PROSPECTUS 2018 1 - Rugby for Life
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PROSPECTUS 2018
1
THE POWER OF A SPORTS TEAM IN A COMMUNITY — IT’S ALMOST INDESCRIBABLE. 2 1
OUR CONTENTS
MISSION:
TO ENRICH THE What is Rugby for Life? 5
LIVES OF ALL Why Rugby? 9
NORTHLANDERS.
Why Northland Rugby? 11
Northland’s Problems
& Opportunities 19
How Will Rugby for Life Help
Northland Communities? 28
Healthier, More Successful
Communities 41
Our People 48
Timeline & Funding 54
2 3
WHAT IS
RUGBY FOR LIFE?
Rugby for Life is a community rugby partnership program that
leverages the power of rugby to help improve the lives of all
Northlanders and their communities.
Building on the networks, values and influence of the Northland
Rugby Union and the Northland Rugby Community, the Rugby for
Life program will provide meaningful support to local communities
at a local level in all corners of the region, to achieve positive health,
education and employment outcomes for Northland.
Focusing on the most significant social and economic issues
confronting Northland: unemployment, mental and physical
health, drug and alcohol abuse, crime and domestic violence;
programs tailored to key age groups will establish connections and
frameworks, and deliver coaching, education and mentoring, to
improve the health, wellbeing and lives of all Northlanders.
Rugby for Life aims to develop people and communities, embrace
opportunities for positive change, and nurture pride within the
people of Northland.
4 5
SPORT HAS THE POWER TO CHANGE THE WORLD. IT HAS THE POWER TO INSPIRE, IT HAS THE POWER TO UNITE PEOPLE IN A WAY THAT LITTLE ELSE DOES. IT SPEAKS TO YOUNG PEOPLE IN A LANGUAGE THEY CAN UNDERSTAND. SPORT CAN CREATE HOPE WHERE ONCE THERE WAS ONLY DESPAIR. — NELSON MANDELA 6 7
WHY RUGBY?
In Northland – as in the rest of New Zealand – rugby is our sport.
It inspires us to be all we can be. It unites us in pride, and rallies
us in defeat. It instills the kind of values we want to see in our
people and our communities: respect, kinship, teamwork, health
and well-being, pride and integrity.
Rugby connects and brings together more people – regardless
of age, gender or race – than anything else in Northland. And it
does so with positivity, and with hope. That’s why it is the ideal
conduit – to educate, inspire and develop our communities, and
the individuals who live in them, to be all they can be.
8 9
WHY
NORTHLAND
RUGBY?
COMMUNITY IS OUR HEART
For a hundred years, Northland Rugby has been at
the heart of Northland communities. And Northland
communities have been the heart of the NRU.
WE ARE ABOUT MORE
THAN JUST RUGBY.
10 11
OUR
MISSION:
GROWING
RUGBY.
DEVELOPING
PEOPLE.
INSPIRING
NORTHLAND.
URANGA WHUTU-PAORO
KIA WHAKAPAKARIHIA NGA TANGATA
HEI TU WANAWANA
12
JACK GOODHUE: NEW ALL BLACK IN 2017 13
EXTENSIVE
REACH
175,000
NORTHLAND POPULATION
In a region of 175,000 people, spread across a geographic area
of some 14,000km2, Northland Rugby is connected by 8400
players, 600 officials, and more than 2,000 volunteers who
participate in and support the game.
40,000
When we also take into account the families and close friends
of those 11,000 people, the Northland Rugby Community
network expands to tens of thousands of people – a significant
proportion of the population of Northland. And when we
consider the influence of coaches, volunteers and high
performance players, as role models, there are few people in NORTHLAND RUGBY NETWORK
the region who are untouched by Northland Rugby.
There is no other organisation that connects with so many
Northlanders, regardless of age, gender or race, and in a
positive way. The Northland Rugby Community and the NRU
are uniquely placed to build and expand on those existing
11,000
networks and connections, for the benefit of all Northlanders.
