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DATO
LAWRENCE
LIM SWEE LIM
APLA, Chairman
ASIA PACIFIC LOTTERY ASSOCIATION
On behalf of the Asia Pacific Lottery Association, driver for greater success over the long run.
I would like to welcome all of you to Aotearoa
or, as it is popularly known by New Zealanders, Many key speakers have been invited to share
the “The Land of the Long White Cloud”. with us their expertise and ignite us along
the way with new ideas to bring back to our
This year’s conference is being hosted by Lotto Organisations.
New Zealand and the theme is “Creativity for
Growth”.
New Zealand is famous for its spectacularly
Much like the theme of the seminar in Chengdu beautiful landscape, including vast mountain
in April 2017, which focused on the need to chains, volcanoes, sweeping coastlines, deeply
transform or else be disrupted, this conference indented fiords and lush rainforest’s. It was this
focuses on how creativity is an essential part of stunning landscape that propelled the “Lord
any transformational growth journey. of the Rings” movies onto the world stage
and made an indelible impression on all who
Creativity goes hand in hand with innovation. watched these films.
While creativity is the ability to produce new and
unique ideas, innovation is the implementation The networking day will give you an opportunity
of that creativity - that’s the introduction of a to experience much of the beautiful landscape
new idea, solution, process, or product. of New Zealand and the renowned “Kiwi
hospitality”, as well as catching up with your
Creativity is the driving force behind innovation peers from lotteries across the Asia Pacific
and it means looking at things from a different region.
perspective, trying to think outside of the existing
rules and norms. I look forward to personally welcoming each
and every one of you to the 2017 APLA Regional
Creativity improves the process of solving Conference in Auckland, New Zealand
problems. Increased creativity leads to greater
innovation within an organisation and is a key
WAYNE
PICKUP
Chief Executive
LOTTO NEW ZEALAND
WELCOME!
A warm welcome from Lotto New Zealand Zealand is the “number 8 wire” mentality.
Number 8 wire is the fencing wire that New
On behalf of Lotto New Zealand, it is my great Zealand farmers use to make fencing for their
pleasure to welcome members of the Asia sheep paddocks and, because farmers often
Pacific Lottery Association to Auckland, New had rolls of it on hand, the wire would often
Zealand. be used inventively to solve mechanical or
structural problems.
The theme of this year’s conference is Creativity
for Growth. Now the term “number 8 wire” has expanded
beyond mechanical problems to talk about
A challenge for most businesses and their how, given the size of our domestic market
leaders is a continued drive for growth. The and geographical isolation, New Zealand has
requirement to continually deliver improved embraced creativity to compete in a global
results places a number of demands on an marketplace.
organisation and its people.
We have a number of inspiring and engaging
Unlocking the answer to where growth will come keynote speakers, who will challenge traditional
from demands a number of things, not least thinking and stretch our imaginations for
creativity. The ability for an organisation to tap new possibilities by demonstrating how
into its creative intelligence is often a defining creativity across a number of fields – including
characteristic of whether it stays nimble, ahead technology, the film industry, marketing, and
of the crowd and continues to grow. even fishing entertainment – have contributed to
terrific growth stories.
The lottery industry is no exception. Selling
hope and dreams demands that we continue I personally look forward to welcoming you
to come up with new ideas and imagine new in Auckland later this year. The conference is
possibilities. always a great chance to catch up with friends,
learn from the experience of other lotteries, and
Another name for creativity for growth in New identify opportunities to collaborate.
THEME The conference theme for Auckland will be Creativity for Growth. Given the size of our domestic market and geographical isolation, New Zealand businesses need to come up with creative ways of competing in a global marketplace. We have a number of keynote speakers for the conference who will challenge traditional thinking and stretch our imaginations for new possibilities.
KEYNOTE SPEAKERS
MARK RITSON LAUREN
MULDOWNEY
Branding Director of
Professor Volunteer and
Alumni Relations,
All Hands
Mark Ritson is Adjunct Professor of Marketing at Melbourne After seeing the devastation caused by typhoon Haiyan
Business School and a Visiting Professor at Singapore in the Philippines Lauren join All Hands Volunteers to help.
Management University. He has a PhD in Marketing from She transitioned from volunteer to Volunteer Engagement
Lancaster University and has been a faculty member at Coordinator in March of 2015 and has since moved into
some of the world’s leading business schools teaching the role of Director of Volunteer and Alumni Relations.
on the MBA programs at London Business School, MIT She has several years of experience as a face-to-face
Sloan, and the University of Minnesota. He is widely fundraising manager working on behalf of organisations
acknowledged as one of the world’s best marketing such as Save the Children, Cancer Research UK, Oxfam
instructors and has been the recipient of awards for his and Voluntary Services Overseas.
teaching at LBS, MIT, SMU and MBS.
The Volunteer and Alumni Relations department that
Mark has worked globally as a private marketing Lauren oversees is responsible for recruiting, coordinating
consultant on projects ranging from brand strategy, and engaging volunteers and alumni. A key part of this
market research, segmentation, CRM, marketing involves educating volunteers about All Hands Volunteers
communications, brand acquisition, brand valuation vision, model and funding.
and brand extension. His clients have included Baxter,
Loewe, McKinsey, PepsiCo, Subaru, Eli Lilly, Donna Karan,
Johnson & Johnson, De Beers, Sephora, Benefit, Amgen,
Ericsson, Jurlique, Cloudy Bay, Unilever, KPMG and
WD40. For thirteen years - from 2002 to 2015 - he served
as in-house professor for LVMH - the world’s largest luxury
group - working with senior executives from brands like
Louis Vuitton, Dom Perignon, Fendi, Tag Heuer, Dior and
Hennessy.
