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SPOBIS
presented by
Programme
SPONSORS Business Summit
SPOBIS For all the latest information and
presented by
Europe’s largest
exact timings, please see the app
SPONSORS Business Summit
sports business conference
30–31 January 2017
Host Partner:
2017 is going to be an exceptional
sporting year: Düsseldorf will host the
International Athletics PSD Bank Meeting,
Table Tennis World Championship, ETU Sprint
Triathlon European Championships and Grand
Départ of the Tour de France. The popular
METRO GROUP Marathon will bring thousands
to the streets, and matches of FC Fortuna
and the DEG ice hockey team will fill the city’s
stadiums.
Fantastic sporting competitions in front of
enthusiastic crowds make the perfect backdrop
for experiencing sport as well as for discussing
it in all its facets during the SPOBIS 2017.
Welcome to the Sport City of Düsseldorf!
Thomas Geisel
Lord Major Düsseldorf
+20 Countries 2000
+Participants
+100
SPOBIS
presented by
national and inter-
national companies
SPONSORS Business Summit
+1 billion
euros of investment- and
120 =
sponsorshipvolume on-site
40h Program
20 Forums
Speakers
+ 73 %
proportion of decision makers
(CEO, Management Board, Managing Director)
Presenting Partner:
Although 2017 is only just beginning,
most people’s diaries are already
chock-full of appointments. And
anything not deemed of utmost
importance can no longer be squeezed
in. Which is why I really must congratulate
the makers of the SPOBIS for well and truly
establishing their event in our industry and
essentially making it a permanent fixture in
the Outlook calendar. Two days can barely be
filled and used in a more effective, condensed
manner. We are absolutely delighted to be a
part of this super-meeting. Here’s to the future!
Peter Lauterbach
CEO Wige Media Group
NEW NEW
VIP-Pre-Opener Open presentations
On the eve SPONSORS invites selected guests Not yet a partner but want to make an impres-
to Tim Mälzer‘s new restaurant Hausmann‘s. sion at the SPOBIS nonetheless? Contact us
High class among themselves! Exclusive, only today for a presentation slot and take advan-
on invitation! tage of our new format!
NETWORKING
Get-together Speed networking
Networking on all levels: the get-together at the On your marks, get set – network! Use the networ-
SPOBIS are absolute must-attend for the sports king rounds for surprise encounters and make 15
business industry. When the forums come to an new contacts in just 30 minutes. Ask our event
end, experience small talk at its best. hostesses for the start times.
Organiser:
SPOBIS 2017 – Europe’s largest sports business
conference! Let us use this opportunity to discuss
the global developments in the sports business
industry together and to experience our new
presence!
SPORTS BUSINESS
Innovative partner forums and international speakers on the
Main Stage will ensure compelling insights into the industry.
ACADEMY
We will discuss with US American companies such as Under
Armour and DraftKings how they intend to conquer the European
market, for example. Experience the media industry in its digital
transformation. And look forward to insightful discussions with
some of the industry’s leading figures.
New conference features enable even more networking
opportunities – and ultimately business success. These include
the open presentations format and our Meeting Zones. Visit our
new networking area and allow yourself to be inspired by our new
Intelligence. Networking. Sportbusiness.
set-up. And last but not least: take advantage of our new ticketing
system and secure tickets for the standard ticket prices now!
SPOBIS
We look forward to welcoming you to the SPOBIS 2017!
SPONSORS Business Summit
Marco Klewenhagen Philipp Klotz
Executive Editor-in-Chief and Co-Publisher SPONSORS Managing Director SPONSORS
PROGRAMME
presented by
SPOBIS Download the new app now
presented by
and enjoy countless benefits
SPONSORS Business Summit
MAIN STAGE
Mon Mon
17:30 – 16:20 –
18:15 17:00
New markets, new competitions, new challenges: The changing landscape of Shifting powers:
motorsports business Who owns the football of the future?
Jean Todt | President Federation Internationale de l‘Automobile (FIA) Karl-Heinz Rummenigge | Chairman
Nico Rosberg | Formula 1 World Champion FC Bayern München
Keep Fighting Award - Award goes to paralympic-gold medal-winner Vanessa Low Hans-Joachim Watzke | Chairman Borussia
Dortmund
» The Keep Fighting Award is the first action of the Keep Fighting initiative, which was recently
launched by the Schumacher family for charitable purposes.. «
MAIN STAGE
Tue Mon Tue
15:45 – 17:00 – 15:15 –
16:15 17:30 15:45
A multi billion dollar industry: How
fantasy sports provider DraftKings
became a global player in sports
A major offensive from the States: How You’ll never drive alone: Opel’s brand business
Under Armour intends to conquer the communication with Jürgen Klopp & Co.