NORTHLAND RUGBY
PARTICIPANTS
14 15
EXISTING VOLUNTEER ARMY
FRAMEWORKS With a dedicated army of community volunteers delivering in excess
of 250,000 volunteer hours each and every season we have the
passion and dedication required to influence positive change.
Clubs and schools across the region already benefit from the NRU’s
community rugby programme, which aims to introduce and foster the
enjoyment of rugby, as well as promoting rugby values, while growing
TRUSTED
the sport along the way.
Our full-time team of Rugby Development Coaches covers the whole
ORGANISATION
of Northland, delivering rugby programmes annually to the region’s
54 rugby clubs and over 150 schools.
These existing frameworks, together with the connections that
exist between participants, volunteers, supporters, sponsors and With a 100 year history, and a highly regarded and skilled governance
their communities, form the basis for a scaled-up and formalised team that includes accomplished representatives from the worlds
community partnership program with the potential to drive positive of rugby, business and local government, the NRU has a strong and
change across the region. committed foundation from which to embark on the next century.
16 17NORTHLAND’S
PROBLEMS & THE
OPPORTUNITIES
THEY PRESENT.
In terms of unemployment, crime, health and
wellbeing - Northland is currently scoring worse
than the national average on nearly every economic
and social performance indicator.
NORTHLAND
ISFALLING
BEHIND
18 19THE SCALE OF
THE PROBLEM
UNEMPLOYMENT HEALTH & WELLBEING
PARTICIPATION IN LABOUR FORCE PHYSICALLY ACTIVE
43.3%
64.5% 49.5%
OVERWEIGHT OR OBESE
76.2% 73.4%
66.3%
OBESE
37.2%
EMPLOYMENT RATE
31.5%
59.2% MENTAL HEALTH — DEPRESSION
17.3%
15.6%
73.0%
TOBACCO USE — CURRENT SMOKERS
22%
16.4%
UNEMPLOYMENT RATE
DRUG USE — CANNABIS USERS
13.3%
8.4% 11%
DRUG USE — METH USERS NORTHLAND
4.2% 1.4% NEW ZEALAND
0.8%
70% 60% 50% 40% 30% 20% 10% 0% 0% 10% 20% 30% 40% 50% 60% 70%
20 21THE OPPORTUNITY
We have an opportunity to build on the good work currently
being done by the Northland Rugby Community and the NRU, to
help Northland communities do better.
Through Northland Rugby, we have the networks that can offer
pathways to work and job opportunities for Northlanders. We
have the frameworks in place to educate and mentor young
Northlanders through our school and club programmes. We
have the role models who can inspire our communities and our
people to be all they can be. And we have a committed, skilled
and experienced team of people on the ground already delivering
programmes that are helping young people to lead healthier,
more fulfilled lives, and strive to be all they can be.
22 23NORTHLAND COMMUNITY
RUGBY ‘SCORECARD’ 2017 In 2017, Community Rugby achieved or
exceeded every one of their stated objectives.
OBJECTIVE: PLAYERS PLAYERS PLAYERS
INCREASE
AGE AGE AGE FEMALE
0-12 13-21 21+
REGISTERED
PLAYERS
COACHES
STATUS
112% 102% 103% 120% 107%
ABOVE
TARGET:
5509
REGISTERED PLAYERS
1479
FEMALE RUGBY
TANIWHA RIPPA
RUGBY DELIVERED TO 40 PRIMARY
SCHOOLS
AGED 0-12 PLAYERS
24 25WITH RUGBY
THE FOR LIFE, WE AIM
OPPORTUNITY
TO BUILD ON THOSE SUCCESSES
— TO DO MORE, TO DO BETTER,
AND TO DRIVE SIGNIFICANT
POSITIVE CHANGE IN OUR REGION.