He has written a weekly column on branding for Marketing
Week for over a decade. On 3 occasions he has been
judged the Business Columnist of the Year at the PPA Press
Awards, the highest award for magazine journalism in the
UK. He is also a columnist for The Australian newspaper.
His more scholarly publications include articles published
in Sloan Management Review, Harvard Business Review,
the Journal of Advertising, and the Journal of Consumer
Research. He was the recipient of the Ferber Award in
2000, one of the most prestigious prizes in Marketing, for
his doctoral thesis. In 2001. His co-authored research on
pricing was cited by George Akerlof during his Nobel
Prize acceptance speech.
He is a Tasmanian by marriage and lives somewhere
between there and the “mainland”.
KEYNOTE SPEAKERS
ANDERS ANNA
SÖRMAN- CURZON
NILSSON
Futurist, Speaker, Chief Partner
Author Officer, Xero
ANDERS SÖRMAN-NILSSON (LLB / EMBA) is a global Leading the Partner teams globally, Anna spearheads
futurist and innovation strategist who helps leaders product management, development, design, and
decode trends, decipher what’s next and turn provocative marketing to bring more exciting Xero features to
questions into proactive strategies. With an average partners and customers. Anna also heads our global
of 240 international travel days a year, Anders’ view is teams working on Xero HQ and Ecosystem, including the
that the future and the now are converging in a city or Xero App Marketplace, where 500+ apps live to better
start-up near you, giving the curious, the creative and the serve small businesses.
courageous a competitive and sustainable edge. At the
same time, that same future contains fearsome forecasts Before starting with Xero as Managing Director for New
for futurephobes. Zealand, Anna led Internet Banking at ASB and Digital
First at Spark, and brings a deep experience of online
This Swedish-Australian futurist has shared stage with financial services and operations to Xero.
Hillary Clinton, Nobel Laureates, and European and
Australian heads of state. He is an active member of
TEDGlobal, has keynoted at TEDx in the United States and
Australia, was nominated to the World Economic Forum’s
Young Global Leaders in 2015, and was the keynote
speaker at the G20’s Y20 Summit in Australia.
His thought leadership has been featured in
international media like Monocle, Business Insider, Sky
News Business, Financial Review, CIO Magazine and
Boss. He is the author of the books Digilogue: how to win
the digital minds and analogue hearts of tomorrow’s
customers and Thinque Funky: Upgrade Your Thinking,
and his upcoming book Seamless: the futurephile’s guide
to leading digital adaptation and human transformation
is due for release by Wiley in October 2016.
His presentations are meticulously researched, highly
energetic and always fascinating with content tailored
to the audience, which is why clients like Apple, Cisco,
Mercedes Benz, Hilton, SAP, Gartner and Macquarie Bank
have turned to Anders over the years to help them turn
research into foresight and business impact.
KEYNOTE SPEAKERS
DAVE GIBSON MATT
WATSON
CEO, New Zealand The Fishing Guy
Film Commission
Since 2014 the CEO of the New Zealand Film Commission, On any given weekend a skinny kid with shaggy blonde
Dave has produced feature films and television hair could be seen dragging his dingy laden with fish and
programmes that have sold in more than eighty countries fishing gear up the steep hill at Weymouth boat ramp.
worldwide. He has also co-produced major television Who would of picked that this kid would one day leap
drama series and feature films with partners based in out of a helicopter to wrestle a marlin, and step out onto
Canada, Britain, Australia, Germany and Sweden. the world stage, featuring on shows like The Late Show
with David Letterman, The Today Show, 60 Minutes, BBC
He has served on the board of the New Zealand Drama World to name a few.
School and was the inaugural Chair of the New Zealand
Independent Producers and Directors Guild and then in Known by several aliases including ‘The Extreme
1997/1998 was the President of SPADA. Fisherman’, ‘The Fishing Guy’, ‘The ITM Fella’ and “that
mad bastard!” Matt Watson is a passionate fisherman,
Dave was SPADA Industry Champion in 2005 and is also father and a proud Kiwi. He’s best known for revolutionizing
an Officer of the New Zealand Order of Merit (ONZM) fishing television here and around the world as well
in recognition of his services to the film and television as being highly recognized for his commitment to
industries. conservation and charity work.
PETER
BATCHELER
It was HIS company that built “the boat” that saw NZ win
the Americas Cup.
Peter joined Southern Spars as General Manager in
January 2016, coming from an IT start-up company,
Southern Spars EROAD, and taking them to being publicly listed in 2014.
Before this, Peter has had a diverse background - having
worked in the heavy transport industry as well as being
chairman of exporting and manufacturing businesses. He
has had saltwater in his veins since he was a child and he
began his working life with the Royal New Zealand Navy
where he was a seaman officer for eight years.