German sports apparel market Jason Robins | Co-Founder
Tina Müller | Chief Marketing Officer and CEO DraftKings
Chris Bate | Vice President Europe Opel Group under discussion with Carsten
Under Armour Koerl | CEO SportradarMon The game changers of the decade
10:15 –
11:45
Live broadcasts for all: The brave among us
How Wige intends to democratise sport with the DFB Discussion
Peter Lauterbach | CEO Wige Media Group
can be spotted as soon
Dr. Friedrich Curtius | Secretary General DFB as you walk into the
From 52 to one single system: FC Bayern’s new digital world Case study
SPOBIS. It reassures me
Stefan Mennerich | Director of Media, Digital and Communication, that the future belongs
FC Bayern München
to them.
Peter Lauterbach – Wige Media Group
All new? How Bild newspaper reports on the 2022 and 2050
football World Cups Case study
Julian Reichelt | Editor-in-Chief Bild.de
The Dazn view of things:
The future of sports broadcasting and rights trading Presentation, 1:1 chat
John Gleasure | CCO Dazn
Stefan Mennerich Julian Reichelt John Gleasure Friedrich Curtius
FC Bayern München Bild.de Dazn DFBMon Investors in football
10:00 –
11:30
Is there any future in the 50+1 rule? An assessment from a club perspective 1:1 chat For optimal individual
Martin Kind | President Hannover 96
under discussion with: Dr. Andreas Jens | Partner Appen Jens Legal
solutions, we need a
network of experts – the
Strategic partners in the Bundesliga? Yes, but not at any cost Presentation
Klaus Filbry | Chairman SV Werder Bremen
SPOBIS is an excellent
platform for this.
Premier League investors: Dr. Siegfried Friedrich – Baker Tilly Roelfs
A (desirable) prospect for the Bundesliga? Keynote, 1:1 chat
Dr. Siegfried Friedrich | Partner Baker Tilly Roelfs
Matthias Lehleiter | Head of Competence Centre Athletes Berenberg
The right deal: What do investors expect from Bundesliga clubs? Presentation, 1:1 chat
Thomas Rudy | Vice President Park Lane Investment Bank
Martin Kind Klaus Filbry Matthias Lehleiter Thomas Rudy
Hannover 96 SV Werder Bremen Berenberg Park Lane Investment BankMon Olympic sports
10:00 –
11:30
New cooperations and distribution opportunities: The combination of a
How Eurosport launched its Olympic era Keynote
Sascha Kojic | Vice President of Sports CEEMEA Discovery Networks
communication and
presentation platform
Athlete and media perspectives combined:
How Olympic disciplines should be portrayed in the future 1:1 chat
makes the SPOBIS a
Sven Hannawald | Olympic champion, TV expert, management consultant must-attend industry meet!
Susanne Aigner-Drews – Discovery Networks Germany
“We must get better”: How German Olympic sports should be Presentation
Thomas Konietzko | President German Canoe Association (DKV)
Olympic channel: The digital home of Olympic sports Presentation
Mark Parkman | General Manager of the Olympic Channel
Sascha Kojic Sven Hannawald Thomas Konietzko
Discovery Networks Olympic Champion German Canoe AssociationMon Ticketing
10:15 –
11:45
A pioneer in the Bundesliga: 1. FC Köln’s approach to mobile ticketing Case study As the ticketing partner
Philipp Deipenbrock | Head of Service & Sales Management 1. FC Köln
for international
Boosting the popularity of popular sports: tournaments and clubs,
How Fortuna intends to win (back) fans with advertising campaigns Case study
Robert Schäfer | Chairman of the Executive Board Fortuna Düsseldorf
the SPOBIS is absolutely
indispensable for us!