26 27HOW WILL RUGBY FOR LIFE HELP NORTHLAND COMMUNITIES? The existing ‘silo’ approach to Northland’s problems is not working. Partnerships are the key to confronting these issues effectively. Rugby for Life proposes an integrated approach to addressing the critical issues facing Northland communities. The program builds on existing Northland Rugby frameworks and networks, as well as establishing new partnerships and connections, to achieve positive health, social and economic outcomes for Northland. 28 29
RUGBY FOR LIFE MORE NORTHLANDERS
STRATEGY WORKING
PARTNERSHIPS NRU’S 6 PILLARS THE PROBLEM
Labour force participation is very low in Northland, with the proportion of
FRAMEWORKS/NETWORKS COMMUNITIES people deriving their income from benefits much higher than nationally.
Northland currently has 7,200 unemployed, and falls significantly below
the national average for employment. Work ethic, substance use and driver
licensing are the challenges most cited by employers.
Educational attainment levels are well below national levels, and youth
NEET (not in employment, education or training) is twice the national rate.
NRU
EDUCATION LO
7,200
NORTHLAND CURRENTLY HAS
CA
SS
LG
NUTRITION
INE
OV
ERN
BUS
UNEMPLOYED
PH
IC
MENT
IST
YS
TUNITIES
ICAL
HOL
COMMUNITIES
INSIRATION
CLUBS AS AT MARCH 2017, CLOSE TO
OPPOR
SCHOOLS
TECH
MINIS
AL
NT
20% 30%
NIC
L
ME
T RY
A
(3,200) OF OF
HB
TACTICA L
OF
NORTHLAND NORTHLAND
ND
ED
YOUTH AGED YOUTH AGED
UC
IO 15-24 20-24
PATHWAYS
AT
N
WERE NOT IN
P OL ICE EMPLOYMENT,
EDUCATION OR
TRAINING
30 31WHAT WE’RE
CURRENTLY DOING:
Northland Rugby is already instrumental in providing job
opportunities and employment pathways at an informal, local
level through clubs and their immediate networks, as well as
rugby pathways for players.
WHAT WE
WANT TO DO:
Through Rugby for Life, we want to scale up
and widen these efforts to provide even more
opportunities to people across Northland.
By partnering with businesses, agencies and
facilitators in the region, we aim to broaden the
network from a local to a regional level.
32 33A COACH WILL IMPACT MORE YOUNG PEOPLE IN A YEAR THAN THE AVERAGE PERSON DOES IN A LIFETIME. — BILLY GRAHAM 34 35
LEVERAGING THE RUGBY NETWORK IN WHAT THE STRUCTURE
NORTHLAND WE CAN PROVIDE: MIGHT LOOK LIKE:
EMPLOYMENT
500+
COMMUNITY BUSINESSES DELIVERY PARTNERS
PATHWAYS
JOB FOR YOUNG
PEOPLE
OPPORTUNITIES BOTH IN AND OUTSIDE OF RUGBY
T
MEN
P
LO D WASTE
, ETC) – PROVIDING EMPL
OYM
ENT
SA
AN
VE
HL ,W
RT OR
LV
DE
INCREASED O K
FACILITATION
,N Y CLUBS
RUGB
AT
IAL
CHOICE OF
EX
KE
ION
JOB
PE
DU
SOC
RIE
INTO WORK
HE
ARM
NC
(T
ERS
E, M
F
S
MINISTRY O
ER
ENT
SC
Y
EMPLOY
ORING
VOLUNTE
E.G. ESSENTIAL SERVICES
OPPORTUNITIES
HOOL
LIKE TRANSPORT
, ETC
ACROSS MULTIPLE INDUSTRIES
S
NRU/RFL provides
framework to
connect...