GOLD SPEAKERS
JENNIFER KATRINA
WESTBURY BONNET
Executive Vice Regional Director
President, Sales of Sales,
& Customer Scientific Games
Development,
Pollard Banknote
Jennifer Westbury provides leadership and strategic Katrina Bonnet serves as Regional Director of Sales for
direction to Pollard Banknote staff that work with lottery Scientific Games, based in the Sydney, Australia office. She
clients worldwide. has been with Scientific Games for more than 11 years and
is responsible for the business unit and clients in Australasia.
Jennifer has a passion for developing innovative solutions
and strategies—including advocating for an omni-channel Katrina has been instrumental in driving growth strategies
presence—that increase sales, broaden playership and in a number of diverse and challenging markets.
increase player engagement. With over two decades Her experience serves as a valuable resource when
of lottery experience, her membership in the Lottery collaborating with clients and meeting objectives not only
Industry Hall of Fame reflects the industry’s recognition of with the instant product platform, providing innovative and
her ability to adapt to shifts in the marketplace. appealing solutions, but also to ensure growth across all
platforms for lotteries.
Jennifer holds a Bachelor of Arts degree and a Master
of Business Administration degree from Rice University in Katrina holds a bachelor’s degree in International Business
Houston, Texas and she also studied at Oxford University and an MBA from the Sydney Graduate School of
in England. She is proud of her Kiwi dual citizenship, and Management.
always happy to be back in New Zealand.
GOLD SPEAKERS
MARIOS ASHLEE
MITROMARAS RICHARDS
VP Emerging
Markets, Marketing Manager,
INTRALOT Group International Game
Technology (IGT)
As Vice President for Business Development Emerging Ashlee Richards is an Interactive Marketing Manager with
Markets, Marios is leading INTRALOT’s commercial and International Game Technology (IGT). With a background
business development activities in the exciting markets of in eCommerce and interactive marketing that spans over
Asia, Oceania, and Latin America, where challenging and 12 years, Ashlee focuses on providing the ultimate online
attractive opportunities arise from National Sports Welfare play experience for lottery customers. Before joining IGT,
Lotteries, and from large scale gaming operations. she worked with CafePress Inc. for three years where
she focused on new product development and growing
His experience has contributed significantly to the online product offerings for licensed partners. Ashlee
expansion of INTRALOT in Asia, where the company is graduated from the University of Louisville in the U.S., and
running various projects and having presence since 2005 is a veteran of the U.S. Air Force
in the Philippines, Malaysia, Taiwan, South Korea, and in
the People’s Republic of China. In Latin and Central
America, the company has a strong presence in Peru,
Argentina, Brazil, and Jamaica, while in Oceania there
are existing operations and projects in Australia and New
Zealand.
Prior to joining INTRALOT, Marios held senior
management positions in wire, consumer electronics,
logistics & transportation, defense and aviation industries,
and during his 27 years of professional life, has achieved
series of business projects over EMEA, Asian and Latin
American countries.
Marios holds a P-MBA from ALBA and a Bachelor’s
Degree in Management & Organizational Behavior from
ACG (American College of Greece). Marios is married,
a father of three and has served his military duty in the
Special Forces of the Hellenic Army.
SILVER SPEAKERS GUILLAUME MOTI MUTAL PROUX Managing Director, Scala Japan Senior Executive Vice Vice-President President of Sales APAC, Scala and Business Inc a division of Development, STRATACHE NeoGames Guillaume Proux is an experienced executive manager, Moti joined NeoGames eight years ago and leads global engineer and entrepreneur, located in Tokyo but can business development and customer relations. often be seen in various cities around Asia and the Pacific region meeting with partners and customers. The Moti has been central to achieving the successful click and beeps of computers were too difficult stimulii relationships NeoGames has with its lottery customers to ignore and it started an exciting digital journey over worldwide and to the growth they experience with their many late nights. iLottery services. After graduating with a MSc. Telecommunications Prior to joining NeoGames, Moti served in key marketing Technology from Aston University (UK) and Telecom and management positions in the telecom and Internet Bretagne Diplome d’Ingenieur (France), the excitement industries for more than 12 years for companies such as of the startup world defined his taste for entrepreneurship Ericsson and Smile Media. and after building kernels and routing routers, it was time to sail out to the country of the rising sun! More kernel were built (this time for the early smartphones) but with one fateful encounter he embarked on his Digital Signage adventure by setting up and driving the first Asia subsidiary of Scala to outstanding commercial success. Guillaume is driven by his passion of innovation and enjoys boldly taking the first steps in new projects and ventures with a make-do attitude!
SEMINAR SPEAKERS
CHRIS EMILIA
LYMAN MAZUR
Chief Operating General Manager
Officer, Lotto Corporate
New Zealand Communications and
Social Responsibility,
Lotto New Zealand
Chris Lyman is Chief Operating Officer at Lotto New In her role at Lotto New Zealand, Emilia is responsible
Zealand. Originally from the United Kingdom, Chris for managing the lottery’s relationship with key
moved to New Zealand in 2002 and joined Lotto NZ in government stakeholders, ensuring the lottery meets its
2005 as General Manager Retail Sales. Over the course of statutory requirements, and general media and issues
the past 11 years, Chris has lead Lotto NZ’s retail expansion management. Emilia helps Lotto New Zealand deliver
program, growing the network from 750 stores in 2005 to its responsible gaming programme, which is certified
more than 1,400 in 2016 – making Lotto NZ the largest retail to Level 4 under the World Lottery Association’s (WLA)
network in New Zealand. As part of his role, Chris is not Responsible Gaming Framework and was awarded
only focused on ensuring the strength of Lotto NZ’s retail the grand prize in the WLA’s 2016 biennial Responsible
network, but also leads Lotto NZ’s product development Gaming Awards for the Best Overall Responsible Gaming
and instant ticket innovation, and is instrumental in Lotto Programme.