How we sold 275,000 tickets! The disruptive ticketing strategy for the 2018 Klaus Zemke – Ticketmaster
IAAF World Championships in Athletics Case study
Frank Kowalski | Managing Director, 2018 European Athletics Championships –
Berlin
Incentives for customers: Commerzbank’s fast lane concept Case study
Uwe Hellmann | Head of Brand Management Commerzbank
Philipp Deipenbrock Robert Schäfer Frank Kowalski Uwe Hellmann
1. FC Köln Fortuna Düsseldorf Leichtathletik-EM 2018 CommerzbankSpecial
Mon
MOTORSPORT
SPOBIS Download the new app now Media-partner:
presented by
and enjoy countless benefits
SPONSORS Business SummitMon Motorsport Special Part I
10:00 –
12:30
Between tradition and future: The challenges in motorsport in coming years 1:1-chat
Thomas Voss | Head of Motorsport and Classic ADAC
Challenges and visions: The future of Germany’s biggest motorsports series Presentation, 1:1-chat
Florian Zitzlsperger | Managing Director ITR
Behind the glamour: Insights into the racing business Presentation
Hermann Tilke | Managing Director and Partner Tilke
Much ventured, much gained:
The world’s leading car race on RTL and RTL Nitro 1:1 chat
Oliver Schablitzki | Managing Director RTL Nitro
Matthias Wurm | Vice President Wige Live
From Sachsenring to Qatar: The global success of MotoGP Presentation
Pau Serracanta | Managing Director Dorna Sports
Anyone can do football:
Why Interwetten is investing in motorcycle sport Presentation, 1:1 chat
Werner Becher | CEO Interwetten
Kai Ebel Hermann Tilke Oliver Schablitzki Pau Serracanta Werner Becher
Moderator Tilke RTL Nitro Dorna Sports InterwettenMon Motorsport Special Part II
13:30 –
15:00
The future of motorsports – racing, entertainment, sustainability? 1:1 chat
Claire Williams | Deputy Team Principal and Commercial Director Williams F1 Team
The automotive industry in the electric age – and what about motorsports? Presentation
Wolfgang Dürheimer | President and CEO Bugatti and Bentley
Taking a look into the future: Theses about motorsport Keynote
Dr. Simon Opel | Head of special projects motorsport Schaeffler
Game changer e-mobility? How connectivity and new technologies change
the daily routine in the streets and in motorsports Discussion
Jörg Walz | Vice President Communications & Marketing Schaeffler Automotive
Jürgen Gerdes | CEO Deutsche Post
under discussion with: Dr. Hans H. Hamer | Managing Director Auto,
Computer & Sport Axel Springer
From his first championship to world champion:
A pit stop with Schumi’s hoard 1:1 chat
Andreas Dünkel | Managing Director Motorworld Group
20 years of the DVAG and Michael Schumacher:
When sponsors become 1:1 chat
Dr. Helge Lach | Executive Board Member DVAG
Wolfgang Dürheimer Claire Williams Helge Lach Prof. Dr.-Ing. Peter Gutzmer Jürgen Gerdes
Bugatti und Bentley Williams F1 Team DVAG Schaeffler Deutsche PostIt is undoubtedly
the most interesting
event in this field in
Europe.
Hans-Joachim Watzke - Chairman of the Board
Borussia Dortmund
The are countless The latest trends!
interesting I´ve already spotted
presentations and a countless gentlemen in
great deal of valuable the foyer sporting the
impetus to be gained Guardiola look.
Oliver Kahn - former national goalkeeper
Harald Schmidt - Entertainer
A permanent
fixture in the I am impressed
annual events with everything
calendar. that´s on offer
Jens Thiemer - Vice President here
Marketing Mercedes-Benz Cars Dietmar Hopp - Co-founder SAPMon Sport as entertainment
14:30 –
16:00
Entertainment in sports: Request and Reality Keynote
Klaus Rahe | Director Creative Services PRG
Thrilling moments and a party atmosphere:
Beach volleyball as an event sport Case study
Reinhard Lischka | COO Beach Majors Company
Hybrid gimmicks: The million dollar investment in the
Drone Champions League Case study
Herbert Weirather | CEO Drone Champions League
How to create entertainment in tennis? Showcasing a classic sport Case study
Herwig Straka | Founder and CEO Emotion Management
Social media as a content wall:
How real-time entertainment is boosting sporting events’ appeal Presentation
Axel Clodi | CEO and Founder Bluforce
Klaus Rahe Reinhard Lischka Axel Clodi Herbert Weirather Herwig Straka
PRG Beach Majors Company Bluforce Drone Champions League Emotion ManagementMon Venue marketing in sport
14:30 –
16:00
Planning in progress: The event and marketing plans for the Europe’s leading sports
2017 Grand Départ in Düsseldorf Keynote, 1:1 chat
Thomas Geisel | Lord Mayor, City of Düsseldorf
business conference will
Christian Prudhomme | Director Tour de France take place in Düsseldorf
A new sponsorship deal for sales success:
for the seventh time – this
Why Ergo is advertising at the DFB Cup Case study year, with a new room
Andreas Lampersbach | Head of Communication and Brand Management Ergo
concept.
