challenges, new ways of doing business and more, it is paramount to focus on the delivery of customer milestones
and commitments as a shared goal.
Panel discussion
Questions & answers with audience
7
OCTOBER 5, 19:00
UNTIL OCTOBER 7, 15:30
HOTEL NEW YORK PALACE, BUDAPEST
#TCG2021
DAY 2
Customer engagement through technology-driven approach
Stejara Pircan, VP Electronics & Consumables, eMAG
The COVID-19 crisis forced customers to adopt a digital-first life and tested the ability of retailers and brands to address customer’s
needs in a new way. Today’s customers expect to see products available anytime and to access them as soon as possible in a simplest way
from the comfort of their homes from any devices. From video content, digital assistants and live chat, eMAG was quick in providing
customers with new tools to support them throughout their journey. The company made significant investments in launching new services
to serve them in the new normal: one-hour delivery services or international deliveries as well as expanding abroad last mile delivery
easybox network or launching premium service Genius.In her speech, Stejara will explore the means by which eMAG understands the
customer and how it elevates this journey in a way that brings value to brands and deliver unmatched customer experience.
Panel discussion
Questions & answers with audience
Vertical restraints – can competition rules keep up with market trends?
Fiona Carlin, Partner, Baker McKenzie
The European Commission has launched the review of the EU competition rules governing distribution. It is generally accepted that the
rules provide helpful legal certainty – a safe harbour – but they need updating to reflect market developments. The debate on how to
reshape the law in this important area will touch on many interesting topics – some new, some old. Should resale price maintenance be
treated more leniently? Should selective distribution be limited to luxury or high tech products? Should the list of prohibited hard-core
restrictions be expanded to include online platform bans, retail MFNs and retail channelling (segmentation of retailers based on their
price levels/pricing practices)? Should the competition rules govern data – who owns it, who can share it, for what purpose?
Panel discussion
Questions & answers with audience
Go East – the Alibaba ecosystem as gateway to the Chinese consumer for European brands
Karl Wehner, Managing Director Germany, Austria, Switzerland, CEE and Turkey, Alibaba Group
China’s fast growing consumer market offers many opportunities for brands and retailers, but it is important to understand the Chinese
consumer. Karl Wehner, Managing Director Germany, Austria, Switzerland, CEE and Turkey of Alibaba Group, will give an overview
of the Alibaba ecosystem, provide insights into the Chinese consumer and how international brands can grow through Alibaba’s
marketplaces in China.
8
BE THERE...
... WHEN THE “WHO’S WHO”
OF INTERNATIONAL
TECHNICAL CONSUMER
GOODS RETAILING MEETS AGAIN IN
PERSON FROM OCTOBER 5-7, 2021!
www.tcgsummit.comTechnical Consumer Goods (TCG): Consumer electronics, photo, domestic appliances, information technology, telecommunications.
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