NZ’s ongoing commitment to responsible play through its
world class responsible gaming programme. Lotto New Zealand exists to raise money for New
Zealand communities and Emilia oversees the team
responsible for raising awareness and visibility of the role
Lotto funding plays in local communities. The Corporate
Communications team is also responsible for winner
welfare, ensuring winners have the best possible winning
experience, and promoting winning across all games to
generate publicity for the lottery and its games.
BEN CONEY
Ben Coney is Chief Innovation and Technology Officer.
Ben joined Lotto NZ’s IT department in 2005, having
spent the previous four years in London. Ben worked for
Sony Music Europe for three of those years where he had
direct exposure to the development of online distribution
Chief Innovation models. Ben has been a key contributor to the growth of
and Technology our online sales channel and has been at the core of its
Officer, Lotto evolution since its inception in 2008. Ben is a graduate of
the University of Otago
New ZealandSEMINAR SPEAKERS
MARILYN KAMLESH
LING VIJAY
Chief Customer Group CEO, Sugal
and Channels & Damani Group
Officer, Singapore
Pools (Private)
Limited
Marilyn is the Chief Customer and Channels Officer Mr. Vijay is responsible for overseeing he strategic
of Singapore Pools (Private) Limited. She leads and initiatives and directions for the entire group involving
oversees the organisation’s customer engagement and technology, operations, marketing and SBUs for
communication, customer services and its retail network government authorized Gaming operations in India and
and remote betting channels. Prior to her current position, emerging markets across the globe.
Marilyn also spent 8 years leading and overseeing the
marketing and sales of its sports betting and lottery Mr. Vijay has extensive international experience in
products for the organization as its Chief Marketing global business expansion. He has worked in emerging
Officer and Chief Customer & Lottery Officer. economies with particular emphasis on Africa, Latin
America, Asia Pacific and over last several years, he has
Marilyn joined Singapore Pools in 1986. She played a been leading Sugal & Damani Group’s efforts to expand
key role in IT-enabling the organisation’s retail sales and its business to become a well-known global solutions
business processes and was its Chief Information Officer provider.”
for 17 years.
GUY COUSINS
Guy Cousins joined Lotto NZ in 2014 as its Chief Marketing
Officer. Prior to joining Lotto NZ, Guy was based in the
London working as Global Head of Strategy for PHD
Media. Guy’s previous roles including Managing Partner
for Naked Communications and before that he was Head
Chief Marketing of Strategy for PHD Media NZ.
Officer, Lotto New
ZealandSEMINAR SPEAKERS
KIRSTEN READ ANDREW
SHEPHERD
Brand Portfolio Head of Demand
Manager, Tatts Generation, Tatts
Lotteries business Lotteries business
Kirsten Read joined the Tatts Lotteries business in 2013 as Andrew Shepherd is currently the Head of Demand
a Senior Brand Manager heading up the Daily Games Generation for the Tatts Lotteries business. Over the last 25
portfolio. After the successful expansion of Daily Games, years, Andrew has worked across a number of industries
and the launch of several new integrated campaigns, in various marketing roles including the automotive, dairy,
Kirsten took on a new challenge earlier this year as Brand beverage and lottery industries.
Portfolio Manager (Lotto). The Lotto Portfolio includes key Since returning to the lottery Industry just over 20 months
brands including the Australian flagship brand Saturday ago, Andrew has been closely involved with a number of
Lotto and Monday & Wednesday Lotto. key initiatives to engage younger player audiences with
Kirsten has applied her knowledge of customer led Lotteries. These include the launch of the Lott channel
marketing to harness the Lotto brand positioning and master brand, the Lott app, Picturepick, the new concept
make continual improvements to the brand experience. store, click ’n’ collect terminals and many new campaigns.
Kirsten has a passion for the seamless integration of Andrew is passionate about how the lottery industry
online and offline communications, and is focussed on can re-invent itself in the face of disruptors to ensure it
enhancing the customer experience for brands regardless continues to deliver on its unique offering of winning
of channel. players and winning communities.
Kirsten is excited about the future of the Lotto brands Andrew lives in Brisbane, Australia with his wife Yvonne
as they develop to attract new audiences through new and their two children Laura and Heath. He loves kite-
product offerings within new channels. surfing, tennis, AFL, snow-boarding and swimming.
JUSTIN
POWELL
Having graduated from the University of Otago, Justin
has spent the past 11 years working in various Marketing
roles at Lotto New Zealand.
Head of Product In his role as The Head or Product and Channel Innovation
and Channel at Lotto New Zealand Justin is responsible for overseeing
the evolution and innovation of Lotto NZ’s games.