Martin Ammermann – Düsseldorf Congress Sport & Event
The dream of Olympics beside the Rhine and Ruhr:
Is North Rhine-Westphalia ready for a 2028 Summer Games bid? Discussion
Burkhard Hintzsche | City Director, City of Düsseldorf
Michael Mronz | Michael Mronz e. K.
Christina Kampmann | Minister for family, children, youth, culture
and sports of North Rhine-Westphalia
Christina Kampmann Christian Prudhomme Andreas Lampersbach Michael Mronz
North Rhine-Westphalia Tour de France Ergo Michael Mronz e. K.Mon Content strategies in sport
14:30 –
16:00
Taking a different approach:
Lessons learned from the success of ran Football Case study
Zeljko Karajica | Managing Director 7Sports, COO ProSiebenSat.1
Less second league football, more sport: Sportl’s plans for the future 1:1 chat
Olaf Schröder | Chairman of the Executive Board Sport1
Music meets Sports: Why FC St. Pauli, Manchester United and
FC Barcelona are cooperating with Deezer Presentation
Michael Krause | Chief International Officer Deezer
Wrestling, Wiese, entertainment:
How the WWE is leading the way in sponsorship on digital platforms Presentation
Stefan Kastenmüller | General Manager and Vice President WWE Europe
Jon Persch | Vice President International Partnerships and Strategy WWE
Stefan Kastenmüller Zeljko Karajica Olaf Schröder Michael Krause
WWE Europe 7Sports, ProSiebenSat.1 Sport1 DeezerMon Internationalization
14:30 –
16:00
Internationalisierung im Sport: Hype oder langfristige Dynamik am Internationalization
Beispiel des Marktes China Keynote
Peer Naubert | Vice President Product Management Lagardère Sports Germany
that is a lasting
Heidi Klocker | Managing Director two ten eight success requires a
Furthering growth: the NFL’s strategy in Germany 1:1 chat
suitable strategy and
Akash Jain | Vice President, International Commercial Development NFL reliable partners.
Philipp Hasenbein – Lagardère Sports
The NBA’s approach to building a brand globally 1:1 chat
Benjamin Morel | Managing Director EMEA NBA
Make or buy? The role of agencies in internationalization Keynote
Adrian Staiti | Executive Vice President Global Partnerships Lagardère Sports
Ideas, measures, goals: internationalization
in German-English comparison Diskussion
Christian Purslow | Managing Director Chelsea FC
Adrian Staiti | Executive Vice President Global Partnerships
Lagardère Sports
Christian Purslow Akash Jain Benjamin Morel Adrian Staiti
Chelsea FC NFL NBA Lagardère SportsFACILIATORS
Andreas Richter
Isabelle Körner
Aljoscha Höhn
Kai Ebel
SPONSORS FACILIATORS:
Marco Klewenhagen, Philipp Klotz, Holger Rehm Hagen Boßdorf Markus OthmerDownload now!
SPOBIS Download now and (iOS + Android)
presented by
enjoy countless benefits
SPONSORS Business Summit
SPOBIS-APP
+updates
+information
+networking
+contact-matching
+personalized
programSponsorship and retail Tue
10:00 –
The SPOBIS success 11:30
Online and offline retail: New opportunities for sponsorship Keynote
story: it began in 1995 Hans-Willy Brockes | CEO ESB Marketing Netzwerk
with just 100 participants
Hobby or strategic investment? Why Brose engages in sponsorship 1:1-chat
and this figure – along Michael Stoschek | Chairman Brose Group
with the number of topics
“Always on” – how Media Markt reacts to consumer
and professionalism within 2.0 with sponsoring Case study
the industry – has since Dominik Durben | Head of Sponsoring Media Markt Marketing
increased tremendously. Spar: Local brand activation with 300,000 club stickers Case study
Hans-Willy Brockes – ESB
Dr. Wolfgang Frick | Board Member for Marketing and Product Range
Management Spar-Handels AG
Fan loyalty pays off: How to link loyalty and sponsorship Case study
Marko Sedovnik | CEO Lyoness Group
Dominik Durben Marko Sedovnik Dr. Wolfgang Frick Michael Stoschek
Media Markt Marketing Lyoness Group Spar-Handels AG BroseeSport Tue
10:00 –
11:30
SPOBIS and CMS – a eSports: The billion euros thing will grow: A classification Keynote
Arnd Benninghoff | Executive Vice President Modern Times Group
partnership on an equal
footing that is both The mission of eSport (and WESA) Case study
Ken Hershman | Commissioner WESA
fun and yields genuine
success. The world’s first rights tender in eSports: What do I need to know? Presentation
Dr. Pietro Graf Fringuelli – Partner CMS Pietro Graf Fringuelli | Partner CMS and Head of CMS Media Group
Marketing eSports: A comparison of the “old” and “new” worlds Discussion
Ralf Reichert | Managing Director ESL Global
Robert Müller von Vultejus | Managing Director Lagardère Sports Germany
Alexander Jobst | Board Member for Marketing FC Schalke 04
eSports or competitive gaming? Make it into consumers’ homes
and you will reach the masses Presentation
Björn Vöcking | Marketing Director GSA Eletronic Arts
Arnd Benninghoff Ralf Reichert Robert Müller von Vultejus Alexander Jobst Björn Vöcking
Modern Times Group ESL Global Lagardère Sports Germany FC Schalke 04 Electronic ArtsSocial media trends in sports Di.