KS
WORK
OR
MI W
FA
LIE T
NE
MENTORING EXPERIENCE
S
LO CA
L
AND ROLE MODELS FA T)
TO ASSIST YOUNG PEOPLE OPPORTUNITIES C ILIT PO
R
FOR YOUNG ATORS (RITCHIES TRANS
INTO EMPLOYMENT
PEOPLE EM )
E TC
P LO WF
YME WE R, A
N T AG E N C I E S ( M ANPO
36 37HEALTHIER,
MORE SUCCESSFUL
COMMUNITIES
THE PROBLEM
Northland’s lower levels of physical activity, poor
nutrition, tobacco, alcohol and illicit drug use all
contribute to the region’s lower than national average
scores for both physical and mental health.
The real toll of these issues on the region’s people
is evidenced in higher incidences of chronic health
problems such as diabetes, heart failure and stroke, and
mental health issues like depression and suicide.
These issues undoubtedly also have an impact on
performance and achievement at school, and ultimately
adult life, leading to Northland’s low educational
attainment levels, high unemployment and increased
crime rate.
38 39WHAT WE’RE
CURRENTLY DOING:
Community support is currently provided by our team of Rugby
Development Coaches, who promote health, wellbeing and rugby values
54
RUGBY CLUBS
through participation in rugby at all ages.
They are already delivering over 2,000 hours of rugby programmes
annually to the region’s 54 rugby clubs and over 150 schools. Community
programmes have so far focused on delivering three of the ‘Six Pillars of
Rugby Development’ – physical, technical and tactical.
Yr3-4 Rippa Rugby
To 2,200 pupils in 100 classrooms at 45 schools
Yr5-8 Rippa, Quick Rip & Touch Rugby
to 1,600 pupils across 8 tournaments
Yr3-8 Rugby skill sessions
150
to 1,000+ pupils
SCHOOLS
40 41WHAT WE LEVERAGING AND BUILDING ON THE
EXISTING NORTHLAND RUGBY COMMUNITY
WANT TO DO: PLATFORM WE CAN PROVIDE:
Expanding our community programmes to encompass all ‘6
Pillars’ - by adding nutrition, mental and holistic programmes Participation in rugby for all ages at school, club and representative level
- will create an all encompassing programme with far-
reaching benefits. For example, the links between poor
Enjoyment and engagement
nutrition and behaviour and performance at school are well
known. This correlates directly with the same issues in sport
– if you don’t fuel your body, you can’t perform at your peak. Physical activity for all
With Rugby for Life, we have a unique opportunity to reach
a large proportion of the population, at key developmental Promotion of Northland Rugby Values
stages from primary age upwards. With the people and
platform already in place and successfully delivering
Promotion of health, nutrition and wellbeing
these programmes, our goal is to scale up and increase
participation, and partner with external organisations to
deliver their health and wellbeing messages throughout Coaching, skill development and career pathways
Northland, using rugby as the vehicle.
Mentoring and role models to inspire and support achievement
Vehicle to deliver partner messages, e.g. Northland DHB health messages
Developing great rugby players, but also great people
42 43DELIVERING THE PROGRAMME
AGE
0-12
Rugby Participation Learning Delivering Inspiration -
Development - games & ‘rugby values’ messaging role models
programmes tournaments
AGE Work experience
12-17 opportunities
with partnered
Skill & capability
development
Mentoring
employers
AGE
17+ Job
opportunities
Skill & capability
development
Mentoring
44 45OUR
BRAD TE HAARA
RUGBY MANAGER
& MITRE 10 CUP
PEOPLE
MANAGER
Born and bred in Northland, Brad lives in
Wellsford with his wife Vivian and four
children Kyra-Nova, Stella, Indie and
Wolfe. First starting in 2008 as a Rugby
Development Officer and now holding the
role of Rugby Manager.
BEN PARKES DERREN WITCOMBE
ACADEMY STRENGTH DIRECTOR OF RUGBY
& CONDITIONING & MITRE 10 CUP
COACH HEAD COACH
I started with the NRU as a Strength Head Coach and Director of Rugby.