Innovation,
Through game design, consumer focus and long-
Lotto NZ term game evolution planning Justin has been a key
contributor to Lotto New Zealand’s product roadmap and
innovation.
In recent times a key focus has been the introduction of
digital instant games to the online sales platform MyLotto.SEMINAR SPEAKERS
DAMON COLIN LAU
STAPLETON
Executive
Chief Creative Manager, Business
Officer, DDB Development
New Zealand (Overseas),
The Hong Kong
Jockey Club
Damon is Chief Creative Officer of DDB New Zealand. Mr Lau has over 20 years of professional experience
He was formerly Executive Creative Director of Saatchi in the areas of finance and accounting, compliance,
& Saatchi Australia and TBWA Hunt Lascaris, which was business development consultancy and management
voted South African agency of the decade in 2010. He with leading multinationals.
has worked on global brands such as BMW, Toyota,
Nissan, Heineken, Visa, Cadbury and the World Cup 2010 Mr Lau is the Executive Manager of the Hong Kong Jockey
campaign for Adidas. Club, responsible for spearheading major cross border
collaboration in China specializing in risk management
Damon has collected awards at some of the most consultancy and product planning advisory services. He
prestigious international advertising festival shows, also oversaw the Finance and Compliance function for
receiving 37 D&AD Pencils – including 4 yellow and the Hong Kong Jockey Club’s fixed odds business from 2007
first and only Black D&AD Pencil ever won in Africa. He to 2012.
has also judged D&AD twice. He’s won 50 Cannes Lions,
including the Grand Prix and eight Gold Lions including Prior to joining the Hong Kong Jockey Club, Mr Lau held
a Titanium and Innovation Lion, two Grand Clio, 9 One various roles responsible for internal audit and regional
Show Gold Pencils, and the first ever ADC Black Cube finance function in the Asia pacific region and United
ever awarded. Kingdom with Inchcape PLC London and its subsidiary
Crown Motors Ltd in Hong Kong. The last position he held
He is most known for his “Trillion Dollar” bill campaign for was the Financial Controller for Jaguar and Mazda HK.
The Zimbabwean and Penny the Pirate for OPSM which
have won over 200 international awards between them. Mr Lau is a fellow member of the Association of Chartered
Penny the Pirate was judged to be the most effective Certified Accountants (ACCA) and a member of the Hong
campaign in the world by the WARC 100 last year. The Kong Institute of Certified Public Accountants (HKICPA).
Zimbabwean is in the permanent collection of the British He holds a master degree in Business Administration from
Museum. the University of Hong Kong.
He has been recognised as one of the top 10 Executive
Creative Directors in the world by both Creativity Magazine
and the Big Won Report. In 2011, Finance Week awarded
him Achiever of Year in South Africa. He’s had a variety
of short stories published as well as articles for various
magazines and writes a blog called damonsbrain.com. It
is stuff he thinks about instead of world domination.
Damon also went to sixteen schools as a child and was
only expelled twice. He received no reward for this
achievement. This still bugs him.SEMINAR SPEAKERS
ABHISHEK GEOFF
KUMBHAT HACKNEY
Head of
Technology and Game
Innovation, Sugal Administration
& Damani Group Manager, The Lott
Mr. Kumbhat, a technology enthusiast and researcher, Geoff has wide-ranging experience in lottery operational
has been instrumental in product conceptualization, support roles, having held positions with Golden Casket and
solution designing and software architecture for Lottery the Lott.
and Gaming industry; over more than 14 years. He
has led the design and delivery teams responsible for Geoff joined Golden Casket in 2001 and has worked in a
technology solutions for Sugal & Damani Group as well as diverse portfolio of roles within the organisation, from his
numerous National & State Lotteries, Private Lotteries and beginnings in warehousing, customer contact centre and
Gaming operators across the globe including countries outlet support specialist roles, to technical helpdesk support
such as India, Ghana, Nigeria, Zambia, Kenya, Tanzania, and roles within lotteries technology supporting computer
Zimbabwe, UK, other parts of Asia. operations.
Having a diversified academics, he holds a Bachelors & When Golden Casket was acquired by the Tatts Group in 2007
Masters in Engineering along with Law and Management and continued its expansion within Australian jurisdictions,
Graduation. A number of research papers and patents Geoff gained his role as Game Administration Manager
are accredited to his name. His interest lies in product & and undertook the task of consolidating the draw conduct
business model innovation and technology start-ups.“ and administration functions of the Southern Australian
states. In this role he has responsibility for the draw conduct,
administration and Instant Scratch-its game management
functions of the lotteries business. Much of Geoff’s time
in his current role has been spent engaging in regulatory
consultation and administering the compliance obligations
associated with his work. Most recently, Geoff has been
PERAMBALAM working closely with regulatory bodies to support projects
advancing The Lott’s lottery draw technology.
SIVALINGAM
Mr. Perambalam Sivalingam is the Regional Manager of
the gaming subsidiary of Magnum Corporation Sdn Bhd,
the pioneer gaming company in Malaysia in operations
since 1969.