10:00 –
11:30
Driving the conversation:
How powerful sports content creates social engagement Presentation
Ken Mainardis | Vice President Global Sport and Entertainment Getty Images
Sharing experiences: Showcasing sport in Instagram Presentation
Heiko Hebig | Partnerships Manager Northern Europe Instagram
How do athletes use social media to position themselves as brands? Presentation
Georg Nolte | Manager F1 world champion Nico Rosberg
The best content for the right strategy:
How to reach your fans via social media Discussion
Karsten Bentlage | CEO Akzio
Tobias Kaufmann | Head of Media and Communication 1. FC Köln
Ken Mainardis | Vice President Global Sport and Entertainment
Getty Images
Rüdiger Müller | Head of Digital FIFA
Rüdiger Müller Tobias Kaufmann Georg Nolte Karsten Bentlage Ken Mainardis
FIFA 1. FC Köln Ruhmservice Akzio Getty ImagesLeadership in sports Tue
10:00 –
11:30
SPOAC is when theory Bundesliga rights tender: Why Harvard is interested in Sky Germany 1:1-chat
Carsten Schmidt | CEO Sky Germany
and practice are in discussion with: Prof. Dr. Sascha L. Schmidt | Academic Director SPOAC
successfully united. Entrepreneur vs. football president:
Prof. Dr. Sascha L. Schmidt – WHU
Our lessons learned from both worlds Presentation
Oke Göttlich | President FC St. Pauli
Joachim Pawlik | Vice President FC St. Pauli
Can success be planned? RB Leipzig’s system and strategy 1:1-chat
Oliver Mintzlaff | Chairman RB Leipzig
From sports economist to entrepreneur:
Lessons learned from 20 years of sports business 1:1-Talk
Thomas Krohne | CEO KW25 Beteiligungs GmbH
in discussion with: Philipp Liesenfeld | Marketing/Brand Management
1. FC Köln
Carsten Schmidt Oke Göttlich Joachim Pawlik Oliver Mintzlaff
Sky Deutschland FC St. Pauli FC St. Pauli RB LeipzigStrategies for success in digitalisation Tue
10:00 –
11:30
Digitalisation continues No cloud – no success:
Achieving the ultimate club experience with flexible IT Case study
to grow in importance in Klaus Filbry | Chairman SV Werder Bremen
sport – for the improved Benjamin Zschietzschmann | Managing Director Neusta Sport Portals
monetisation of match The person behind the data: Profiling in the sports business industry Presentation
operations, for example. Khaleeq Aziz | CEO Symanto Group
Peter Jaeger – Microsoft Oliver Poppelbaum | Division Manager Digital, Sales & CRM HSV Fußball AG
Get the right data to push players to deliver their maximum performance Presentation
Roberto Olabe | Technical Sports Director Real Sociedad
Guillermo Morales Sanchez | Chief Project Officer Microsoft Sports
Live demonstration: Holograms have become a reality Case study
Oliver Scheer | Chief Technology Advisor Microsoft Deutschland
Klaus Filbry Khaleeq Aziz Oliver Poppelbaum Oliver Scheer Roberto Olabe
SV Werder Bremen Symanto Group HSV Fußball AG Microsoft Real SociedadSport and politics Tue
10:00 –
11:30
100 “Athletes for Organ Donors”: Do good and speak about it Discussion
Franziska Liebhardt | Silver medallist 2016 Paralympic Games
Britta Heidemann | Olympic champion fencing 2008
Frank Feldmann | Executive Board Verein Sportler für Organspende (VSO) e. V.