& Conditioning Intern in July 2017 for Coaching emphasis with clubs and
the M10 season, shortly after leaving community. Ex all black, blues and
NZ was then promoted to Academy Northland player.
Strength and Conditioning coach and
returned to NZ in February 2018 to
BEN WIKI FRANCISCO
MANGONUI RUGBY DEFORMES
DEVELOPMENT COMMUNITY SET
COACH PIECE COACH
The Far North is an amazing place to I coach at schools and clubs to improve
work. Everyone shows a real passion the standard of set pieces. It’s a big
and pull together to keep the identity of region with lots of travelling.
the Far North strong.
46 47GEORGE KONIA NOAH COOPER
COMMUNITY SKILLS BAY OF ISLANDS
COACH & M10 CUP RUGBY DEVELOPMENT
ASSISTANT COACH COACH
Assistant Mitre 10 Cup coach and Noah provides support to schools
Community Skills Coach. Former through coaching and organising
Hurricanes, NZ Maori and All Black tournaments, getting kids of all ages
trialist and represented Japan. participating in rugby and learning rugby
values. He also provides a strength and
conditioning resource for the BOI area.
HARONO TE IRINGA PAUL HOPE
ASSITANT RUGBY WHANGAREI RUGBY
DEVELOPMENT DEVELOPMENT
COACH COACH
I assist Paul with primary school Whangarei Rugby Development
rippa rugby and find the children`s Coach which involves growing the
enthusiasm fantastic. I am a contracted participation levels in primary and
Black Fern and my goal is to win the secondary schools. I am a family man
World Cup. with three children.
HAYLEY-JADE ALEX PETER HUGO
TOUCH DEVELOPMENT NORTHERN WAIROA
OFFICER / RODNEY RUGBY
I have three children, live in Whangarei DEVELOPMENT
and mainly deal with schools in my role as COACH
Touch Development office. I just love the
positive impact we have on the community I have always been involved in rugby.
and the healthy choices sport gives. I have coached many Northland
teams and now developed children to
represent them!
48 49IF YOU DON’T FUEL YOUR BODY, YOU CAN’T PERFORM AT YOUR PEAK. 50 51
RFL TIMELINE & FUNDING RUGBY FOR LIFE
REQUIREMENTS COMMUNITY BENEFITS
TIMELINE DIAGRAM KEY BENEFITS FOR CLUBS AND COMMUNITIES
ACROSS NORTHLAND INCLUDE:
YEAR 0 YEAR 1 YEAR 2 YEAR 3 Extensive and improved rugby support network
CORE FOCUS: →→ Establishing & →→ Delivering, building, evolving, growing
resourcing the the programme Increased job opportunities via RFL network
programme
→→ Understand Rugby
Community needs Retention of Northland youth within region
→→ Establish delivery
partners Group buying power to reduce operational costs
KEY ACTIVITIES: →→ Fine-tune RFL →→ Provide pathways for employment
– rugby & non-rugby Nurture family participation within sport
→→ Resourcing
→→ Provide employment opportunities by
→→ Gain support partnering with business
Grow and influence the visibility of role models
→→ Develop program →→ Provide community leadership that
content aids fundraising
→→ Define messaging →→ Provide a structure for role models to Boost club engagement and player numbers
inspire Northlanders to achieve
→→ Build jobs network
→→ Deliver and evolve specific program Increase appeal for players moving to Northland
messaging, e.g. nutrition, anti drug, etc.
→→ Partner with external organisations to
overlay their messaging e.g. NDHB Have fun whilst contributing to the greater good
FUNDING 2017 expenditure on +$200k +$500k +$1M
REQUIRED: community programmes:
$540,000
HOW WILL THIS Existing funding level “100 Club” $400k $400k
FUNDING WILL Fundraising private private
BE RAISED: lunches & $100k & $600k
public public
52 53ALONE WE CAN DO SO LITTLE; TOGETHER WE CAN DO SO MUCH. — 54 HELEN KELLER 55
THANK YOU. 56 57
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