Regional Manager, He holds a Postgraduate Diploma in Business
Administration from the University of Central Lancashire,
Magnum
United Kingdom. He has been in the gaming industry
Corporation Sdn for the past 38 years with experience in Internal Audit,
Bhd Retail Management, Marketing, Branch Operations and
Draw Operations. His present scope of work is to oversee
the gaming operations of a Regional Office that covers 3
states in Malaysia.SEMINAR SPEAKERS
CHRISTOPHE CALLUM
SPENCER MULVIHILL
Head of
Head of Digital, Commercial,
PHD New Zealand Tatts Group
Christophe has 18 years media experience, and has been Callum joined the industry in 2006 with SA Lotteries
working in specialist digital roles since 2007. This experience after roles in corporate finance with Westpac Banking
has allowed him to work across a number of different Corporation and finance and marketing and sales with
categories (Insurance, FMCG, Telecom, Entertainment and Ford Australia.
Retail) and a number of different markets (NZ, UK and
France). Over 7 years at SA Lotteries, whilst GM – Marketing & Sales,
Callum oversaw business growth of 30% and lead various
Christophe has worked with PHD since 2009, and has a real business transformation projects including replacing
enthusiasm for digital and the measurable contribution it the online lotteries system and the development and
can bring to clients businesses. His role as Head of Digital implementation of a distribution strategy that grew the
requires him to oversee the digital planning, buying and retail footprint by 40% whilst introducing internet selling.
implementation across PHD New Zealand’s clients.
After having a leadership role in the sub-licencing process
Prior to working at PHD, Christophe worked as a Media of SA Lotteries’ operations to Tatts Group in 2012, Callum
Manager at Phonevalley (Publicis Groupe’s mobile marketing joined Tatts Lotteries as Head of Commercial which has
division based in Paris) and led the mobile media planning seen him lead major initiatives such as the Set for Life
and buying for Telefonica O2 across the UK, Spain and new game development and launch and the successful
Germany. retention of the 10 year Victorian lottery licence from 1 July
2018.
ALEX TANG
Alex joined HKJC since 2013, responsible for creating
the digital experience on different digital products
ranging from wagering related application to mobile
TV application. His main experience is using customer-
centric approach to drive business idea and improve
Customer Digital customer satisfaction.
Experience
Development Prior to joining HKJC, Alex has worked in mobile
Manager, The Hong application industry for over 15 years. He developed
Kong Jockey Club many pioneer solution like NFC mobile payment and
Online-to-Offline (O2O) solutions.
Alex holds a Masters Degree in business information
systems from City University of Hong Kong.BUSINESS PROGRAMME
DAY ONE - MONDAY 30 OCTOBER 2017
Time Description Speaker Venue
Gulf Harbour
06:00 – 13:30 Golf (Optional)
gulfharbourcountryclub.co.nz
Pullman Auckland,
18:00 – 22:00 Welcome dinner Host, Wayne Pickup, Lotto NZ
Princes Ballroom C
DAY TWO – TUESDAY 31 OCTOBER 2017
Time Description Speaker Venue
09:00 – 09:15 APLA Chairman, Dato
Welcome address
(15 min) Lawrence Lim Swee Lim
Anna Curzon, Xero
“Catch us if you can - The rise
09:15 - 10:00 and rise of small businesses,
Keynote Speaker 1
(45 min) unleashing the power of
technology to strengthen global
economies”
10:00 – 10:30
Coffee Break
(30 min)
Mark Ritson,
Branding Professor
10:30 – 11:40 “Winning Big with Lottery
Keynote Speaker 2
(70 min) Marketing” Creativity in marketing
to strengthen brand value and
deliver results.
Pullman Auckland,
Christophe Spencer, PHD NZ Princes Ballroom C
11:45 – 12:30 Business programme: As data and technology progress,
(45 min) Creativity in Digital how has creativity been left
behind?
12:30 – 13:45
Lunch Break
(45 mins)
13:45 – 14:30 Business programme: Damon Stapleton,
(45 min) Creativity in advertising DDB New Zealand
14:30 – 15:15 Creativity in action: - Guy Cousins, Lotto NZ
(45 min) Marketing communications - Andrew Shepherd, Tatts Group
15:15 - 15:45
Coffee Break
(30 min)
- Jennifer Westbury, Pollard
15:45 – 16:45 Sponsors session / Banknote
(60 min) Creativity in game design - Ashlee Richards, IGT
- Moti Malul, Neogames
17:00 Closing
Free and EasyBUSINESS PROGRAMME
DAY THREE - WEDNESDAY 1 NOVEMBER 2017
Time Description Speaker Venue
Lauren Muldowney, All Hands
“Volunteer Power” How a volunteer-
powered disaster relief organisation
has grown to establish an international
09:00 – 10:00 presence to provide relief and support
Keynote Speaker 3
(60 min) to over half a million people worldwide.
Nimble and creative problem solving,
adaptability and ingenuity enable them
to address the unique challenges that
every disaster presents.
10:00 – 10:30
Coffee Break
(30 min)
Anders Sörman-Nilsson, Futurist/
10:30 – 11:30 Innovation Strategist
Keynote Speaker 4
(60 min) Waves of change: 3 disruptions that will
upend your existence
- Kirsten Read, Tatts Group
- Perambalan Sivalingam, Magnum
Corporation Sdn Bhd
- Justin Powell, Lotto New Zealand
11:40 – 12:30
The Dragons Den - Abhishek Kumbhat, Sugal & Damani
(50 min)
Group
Moderator:
Pullman Auckland,
Wayne Pickup, Lotto NZ
Princes Ballroom C
12:30 – 13:30
Lunch
(60 mins)
Peter Batcheler, Southern Spars
“Thinking outside the box” Creativity,
ingenuity, thinking outside the box,
13:30 – 14:15 adopting proven technology in new
Keynote 5
(45 min) circumstances, and questioning the status
quo have all been critical components for
international success and some ground-
breaking engineering feats.