Long-standing HBL partner: Sky’s handball plan Case study
Burkhard Weber | Head of Sports Sky Germany
Election year 2017:
What plans is the political sphere pursuing in sport? Keynote, Discussion
Prof. Dr. Martin Nolte | Head of the Institute for Sport Law German
Sport University Cologne
Michaela Engelmeier | Sport policy spokesperson SPD parliamentary
group
Eberhard Gienger | Sport policy spokesperson CDU/CSU parliamentary
group
Özcan Mutlu | Sport policy spokesperson Bündnis 90/Die Grünen
parliamentary group
Dr. Stefan Holz | Managing Director Easycredit Basketball Bundesliga
and IPD representative
Franziska Liebhardt Burkhard Weber Michaela Engelmeier Eberhard Gienger Dr. Stefan Holz
Silver medallist Sky Germany SPD parliament group CDU/CSU parliament group Basketball BundesligaOnline marketing in sport Tue
13:15 –
As an online agency 14:45
Sponsoring transforms: Opportunities and risks in digital sales Presentation
passionate about sport, Andreas Cüppers | Head of Digital Development Borussia Mönchengladbach
for us the SPOBlS is THE Johannes Feldges | Digital Sponsoring Borussia Mönchengladbach
platform for the sports From home page to news portal: FC St. Pauli’s new online presence Case study
business. Martin Drust | Head of Marketing FC St. Pauli
Sebastian Loock und Patrick Pietruck – Web-Netz
Million euros profit: Which technologies should sports rights holders
invest in today and what ROI can they expect? Presentation
Sven Schmidt | Managing Partner ICS Internet Consulting
e-commerce, SEO & Co.:
What football clubs must learn about online marketing Discussion
Philipp Westermeyer | Founder Online Marketing Rockstars
Patrick Pietruck | Managing Director Web-Netz
Andreas Cüppers Martin Drust Sven Schmidt Johannes Feldges Philipp Westermeyer
Borussia Mönchengladbach FC St. Pauli ICS Internet Consulting Borussia Mönchengladbach Online Marketing RockstarsGlobal commercial trends in sport Tue
13:15 –
14:45
At the SPOBIS, we Global Trends and what they mean for the future European sports business Presentation
Glenn Lovett | Global Managing Director Nielsen Sports
wish to share some
preliminary insight into Insights from an eSports betting pioneer Presentation
Rahul Sood | CEO & Co-Founder Unikrn
the innovative research
methods employed at When will eSports betting conquer Europe? Discussion
Christian Gruber | Managing Director Tipico Germany
Nielsen Sports. Rahul Sood | CEO & Co-Founder Unikrn
Dr. Jan Lehmann – Nielsen Sports
David Lampitt | Managing Director Group Operations Sportradar
Sports rights marketing in the digital age: The latest global trends 1:1-chat
Jochen Lösch | CEO MP & Silva
From zero to hero: How the UFC became a global
sports empire and what comes next Case study
James Elliott | Senior Vice President & General Manager Ultimate
Fighting Championship (UFC)
Adam Kelly | Senior Vice President, Head of Sales EMEA & Global
Business Development (worldwide) IMG
Jochen Lösch Christian Gruber James Elliot Rahul Sood Adam Kelly
MP & Silva Tipico UFC Unikrm IMGMarketing winter sports Tue
13:15 –
14:45
For us at AS&S – as the Snow outside, extensive coverage inside:
Winter sports as a communication platform Keynote
marketer of the leading Michael Lina | Head of Sports Marketing ARD Sales & Services
winter sports broadcasts
The Streif as a stage for sponsors:
on the ARD – the showcases for global activation in winter sports Presentation
SPOBIS is a permanent Christian Egele | Managing Director WWP
fixture. We have optimal “Home of Quattro”: Why Audi is using winter sports as a strategic
opportunities to interact advertising platform Case study
Thomas Glas | Head of Sports Marketing Audi
with our sponsors here.
Elke Schneiderbanger – AS&S
Bringing the Cup to the World Cup:
The Emmi Caffè Latte ski sport sponsorship strategy Case study
Pascal Mühlheim | Head of Sponsoring Emmi
New format for winter sports:
ARAG Big Air meets Beginner in the hockey stadium Case study
Hauke Bochem | Project Manager ARAG Air Freestyle Festival 2016/
Event Manager Allrounder Mountain Resort
Hauke Bochem Michael Lina Thomas Glas Pascal Mühlheim Christian Egele
Allrounder Mountain Resort ARD Audi Emmi WWPBundesliga Tue
13:15 –
14:45
Growth in pay TV:
How Eurosport is utilising the new Bundesliga live rights Case study
Susanne Aigner-Drews | Managing Director Discovery Communications
Germany
The Bundesliga is back – for the first time since 1992:
How RTL intends to use its new DFL rights Case study
Oliver Schablitzki | Head of Broadcasting RTL Nitro
Mobiles, games and China: The DFL’s digital diversification strategy Case study
Andreas Heyden | Managing Director DFL Digital Sports
Digital transformations and brands:
Insight into experiences at Hertha BSC Case study
Paul Keuter | Board Member Hertha BSC
Susanne Aigner-Drews
Discovery Networks Oliver Schablitzki Paul Keuter Andreas Heyden
Germany RTL Nitro Hertha BSC DFLIn the lead in sport thanks to IT Tue
13:15 –
14:45
For us, the SPOBIS How intelligent data usage in sport can help you achieve your goals Presentation
Marcel Schmitt | Organisational manager youth academy 1. FC Kaiserslautern
is one of the most
important German sports This is how we run innovation Presentation
Dr. Frank von Appen | Solution Expert, Industry Business Solutions / Media, SAP SE
conferences, offering
ideal opportunities for Higher revenue and better service
through reliable ticketing across all channels Discussion
networking. Thorsten Meier | Head of Sales/Organisation/Stadium Hannover 96
Stefan Wagner – SAP Sports & Entertainment SE
Tilmann Weigel | Managing Director QTIXX
Franz Spitzauer | Managing Director FC Ingolstadt 04
Live decision-making through innovation Case study
Michael Fichtner | Chief Information Officer FC Bayern München
The village club goes digital Case study
Michael Becker | Head of Marketing & Sales SV Sandhausen 1916
Thorsten Meier Franz Spitzauer Michael Fichtner Marcel Schmitt
Hannover 96 FC Ingolstadt FC Bayern München 1. FC KaiserslauternOpen Presentations
Share your best case studies in 25 minutes and enter into discussions with
potential business partners. You are free to decide the content and its presen-
tation for yourself. Simply select the ticket option that includes the opportunity
to hold a brief presentation in the new networking area. Please apply for a
presentation slot via the official conference programme.
Open Presentations, Monday 30.01.2017
10:00–12:00 A.M. 13:00–15:00 P.M.
Boosting reach through online marketing: The five biggest sources of potential SOCCERDAYS - Die Erlebnis Fußballmesse für Endverbraucher als neue
Felix Benckendorff | Web-Netz Begegnungsplattform für die gesamte Fußballwirtschaft
Frederik Straube | Crunchtime Events GmbH
Monitoring success in sponsoring: Return on objectives for successful sponsorship
management The ESB Marketing Network:
Andreas Knupfer | Sponsorium Know-how, contacts and communication for sports business
Patrick Seitter | ESB
Drone CL - The Motorsport of the Future
Herbert Weirather | Drone CL Lead on sport: Better leads. Faster conversion. Higher revenue.
Richard Mayr | Blue Zone AG
How can I use packing? From statistics to innovative content for digital media and
broadcasters Investors sought for professional clubs:
Stefan Reinartz | Impect GmbH How can clubs prepare for new investors?
Siegfried Friedrich | Baker Tilly Roelfs
Better team management and communication with a team app based on the mobile
event app Revolution in Sports powered by Tech-Innovations
Jürgen Mayer | Plazz AG Achim Ittner | SAP
eSport 101 Social media video campaign
Dr. Nicolas Gaede | Lagardère und Karsten Bentlage | Akzio! Florian Ambrosius | Wige
Bundesliga premiere for LED floodlights: Experiences at VfL Wolfsburg Higher, faster, further: How Reachbird Sports turns athletes into influencers
Thomas Franke | VfL Wolfsburg und Robin Johnston | Philips Lighting Philipp Martin | Dunit Reachbirds Sports
TIVELA . The lifestyle portal for pro footballers, fans and the industry
Sven Wenzel | SoccerBrands GmbH und Mike Hanke | SoccerBrands GmbHOpen Presentations
Share your best case studies in 25 minutes and enter into discussions with
potential business partners. You are free to decide the content and its presen-
tation for yourself. Simply select the ticket option that includes the opportunity
to hold a brief presentation in the new networking area. Please apply for a
presentation slot via the official conference programme.