14:15 – 15:00 Creativity in action: - Ben Coney, Lotto NZ
(45 min) Digital innovation - Alex Tang, Hong Kong Jockey Club
15:00 – 15:30
Coffee Break
(30 min)
- Katrina Bonnet, Scientific Games
15:30 – 16:15 Sponsors session:
- Marios Mitromaras, Intralot
(45 mins) The Lottery in 2030
- Guillaume Proux, Scala Inc
APLA's Good Practice Case Study
16:15 – 16:45 Geoff Hackney, Game Administration
initiative: Draw Consolidation
(30 min) Manager
Good Practice Case Study
17:00 Closing
Free and EasyBUSINESS PROGRAMME
DAY FOUR - THURSDAY 2 NOVEMBER 2017
Time Description Speaker Venue
Matt Watson, Tightlines Media
“Kiwi ‘’number 8 wire” Having
an idea or dream and making
09:00 -10:00
Keynote Speaker 6 it work with the resources and
(60 min)
knowledge you have, rather than
being constrained by what you
don’t have.
10:00 – 10:30 Coffee Break
10:30 – 11:15 Dave Gibson, NZ Film Commission
Keynote Speaker 7
(45 mins) “Success in a Creative Industry”
Affirmative
• Chris Lyman, Lotto NZ
• Colin Lau, Hong Kong Jockey
Club
Pullman Auckland,
Debate
11:15– 12:00 Princes Ballroom C
Lotteries must reinvent Negative
(45 min)
themselves in order to survive. • Marilyn Ling, Singapore Pools
• Callum Mulvihill, Tatts Group
Moderator:
Emilia Mazur, Lotto New Zealand
12:00 – 12:15 Kamlesh Vijay, Sugal & Damani,
2018 APLA / WLA Seminar
(15 min) Group India
12:15 – 12:30 Closing
12:30 – 13:30
Lunch
(60 mins)
14:30 – 17:30
AGM
(60 min)
18:00 Bus departs Pullman
18:30 -22:30 Closing Dinner Maritime Museum Auckland
DAY FIVE – FRIDAY 3 NOVEMBER 2017
Time Description Venue
07:00 – 15:30 Networking Day West Auckland Coast TourOPENING DINNER Venue: Princes Ballrom Room C, Pullman Auckland - Starting at 6pm CLOSING DINNER Venue: Maritime Museum Transport: By bus departing the Pullman Auckland at 6pm
SEMINAR REGISTRATION The registration fees for a full delegate to APLA Regional Conference is as follows: REGISTRATION CATEGORY FEES – US Dollars APLA / WLA Member US $1000 APLA /WLA Associate Members US $1200 NON- members US $1350 Full delegate registration includes one admission to the following: • Opening dinner and entertainment • Business program, workshops and catering • Closing dinner and entertainment including transfers • Networking event – half day tour including lunch Accompanying Persons The registration fee for the Accompanying Person is US$300. An accompanying person must be associate with a Full Conference Delegate registration. Accompanying Persons registrations includes the following: • Opening dinner and entertainment • Closing dinner and entertainment including transfers • Networking event – half day tour including lunch Golf The registration fee for OPTIONAL social golf game at Gulf Harbour Golf on Monday 30 October is US$150 and includes: • Return private coach transfers from Pullman Auckland • Greens fees • Use of golf cart • Breakfast and Lunch * Clubs additional Click HERE to register today
CONFERENCE VENUE PULLMAN AUCKLAND Pullman Auckland, one of Auckland’s largest 5 star hotels, is conveniently located in the heart of the city with stunning views of Auckland harbour and surrounding parks. It provides easy access to Auckland’s numerous attractions and top restaurants, including the beautiful Albert Park and vibrant, cosmopolitan Viaduct and Britomart area. Pullman Auckland makes traveling enjoyable with their award winning luxury health club and spa. With a day spa, sauna, steam room, spa pool, 25 metre heated indoor swimming pool and fitness centre - Spa at the Pullman provides travelers with a modern interpretation of leisure. Access to public transport (Rail, Bus and Ferry) is only a 10 minute walk away: Britomart Transport Hub provides links to outer Auckland for those who wish to explore the suburbs and experience the areas where the locals dine and play. Auckland Ferry Terminal connects you to charming Waiheke Island which is a wine lovers haven and a must see on any New Zealand itinerary (Perfect for those limited on time but wanting to escape the city).
ACCOMMODATION
ACCOMMODATION ROOMS
Business and pleasure are intertwined at the Pullman. 340 stylish hotel rooms and self-contained apartments
complete with kitchen facilities and balconies make the journey a relaxing one.
THESE RATES ARE ONLY AVAILABLE UNTIL 15 SEPTEMBER SO PLEASE BOOK ACCOMMODATION AS SOON AS POSSIBLE!