Open Presentations, Tuesday 31.01.2017
10:00–12:00 A.M. 13:00–15:00 P.M.
Football.com: One Planet, Every Player, Everything Football SPOAC Sportsbusiness Study
Dr. Nicole Wahab | Football.com Philipp Timm and Felix Krause | SPOAC
Drone CL - The Motorsport of the Future Super sporting year 2017: How to market the city of Düsseldorf with the Tour de France,
Herbert Weirather | Drone CL table tennis championship and triathlon. And how other cities should too.
Martin Ammermann | Düsseldorf Congress Sport & Event
Sport is our Passion
Raiko Morales, Christian Morales | mfights Draft Kings Daily Manager Games -
Bringing Fans closer to the sports they love
Going OTT is not a choice anymore, it’s simply a must. Jeffrey Haas | Draft Kings
Fabio Gallo | deltatre
Innovative VIP Access Solutions and cashless pay –
The digital transformation in sport: fair and reliable processes during the stadium visit
Requirements of the marketing industry of the future Ralf Aubele | Wanzl Metallwarenfabrik
Söhnke Preus and Christian von Rumohr | Lagardère
In the fast lane with Ticketmaster:
TIVELA . The lifestyle portal for pro footballers, fans and the industry Integrated pre-orders for F&B and merchandise at sporting events
Sven Wenzel | SoccerBrands GmbH und Mike Hanke | SoccerBrands GmbH Philip Fuchslocher | Ticketmaster
Petra Streffer | Ticketmaster
TIVELA . The lifestyle portal for pro footballers, fans and the industry
Sven Wenzel | SoccerBrands GmbH und Mike Hanke | SoccerBrands GmbH
From the ocean to the audience – Volvo Ocean Race 4.0 - digital transformation in sailing
Dr. Jens Holscher | German Ocean Racing TeamA broad reach for the sports business! Developments within the industry and news from all areas of the sports business industry are increasingly relevant to public media. We are delighted to be able to consider these together with renowned media partners and to welcome colleagues from n-tv and Manager Magazin to the event as our media partners for the first time. Both are leaders in the political and business spheres, and stand for comprehensive reporting and high-quality background information. The cooperation will enable coverage of a broad range of topics, news and livestreams from the conference. As the leading provider of sports news, our long-standing partner SID will also once again cover the SPOBIS. M E D IA PA RT N E R S
Networking and partner area – reloaded Take advantage of and enjoy our new set-up at the Congress Center Düsseldorf! In the new extended conference space, both partners and event participants will benefit from additional conference areas and bar concepts in addition to new meeting zones in the foyer for confi- dential meetings. EXHIBITION PA RT N E R S
Food & Drinks Meeting Zones
Excellent services!
The newly reorganised networking area offers all conference
participants a platform for discussions and refreshments before,
during and after presentations.
New meeting zones will be available specifically for confidential
meetings. What’s more, our catering partner Stockheim will provide
Guest Point full service throughout both conference days. The new bar concept
will moreover enable conference participants to partake of a selection
of different beverages during the evening get-togethers.
Do you still have questions or require assistance? Our event
hostesses are on hand to assist and provide support as necessary
both at the Guest Point and in the foyer.
SERVICE & SUPPLIERS
SUPPLIERS: MEDIA-SUPPLIERS:Contact
Telephone: +49 40/413 30 08 40
Email: event@sponsors.de
TEAM
Editorial staff Business cooperations Organisation and
communicationTicket categories
Strictly limited! Strictly limited!
¤ 580 ¤ 990 ¤ 1.480 ¤ 2.490
Late tickets (from 9 January 2017) ¤ 705 ¤ 1.080 ¤ 1.530 ¤ 2.490
Last-minute tickets (from 23 January 2017) ¤ 790 ¤ 1.210 ¤ 1.770 ¤ 2.890
Both days –
Main Stage
Forums
Catering
Speed networking
NEW
Open presentations – –
NEW
VIP pre-opener – – –
NEW
Shuttle service – – –
Purchase Regular Tickets now:
www.spobis.de/ticketsSee you at
SPOBIS
presented by
SPONSORS Business Summit
30–31 January 2017
SPOBIS Download now and
presented by
enjoy countless benefits
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