Superior King Room - $205 NZ dollars a night Executive Suite King - $270 NZ dollars a night
Superior Residence - $255 NZ dollars a night One bedroom residence - $330 NZ dollars a night
Use this link to book your rooms direct - please book as soon as possible as rooms are limited at these prices.SOCIAL PROGRAMME HIGHLIGHTS OPTIONAL GOLF TOUR – US $150 Gulf Harbour Country Club is a destination course and rates top 5 in the country. Gulf Harbour has a wide range of facilities. Date and time: Monday 30 October Bus will depart Pullman Auckland at 6:45AM Tee off at 08:00am. Bus will return at 1pm Price and inclusions: Price includes green fees, cart and breakfast, lunch at the clubhouse following the game and return transport. Hire of clubs/shoes is additional. Please book via APLA2017@lottonz.co.nz NETWORKING DAY WEST AUCKLAND COAST TOUR This is an authentic New Zealand experience and an Auckland must do. Come and discover the beauty of Auckland’s Wild West Coast, where the native rainforest plunges down the hills to meet the sea on epic black sand beaches. You’ll do the amazing Kitekite Falls Walk. This is all in the largest Auckland Regional Parks, Waitakere Ranges an area that allows you to escape from the crowds and truly relax. Finish off with a delicious lunch at a west Auckland vineyard
VISA INFORMATION
Requirements for International Visitors entering New Zealand
All overseas visitors are required to have a valid passport and, with the exception of delegates from visa-free
countries (please see below), are required to have the appropriate visa. For information on obtaining a visa,
including necessary funds and health requirements, please visit: www.immigration.govt.nz
We suggest that you allow for a minimum of two months to have your visa processed by Immigration New
Zealand or the applicable New Zealand embassy or consulate in your country of residence.
PLEASE SUBMIT VISA APPLICATION BY 30 AUGUST 2017
People from some countries do not need a visitor visa to enter New Zealand.
However, they are still required to provide:
o travel tickets or evidence of onward travel arrangements, and
o evidence of funds for maintenance
VISA WAIVER COUNTRIES
Andorra Argentina Austria Bahrain Belgium
Brazil Brunei Bulgaria Canada Chile
Croatia Chile Croatia Cyprus Czech Republic
Estonia (citizens
Denmark Finland France Germany
only)
Hong Kong
(residents with
Greece HKSAR or British Hungary Iceland Israel
National (Overseas)
passports only)
Latvia (citizens
Italy Japan Korea (South) Kuwait
only)
Macau (Macau
Special
Lithuania (citizens
Liechtenstein Luxembourg Administrative Malaysia
only)
Region passports
only)
Malta Mauritius Mexico Monaco Netherlands
Portugal (with
the right to live
Norway Oman Poland Qatar
permanently in
Portugal)
Romania San Marino Saudi Arabia Seychelles Singapore
Slovak Republic Slovenia Spain Sweden Switzerland
United Kingdom
(must have the United States of
Taiwan (permanent United Arab
right to reside America (includes Uruguay
residents only) Emirates
permanently in the USA nationals)
United Kingdom)
Vatican City
You will find the visa application form here;
https://www.immigration.govt.nz/new-zealand-visas/apply-for-a-visa/tools-and-information/forms-and-guides
Letters of Invitation
Do you need a letter of invitation to visit New Zealand?
If you require a letter of invitation in order to secure a visa, you may request an invitation letter by emailing
APLA2017@lottonz.co.nzINFORMATION REGISTRATION FORM You will find the link to the registration page HERE GETTING HERE Traveling to New Zealand is easy. Flights are available from many international destinations to Auckland International Airport ON ARRIVAL Taxi and shuttle ranks are located outside the arrivals area (door 8) at the international terminal and outside door 4 at the domestic terminal. You can pre-book with one of the companies listed below or just turn up at the terminal ranks – taxis and shuttles are always available. Indicative fares from the airport into the city is between NZ$65 – NZ$75 one-way for a taxi and shuttles ($35 for one person plus $8 for each extra person together in the same group). For specific fare pricing, contact the taxi and shuttle companies directly. Auckland Airport charges $5 per pick up and $2 per drop off, inclusive in the fixed fare rate. Company Per KM Rate Fixed Fare to CBD Alert Taxis $2.47 $65 Auckland Co-op Taxis $2.47 $68 Auckland Taxi Service $2.50 $69 Cheap Cabs $2.15 $38 Corporate Cabs $2.70 $75 Green Cabs $2.45 $65 Super Shuttle Free phone 0800 SHUTTLE (0800 748 885) Phone: +64 9 522 5100 Website: www.supershuttle.co.nz WEATHER Late October / November in Auckland is known to be sunny and pleasant. This month ushers in the glory days of spring, when everyone can feel that summer is on the horizon. Certain November days, when the sun is bright and the sky cloudless, temperatures can warm to those of mid-summer. It is an exciting time to visit the city, as the wharfs are busy and the famous walks of New Zealand, many of which are accessible from Auckland, are open and ready for exploration Averages for Auckland weather in late October and early November are 15-20 degrees Celsius.
We look forward to you joining us at
APLA Regional Conference 2017
To register CLICK HERE!
Search APLA Regional Conference 2017 at the app store to download our
Creativity for Growth app and have all the live updates and information on hand
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